XIII SELECTING MATERIALS FROM ADVERTISEMENTS

In the planning of the construction of the small house, the architect

has many problems of selection, such as the choosing of this brand of

roofing material from among many makes or the specifying of this type

of furnace from among many patterns, and, in fact, the selection of

the best type and the best materials which the market affords in all

branches of structural and mechanical devices. If he does not specify

any one brand, but merely states that the contractor shall use an

approved make of paint or an acceptable brand of hydrated lime, he has

merely deferred his ultimate choice in the matter to a later date,

for in the end he must decide whether the particular make or brand

is acceptable, and in order to do this he must know enough about the

various makes and brands on the market to judge wisely and in a fair

spirit, for the chief motive in back of the contractor’s choice will be

rather one of money than quality.

[Illustration]

The problem, therefore, which confronts the architect in acting as

judge of materials and brands as to their quality is very serious and

extremely full of pitfalls, and outside of his personal experience

and that of his friends, the choice must be made upon the claims of

the manufacturers as presented in advertisements. Now, of course,

the difficulties which advertising literature presents are the

overstatements which are found in them and the suppression of facts

which appear to the makers as derogatory of their product. But if the

circulars of information and advertising statements are collected

for any one type of mechanism or any one type of material or system

of construction, it will be found that the truth of the matter will

be implanted in the accumulated statements of the various concerns

manufacturing these mechanisms or materials. What one manufacturer

does not say another will, and very often a rival firm will reveal the

defects of its competitor’s products by its advertisements. In fact,

if you want to find out what is the “nigger in the wood-pile,” read

the advertisements of a rival manufacturer. Of course it is not good

taste in advertising to knock the other fellow’s products, but general

statements are made which are enough to enlighten the alert reader as

to what should be the good points to look for.

For example, suppose the architect knew little or nothing about what

should be the good qualities of a hot-air furnace of the pipeless type,

but had before him the advertisements of various makers which we will

designate as _A_, _B_, _C_, _D_, and _E_, although the quotations which

are given are accurately taken from real advertisements of well-known

firms, the identity of which we have purposely concealed under the

assumed titles of the letters of the alphabet.

Let us pick up advertisement of (_A_) manufacturer, and select what

appear to be the important statements which occur in it. We read:

“The grate is slightly cone-shaped, which breaks up all clinkers and

makes the fuel roll toward the wall of the fire-pot, where air is

mixed with the gas. This generates a much greater degree of heat than

it is possible to obtain with the old duplex and flat grates, and

clinkers that would form and be wasted in other furnaces are thereby

consumed.” From this the architect has learned to consider the question

of the grate, and certainly he has definitely found out what is the

disadvantage of the furnaces which use the old duplex or flat grates.

It ought to be his aim to ask the manufacturer of furnaces using these

types of grates what they have to say in defense of this indictment.

But let us continue to read: “The ash-pit is large and roomy on

the inside, and is provided with a very large door, which makes it

convenient for the removal of ashes.” It is evident from this that

there are furnaces on the market which have this defect of too small an

ash-pit and door. The architect can then mentally pigeonhole this as a

point to be considered in examining a furnace.

Continuing our reading we come across this statement: “The (_A_)

radiator is cast in one piece, with no joints to be cemented or bolted

together.” This is evidently a reflection upon the weaknesses of other

makes which have radiators that are bolted and cemented together, and

on investigation we soon learn that furnaces often have leaky radiators

which permit the coal-gas to escape into the warm air delivered through

the house. Here is a definite defect to be remembered.

Suppose we turn now to advertisement (_B_), and here we read the

following: “Insulating air-chamber acts as a positive division between

the bodies of warm and return air.” This is certainly a hint of a

possible defect in a furnace. Perhaps not all of the furnaces are

adequately insulated at this division between the bodies of returning

cold air and the outgoing warm air, with the resulting loss of

efficiency and sluggishness of circulation.

Reading on in the same advertisement we find the following: “The

(_B_) smoke-plate is an added precaution against the leakage of smoke

and gas.” Evidently there is some possibility of smoke leaking into

the warm air, or else this device would not have been suggested, and

probably there are some furnaces where this is a very serious objection.

Turning to the next advertisement, (_C_), we read: “Only the best grade

of iron goes into the casting.” This is another consideration; for

evidently, from the following, certain types of furnaces do not use

the best castings, and give trouble. “Breakdowns and imperfections are

reduced to a minimum. The endless series of treatments and repairs is

never required.”

A further reading tells us that “the humidifier is ample capacity,”

which statement suggests the possibility that not all humidifiers are

large enough.

But look what advertisement (_D_) informs us: “No heat lost by being

radiated through casing into cellar.” This is certainly an interesting

point to consider. And reading on we learn: “Long fire-travel in

radiator insures a cool smoke-pipe and there is no fuel wasted.” This

is surely a matter of design that ought to be observed in good furnaces.

Still another fact is brought to light by “Fire-pot—one piece,

heavy-ribbed for purposes of increasing its radiating surface and to

give it greater power of resistance against expansive force of the

fire.”

But here is something none of the other advertisements have told us:

“Steel radiators are preferable for the use of hard coal; cast-iron

radiators for soft or hard coal or wood.” Also: “Radiators can be

turned in either direction, thereby permitting smoke-pipe to be

connected with chimney from the most advantageous point.”

Finally, when we read in advertisement (_E_) the following, “Grate-bars

are quickly removed and replaced. No bolts used,” we wonder whether

other furnaces use bolts, and whether there is a real objection to them.

Taking the information given in these advertisements, we can now make

the following list of points to be considered in selecting any one make:

1. Is the grate so designed that clinkers will not

form?

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