ON IDEAS

_By _HEYWORTH CAMPBELL

Thackeray resigned the editorship of a British periodical only because he

could not endure the ordeal of rejecting the thousands of submitted

manuscripts. This is a distressing phase of an Art Director’s duties and

to my mind his most sacred obligation. No matter how hardened by

experience, a conscientious editor cannot fail to suffer for and with the

unhappy authors and artists whose work goes back with the proverbial pink

rejection slip. Why are drawings and photographs rejected? What is wrong

with the great mass of rejected material? My observation is that they

suffer more from a lack of clear thinking and careful execution than from

a paucity of ideas.

The weird conceptions and grotesque ideas in back of most of the

unsolicited material submitted would make one easily believe that the

artists are inmates, or perfectly qualified to be inmates of asylums. I

am seldom inclined or required to urge an artist to seek originality of

idea. My constant plea, and what to my mind is a prerequisite, is an

optimistic point of view, a sound, intelligent thought rendered with, may

I say, reverence.

Struggling young artists are constantly advised to cultivate their

imagination. What is imagination? Arthur Brisbane defined this in the

most compact, tangible statement: “Imagination is nothing more than the

power to see and realize what others fail to see and realize.” The

illusive idea that we are searching for is nothing hidden or mystic but

right before our very eyes. We have only to “see and realize.”

It is conceded, I am sure, that the idea is the prime requisite of a

political cartoon. A prominent cartoonist was once asked where he got his

ideas. In reply he asked “what ideas?” Men of ideas have brains that

function exactly as those of other normal well-ordered citizens. They are

not gifted by strange kinks in their brain cells. When the prominent

cartoonist is contemplating the banal act of shaving or putting in a new

furnace, his thoughts are no more or less exalted or lofty than when

creating a cartoon idea intended to sway public opinion. Strange, isn’t

it, that considering the thousands of earnest thinking diligent-working

young students, that there are so few artists whose work reflects real

genius? Strange that the standard of the Graphic Arts is as

discouragingly low as it is considering this army of talent. But even

more strange that this contradiction to the law of averages is also

applicable to the field of sports—to a field so practical, tangible and

therefore measurable. Every healthy-minded youngster born, has two early

ambitions: one to be a great baseball player, another to become President.

And yet the scouts and managers for the Big Leagues have difficulty in

discovering talent above the average.

In the field of Pictorial Photography, the average is exceedingly high.

This volume is a demonstration. To be sure, if one seeks, one can quickly

discover atrocities in the galleries and on the printed page; but my

conviction is that the progress from the purely aesthetic standpoint has

kept pace with the mechanical and scientific strides made in Photography.

Quotations are generally sneered at, but they make excellent conclusions.

Some one once said: “All one’s life is music if one touched the notes

rightly and in tune.” A very happy thought and true. But finding the

right note is infinitely more difficult than the striking in tune. Ideas,

to be sure, you must seek. But orderly thought, patience and fine

craftsmanship in carrying out your idea frequently count for more than the

originality or brilliance of the idea itself. Owing to the restlessness

of the world situation—wars and rumors of wars, strikes and overtendency

towards jazz and slang—there is already, especially in the work of

youngsters, too evident an urge to be different; different merely for the

sake of being different.

A thought possibly worthy of the deliberation of every artist is that

Distinction is a result, never the object, of a great mind.

[A DECORATIVE PANEL, By Thos. O. Sheckell, Salt Lake City, Utah]

A DECORATIVE PANEL

_By _Thos. O. Sheckell, _Salt Lake City, Utah_

[IN A DANCER’S STUDIO, By Wayne Albee, Seattle, Washington]

IN A DANCER’S STUDIO

_By _Wayne Albee, _Seattle, Washington_

[HOUSE-BOATS, By Ernest M. Pratt, Los Angeles, Calif.]

HOUSE-BOATS

_By _Ernest M. Pratt, _Los Angeles, Calif._

[MAY I COME IN?, By Robert R. McGeorge, Buffalo, N. Y.]

MAY I COME IN?

_By _Robert R. McGeorge, _Buffalo, N. Y._

[THE DISTANT SAIL, By William Gordon Shields, New York City]

THE DISTANT SAIL

_By _William Gordon Shields, _New York City_

[GATEWAY, DINAN, By Dr. Chas. H. Jaeger, New York City]

GATEWAY, DINAN

_By _Dr. Chas. H. Jaeger, _New York City_

[SILHOUETTES—EGYPT, By Julia Marshall, Duluth, Minn.]

SILHOUETTES—EGYPT

_By _JULIA MARSHALL, _Duluth, Minn._

[MOUNT EVERETT, By Robert B. Montgomery, Brooklyn, N. Y.]

MOUNT EVERETT

_By _Robert B. Montgomery, _Brooklyn, N. Y._

[THE BACK FENCE, By C. R. Herzler, New York City]

THE BACK FENCE

_By _C. R. Herzler, _New York City_

[ON DECK OF THE METAGAMA, By Johan Hagemeyer, San Francisco, Calif.]

ON DECK OF THE METAGAMA

_By _JOHAN HAGEMEYER, _San Francisco, Calif._

[TIDEWATER, By Amelia H. McLean, Bronxville, N. Y.]

TIDEWATER

_By _Amelia H. McLean, _Bronxville, N. Y._

[STREET VENDORS—ROME, ITALY, By H. A. Latimer, Boston, Mass.]

STREET VENDORS—ROME, ITALY

_By __H. A. Latimer, __Boston, Mass._

[SUMMERTIME, By Paul Wierum, Chicago, Ill.]

SUMMERTIME

_By _PAUL WIERUM, _Chicago, Ill._

[TORSO OF A DANCER, By Arnold Genthe, New York City]

TORSO OF A DANCER

_By _Arnold Genthe, _New York City_

[A MAINE FISHING VILLAGE, By Eugene P. Henry, Brooklyn, N. Y.]

A MAINE FISHING VILLAGE

_By _EUGENE P. HENRY, _Brooklyn, N. Y._

[SMOKE EATERS, By W. H. Zerbe, Richmond Hill, N. Y.]

SMOKE EATERS

_By _W. H. ZERBE, _Richmond Hill, N. Y._

[PUEBLO DWELLING, By Ernest Williams, Los Angeles, Calif.]

PUEBLO DWELLING

_By _Ernest Williams, _Los Angeles, Calif._

[IN THE BERKSHIRES, By William Elbert Macnaughton, New York City]

IN THE BERKSHIRES

_By _William Elbert Macnaughton, _New York City_

[BEPPY, By Helen W. Drew, Montclair, N. J.]

BEPPY

_By _HELEN W. DREW, _Montclair, N. J._

[EMPTIES, By K. B. Lambert, Glen Ridge, N. J.]

EMPTIES

_By _K. B. LAMBERT, _Glen Ridge, N. J._

[THE WOODCHOPPER’S WOMAN, By Harry C. Phipps, Chicago, Ill.]

THE WOODCHOPPER’S WOMAN

_By _HARRY C. PHIPPS, _Chicago, Ill._

[THE DES PLAINES TRAIL, By E. E. Gray, Chicago, Ill.]

THE DES PLAINES TRAIL

_By _E. E. GRAY, _Chicago, Ill._

[MOTHER AND CHILD, By clarence H. White, New York City]

MOTHER AND CHILD

_By _Clarence H. White, _New York City_

[YE OLD BARN, By Olive Garrison, Yonkers, N. Y.]

YE OLD BARN

_By _Olive Garrison, _Yonkers, N. Y._

[INTERIOR, By Jane Reece, Dayton, Ohio]

INTERIOR

_By _JANE REECE, _Dayton, Ohio_

[PENNSYLVANIA STATION, By Dr. D. J. Ruzicka, New York City]

PENNSYLVANIA STATION

_By _Dr. D. J. Ruzicka, _New York City_

[CLOUDS OF MORNING, By Francis O. Libby, F.R.P.S., Portland, Me.]

CLOUDS OF MORNING

_By _Francis O. Libby, F.R.P.S., _Portland, Me._

[THE CANYON, By Jerry D. Drew, Montclair, N. J.]

THE CANYON

_By _Jerry D. Drew, _Montclair, N. J._

[THE EAST RIVER, By John Paul Edwards, San Francisco, Calif.]

THE EAST RIVER

_By _John Paul Edwards, _San Francisco, Calif._

[THE TRAIN SHED—PITTSBURGH, By W. W. Zieg, Pittsburgh, Pa.]

THE TRAIN SHED—PITTSBURGH

_By __W. W. Zieg, __Pittsburgh, Pa._

[ODD MOMENTS IN BRITTANY, By George Henry High, Chicago, Ill.]

ODD MOMENTS IN BRITTANY

_By _GEORGE HENRY HIGH, _Chicago, Ill._

[UZERCHES: "IL FAIT UN BON SOLEIL", By Dr. A. D. Chaffee, New York City]

UZERCHES: "IL FAIT UN BON SOLEIL"

_By _DR. A. D. CHAFFEE, _New York City_

[A MISTY MORNING, By N. S. Wooldridge, Pittsburgh, Pa.]

A MISTY MORNING

_By _N. S. Wooldridge, _Pittsburgh, Pa._

[PTARMIGAN IN WINTER, By Clark Blickensderfer, Denver, Colo.]

PTARMIGAN IN WINTER

_By _Clark Blickensderfer, _Denver, Colo._

[MARJORIE, By sophie L. Lauffer, New York City]

MARJORIE

_By _SOPHIE L. LAUFFER, _New York City_

[THE PATTERNED WALL, By Mildred Ruth Wilson, Montclair, N. J.]

THE PATTERNED WALL

_By _Mildred Ruth Wilson, _Montclair, N. J._

[THE SUNNY WINDOW, By Mary F. Boyd, Chambersburg, Pa.]

THE SUNNY WINDOW

_By _Mary F. Boyd, _Chambersburg, Pa._

[AT CLARENCE WHITE’S, CANAAN, CONN., By Florence Burton Livingston,

Mohegan Lake, N. Y.]

AT CLARENCE WHITE’S, CANAAN, CONN.

_By __Florence Burton Livingston, __Mohegan Lake, N. Y._

[STUDY OF A YOUNG GIRL, By charles H. Brown, Santa Barbara, Calif.]

STUDY OF A YOUNG GIRL

_By _CHARLES H. BROWN, _Santa Barbara, Calif._

[IVY AND OLD GLASS, By Clara E. Sipprell, New York City]

IVY AND OLD GLASS

_By _Clara E. Sipprell, _New York City_

[ROSE DANCE, By J. Anthony Bull, Cincinnati, Ohio]

ROSE DANCE

_By _J. ANTHONY BULL, _Cincinnati, Ohio_

[A CONCERT IN THE NURSERY, By Frank R. Nivison, Fall River, Mass.]

A CONCERT IN THE NURSERY

_By _FRANK R. NIVISON, _Fall River, Mass._

[GREY ATTIC, By Edward Weston, Glendale, Calif.]

GREY ATTIC

_By _Edward Weston, _Glendale, Calif._

[MUD-PIES, By Cornelia F. White, New York City]

MUD-PIES

_By _Cornelia F. White, _New York City_

[CARVED WITH THE TOOLS OF TIME, THE SCULPTOR, By Edith R. Wilson, Mt.

Vernon, N. Y.]

CARVED WITH THE TOOLS OF TIME, THE SCULPTOR

_By _EDITH R. WILSON, _Mt. Vernon, N. Y._

[MORNING GLORY, By Otis Williams, Los Angeles, Calif.]

MORNING GLORY

_By _Otis Williams, _Los Angeles, Calif._

[THE CIRCUS COMES TO TOWN, By Thomas R. Hartley, Pittsburgh, Pa.]

THE CIRCUS COMES TO TOWN

_By _THOMAS R. HARTLEY, _Pittsburgh, Pa._

[SEAR AUTUMN, By Anson Herrick, San Francisco, Cal.]

SEAR AUTUMN

_By _Anson Herrick, _San Francisco, Cal._

[THE BAZAR, By Margaret D. M. Brown, Arlington, Poughkeepsie, N. Y.]

THE BAZAR

_By _Margaret D. M. Brown, _Arlington, Poughkeepsie, N. Y._

[WANDERERS FROM HOME, By P. Douglas Anderson, San Francisco, Calif.]

WANDERERS FROM HOME

_By _P. Douglas Anderson, _San Francisco, Calif._

[DECORATIVE STUDY, By Henry A. Hussey, Berkeley, Calif.]

DECORATIVE STUDY

_By _Henry A. Hussey, _Berkeley, Calif._

[THE WAY UP, By Folsom Rich, Chicago, Ill.]

THE WAY UP

_By _Folsom Rich, _Chicago, Ill._

[COLONEL MARSH, By E. L. Mix, New York City]

COLONEL MARSH

_By _E. L. Mix, _New York City_

[SHADOW DESIGN, By G. W. Harting, New York City]

SHADOW DESIGN

_By _G. W. Harting, _New York City_

[AT GUINGAMP, By Mrs. Antoinette B. Hervey, New York City]

AT GUINGAMP

_By _Mrs. Antoinette B. Hervey, _New York City_

[KISSING THE PADRE’S HAND, By Myers R. Jones, Brooklyn, N. Y.]

KISSING THE PADRE’S HAND

_By _MYERS R. JONES, _Brooklyn, N. Y._

[UNDER BROOKLYN BRIDGE, By A. E. Schaaf, Cleveland, Ohio]

UNDER BROOKLYN BRIDGE

_By _A. E. SCHAAF, _Cleveland, Ohio_

[THE BRIDGES, By Henry Hoyt Moore, Brooklyn, N. Y.]

THE BRIDGES

_By _Henry Hoyt Moore, _Brooklyn, N. Y._

[WHIRLPOOL RAPIDS, NIAGARA, By William A. Alcock, New York City]

WHIRLPOOL RAPIDS, NIAGARA

_By _WILLIAM A. ALCOCK, _New York City_

[STUDY, By A. Ralph Steiner, New York City]

STUDY

_By _A. RALPH STEINER, _New York City_

[DOMESTIC SYMPHONY, By Margaret Watkins, New York City]

DOMESTIC SYMPHONY

_By _Margaret Watkins, _New York City_

[MORNING SUNLIGHT, By Ira W. Martin, New York City]

MORNING SUNLIGHT

_By _Ira W. Martin, _New York City_

[L’ESPRIT DE MANDALAY, By J. Ludger Rainville, Portland, Me.]

L’ESPRIT DE MANDALAY

_By _J. Ludger Rainville, _Portland, Me._

[THE GORGE BELOW THE WHIRLPOOL, NIAGARA, By W. H. Porterfield, Buffalo,

N. Y.]

THE GORGE BELOW THE WHIRLPOOL, NIAGARA

_By _W. H. PORTERFIELD, _Buffalo, N. Y._

[PORTRAIT—GIRL IN BLACK, By Rabinovitch, New York City]

PORTRAIT—GIRL IN BLACK

_By __Rabinovitch, __New York City_

[THE TOILERS, By Edward Ostrom, Jr., Brooklyn, N. Y.]

THE TOILERS

_By _Edward Ostrom, Jr., _Brooklyn, N. Y._

[FROM MY WINDOW, By Betty Gresh, Norristown, Penn.]

FROM MY WINDOW

_By _Betty Gresh, _Norristown, Penn._

[YOUNG AMERICAN, By Louis Fleckenstein, Long Beach, Calif.]

YOUNG AMERICAN

_By _Louis Fleckenstein, _Long Beach, Calif._

[MESA DEL MAR, By G. H. S. Harding, Berkeley, Calif.]

MESA DEL MAR

_By _G. H. S. HARDING, _Berkeley, Calif._

[SEINE BOATS, By William B. Imlach, New York City]

SEINE BOATS

_By _William B. Imlach, _New York City_

[THE MOON OF THE RED GODS, By Laura Gilpin, Colorado Springs, Colo.]

THE MOON OF THE RED GODS

_By _LAURA GILPIN, _Colorado Springs, Colo._

[HIGH SEAS, By Joseph Petrocelli, New York City]

HIGH SEAS

_By _Joseph Petrocelli, _New York City_

[SIXTH AVENUE, NEW YORK CITY, By Ben J. Lubschez, New York City]

SIXTH AVENUE, NEW YORK CITY

_By _BEN J. LUBSCHEZ, _New York City_

[HILLSIDE SHADOWS, By Charles K. Archer, Pittsburgh, Pa.]

HILLSIDE SHADOWS

_By _Charles K. Archer, _Pittsburgh, Pa._

[MOTHER CAREY’S CHICKENS COME HOME TO ROOST, By Herbert B. Turner,

Boston, Mass.]

MOTHER CAREY’S CHICKENS COME HOME TO ROOST

_By _HERBERT B. TURNER, _Boston, Mass._

[THE SCHOOL YARD, By Vernon E. Duroe, Brooklyn, N. Y.]

THE SCHOOL YARD

_By _Vernon E. Duroe, _Brooklyn, N. Y._

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