SUCCESSFUL MARKETING

4. The truly economical housewife will find it necessary each day to

determine three things: (1) what is left from yesterday's meals and what

use can be made of it; (2) what is in supply that can be used for that

day; and (3) what must be added to these things to provide satisfactory

meals for the family. Having determined these points, she should make a

list of the articles that she must purchase when she does her marketing.

A pad fastened to the kitchen wall and a pencil on a string attached to

the pad are convenient for this purpose. At the same time, they serve as

a reminder that when all of any article, such as coffee, sugar, baking

powder, etc., has been used, a note should be made of this fact. To her

list of supplies that have become exhausted since her preceding

marketing day should be added the fresh fruits, vegetables, and other

perishable foods needed for the next day or preferably for the next two

days if they can be kept.

5. It is only with proper preparation that the housewife may expect her

marketing trips to be successful. If she starts to market with merely

two or three items in mind and then tries to think of what she needs as

she orders, not only does she waste the grocer's time, but her marketing

trip will be a failure. After she arrives home, she will find that there

are other things she should have purchased, and the grocer will be

forced to make an extra delivery to bring them to her. This is more than

she has a right to expect, for the grocer should not be obliged to pay

for her lack of planning.

6. To purchase economically, it is advisable, when possible, to buy at a

cash grocery and to pay cash for what is bought. When this is done, one

is not helping to pay the grocer for accounts he is unable to collect.

It is a fortunate grocer who is able to collect 80 per cent. of his

bills from his patrons when he conducts his business on the credit plan.

However, if it is desired to deal with a credit grocer, all bills

should be paid at least once a month. No customer has a right to expect

the grocer to wait longer than 30 days for his money.

In many of the cities and large towns, some credit grocers have adopted

what is called the "cash-and-carry plan." All customers, whether they

buy for cash or on credit, must pay the same price for groceries, but

those who wish their goods delivered must pay additional for delivery

and those who buy on credit must pay a certain percentage additional on

each purchase for bookkeeping. It will readily be seen that such a plan

gives the cash customers, especially if they carry their purchases, a

decided advantage over credit customers. Also, the grocer is better able

to sell his wares at a lower price than the credit grocer who makes free

deliveries and no charge for bookkeeping.

Woman's Institute Library of Cookery. Volume 5: Fruit and Fruit Desserts; Canning and Drying; Jelly Making, Preserving and Pickling; Confections; Beverages; the Planning of Meals · 第 283 / 431 题