We must, in our advertisement of ideas, bear this in mind--the necessity

of offering to each that which he considers it worth his while to take. If

I were asked what is the most fundamentally interesting subject to all

classes, I should unhesitatingly reply "philosophy." Not, perhaps, the

philosophy of the schools, but the individual philosophy that every man

and woman has, and that is precisely alike in no two of us. I have heard a

tiny boy, looking up suddenly from his play, ask "Why do we live?" This

and its correlative "Why do we die?" Whence come we and whither do we go?

What is the universe and what are our relations to it--these questions in

some form have occurred to everyone who thinks at all. They are discussed

around the stove at the corner grocery, in the logging camp, on the ranch,

in clubs and at boarding-house tables. Sometimes they take a theological

turn--free will, the origin and purpose of evil, and so on. I do not

purpose to give here a catalogue of the things in which an ordinary man is

interested, and I have said this only to remind you that his interest may

be vivid even in connection with subjects usually considered abstruse.

This interest in ideas we may call the library's raw material; anything

that tends to create it, to broaden it, to extend it to new fields and to

direct it into paths that are worth while is making it possible for the

library to do better and wider work--is helping on its campaign of

publicity. This establishes a web of connecting fibers between the library

and all human activity. The man who is getting interested in his work,

debaters at a labor union, students at school and college, the worker for

civic reform, the poetic dreamer--all are creating a demand for ideas that

makes it easier for the library to advertise them. Those who object to

some of the outside work done by modern libraries should try to look at

the whole matter from this standpoint. The library is taking its place as

a public utility with other public utilities. Its relations with them are

becoming more evident; the ties between them are growing stronger. As in

all cases of such growth it is becoming increasingly difficult to identify

the boundaries between them, so fast and so thoroughly do the activities

of each reach over these lines and interpenetrate those of the others. And

unless there is actual wasteful duplication of work, we need not bother

about our respective spheres. These activities are all human; they are

mutually interesting and valuable. A library need be afraid of doing

nothing that makes for the spread of interest in ideas, so long as it is

not neglecting its own particular work of the collection, preservation and

distribution of ideas as stored in books, and is not duplicating others'

work wastefully.

When we observe those who are already interested in ideas, however, we

find that not all are interested in them as they are stored up in books.

Some of these cannot read; their number is small with us and growing

smaller; we may safely leave the schools to deal with them. Others can

read, but they do not easily apprehend ideas through print. Some of these

must read aloud so that they may get the sound of the words, before these

really mean anything to them. These persons need practice in reading. They

get it now largely through the newspapers, but their number is still

large. A person in this condition may be intellectually somewhat advanced.

He may be able to discuss single-tax with some acumen, for instance. It is

a mistake to suppose that because a person understands a subject or likes

a thing and is able to talk well about it, he will enjoy and appreciate a

book on that subject or thing. It may be as difficult for him to get at

the meat of it as if it were a half-understood foreign tongue. You who

know enough French to buy a pair of gloves or sufficient German to inquire

the way to the station, may tackle a novel in the original and realize at

once the hazy degree of such a person's apprehension. He may stick to it

and become an easy reader, but on the other hand your well-meant publicity

efforts may place in his hands a book that will simply discourage and

ultimately repel him, sending him to join the army of those to whom no

books appeal.

Next we find those who understand how to read and to read with ease, but

to whom books--at any rate certain classes of books--are not interesting.

Now interest in a subject may be so great that one will wade through the

driest literature about it, but such interest belongs to the few--not to

the many. I have come to the conclusion that more readers have had their

interest killed or lessened by books than have had it aroused or

stimulated. This is a proportion that it is our business as librarians to

reverse. More of this unfortunate and heart-breaking, interest-killing

work than I like to think of goes on in school. Not necessarily; for the

name of those is legion who have had their eyes opened to the beauties of

literature by good teachers. This makes it all the more maddening when we

think how many poor teachers, or good teachers with mistaken methods, or

indifferent teachers, have succeeded in associating with books in the

minds of their pupils simply burdensome tasks--the gloom and heaviness of

life rather than its joy and lightness. Such boys and girls will no more

touch a book after leaving school than you or I would touch a scorpion

after one had stung us.

Perhaps it is useless to try to change this; possibly it is none of our

business, though we have already seen that there are reasons to the

contrary. But we can better matters, and we are daily bettering them, by

our work with children. If a child has once learned to love books and to

associate them powerfully with something else than a burdensome task, then

the labors of the unskillful teachers will create no dislike of the book

but only of the teacher and his methods; while those of the good teacher

will be a thousand times more fruitful than otherwise.

So much for the ways in which interesting books are sometimes made

uninteresting. Now for the books that are uninteresting _per se_--and how

many there are! When a man has something to distribute commercially for

personal gain, the thing that he tries above all to do is to interest his

public--to make them want what he has to sell. His success or failure in

doing this, means the success or failure of his whole enterprise. He does

not decide what kind of an entertainment his clients ought to attend and

then try to make them go to it, or what kind of neckties they ought to

wear and then try to make them wear them. Of ten promoters, if nine

proceeded on this principle and one on the plan of offering something

attractive and interesting, who would succeed? It is one of the marvels of

all time that this never seems to have occurred to writers of books. We

are almost forced to conclude that they do not care whether their volumes

are read or not. In only one class of books, as a rule, do the writers

endeavor to interest the reader first and foremost; you all know that I

refer to fiction. What is the result? The writers of fiction are the ones

read by the public. More fiction is read, as you very well know, than all

the other classes of literature put together. The library that is able to

show a fiction percentage of 60, points to it with pride, while there are

plenty with percentages between 70 and 80. Now this is all to the credit

of the fiction writers. I refuse to believe that their readers are any

more fundamentally interested in the subjects of which they treat than in

others. They simply follow the line of least resistance. They want

something interesting to read and they know from experience where to go

for it. Of course this brings on abuses. Writers use illegitimate methods

to arouse interest--appeals perhaps, to unworthy instincts. We need not

discuss that here, but simply focus our attention on the fact that writers

of fiction always try to be interesting because they must; while writers

of history, travel, biography and philosophy do not usually try, because

they think it unnecessary. This is simply a survival. It used to be true

that readers of these subjects read them because of their great antecedent

interest in them--an interest so great that interesting methods of

presentation became unnecessary. No one cared about the masses, still less

about what they might or might not read. Things are changed now; we are

trying to advertise stored ideas to persons unfamiliar with them and we

are suddenly awakening to the fact that our stock is not all that it

should be. We need history, science and travel fascinatingly presented--at

least as interestingly as the fiction-writer presents his subjects. This

is by no means impossible, because it has been done, in a few instances.

We are by no means in the position of the Irishman who didn't know whether

or not he could play the piano, because he had never tried. Some of our

authors have tried--and succeeded. No one after William James can say that

philosophy cannot be made interesting to the ordinary reader. Tyndall

showed us long ago that physics could interest the unlearned, and there

are similarly interesting writers on history and travel--more perhaps in

these two classes than any other. But it remains true that the vast

majority of non-fiction books do not attract, and were not written with

the aim of attracting, the ordinary reader such as the libraries are now

trying to reach. The result is that the fiction writers are usurping the

functions of these uninteresting scribes and are putting history, science,

economics, biology, medicine--all sorts of subjects, into fictional

form--a sufficient answer to any who may think that the subjects

themselves, as distinguished from the manner in which they are presented,

are calculated to repel the ordinary reader. Fiction is thus becoming, if

it has not already become, the sole form of literary expression, so far as

the ordinary reader is concerned. This is interesting; it justifies the

large stock of fiction in public libraries and the large circulation of

that stock. It does not follow that it is commendable or desirable. For

one thing it places truth and falsehood precisely on the same plane. The

science or the economics in a good novel may be bad and that in a poor

novel may be good. Then again, it dilutes the interesting matter with

triviality. It is right that those who want to know how and when and under

what circumstances Edwin and Angelina concluded to get married should have

an opportunity of doing so, but it is obviously unfair that the man who

likes the political discussions put into the mouth of Edwin's uncle, or

the clever descriptions of country-life incident to the courtship, should

be burdened with information of this sort, in which he has little

interest.

To those who are interested in the increase of non-fiction percentages I

would therefore say: devise some means of working upon the authors. These

gentry are yet ignorant of the existence of a special library public. Some

day they will wake up, and then fiction will be relieved from the burden

that oppresses it at present--of carrying most of the interesting

philosophy, religion, history and social science, in addition to doing its

own proper work.

Meanwhile the librarian, who is interested in advertising ideas, must do

what he can with his material. There is still a saving remnant of

interesting non-fiction, and there is a goodly body of readers whose

antecedent interest in certain subjects is great enough to attract them to

almost any book on those subjects. I have purposely avoided the discussion

here of the details of library publicity, which has been well done

elsewhere; but I cannot refrain from expressing my opinion that the

ordinary work of the library and its stock of books if properly displayed,

are more effective than any other means that can be used for the purpose.

From a series of articles entitled "How to Start Libraries in Small Towns"

by A.M. Pendleton, I quote the following, which appears in The Library

Journal for May 13, 1877:

"Plant it [the library] among the people, where its presence will be seen

and felt,... Other things being equal, it is better to have it upon the

first floor, so that passers-by will see its goodly array of books and be

tempted to inspect them."

Excellent advice; we might take it if we had not built our libraries as

far away from the street as possible and lifted them up on as high a

pedestal as our money would buy. Who, passing by a modern library

building, branch or central, can by any possibility see through the

windows enough of the interior to tell whether it is a library rather than

a postoffice, a bank, or an office?

Before moving into its new home the St. Louis Public Library occupied

temporarily a business building having a row of six large plate-glass

windows on one side, directly on the sidewalk, enabling passers-by to see

clearly all that went on in the adult lending-delivery room. The effect on

the circulation was noteworthy. During the last months of our occupancy we

went further and utilized each of the windows for a book display. This was

in charge of a special committee of the staff, and its results were beyond

expectation. In one window we had a shelfful of current books, open to

attractive pictures, with a sign reminding wayfarers that they might be

taken out by cardholders and that cards were free. In another we had

standard works, without pictures, but open at attractive pages. In another

we had children's books; in another, open reference or art books in a

dust-proof case--and so on. Each of these windows was seldom without its

contingent of gazers, and the direct effect on library circulation was

noticed by all. At the end of the year we moved into our great

million-and-a-half-dollar building; and beautiful as it is--satisfactory

as are its arrangements--we have had--alas--to give up our show windows.

We can, it is true, have show cases in the great entrance hall, but we

want to attract outsiders, not insiders. Some of our enthusiastic staff

want to build permanent show cases on the sidewalk. What we may possibly

do is to rent real show windows opposite. What we do not desire, is to

abandon our publicity plan altogether. But when, oh when, shall we have

libraries (branches at any rate, if our main buildings must be monumental)

that will throw themselves open to the public eye, luring in the wayfarer

to the joys of reading, as the commercial window does to the delights of

gumdrops or neckties?

One of the greatest steps ever taken toward the advertisement of ideas was

the adoption, on a large scale, of the open shelf. This throws the books

of a library, or many of them, open to public inspection and handling; it

encourages "browsing"--the somewhat aimless rambling about and dipping

here and there into a volume.

If we are to present ideas to our would-be readers in great variety,

hoping that among them there may be toothsome bait, surely there could be

no better way than this. The only trouble is that it appeals only to those

who are already sufficiently interested in stored ideas to enter the

library.

We must remember, however, that by our method of sending out books for

home use we are making a great open-shelf of the whole city. While the

number of volumes in any one place may be small, the books are constantly

changing so that the non-reader has a good chance of seeing in his

friend's house something that may attract him. That this may affect the

use of the library it is essential that he who sees a library book on the

table or in the hands of a fellow passenger on a car must be able to

recognize its source at once, so that, if attracted, he may be led thither

by the suggestion. Nothing is better for this purpose than the library

seal, placed on the book where all may see it; and that all may recognize

it, it should also be used wherever possible, in connection with the

library--on letter heads, posters, lists, pockets and cards, so that the

public association between its display and the work of the library shall

become strong.

This making the whole outstanding supply of circulating books an agency in

our publicity scheme for ideas is evidently more effective as the books

better fit and satisfy their users; for in that case we have an unpaid

agent with each book. The adaptation of book to user helps our

advertisement of ideas, and that in turn aids us in adapting book to user.

When a dynamo starts, the newly arisen current makes the field stronger

and that in turn increases the current. Only here we must have just a

little residual magnetism in the field magnet to start the whole process.

In the library's work the residual magnetism is represented by the latent

interest in ideas that is present in every community. And I can do no

better, in closing, than to emphasize the fact that everything that

advertises ideas, even if totally unconnected with their recorded form in

books, helps the library and pushes forward its work.

Itself a product of the great extension of intellectual activity to

classes in which it was formerly bounded by narrow limits, the library is

bound to widen those limits wherever they can be stretched, and every

movement of them reacts to help it. Surely advertisement on its part is an

evangel--a bearing of good intellectual tidings into the darkness. We are

spiritualistic mediums in the best sense--the bearers of authentic

messages from all the good and great of past or present time; only with

us, no turning on of the light, no publicity however glaring, will break

the spell or do otherwise than aid, for whether we succeed or fail,

whether we live or die, those messages, recorded as they are in books,

will stand while humanity remains.

THE PUBLIC LIBRARY, THE PUBLIC SCHOOL, AND THE SOCIAL CENTER MOVEMENT[7]

[7] Read before the National Education Association.

The center of a geometrical figure is important, not for its size and

content, but for its position--not for what it is in itself, but for its

relations to the other elements of the figure. And words used with derived

meanings are used best when their original significations are kept in

mind. The business center of a city does not contain all of that city's

commercial activity; when we speak of the church as a religious center, we

do not mean that there is to be no religious activity in the home or in

other walks of life; as for the center of population of a large and

populous country, it may be out in the prairie where neither man nor his

dwellings are to be seen. All these centers are what they are because of

certain relationships. It is so with a social center. But social

relationships cover a wide field. The relationships of business, of

religion, even of mere co-existence, are all social. May we have a center

for so wide a range of activities? Even the narrower relations of business

or of religion tend to form subsidiary groups and to multiply subsidiary

centers. In a large city we may have not only a general business center

but centers of the real estate business, of the hardware or textile

trades, and so on. Our religious affiliations condense into denominational

centers.

In the district of a large city where newly arrived foreign immigrants

gather, you will be shown the group of blocks where the Poles or the

Hungarians have segregated themselves from the rest, and even within

these, the houses where dwell families from a particular province or even

from one definite city or village. Man is social but he is socially

clannish, and the broadest is not so much he who refuses to recognize

these clan or caste relationships as he who enters into the largest number

of them--he who keeps in touch with his childhood home, has a wide

acquaintance among those of his own religious faith and of his chosen

business or profession, keeps up his old college friendships, is

interested in collecting coins or paintings and knows all the other

collectors, is active in civic and charitable societies, takes an interest

in education and educators, and so on. The social democracy that should

succeed in abolishing all these groups or leveling them--that should

recognize no relationships but the broader ones that underly all human

effort and feeling--the touches of nature that make the whole world

kin--would be barren indeed.

We cannot spare these fundamentals; we could not get rid of them if we

would; but civilization advances by building upon them, and to do away

with these additions would be like destroying a city to get at its

foundation, in the vain hope of securing some wide-reaching result in

economics or aesthetics. Occupying a foremost place among these groupings

is the large division embracing our educational activities. And these are

social not only in the broad sense, but also in the narrower. The

intercourse of student with student in the school and even of reader with

reader in the library, especially in such departments as the children's

room, is so obviously that of society that we need dwell on it no further.

This intercourse, while a necessary incident of education in the mass, is

only an incident. It is sufficiently obtrusive, however, to make it

evident that any use of school or library building for social purposes is

fit and proper. There is absolutely nothing new nor strange about such

use. In places that cannot afford separate buildings for these purposes,

the same edifice has often served for church, schoolhouse, public library,

and as assembly room for political meetings, amateur theatricals, and

juvenile debating societies. The propriety of all this has never been

questioned and it is difficult to see why it should not be as proper in a

town of 500,000 inhabitants as in one of 500. The incidence of the cost is

a matter of detail. Why should such purely social use of these educational

buildings--always common in small towns--have been allowed to fall into

abeyance in the larger ones? It is hard to say; but with the recent great

improvements in construction, the building of schools and libraries that

are models of beauty, comfort, and convenience, there has arisen a not

unnatural feeling in the public that all this public property should be

put to fuller use. Why should children be forced to dance on the street or

in some place of sordid association when comfortable and convenient halls

in library or school are closed and unoccupied? Why should the local

debating club, the mothers' meeting--nay, why should the political ward

meeting be barred out? Side by side with this trend of public opinion

there has been an awakening realization on the part of many connected with

these institutions that they themselves might benefit by such extended

use.

Probably this realization has come earlier and more fully to the library,

because its educational function is directed so much more upon adults. The

library is coming to be our great continuation school--an institution of

learning with an infinity of purely optional courses. It may open its

doors to any form of adult social activity.

There are forms of activity proper to a social center that require special

apparatus or equipment. These may be furnished in a building erected for

the purpose, as are the Chicago fieldhouses. Here we have swimming-pools,

gymnasiums for men and for women, and all the rest of it. A branch library

is included and some would house the school also under the same roof. We

may have to wait long for the general adoption of such a composite social

center. Our immediate problem is to supply an immediate need by using

means directly at our disposal. And it is remarkable how many kinds of

neighborhood activity may take place in a room unprovided with any special

equipment. A brief glance over our own records for only a few months past

enables me to classify them roughly as athletic or outdoor, purely social,

educational, debating, political, labor, musical, religious, charitable or

civic, and expository, besides many that defy or elude classification.

The athletic or outdoor organizations include the various turning or

gymnastic clubs and the Boy and Girl Scouts; the social organizations

embrace dancing-classes, "welfare" associations, alumni and graduate clubs

of schools and colleges, and dramatic clubs; the educational, which are

very numerous, reading circles, literary clubs galore, free classes in

chemistry, French, psychology, philosophy, etc., and all such

organizations as the Jewish Culture Club, the Young People's Ethical

Society, the Longan Parliamentary Class, and the Industrial and Business

Women's Educational leagues. Religious bodies are parish meetings,

committees of mission boards, and such organizations as the Theosophical

Society; charitable or civic activities include the National Conference of

Day Nurseries, the Central Council of Civic Agencies, the W.C.T.U.,

playground rehearsals for the Child Welfare Exhibit, and the Business

Men's Association; and the Advertising Men's League; musical organizations

embrace St. Paul's Musical Assembly, the Tuesday Choral Club, etc. Among

exhibitions are local affairs such as wild flower shows, an exhibit of

bird-houses, collections from the Educational Museum, the Civil League's

Municipal Exhibit, selected screens from the Child Welfare Exhibit, and

the prize-winners from the St. Louis Art Exhibit held in the art room of

our central library. Then we have the Queen Hedwig Branch, the Clay School

Picnic Association, the Aero Club, the Lithuanian Club, the Philotechne

Club, the Fathers' Club, and the United Spanish War Veterans.

I trust you will not call upon me to explain the objects of some of these,

as such a demand might cause me embarrassment--not because their aims are

unworthy, but because these are skilfully obscured by their names. If

anyone believes that there is a limit to the capacity of the human race

for forming groups and subgroups on a moment's notice, for any reason or

for no reason at all, I would refer him to our assembly room and clubroom

records; and he would find, I think, that these are typical of every large

library offering the use of such rooms somewhat freely.

It will be noted that the library takes no part in organizing or operating

any of these activities; it does not have to do so.

A Librarian's Open Shelf: Essays on Various Subjects · 第 9 / 23 段