and energy to meet the situation created by the bold development of the
Tidewater, what was his attitude toward that company? One would suppose
that Mr. Rockefeller, of all men, would be the first to acknowledge the
service the Tidewater had rendered the oil business; that in this case
he would have felt an obligation to make an exception to his claim that
the oil business was his; that he would have allowed the new company to
live. But Mr. Rockefeller’s commercial vision is too keen for that; that
would _not_ be business. The Tidewater had been built to feed a few
independent refineries in New York. If these refineries operated outside
of him, they might disturb his system; that is, they might increase the
output of refined and so lower its price. The Tidewater must not be
allowed to live, then. But how could it be put out of commission? It had
money to operate. There were plenty of oil producers glad to give it
their product, because it was independent. The Reading Railroad had gone
heart and soul into its fight—it had refiners pledged to take its oil,
and these refiners had markets of their own at home and abroad. What was
he going to do about it? There were several ways to accomplish his end;
in two of them, at least, Mr. Rockefeller excelled from long practice.
The first was to get out of the way the refineries which the Tidewater
expected to feed, and this was undertaken at once. The refiners were
approached usually by members of the Standard Oil Company as private
individuals, and terms of purchase or lease so generous made to them
that they could not afford to decline. At the same time they were
assured confidentially that the Tidewater scheme was a pure chimera,
that they understood the pipe-line business better than anybody else and
they knew oil could not be pumped over the mountains. All but one firm
yielded to the pressure. Ayres and Lombard stood by the Tidewater, but
soon after their refusal to sell they were condemned as a public
nuisance and obliged to move their works! The Tidewater met the
situation by beginning to build refineries of its own—one at Bayonne,
New Jersey, and another near Philadelphia—in the meantime storing the
oil it had expected to sell.
Having done his best to cut off his rival’s outlet, Mr. Rockefeller
called upon the railroads to carry out that article of their contract
with him which bound them to protect him from “injury by competition.”
What was done was told a few months later to the Committee on Commerce
in the House of Representatives by Franklin B. Gowen, the president of
the Reading Railroad. According to Mr. Gowen the Tidewater and Reading
were no sooner ready to run oil than a meeting of the trunk lines was
held at Saratoga, at which the representatives of the Standard Oil
Company were present, and on that day the through rate on oil was
reduced to twenty cents per barrel to the Standard Oil Company. “It was
subsequently reduced to fifteen cents,” Mr. Gowen told the Committee,
“and I believe, though I do not certainly know, to ten cents per barrel
in cars of the Standard Oil Company; ... and I am told that at the
meeting at Saratoga a time was fixed by the Standard Oil Company within
which they promised to secure the control of the pipe-line—provided the
trunk lines would make the rate for carrying oil so low that all
concerned in transportation would lose money.
“I know this, that only three or four months ago we were told—I do not
mean myself, but the gentlemen who directly represented the pipe-line
which leads to our road—that if they would agree to give all their oil
to the Standard Oil Company to be refined, we could carry 10,000 barrels
a day, and the rates would be advanced by the trunk lines. But, to use
the language of those making the offer, ‘we’ (meaning the Standard Oil
Company) ‘will never permit the trunk lines to advance the rate on oil
until your pipe-line gives us all its product to refine,’ and the
prophesy of four months ago has become the history of to-day.” Mr.
Flagler differs with Mr. Gowen in his explanation of this cut in rates.
Mr. Flagler contends that the Standard Oil Company really opposed it,
but that the railroads insisted on it. Mr. Flagler’s testimony is
interesting reading in connection with all that we know about the
Tidewater Company. It will be found in the appendix.[87]
This was the Tidewater’s first year’s experience. The second and third
were not unlike it. But the company lived and expanded. It bought and
built refineries, it sent its president to Europe to open markets, it
extended its pipe-line still nearer to the seaboard, and it did this by
a series of amazingly plucky and adroit financial moves—borrowing money,
speculating in oil, exchanging credit, chasing checks from bank to bank,
“hustling,” in short, as few men ever did to keep a business alive. And
every move had to be made with caution, for the Standard’s eye was
always on them, its hand always outstretched. Samuel Q. Brown, the
present president of the organisation, when on the witness stand in
December, 1882, said that so much did the Tidewater fear espionage that
they were accustomed to keep their oil transactions as a private and not
a general account, in order that they might not be reported to the
Standard; that even matters which they believed they were keeping in an
absolutely private way frequently leaked out, to the injury of the
business.
[Illustration:
Scale—3 miles to each division. CONDENSED PROFILE OF TIDEWATER PIPE
LINE BETWEEN RIXFORD AND TAMANEND, PENNSYLVANIA
The pipe followed the jagged line representing surface of the ground.
The numbers above the surface line show the location of the pumping
stations from which the oil was forced. The pump at Station 1 lifted
the oil over 600 feet. From here it flowed by gravitation until the
gradient line—the sloping straight line above the surface
line—touched the ground. A new station, No. 2, then lifted the oil
to the next high point, the crest of the Alleghanies. As the
gradient line shows, the oil now would flow to Station 4, making
many steep ascents without further pumping. Station 3 was added to
increase the speed of the flow.
]
By January, 1882, the Tidewater was in such a satisfactory condition
that it decided to negotiate a loan of $2,000,000 to carry out plans for
enlargement. The First National Bank of New York, after a thorough
examination of the business, agreed to take the bonds at ninety cents on
the dollar, but trouble began as soon as the probable success of the
bond issue was known. The officials of the First National Bank were
called upon by stockholders of the Tidewater, men holding nearly a third
of the company’s stock, and assured that the company was insolvent, and
that it would be unsafe for the bank to take the loan. The First
National declined to be influenced by the information, on the ground
that the disgruntled stockholders had sold themselves to the Standard
Oil Company, and were trying to discredit the Tidewater, so that the
Standard might buy it in. It had been planned to place some of these
bonds in Europe, and Franklin B. Gowen was sent over for that purpose.
Mr. Brown said on the witness stand, a few months later, that as soon as
Mr. Gowen started from this side it was cabled to Europe that he was
going over to place bonds which were not sound; that the stockholders
were all of them wealthy men, and if the bonds had been good property
they would have taken them themselves. Mr. Brown declared this report
was spread so generally on the other side that it interfered seriously
with Mr. Gowen’s attempt to place the loan.
These manœuvres failing to ruin the Tidewater’s credit, a more serious
attack was made in the fall of 1882, by the filing of a long bill of
complaint against the management of the company, followed by an appeal
that a receiver be appointed and the business wound up. The appeal came
from E. G. Patterson, a stockholder of the Tidewater, and a man who, up
to this time, had been one of the most intelligent opponents of the
Standard in the Oil Regions. Mr. Patterson was one of the few who had
realised, from the first development of Mr. Rockefeller’s pretensions,
that it was a question of transportation, and that, if the railroads
could be forced by courts and legislatures to do their duty, the
coal-oil business would not belong to Mr. Rockefeller. He had been one
of the strongest factors in the great suits compromised in 1880, and his
disgust at the outcome had been so great that he had washed his hands of
the Producers’ Union. Later he had been engaged by the state of
Pennsylvania to collect evidence on which to support a claim against the
Standard Oil Company for some $3,000,000 of back taxes. The Standard had
made Mr. Patterson’s services unnecessary by coming forward and giving
the attorney-general all the information as to its financial condition
which he desired. Exasperated at the result of all his efforts, and
feeling that he had been deserted by the public he had tried to serve,
Mr. Patterson sent word to the Standard that he proposed still further
to attack them (just how he never explained) unless they would give him,
not to attack, as much as there was in the contract from the state.[88]
They seem to have thought it worth while to buy peace, and agreed to
give Mr. Patterson some $20,000 in all, and secure him a position for a
term of years. The first payment was made at the end of April, 1882, and
$5,000 of the money received Mr. Patterson paid to the Tidewater for
stock he had taken at its organisation. No sooner was the stock in his
hands than he began the preparation of the bill of complaint above
referred to, and in December the case was heard.
The Oil Regions watched it with keenest interest. That Mr. Patterson had
made some settlement with the Standard was generally known, and the
charge was freely circulated that they had bribed him to bring this suit
in hopes of blasting the credit of the Tidewater and getting its stock
for a song. The testimony brought out in the trial did not bear out this
popular notion. The case was rather more complicated. That the suit was
backed by the Standard, one would have to be very naïve to doubt, but
they were using other and stronger parties than Mr. Patterson, and that
was a faction of the company known as the “Taylor-Satterfield crowd.”
These men, controlling some $200,000 worth of Tidewater stock, had been
professing themselves dissatisfied with the management of the business
for some months, though always refusing to sell their holdings at an
advanced price. It was generally believed in the Oil Regions that their
“dissatisfaction” was fictitious, that they were in reality in league
with the Standard in an attempt to create a panic in Tidewater stock, a
belief which was strengthened when it was learned that a big oil
company, which the gentlemen controlled, the Union, had been sold about
that time to the Standard Oil Trust for something like $500,000 in its
stock. The first manœuvre of the Taylor-Satterfield faction had been the
attempt to dissuade the First National Bank from taking the Tidewater
loan referred to above. Failing in this, they seem to have imbued Mr.
Patterson thoroughly with their pretended dissatisfaction and to have
persuaded him to bring the suit. For some reason which is not clear they
failed properly to support him in the suit, and when it came off they
practically deserted him. The Tidewater had no trouble in proving that
the complaints of insolvency and mismanagement were without foundation,
and Judge Pierson Church, of Meadville, before whom the case was argued,
refused to appoint the receiver, intimating strongly that, in his
judgment, the case was an attempt to levy a species of blackmail, in
which it must not be expected that his court would co-operate. Judge
Church’s decision was given on January 15. Two days later a sensation
came in Tidewater affairs, which quite knocked the Patterson suit out of
the public mind; it was nothing less than a bold attempt by the Taylor
party, or, as it was now known, “the Standard party,” to seize the reins
of government. It was a very cleverly planned coup.
The yearly meeting for the election of officers in the company was fixed
for a certain Wednesday in January. By verbal agreement it had been
postponed, in 1882, to some time in February, the controller, D. B.
Stewart, a member of the Taylor faction, representing that he could not
have his statement ready earlier. No notices were sent out to this
effect, although this should have been done. Taylor and his party,
taking advantage of this fact perfectly well known to them, appeared at
the Tidewater offices on January 17, and although one of the Benson
faction, as the majority was known from the name of the company’s
president, was present with sufficient proxies to vote nearly two-thirds
of the stock, they overruled him and elected themselves to the control.
They also elected to the Board of Managers, Franklin B. Gowen, the
president of the Reading, and James R. Keene, the famous speculator,
both large holders of Tidewater bonds. They followed their election
immediately by sending out notices to the banks with which the company
did business not to honour checks drawn by the Benson party, and to the
post-office to deliver mail to no one but themselves.
The announcement caused a terrible commotion in oil circles. Both Mr.
Keene and Mr. Gowen refused to recognise the new board, Mr. Gowen
telegraphing in answer to the notification of his election:
JOHN SATTERFIELD,
Titusville.
At quarter of three o’clock to-day I received a despatch signed with
your name as manager and chairman, stating that a meeting of the
Board of Managers would be held at noon to-day. While the notice
itself is sufficient to render invalid any action you may have
attempted at such meeting as has been held, even if you had power to
act at all, I deny your right to call any meeting or act in any
manner as an officer of the company, and will hold you and all your
associates responsible at law for the occurrences of yesterday, and
for your subsequent action thereunder.
(Signed) F. B. GOWEN.
The Benson party took immediate action, applying for an injunction
restraining the new board from taking possession of the books and
offices. This was granted and a date for a hearing appointed. Up to the
hearing the old board did business behind barricaded doors! The case was
heard in Meadville before Judge Pierson Church—the same who had heard
the Patterson case. As it was a case to be decided on purely technical
matters—the rules governing elections—no sensation was looked for, but
one came immediately. It was a long affidavit from James R. Keene, even
more notorious then than now—there were fewer of his kind—for deals and
corners and devious stock tricks, declaring that both the Patterson case
and this attempt to obtain control were dictated by the “malicious
ingenuity” of the Standard for the purpose of destroying the Tidewater
and getting hold of its property:
“From my first connection with the company,” said Mr. Keene, “it has
been hampered and embarrassed in its business by the unscrupulous
competition of the Standard Oil Company. When it first began to
transport and deliver oil at tidewater, the refineries which
purchased and refined oil were one after another bought up by the
Standard Oil Company or driven out of business by vexatious and
oppressive annoyances. The most private details of our business have
been communicated to the officers of the Standard Oil Company, and
they have, by every means in their power, interfered with our
affairs. By the arrangement which they were able to make with the
railroads leading from the Oil Regions, other than the Philadelphia
and Reading Railroad Company and the Central Railroad of New Jersey,
the Standard Oil Company have been able to obtain a control of the
business of transporting and refining oil, with the exception of
that part of the business which has been carried on by the Tidewater
Pipe Company and their refineries, to which it had made deliveries.
Repeated efforts have been made by parties in their interest to
secure the control of the Tidewater Pipe Company, and if they could
succeed, the monopoly thereby secured would add many million dollars
a year to their profit.”
Mr. Keene’s putting of the case was undoubtedly correct, but pious
horror of commercial brigandage, coming from “Jim” Keene, was useful
only to give joy to a cynical world, unencumbered by the possession of
stock in either concern. The Keene sensation was followed by a second,
an affidavit from John D. Archbold, of the Standard Oil Company, denying
that his company had any interest in the present suit, but adding that
for some time the officers of the Tidewater had been seeking an alliance
with the Standard:
“Byron D. Benson and David McKelvy have at various times for the
past years met me at their own instance, and have proposed to
combine the business of the Tidewater Pipe Company with that of the
Standard Oil Company, desiring the Standard Oil Company to agree on
a division of the business of transporting and refining oil, and to
agree with the Tidewater Pipe Company in fixing the rate of
transporting oil and the price of refined oils. These proposals were
renewed to me by B. D. Benson during the summer of 1882, he coming
to my office at his own instance and urging, by various arguments,
such an arrangement. These proposals, in whatever shape made, have
always been declined. This deponent has also had many interviews
with James R. Keene, and always at his request, upon the same
subject, in which interviews said Keene has earnestly urged such a
combination and has used many arguments in favour of the advantage
which would result from such a combination. These proposals have
always been declined.”
Naturally they were declined—the Standard was not seeking an alliance,
it was seeking ownership of the Tidewater; and it expected so to
discredit the company that it could buy in its stock for a song. Mr.
Archbold’s affidavit cooled popular sympathy for the hunted concern no
little, however. A suggestion of any kind of a compromise with the
Standard was looked upon as rank disloyalty by the Oil Regions, free
competition in rates and in prices being, they contended, the only hope
of the country. Mr. Archbold’s affidavit must have something in it,
everybody thought, though it might be, as Mr. Benson immediately swore,
“grossly inaccurate.”
Such was the character of the charges and countercharges in this purely
technical case. The judge took little notice of them in his decision,
but, after an exhaustive discussion of the points involved in the
election, decided it was illegal and continued the injunction he had
granted against the new board. Judge Church’s decision aroused general
exultation in the Oil Regions—as any failure of the Standard to get what
it wanted was bound to do, and with good reason. The Tidewater’s growth
in the face of the Standard’s constant interference with its business
was proof that independent pipe-lines and independent refineries could
be built up if men had sufficient brains and courage and patience. What
one set of men had done, another could do. Their hope of restoring
freedom of competition to the oil business was still further brightened
in June by the news that the Legislature of Pennsylvania had passed a
free pipe-line bill—the measure that they had been urging for twelve
years without avail. With a sturdy example of independence, like the
Tidewater, before them, and the right of eminent domain for pipes, the
future of competition in oil seemed to be up to the oil men themselves.
But the Oil Regions have always been prone to jump at conclusions. They
were forgetting Mr. Rockefeller’s record when they concluded that he was
through with the Tidewater. Because he had failed in his old South
Improvement Company trick, that is, failed to create a panic among
Tidewater stockholders, and so get their property at panic prices, was
no reason at all to suppose he had abandoned the chase. There still
remained a legitimate method of getting into the company, and, as a last
resort, Mr. Rockefeller accepted it. He bought the minority stock of the
concern, held by the Taylor party. Up to this time Mr. Rockefeller had
appeared in Tidewater affairs as a destroyer. He now appeared in a rôle
in which he is quite as able—as a pacifier, and his extraordinary
persuasiveness was never exercised to better effect. “We own $200,000
worth of your stock,” he could tell the people he had been fighting. “If
you will consent to confine yourselves to a fixed percentage of our
joint business, and will sustain pipage rates and the price of refined
oil, we will let you alone. Let us dwell together in peace.”
The Tidewater, tired of the fight, accepted. And so these men—to whom
the oil business owes one of its most remarkable developments, who, in
face of the most powerful and unscrupulous opposition, had in four years
built up a business worth five and one-half millions of dollars—signed
contracts in October, 1883, fixing the relative amount of business they
were henceforth to do as 11½ per cent. of the aggregate, the Standard
having 88½ per cent. The two simply became allies. The agreement between
them was the same in effect as all Mr. Rockefeller’s running
agreements—it limited and kept up prices.[89] Any benefit the oil
business might have reaped from natural and decent competition between
the two was of course ended by the alliance. For all practical purposes
the two were one. In the phrase of the region, the Tidewater had “gone
over to the Standard,” and there it has always remained. The contract
was made for fifteen years, but since its expiration it has been lived
up to honourably by both parties without other than a verbal
understanding. For, note this: Mr. Rockefeller always keeps his word.
Indeed, in studying his career, one is frequently reminded of Tom
Sawyer’s great resolution—never to sully piracy by dishonesty!
The Tidewater has prospered within the boundary Mr. Rockefeller drew for
it, as those who have accepted submissively his boundaries have never
failed to do. Mr. Rockefeller is right when he says, as he does so
often, that all who come with him prosper. That the company would have
succeeded in becoming eventually a formidable rival of the Standard, and
in controlling much more than eleven per cent. of the business, no one
can doubt who knew Mr. Benson, Major Hopkins, Mr. McKelvy, and their
colleagues. They were business men of the first order, as their
tremendous work from 1878 to 1883 shows.
Once more the good of the oil business was secure, and Mr. Rockefeller
at once proceeded to arrange his great house in the new order made
necessary by the introduction of the seaboard pipe-line. The entire
transportation department of the business had to be reorganised. When
the seaboard pipe-line became a factor in the oil business, in 1879, the
Standard Oil Company owned practically the entire system of
oil-gathering pipe-lines—that is, the lines carrying oil from the wells
to the storing or shipping points. These lines were organised under the
name of the United Pipe Lines, and the organisation was magnificent in
both extent and in character of service rendered. Never, indeed, has the
ability of the men Mr. Rockefeller gathered into his machine shone to
better advantage than in the building up and management of the pipe-line
business. At the end of 1883, when the alliance was made with the
Tidewater, the United Pipe Lines were taking from the wells of
Pennsylvania fully a million and a half barrels of oil a month. Their
pipes, of an aggregate length of 3,000 miles, connected with thousands
of wells scattered all over the wide Oil Regions.
Whenever the oil men opened a new field, no matter how remote from those
already developed, the United Pipe Lines immediately went there to care
for the oil. In more than one case, in these years of rapid and
excessive development of oil territory, the pipe-line company invested
great sums in preparing to take care of oil fields whose yield never
paid the cost of the pipe laid. Thus, in 1882, there was a tremendous
excitement over the opening of the Cherry Grove field. The Standard
spent $2,000,000 getting ready to take care of a great outpouring of
oil—which came, but did not stay. In 1882 Cherry Grove produced
2,345,400 barrels; in 1883, 755,512! It cost the company forty-six cents
a barrel to take care of the production of one short-lived group of
wells in this field, on which they never realised more than twenty cents
pipage.
The Standard not only gathered this oil; it stored it, to wait its
owner’s demand. At this date it controlled 40,000,000 barrels of iron
tankage, in which it stored the enormous stocks, over 35,000,000
barrels, which had accumulated in the five previous years. When the oil
passed to the pipe-line, the owner received his money for it at once, if
he wished, or the line “carried” it. When a producer had 1,000 barrels
in the line, he received a pipe-line certificate for it. In December of
1883 the United Pipe Lines had issued certificates for nearly all of the
35,000,000 barrels of stocks above ground. The oil men thus had a bank
for their oil, a bank recognised generally as sound as any in the United
States.
Such were the returns from the pipe-line for its services that no
business ever justified more fully the extraordinary outlays of money
and energy which it had taken to perfect it. For each barrel of oil the
United Pipe Lines gathered, they received, when it was taken from the
lines, twenty cents. The service cost them perhaps two cents after
installation, though in these years, when they were obliged to carry
some 30,000,000 barrels, they had constantly $6,000,000 on their books
on which they did not at once realise. They could afford to let this sum
stand because of the storage charge. For every 1,000 barrels carried in
their tanks they received $6.25 each fifteen days—$152 a year. Now,
tankage did not cost over $250 per 1,000 barrels, so that the storage
more than paid its cost in two years. There were often great losses by
fire, but these were paid by the owners of the oil—a pro rata assessment
being made. There was a deterioration in quantity and quality of oil
from holding, but this again was paid by the owners in a shrinkage
charge of three per cent., deducted from the quantity of oil when run.
Thus on every side the pipe-line business was guarded. So long as it
could keep out competition and hold up its prices, there was no better
paying business in the United States than piping oil.
As we have seen, Mr. Rockefeller began to add long-distance pipe-lines
to his business as soon as the Tidewater demonstrated their feasibility,
and before the time the Tidewater was brought into harmony he had a
complete system to the seaboard and to his inland refinery points,
organised under the name of the National Transit Company. The United
Pipe Lines and the National Transit Company were really one business,
the former consisting of local lines and the other of trunk lines, and
to make the organisation more compact the former was transferred to the
latter on April 1, 1884. The paid-up capital of the concern at this date
was $31,000,000. Just as Mr. Rockefeller claimed, in 1878, that he was
“prepared to enter into a contract to refine all the petroleum that
could be sold in the markets of the world,” so now he could announce
that he was prepared to gather, store and transport all the crude
petroleum not only that the markets of the world demanded, but that the
producers took from the ground. As things now stood the only remaining
point where he could possibly be affected by competition was the
railroads. A new relation to the railroads was created by the new
development. Mr. Rockefeller was not only independent of them, he was
their competitor, for, like them, he was a common carrier obliged to
transport what was offered. His open rate to New York was forty-five
cents, to Philadelphia forty, though the actual service probably did not
cost over ten cents. By the alliance with the Tidewater any danger of
competition from a pipe-line, which could of course afford to cut the
price, was shut off. The railroads might possibly, however, lower the
prices a little and still make a profit. It was very necessary that the
price be kept up in order that too much encouragement should not be
given to outside refiners. The only group which threatened to grow to
large proportions, at this time, was in the Oil Regions, a group which
was the direct outgrowth of the compromise of 1880. As will be
remembered, the agreement with the Pennsylvania Railroad made then
stipulated that all rates should be open, and that if a rebate was given
to one shipper another could have it on demand. After the compromise the
Pennsylvania had undertaken again to stimulate the growth of independent
refineries, and several plants had been built in Titusville and Oil
City. Having removed the New York group from competition by the alliance
with the Tidewater it was Mr. Rockefeller’s business to make it as hard
as possible for the independents in the Oil Regions to do business, and
to do this he must make a contract with the Pennsylvania.
Moreover, when Mr. Rockefeller entered New Jersey with his seaboard
pipe-line, he had been obliged to cross the Pennsylvania Railroad. He
could not do so without the consent of the company, there being no free
pipe-line in the country. He accordingly had been obliged to make a
traffic arrangement with them to get his pipe through. A new arrangement
was now necessary in order to prevent competition, and in August, 1884,
a contract was signed, for “considerations mutually interchanged,” by
which the National Transit Company agreed to give to the Pennsylvania
Railroad twenty-six per cent. of “all petroleum brought to the Atlantic
seaboard by all existing carriers, whether rail or pipe, now engaged in
transporting such property, or which may hereafter engage in such
transportation in conjunction with the Transit Company’s pipes.” At the
same time that the Transit Company agreed to give the railroad this
amount of oil, it also signed an agreement to carry this oil for the
railroad on a sliding scale. When the open rate of the pipe-line was
forty cents to Philadelphia the railroad was to pay the company eight
cents—with each five cents difference, up or down, in the open rate,
there was to be one cent difference to the railroad, the Transit never
to receive less than six or more than ten cents.[90] Suppose, for
example, that the entire seaboard shipment of oil in the month ending
December 20, 1884, had been 1,000,000 barrels. 260,000 barrels belonged
to the Pennsylvania. If the Transit Company ran all the railroad’s
percentage it would get eight cents a barrel for the service, $20,800,
and it would pay the railroad $104,000 less $20,800, or $83,200. The
pipe-line probably never ran the whole amount. More or less refined
oil—naphtha, benzine, and other petroleum products—would necessarily go
by rail. Large sums were paid monthly by the National Transit, however,
to the railroad. Mr. Rockefeller seems to have been paying the
Pennsylvania Railroad this money not to compete with him as an oil
carrier. It would be difficult to find in our variegated commercial
history a more beautiful example of the beneficence of combination—to
those in the deal!
With the removal of danger of any competition by the Pennsylvania
Railroad, the transportation department of the Standard Oil Trust seems
to have been as nearly a perfect machine, both in efficiency and in its
monopolistic power, as ever has been devised. It was more perfect,
indeed, than the refining end of the trust, for independent refiners did
exist, and since 1880 they had been showing increasing vigour, whereas
there seemed now no opportunity for an independent pipe-line ever again
to develop. Who, with the Tidewater’s story in mind, would be bold
enough to attempt to reach the sea? For the time being, then, the
Standard Oil Company had things all its own way. It collected with its
ally, the Tidewater, practically the entire output of a great raw
product. It manufactured fully ninety per cent. of this product, and
aimed to manufacture 100 per cent. It was a common carrier, and so
obliged to deliver oil to rival refineries if they called for it, but
these refineries paid forty or forty-five cents for a service which cost
the Standard Oil Trust not over one-fourth of the sum.
Mr. Rockefeller had every reason to be satisfied with oil transportation
in 1884, but there was a part of the oil business which was not so
completely in his grasp. The markets of the country were still open.
There the few independent refiners who had escaped strangulation were
free to barter as they could. But the right to make all the oil in the
world, which Mr. Rockefeller claimed, carried with it the right to sell
all the oil the world consumed. The independent was therefore a poacher
in the market and must be driven out.
CHAPTER TEN
CUTTING TO KILL
ROCKEFELLER NOW PLANS TO ORGANISE OIL MARKETING AS HE HAD ALREADY
ORGANISED OIL TRANSPORTING AND REFINING—WONDERFULLY EFFICIENT AND
ECONOMICAL SYSTEM INSTALLED—CURIOUS PRACTICES INTRODUCED—REPORTS OF
COMPETITORS’ BUSINESS SECURED FROM RAILWAY AGENTS—COMPETITORS’
CLERKS SOMETIMES SECURED AS ALLIES—IN MANY INSTANCES FULL RECORDS OF
ALL OIL SHIPPED ARE GIVEN STANDARD BY RAILWAY AND STEAMSHIP
COMPANIES—THIS INFORMATION IS USED BY STANDARD TO FIGHT
COMPETITORS—COMPETITORS DRIVEN OUT BY UNDERSELLING—EVIDENCE FROM ALL
OVER THE COUNTRY—PRETENDED INDEPENDENT OIL COMPANIES STARTED BY THE
STANDARD—STANDARD’S EXPLANATION OF THESE PRACTICES IS NOT
SATISFACTORY—PUBLIC DERIVES NO BENEFIT FROM TEMPORARY LOWERING OF
PRICES—PRICES MADE ABNORMALLY HIGH WHEN COMPETITION IS DESTROYED.
To know every detail of the oil trade, to be able to reach at any moment
its remotest point, to control even its weakest factor—this was John D.
Rockefeller’s ideal of doing business. It seemed to be an intellectual
necessity for him to be able to direct the course of any particular
gallon of oil from the moment it gushed from the earth until it went
into the lamp of a housewife. There must be nothing—_nothing_ in his
great machine he did not know to be working right. It was to complete
this ideal, to satisfy this necessity, that he undertook, late in the
seventies, to organise the oil markets of the world, as he had already
organised oil refining and oil transporting. Mr. Rockefeller was driven
to this new task of organisation not only by his own curious intellect;
he was driven to it by that thing so abhorrent to his mind—competition.
If, as he claimed, the oil business belonged to him, and if, as he had
announced, he was prepared to refine all the oil that men would consume,
it followed as a corollary that the markets of the world belonged to
him. In spite of his bold pretensions and his perfect organisation, a
few obstinate oil refiners still lived and persisted in doing business.
They were a fly in his ointment—a stick in his wonderful wheel. He must
get them out; otherwise the Great Purpose would be unrealised. And so,
while engaged in organising the world’s markets, he incidentally carried
on a campaign against those who dared intrude there.
When Mr. Rockefeller began to gather the oil markets into his hands he
had a task whose field was literally the world, for already, in 1871,
the year before he first appeared as an important factor in the oil
trade, refined oil was going into every civilised country of the globe.
Of the five and a half million barrels of crude oil produced that year,
the world used five millions, over three and a half of which went to
foreign lands. This was the market which had been built up in the first
ten years of business by the men who had developed the oil territory and
invented the processes of refining and transporting, and this was the
market, still further developed, of course, that Mr. Rockefeller
inherited when he succeeded in corralling the refining and transporting
of oil. It was this market he proceeded to organise.
[Illustration:
JOHN D. ROCKEFELLER IN 1880
FROM A PHOTOGRAPH BY SARONY
]
The process of organisation seems to have been natural and highly
intelligent. The entire country was buying refined oil for illumination.
Many refiners had their own agents out looking for markets; others sold
to wholesale dealers, or jobbers, who placed trade with local dealers,
usually grocers. Mr. Rockefeller’s business was to replace independent
agents and jobbers by his own employees. The United States was mapped
out and agents appointed over these great divisions. Thus, a certain
portion of the Southwest—including Kansas, Missouri, Arkansas and
Texas—the Waters-Pierce Oil Company, of St. Louis, Missouri, had charge
of; a portion of the South—including Kentucky, Tennessee and
Mississippi—Chess, Carley and Company, of Louisville, Kentucky, had
charge of. These companies in turn divided their territory into
sections, and put the subdivisions in the charge of local agents. These
local agents had stations where oil was received and stored, and from
which they and their salesmen carried on their campaigns. This system,
inaugurated in the seventies, has been developed until now the Standard
Oil Company of each state has its own marketing department, whose
territory is divided and watched over in the above fashion. The entire
oil-buying territory of the country is thus covered by local agents
reporting to division headquarters. These report in turn to the head of
the state marketing department, and his reports go to the general
marketing headquarters in New York.
To those who know anything of the way in which Mr. Rockefeller does
business, it will go without saying that this marketing department was
conducted from the start with the greatest efficiency and economy. Its
aim was to make every local station as nearly perfect in its service as
it could be. The buyer must receive his oil promptly, in good condition,
and of the grade he desired. If a customer complained, the case received
prompt attention and the cause was found and corrected. He did not only
receive oil; he could have proper lamps and wicks and burners, and
directions about using them.
The local stations from which the dealer is served to-day are models of
their kind, and one can easily believe they have always been so. Oil,
even refined, is a difficult thing to handle without much disagreeable
odour and stain, but the local stations of the Standard Oil Company,
like its refineries, are kept orderly and clean by a rigid system of
inspection. Every two or three months an inspector goes through each
station and reports to headquarters on a multitude of details—whether
barrels are properly bunged, filled, stencilled, painted, glued; whether
tank wagons, buckets, faucets, pipes, are leaking; whether the glue
trough is clean, the ground around the tanks dry, the locks in good
condition; the horses properly cared for; the weeds cut in the yard. The
time the agent gets around in the morning and the time he takes for
lunch are reported. The prices he pays for feed for his horses, for
coal, for repairs, are noted. In fact, the condition of every local
station, at any given period, can be accurately known at marketing
headquarters, if desired. All of this tends, of course, to the greatest
economy and efficiency in the local agents.
But the Standard Oil agents were not sent into a territory back in the
seventies simply to sell all the oil they could by efficient service and
aggressive pushing; they were sent there to sell all the oil that was
bought. “The coal-oil business belongs to us,” was Mr. Rockefeller’s
motto, and from the beginning of his campaign in the markets his agents
accepted and acted on that principle. If a dealer bought but a barrel of
oil a year, it must be from Mr. Rockefeller. This ambition made it
necessary that the agents have accurate knowledge of all outside
transactions in oil, however small, made in their field. How was this
possible? The South Improvement scheme provided perfectly for this, for
it bound the railroad to send daily to the principal office of the
company reports of all oil shipped, the name of shipper, the quantity
and kind of oil, the name of consignee, with the destination and the
cost of freight.[91] Having such knowledge as this, an agent could
immediately locate each shipment of the independent refiner, and take
the proper steps to secure the trade. But the South Improvement scheme
never went into operation. It remained only as a beautiful ideal, to be
worked out as time and opportunity permitted. The exact process by which
this was done it is impossible to trace. The work was delicate and
involved operations of which it was wise for the operator to say
nothing. It is only certain that little by little a secret bureau for
securing information was built up until it is a fact that information
concerning the business of his competitors, almost as full as that which
Mr. Rockefeller hoped to get when he signed the South Improvement
Company contracts, is his to-day. Probably the best way to get an idea
of how Mr. Rockefeller built up this department, as well as others of
his marketing bureau, is to examine it as it stands to-day. First, then,
as to the methods of securing information which are in operation.
Naturally and properly the local agents of the Standard Oil Company are
watchful of the condition of competition in their districts, and
naturally and properly they report what they learn. “We ask our salesmen
and our agents to keep their eyes open and keep us informed of the
situation in their respective fields,” a Standard agent told the
Industrial Commission in 1898. “We ask our agents, as they visit the
trade, to make reports to us of whom the different parties are buying;
principally to know whether our agents are attending to their business
or not. If they are letting too much business get away from them, it
looks as if they were not attending to their business. They get it from
what they see as they go around selling goods.” But there is no such
generality about this part of the agent’s or salesman’s business as this
statement would lead one to believe. As a matter of fact it is a
thoroughly scientific operation. The gentleman who made the above
statement, for instance, sends his local agents a blank like the
following to be made out each month:
[Illustration:
EXHIBIT “B—R.”[92]
]
The local agent gets the information to fill out such a report in
various ways. He questions the dealers closely. He watches the railway
freight stations. He interviews everybody in any way connected with the
handling of oil in his territory. All of which may be proper enough.
When, in the early eighties, Howard Page, of the Standard Oil Company,
was in charge of the Standard shipping department in Kentucky, his
agents visited the depots once a day to see what oil arrived there from
independent shippers. A record of these shipments was made and reported
monthly to Mr. Page. He was able to tell the Interstate Commerce
Commission, in 1887, almost exactly what his rivals had been shipping by
rail and by river. Mr. Page claimed that his agents had no special
privileges; that anybody’s agents would have been allowed to examine the
incoming cars, note the consignor, contents and consignee. It did not
appear in the examination, however, that anybody but Mr. Page had sent
agents to do such a thing. The Waters-Pierce Oil Company, of St. Louis,
once paid one of its Texas agents this unique compliment: “We are glad
to know you are on such good terms with the railroad people that Mr.
Clem (an agent handling independent oil) gains nothing by marking his
shipments by numbers instead of names.” In the same letter the writer
said: “Would be glad to have you advise us when Clem’s first two tanks
have been emptied and returned, also the second two to which you refer
as having been in the yard nine and sixteen days, that we may know how
long they have been held in Dallas. The movement of tank cars enters
into the cost of oil, so it is necessary to have this information that
we may know what we are competing with.”[93]
The superior receiving the filled blanks carefully follows them by
letters of instructions and inquiries, himself keeping track of each
dealer, however insignificant, in the local agent’s territory, and when
one out of line has been brought in, never failing to compliment his
subordinate. But however diligent the agent may be in keeping his eyes
open, however he may be stirred to activity by the prodding and
compliments of his superiors, it is of course out of the question that
he get anything like the full information the South Improvement scheme
insured. What he is able to do is supplemented by a system which
compares very favourably with that famous scheme and which undoubtedly
was suggested by it. For many years independent refiners have declared
that the details of their shipments were leaking regularly from their
own employees or from clerks in freight offices. At every investigation
made these declarations have been repeated and occasional proof has been
offered; for instance, a Cleveland refiner, John Teagle, testified in
1888 to the Congressional Committee that one day in 1883 his bookkeeper
came to him and told him that he had been approached by a brother of the
secretary of the Standard Oil Company at Cleveland, who had asked him if
he did not wish to make some money. The bookkeeper asked how, and after
some talk he was informed that it would be by his giving information
concerning the business of his firm to the Standard. The bookkeeper
seems to have been a wary fellow, for he dismissed his interlocutor
without arousing suspicion and then took the case to Mr. Teagle, who
asked him to make some kind of an arrangement in order to find out just
what information the Standard wanted. The man did this. For twenty-five
dollars down and a small sum per year he was to make a transcript of Mr.
Teagle’s daily shipments with net price received for the same; he was to
tell what the cost of manufacturing in the refinery was; the amount of
gasoline and naphtha made and the net price received for them; what was
done with the tar; and what percentage of different grades of oil was
made; also how much oil was exported. This information was to be mailed
regularly to Box 164 of the Cleveland post-office. Mr. Teagle, who at
that moment was hot on the tracks of the Standard in the courts, got an
affidavit from the bookkeeper. This he took with the money which the
clerk had received to the secretary of the Standard Oil Company and
charged him with bribery. At first the gentleman denied having any
knowledge of the matter, but he finally confessed and even took back the
money. Mr. Teagle then gave the whole story to the newspapers, where it
of course made much noise.
Several gentlemen testified before the recent Industrial Commission to
the belief that their business was under the constant espionage of the
Standard Oil Company. Theodore Westgate, an oil refiner of Titusville,
told the Commission that all of his shipments were watched. The
inference from his testimony was that the Standard Oil Company received
reports direct from the freight houses. Lewis Emery, Jr., of Bradford, a
lifelong contestant of the Standard, declared that he knew his business
was followed now in the same way as it was in 1872 under the South
Improvement Company contract. He gave one or two instances from his own
business experience to justify his statements, and he added that he
could give many others if necessary. Mr. Gall, of Montreal, Canada,
declared that these same methods were in operation in Canada. “When our
tank-cars come in,” Mr. Gall told the Commission, “the Standard Oil
Company have a habit of sending their men, opening a tank-car, and
taking a sample out to see what it contains.” Mr. Gall declared that he
knew this a long time before he was able to get proof of it. He declared
that they knew the number of cars that he shipped and the place to which
they went, and that it was their habit to send salesmen after every
shipment. Mrs. G. C. Butts, a daughter of George Rice, an independent
refiner of Marietta, Ohio, told the Ohio Senate Committee which
investigated trusts in 1898 that a railroad agent of their town had
notified them that he had been approached by a Standard representative
who asked him for a full report of all independent shipments, to whom
and where going. The agent refused, but, said Mrs. Butts: “We found out
later that someone was giving them this information and that it was
being given right from our own works.... A party writing us from the
Waters-Pierce office wrote that we had no idea of the network of
detectives, generally railroad agents, that his company kept, and that
everything that we or our agents said or did was reported back to the
managers through a regular network of detectives who were agents of the
railroads and oil company as well.”
But while the proofs the independents have offered of their charges show
that such leaks have occurred at intervals all over the country, they do
not show anything like a regular system of collecting information
through this channel. From the evidence one would be justified in
believing that the cases were rare, occurring only when a not over-nice
Standard manager got into hot competition with a rival and prevailed
upon a freight agent to give him information to help in his fight. In
1903, however, the writer came into possession of a large mass of
documents of unquestionable authenticity, bearing out all and more than
the independents charge. They show that the Standard Oil Company
receives regularly to-day, at least from the railroads and steamship
lines represented in these papers, information of _all_ oil shipped. A
study of these papers shows beyond question that somebody having access
to the books of the freight offices records regularly each oil shipment
passing the office—the names of consignor and consignee, the addresses
of each, and the quantity and kind of oil are given in each case. This
record is made out usually on a sheet of blank paper, though
occasionally the recorder has been indiscreet enough to use the railroad
company’s stationery. The reports are evidently intended not to be
signed, though there are cases in the documents where the name of the
sender has been signed and erased; in one case a printed head bearing
the name of the freight agent had been used. The name had been cut out,
but so carelessly that it was easy to identify him. These reports had
evidently been sent to the office of the Standard Oil Company, where
they had received a careful examination, and the information they
contained had been classified. Wherever the shipment entered was from
one of the distributing stations of the Standard Oil Company, a line was
drawn through it, or it was checked off in some way. In every other case
in the mass of reports there was written, opposite the name of the
consignee, the name of a person _known_ to be a Standard agent or
salesman in the territory where the shipment had gone.
Now what is this for? Copies of letters and telegrams accompanying the
reports show that as soon as a particular report had reached Standard
headquarters and it was known that a carload, or even a barrel, of
independent oil was on its way to a dealer, the Standard agent whose
name was written after the shipment on the record had been notified. “If
you can stop car going to X, authorise rebate to Z (name of dealer) of
three-quarters cent per gallon,” one of the telegrams reads. There is
plenty of evidence to show how an agent receiving such information
“stops” the oil. He _persuades_ the dealer to countermand the order.
George Rice, when before the House Committee on Manufactures in 1888,
presented a number of telegrams as samples of his experience in having
orders countermanded in Texas. Four of these were sent on the same day
from different dealers in the same town, San Angelo. Mr. Rice
investigated the cause, and, by letters from the various firms, learned
that the Standard agent had been around “threatening the trade that if
they bought of me they would not sell them any more,” as he put it.
Mrs. Butts in her testimony in 1898 said that her firm had a customer in
New Orleans to whom they had been selling from 500 to 1,000 barrels a
month, and that the Standard representative made a contract with him to
pay him $10,000 a year for five years to stop handling the independent
oil and take Standard oil! Mrs. Butts offered as evidence of a similar
transaction in Texas the following letter:
“LOCKHART, TEXAS, November 30, 1894.
“Mr. Keenan, who is with the Waters-Pierce people at Galveston, has
made us several visits and made us propositions of all kinds to get
us out of the business. Among others, he offered to pay us a monthly
salary if we would quit selling oil and let them have full control
of the trade, and insisted that we name a figure that we would take
and get out of the business, and also threatened that if we did not
accept his proposition they would cut prices below what oil cost us
and force us out of business. We asked him the question, should we
accept his proposition, would they continue to sell oil as cheap as
we were then selling it, and he stated most positively that they
would advance the price at once should they succeed in destroying
competition.
“J. S. LEWIS AND COMPANY.”
In the Ohio Investigation of 1898 John Teagle, of Cleveland, being upon
his oath, said that his firm had had great difficulty in getting goods
accepted because the Standard agents would persuade the dealers to
cancel the orders. “They would have their local man, or some other man,
call upon the trade and use their influence and talk lower prices, or
make a lower retail price, or something to convince them that they’d
better not take our oil, and, I suppose, to buy theirs.” Mr. Teagle
presented the following letter, signed by a Standard representative,
explaining such a countermand:
“DES MOINES, IOWA, January 14, 1891.
“JOHN FOWLER,
Hampton, Iowa.
“_Dear Sir_:—Our Marshalltown manager, Mr. Ruth, has explained the
circumstances regarding the purchase and subsequent countermand of a
car of oil from our competitors. He desires to have us express to
you our promise that we will stand all expense provided there should
be any trouble growing out of the countermand of this car. We
cheerfully promise to do this; we have the best legal advice which
can be obtained in Iowa, bearing on the points in this case. An
order can be countermanded either before or after the goods have
been shipped, and, in fact, can be countermanded even if the goods
have already arrived and are at the depot. A firm is absolutely
obliged to accept a countermand. The fact that the order has been
signed does not make any difference. We want you to absolutely
refuse, under any circumstances, to accept the car of oil. We are
standing back of you in this matter, and will protect you in every
way, and would kindly ask you to keep this letter strictly
confidential....
“Yours truly, E. P. PRATT.”
Peter Shull, of the Independent Oil Company of Mansfield, Ohio,
testified before the same committee to experiences similar to those of
Mr. Teagle.
“If I put a man on the road to sell goods for me,” said Mr. Shull, “and
he takes orders to the amount of 200 to 300 barrels a week, before I am
able to ship these goods possibly, the Standard Oil Company has gone
there and compelled those people to countermand those orders under a
threat that, if they don’t countermand them, they will put the price of
oil down to such a price that they cannot afford to handle the goods.”
In support of his assertion Mr. Shull offered letters from firms he has
been dealing with. The following citations show the character of them:
“TIFFIN, OHIO, February 1, 1898.
“INDEPENDENT OIL COMPANY,
Mansfield, Ohio.
“_Dear Sirs_:—The Standard Oil Company, after your man was here, had
the cheek to come in and ask how many barrels of oil we bought and
so forth, then asked us to countermand the order, saying it would be
for our best; we understand they have put their oil in our next door
and offer it at six cents per gallon, at retail. Shall we turn tail
or show them fight? If so, will you help us out any?...
“Yours truly,
“TALBOTT AND SON.”
“TIFFIN, OHIO, January 24, 1898.
“INDEPENDENT OIL COMPANY.
“_Dear Sirs_: ... I am sorry to say that a Standard Oil man from
your city followed that oil car and oil to my place, and told me
that he would not let me make a dollar on that oil, and was dogging
me around for two days to buy that oil, and made all kinds of
threats and talked to my people of the house while I was out, and
persuaded me to sell, and I was in a stew what I should do, but I
yielded and I have been very sorry for it since. I thought I would
hate to see the bottom knocked out of the prices, but that is why I
did it—the only reason. The oil was all right. I now see the
mistake, and that is of getting a carload—two carloads coming in
here inside of a week is more than the other company will stand....
“Yours truly,
“H. A. EIRICK.”
In case the agent cannot persuade the dealer to countermand his order,
more strenuous measures are applied. The letters quoted above hint at
what they will be. Many letters have been presented by witnesses under
oath in various investigations showing that Standard Oil agents in all
parts of the country have found it necessary for the last twenty-five
years to act at times as these letters threaten. One of the most
aggressive of these campaigns waged at the beginning of this war of
exterminating independent dealers was by the Standard marketing agent at
Louisville, Kentucky—Chess, Carley and Company. This concern claimed a
large section of the South as its territory. George Rice, of Marietta,
Ohio, had been in this field for eight or ten years, having many regular
customers. It became Chess, Carley and Company’s business to secure
these customers and to prevent his getting others. Mr. Rice was
handicapped to begin with by railroad discrimination. He was never able
to secure the rates of his big rival on any of the Southern roads. In
1888 the Interstate Commerce Commission examined his complaints against
eight different Southern and Western roads, and found that no one of
them treated him with “relative justice.” Railroad discriminations were
not sufficient to drive him out of the Southwest, however, and a war of
prices was begun. According to the letters Mr. Rice himself has
presented he certainly in some cases began the cutting, as he could well
afford to do. For instance, Chess, Carley and Company were selling
water-white oil in September, 1880, in Clarksville, Tennessee, at
twenty-one cents a gallon delivered in carloads—export oil was selling
in barrels in New York at that date at 10⅝ cents a gallon. Rice’s agent
offered at eighteen cents. The dealer to whom he made the offer,
Armstrong by name, wished to accept, but as he had been buying of Chess,
Carley and Company, went first to see them about the matter. He came
back “scared almost out of his boots,” wrote the agent to Rice.
“Carley told him he would break him up if he bought oil of anyone
else; that the Standard Company had authorised him to spend $10,000
to break up any concern that bought oil from anyone else; that he
(Carley) would put all his drummers in the field to hunt up
Armstrong’s customers and sell his customers groceries at five per
cent. below Armstrong’s prices, and turn all Armstrong’s trade over
to Moore, Bremaker and Company, and settle with Moore, Bremaker and
Company for their losses in helping to break Armstrong up, every
thirty days.
“That if Armstrong sent any other oil to Clarksville, Tennessee, he
(Carley) would put the price of oil so low in Clarksville as to make
the party lose heavily, and that they (the Standard) would break up
anyone that would sell him (Armstrong) oil, and that he (Carley) had
told Stege and Reiling the same thing. Did you ever? What do you
think of that?”
[Illustration]
Very soon after this, Chess, Carley and Company took in hand a Nashville
firm, Wilkinson and Company, which was buying of Rice. “It is with great
reluctance,” they wrote, “that we undertake serious competition with any
one, _and certainly this competition will not be confined to coal-oil or
any one article, and will not be limited to any one year_. We always
stand ready to make reasonable arrangements with any one who chooses to
appear in our line of business, and it will be unlike anything we have
done heretofore if we permit any one to force us into an arrangement
which is not reasonable. Any loss, however great, is better to us than a
record of this kind.” And four days later they wrote: “If you continue
to bring on the oil, it will simply force us to cut down our price, and
no other course is left to us but the one we have intimated.” Wilkinson
and Company seem to have stuck to Rice’s oil, for sixteen months later,
we find Chess, Carley and Company calling on the agent of a railroad,
which already was giving the Standard discriminating rates, to help in
the fight.
The screw was turned, Mr. Rice affirms, his rate being raised fifty per
cent. in five days.
Rice carried on his fight for a market in the most aggressive way, and
everywhere he met disastrous competition. In 1892 he published a large
pamphlet of documents illustrating Standard methods, in which he
included citations from some seventy letters from dealers in Texas,
received by him between 1881 and 1889, showing the kind of competition
his oil met there from the Waters-Pierce Oil Company, the Standard’s
Texas agents. A dozen sentences, from as many different towns, will show
the character of them all:
“I have had wonderful competition on this car. As soon as my car
arrived the Waters-Pierce Oil Company, who has an agent here,
slapped the price down to $1.80 per case 110.”
“... Oil was selling at this point for $2.50 per case, and as soon
as your car arrived it was put down to $1.50, which it is selling at
to-day.”
“The Waters-Pierce Oil Company reduced their prices on Brilliant oil
from $2.60 to $1.50 per case and is waging a fierce war.”
“Waters-Pierce Oil Company has our state by the throat and we would
like to be extricated.”
“I would like to handle your oil if I could be protected against the
Waters-Pierce Oil Company. I am afraid if I would buy a car of oil
from you this company would put the oil way below what I pay and
make me lose big money. I can handle your oil in large quantities if
you would protect me against them.”
“The Waters-Pierce Oil Company has cut the stuffing out of coal-oil
and have been ever since I got in my last car. They put the price to
the merchants at $1.80 per case.”
“We have your quotations on oil. While they are much lower than what
we pay, yet unless a carload could be engaged it would pay no firm
to try and handle, as Waters-Pierce Oil Company would cut below cost
on same.”
“The day your oil arrived here, their agent went to all my customers
and offered their Eupion oil at ten cents per gallon in barrels and
$1.50 per case, and lower grades in proportion, and told them if
they did not refuse to take the oil he would not sell them any more
at any price, and that he was going to run me out of the business,
and then they would be at his mercy.”
“Now we think Waters-Pierce Oil Company have been getting too high a
price for their oil. They are able and do furnish almost this entire
state with oil. They cut prices to such an extent when any other oil
is offered in this state that they force the parties handling the
oil to abandon the trade.”
“Trace and hurry up car of oil shipped by you. We learn it is
possible that your oil is side-tracked on the line, that
Waters-Pierce might get in their work.”
“If we were to buy a car or more, the Waters-Pierce Oil Company
would manage to sell a little cheaper than we could, and continue
doing so until they busted me up.”
“In regard to oil, we are about out now, and Waters-Pierce have put
their oil up again and quote us at the old price.”
“Jobbers say when they take hold of another oil they are at once
boycotted by Waters-Pierce Oil Company, who not only refuse to sell
them, but put oil below what they pay for it, and thus knock them
out of the oil trade, unless they sell at a loss.”
“If I find that I can handle your oil in Texas without being run out
and losing money by this infernal corporation, the Waters-Pierce Oil
Company, I want to arrange with you to handle it extensively. I
received verbal notice this morning from their agent that they would
make it hot for me when my oil got here.”
Mr. Rice claims, in his preface to the collection of letters here quoted
from, that he has hundreds of similar ones from different states in the
Union, and the writer asked to examine them. The package of documents
submitted in reply to this request was made up literally of hundreds of
letters. They came from twelve different states, and show everywhere the
same competitive method—cutting to kill. One thing very noticeable in
these letters is the indignation of the dealers at the Standard methods
of securing trade. They resent threats. They complain that the Standard
agents “nose” about their premises, that they ask impudent questions,
and that they generally make the trade disgusting and humiliating. In
Mississippi, in the eighties, the indignation of the small dealers
against Chess, Carley and Company was so strong that they formed
associations binding themselves not to deal with them.
These same tactics have been kept up in the Southwest ever since. A
letter, dated April 28, 1891, from the vice-president of the
Waters-Pierce Oil Company, A. M. Finlay, to his agent at Dallas, Texas,
says bluntly: “We want to make the prices at Dallas and in the
neighbourhood on Brilliant and water-white oil, that will prevent Clem
(an independent dealer) from doing any business.” And Mr. Finlay adds:
“Hope you will make it a point to be present at the next meeting of the
city council, to-morrow night, and do everything possible to prevent
granting a permit to build within the city limits, unless building
similar to ours is constructed, for it would not be fair to us to allow
someone else to put up constructions for the storage of oil, when they
had compelled us to put up such an expensive building as we have.”[94]
Mr. Rice is not the only independent oil dealer who has produced similar
testimony. Mr. Teagle and Mr. Shull, in Ohio, have furnished
considerable. “The reason we quit taking your oil is this,” wrote a
Kansas dealer to Scofield, Shurmer and Teagle, in 1896: “The Standard
Oil Company notified us that if we continued handling your oil they
would cut the oil to ten cents retail, and that we could not afford to
do, and for that reason we are forced to take their oil or do business
for nothing or at a loss.” “The Standard agent has repeatedly told me
that if I continued buying oil and gasoline from your wagon,” wrote an
Ohio dealer to the same firm in 1897, “they would have it retailed here
for less than I could buy. I paid no attention to him, but yesterday
their agent was here and asked me decidedly if I would continue buying
oil and gasoline from your wagon. I told him I would do so; then he went
and made arrangements with the dealers that handle their oil and
gasoline to retail it for seven cents.”
Mr. Shull summed up his testimony before the same committee to which Mr.
Teagle gave the above, by declaring: “You take $10,000 and go into the
business and I will guarantee you won’t be in business ninety days.
Their motto is that anybody going into the oil business in opposition to
them they will make life a burden to him. That is about as near as you
can get to it.”
Considerable testimony of the same sort of practices was offered in the
recent “hearing before the Industrial Commission,” most of it general in
character. The most significant special case was offered by Mr.
Westgate, the treasurer of the American Oil Works, an independent
refinery of Titusville, Pennsylvania.
The American Oil Works, it seems, were in 1894 shipping oil called
“Sunlight” in barrels to South Bend, Washington. This was in the
territory of the Standard agents at Portland, Oregon, one of whom wrote
to a South Bend dealer when he heard of the intrusion: “We will state
for your information that never a drop of oil has reached South Bend of
better quality than what we have always shipped into that territory.
They can name it ‘Sunlight,’ ‘Moonlight,’ or ‘Starlight,’ it makes no
difference. You can rest assured if another carload of ‘Sunlight’
arrives at your place, it will be sold very cheap. We do not purpose to
allow another carload to come into that territory unless it comes and is
put on the market at one-half its actual cost. You can convey this idea
to the young man who imported the carload of ‘Sunlight’ oil.”
When John D. Archbold, of the Standard Oil Company, had his attention
called to this letter by Professor Jenks, of the Industrial Commission,
Mr. Archbold characterised the letter as “a foolish statement by a
foolish and unwise man” and promised to investigate it. Later he
presented the commission with an explanation from the superior of the
agent, who declared that the writer of the letter did not have any
authority to say that oil would be sold on the basis mentioned. “The
letter,” he continued, “was intended to be written in a jocular manner
to deny a claim that he was selling oil inferior in quality to that sold
by others.” It is hard for the mere outsider to catch the jocularity of
the letter, and it must have been much more difficult for the dealer who
received it to appreciate it.
Independent oil dealers of the present day complain bitterly of a rather
novel way employed by the Standard for bringing into line dealers whose
prejudices against buying from them are too strong to be overcome by the
above methods. This is through what are called “bogus” oil companies.
The obdurate dealer is approached by the agent of a new independent
concern, call it the A B C Oil Company, for illustration. The agent
seeks trade on the ground that he represents an independent concern and
that he can sell at lower prices than the firm from which the dealer is
buying. Gradually he works his way into the independent’s trade. As a
matter of fact, the new company is merely a Standard jobbing house which
makes no oil, and which conceals its real identity under a misleading
name. The mass of reports from railroad freight offices quoted from in
this article corroborate this claim of the independents. The A B C Oil
Company is mentioned again and again as shipping oil, and in the audited
reports it is always checked off in the same fashion as the known
Standard companies, and none of its shipments is referred to Standard
agents. Independents all over the country tell of loss of markets
through underselling by these “bogus” companies. The lower price which a
supposedly independent concern gives to a dealer who will not, under any
condition, buy of the Standard, need not demoralise the Standard trade
in the vicinity if the concession is made with caution. After the trade
is secure, that is, after the genuine independent is ousted, the
masquerading concern always finds itself obliged to advance prices. When
the true identity of such a company becomes known its usefulness
naturally is impaired, and it withdraws from the field and a new one
takes its place.
There is never a dealer in oil too small to have applied the above
methods of competition. In recent years they have frequently been
applied even to oil peddlers. In a good many towns of the country oil is
sold from door to door by men whose whole stock in trade is their
peddling wagons. Many of these oil peddlers build up a good trade. As a
rule they sell Standard oil. Let one take independent oil, however, and
the case is at once reported. His customers are located and at once
approached by a Standard tank-wagon man, who frequently, it is said, not
only sells at a lower price than they have been paying, but even goes so
far as to clean and fill the lamps! In these raids on peddlers of
independent oil, refined oil has been sold in different cities at the
doors of consumers at less than crude oil was bringing at the wells, and
several cents per gallon less than it was selling to wholesale dealers
in refined. It is claimed by independents that at the present time the
“bogus” companies generally manage this matter of driving out peddlers,
thus saving the Standard the unpopularity of the act and the
dissatisfaction of the rise in price which, of course, follows as soon
as the trade is secured.
The general explanation of these competitive methods which the Standard
officials have offered, is that they originate with “over-zealous”
employees and are disapproved of promptly if brought to the attention of
the heads of the house. The cases seem rather too universal for such an
explanation to be entirely satisfactory. Certainly the system of
collecting information concerning competitive business is not practised
by the exceptional “over-zealous” employee, but is a recognised
department of the Standard Oil Company’s business. In the mass of
documents from which the reports of oil shipments referred to above were
drawn, are certain papers showing that the system is nearly enough
universal to call for elaborate and expensive bookkeeping at the
headquarters of each Standard marketing division. For instance, on the
next page is a fragment illustrating the page of a book kept at such a
headquarters.
What does this show? Simply that every day the reports received from
railroad freight agents are entered in records kept for the purpose;
that there is on file at the Standard Oil headquarters a detailed list
of the daily shipments which each independent refiner sends out, even to
the initials and number on the car in which the shipment goes. From this
remarkable record the same set of documents shows that at least two sets
of reports are made up. One is a report of the annual volume of business
being done by each particular independent refiner or wholesale jobber,
the other of the business of each individual local dealer, so far as the
detectives of the Standard have been able to locate it. For instance,
among the documents is the report on a well-known oil jobbing house in
one of the big cities of the country—reproduced on the next page.
[Illustration:
The figures, dates, consignees and destination on the above are
fictitious. The names of shippers were copied from the original in
possession of the writer.
]
A comparison of this report with the firm’s own accounts shows that the
Standard came within a small per cent. of an accurate estimate of the X
Y Z’s business.
[Illustration:
The above is similar to the form compiled by the Standard Oil Company.
]
Another curious use made of these reports from the freight offices is
forming a card catalogue of local dealers. (See form on page 55.) Oil is
usually sold at retail by grocers. It is with them that the local agents
deal. Now the daily reports from the freight offices show the oil they
receive. The competition reports from local agents also give more or
less information concerning their business. A card is made out for each
of them, tabulating the date on which he received oil, the name and
location of the dealer he got it from, the quality, and the price he
sells at. In a space left for remarks on the card there is written in
red ink any general information about the dealer the agent may have
picked up. Often there is an explanation of why the man does not buy
Standard oil—not infrequently this explanation reads: “Is opposed to
monopolies.” It is impossible to say from documentary evidence how long
such a card catalogue has been kept by the Standard; that it has been a
practice for at least twenty-five years the following quotation from a
letter written in 1903 by a prominent Standard official in the Southwest
to one of his agents shows: “Where competition exists,” says the
official, “it has been our custom to keep a record of each merchant’s
daily purchase of bulk oil; and I know of one town at least in the
Southern Texas Division where that record has been kept, whether there
was competition or not, for the past fifteen years.”[95]
[Illustration:
The names, figures, and locations on the above form are fictitious.
The remarks are copied from cards in possession of the writer.
]
The inference from this system of “keeping the eyes open” is that the
Standard Oil Company knows practically where every barrel shipped by
every independent dealer goes; and where every barrel bought by every
corner-grocer from Maine to California comes from. The documents from
which the writer draws the inference do not, to be sure, cover the
entire country, but they do cover in detail many different states, and
enough is known of the Standard’s competitive methods in states outside
this territory to justify one in believing that the system of gathering
information is in use everywhere. That it is a perfect system is
improbable. Bribery is not as dangerous business in this country as it
deserves to be—of course nothing but a bribe would induce a clerk to
give up such information as these daily reports contain—but, happily,
such is the force of tradition that even those who have practised it for
a long time shrink from discovery. It is one of those political and
business practices which are only respectable when concealed. Naturally,
then, the above system of gathering information must be handled with
care, and can never have the same perfection as that Mr. Rockefeller
expected when he signed the South Improvement Company charter.
The moral effect of this system on employees is even a more serious
feature of the case than the injustice it works to competition. For a
“consideration” railroad freight clerks give confidential information
concerning freight going through their hands. It would certainly be
quite as legitimate for post-office clerks to allow Mr. Rockefeller to
read the private letters of his competitors, as it is that the clerks of
a railroad give him data concerning their shipments. Everybody through
whose hands such information passes is contaminated by the knowledge. To
be a factor, though even so small a one, in such a transaction, blunts
one’s sense of right and fairness. The effect on the local Standard
agent cannot but be demoralising. Prodded constantly by letters and
telegrams from superiors to secure the countermand of independent oil,
confronted by statements of the amount of sales which have gotten away
from him, information he knows only too well to have been secured by
underhand means, obliged to explain why he cannot get this or that trade
away from a rival salesman, he sinks into habits of bullying and
wheedling utterly inconsistent with self-respect. “Is there nothing you
independents can do to prevent our people finding out who you sell to?”
an independent dealer reports a hunted Standard agent asking him. “My
life is made miserable by the pressure brought on to chase up your
sales. I don’t like such business. It isn’t right, but what can I do?”
The system results every now and then, naturally enough, in flagrant
cases of bribing employees of the independents themselves. Where the
freight office does not yield the information, the rival’s own office
may, and certainly if it is legitimate to get it from one place it is
from the other. It is not an unusual thing for independent refiners to
discharge a man whom they have reason to believe gives confidential
information to the Standard. An outrageous case of this, which occurred
some ten years ago, is contained in an affidavit which has been recently
put at the writer’s disposition. It seems that in 1892 the Lewis Emery
Oil Company, an independent selling concern in Philadelphia, employed a
man by the name of Buckley. This man was discharged, and in September of
that year he went into the employ of the leading Standard refinery of
Philadelphia, a concern known as the Atlantic Refining Company.
According to the affidavit made by this man Buckley, the managers of the
Standard concern, some time in February, 1893, engaged him in
conversation about affairs of his late employer. They said that if they
could only find out the names of the persons to whom their rival sold,
and for what prices, they could soon run him out of business! And they
asked Buckley if he could not get the information for them. After some
discussion, one of the Standard managers said: “What’s the matter with
the nigger?” alluding to a coloured boy in the employment of the Lewis
Emery concern. Buckley told them that he would try him. “You can tell
the nigger,” said one of the men, “that he needn’t be afraid, because if
he loses his position there’s a position here for him.”
Buckley saw the negro and made a proposition to him. The boy agreed to
furnish the information for a price. “Starting from February, 1893,”
says Mr. Buckley, “and lasting up to about August of the same year, this
boy furnished me periodically with the daily shipments of the Lewis
Emery concern, which I took and handed personally, sometimes to one and
sometimes to the other manager. They took copies of them, and usually
returned the originals.” The negro also brought what is known as the
price-book to Buckley, and a complete copy of this was made by the
Standard managers. “In short,” says Mr. Buckley in his affidavit, “I
obtained from the negro all the inside facts concerning the Lewis Emery
Oil Company’s business, and I furnished them all to the Standard
managers.” In return for this information the negro lad was paid various
sums, amounting in all to about ninety dollars. Buckley says that they
were charged upon the Standard books to “Special Expenses.” The
transaction was ended by the discharge of the coloured boy by the Lewis
Emery concern.
The dénouement of this case is tragic enough. The concern was finally
driven out of business by these and similar tactics, so Mr. Emery and
his partner both affirm. The negro was never taken into the Atlantic
Refinery, and Buckley soon after lost his position, as he of course
richly deserved to. A man who shows himself traitorous, lying, thieving,
even for the “good of the oil business,” is never kept long in the
employment of the Standard Oil Company. It is notorious in the Oil
Regions that the people who “sell” to the Standard are never given
responsible positions. They may be shifted around to do “dirty work,” as
the Oil Regions phrase goes, but they are pariahs in the concern. Mr.
Rockefeller knows as well as any man ever did the vital necessity of
honesty in an organisation, and the Buckleys and negroes who bring him
secret intelligence never get anything but money and contempt for their
pains.
For the general public, absorbed chiefly in the question, “How does all
this affect what we are paying for oil?” the chief point of interest in
the marketing contests is that, after they were over, the price of oil
has always gone back with a jerk to the point where it was when the
cutting began, and not infrequently it has gone higher—the public pays.
Several of the letters already quoted in this chapter show the immediate
recoil of the market to higher prices with the removal of competition. A
table was prepared in 1892 to show the effect of competition on the
price of oil in various states of the Union. The results were startling.
In California, oil which sold at non-competitive points at 26½ cents a
gallon, at competitive points brought 17½ cents. In Denver, Colorado,
there was an “Oil War” on in the spring of 1892, and the same oil which
was selling at Montrose and Garrison at twenty-five cents a gallon, in
Denver sold at seven cents. This competition finally killed opposition
and Denver thereafter paid twenty-five cents. The profits on this price
were certainly great enough to call for competition. The same oil which
was sold in Colorado in the spring of 1892 at twenty-five cents, sold in
New York for exportation at 6.10 cents. Of course the freight rates to
Colorado were high, the open rate was said to be nine cents a gallon,
but that it cost the Standard Oil Company nine cents a gallon to get its
oil there, one would have to have documentary proof to believe, and,
even if it did, there was still some ten cents profit on a gallon—five
dollars on a barrel. In Kansas, at this time, the difference between the
price at competitive and non-competitive points was seven cents; in
Indiana six cents; in South Carolina four and one-half cents.[96]
In 1897 Scofield, Shurmer and Teagle, of Cleveland, prepared a circular
showing the difference between prices at competitive and non-competitive
points in Ohio, and sent it out to the trade. According to this circular
the public paid from 25 to 33⅓ per cent. more where there was no
competition. The fact that oil is cheaper where there is competition,
and also that the public has to pay the cost of the expensive “Oil Wars”
which have been carried on so constantly for the last twenty-five years
all over the country, is coming to be recognised, especially in the
Middle West of this country, by both dealers and communities. There is
no question that the attempts of Standard agents to persuade or bully
dealers into countermanding orders, or giving up an independent with
whose oil they are satisfied, meet with much less general success than
they once did. It even happens now and then that communities who have
had experience with “Oil Wars” will stand by an independent dealer for
months at a time, resisting even the temptation to have their lamps
cleaned and filled at next to nothing.
Briefly put, then, the conclusion, from a careful examination of the
testimony on Standard competitive methods, is this:
The marketing department of the Standard Oil Company is organised to
cover the entire country, and aims to sell all the oil sold in each of
its divisions. To forestall or meet competition it has organised an
elaborate secret service for locating the quantity, quality, and selling
price of independent shipments. Having located an order for independent
oil with a dealer, it persuades him, if possible, to countermand the
order. If this is impossible, it threatens “predatory competition,” that
is, to sell at cost or less, until the rival is worn out. If the dealer
still is obstinate, it institutes an “Oil War.” In late years the
cutting and the “Oil Wars” are often intrusted to so-called “bogus”
companies, who retire when the real independent is put out of the way.
In later years the Standard has been more cautious about beginning
underselling than formerly, though if a rival offered oil at a less
price than it had been getting—and generally even small refineries can
contrive to sell below the non-competitive prices of the Standard—it
does not hesitate to consider the lower price a declaration of war and
to drop its prices and keep them down until the rival is out of the way.
The price then goes back to the former figure or higher. John D.
Archbold’s testimony before the Industrial Commission in 1898
practically confirms the above conclusion. Mr. Archbold said that the
Standard was in the habit of fighting vigorously to hold and advance its
trade—even to the extent of holding prices down to cost until the rival
gives way—though he declared it to be his opinion that the history of
the company’s transactions would show that the competitor forces the
fight. Mr. Archbold told the commission that he personally believed it
was not advisable to sell below cost for the sake of freezing out a
smaller rival, save in “greatly aggravated cases,” though he admitted
the Standard sometimes did it. The trouble is that, accepting Mr.
Rockefeller’s foundation principle that the oil business belongs to him,
any competition is “an aggravated case.” All that is reassuring in the
situation has come from the obstinate stand of individuals—the refiners
who insisted on doing an independent business, on the theory that “this
is a free country”; the grocers who resented the prying and bullying of
Standard agents, and asserted their right to buy of whom they would; the
rare, very rare, community that grasped the fact that oil sold below
cost temporarily, meant later paying for the fight. These features of
the business belong to the last decade and a half. At the period we have
reached in this history—that is, the completion of the monopoly of the
pipe-lines in 1884 and the end of competition in transporting oil—there
seemed to the independents no escape from Mr. Rockefeller in the market.
The sureness and promptness with which he located their shipments seemed
uncanny to them. The ruthlessness and persistency with which he cut and
continued to cut their prices drove them to despair. The character of
the competition Mr. Rockefeller carried on in the markets, particularly
of the South and Middle West of this country, at this time, aggravated
daily the feeble refining element, and bred contempt far and wide among
people who saw the cutting, and perhaps profited temporarily by it, but
who had neither the power nor the courage to interfere. The knowledge of
it fed greatly the bitterness in the Oil Regions. Part of the stock in
conversation of every dissatisfied oil producer or ruined refiner became
tales of disastrous conflicts in markets. They told of crippled men
selling independent oil from a hand cart, whose trade had been wiped out
by a Standard cart which followed him day by day, practically giving
away oil. They told of grocers driven out of business by an attempt to
stand by a refiner. They told endless tales, probably all exaggerated,
perhaps some of them false, yet all of them believed, because of such
facts as have been rehearsed above. There came to be a popular
conviction that the “Standard would do anything.” It was a condition
which promised endless annoyance to Mr. Rockefeller and his colleagues.
It meant popular mistrust, petty hostilities, misinterpretations,
contempt, abuse. There were plenty of people even willing to deny Mr.
Rockefeller ability. That the Standard was in a venture was enough in
those people’s minds to damn it. Anything the Standard wanted was wrong,
anything they contested was right. A verdict for them demonstrated the
corruption of the judge and jury; against them their righteousness. Mr.
Rockefeller, indeed, was each year having more reason to realise
monopoly building had its trials as wells as its profits.
CHAPTER ELEVEN
THE WAR ON THE REBATE
ROCKEFELLER’S SILENCE—BELIEF IN THE OIL REGIONS THAT COMBINED
OPPOSITION TO HIM WAS USELESS—INDIVIDUAL OPPOSITION STILL
CONSPICUOUS—THE STANDARD’S SUIT AGAINST SCOFIELD, SHURMER AND
TEAGLE—SEEKS TO ENFORCE AN AGREEMENT WITH THAT FIRM TO LIMIT OUTPUT
OF REFINED OIL—SCOFIELD, SHURMER AND TEAGLE ATTEMPT TO DO BUSINESS
INDEPENDENTLY OF THE STANDARD AND ITS REBATES—FIND THEIR LOT
HARD—THEY SUE THE LAKE SHORE AND MICHIGAN SOUTHERN RAILWAY FOR
DISCRIMINATING AGAINST THEM—A FAMOUS CASE AND ONE THE RAILWAY
LOSES—ANOTHER CASE IN THIS WAR OF INDIVIDUALS ON THE REBATE SHOWS
THE STANDARD STILL TO BE TAKING DRAWBACKS—THE CASE OF GEORGE RICE
AGAINST THE RECEIVER OF THE CINCINNATI AND MARIETTA RAILROAD.
The apathy and inaction which naturally flow from a great defeat lay
over the Oil Regions of Northwestern Pennsylvania long after the
compromise with John D. Rockefeller in 1880, followed, as it was, by the
combination with the Standard of the great independent seaboard
pipe-line which had grown up under the oil men’s encouragement and
patronage. Years of war with a humiliating outcome had inspired the
producers with the conviction that fighting was useless, that they were
dealing with a power verging on the superhuman—a power carrying
concealed weapons, fighting in the dark, and endowed with an altogether
diabolic cleverness. Strange as the statement may appear, there is no
disputing that by 1884 the Oil Regions as a whole looked on Mr.
Rockefeller with superstitious awe. Their notion of him was very like
that which the English common people had for Napoleon in the first part
of the 19th century, which the peasants of Brittany have even to-day for
the English—a dread power, cruel, omniscient, always ready to spring.
This attitude of mind, altogether abnormal in daring, impetuous, and
self-confident men, as those of the Oil Regions were, was based on
something more than the series of bold and admirably executed attacks
which had made Mr. Rockefeller master of the oil business. The first
reason for it was the atmosphere of mystery in which Mr. Rockefeller had
succeeded in enveloping himself. He seems by nature to dislike the
public eye. In his early years his home, his office, and the Baptist
church were practically the only places which saw him. He did not
frequent clubs, theatres, public meetings. When his manœuvres began to
bring public criticism upon him, his dislike of the public eye seems to
have increased. He took a residence in New York, but he was unknown
there save to those who did business with him or were interested in his
church and charities. His was perhaps the least familiar face in the
Standard Oil Company. He never went to the Oil Regions, and the Oil
Regions said he was afraid to come, which might or might not have been
true. Certainly the Oil Regions never hesitated to express opinions
about him calculated to make a discreet man keep his distance.
Even in Cleveland, his home for twenty-five years, Mr. Rockefeller was
believed to conceal himself from his townsmen. It is certain that the
operations of his great business were guarded with the most jealous
care. The New York Sun sent an “experienced observer” to Cleveland in
1882 to write up the Standard concern. He speaks with amazement in his
letters of the atmosphere of secrecy and mystery which he found
enveloping everything connected with Mr. Rockefeller. You could not get
an interview with him, the observer complained; even his home papers had
ceased to go to the Standard offices to inquire about the truth of
rumours which reached them from the outside. The hundreds of employees
of the trust in the town were as silent as their master in all that
concerned the business, and if one talked—well, he was not long an
employee of Mr. Rockefeller. There was between the Standard Oil Company
and the town and press of Cleveland none of the _camaraderie_, the
mutual good-will and pride and confidence which usually characterise the
relations between great businesses and their environment.
In Cleveland, as in the Oil Regions, Mr. Rockefeller’s careful effort to
cover up his intentions and his tracks had been at first met with jeers
and blunt rebuffs, but he had finally succeeded in silencing and awing
the people. It is worth noting that while all of the members of the
Standard Oil Company followed Mr. Rockefeller’s policy of saying
nothing, there was no such popular dread of any other one of them. In
the Oil Regions, for instance, there was a bitter hatred of the Standard
Oil Company as an organisation, but for the most part the people liked
the men who served it, and certainly had no awe of them, for these men
circulated freely among their fellow-townsmen; they were active in all
the pleasures and enterprises of the communities in which they lived;
they were generous, able, cordial, and whatever the people said of the
concern they served, they generally qualified it by expressing their
personal likings for the men themselves.
A second reason for the popular dread of Mr. Rockefeller was that this
man, whom nobody saw and who never talked, knew everything—even
unexpected and trivial things—and those who saw the effect of this
knowledge and did not see how he could obtain it, regarded him as little
short of an omniscient being. There was really nothing in the least
occult about Mr. Rockefeller’s omniscience. He obtained part of his
knowledge of other people’s affairs by a most extensive and thoroughly
organised system of news-gathering, such as any bright business man of
wide sweep might properly employ. But he combined with this perfectly
legitimate work the sordid methods of securing confidential information
described in the last chapter. Certainly there is nothing of the
transcendental in this kind of omniscience, and the feeling of
supernaturalism which Mr. Rockefeller had inspired by 1884 has entirely
evaporated since, as evidence of his methods has been circulated. The
source was, however, long secret, and when again and again men who could
hardly suppose their existence known to Mr. Rockefeller saw movements
anticipated which they believed known only to themselves and their
confidential agents, they began to dread him and to invest him with
mysterious qualities. If Mr. Rockefeller had been as great a
psychologist as he is business manipulator he would have realised that
he was awakening a terrible popular dread, and he would have foreseen
that one day, with the inevitable coming to light of his methods, there
would spring up about his name a crop of scorn which would choke any
crop of dollars and donations which the wealth of the earth could
produce.
The effect of this dread was deplorable, for it intensified the feeling,
now wide-spread in the Oil Regions, that it was useless to make further
effort at a combined resistance. And yet these men, who were now lying
too supine in Mr. Rockefeller’s steel glove even to squirm, had laid the
foundation of freedom in the oil business. It has taken thirty years to
demonstrate the inestimable value of the efforts which in 1884 they
regarded as futile—thirty years to build even a small structure on the
foundation they had laid, though that much has been done.
The situation was saved at this critical time by individuals scattered
through the oil world who were resolved to test the validity of Mr.
Rockefeller’s claim that the coal-oil business belonged to him. “We have
a right to do an independent business,” they said, “and we propose to do
it.” They began this effort by an attack on the weak spot in Mr.
Rockefeller’s armour. The twelve years just passed had taught them that
the realisation of Mr. Rockefeller’s great purpose had been made
possible by his remarkable manipulation of the railroads. It was the
rebate which had made the Standard Oil Trust, the rebate, amplified,
systematised, glorified into a power never equalled before or since by
any business of the country. The rebate had made the trust, and the
rebate, in spite of ten years of combination, Petroleum Associations,
Producers’ Unions, resolutions, suits in equity, suits in quo warranto,
appeals to Congress, legislative investigations—the rebate still was Mr.
Rockefeller’s most effective weapon. If they could wrest it from his
hand they could do business. They had learned something else in this
period—that the whole force of public opinion and the spirit of the law
were against the rebate, and that the railroads, knowing this, feared
exposure of discrimination, and could be made to settle rather than have
their practices made public. Therefore, said these individuals, we
propose to sue for rebates and collect charges until we make it so
harassing and dangerous for the railroads that they will shut down on
Mr. Rockefeller.
The most interesting and certainly the most influential of these private
cases was that of Scofield, Shurmer and Teagle, of Cleveland, one of the
firms which, in 1876, entered into a “joint adventure” with Mr.
Rockefeller for limiting the output and so holding up prices.[97] The
adventure had been most successful. The profits were enormous. Scofield,
Shurmer and Teagle had made thirty-four cents a barrel out of their
refinery the year before the “adventure.” With the same methods of
manufacture, and enjoying simply Mr. Rockefeller’s control of
transportation rates and the enhanced prices caused by limiting output,
they made $2.52 a barrel the first year after. This was the year of the
Standard’s first great coup in refined oil. The dividends on 88,000
barrels this year were $222,047, against $41,000 the year before. In
four years Scofield, Shurmer and Teagle paid Mr. Rockefeller $315,345 on
his investment of $10,000—and rebates.
After four years the Standard began to complain that their partners in
the adventure were refining too much oil—the first year the books showed
they had exceeded their 85,000–barrel limitation by nearly 3,000, the
second year by 2,000, the third by 15,000, the fourth by 5,000.
Dissatisfied, the Standard demanded that the firm pay them the entire
profit upon the excess refined; for, claimed Mr. Rockefeller, our
monopoly is so perfect that we would have sold the excess if you had not
broken the contract, consequently the profits belong to us. Scofield,
Shurmer and Teagle paid half the profit on the excess, but refused more,
and they persisted in exceeding their quota; then Mr. Rockefeller,
controlling by this time the crude supply in Cleveland through ownership
of the pipe-lines, shut down on their crude supply. If they would not
obey the contract of their own will they could not do business. The firm
seems not to have been frightened. “We are sorry that you refuse to
furnish us crude oil as agreed,” they wrote Mr. Rockefeller; “we do not
regard the limitation of 85,000 barrels as binding upon us, and as we
have a large number of orders for refined oil we must fill them, and if
you refuse to furnish us crude oil on the same favourable terms as
yourselves, we shall get it elsewhere as best we can and hold you
responsible for its difference in cost.”
[Illustration:
WILLIAM C. SCOFIELD
Senior member of the firm of Scofield, Schurmer and Teagle, of
Cleveland. Plaintiff in important suits against Lake Shore Railroad
for freight discriminations.
]
[Illustration:
DANIEL SCHURMER
Associate of Mr. Scofield and Mr. Teagle in the war on railroad
rebates which the firm waged for nearly twenty years.
]
[Illustration:
JOHN TEAGLE
Independent refiner of Cleveland, Ohio, prominent in struggle against
freight discriminations by the railroads.
]
[Illustration:
CHARLES B. MATTHEWS
Independent refiner of Buffalo. Plaintiff in “Buffalo case,” where
members of the Standard Oil Company were indicted for conspiracy.
]
Mr. Rockefeller’s reply was a prayer for an injunction against the
members of the firm, restraining them individually and collectively
“from distilling at their said works at Cleveland, Ohio, more than
85,000 barrels of crude petroleum of forty-two gallons each in every
year, and also from distilling any more than 42,500 barrels of crude
petroleum of forty-two gallons each, each and every six months, and also
from distilling any more crude petroleum until the expiration of six
months from and after July 20, 1880, and also from directly and
indirectly engaging in or being concerned in any business connected with
petroleum or any of its products except in connection with the plaintiff
under their said agreement, and that on the final hearing of this case
the said defendants may in like manner be restrained and enjoined from
doing any of said acts until the expiration of said agreement, and for
such other and further relief in the premises as equity can give.” In
this petition, really remarkable for its unconsciousness of what seems
obvious—that the agreement was preposterous and void because confessedly
in restraint of trade—the terms of the joint adventure are renewed in a
way to illustrate admirably the sort of tactics with refiners which, at
this time, was giving Mr. Rockefeller his extraordinary power over the
price of oil.[98]
Scofield, Shurmer and Teagle did not hesitate to take up the gauntlet,
and a remarkable defence they made. In their answer they declared the
so-called agreement had at all times been “utterly void and of no effect
as being by its terms in restraint of trade and against public policy.”
They declared that the Standard Oil Company had never kept the terms of
the agreement, that it had intentionally withheld the benefits of the
advantages it enjoyed in freight contracts, and that it now was pumping
crude oil from the Oil Regions to Cleveland at a cost of about twelve
cents a barrel and charging them (Scofield, Shurmer and Teagle) twenty
cents. They denied that the Standard had sustained any damage through
them, but claimed that their business had been carried on at a large
profit. “There is such a large margin between the price of crude oil and
refined,” declared the defendants, “that the manufacture and sale of
refined oil is attended with large profit; it is impossible to supply
the demand of the public for oil if the business and refineries of both
plaintiff and defendant are carried on and run to their full capacities,
and if the business of the defendants were stopped, as prayed for by the
plaintiff, it would result in a still higher price for refined oil and
the establishment of more perfect monopoly in the manufacture and sale
of the same by plaintiff.” To establish such a monopoly, the defendants
went on to declare, had been the sole object of the Standard Oil Company
in making this contract with them, and similar ones with other firms, to
establish a monopoly and so maintain unnaturally high prices,[99] and
certainly Scofield, Shurmer and Teagle knew whereof they swore, for they
had shared in the spoils of the winter of 1876 and 1877, and at this
very period, October, 1880, they were witnessing an attempt to repeat
the coup.
The charge of monopoly Scofield, Shurmer and Teagle sustained by a
remarkable array of affidavits—the most damaging set for the Standard
Oil Company which had ever been brought together. It contained the
affidavits of various individuals who had been in the refining business
in Cleveland at the time of the South Improvement Company and who had
sold out in the panic caused by it. It contained a review of the havoc
which that scheme and the manipulation of the railroads by the Standard
which followed it had caused in the refining trade in Pennsylvania, and
it gave the affidavits of Mrs. B—— and of her secretary and others
concerning the circumstances of her sale in 1878 (see Chapter VI). The
affidavits filed by John D. Rockefeller, Oliver H. Payne and Henry M.
Flagler in reply to the set presented by Scofield, Shurmer and Teagle
are curious reading. From the point of view of our present knowledge
they deny a number of things now known to be true.[100]
It was not necessary, however, for the defendants to have presented
their elaborate array of evidence to support the charge of intended
monopoly. The character of the agreement itself was sufficient to
prevent any judge from attempting to enforce it. The amazement was that
the Standard Oil Company ever had the hardihood to ask for its
enforcement. “That it should venture to ask the assistance of a court of
equity to enforce a contract to limit the production and raise the price
of an article of so universal use as kerosene oil,” said the Chicago
Tribune, “shows that the Standard Oil Company believed itself to have
reached a height of power and wealth that made it safe to defy public
opinion.” This case is not the only one belonging to the period which
goes to support the opinion of the Tribune.
Scofield, Shurmer and Teagle were now obliged to stand on their own
feet. They could refine all the oil they wished, but they must make
their own freight contracts, and they found rates when you worked with
Mr. Rockefeller were vastly different from rates when you competed with
him. The agent of the Lake Shore Railroad, by which most of their
shipments went, told them frankly that they could not have the rates of
the Standard unless they gave the same volume of business. The
discrimination against them was serious. For instance, in 1880, when the
Standard paid sixty-five cents a barrel from Cleveland to Chicago,
Scofield, Shurmer and Teagle paid eighty. From April 1 to July 1, 1881,
the Standard paid fifty-five cents and their rival eighty cents; from
July 1 to November 1, 1881, the rates were thirty-five and seventy cents
respectively, and so it went on for three years, when the firm,
despairing of any change, took the case into court. This case, fought
through all the courts of Ohio, and in 1886 taken to the Supreme Court
of the United States, is one of the clearest and cleanest in existence
for studying all the factors in the rebate problem—the argument and
pressure by which the big shipper secures and keeps his advantage, the
theory and defence of the railroad in granting the discrimination, the
theory on which the suffering small shipper protests, and finally the
law’s point of view. The first trial of the case was in the Court of
Common Pleas, and the refiners won. The railroad then appealed to the
District Court (the present Circuit Court), where it was argued. So
“important and difficult” did the judges of the District Court find the
questions involved to be, that on the plea of the railroad they sent
their findings of the facts in the case to the Supreme Court of the
state for decision—a privilege they had under the law in force at that
time.
These findings are elaborate, including some twenty-three
propositions.[101] They have been confused by certain writers with the
_opinion_ on them given later by the Supreme Court; for instance, in an
economic study recently published—“The Rise and Progress of the Standard
Oil Company,”—the twelfth and thirteenth and part of the fourteenth
proposition which the District Court sent up to the Supreme Court in its
“findings of facts” are quoted separately, and the inference from the
context is that the writer supposed he was citing part of the court’s
_opinion_. As the reader will see from what follows, the paragraphs in
question are important, for, taken as quoted, they seem to show that the
rebate the Standard received, and which Scofield, Shurmer and Teagle
wanted, was on account of facilities it gave which the other refiners
could not give:
“The court further find that prior to 1875 it was a question whether
the Standard Oil Company would remain in Cleveland or remove its
works to the oil-producing country, and such question depended
mainly upon rates of transportation from Cleveland to market; that
prior thereto said Standard Company did ship large quantities of its
products by water to Chicago and other lake points, and from thence
distributed the same by rail to inland markets; that it then
represented to defendant the probability of such removal; that water
transportation was very low during the season of navigation; that
unless some arrangement was made for rates at which it could ship
the year round as an inducement, it would ship by water and store
for winter distribution; that it owned its tank-cars and had tank
stations and switches, or would have, at Chicago, Toledo, Detroit
and Grand Rapids, on and into which the cars and oil in bulk could
be delivered and unloaded without expense and annoyance to
defendant; that it had switches at Cleveland leading to its works at
which to load cars, and would load and unload all cars; that the
quantity of oil to be shipped by the company was very large, and
amounted to ninety per cent. or more of all the oil manufactured or
shipped from Cleveland, and that if satisfactory rates could be
agreed upon it would ship over defendant’s road all its oil products
for territory and markets west and northwest of Cleveland, and agree
that the quantity for each year should be equal to the amount
shipped the preceding year; that upon the faith of these
representations the defendant did enter into the contract and
arrangement substantially as set forth in defendant’s answer; that
the rates were not fixed rates, but depended upon the general card
tariff rates as charged from time to time, but substantially to be
carried from time to time for about ten cents per barrel less than
tariff rates, and, in consideration of such reduced rates as to bulk
oil, the Standard Company agreed to furnish its own cars and tanks,
load them on switches at distributing points, and unload them into
distributing tanks, and was also to load and unload oil shipped in
barrels, and without expense to defendant, and with, by reason
thereof, less risk to defendant, which entered into the
consideration, and was also to ship all its freight to points west
and northwest of Cleveland, except small quantities to lake ports
not reached by rail, and to so manage the shipments, as to cars and
times, as would be most favourable to defendant; that defendant then
agreed to said terms; that said agreement so made in 1875 has
remained in force ever since.
“That, at a cost exceeding $100,000, said Standard Company had and
constructed the terminal facilities promised and herein found; that,
in fact, the risk of danger from fire to defendant, the expense of
handling, in loading and unloading, and in the use of the Standard
tank-cars is less (but how much the testimony does not show) than
upon oil shipped without the use of such or similar terminal
facilities; that said Standard Company commenced by shipping about
450,000 barrels a year over defendant’s road, which increased from
year to year until, in 1882, the year before filing the petition in
this action, the quantity so shipped on defendant’s road amounted to
742,000 barrels, equal to 2,000 barrels or one full train-load per
day.
“That said arrangement was not exclusive, but was at all times open
to others shipping a like quantity and furnishing like service and
facilities; that it was not made or continued with any intention on
the part of the defendant to injure the plaintiffs in any manner.”
Now, as a matter of fact, other propositions in this same set from which
the above are quoted, find that Scofield, Shurmer and Teagle offered the
railroad exactly the same facilities as the Standard, a switch, loading
racks, exemption from loss by fire or accident.[102] “The manner of
making shipments for plaintiffs and for the Standard Oil Company was
precisely the same, and the only thing to distinguish the business of
the one from the other was the aggregate yearly amounts of freight
shipped,” said Judge Atherton, of the Supreme Court, who gave the
decision on the findings of fact, and he held in common with his
predecessors that a rebate on account of volume of business only was “a
discrimination in favour of capital,” and contrary to a sound public
policy, violation of that equality of rights guaranteed to every
citizen, and a wrong to the disfavoured person. “We hold, ...” he said,
“that a discrimination in the rate of freights resting extensively on
such a basis ought not to be sustained. The principle is opposed to
sound public policy. It would build up and foster monopolies, add
largely to the accumulated power of capital and money, and drive out all
enterprise not backed by overshadowing wealth. With the doctrine, as
contended for by the defendants, recognised and enforced by the courts,
what will prevent the great grain interest of the Northwest, or the coal
and iron interests of Pennsylvania, or any of the great commercial
interests of the country bound together by the power and influence of
aggregated wealth and in league with the railroads of the land, driving
to the wall all private enterprises struggling for existence, and with
an iron hand thrusting back all but themselves?” Judge Atherton was
scathing enough in his opinion of the contract between the Lake Shore
and the Standard. Look at it, he said, and see just what is shown. In
consideration of the company giving to the railroad its entire freight
business in oil, they transport this freight about ten cents a barrel
cheaper than for any other customer. “The understanding was to keep the
price _down_ for the favoured customer, but _up_ for all others, and the
inevitable tendency and effect of this contract was to enable the
Standard Oil Company to establish and maintain an overshadowing
monopoly, to ruin all other operators and drive them out of business in
all the region supplied by the defendant’s road, its branches and
connecting lines.”
Judge Atherton was particularly hard on the portion of the contract[103]
which pledged the Standard to give the Lake Shore _all_ its freight in
return for the rebates, and for this reason: In 1883 a new road Westward
was opened from Cleveland, the New York, Cincinnati and St. Louis. It
might become an active competitor in transporting petroleum for
customers other than the Standard Oil Company. It might establish such a
tariff of rates that other operators in oil might successfully compete
with the Standard Oil Company. To prevent this, the Lake Shore road, on
the completion of the new road, entered into a tariff arrangement giving
to it a portion of the Westward shipments of the Standard Oil Company,
on condition of its uniting in carrying out the understanding in regard
to rebates to the Standard Oil Company. “How peculiar!” exclaimed Judge
Atherton. “The defendant, by a contract made in 1875, was entitled to
all the freights of the Standard Oil Company, and yet, say the District
Court, ‘for the purpose of securing the _greater part_ of said trade,’
they entered into a contract to divide with the new railroad, if the
latter would only help to keep the rates _down_ for the Standard and
_up_ for everybody else.” Such a contract so carried out was, in the
opinion of the court, “not only contrary to a sound public policy, but
to the lax demands of the commercial honesty and ordinary methods of
business.”
Another fact found by the District Court incensed Judge Atherton. This
was that the contract “was not made or continued with any intention on
the part of the defendant to injure the plaintiffs in any manner.” It
does not “make any difference in the case,” he declared. “The plaintiffs
were not doing business in 1875, when the contract was entered into,
and, of course, it was not made to injure them in particular. If a man
rides a dangerous horse into a crowd of people, or discharges loaded
firearms among them, he might, with the same propriety, select the man
he injures and say he had no intention of wounding him. And yet the law
holds him to have intended the probable consequences of his unlawful act
as fully as if purposely directed against the innocent victim, and
punishes him accordingly. And this contract, made to build up a monopoly
for the Standard Oil Company and to drive its competitors from the
field, is just as unlawful as if its provisions had been aimed directly
against the interests of the plaintiffs.”[104]
Having lost their case in the Supreme Court of the state, the Lake Shore
now appealed to the Supreme Court of the United States, and the record
was filed in November, 1886. It was never heard; the railroad evidently
concluded it was useless, and finally withdrew its petition, thereby
accepting the decision of the Supreme Court of Ohio restraining it from
further discrimination against Scofield, Shurmer and Teagle.
[Illustration:
BURST IN A PIPE LINE
]
This case, which was before the public constantly during the six or
seven years following the breaking up of the Producers’ Union, in which
the Oil Regions presented no united front to Mr. Rockefeller, served to
keep public attention on the ruinous effect of the rebate and to
strengthen the feeling that drastic legislation must be taken if Mr.
Rockefeller’s exploit was to be prevented in other industries.
One other case came out in this war of individuals on the rebate system
which heightened the popular indignation against the Standard. It was a
case showing that the Standard Oil Company had not yet abandoned that
unique feature of its railroad contracts by which a portion of the money
which other people paid for their freight was handed over to them! This
peculiar development of the rebate system seems to have belonged
exclusively to Mr. Rockefeller. Indeed, a careful search of all the
tremendous mass of materials which the various investigations of
railroads produced shows no other case—so far as the writer knows—of
this practice. It was the clause of the South Improvement contracts
which provoked the greatest outcry. It was the feature of Mr. Cassatt’s
revelations in 1877 which dumfounded the public and which no one would
believe until they saw the actual agreements Mr. Cassatt presented. The
Oil Regions as a whole did not hesitate to say that they believed this
practice was still in operation, but, naturally, proof was most
difficult to secure. The demonstration came in 1885, through one of the
most aggressive and violent independents which the war in oil has
produced, George Rice, of Marietta, Ohio. Mr. Rice, an oil producer, had
built a refinery at Marietta in 1873. He sold his oil in the state, the
West, and South. Six years later his business was practically stopped by
a sudden raise in rates on the Ohio roads—an advance of fully 100 per
cent. being made on freights from Marietta, where there were several
independent refineries, although no similar advance was made from
Wheeling and Cleveland, where the Standard refineries were located.
These discriminations were fully shown in an investigation by the Ohio
State Legislature in 1879. From that time on Mr. Rice was in constant
difficulty about rates. He seems to have taken rebates when he could get
them, but he could never get anything like what his big competitors got.
In 1883 Mr. Rice began to draw the crude supply for his refinery from
his own production in the Macksburg field of Southeastern Ohio, not far
from Marietta. The Standard had not at that time taken its pipe-lines
into the Macksburg field; the oil was gathered by a line owned by A. J.
Brundred, and carried to the Cincinnati and Marietta Railroad. Now, Mr.
Brundred had made a contract with this railroad by which his oil was to
be carried for fifteen cents a barrel, and all other shippers were to
pay thirty cents. Rice, who conveyed his oil to the railroad by his own
pipe-line, got a rate of twenty-five cents by using his own tank-car.
Later he succeeded in getting a rate of 17½ cents a barrel. Thus the
rebate system was established on this road from the opening of the
Macksburg field. In 1883 the Standard Oil Company took their line into
the field, and soon after Brundred retired from the pipe-line business
there. When he went out he tried to sell the Standard people his
contract with the railroad, but they refused it. They describe this
contract as the worst they ever saw, but they seem to have gone Mr.
Brundred one better, for they immediately contracted with the road for a
rate of ten cents on their own oil, instead of the fifteen cents he was
getting, and a rate of thirty-five on independent oil. And in addition
they asked that the extra twenty-five cents the independents paid _be
turned over to them_! If this was not done the Standard would be under
the painful necessity of taking away its shipments and building
pipe-lines to Marietta. The Cincinnati and Marietta Railroad at that
time was in the hands of a receiver, one Phineas Pease—described as a
“fussy old gentleman, proud of his position and fond of riding up and
down the road in his private car.” It is probably a good description.
Certainly it is evident from what follows that the receiver was much
“fussed up” ethically. Anxious to keep up the income of his road, Mr.
Pease finally consented to the arrangement the Standard demanded. But he
was worried lest his immoral arrangement be dragged into court, and
wrote to his counsel, Edward S. Rapallo, of New York City, asking if
there was any way of evading conviction in case of discovery.
“Upon my taking possession of this road,” the receiver wrote, “the
question came up as to whether I would agree to carry the Standard
Company’s oil to Marietta for ten cents per barrel, in lieu of their
laying a pipe-line and piping their oil. I, of course, assented to
this, as the matter had been fully talked over with the Western and
Lake Erie Railroad Company before my taking possession of the road,
and I wanted all the revenue that could be had in this trade.
“Mr. O’Day, manager of the Standard Oil Company, met the general
freight agent of the Western and Lake Erie Railroad and our Mr.
Terry, at Toledo, about February 12, and made an agreement (verbal)
to carry their oil at ten cents per barrel. But Mr. O’Day compelled
Mr. Terry to make a thirty-five cent rate on all other oil going to
Marietta, and that we should make the rebate of twenty-five cents
per barrel on all oil shipped by other parties, and that the rebate
should be paid over to them (the Standard Oil Company), thus giving
us ten cents per barrel for all oil shipped to Marietta, and the
rebate of twenty-five cents per barrel going to the Standard Oil
Company, making that company say twenty-five dollars per day clear
money on George Rice’s oil alone.
“In order to save the oil trade along our line, and especially to
save the Standard Oil trade, which would amount to seven times as
much as Mr. Rice’s, Mr. Terry verbally agreed to the arrangement,
which, upon his report to me, I reluctantly acquiesced in, feeling
that I could not afford to lose the shipment of 700 barrels of oil
per day from the Standard Oil Company. But when Mr. Terry issued
instructions that on and after February 23 the rate of oil would be
thirty-five cents per barrel to Marietta, George Rice, who has a
refinery in Marietta, very naturally called on me yesterday and
notified me that he would not submit to the advance, because the
business would not justify it, and that the move was made by the
Standard Oil Company to crush him out. (Too true.) Mr. Rice said: ‘I
am willing to continue the 17½ cent rate which I have been paying
from December to this date.’
“Now, the question naturally presents itself to my mind, if George
Rice should see fit to prosecute the case on the ground of unjust
discrimination, would the receiver be held, as the manager of this
property, for violation of the law? While I am determined to use all
honourable means to secure traffic for the company, I am not willing
to do an illegal act (if this can be called illegal), and lay this
company liable for damages. Mr. Terry is able to explain all minor
questions relative to this matter.”[105]
Mr. Rapallo, after consulting his partner and “representative
bondholders,” “fixed it” for the receiver in the following amazing
decision:
“You may, with propriety, allow the Standard Oil Company to charge
twenty-five cents per barrel for all oil transported through their
pipes to your road; and I understand from Mr. Terry that it is
practicable to so arrange the details that the company can, in
effect, collect this direct without its passing through your hands.
You may agree to carry all such oil of the Standard Oil Company, or
of others, delivered to your road through their pipes, at ten cents
per barrel. You may also charge all other shippers thirty-five cents
per barrel freight, _even though they deliver oil to your road
through their own pipes_; and this, I gather from your letter and
from Mr. Terry, would include Mr. Rice.”[106]
Now, how was this to be done “with propriety”? Simply enough. The
Standard Oil Company was to be charged ten cents per barrel, less an
amount equivalent to twenty-five cents per barrel upon all oil shipped
by Rice. “Provided your accounts, bills, vouchers, etc., are consistent
with the real arrangement actually made, you will incur no personal
responsibility by carrying out such an arrangement as I suggest.” Even
in case the receiver was discovered nothing would happen to _him_, so
decided the counsel. “It is possible that, by a proper application to
the court, some person may prevent you, in future, from permitting any
discrimination. Even if Mr. Rice should compel you, subsequently, to
refund to him the excess charge over the Standard Oil Company, the
result would not be a loss to your road, taking into consideration the
receipts from the Standard Oil Company.”
Fortified by his counsel, Receiver Pease put the arrangement into force,
and beginning with March 20, 1885, a joint agent of the Standard
pipe-line and of the Cincinnati and Marietta road collected thirty-five
cents per barrel on the oil of all independent shippers from Macksburg
to Marietta. Ten cents of this sum he turned over to the receiver and
twenty-five cents to the pipe-line. When Mr. Rice found that the rate
was certainly to be enforced he began to build a pipe of his own to the
Muskingum River, whence he was to ship by barge to Marietta. By April 26
he was able to discontinue his shipments over the Cincinnati and
Marietta road. This was not done until a rebate of twenty-five cents a
barrel had been paid to the Standard Oil Company on 1,360 barrels of his
oil—$340 in all.
Mr. Rice, outraged as he was by the discrimination, was looking for
evidence to bring suit against the receiver, but it was not until
October that he was ready to take the matter into court. On the 13th of
that month he applied to Judge Baxter of the United States Circuit Court
for an order that Phineas Pease, receiver of the Cleveland and Marietta
Railroad, report to the court touching his freight rates and other
matters complained of in the application. The order was granted on the
same day the application was made. It was specific. Mr. Pease was to
report his rates, drawbacks, methods of accounting for discrimination,
terms of contracts, and all other details connected with his shipment of
oil. No sooner was this order of the court to Receiver Pease known than
the general freight agent, Mr. Terry, hurried to Cleveland, Ohio, to
meet Mr. O’Day of the Standard Oil Company, with whom he had made the
contract. The upshot of that interview was that on October 29, twelve
days _after_ the judge had ordered the contracts produced, a check for
$340, signed by J. R. Campbell, Treasurer (a Standard pipe-line
official), was received from Oil City, headquarters of the Standard
pipe-line, by the agent who had been collecting and dividing the freight
money. This check for $340 was the amount the pipe-line had received on
Mr. Rice’s shipments between March 20 and April 25. The agent was
instructed to send the money to the receiver, and later, by order of the
court, the money was refunded to Mr. Rice. But the Standard was not out
of the scrape so easily.
Receiver Pease filed his report on November 2, but the judge found it
“evasive and unsatisfactory,” and further information was asked for.
Finally the judge succeeded in securing the correspondence between Mr.
Pease and Mr. Rapallo, quoted above, and enough other facts to show the
nature of the discrimination. He lost no time in pronouncing a judgment,
and he did not mince his words in doing it:
“But why should Rice be required to pay 250 per cent. more for the
carriage of his oil than was exacted from his competitor? The answer
is that thereby the receiver could increase his earnings. This
pretence is not true; but suppose it was, would that fact justify,
or even mitigate, the injustice done to Rice? May a receiver of a
court, in the management of a railroad, thus discriminate between
parties having equal claim upon him, because thereby he can
accumulate money for the litigants? It has been repeatedly adjudged
that he cannot legally do so. Railroads are constructed for the
common and equal benefit of all persons wishing to avail themselves
of the facilities which they afford. While the legal title thereof
is in the corporation of individuals owning them, and to that extent
private property, they are by the law and consent of the owners
dedicated to the public use. By its charter and the general
contemporaneous laws of the state which constitute the contract
between the public and the railroad company—the state, in
consideration of the undertaking of the corporators to build, equip,
keep in repair and operate said road for the public accommodation,
authorised it to demand reasonable compensation from everyone
availing himself of its facilities, for the service rendered. But
this franchise carried with it other and correlative obligations.
“Among these is the obligation to carry for every person offering
business under like circumstances, at the same rate. All unjust
discriminations are in violation of the sound public policy, and are
forbidden by law. We have had frequent occasions to enunciate and
enforce this doctrine in the past few years. If it were not so, the
managers of railways in collusion with others in command of large
capital could control the business of the country, at least to the
extent that the business was dependent on railroad transportation
for its success, and make and unmake the fortunes of men at will.
“The idea is justly abhorrent to all fair minds. No such dangerous
power can be tolerated. Except in the modes of using them, every
citizen has the same right to demand the service of railroads on
equal terms that they have to the use of a public highway or the
government mails. And hence when, in the vicissitudes of business, a
railroad corporation becomes insolvent and is seized by the court
and placed in the hands of a receiver to be by him operated pending
the litigation, and until the rights of the litigants can be
judicially ascertained and declared, the court is as much bound to
protect the public interests therein as it is to protect and enforce
the rights of the mortgagers and mortgagees. But after the receiver
has performed all obligations due the public and every member of
it—that is to say, after carrying passengers and freight offered,
for a reasonable compensation not exceeding the maximum authorised
by law, if such maximum rates shall have been prescribed, upon equal
terms to all, he may make for the litigants as much money as the
road thus managed is capable of earning.