This bar-room advertises Duffy's Malt Whiskey, the beverage "indorsed"
by the "distinguished divines and temperance workers" pictured below,
and displays it with other well-known brands of Bourbon and rye--not
as a medicine, but purely as a liquor, to be served, like others, in
15-cent drinks across the bar.
Medicine or Liquor?
[IMAGE ==>] {019}
THREE "DISTINGUISHED TEMPERANCE WORKERS" WHO ADVOCATE THE USE OF
WHISKEY.
Of these three "distinguished divines and temperance workers," the Rev.
Dunham runs a Get-Married-Quick Matrimonial Bureau, while the "Rev."
Houghton derives his income from his salary as Deputy Internal Revenue
Collector, his business being to collect Uncle Sam's liquor tax. The
printed portrait of Houghton is entirely Imaginary; a genuine photograph
of the "temperance worker" and whiskey Indorser is shown above. The
Rev. McLeod lives in Greenleaf, Mich.--a township of 893 inhabitants, in
Salina County, north of Port Huron, and off the railway line. Mr. McLeod
was called to trial by his presbytery for Indorsing Duffy's whiskey and
was allowed to "resign" from the fellowship. {020}It has testimonials
ranging from consumption to malaria, and indorsements of the clergy.
On the opposite page we reproduce a Duffy advertisement showing the
"portraits" of three "clergymen" who consider Duffy's Pure Malt Whiskey
a gift of God, and on page 18 [IMAGE ==>] {018}a saloon-window display
of this product. For the whisky has its recognized place behind the bar,
being sold by the manufacturers to the wholesale liquor trade and by
them to the saloons, where it may be purchased over the counter for
85 cents a quart. This is cheap, but Duffy's Pure Malt Whiskey, is not
regarded as a high-class article.
[IMAGE ==>] {020}