As is well known, trees grow in diameter by the addition of new layers

of wood, one of which forms just under the bark each year during the

life of the tree. If growth is rapid, these layers, which are known as

_annual rings_, will be relatively thick; if slow, they will be thin.

In warm climates the growth of many trees is almost continuous, the

fiber relatively uniform, and the annual rings very slightly marked.

In cold climates growth is rapid in spring and summer, but almost

ceases in winter, and the annual rings are sharply marked. The wood

produced first in each year is frequently different from that produced

later in the year, so that a distinction is drawn between the early

springwood and the later summerwood. In such cases a cross section of

the tree trunk will show a number of concentric annual rings whose

number is equal to the age of the region of trunk cut. In certain kinds

of trees, for instance, species of pines and leaf-shedding oaks, after

the wood has attained a certain age, it darkens in color, so that when

a crosscut of a 100-year-old part of the trunk is taken, the darker

older central wood contrasts as _heartwood_ with the surrounding pale

_sapwood_.

All hardwoods contain a multitude of long continuous water-conducting

tubes termed _wood vessels_; in cross section they are often visible

to the naked eye as _pores_. In woods like oak and ash these pores are

easily visible in cross section as minute holes, and in longitudinal

section as fine grooves, which are often accentuated by furniture

makers through treatment with a dark filler. In woods like maple and

gum the pores are too small to be seen without a microscope.

Oak, chestnut, ash, and elm are conspicuous members of the ring-porous

group of hardwoods, so called because one or more rows of large pores

are formed at the beginning of each annual ring. Walnut and mahogany

are diffuse-porous because the pores, though plainly visible, are more

nearly uniform in size throughout the annual rings.

In addition to the annual rings and pores, traversing the wood at right

angles to the fibers are thin stringlike structures that run from the

outside of the wood radially inward toward the pith. In some woods

these rays are too minute to play a part in the visible figure of the

wood, while in others, notably the oak, they are conspicuous, and in

quarter-sawed boards produce the effect known as silver grain or flake.

These are the _medullary rays_. For more detailed information about

wood structure, consult any reliable encyclopedia.

These variations in structure, plus variations in coloring, constitute

the physical basis for the innumerable charming effects which expert

wood workers are able to create for the furniture lover. _Some of these

effects can be produced in solid wood; others in veneer only._ They

result from four general methods of cutting:

Plain sawing, or cutting more or less with the grain at right

angles to the rays.

Quarter-sawing, or cutting across the grain, parallel to the rays.

Transverse sawing, or cutting in a direction neither flat nor

quarter, but between them.

Rotary slicing, in which the knife or the veneer lathe follows the

lines of annual growth, but cuts across them irregularly to yield

a striking effect of wavy lines and parabolas.

The interest of furniture buyers lies in the beauty, durability,

romantic appeal and prestige value of the various woods, and not in the

technical processes by which their individuality and fine qualities

are brought out. However, a few facts concerning the various types of

figures are here set down for possible emergency use.

VENEER AND PLYWOOD

[Illustration: Flat Slicing

Quarter Slicing

Half-Round Slicing

Rotary Slicing

Figure 17.--Slicing illustrated.]

"The art of producing and using veneers dates back to the earliest days

of civilization," says the Encyclopedia Britannica.[13]

Although we do not know when and where the art of veneering was

invented, there is no doubt that it had reached a high development in

Egypt 3,500 years ago. It was practiced by the ancient Babylonians and

Assyrians, by the Greeks, and particularly by the Romans, who used it

not only in furniture-making but also in door frames and panels. There

is a record that Cicero, celebrated Roman orator, paid for a veneered

table of citrus wood a sum equivalent to $20,000 in gold.

When the ancient European civilization gave way to the Dark Ages,

the art of veneering was temporarily lost, only to be revived in the

form of inlays during the Renaissance. True veneering did not become

common in Europe until after the middle of the seventeenth century,

when a new type of saw was invented which would divide a plank into

thin sheets. As an early result of the discovery of the New World and

the sea route to India and the East, many rare and exotic woods were

carried to Spain, Holland, France, and England and used as veneers

and inlays in the seventeenth and eighteenth centuries--among them

mahogany, satinwood, amboyna, kingwood, rosewood, tulipwood, amaranth,

harewood, and vermillion. The art of veneering reached the point of

technical perfection during the reign of Louis XIV, and ever since

that time it has been practiced by most of the great cabinetmakers

in all countries; except of course, in the case of the carvers, of

whom Chippendale is the outstanding example. Most of the magnificent

furniture of France, that of the Hepplewhite, Sheraton, and Adam styles

in England, and the really distinguished furniture of the late Colonial

and Federal periods in America, made a free use of veneers.

The whole process of making veneers, from the selection of a tree in

some far corner of the globe to the finished plywood, is a long and

exacting one which demands the technical knowledge of scientists,

engineers, and chemists as well as the taste of the artist.

[Illustration:

Courtesy The Veneer Association

Figure 18.--Showing the construction of seven-ply plywood. The grain of

each layer is at right angles to that of the adjacent ply.]

Briefly, we can say that the logs must be transported, studied

carefully in order to determine just how to secure the most beautiful

effects from the wood, usually soaked or conditioned to soften the

fiber, and sliced or sawed into sheets of veneer, which are afterward

dried carefully. This is a work for specialists, and is usually done

at established veneer mills. At the furniture factory the sheets must

again be carefully studied, matched, clipped, taped, glued, and built

under a pressure of 200 to 300 pounds into the finished plyboards.

A single tree may yield 500 board feet of lumber or the same number of

surface feet 1 inch thick. Cut into thin face veneers this same tree

would yield 10,000 square feet or 20 times as much in terms of surface

area.[14]

ADVANTAGES OF PLYWOOD

Technically, plywood is the product resulting from three or more

layers of veneers joined with glue, and usually laid with the grain

of adjoining plies at right angles. Almost always an odd number of

plies are used to secure balanced construction. The outside plies are

called faces, or face and back. The center ply is called the core, and

intervening plies, laid at right angles to the others, are called cross

bands. Plywood is a device for combining lightness and great strength

with freedom from the tendency to warp and split.

Modern engineering, chemistry, and machinery have brought the

production of plywood to a point of perfection where it is as strong,

weight for weight, as steel. It is wood engineered for beauty,

strength, and economical application. Its peculiar excellence, as

contrasted with solid wood, results from equalizing the normal

internal stresses of the wood by running alternate layers in different

directions. In standard five-ply construction, widely used for good

furniture, the two outer and the middle ply, or core, have the grain

running in the same direction, while the second and fourth plies, or

cross bands, have the grain running at right angles to that of the

others. Plywood was produced by the Chinese thousands of years ago,

and is found in the furniture of the ancient Egyptians. Yet it has

taken modern ingenuity plus engineering and chemical skill to develop

a product capable of meeting the large scale but exacting requirements

of today--a product now used on land, in the air, and on the seas.

Plywood was not produced by machinery, and in commercial quantities,

until about 50 years ago, when plywood factories were started in

Russia. Ninety percent of all wood furniture manufactured today is of

veneer and plywood construction. It is used in the interest of economy,

strength, flatness, and beauty, not only in cabinet and furniture

making but also in residence and office building, coach-building and

various engineering industries, including aviation. Plywood offers

maximum strength in all directions combined with minimum weight.

BOTH SOLID AND VENEER AVAILABLE IN WOOD FURNITURE

Some persons adamantly insist that to be truly good quality, furniture

must be solid, built wholly of one wood. While many experts insist

that this view is untenable, those who insist upon it should, of

course, buy solid pieces. To do so will frequently involve denying

themselves the full beauty of the fine graining which normally can

be had only in veneer. The salesman and the industry should jointly

educate the customer that good veneer is not only with us to stay, but

is used in some of the best furniture made anywhere in the world and

that good American veneer has lasting qualities in addition to its

value in bringing to the average home graining and finish that can

never be obtained in furniture made from solid wood.

SELLING VENEERS WITHIN PRICE RANGES

[Illustration:

Courtesy American Walnut Manufacturers Association.

Figure 19.--Location of cuttings in tree body. Not every tree has a

stump that can be cut into beautiful stumpwood. Fine crotches are

much rarer and burls so precious that the choicest burl veneers, when

mounted and matched for use in furniture, are worth more than their own

weight in sterling silver. All other figure types are cut, by varying

methods, from the long trunk.]

The price range of veneer varies directly with the ready availability

of the species, its color and figure, and its working and finishing

qualities. Some veneers cost 20 times as much as others, and certain

of the rarest and most beautifully figured sheets are literally worth

their weight in silver. Well known commonly used species may be either

high priced or inexpensive, depending upon the desirability and current

demands for that figure.

To illustrate, American walnut may vary exceedingly in price. Taking

the cost of the finest burl as 100 percent, crotch walnut might cost

57 percent as much; stump wood and figured long wood, 30 percent; and

plain long wood approximately 5 percent. These percentages represent

only the finest of each of these particular figures.

Therefore, instead of calling a suite "walnut" as if that is all there

is to be said, it would be wise to point out that it is made of a

particularly desirable piece of walnut, both rare and costly because of

its fine figure and color. The same type of reasoning may be used in

speaking of mahogany, maple, oak, and other beautifully figured cabinet

woods.

IMPORTANCE OF CRAFTSMANSHIP

Furniture making is one of the oldest of human industries. For

thousands of years it remained a craft industry. The transition to a

machine industry began about 100 years ago. Since then, and especially

within recent years, the use of machinery has been developed to a point

of extraordinary efficiency. It is this fact alone which makes good

furniture so low in price today. Indeed, were it not for the machine,

most persons would have little furniture, and that of the crudest kind.

[Illustration: Figure 20.--Shows the names of the parts of a chair.]

And yet it would be inaccurate to think of furniture as an impersonal,

machine-made product; craftsmanship is still basically important in

furniture making, and will remain so always. From 50 to 60 different

and highly specialized machines are used in a modern factory making

desks, chairs, and tables, and these machines perform all purely

mechanical operations with amazing speed and more than human accuracy.

Yet at every stage, from the selection of the woods to the final

touches in the finishing room, the taste and accumulated skill of

expert craftsmen are imperative. In the making of upholstered and reed

furniture, machinery plays a subordinate part, and the skill of the

craftsman is and always will be the dominant factor.

QUALITY OFTEN CONCEALED

Furniture making employs many materials and many processes. In every

one of these materials and processes there are wide differences in

excellence between the worst and the best. All of these differences are

accurately known only to the manufacturer because they are concealed in

the finished product. Many of them are known to the expert salesman.

Few are known to the consumer who buys furniture too infrequently to

become informed on concealed values, and naturally is disposed to base

a judgment of value on the two obvious factors--eye appeal and price.

As a result sales volume, to say nothing of public appreciation of

furniture, is unnecessarily low.

MODERN FACTORIES BUILD CONCEALED VALUES INTO MANY PRODUCTS

It is obvious that all the operations of preparing wood, routing it

through the factory, synchronizing the many processes, and eliminating

waste can be performed most efficiently and economically in a modern

plant and under the control of scientific knowledge and engineering

skill. Factories so operated, therefore, may build into their product

concealed or special values which are passed to the consumer in the

form of lower price, quality for quality. These concealed values

actually may take several forms; they may be concerned with materials

and processes, or with construction and design. Although their service

value is readily understood, their actual presence in any particular

piece of furniture is not so easily determined by the inexperienced

salesperson or the infrequent purchaser.

USE OF WOOD FREE FROM DEFECTS

When wood reaches the factory from the sawmill in the form of dimension

lumber it contains some imperfections, among them rotted or discolored

heartwood, stained sapwood, season checks, splits, knots, worm and

grub holes, and decayed tissue. The more or less complete rejection

of all defective lumber naturally affects production costs, and the

use of perfect lumber in the unexposed parts of a piece of furniture

constitutes a concealed value.

USE OF WOOD WITH CORRECT MOISTURE CONTENT

In wet lumber, wood cells will contain moisture in amounts ranging

from 30 to 100 percent of the weight of the woody fiber itself. If a

considerable percentage of this moisture is permitted to remain in the

pieces which are used for building furniture, a disastrous shrinkage

will result. Kiln drying the wood to secure the ideal moisture content

and to free it from internal stresses requires time, expense, and great

skill. Construction cost can be reduced by slighting the process.

Accordingly, perfectly conditioned wood constitutes a highly important

concealed value in good furniture.

[Illustration:

Figure 21.--A shows a dowel. The spiral and longitudinal grooves permit

the escape of air, and prevent air pockets in the glue. B shows the

mortise and tenon, another method by which wood parts may be joined

together with a fair measure of security. In both dowel and mortise

and tenon construction the use of good glue is essential. The glue is

applied to the portion which is inserted in the socket.]

CHAIRS, TABLES, AND CASE GOODS HAVE CONCEALED VALUES

The points of concealed value in chair and table construction include,

among others:

1. Choice of wood.

2. Method of shaping legs.

3. Method of building solid seats and tops (joinery; character of

glue; and time spent in the clamps).

4. Character of joints (boring; mortise and tenon; kind, number,

and position of dowels).

5. Use of corner blocks, braces, and stretchers.

6. Character of veneers, inlay, carving, or other ornament.

7. Technical skill of the machine operators and assemblers.

8. Care in sanding to ensure fine finishing.

Important points concerning the legs, tops, and end panels of cases

are substantially the same as for chairs and tables. Standard five-ply

for the tops of cases and standard three-ply for the end panels is the

usual but not the universal practice. Other points include:

9. Construction of corner posts--solid wood to the floor, or with

the turned legs separately made and doweled to the bottom of the

posts, which cheapens but weakens construction.

[Illustration: Figure 21a.--C shows how a chair post is joined to

the chair rails. Central figure is the chair leg; beneath it is

a corner block; at either side are the rails with holes bored

in them, as well as in the leg, to hold the dowels. The holes

in the corner block are for screws. D shows how the joint looks

when assembled. The pieces fit snugly and are braced to prevent

pulling apart, the corner block augmenting the dowel joint.]

10. Method of framing--solid framework above, between and below the

drawers, with tongue and groove joints and three-ply veneer panel

dust bottoms, or some cheaper method; frames "dadoed" (rigidly

recessed) into the ends, and end panels dadoed into the legs,

or some cheaper construction; shelves dadoed into end panels

and also doweled into legs, and back doweled into legs, or some

cheaper method, as nails or screws.

11. Drawer construction, including type of plywood; type of

joint-dovetailed joints front and back, which is the best

construction; lock joint (cheaper, but not nailed); nailed joint,

still cheaper; butt joint (also requiring nails, the cheapest and

poorest joint); drawer bottom dadoed into sides and ends, and

supported by triangular rubbed-in blocks, or some cheaper method;

center slides; perfect or less than perfect fitting.

UPHOLSTERED FURNITURE

Here the construction is almost completely concealed. The customer sees

only the exposed portion of the frame and the covering and, except in

the case of advertised goods, knows no more about the construction and

concealed values of a piece than is told her by the salesperson.

Years ago much upholstered furniture was imported from a famous

factory in London. It was costly, but vastly comfortable and of great

durability. Yet when a piece was "taken down" it was found to contain

far fewer springs, tied with fewer knots, than was the case with

American goods of the same general price range. This indicates the

folly, in the case of upholstered furniture, of setting up measures

of excellence based upon exactly standardized practice. What applies

to plywood or dowel joints does not necessarily apply to spring

construction.

CONCEALED VALUES IN UPHOLSTERED FURNITURE

In general, the points of concealed value in upholstered furniture

include:

1. The frame, which in the best construction is of clear, tough,

dry hardwood, with properly glued and doweled joints, and

necessary reinforcing blocks.

2. The springing, including foundation for the springs; number and

character of springs; type of twine and number of knots per coil;

skill of operator and speed at which he is compelled to work;

presence or absence of spring edge.

3. Spring covering, including weight of burlap; method of attaching

it to the frame and to the springs.

4. Stuffing: Double or single method; use of excelsior, tow, fiber,

moss, cotton, or curled hair, alone or in combination.

5. Springing of back and arms.

6. Loose cushions; spring or down construction.

7. Skill and care of the workman; inspection standards for

materials and labor.

REED FURNITURE

In the book _Tropical Nature_, A. R. Wallace, after describing the

great trees of the tropical forest, says: "Next to the trees themselves

the most conspicuous feature of the tropical forests is the profusion

of woody creepers and climbers that everywhere meet the eye * * *.

They twist in great serpentine coils or lie entangled in masses on the

ground."

In such a forest grows Calamus, the rattan palm, whose slender stem

often attains the enormous length of 600 feet. From Calamus is obtained

the basic material employed in making reed furniture. It comes from

the tropical forests of the East Indies after it has been passed

through several primitive processes by native workers. In this country

it is prepared in the forms of cane, rattan, and reed for weaving;

maple frames are designed and built; the weaving is done by American

craftsmen.

Points of excellence include skillful preparation of the raw materials;

sturdy construction of the frames, including bracing; and skill in

weaving. Unhurried work means better construction but higher cost, and

is thus an element of value.

THE APPEAL OF FINISH

The appeal of finish is so potent as to require little demonstration.

Most customers are quite willing to accept wood finish, as they accept

dyestuffs or rayon, as one of the mysteries of chemical science. The

results speak for themselves. No one thinks the less of an old Cremona

violin because the secret of its varnish is known.

The story of modern chemistry is in fact more romantic than all the

tales of the Thousand and One Nights, yet people generally speaking

cannot be stirred by it. Tell them how the old craftsmen of Gothic

Europe, hundreds of years ago, stained oak planks a beautiful rich

brown by burying them for weeks or months under manure and you will

interest them deeply. Tell them how American craftsmen, a generation

ago, got the same results with the fumes of ammonia and a leaden vault

and you will barely hold their interest. Tell them how other craftsmen

today squirt a preparation of coal tar and water from one spray gun,

and a preparation of wood pulp or old rags from another to finish fine

furniture, and they will probably cancel the order.

In the late sixteenth century, Hepplewhite, Sheraton, and other

cabinetmakers employed a process of staining, or rather of softly

bleaching fine woods through the action of decomposing salts of

chromium, followed by French polishing with oils and waxes. True

varnish, a solution of resins in hot oils, was discovered in America

in the middle nineteenth century, and achieved an immense popularity.

Modern lacquer, which is totally unlike the Oriental lacquer, is a

twentieth century discovery which combines gun cotton (nitrocellulose)

with butyl alcohol, a byproduct in the manufacture of acetone.

WOOD FINISHING

The salesperson should learn that honest construction and careful

finishing of a piece of furniture often count for more than the kind

of wood used. Beautiful wood, however desirable it may be, is never the

chief source of value. No piece of furniture is really completed until

it has been given an appropriate and artistic finish.

What May Be Expected of a Finish.

There are at least three characteristics of a good wood finish.

1. _Appropriateness._--The finish should be adapted to the needs

which the piece is meant to serve. The polish of a piece of wood

should not hide the beauty of the wood but should enhance it.

Furniture should never make itself obtrusive. If furniture is

noticeable, its artistic quality is usually to be questioned.

2. _Serviceability._--The finish must protect the surface against

the most common difficulties encountered in furniture finishing,

such as bleeding, blistering, blooming, blushing, checking,

caking, grain raising, bubbling, pitting, livering, and sweating.

3. _Beauty._--Good finish should retain the characteristics of the

wood rather than destroy their identity. Usually the natural wood

needs to be softened and enriched to produce the most pleasing

effects in keeping with its different nature and traits.

Selling Home Furnishings: A Training Program · 第 7 / 23 段