THINGS YOU CAN'T DO

If you use half-tones, have them made very coarse screen--nothing

finer than 60 line. Stop out whites and eliminate backgrounds. The

high-light half-tone is a modern development with many virtues. If a

portrait is used, take out all background.

There is a way of retouching photographs that will minimize the danger

of poor printing. The artist strengthens weak contrasts, not with a

brush and paint, but with a pen and waterproof black ink. He also uses

areas of pure white. Successful reproduction is dependent upon

_sharp_, clear, vigorous _contrasts_.

Stippling is one of the best substitutes for the half-tone. This

simply means dotting-in a subject. It is a time-consuming, laborious

process, but it means line plates and the elimination of middle

tones--which are disastrous.

There was a time when certain clever inventions of the paper

manufacturer could be employed for half-tone effects in line. For

example, a Ross Board is manufactured with an assortment of patterned

surfaces. When brush or crayon or pencil is drawn over them, they give

effects that may not be duplicated in straight pen and ink on plain

white drawing board. Some of these papers have a chalk surface. Some

have imitation half-tone patterns, straight-line designs, etc. It is

possible to scratch away certain portions with a sharp knife. _Do not

use them_ as matters now stand in newspaper printing. They will not

"stand reduction" and only very coarse tints reproduce satisfactorily.

_Special Caution_--Do not allow artists to make original drawings for

newspaper use much larger than twice the size. Here is one of the

greatest evils of the day. The artist seems possessed to make his

original on a full sheet of paper, when he knows that the plate is for

two or three newspaper columns. What happens? An illustration which

makes a handsome showing in the original will inevitably fill-in when

reduced to "actual size." Figure it out yourself--look at it through a

reducing glass. Lines that seem wide apart almost touch in the

congestion that follows great reduction. The really wise and shrewd

artist makes his newspaper drawing _actual_ size.

Not more than a dozen Ben Day patterns can be used safely--now--in

newspapers. Do you know the meaning of "Ben Day?" It is a mechanical

tint, printed mechanically either on the plate, by the engraver, or on

the original drawing, from an inked gelatine surface and rubbed on

with a stilus. Magazine reproduction accepts it in all its forms.

Newspaper stock muddies it up when it is too fine. In any event, when

selecting a pattern, see that it is an open one and have it put on the

engraving--not the design. If on the design it means a reduction. If

on the plate it means no reduction, but precisely as shown in the Ben

Day book of patterns.

Avoid complex line treatments and techniques, such as cross-hatching

and the laying in of many very fine 290 pen lines close together. They

look well in the original--they seldom print well on newspaper stock.

They reduce abominably.

Any newspaper illustration should have plenty of white margin to

"relieve it." When a drawing is cramped, packed in, suffocated by side

rules, borders and text, it suffers.

Clear outline drawings, with an occasional dash of black, prove most

efficient for newspaper reproduction. They _can't_ fill in, they

_can't_ smudge, they _can't_ become contaminated by clots of printing

ink or defects in the newspaper stock. Not even fast press work can

damage their printability. But remember, not all outline drawings are

alike--great originality of technique can be secured.

From Xylographs to Lead Molds; A.D. 1440-A.D. 1921 · 第 14 / 25 题