To trace the non-support of these classes to the conditions outlined

exclusively will be to ignore other prime factors in the problem under

consideration and render hopeless the remedies which may be applied

toward an improvement of the case. However much in others or in

conditions beyond his control lies the secret of the Negro's

misfortune as a business or a professional venturer, the fact remains

that he is himself responsible for much of the shortcomings which

hamper his success and that in his hands resides the power to improve

upon the disadvantages cited. The success achieved by business

enterprises and professions conducted by men of the race in various

communities of the different sections, clearly demonstrates the

capacity of those who operate and establish their merit of the support

of their peoples beyond the question of a doubt. In Wilmington, Del.,

Boston and New Bedford, Mass., Albany and Brooklyn, N. Y., and other

places too numerous to mention, these enterprises and professions

derive support mainly from white patrons, which fact is sufficient to

dissipate every suspicion as to the demerit or inferiority of the

articles handled or the agents patronized. Why Negro dentists, lawyers

and doctors in the professions, merchants, farmers, butchers, smiths,

produce and real estate dealers in the business world can prosper and

succeed without the aid or patronage of their people, as is

demonstrated in numerous instances, is a potential query the answer to

which suggests a reply to the topical question under discussion.

On the list of sundry answers helpful to a successful investigation of

our inquiry the good offices of the race acknowledged leaders and

opinion moulders occupy a leading place. By constant precept and

continuous example these leaders have it in their power to overcome

the apathy of their followers or those within the range of their

ministrations or influence as is true of no other agents. Chief among

this class are the teachers and preachers of the race. In the contact

of the former with children in the schoolroom and with their parents

elsewhere the spirit of race-pride and race-patronage, if instilled

and stimulated, cannot fail to produce the most gratifying outcome in

the business endeavors of the race. Too much credit cannot be given

the religious guides of the race for the interest and support inspired

by them in this, as in all uplifting services toward their people, yet

to the continuation of this devotion and the removal of their zeal

must the eyes of the masses be directed until the royal harvest of a

more prolific race-loyalty be seen and gathered on every hand.

But on its face value, may not the inquiry be construed as an

impeachment of the loyalty or confidence of the race toward its

leaders? That the indictment is rather well-founded, "'tis true, 'tis

pity, and pity 'tis, 'tis true." However specious may be the reasons

assigned for this lack of support, the real and underlying cause is

the absence of integrity, intelligence and race-pride on the part of

the people themselves. The practice of constantly aiming to destroy

the credit of those professional and business creditors who refuse to

remain at the mercy of those who would serve only their own selfish

aims, is a notorious failing which, the sooner outgrown or uprooted,

the better.

In the attempt to solve the problem before us, the duty of business

and professional men of the race toward their customers, clients,

patients and the subjects with whom they severally deal, cannot be

overlooked in the hope of success in our investigations. The duty

which the former owe the latter can best be discharged by the

application of ethical rather than ethnological standards, and this

should be duly borne in mind, since it is the peculiar weakness of

both sides to expect lenience and indulgence where probity and common

sense require allowance for neither the one nor the other. If it be

exacted that promptness and integrity characterize the actions of one

let it be demanded that the same virtues be exercised by the other. If

the race in other words would be induced to more liberally patronize

its business and professional leaders, let the latter make it a point

to furnish the articles and render the service and exercise the

methods and manners which constitute the stock-in-trade of people who

furnish standards in the commercial and professional worlds.

It may be, however, that after exercising the prerogatives and

applying the principles defined, the results desired are not

forthcoming. In that case it is possible that tact and faith combined

with an enterprising genius may score the victory which surrenders

itself only to the most patient and determined search. If the people

are of mountainous proportions and are unyielding in their attitude of

stolidity or unconcernment in the affairs of their business leaders,

for the latter naught is left but to assume the role of Mohamet and go

to the people.

In various ways the suggestion can be followed, but in no more

feasible and effective way than by an appeal to their selfish and

individual interests. On the principle that a people's pocket can be

reached before their pride, it is suggested that those who would more

largely secure their trade and patronage, do so by holding out to them

the inducements common to co-operative business enterprises. The

business represented by huge department stores operated by such

merchant princes as John Wanamaker and Siegel & Cooper in their

returns to their employees, and the offering of bargain inducements to

their patrons in general, illustrate to a large degree what can be

done on a smaller scale by business men of the race, provided the

experiment be deemed worth the trial. The True Reformer's Organization

is a purely Negro enterprise, representing interests running up into

the millions, having as its mainspring of success the co-operative and

profit yielding principle indicated.

The foregoing illustrations, references and suggestions cannot fail,

at least in part, to answer the grave and momentous question on whose

right solution so much of the race's future welfare depends. SECOND

PAPER.

HOW CAN THE NEGROES BE INDUCED TO RALLY MORE TO NEGRO ENTERPRISES AND

TO THEIR PROFESSIONAL MEN?

BY PROF. J. W. GILBERT.

[Illustration: J. W. Gilbert, A. M.]

PROF. JOHN W. GILBERT, M. A.

Prof. John Wesley Gilbert, A. B., A. M., was born at

Hephzibah, Ga., July 6, 1864. Young Gilbert was left to the

care of his widowed mother and his uncle John, for whom he

had been named. He usually spent half the year on the farm

and the other half in the public schools of the city of

Augusta. After finishing the public grammar school course,

he spent twelve months, all told, in the Atlanta Baptist

College (then Seminary).

In January, 1884, Paine College opened in Augusta. He

attended this institution eighteen months and graduated from

it in June, 1886. In September of the same year he entered

the Junior Class of Brown University, Providence, R. I. He

graduated from this historic institution with honor in June,

1888. For excellence in Greek a scholarship in the American

College, Athens, Greece, was conferred upon him at the end

of his Senior year. In the spring of 1889, he married Miss

Osceola Pleasant of Augusta, Ga. He attended the American

College, Athens, Greece, during 1890-91. Under his

supervision the site of Ancient Eretria, now Nea Psara, on

the island of Enbola, was excavated and in collaboration

with Prof. John Pickard, the only extant map of this ancient

city was made by him. All the places of classic note in

Greece were visited and studied by him. His M. A. degree was

conferred upon him by Brown University upon the presentation

of his thesis, "The Demes of Attica." He also took one

semester of lectures in the University of Berlin, in 1891.

He is author of several archaeological productions and has

contributed articles on this subject to the _New York

Independent_ and other journals of like standing. He is at

present a member of the Philological Association of America,

and membership, which he accepts, in the Archaeological

Institute, has also been tendered him. Ever since the fall

of 1891, he has held the chair of Greek and German in Paine

College, Augusta, Ga. Besides, he is a preacher of the order

of Elder in the C. M. E. Church in America. As

representative of that church, he was a delegate to the

Ecumenical Conference, held in London, England, September,

1901. During the session he preached and lectured for a

number of the largest and most intelligent audiences in

England.

By proper education of the patrons, and merit on the part of Negro

business enterprises and professional men, is a summary answer to the

above question. It will be well for our present purposes to

investigate this answer in detail. The natural inference therefrom--an

inference whose justness is easily demonstrable--is that the education

of the Negro race, so far and in such manner as it has already

proceeded, is defective, when it comes to the question of training

Negroes to support their own business enterprises and professional

men. The very text books, not to mention the living teachers, in every

department of education, whether professional or otherwise, are

written by authors and for students other than Negroes. For every

public, and well nigh every private educational institution of the

land, the trustees of education have prescribed books which, besides

suppressing whatever praiseworthy associations the race has had with

the history and literature of our common country, never call the words

of a Negro wise; nor his deeds noble. It is neither a sufficient nor

true answer to the question, to say that Negroes have contributed

nothing of educational or civic value to the literature or history of

this country. Manifestly, then, our young people come out of school

without confidence in the ability of their race to do what members of

other races can do. This, I take it, is the reason why we find

educated Negroes, as a rule, bestowing their patronage upon business

enterprises and professional men of other races rather than upon their

own representatives in the same vocation. This lack of confidence and

race pride, characteristic of the educated as well as of the

uneducated Negro, is the most destructive heritage bequeathed by

slavery days to any once enslaved race in the history of the world.

Hence, as a race, we need a thorough revision of our system of

education which shall encourage the production of Negro authorship, on

the one hand, and the confidence-and-pride-inspiring study of the

worthfulness of the Negro's enviable record, on the other.

The schools are, however, only one of the agencies of education in the

broadest acceptation of that term. Equally potent with scholastic

training, if not more so, is the cultivation of social sentiment in

the community. Sentiment is higher than law, and the endeavor of all

honest legislation should be to make laws expressive of the mandates

of the highest and best sentiment. Any given community can almost

always be trusted to act upon the impulse of sentiment, whether this

comports with the law or not. Whether expressed or unexpressed, the

social sentiment among Negroes--and it is seemingly often innate--is

not favorable to the support of their own enterprises and professional

men. Were it otherwise, we should now have prosperous wholesale and

retail merchants, successful factories, large real estate agencies,

considerable banks, solid insurance companies, better institutions of

learning, well-paid lawyers, physicians, dentists, etc., and the

reaction on the whole race would have been to change our status in the

nation from that of mendicant denizens, as at present, to that of

influential well-to-do citizens. This mutual helping of each other is

expected of us, if we are to judge from the evidences given us from

time to time by our white fellow citizens. For example, the white

undertakers in Augusta, Georgia, have given up to the colored

undertakers all their Negro patronage. The best white physicians do

not seek Negro patients. Although greed for "the almighty dollar"

keeps most white business men seeking Negro patronage, they do not, as

a rule, try to prevent Negroes from patronizing Negroes except by

striving to make it to their pecuniary advantage to patronize white

men. In a word, it is natural, they allow, for birds of a feather to

flock together. And this is true of the Jew, the German, the Irishman,

of all except the Negro. As it is, the average Negro chooses rather to

be discourteously and carelessly treated by a white professional or

business man, often of inferior ability, than to be properly treated

by a man of superior ability of his own race. Hence, to induce Negro

patronage of Negro enterprises and professional men, there must be

cultivation of the social sentiment of the Negro community by all

possible means.

From every view-point the pulpit is the strongest factor in the

cultivation of social sentiment. Some few preachers occasionally

"_talk_ on this line," but unfortunately for the influence of their

admonitions, they themselves purchase their groceries and drugs,

employ their physician and undertaker from members of another race. "A

house divided against itself cannot stand," like many another passage

and teaching from the "Book of God and the god of books," might as

applicably be preached to a large number of Negro preachers as to

their congregations. It is no "unholy compromise" of the gospel of

saving grace to teach that the "Man of Galilee" came first unto his

"own," and that to "follow after him" and his apostles in their

doctrine of "first to the Jew," our religion should exemplify Christ

by our acting on the principle, "first to the Negro." I would have

this doctrine promulgated persistently, earnestly, constantly, from

every Negro pulpit as the only hope of the Negro race, as such, and,

therefore, of the perpetuity and progress of their churches. Nor

should the publishing of the doctrine find place only in the

congregations of the laity, but it should be proclaimed in the

clerical conferences, conventions, associations, synods, assemblies,

etc., for I recognize it as a case of "Physician, heal thyself."

This cultivation of sentiment in the purely religious bodies should be

supplemented by similar efforts in the "thousand-and-one" societies of

one sort and another among us. Let them incorporate it in their

constitutions as a requirement for membership. It would not be amiss

for our national race congresses and conventions to scatter broadcast

and thickly over the whole land literature to this effect. Let that

Negro individual or body be ostracized that does not subscribe to this

doctrine, or fails to live in accord therewith.

To summarize, this training in the school room, preaching in the

pulpit, proclaiming in social and civic organizations, promulgation

from the rostrum, and broadcast distribution of literature, all

tending toward the same end, it seems to me, would properly educate

the popular mind and be productive of that social sentiment without

which Negro enterprises and professional men are doomed either to

utter failure, or, at most, to the eking out of a miserable

death-in-life existence.

Now, as to those engaged in these enterprises and professions a few

words may be befittingly said. In order to inspire the confidence and

reasonably expect the patronage sought, there must be merit in the

claims of the seeker. The business enterprise must present no

appearance of hazard or mere adventure; for the mere matter of

sameness of race does not warrant one in taking risks as a partner or

patron in "wild-cat schemes." No man should expect or receive

patronage solely because he is black; for your patron, besides

generally being poor, is also black, and might as justly look for

favors of you upon that score as you of him. The business, let us say

of buying and selling, must show reason for its existence and

firmness in its project. Besides capital, a common sense application

of the economic laws of supply and demand, the principle of "low

prices, quick sales," the proper estimates of the actual and

prospective fluctuations of the market, these all must give evidences

of your _raison d'etre_, your firmness of business, and your claim

upon public patronage. It goes without saying that the quality of your

goods or services must be second to none at the same price. In the

professions Negro practitioners, if there is to be any difference in

point of ability between them and other professional men, must be

_exceedingly_ well prepared for their chosen fields. This is

imperative, because the presumption of the masses of Negroes, to say

nothing of others, is that, on the average, the Negro professional man

is not amply qualified for the pursuit of his profession. I would have

Negro professional men spend much time in the study of their

professions both before and after entrance thereupon. I should like to

know that the average Negro preacher, physician, lawyer, etc., is

better equipped for his work than the average professional man,

whether white or black, who is now receiving the patronage of Negroes.

Finally, the business or professional man must be of the people and

for the people, interested in their welfare of whatever sort, and

promotive of the same as far as he is able. He must not be "seeking

only what he may devour," but must give himself unreservedly to the

people for their uplift in every good cause. I do not mean that there

should be any "let-down" along moral lines, but I do mean to imply

that a great many failures are due to the exclusive separation of not

a few Negro professional men from the people unless when pecuniary

gain is the sole purpose.

These principles have made others successful. They are but natural

laws deducible from the philosophy of history. Therefore, if two and

two make four, why should not an application of these laws induce,

nay, compel Negroes to rally to the support of Negro enterprises and

their own professional men?

THIRD PAPER.

HOW CAN THE NEGROES BE INDUCED TO RALLY MORE TO NEGRO ENTERPRISES AND

TO THEIR PROFESSIONAL MEN?

BY J. R. PORTER, D. D. S.

[Illustration: Dr. J. R. Porter]

J. R. PORTER, D. D. S.

Dr. J. R. Porter was born and reared in Savannah, Ga., among

very pleasant home influences. He is the son of the late

Rev. James Porter, of that city, well remembered as educator

and musician, as one who loved his fellow man, and was eager

to serve his race in any capacity. The son has partaken of

these better qualities, and is earnestly following the

father's footsteps.

J. R. Porter received his primary education in the West

Broad Street Public School of his native city, and through

assiduous application while a pupil of the public school,

was enabled to enter Atlanta University on a two-year

scholarship won in competitive examination. He graduated in

1886 with the degree of A. B., and after a year entered the

Dental Department of Walden University, at that time Central

Tennessee College. He received the degree of D. D. S. in

1889, and the following year was Professor of Operative

Dentistry in his Alma Mater.

But this field was too narrow for his ambition. An active

practice was more to his liking, and he wanted to get in

touch with the people. With this in view he selected

Birmingham as his field of labor.

The Doctor soon built up an excellent practice, and became

indispensable both in public and religious affairs. He was

the founder of the Alabama Penny Savings Bank of Birmingham,

Ala., and the first Secretary of its Board of Directors.

Whatever is of public interest has always appealed to him,

and has had his hearty alliance.

But at that time Birmingham was a place of a few industries,

and their interdependence was so marked, that to tie up one

was to tie up all. In the strike of '92 and '93, the Magic

City slipped from under the influence of the magician's

wand, and was like any other broken and beaten town. The

strike had ruined it, and Dr. Porter, like others, sought a

better country. He chose Atlanta, Ga. He came here in the

spring of '93. By faithfully attending to business, he has

built up an excellent dental practice, and has become one of

our most popular leaders. He is genial, thoughtful and

reliable, and all classes feel very kindly toward him,

because of his deep interest in them and their affairs. He

is very much concerned in the young men and their future,

and is a prominent officer in the Y. M. C. A., established

by the colored men of Atlanta. He is conservative and just

on all public questions, and earnestly desires to give his

best to his people, because he has great faith in the

ultimate adjustment of the abnormal conditions that so

fetter them.

In discussing questions of race building it is but just that we

recognize the causes that have led up to the condition that may exist.

If we are to suggest methods by which we may correct our weak points,

we should first attempt to make plain what these are and then offer

our remedy.

We have enterprises innumerable, enterprises of all classes and kinds,

dignified and undignified, humble and pretentious, scattered all over

this broad land. But these do not take on the sturdy growth of

permanency and prosperity that usually attaches to the affairs of

others. On the contrary we are surprised if they exhibit undue

vitality and outgrow their long clothes.

Some of our businesses are lasting monuments to our commercial and

professional ability, and stand out proudly against a background of

restricted opportunities, while the unnumbered many fade into the

shadow of the horizon and are lost to sight.

The questions that come to us are: Why is it so, and how may it be

remedied? Are the causes for these economic conditions of commercial

origin or social? Are they extrinsic or intrinsic? Are they the

results of the unbusinesslike methods of our merchants, or the lack of

appreciation of our buyers?

We glory that we are a full-fledged race. It is a splendid thing to

glory over. But do we realize what we have missed in our sudden

growth? Imagine a man, who has had no babyhood, no childhood, no

youthhood; a man born into manhood, without the pleasures and

experiences of boyhood; who has never fallen into a pond, battled with

wasps, played truant, or done any of those innocent mischiefs that

develop the boy both in body and in mind, and fit him for the

strenuous duties of life. Imagine such a man and you have our race.

A nation in a day, is our record. We were born into cities,

governments, laws, comforts, pleasures and schools. Aladdin's lamp has

never accomplished anything so wonderful, and we rubbed our eyes and

were amazed because everything had been prepared for us. This very

munificence has hampered us. We have not had that development as

individuals and as a people that would best fit us to grapple with

each succeeding obstacle. Therefore we must patiently though painfully

start from the beginning and travel over the same road, that each race

has traveled, because individuals and races develop alike, and the

same conditions that attach to the growth of one race, attach to that

of all others.

A nation in a day is a splendid record. But a nation that came out of

the wilderness, constructed its own cities, builded its own roads,

made its own laws, established its own schools, devised its own

comforts and pleasures, and in the contest with nature and poverty,

wrestled until it won a new name, that nation with its scars, its

experiences, and its development has far more to be desired, and has

far more resources upon which to draw in its after contests than the

former.

We entered the lists with these natural handicaps, and other

conditions imposed upon us. We have made mistakes, and the wonder is

that we have not made more, and that we have shown such splendid

powers of adaptability. Shunted to the right and left, with our path

continually obstructed, and our ambition jeered at, we have kept

quietly and persistently on, until we can now show a very extensive

catalogue of enterprises, that have grown and grown, until they are

sufficiently important to call forth discussions of this character.

We have no definite figures of the exact amount invested in our

business ventures. Though it is small when compared with the vast

amounts invested by others, yet it is enormous when compared with our

actual resources. The Negro merchant and professional man, have ceased

to be novelties, and in many sections are making serious impressions

on the business of both city and country.

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