CHAPTER VIII

BUYING AND SELLING GREEN COFFEE AT WHOLESALE

_The seven stages of transportation—Handling

coffee at New York—How green coffee is

graded—Spot-market trading—Buying coffee C.

& F.—Futures and hedging—Buying and selling

commissions—Brokers—The Exchange Clearing

House—Brazil quotations—London, Havre, and

Hamburg markets—Rulings._

Green coffee passes through seven stages of transportation in its

route from plantation to roaster. These are: First, from the drying

grounds or cleaning plant to the railroad, river, mule, or camel, that,

secondly, carries it to the city of export; thirdly, into the warehouse

at point of shipment; fourthly, into the steamer for movement overseas;

fifthly, out of the steamer and on to the wharf at port of destination;

sixthly, from the wharf into the receiving warehouses; seventhly, from

the warehouse to the roasting room.

Green-coffee buyers in the large importing centers of the United States

and Europe recognize two distinct markets in their operations. One of

these is called the “spot” market, because the importers, brokers,

jobbers, and roasters trading there deal in actual coffee in warehouses

in the consuming country. In New York the spot market is in the

district of lower Wall Street, which includes a block or two each side

on Front and Water Streets. Importers, roasters, dealers, and brokers

here conduct their “street” sales.

The other market is designated as the “futures” market, in which the

trading is not concerned with actual coffee, but with the purchase or

sale of contracts for future delivery of coffee that may still be on

the trees in the producing country. Futures, or “options,” as they

are frequently called, are dealt in only on a coffee exchange. The

principal exchanges are in New York, Havre, and Hamburg. New Orleans

and San Francisco exchange dealers trade on their local Boards of Trade.

Coffee-exchange contracts are dealt in just like stocks and bonds. They

are settled by the payment of the difference, or “margin,” and it is

seldom that the option of delivering actual coffee is executed. The

operations generally are either in the nature of ordinary speculation

on margin or for the legitimate purpose of effecting “hedges” against

holdings or short sales of actual coffees.

_How Coffee Is Graded_

The New York Coffee & Sugar Exchange, the most important in the world,

because of the volume of its business, deals in all coffees from North,

South, and Central America, the West Indies, and the East Indies,

except the _Robusta_ variety, and uses type No. 7 as the basis for all

exchange quotations; all other types are judged in relation to it.

In determining the type, the coffee is graded by the number of

imperfections in it. These are black beans, broken beans, shells,

immature beans (“quakers”), stones, and pods. For counting the

imperfections, the black bean has been taken as the basis, and all

imperfections, no matter what they may be, are calculated in terms of

black beans, according to a scale, which is practically as follows:

3 shells equal 1 black bean

5 quakers equal 1 ” ”

5 broken beans equal 1 ” ”

1 pod equals 1 ” ”

1 medium-size stone equals 1 ” ”

2 small stones equal 1 ” ”

1 large stone equals 2 to 3 ” ”

By this scale, a coffee containing no imperfections would be classified

as type No. 1. The test is made on one-pound samples. If a sample shows

six black beans, or equivalent imperfections, it is graded as No. 2;

if 13 black beans, as No. 3; if 29, as No. 4; if 60, as No. 5; if 110,

as No. 6; if more than 110, as No. 7 or No. 8, which are graded by

comparison with recognized exchange types. Coffees graded lower than

No. 8 are not admissible to this country.

In the spot market, a trader may also buy or sell coffee “to arrive”;

i. e., a consignment that is aboard ship on the way to market. Coffee

is shipped to New York either on a consignment basis and sold for

a commission, or it may have been bought in the shipping port and

already be the property of an importer. When shipped on consignment,

a wholesaler usually buys on the in-store contract, which provides

that the purchaser must take delivery at the warehouse, though he is

generally given a month’s storage privilege before removal of the

coffee.

The practice among New York importers now is to buy coffee on either

the basis of f. o. b. delivery steamer at loading port, or delivery c.

& f. (cost and freight) or c. i. f. (cost, insurance, and freight),

port of destination. Payment is made by letter of credit on a New York

or London bank, entitling the exporter to draw at 90 days sight against

the shipping documents, so that the shipment will be in the hands of

the purchaser long before the draft is made.

Frequently, a jobber acts as his own importer of Brazil coffee, buying

direct from the exporter without using the agency of a broker or a

regular importing firm.

_Buying Coffee C. & F._

The following analysis shows the method of buying Brazil coffee “cost

and freight”:

Minimum lots sold by reputable firms are 250 bags of a

grade. Coffee from Brazil is shipped and billed on a

uniform weight of 60 kilos, equal to 132 pounds a bag

American.

The quotation for shipments from Brazil is “cost and

freight,” which means that the price covers the cost of

the coffee and the freight to the seaport at which

delivery is made. The freight is not prepaid by the

shipper, but is deducted from the invoice, and only the

net amount of the invoice is drawn for.

The buyer may elect to buy the coffee to be graded, on

the types of the New York Coffee & Sugar Exchange, or he

may take it on what is known as “Brazil grading.” If he

elects to take it to be graded, the coffee on arrival

is graded on the types, and if superior to the grade he

must pay the excess; if it is below, the shipper pays for

the deficiency. If bought on Brazil grading, the grade

as shipped is final and must be accepted by the buyer.

Probably 90 percent of the coffee sold to America is taken

on Brazil grading, and it is really the most satisfactory

way for the buyer to operate, assuming that he places his

orders with thoroughly reputable shippers.

Marine insurance must be covered by the buyer, and it

is customary for this insurance to cover the coffee up

to time of arrival at buyer’s warehouse, without extra

charge. Premiums on marine insurance for first-class

vessels are about 30 cents per $100. It is customary for

the trade to insure say 10 percent over the cost.

Shippers require that the buyer shall have issued in

their favor a satisfactory and first-class letter of

credit. Against such credits drafts are drawn at 90

days sight and invariably must be payable in New

York. Bankers issuing credits demand that a set of

documents—bill of lading, copy of the invoice, and

consular certificate—accompany the draft. The draft is

then sent from the shipping port for acceptance, and, if

the documents are in order and as required by the terms of

the letter of credit, drafts are accepted by the issuing

banker and payable 90 days after it has been accepted.

This practically means that the buyer usually has 75 to 85

days after the coffee arrives in America to pay for it.

Buyers should use fully as much care in buying for import

as they do when selling their own merchandise, if not

more, for a letter of credit is irrevocable and once

issued cannot be canceled except by agreement of both

parties to the document, the issuer and the receiver.

For a buyer of moderate-size lots, especially of described

coffees, it is very important that his order be placed

only with a house of established reputation and standing.

While coffee is shipped from Brazil at 132 pounds net

weight, there is a loss in weight on the voyage up,

generally due to climatic conditions, leakage in the bags,

etc., and certainly not less than three-quarters of one

percent must be added to the cost for this deficiency. The

loss by leakage in the bags is made up by what is known

as “ship fills.” All of the coffee that leaks out of the

bags in a cargo is collected at the seaports by the agents

of the lines and apportioned equally among those having

shipments on the steamer. These ship fills, of course, are

a conglomeration of everything on the boat, and as a rule

the loss from this feature is not at all excessive and

frequently nothing at all.

The New York Coffee & Sugar Exchange was designed to be a market place

for trading in coffee futures. As such it offers the protection of

hedges to bankers and merchants. It operates after this fashion:

An American coffee importer buys a lot of coffee in Brazil. The

coffee is likely to be on the way for 30 to 60 days, perhaps a longer

or a shorter time. During all that time the merchant would be in a

precarious position, having paid for the coffee in Brazil, probably

partly on borrowed money or through banker’s credits, if he hadn’t

immediately hedged that coffee in this market.

Hedging means selling “futures” in a quantity approximately equal to

the shipment he is going to receive. When the coffee reaches New York,

the merchant has it sampled, stored, etc., under the regulations of

the exchange. He may sell a portion of it to a coffee roaster. Then he

takes in his “hedges.” If a roaster buys more than he has immediate

needs for, he too may put out hedges against it. Any grocer dealer

may, in this way, buy more than he needs and protect himself by using

futures.

_Buying and Selling Commissions_

The minimum rates of commission on coffee “per contract of 250 bags,

for members of the exchange residing in the United States, are based

upon a price” as seen on the next page, quoting from the exchange

bylaws adopted June 8, 1920:

_Coffee Exchange Commission Rates_

(Per contract of 250 bags)

_Floor_

_Commission_ _brokerage_

_for buying_ _for buying_

_or selling_ _or selling_

Below 10 cents $6.25 $1.50

10 cents up to 19.99 cents 7.50 1.75

20 cents and above 10.00 2.00

For non-members residing within the United States, double

the above rates of commission shall be charged.

For members and non-members residing outside of the United

States, a commission of $2.50 shall be charged in addition

to the above rates.

Whenever before 30 minutes after the close of the exchange

a member gives to another member for clearance purchases

and sales of contracts corresponding in all respects

except as to price, made during the day by himself or

for his account _when present on the floor_ of the

exchange, a charge for each contract shall be made equal

to the corresponding floor brokerage rate for buying and

selling, in addition to any floor brokerage incurred.

Members procuring business for other members may, by

agreement, be entitled to one-half the commission rates

for non-members prescribed in this section, less the

corresponding brokerage charge, whether paid or not.

When a transferable notice is given or received by a

customer in fulfillment of a contract, the brokerage

in that case shall be not less than one-half of the

corresponding buying or selling commission prescribed

in Section 103.

In the coffee trade there are three kinds of brokers,—floor, spot, and

cost and freight. Floor brokers are those who buy and sell options on

the Coffee Exchange for a fixed consideration per lot of 250 bags.

Spot brokers are those who deal in actual coffee, selling from jobber

to jobber, or representing out-of-town houses; the seller paying a

commission of about 15 cents a bag in small lots, and half of one

percent in large lots.

Cost-and-freight brokers represent Brazilian accounts, and generally

receive a brokerage of one and one-quarter percent. On out-of-town

business, they usually split the commission with the out-of-town

or “local” brokers. The out-of-town brokers sometimes, however,

deal direct with the importer. All brokers except floor brokers are

sometimes called “street brokers.” Most of the large New York, New

Orleans, and San Francisco brokerage houses also do a commission

business, handling one or more Brazilian or other coffee-producing

country accounts.

There is considerable trading in future contracts; and a standard form

has been adopted by the exchange. No future contracts are valid unless

they are made in the following form:

_Brazilian Coffee—Not Santos_

Office of____________________

New York_______________________19____

Sold for M_____________________

To M_____________________

Thirty-two thousand five hundred pounds in about 250

bags coffee, growth of North, South, or Central America,

West Indies, or East Indies, excepting coffee known as

_Robusta_, and also any coffee of new or unknown

growth, deliverable from licensed warehouse in the port of

New York, between the first and last days of _______next,

inclusive. The delivery within such time to be at seller’s

option, upon a notice to buyer of either five, six, or

seven days, as may be prescribed by the trade rules. The

coffee to be of any grade, from No. 8 to No. 1 inclusive

(no coffee to grade below No. 8), provided the average

grade of Brazilian coffees shall not be above No. 3.

Nothing in this contract, however, shall be construed as

prohibiting a delivery averaging above No. 3 at the No.

3 grade. At the rate of________________cents per pound

for No. 7, with additions or deductions for other grades

according to the rates of the New York Coffee & Sugar

Exchange, existing on the afternoon of the day previous

to the date of the notice of delivery. Either party to

have the right to call for margins as the variations of

the market for like deliveries may warrant, which margins

shall be kept good.

This contract is made in view of and in all respect

subject to the rules and conditions established by the New

York Coffee & Sugar Exchange, and in full accordance with

section 102 of the bylaws.

________________________________Brokers

Across the face is the following:

For and in consideration of one dollar

to_____________________ in hand paid, receipt whereof is

hereby acknowledged,____________ accept this contract with

all its obligations and conditions.

All deliveries on such future contracts must be made from licensed

warehouses. There is a separate “to arrive contract”; but this likewise

requires delivery at a licensed warehouse, unless the buyer and the

seller have a mutual understanding to deliver the coffee from dock

or ex ship. Margins to protect the contract may be called for by

either party. The largest deposit for margins was made in 1904, when

$22,661,710 was deposited with the superintendent as required by the

exchange rules.

The basic grade in a future sale is No. 7, but variations are provided

as follows: 30 points for Rio, Victoria, and Bahia of all grades

between 7 and 1, and of 50 points between 7 and 8; 50 points are

allowed on Santos and all other coffees except between grades 1 and

2 and 2 and 3 Santos, which are allowed 30 points. Thus, the buyer

and the seller when entering upon a transaction know exactly what the

difference will be between the standard No. 7 and the coffee that can

be delivered. The right to deliver any grade in a future transaction

has done much to lessen the probability of corners in coffee; but this

protection is further given by the stringent rule that the maximum

fluctuations on the exchange can be only two cents a pound on coffee in

one day and one cent on sugar. If greater changes should threaten, the

exchange operations would automatically cease.

False or fictitious sales are prohibited, and all contracts must be

reported to the superintendent. All contracts are binding and call for

actual delivery.

The exchange, after careful investigation, issues licenses to certain

specified warehouses, graders, and weighers, so that parties trading

under its rules and regulations are well and fully protected.

The board of managers has power to close the exchange or to suspend

trading on such days or parts of days as would in their judgment be for

the exchange’s best interest.

_The Exchange Clearing House_

The Clearing Association is a recent outgrowth of the exchange, and is

composed exclusively of exchange members. Every member has to bring his

contracts up to market closing every night, either by making a deposit

with the association to cover his balances, or by withdrawing in case

he should be over. Members deposit $15,000 at the time of joining as a

guaranty fund; and, if the surplus is not sufficient to take care of

balances, the bylaws provide for the levying of assessments.

The daily quotations on the Coffee Exchanges of New York, Havre, and

(before the war) of Hamburg determine to a large extent the price of

green coffee the world over. The prices prevailing on the New York

Coffee & Sugar Exchange are studied by coffee traders in all countries,

the fluctuations being reflected in foreign markets as the reports

come from the United States. Quotations are cabled from one great

market to another; and, as each must heed those of the others to some

extent, the coffee trade thus obtains a world price, and the effect

on supply and demand is universal rather than local, as would be the

case if quotations were not exchanged. In 1921, the exchange adopted an

amendment to the trade rules which abolished the one-day transferable

notice for both coffee and sugar.

_Brazil Coffee Quotations_

Brazil coffee cable quotations are the market prices in Rio or Santos

of 10 kilograms of coffee; the price stated in milreis, the monetary

unit of Brazil money. The basic grade of coffee at Rio is the No. 7 of

the New York Coffee Exchange, and at Santos the international standard

of good average (“g. a.”) Santos. One kilogram (often written “kilo” or

abbreviated to K.) is equal to 2⅕ pounds, and the 10-kilogram standard

of quantity is therefore equivalent to 22 pounds, just one-sixth of a

standard Brazil bag.

The money value is not so simple, since Brazilian paper currency

is unstable; and the milreis quotation means nothing unless it is

considered in connection with the rate of exchange for the same day;

i. e., the current gold value of the milreis. This gold value is

always given with the daily quotations from Brazil, and is expressed

in British pence. The par value of the paper milreis (1,000 reis) is

32.45 cents of United States money, but its present actual value is

only about 11¼. Our dollar sign is used to denote milreis, placing it

after the whole number, and before the fractional part expressed in

one-thousandths. Thus, 8¼ milreis would be written 8$250 Rs.

Suppose, for example, a Rio quotation is given at 8$400, with exchange

at 7½d. (15 cents.) This means that 22 pounds of coffee have a gold

value of 63 British pence (8.4 × 7½ = 63.0), or 5/3, as the Englishman

would write it, which is equal to $1.27½, or 5.8 cents a pound.

Of course, the person familiar with Brazil quotations will not need

to make this reduction to the pound-cent term in order to understand

the figures. They will have a proper relative meaning to him in their

original form; and it must not be overlooked that it is in this form

only that they express correctly the value of the coffee in Brazil. It

may make a great difference to the Brazil planter or exporter whether

an increased gold value of his coffee arises through a higher milreis

bid or an appreciated exchange, simply on account of local currency

considerations. That is to say, the purchasing power of a milreis in

Brazil will not necessarily vary exactly in proportion to the rate of

exchange on London.

_London, Havre, and Hamburg_

London quotations are made in shillings and pence, on one hundredweight

(cwt.) of coffee. This cwt. is not 100 pounds, but 112 pounds,

one-twentieth of the English ton (our long ton) of 2,240 pounds, and in

all English coffee statistics the coffee quantities are expressed in

this ton. A London quotation of 30/9 (30 shillings and 9 pence), for

example, is equivalent to $7.44 for 112 pounds of coffee, or 6.64 cents

a pound at the normal rate of exchange (which is figured as being $4.80

to $4.86 the pound sterling).

At Havre, the coffee price is given in francs, on a quantity of 50

kilograms. This is 110 pounds, almost as much as the British cwt. In

normal times the franc is equal to 19.3 cents. A French quotation of

37½, for instance, means, therefore, $7.19 for 110 pounds of coffee, or

6.54 cents a pound.

The Hamburg quotation (formerly from Brazil per 50 kilos) is made on

one pound German, equal to half-kilogram, and is expressed in pfennigs.

One pfennig is one-hundredth of a mark, and the mark was once equal to

23.8 cents. A German quotation of, say, 31 means, therefore, 7.38 cents

(31 × .238 = 7.378) for 1.1 pounds, or 6.71 cents a pound.

_Rulings Affecting Coffee Trading_

Under the government rulings no coffee grading below exchange type

No. 8 may be imported to this country. Coffees below No. 8 generally

contain a large proportion of sour or damaged beans, known in the trade

as “black jack,” or damaged coffee, as found in “skimmings.” “Black

jack” is a term applied to coffee that has turned black during the

process of curing, or in the hold of a ship during transportation, or

it may be due to a blighting disease.

Another ruling is intended to prevent the sale of artificially

“sweated” coffee, which has been submitted to a steaming process to

give the beans the extra-brown appearance of high-grade East India and

Mocha coffees which have been naturally “sweated” in the holds of

vessels during the long journey to American ports.

Other rulings are to the effect that only coffees grown on the island

of Java may be called Java; only Yemen coffee from Arabia may be

labeled Mocha; painted, coated, or polished coffees are prohibited;

Minas coffee may not be called Santos; also _Coffea rubusta_ may not be

sold as Java, even though it may have been grown on the island of Java.

[Illustration]

[Illustration: Flat bean and Bourbon Santos.]

[Illustration: Rio.

SAMPLES OF TYPICAL ROASTED COFFEE BEANS]

Coffee merchandising · 第 8 / 18 章