TILDY BINFORD’S ADVERTISEMENT.

By Holland Wright.

The advertising agent had done his worst. He had subsidized the county

paper, crowding out valuable editorials to make room for pictures of the

yawning hippopotamus and the unconventional summer girl. Every barn

within five miles was decorated with big red pictures and big black

letters, all telling of the wonders exhibited by the Grand Combination

of Railroad Circuses.

Hodges was but an advertising agent—a ruthless purveyor of publicity.

Callous to æsthetic emotions, blind to the beauties of nature, his

conscience was dead to the vandalism of highway advertising. Having

bedaubed the smiling face of nature in the vicinity of Johnsonville, he

was ready to advance on Jonesboro.

“Hello!” he said, stepping briskly into Elrod’s livery stable, “have you

got a team that can snatch me into Jonesboro in four hours?”

“That’s just what we have,” said old Bill Elrod—“Truthful Bill,” the

boys called him.

“Well, I mean exactly what I say,” said Hodges. “Exactly four hours. I

know it’s a hard drive, and I’m willing to pay a dollar or two extra if

you can do it.”

“That’s all right, stranger,” said Truthful. “You’ve come to the right

place. I’ve got a pair of plugs that can put you there to the minute.”

“Well, hitch ’em up,” said Hodges. “I’ve got no time to spare.”

Old Elrod called to a stable boy to harness the grays, while he went out

to get old Eli Wetherford to drive. He took Eli off into a corner of the

blacksmith shop, to give him his instructions.

“See here, Eli, that lunatic of a bill-poster wants to be took to

Jonesboro in four hours.”

“Well,” said Eli, “it’ll take ever’ minute of six hours to make the

trip, but if he’s dead set on doin’ it in four, you’d better give him

all kinds of encouragement. If he goes over to see Hopkins & Brown,

they’ll agree to put him through in twenty minutes.”

“I’ll ’tend to that,” said Truthful. “I want you to drive him. If I send

a boy, that feller will hustle him along fast enough to kill my horses,

in spite of all I can do. Now I want you to take him and dash away with

him like you was goin’ for a doctor. When you git to the first

toll-gate, you can be talkin’ so fast he won’t think about the time o’

day no more till he hears the town clock strike in Jonesboro.”

“Jerusalem!” said Eli: “I ain’t no funnygraph, to be talkin’ a man blind

for six hours on a stretch.”

“Oh, you’ll make it easy enough,” said Truthful. “I’ll put a pint of

good liquor under the seat.”

“Well, now,” said Eli, persuasively, “if you could just make it a quart,

so the stranger can take a nip now and then, it would encourage him

powerful.”

“All right,” said Elrod. “I’ll put in a full quart of the best in town.

And say, Eli, try to make up some yarn about advertisin’. The hotel

clerk says this looney ain’t interested in nothin’ else.”

Thus it happened that when they passed the tollgate, old Eli, who is a

bachelor, was telling Hodges of an imaginary wife, who kept him poor by

reading advertisements and buying patent medicines.

“I do believe,” he said, “my old woman would have a fit any day if she

should happen to read a double-column advertisement of a real good fit

medicine.”

“What kind of advertisement does she seem to like best?” asked Hodges.

“Well, you see,” said Eli, “they ain’t a blessed thing the matter with

her, so she likes advertisements that calls for ever’-day symptoms—You

know some advertisements says if it makes you dizzy to stan’ on your

head fifteen minutes, and if you feel warm in the summer time and cold

in winter, you’ve got the very ailment that their bitters’ll cure. Ever’

time she sees a advertisement of that kind it costs old Eli a dollar,”

and the indulgent husband of the extravagant hypochondriac solaced

himself with a dose of his own favorite prescription.

[Illustration:

“Try to make up some yarn about advertisin’.”

]

When they were half way to Jonesboro, they met Hank Binford, and Eli

thought it would add some personal interest to a romance he had in mind

to make Hank its hero. True, the hero must have a wife and a comfortable

fortune, while Hank had neither, but that was immaterial, as the

listener was a stranger in a strange land.

“Notice that feller we jest passed? That’s Hank Binford. He’s one of our

leadin’ citizens. Owns half the houses in town, and a fine

four-hundred-acre farm in the river bottom. Well, sir, when he married,

five years ago, he didn’t own two shirts, and he was drunk half of the

time. It’s a strange thing, but one little four dollar advertisement

changed him into a prosperous citizen, with money in the bank.”

“Must have been a pretty good ad. Tell me about it,” said Hodges,

moistening his lips with a half pint of whiskey, and settling down

comfortably to listen.

Eli took a long pull at the bottle, and began his story. Even with the

bottle of inspiration at his elbow, he could not expect to invent his

story quite as fast as he could talk, so he told it with due

deliberation and great impressiveness.

“When Tildy Maclin married Hank Binford, her folks all said if she

didn’t have no more sense than to tie to such a drinkin’, gamblin’ cuss,

she would deserve all she got, and mighty apt to git all she deserved.

Tildy said Hank would settle down and do all right, and the other

Maclins all predicted, mighty confident, that he’d do all wrong. Well,

sir, I never did perfess to be no prophet, so naturally of course I

couldn’t foresee in advance just what Tildy would make out of Hank. It

appeared to me he might turn out as well as Tildy expected, or full as

bad as her folks hoped, and neither way, it needn’t surprise nobody that

knows what a powerful sight of human nature there is in a average man.

“Well, Tildy she managed to keep Hank tolerable straight for about a

year. He’d go for months without so much as takin’ a dram, and when he

did start in for a spree she always managed to git him straight before

he could manage to git plum heedless drunk, and it begun to look like

she had him safe, and would finally land him in old Rehoboth church.

“But, as I was sayin’, you can’t most always tell for certain just what

a man critter is goin’ to do, so I wasn’t overly surprised to hear, one

day, that Hank had took advantage of Tildy’s visit to her Wilson County

kin, and had filled up with red liquor, and was down to Ike Denman’s

grocery playin’ poker with Eb Wetherford and Eli Scoggins and Devil Bill

Anderson. That is to say, Hank thought he was playin’, though in reality

he was only bein’ played; him bein’ plum drunk and the other boys

tolerable sober. One or two of Hank’s friends had dropped in, kinder

incidentally, and tried to steer him outside, but of course they didn’t

have no luck. ’Long about sundown, next day, I saw Tildy drive up to her

gate and ’light, and in about a pair of minutes Miss Sallie Kate

Slemmons followed her in, lookin’ powerful pleased, and I didn’t feel no

sort of uneasiness but what Tildy would hear the news.

[Illustration:

Bill just went sailin’ down the road with a armful of ’em, a-strowin’

’em to the wind.

]

“Well, early Saturday mornin’ I happened to be goin’ right by the

grocery, and I thought I’d jest step in and pass the time o’ day with

Ike, seein’ as I wasn’t in no particular rush. I found Ike all alone by

hisself, and he invited me to have somethin’, and I excused myself at

first, as men will, and after a while I inquired if the game was still

on, and what was the prospects for Hank to lose out, and go home and see

Tildy, and hear all about his Wilson County kin folks. Ike said he

hadn’t kept the run of the game and didn’t know how Hank stood, but he

seemed to imagine that Hank wasn’t in no swivet to swap news with Tildy.

“Ike said Bunk Wetherford had come in early Friday night and took Eb

home, and for a while it looked like the game was broke up; but Eli had

bantered one of the Edwards boys to take Eb’s place, and he went up and

took a hand, and the game broke out in a fresh place, and at last

accounts, looked like it might last till all the spots was wore off the

cards. I told Ike I’d go up and advise Hank that Tildy had come home.

“‘All right,’ says he, ‘walk right up. I don’t git no takeout from the

game, and I’m more’n willin’ to see it broke up any time. I don’t like

to interfere myself, jest because it would look like the boys wasn’t

welcome here, so I jest lets ’em do mostly as they like, so long as they

pays for what they gits, and don’t break nothin’.’

“So I went up and looked on a while, and tried to ketch Hank’s eye, but

I could see ’twas no use. He was feelin’ his licker, and talkin’

powerful smart, and losin’ good hard-earned money just as cheerful as if

money growed on trees and he owned all the timber land. After a while

Denman come up to the head of the stairs, a-grinnin’ all over his face,

and motioned me to come to the door. I went over and he handed me a

printed poster, about two foot square, and containin’ the followin’

advertisement in big, black type:

‘LOST, STRAYED OR STOLEN:

ONE YOUNG MAN!

About 28 years old, 5 ft. 10 in. High, Weighs about 140 lbs., Tow

Headed, Sandy Complected, Weak-eyed, and When Sober answers to the name

of

Bob Taylor's Magazine, Vol. I, No. 1, April 1905 · 第 28 / 81 题