The only way to fasten linoleum to concrete in your laundry, entry-way,
bathroom, or any other concrete floor, is by means of paste and
waterproof cement. Here, again, it is advisable to have your linoleum
cemented down over a lining of deadening felt paper, according to the
method previously described. Again we recommend that you have this work
done by your merchant’s experienced workmen. But should you decide
to lay the material without the use of the felt lining, the following
directions are given for your guidance.
Please note that the linoleum should never be laid over concrete floors
in basements which are in direct contact with the earth beneath unless
the concrete has first been thoroughly waterproofed. The moisture in
the earth will inevitably come up through the concrete and loosen the
linoleum. Waterproofing a concrete floor must be done by a roofing or
waterproofing contractor who understands thoroughly how to do this work.
[Sidenote: Laying the Linoleum]
The method of laying linoleum over a concrete floor is similar to the
final operation of laying linoleum over felt, as described on pages 41
to 42. Use Armstrong’s Linoleum Paste for pasting the centers of the
linoleum strips to the concrete, and Armstrong’s Waterproof Linoleum
Cement for gluing the edges and seams to the concrete floor, so as to
prevent water from getting underneath the fabric.
After removing all dirt and dust and filling the expansion joints with
plaster of Paris, apply Armstrong’s Linoleum Paste to the concrete
floor with a wide brush to within four to six inches of each side and
end of the linoleum strip, which space is left bare for the later
application of the cement. Put the width of linoleum in place and roll
it out at once, before the paste dries. Repeat the same operation with
the succeeding strips of linoleum, butting the edges of the strips
together tightly. Trim the ends to fit snugly against the wall. Then
lift the edges of the strips of linoleum along the sides and ends and
apply Armstrong’s Waterproof Linoleum Cement with a paint brush to
the concrete floor as far back as the paste will permit. Remove any
cement that gets on the surface at once with alcohol. Finally, roll the
linoleum with an iron roller to insure perfect adhesion.
Weights, such as pressed brick, sandbags, or other heavy objects,
should then be placed along all seams and edges, and allowed to remain
for not less than twenty-four hours.
[Illustration: _Look for the CIRCLE “A” trademark on the burlap back_]
[Illustration:_The green tile surrounding the blazing fire in this
comfortable modern home has been chosen to harmonize with the green
carpet-patterned linoleum. A touch of the complementary red, and the
blues and yellows are blended in the fabrics to make the room cheerful.
It is not overcrowded with furniture, but rather is arranged to give
a spacious, open effect. Comfort and utility are two of the primary
requisites of every living-room, characteristics not only of this room,
but also of the floor of Armstrong’s Linoleum, Carpet Inlaid Pattern
752._ ARMSTRONG BUREAU OF INTERIOR DECORATION, LANCASTER, PA.]
[Illustration: _The color note of this young girl’s room has been
carried into the floor--Armstrong’s Blue Jaspé Linoleum. It aids
materially in contributing a bright, personal touch to the room.
Combined with attractive draperies, painted furniture, and simple rugs,
any of the jaspé or plain light-colored linoleums will give a similar
charming effect; these, together with the interesting carpet inlaids or
matting patterns, offer a wide opportunity for originality in selecting
a distinctive floor as the starting-point in the decorative scheme._
ARMSTRONG BUREAU OF INTERIOR DECORATION, LANCASTER, PA.]
[Illustration: _Here the gray jaspé linoleum floor has been used to
group the entire second floor suite as a decorative unit. The gray
jaspé is particularly pleasing as a background for fabric rugs and
other furnishings. Such a floor is always perfectly sanitary, and,
waxed occasionally, is always attractive in appearance._ ARMSTRONG
BUREAU OF INTERIOR DECORATION, LANCASTER, PA.]
[Illustration: _In many homes the attic is being changed from a
store-room into an attractive, comfortable spare room, and at little
expense. In this attic the outlay was slight. A skillful use of odd
pieces of furniture and the pleasing blending of the draperies and
coverings with the attractive carpet pattern of the printed linoleum
floor have made this room one of the most interesting in the home. In
such a room Armstrong’s Printed Linoleum will give splendid service for
years, and also aids materially in the working-out of the decorative
plan._ ARMSTRONG BUREAU OF INTERIOR DECORATION, LANCASTER, PA.]
[Illustration: _This bedroom is bright and comfortable, and still has
enough restraint to give a feeling of peace and repose. The curtains,
paper, and decorations are in perfect harmony with the pleasing carpet
pattern of the linoleum floor, which blends with the fabric rugs and
serves as a background for the entire color scheme._ ARMSTRONG BUREAU
OF INTERIOR DECORATION, LANCASTER, PA.]
[Illustration: _In this comfortable, home-like, hall living-room
the floor of Armstrong’s Parquetry Linoleum, Pattern No. 690, makes
a definite contribution to the pleasing decorative scheme. The
furnishings are simple, not expensive, but have been selected because
of their color values and their relation to each other. And the
parquetry linoleum is not only less costly than wood, but it is more
sanitary and much easier to take care of._ ARMSTRONG BUREAU OF INTERIOR
DECORATION, LANCASTER, PA.]
[Illustration: _Both the color and the texture of objects used in a
child’s room should suggest cleanliness, freshness, cheerfulness and
durability. At the same time they should represent his interests and
his pleasures. To all these ends linoleum is expressly adapted. The
walls, furniture, hangings and toys in this room have been selected to
harmonize with these ideas and with the linoleum floor, which is ivory,
turquoise blue and light gray in color._]
[Illustration: _The color combination rather than expensive furnishings
makes these bungalow rooms inviting. Floors of Armstrong’s Brown Jaspé
Linoleum, brown furniture, and tan walls make a good background for the
color of the curtains, cushions, vases, and lampshade. The decorative
value of books is well demonstrated in this picture._ ARMSTRONG BUREAU
OF INTERIOR DECORATION, LANCASTER, PA.]
[Illustration: _Beauty and good taste are at once apparent in this
well-appointed home. The floor is not oak, as one might suppose,
but is Armstrong’s Parquetry Linoleum, as beautiful in its graining
as hardwood, and more comfortable to walk on. The cost is cut in
half. These permanent linoleum floors will never require expensive
refinishing._ ARMSTRONG BUREAU OF INTERIOR DECORATION, LANCASTER, PA.]
[Illustration: _In this cheery dining-room the early American furniture
is happily combined with the Chinese rug and the brown jaspé linoleum
floor (Color No. 11). One feels that this room has been planned in
good taste and that the linoleum floor has contributed its part to the
atmosphere of refinement. More comfortable than wood, and easier to
keep clean, permanently laid linoleum floors have their place in the
modern home._--ARMSTRONG BUREAU OF INTERIOR DECORATION, LANCASTER, PA.]
[Illustration: _Plain dark gray linoleum makes an appropriate floor
for old-fashioned houses--either in new-old houses, or to replace the
worn floors of houses being remodelled. In this stately Colonial home,
the linoleum harmonizes with the beautiful ivory woodwork, and makes a
perfect background for the Oriental rugs._]
[Illustration: _An atmosphere of simple elegance is attained by the
beautifully proportioned wall spaces, and the slender-legged French
furniture used in this room. In harmony is the gray Jaspé Linoleum
which, waxed and polished, makes a perfect floor. Because of its
neutrality, it is not only a good background for the furniture, but
likewise for the rug and fabrics employed to make the room bright and
attractive._]
[Illustration: _In this dining-room, the soft brown linoleum floor
blends with the beautiful wood of the Sheraton furniture, the colorful
draperies, and the fine rug. Linoleum is the logical floor for the
dining-room, because it is so easy to care for. It is a quiet floor;
also a particular advantage._]
[Illustration: _In this home of evident culture and refinement,
linoleum floors were installed in every room, instead of wood. In
the living-room, the plain floor, and the unobtrusive walls and
curtains, are in pleasing balance with the figured Oriental rugs and
upholsteries. The smooth surface of the floor, without cracks or
crevices, suggests a feeling of fastidious cleanliness. An atmosphere
of restfulness pervades the room._]
[Illustration: _This interesting use, after the European manner, of a
carpet inlaid linoleum floor through hall and living-room, illustrates
how effectively a pattern can be employed in floors, as well as on
walls and in hangings. The small all-over design gives the effect of
a rich carpet, and yet the floor is sanitary, easy to care for, and
durable._]
[Illustration: _This sun parlor shows the decorative value of a
linoleum floor. Here a marble design has been combined with a plain
linoleum border. The charm of the room is due to the happy relation
of the floor design and the interior architecture, as well as to the
arrangement of the furniture. Neither too much nor too little is
used--so that a spacious effect is obtained._]