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=THE DISSUADERS.=
For many years--ever since the first piece of chalk was applied to
the first wall and advertising began its bombastic career--the
advertiser's tendency has been to commend his wares, if not to excess,
at any rate with no want of generosity. Everyone must have noticed it.
But war changes many things besides Cabinets, and if the paper
famine is to continue there will shortly be a totally novel kind of
advertising to be seen, where dissuasion holds the highest place. For
unless something happens those journals which have already done
much to reduce circulation will have to do more and actually decry
themselves. Such counsels as those which follow may before long meet
the eyes, and, it is possible, influence the minds, of the great
B.P.:--
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