Reproduced, by permission, from MOODY’S MAGAZINE of June, 1906.]

_Cycles of Cotton Speculation._[6]

The accompanying chart, formed on the same plan as the diagram

illustrating the movements of stocks in Moody’s Magazine for May,

develops some interesting features in the movements of Cotton for the

last ten years.

[6] Reprinted from MOODY’S MAGAZINE of June, 1906.

For the benefit of those readers who did not follow the stock chart, it

may be said that each circle represents the fluctuations for a single

year. The bottom rim of the circle rests on the lowest price during the

period, and the top rim on the highest price. The average price is, of

course, established at the axis.

The chart illustrates speculative extremes in cotton, the figures on

which it is based are not the prices of Spot cotton, but extreme high

or low prices for all options. The result, however, would have been

only slightly changed had Spot cotton prices been employed.

The diagram is based on fluctuations of 25 points, or ¼ cent per

pound; the prices shown, therefore, are not exact, but they serve to

illustrate comparative movements with sufficient accuracy. The high

and low figures are not those of a calendar year, but of a fiscal, or

crop year, ending August 31 of the years named; thus the prices for

1896 represent the fluctuations of the season 1896-1897. As production

is necessarily a vital factor in making prices, this method was adopted

to prevent confusion in examining the price effects of lean or abundant

production. The range of prices for the period considered (1896 to 1906

inclusive), was as follows:

Season High Average Low Fluctuation

1896-97 8.50 7.59 6.69 1.81

1897-98 7.50 6.50 5.62 1.88

1898-99 6.73 5.84 4.96 1.77

1899-00 10.00 8.38 6.76 3.24

1900-01 10.60 8.80 7.01 3.59

1901-02 9.67 8.51 7.35 2.32

1902-03 13.75 10.81 7.87 5.88

1903-04 17.46 13.23 9.01 8.45

1904-05 11.15 8.77 6.39 4.76

1905-06 12.54 10.93 9.32 3.22

1906-07 11.30 9.95 8.60 2.70

In the first three years considered we find low prices, and naturally

restricted speculation. The speculative price range for the entire

three year period is only a shade more than 3½ cents per pound. This

was occasioned by two things; first, the general depression following

the panic of 1893, and second, over-production. An examination of the

prices of staples shows that unusually low figures prevailed in 1898

and 1899. Corn, for example, averaged 27 cents in 1897, and 31½ cents

in 1898. Wheat shows high average prices, but the showing is a result

of fictitious speculative figures established by the Leiter deal, and

cannot be considered a fair criterion. It may be added, however, that

wheat sold as low as 64 cents in 1897, and 62 cents in 1898.

The question of over-production will be made apparent by reference to

the following table:

Season Crops in Bales

1896-97 8,714,000

1897-98 11,180,000

1898-99 11,235,000

1899-00 9,439,000

1900-01 10,425,000

1901-02 10,701,000

1902-03 10,758,000

1903-04 10,123,000

1904-05 13,556,000

1905-06 10,697,000

1906-07 13,000,000

Prior to 1897 no crop of over 10,000,000 bales had ever been made;

the two bumper crops, 1897-98 and 1898-99 coming together, naturally

brought about very low prices, particularly as they occurred in a

period of general depression.

In the season next following, 1899-1900, there is a marked falling off

in production, which is again reflected in a higher average price. But

from that time on, we do not find prices and production in such perfect

accord.

It is generally considered now that 10,500,000 bales is a fair crop. In

the four seasons from 1900-01 to 1903-04 inclusive, we raised normal

crops, while prices advanced. It would be manifestly unfair to consider

the year 1903-04 as reflecting with any degree of accuracy the normal

price of cotton, for in that period occurred the disastrous Sully

campaign. Making due allowance for this, however, it may be assumed

that prices would have advanced if no such deal had occurred. This

statement is supported by the fact that the bursting of the bubble did

not put prices below 9 cents at any time.

Now the most important part of the period is reached, the seasons of

1904-05 and 1905-06.

In 1904-05, in the face of an unprecedented crop of 13,600,000 bales,

and in spite of the depressing influence of a speculative debauch in

the previous year, the average price of cotton was 8¾ cents.

Still later, in 1905-06, a crop only a little below normal was raised

and sold at an average price of 10.93.

Eliminating speculative extremes, and the temporary effects of large or

small crops, it appears that the price of cotton is steadily advancing.

This is the principal fact for the speculator to consider.

No one pretends to dispute the fact that the prices of all staple-food

stuffs, metals and other commodities, as well as labor, have advanced

materially in the last ten years. Yet the ordinary speculator ignores

this broad general principle, and seeks specific causes for the

readjustment in cotton prices. And even this research is seldom

conducted intelligently. The investigator attempts to explain higher

cotton prices by pointing to reduction of acreage, diversification of

crops and organizations formed for the purpose of withholding supplies

from the market. He disregards the fact that while these influences

play some small part in the matter, cotton is also seeking a higher

level in common with every commodity that is bought and sold.

The contention is frequently heard that 10,500,000 bales, or even

11,000,000 bales of cotton can no longer be considered an average crop;

that the supply should steadily increase in order to keep pace with

consumptive demand, and that the crop of 1904-05 was therefore small,

and the crop of 1903-04 not so large as it would appear. As this is the

most common of the numerous explanations offered as to the recent high

prices of cotton, it will be briefly discussed.

In order to arrive at a clear view of the ratio of increase in

production, a considerable period must be consulted. The statistics of

crops from year to year, or even from two or three years, will not do.

Let us cover a long period, jumping ten years at a time.

Season Crops in Bales

1860-61 3,849,469

1870-71 4,352,317

1880-81 6,605,750

1890-91 8,652,597

1900-01 10,383,432

This exhibit shows that if a sufficiently long period is consulted,

a steady increase in production is shown; the average production is

also well maintained in the five years from 1901-02 to 1905-06, if the

bumper crop of 1904-05 is distributed over the entire period.

The contention is all right, but its formulators do not take the pains

to ascertain that what they claim _should_ occur, is exactly what _has_

occurred.

The gist of the whole matter is this: regardless of all temporary or

artificial influences, some powerful force, not related to supply and

demand, is shouldering prices steadily upward.

To the speculator this fact recognized, analyzed, and properly applied

should be of incalculable benefit. If he understands _why_ prices

have been advancing, he will be able to determine with facility how

long the influence will probably endure. Instead of being misled, or

rendered over-cautious by obsolete records of the past, he will be able

to calculate from these obsolete records the reasonable expectations

of the future. Temporary changes will, of course, be brought about by

temporary causes. Fundamental values will still be influenced by supply

and demand, but if an independent and submerged force is also at work,

due allowance must be made for its operation.

That such a force _is_ at work is written large between the lines of

compiled statistics; to ignore its existence is an error rank with

mischief. The speculator who does not consult this influence may easily

make the mistake of selling at low prices because they are high by

comparison with prices which obtained a few years ago.

On the other hand, a clear understanding of the matter will enable the

trader to decide with more or less accuracy what now constitutes a low

price for cotton, and what will be the probable price for the future.

_Conclusion._

The questions most frequently asked by inexperienced people are as

follows:

1--What margins are necessary to reasonable safety?

2--Is it better to study the entire list or make a

specialty of one stock?

3--What class of securities is the safest?

4--What may be considered a fair rally or reaction in

stock prices under ordinary circumstances?

5--What is the best general method of trading?

Some of these questions have been answered in the preceding chapters,

but they will be taken up here in turn and the writer’s views submitted

on each head.

1--What margins are necessary to reasonable safety?

There is no unqualified answer to this question. The price of the

shares operated in must be considered. All other things being equal, a

stock selling at $50 would require only half the margin employed in

operating in a security selling at $100. If the $50 stock declines

25 points, it has suffered a quoted loss of half its value. The $100

stock, however, must decline 50 points to suffer an equal loss. This

percentage of advance or decline is established with remarkable

fidelity in every considerable movement.

If the scale order is employed as a method of accumulating shares,

extraordinary marginal provisions must be made, for even as the line

acquired increases, the original margin dwindles. The scale order

is, or should be, based on the assumption that a temporary decline

below the first purchase price is desirable and is necessary to the

best results. This fact, however, should never be contorted in such a

manner as to instigate purchases at high prices. If the operator who

employs the scale order will try to make the first purchase at what

he considers a bargain price, or in other words at what he calculates

to be the very bottom of a movement, he will surely find that in nine

cases out of ten, his own errors or the velocity which frequently

carries prices to ridiculously low or high points will enable him to

accumulate his line to advantage. The scale order should never be used

on its mechanical merits alone, but merely as a method of averaging.

It goes without saying that marginal necessities will be principally

gauged by the correctness of the speculator’s general views. It is the

writer’s opinion, that if care and intelligence is used in judging

values, conditions, and the stages of the market, a margin of 20% will

be sufficient in almost all cases. That is to say, 20 points on a

stock selling at par and 10 points on a stock selling at 50. It must

be distinctly understood, however, that this opinion contemplates

purchases at low prices after a decline has occurred; and when both the

technical and general conditions warrant purchases.

The late Charles H. Dow fixed the sum of $2,500 as the minimum amount

necessary to safe operating in ten share lots, but this sum, or any

other for that matter, is an arbitrary estimate. Mr. Dow’s figure was

founded on the necessity of averaging and also upon a most laudable

caution and conservatism which, however, might at times result in

unnecessary restriction of operations at a most favorable period.

There are times when $500 might be safely made the basis of trading in

certain stocks; there are other times and other stocks where $2,500

would be wholly insufficient.

While no rule of thumb is possible in this regard, it is the writer’s

opinion that there is no necessity for being out in calculations more

than 20%, provided always that due care has been exercised in basing

such calculations.

2--Is it better to study the entire list or make a specialty of one

security?

It is better to examine the conditions and prices of all the leading

securities. This is the only method by which _comparative_ values

may be arrived at. It is frequently the case, particularly after

a comprehensive decline or a panic, that certain excellent shares

have suffered almost as much as the more questionable securities.

At such times, what we want is not only a good bargain but the best

bargain obtainable, and this may be secured more readily by a careful

comparison of prices, values and income return than by any other method.

Again, in an upward movement stocks generally advance, not

homogeneously, but one at a time or in closely related groups. Certain

shares may have a reasonable advance while others hang fire. If we have

good reason to believe we are on the eve of a great bull movement, the

best results may be attained by a process of rotation in trading.

3--What class of securities is the safest?

Railroad stocks are the soundest securities. The danger of competition

is not so great; the assets are more tangible and when once the

specific influences which are now working against them have been cured

or eliminated, as they certainly will be in time, these shares will

show a steady improvement both in value and price. At times the very

best stock will suffer severely and much pessimistic talk will be

heard of receiverships, etc. That is the time to buy. Lord Rothschild

once advised a friend to buy French rentes. “But the streets of Paris

are running with blood,” replied the recipient of the advice. “That,”

responded Rothschild, “is the reason you can buy rentes so cheaply.”

The man who purchases the shares of railroads when they are greatly

depressed may rest serenely in the consciousness that the future of

American railroads is assured and that measures seeking to obstruct

progress or prevent fair returns on investments, either in the way of

income on money or the natural accretion of values cannot possibly

endure.

4--What may be considered a fair rally or reaction in stock prices?

Here again the question of ruling prices of a certain stock are to be

considered. Low-priced stocks always move in a narrower range than do

higher priced ones. The extent of a probable comparative movement may

be gauged by percentages with a fair degree of accuracy. This method of

measuring a comparative advance or decline, however, will be frequently

disturbed by specific influences bearing on a certain stock or group of

stocks.

It is useless to undertake to establish even a rough rule for ordinary

movements by a system of averages culled from history. We find that in

the course of ten years the rallies and reactions which appeared were

so varied in character both as to the extent in points and the duration

in days, that a barometrical average founded on such investigation

would be empirical. However, the results of this inductive reasoning

will be given for what they are worth.

The principal movements for ten years have been as follows:

_1.--The Bull Market of 1897 to 1899._

This advance began in April, 1897, and terminated in April, 1899--two

years of advancing prices. The average advance in Industrial shares was

38.79 points, or about 100%. Railroads advanced 38.92 points, or about

80%.

The intermediate reactions were as follows:

Extent in Extent in

Industrials Rails Duration

Date of Reaction Points Points Days

Sept. 10 to Nov. 8, ’97 10.17 9.78 59

Jan. 7 to Mar. 25, ’98 8.67 10.43 78

Jun. 10 to Jun. 16, ’98 2.84 2.93 7

Aug. 26 to Oct. 19, ’98 9.41 4.41 54

Jan. 30 to Feb. 7, ’99 3.07 3.38 8

_2.--The Bear Market of 1899-1900._

This decline began May 1st, 1899, and culminated Sept. 24, 1900--17

months. The average gross decline in Industrial shares was 24.32

points, or about 32%, and in Rails, 13.27 points, or about 18%.

Intermediate rallies were as follows:

Extent in Extent in

Industrials Rails Duration

Date of Rally Points Points Days

May 31 to Sep. 5, ’99 10.10 8.17 97

Dec. 18, ’99, to Jan. 2, ’00 9.86 6.38 16

Jan. 11 to Feb. 5, ’00 5.09 4.56 26

Mar. 9 to Apr. 6, ’00 5.04 5.22 29

May 15 to June 1, ’00 2.76 3.42 17

June 23 to July 23, ’00 5.34 4.56 31

July 31 to Aug. 15 2.10 2.31 16

_3.--The Bull Market of 1901._

The advance began Oct. 1, 1900, and culminated Aug. 26, 1901, 11

months. The average advance in Industrial shares was 20.87 points, or

about 39%. The average advance in Rails was 37.92 points, or about 51%.

Intermediate reactions were as follows:

Extent in Extent in

Industrials Rails Duration

Date of Reaction Points Points Days

Nov. 20 to Dec. 8, ’00 5.09 1.67 19

Dec. 27, ’00, to Jan. 19, ’01 6.29 4.39 24

May 1 to May 9 7.55 14.49 9

June 17 to July 15 8.80 11.30 29

July 29 to Aug 6 3.89 6.64 9

_4.--The Movement of 1902._

The year 1902 is particularly interesting, as it shows what occurred in

the market the year prior to a period of industrial relaxation. This

year cannot be called either a bull or bear year, as while railroad

stocks advanced and closed the year with net gains, the Industrial

stocks suffered material declines. As the declines in Industrial stocks

was greater than the advance in Rails, we will arbitrarily designate

the year as a bear period and examine the homogeneous movement for

rallies, instead of reactions.

From Dec. 12, 1901, to Dec. 15, 1902, Industrial shares declined 5.74

points and rails advanced 3 points.

Intermediate rallies were as follows:

Extent in Extent in

Industrials Rails Duration

Date of Rally Points Points Days

Feb. 20 to Mar. 21, ’02 2.84 3.45 30

Apr. 10 to Apr. 24 2.49 4.91 15

May 19 to May 24 2.09 3.99 6

June 24 to July 28 3.61 7.44 35

Aug. 21 to Sept. 19 2.44 4.05 30

Sept. 29 to Oct. 3 2.51 4.37 5

Oct. 11 to Oct. 17 2.73 4.96 7

Nov. 14 to Nov. 21 2.32 4.80 8

_5.--The Bear Market of 1903._

This decline began Jan. 8, 1903, and culminated Nov. 9th, of the year,

10 months. The average gross decline in Industrial shares was 24.18

points, or about 36½%. The decline in Rails was 32.48 points, or about

27%.

The intermediate rallies were as follows:

Extent in Extent in

Industrials Rails Duration

Date of Rally Points Points Days

Jan. 20 to Feb. 16, ’03 3.51 1.38 28

Mar. 10 to Mar. 20 1.85 3.11 11

Apr. 13 to Apr. 30 3.77 5.07 9

June 10 to June 12 2.60 4.48 3

Aug. 8 to Aug. 17 6.50 8.14 10

_6.--The Bull Market of 1904 and 1905._

The advance began Jan. 6, 1904, and culminated Jan. 22, 1906--a little

over two years. The average advance in Industrial shares was 55.93

points, or about 119%. The average advance in Rails was 49.56 points,

or about 55%.

The intermediate reactions were as follows:

Extent in Extent in

Industrials Rails Duration

Date of Reaction Points Points Days

Jan. 27 to Feb. 24, ’04 3.79 4.17 29

Apr. 7 to May 18 2.55 4.03 42

Dec. 5 to Dec. 12 7.46 5.93 8

Apr. 14, ’05, to May 8, ’05 9.23 9.81 25

May 12 to May 22 6.68 5.50 11

Aug. 23 to Sept. 7 4.22 4.82 16

Nov. 1 to Nov. 13 3.31 4.74 13

The year 1906 was a neutral year. Prices for Industrials declined

only slightly during the year and average prices of railroad stocks

were the same in December as in January. Money could have been made

throughout the period, either by sales on rallies, or purchases on

declines. As a consideration of a neutral year would add little to this

exhibit, it will be omitted.

5.--What is the best general method of trading?

The writer’s reply to this question consists principally of a summing

up of points already covered in other portions of this work. It is

necessary to study and understand the subject thoroughly, to know

values, general conditions, the technical position of shares, and

above all things to consult future probabilities rather than past

performances. Study of the past has its educational value and this is

also true of the present, but the future is the all-important thing.

Retrospective speculation is one of the commonest and most flagrant

of the numerous errors made by public participators. Get whatever of

experience and information you can from history, but _speculate_ on the

_future_.

The man who enters the market with insufficient capital, who expects

to get rich quick or who allows success to lead him into excesses and

over-speculation will lose. It is as certain as death. He may succeed

for a time but not for long.

Operations based on “tips” or “charts” will lead to final disaster.

This thing of trying to attribute habits to a market is, in the

writer’s opinion, ridiculous. The movements of prices are caused

by events. We know that in periods of financial stringency or

business depression prices fall, and in periods of inflation and

good times prices rise. It is possible to formulate a system founded

on repetitions applicable to every game of chance, and laid out on

paper, that system will appear infallible. You can find the exponents

of machine-made riches in every pool-room and gambling house in the

country. They all eventually lose and there is nothing to show that

the advocates of charts as a basis for stock trading ever fared any

better. Imagine James R. Keene, or J. P. Morgan poring over a chart and

operating thereon. Even if the market did have habits, as soon as these

habits were recognized and followed by a sufficient number of people,

the technical position would be rendered so rotten that the charts

would fail from that influence alone. Charts, employed as a convenient

method of picturing the past, may have a certain value, but used as

a basis for trading they are an evidence of laziness or incapacity,

or both. It requires hard work to be successful in any line. Thinking

is hard work, study is hard work, research is hard work; and it is

infinitely easier to bet on repetitions all nicely laid out in crooked

lines on a sheet of paper than to laboriously erect sound deductions;

but the difference in the two methods is that one will succeed and the

other will fail.

We may also resort to the ultimatum employed by those eminent

citizens who punch each other’s noses in a prize-ring, i.e., tell the

chart-players to “go and get a reputation.” When they can show even one

instance of a fortune accumulated by this method their cause will be

greatly strengthened.

In the exception taken to Mr. Dow’s theory of $2,500 being the minimum

amount necessary for operations in small lots, nothing could be further

from the present writer’s intentions than to recommend transactions on

insufficient margin. What is sought is merely the truth. The contention

that it is wise to stimulate extreme conservatism will not hold. If the

naming of a certain sum far in excess of real needs is praiseworthy, we

may expand the matter indefinitely and name $5,000 or even $10,000, as

the limit.

But on the other hand, errors on the side of prudence are vastly

preferable to errors on the side of rashness. In this as in all other

things, the golden mean is the really desirable factor.

As to the best side of the market for operations, it is thought that

the long side offers the greatest opportunities. The long side is

healthier, it is constructive, and almost all the great fortunes made

in the market have been founded on discreet and well-timed purchases.

To adhere to this plan, however, frequently requires long periods of

non-participation, and speculators are not, as a class, very patient.

The man who can so school himself as to await opportunities to purchase

good securities at low prices has by far the best of the bargain. Few

men can do it.

It is fully realized that a work which defends stock speculation in

any degree, will meet with much criticism. Nevertheless, people _will_

speculate and if you are one of those who will--do it right.

It is submitted in concluding this work that if the advice here given

is heeded, i.e., to know _what_ you are buying and _why_; to buy only

_good_ properties when prices are depressed; to exercise patience and

provide sufficient capital; to eliminate first and forever the idea

that correct deductions mean sudden riches; to use brains instead

of charts, and common-sense instead of tips; in short, to apply

to speculative ventures the same degree of business foresight and

understanding as would be employed in any other business, the evils and

losses which have always been a part of speculative history, would be

diminished if not eliminated.

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