CHAPTER III

HEALTH AN IMPORTANT FACTOR

JOY OF A HEALTHY BODY

Present-day business is one of the most strenuous games we know anything

about. Although it is true, as already mentioned, that good salesmanship

should call for only about a tenth as much physical as mental effort,

the combination of physical, mental and nervous application must

continually be on the alert in a man or woman who is actually playing

the selling game according to rules. Boxing, running, football, tennis,

baseball, are all forms of strenuous exercise, but they do not call for

the same endurance as the busy eight-hour day of retail selling. In

spite of this, how many shoe salesmen are there who actually make it a

part of the daily program to get and keep in condition for the business

game?

During the war period, while some of the most important problems of the

country and of the world were waiting to be solved, we would hear every

once in a while of some chief executive going off to play golf or to

spend three or four days on a hunting or fishing trip. These things were

not done because the men were more interested in golf, hunting and

fishing than they were in the problems of the day. They had actually

been ordered away from their desks. The eye was beginning to lose its

brightness, the complexion was fading a little, and the step, perhaps,

was showing signs of lagging. Alert, vigorous, healthy men were needed,

who could think quickly and clearly. Lloyd George, the British

statesman, made the statement that he was a union man in everything

except his working hours. Very often he has been known to work for

sixteen or twenty hours at a stretch. This was possible only because he

had taken the time and effort necessary to build and maintain a vigorous

and healthy body. There is an added joy in living that only a man in

condition can appreciate.

KEEPING “FIT” FOR BUSINESS

Ask any young lad to demonstrate how strong he is and he will

immediately draw his arm up tightly and exhibit the knot of muscle. To

him that is an indication of his physical condition. However, the

business man and woman must have a different standard, and that standard

is the basis on which all the parts and organs of the body work together

and perform their functions. What good is a finely adjusted twelve

cylinder motor if the gasolene flow is choked by a bit of dirt in the

supply pipe? The physical machinery is exactly the same. The body must

be healthy both inside and out, and to keep fit we must see that every

part of the machinery is given the chance to do its work.

The young lady is much annoyed to find a pimple on her chin, but to make

everything all right again she puts a little white powder on it and

hopes the trouble will soon clear away. Or if the color is gone from her

cheek she might take some from a box and put it where the natural color

should have been. These things, however, can do her no good. Her trouble

is from within and she is trying to remove the effect instead of getting

at the cause. Put it down now as one of the first principles of health

that if you have a headache or earache, a sore throat or a corn, that it

is your notice that something needs to be fixed. It isn’t a prepared

powder or some special kind of toothache drops you need—they simply aim

to remove the effect. Get at the cause. You probably need more exercise

or a change in diet in order to get at the cause of the headache. The

toothache drop will not improve the condition of the tooth—it needs to

be fixed. The corn is crying for more room—give it a chance.

All of these things are warning signals sent out by nature. Whenever you

receive a notice, act on it promptly, get at the _cause_ and remove it.

Only in this way can you keep steadily fit.

FOOD

In considering the matter of food it is natural to associate with it the

stomach. Too often we are likely to consider the stomach simply as a

convenience to receive whatever we may feel in the humor of eating. Its

main function, however, is to receive certain limited supplies of food,

properly prepared, and to take from them the necessary elements required

to sustain the body. We need certain foods, like eggs, meat, cheese,

beans, to build muscle; starchy foods, such as bread and potatoes;

sweets, such as those from fruits and certain vegetables, and also

smaller quantities of oils and minerals. It is a good plan to so arrange

the daily diet that a combination of starch, sugar, fats and

muscle-building foods may be had. Most of us, however, do not have the

time or experience necessary to analyze the food we eat to learn its

construction and relative food value. Many excellent text books have

been prepared on this subject with ready-made menus for the

inexperienced. The American Red Cross Text Book on Home Dietetics gives

not only proper food combinations but tells how to prepare the food. A

copy may be found in any public library.

Dr. C. F. Langworthy has prepared a tabulation of common foods in the

five important groups. For a well balanced diet, at least one article

from each group should be represented in the meals each day.

It is most vitally important that we see to it that whatever we do eat

is thoroughly _chewed_. If there should be a limit on the time we have

for eating we could make no mistake by eating half as much and chewing

it twice as well. Too much food, insufficiently chewed, can be nothing

but harmful. In fact, the popular tendency is to eat too much on Sundays

and holidays. This habit of forcing the stomach to work overtime on

state occasions is probably responsible for most cases of indigestion.

Eat to satisfy your hunger. Remember the old copy-book maxim: “We eat to

live; we do not live to eat.”

─────────────┬───────────────────────────┬─────────────┬─────────────

For Muscle │ For Heat and Energy │For Blood and│ For Fat

│ │ Bone │

(_Protein_) │ (_Starch_) │ (_Sugar_) │(_Mineral or │(_Fats_)

│ │ │ organic │

│ │ │ acids_) │

─────────────┼─────────────┼─────────────┼─────────────┼─────────────

Lean meat │Bread │Syrup │Spinach │Butter

Poultry │Crackers │Honey │Peas │Cream

Fish │Macaroni │Jellies │Lettuce │Top-milk

Oysters │Rice │Dried-fruits │Potatoes │Salt pork

Eggs │Cereals │Candy │Turnips │Bacon

Nuts │or some other│Sugar │Apples │Chocolate

│form of flour│ │ │

etc. │etc. │etc. │Oranges │etc.

│ │ │Berries │

│ │ │etc. │

─────────────┴─────────────┴─────────────┴─────────────┴─────────────

The stomach is a delicate instrument, it is the center of a great many

nerves, and it operates best only when these nerves are normal.

Excitement, worry, over-exertion and the like, all have a bad effect

upon the stomach. Under such conditions it would be better not to eat at

all, for the time being at least, rather than to force upon the stomach

a lot of food it is not in condition to digest. The suggestion,

therefore, is to choose pleasant surroundings, free yourself of any

nervous tension, and chew thoroughly.

Drink water. It acts as a drainage system to carry off waste matter of

the body, and the more you drink the better. However, don’t use it as a

means of washing down the food to save the trouble of chewing it.

FRESH AIR

People sometimes have the impression that colds, sore throat and

pneumonia are associated in some way with the fresh air of out-of-doors.

Following out the same thought they close themselves in from the outside

air, bundle up in heavy clothes, and hope to be spared through the

winter without an attack. The advice of a wise physician to his patient

who was continually catching cold during the cold weather, was to take

off a lot of wraps from around her neck and get out into the cold, fresh

air.

A draft, that we are in the habit of fearing so much, is simply a

circulation of fresh air. The reason it causes trouble is that it

exposes the body when the blood circulation is not active enough to

perform the extra duty required of it. Another physician is credited

with the advice, “The way to avoid having colds is to get in a draft—and

stay in it.”

Sometimes it is not possible to have a continuous circulation of fresh

air in the shoe store or department. The location may make it difficult,

or there may be an objection from some of the people present who would

be unduly exposed. Under the circumstances it would certainly be well to

make a special point of doing some extra open-air walking every day. A

walk of a mile or even a half mile before dinner at night will do a

person more good than all the pink pills that have ever been made. Open

the windows when you go to bed at night and let the air sweep through.

An extra covering will give all the protection needed. During some of

the really cold nights you may even need to wear a woolen cap. Any sort

of a covering will serve the purpose, only be sure to take advantage of

the pure, fresh air—it costs nothing but is worth much.

SLEEP

“To be a success a man needs just two suits—a suit of evening clothes

and a suit of pajamas.” The man who said this probably did not have to

provide for making a living. His main object was evidently to have a

good time, but you will notice that he recognized the value of sleep,

even for a man who need not work.

Eight hours of conscientious work on the part of the shoe salesman means

a steady wearing away of his energy, both mental and physical. He then

needs relaxation so as to check the strain; he needs a change of

surroundings—different thoughts to occupy his mind and different people

to meet. This should come in his hours of recreation; but after that he

needs his full measure of sleep. Most people should have regularly eight

hours of sleep in order that they may be fully refreshed for the duties

of the day to follow. Thomas A. Edison, the inventor, has been getting

along with four hours’ sleep and twenty hours of work for the past

twenty years at least. But he is the great exception that proves the

rule.

Don’t try to beat Father Time at his own game. In other words, don’t try

to crowd one day’s work and two days’ pleasure into twenty-four hours.

You cannot drain out two measures of strength and expect to have enough

left over to carry you through the following day.

Throw your cares and worries to the winds when you retire. Forget

business, forget pleasure, forget yourself, and just _sleep_. There will

be time enough to consider cares tomorrow when you are refreshed, and

they won’t seem half so troublesome then.

LEARN HOW TO PLAY

For the man who has lost the knack of playing, life becomes just

drudgery; he is then simply a work machine. A good, honest laugh is a

tonic that stimulates certain organs of the body that rarely get

exercise any other way. Business calls for a certain amount of serious

consideration, but that isn’t any reason why we should overlook its

pleasures and brightness.

There are all kinds of play. It makes little difference which we choose

so long as we get into the spirit of it, change the line of thought to

prevent getting “stale” and to develop an all-around human being. Some

men gather canceled postage stamps or coins as hobbies; some play golf,

others chess or billiards. Every person should have two or three

hobbies, the more the better, so long as we do not let them run away

with us. Those of us who have inside work, and that means every shoe

salesman, should choose those hobbies that will take us out of doors as

much as possible. Skating, walking, tennis, golf, baseball—they are all

good. Oftentimes we think ourselves athletes when we become boxing,

baseball or football fans, but just remember that the other fellow is

getting the real fun out of it. Our cue is to get into the action.

CARE OF THE BODY

Some form of regular exercise is what we need. Ten minutes of arm and

leg movements before an open window, both in the morning and at night,

will do more than anything else to build a healthy body and to keep away

the doctor for all time. The first few days of this may seem an awful

bore, but give it a good trial and you will soon find that you get a lot

of increased satisfaction out of it. Many excellent pamphlets on

gymnastics have been prepared by experts and can be consulted at the

public libraries.

Among the most commendable of these is one issued by the government

which contains the “setting-up” exercises used in our training camps. It

is called: Manual of Physical Training for use in the U. S. Army, and if

it is not to be found among Public Documents at your library it may be

bought for 50 cents from the Superintendent of Documents, Washington, D.

C.

It is generally agreed that we should bathe at least twice a week in

order to keep the body in best condition. In warm weather more frequent

baths are required. Perhaps best of all is a cold bath or shower every

morning, but it is not everyone that is able to do this. The warm baths

are essential, however.

Until within the past ten or fifteen years people as a rule did not

fully realize how vitally important it is to keep the teeth in good

condition. The old idea was to allow a tooth to remain until it became

necessary to have it removed. Today it goes without saying that the body

cannot be kept well unless the teeth are kept in condition. One of the

manufacturers of tooth brushes tells us that “a clean tooth never

decays.” More than half the bills of dentists could be saved if we gave

the necessary attention twice a day to our teeth. Doctors tell us that

care at night before going to bed is even more important, both for the

teeth and for the body in general, than the care we give the teeth in

the morning.

WORK AND PLAY FOR THE MIND

The great advantage that the human animal has over all forms of lower

animals is in the matter of mind development. Being blessed in this way

he is able, in a large measure, to “work out his own salvation,” as it

is sometimes expressed. He is not compelled to accept as final the

conditions in which he may find himself, but may govern his career

through the powers of reason, understanding and decision that have been

given him. Upon the extent to which he exercises and develops these

powers will naturally depend the measure of his progress.

There is no doubt whatever that the condition of our health is to a

great extent controlled by the mind. The claim is made also that _every_

condition of the body is governed by the mind; that every form of human

ailment may be prevented or cast off at the direction of the mind. A

great many people believe this and govern their way of living

accordingly; others accept the idea only to a limited extent.

For our purpose we are interested only in so far as to recognize that

there is a relationship between body and mind and that we are capable of

using and developing this. To illustrate the effect that thought has on

bodily condition, an actual instance is told of a man who touched his

hand to a pipe that he had understood to be extremely hot. At once he

had all the mental effect and sensation of the customary burn on his

hand, not learning until later that the pipe was actually icy cold.

The mind must have its work and play; all of one and not any of the

other is just as harmful for the mind as it is for the body. Most forms

of recreation or play that serve for the body serve also for the mind.

However, for a person who uses the brain steadily during business hours

it is best to choose a kind of recreation that will allow the brain to

rest. For example, under the circumstances, a game of chess, which calls

for close application, would not be so desirable a change as bowling,

basket ball or tennis.

The everlasting grouch is the man whose mind is running in a rut. He

hasn’t exercised it enough or given it sufficient variety of work to do.

We hear of musical comedies that are recommended especially for the

“tired business man,” and that means a man who has been thinking along

one line so long that he begins to grow stale. What the musical show

does is to give him a couple hours of absolute change, as a result of

which his mind goes through a series of gymnastics; it gets limbered-up

and the man becomes normal again. Everything is good in its proper

proportion, but too much work and not enough play, or too much play and

not enough work, make a lop-sided man.

NERVES

Since the war we have seen all too much of “nerve” cases. What we have

come to know as “shell shock” is illness of the nerves, caused,

generally, by an over-strain they have had. Mild cases of “nerves” we

all know. They are the people who cannot stand to hear someone tapping

on the counter with a pencil, or who must insist that little Jimmie stop

his whistling because it upsets their nerves. If these signs begin to

show themselves it is time that we should begin to get more exercise,

fresh air, and perhaps more sleep.

PERSONAL APPEARANCE

Everyone who has had occasion to come in contact with numbers of people

of different classes, as have all shoe salesmen, has been impressed with

the fact that men of affairs, those who are successful and those who are

most highly regarded, are invariably well groomed. They have hands that

are well-kept; not necessarily dainty, soft hands that look as though

they had never been used, but regular man’s hands capable of doing an

honest day’s work. The nails are clipped and they are clean, but if they

shine too much we might get the impression that he spends too much time

in the manicurist’s chair.

The successful man always has clean shoes, and of course, a clean

collar. He makes a special point, as part of his daily program, to watch

these things carefully. He knows that they are important because they

are noticed by everyone he meets, and he cannot afford to run the risk

of losing a point because of a false impression given by slovenly

appearance. We give more credit to a person of good personal appearance,

because we naturally associate the quality of their work with the kind

of care they give themselves.

A successful business man from the West recently attended a play in New

York in which one of the leading parts was that of a young, aggressive

business man not yet thirty years of age. The part was played well; the

man was well groomed but not overdressed. He looked every inch the

American man of affairs. The business man, who happened at the time to

be in New York to engage a sales manager for his company, later remarked

that the part played was the exact type of man needed in his business.

In other words, he had in his mind the picture of the man needed and,

relying on his past experience, he associated ability with the man’s own

respect for himself as shown by his appearance.

THE KNACK OF BEING WELL DRESSED

To be well dressed does not necessarily mean that a person must be

expensively dressed. Indeed, it is by no means rare to see expensive

clothes poorly chosen and poorly harmonized so as to give the effect of

cheapness. When we see a light checked suit matched with a flaring red

tie and a yellow shirt to back it up, although we might recognize the

clothes to be of good quality, we could not give the wearer credit for

being well dressed. Certainly we would not give him credit for being a

substantial business man. Business people are not expected to be fashion

models. A lot of frills and fancies are not part of a good business

woman’s outfit. They are likely to become soiled or damaged during the

day and will then give an impression of untidiness. The combinations of

black and white and other subdued colors in clothes are always good.

Furthermore these colors are serviceable and appropriate, in different

combinations, for both summer and winter.

The secret of being well dressed is to wear clothes that match or

harmonize so well that no one part of the attire is conspicuous. Often

we recognize a man to have been well dressed but cannot describe the

clothes he wore. The whole effect was pleasing, his shoes were polished,

his linen clean and his suit pressed, but the effect was one of

completeness rather than of attracting attention to individual articles

of clothes.

For most people the question of neatness in dress can be very well taken

care of by a liberal use of the whisk broom and shoe brush every

morning, a clean collar daily and a suit pressing once a week.

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