THE POWER OF THE PRESS.

Once upon a time there was a quiet respectable little

spell-of-hot-weather, with no idea of being a nuisance or doing

more than warm people up a bit, and make the summer really feel like

summer, and add attraction to seaside resorts. Directly it reached our

shores every one began to be happy; and they would have gone on being

so but for the sub-editors, who cannot leave well alone but must be

for ever finding adjectives for it and teasing it with attentions.

Just then they were particularly free to turn their attentions to the

kindly visitor, because there was no good murder at the moment, and no

divorce case, and no spicy society scandal, and therefore their pages

were in need of filling. And seeing the little spell-of-hot-weather

they gave way to their passion for labelling everything with crisp

terseness--or terse crispness (I forget which)--and called it a "heat

wave," and straightway began to give it half the paper, and with huge

headings such as, "THE HEAT-WAVE," "HEAT-WAVE STILL GROWING," "80 IN

THE SHADE," "HOW TO SUPPORT SUCH WEATHER," so that the nice little

spell-of-hot-weather was gradually goaded into the desire really to

justify this excitement.

"Very well," it said, "I never meant to be more than 80 in the shade

and a pleasant interlude in the usual disappointing English June; but

since they're determined I'm a nuisance I'll be one. I'll go up to

84."

And it did. It reached 84; and the wise people who like warmth

said, "How splendid! If only it would go on like this for ever! Not

hotter--just like this.".

But the sub-editors were not satisfied. They had got hold of a good

thing and they meant to run it for all it was worth. So "HOTTER THAN

EVER" they sprawled across their papers, there still being nothing of

real public interest to distract them, "HOTTER TOMORROW," "HEAT-WAVE

GROWING," "TERRIBLE HEAT."

And now the spell-of-hot-weather was stimulated to be really vicious.

"I call Heaven to witness," it said, "that my sole desire was to be

genial and beneficial. But what can one do when one is taunted and

provoked, abused and nick-named like this? Very well then, I'll go up

to 90!"

And it did. The sub-editors were delighted. "APPALLING HEAT," they

wrote, "TROPICAL ENGLAND," "GASPING LONDON," "HEAT-WAVE BREAKS ALL

RECORDS," "HOTTEST DAY FOR FIFTY YEARS," "NO SIGNS OF RELIEF."

And even the people who like warmth began to grumble a

little--hypnotised by the Press. But the spell-of-hot-weather had had

enough. "I'll go somewhere else, where I'm really welcome and they

don't have contents bills," it said, and it crossed the Channel to

Paris. It looked back to the English shores, deserted now by the happy

paddlers and bathers and baskers of the days before. "I'm sorry to

leave you," it said, "but don't blame me."

Yet the public did.

* * * * *

"The downpour of rain, which lasted for an hour, was preceded

by a remarkable shower of hailstones, some of which were

almost as large as marbles, and were as hard as ice."

_Yorkshire Herald._

And then came the rain, some drops of which were as wet as water.

* * * * *

"The tussle between Mr. Matheson and Mr. Anderson was carried

to the 18th green, where the latter stood one."--_Daily

Record._

"Mine's a gin and ginger," said Mr. MATHESON, as he holed the winning

put.

* * * * *

[Illustration: THE CREATION OF A MASTERPIECE OF MILLINERY.]

* * * * *

Punch, or the London Charivari, Vol. 147, July 15, 1914 · 第 37 / 40 题