XXXIV. The Kidnapping of Content

http://www.plagiarism.org and http://www.Turnitin.com

Latin kidnapped the word "plagion" from ancient Greek

and it ended up in English as "plagiarism". It literally

means "to kidnap" - most commonly, to misappropriate

content and wrongly attribute it to oneself. It is a close kin

of piracy. But while the software or content pirate does

not bother to hide or alter the identity of the content's

creator or the software's author - the plagiarist does.

Plagiarism is, therefore, more pernicious than piracy.

Enter Turnit.com. An off-shoot of www.iparadigms.com,

it was established by a group of concerned (and

commercially minded) scientists from UC Berkeley.

Whereas digital rights and asset management systems are

geared to prevent piracy - plagiarism.org and its

commercial arm, Turnit.com, are the cyber equivalent of a

law enforcement agency, acting after the fact to discover

the culprits and uncover their misdeeds. This, they claim,

is a first stage on the way to a plagiarism-free Internet-

based academic community of both teachers and students,

in which the educational potential of the Internet can be

fully realized.

The problem is especially severe in academia. Various

surveys have discovered that a staggering 80%(!) of US

students cheat and that at least 30% plagiarize written

material. The Internet only exacerbated this problem.

More than 200 cheat-sites have sprung up, with thousands

of papers available on-line and tens of thousands of

satisfied plagiarists the world over. Some of these hubs -

like cheater.com, cheatweb or cheathouse.com - make no

bones about their offerings. Many of them are located

outside the USA (in Germany, or Asia) and at least one

offers papers in a few languages, Hebrew included.

The problem, though, is not limited to the ivory towers. E-

zines plagiarize. The print media plagiarize. Individual

journalists plagiarize, many with abandon. Even

advertising agencies and financial institutions plagiarize.

The amount of material out there is so overwhelming that

the plagiarist develops a (fairly justified) sense of

immunity. The temptation is irresistible, the rewards big

and the pressures of modern life great.

Some of the plagiarists are straightforward copiers. Others

substitute words, add sentences, or combine two or more

sources. This raises the question: "when should content be

considered original and when - plagiarized?". Should the

test for plagiarism be more stringent than the one applied

by the Copyright Office? And what rights are implicitly

granted by the material's genuine authors or publishers

once they place the content on the Internet? Is the Web a

public domain and, if yes, to what extent? These questions

are not easily answered. Consider reports generated by

users from a database. Are these reports copyrighted - and

if so, by whom - by the database compiler or by the user

who defined the parameters, without which the reports in

question would have never been generated? What about

"fair use" of text and works of art? In the USA, the

backlash against digital content piracy and plagiarism has

reached preposterous legal, litigious and technological

nadirs.

Plagiarism.org has developed a statistics-based

technology (the "Document Source Analysis") which

creates a "digital fingerprint" of every document in its

database. Web crawlers are then unleashed to scour the

Internet and find documents with the same fingerprint and

a colour-coded report is generated. An instructor, teacher,

or professor can then use the report to prove plagiarism

and cheating.

Piracy is often considered to be a form of viral marketing

(even by software developers and publishers). The

author's, publisher's, or software house's data are

preserved intact in the cracked copy. Pirated copies of e-

books often contribute to increased sales of the print

versions. Crippled versions of software or pirated copies

of software without its manuals, updates and support -

often lead to the purchase of a licence. Not so with

plagiarism. The identities of the author, editor, publisher

and illustrator are deleted and replaced by the details of

the plagiarist. And while piracy is discussed freely and

fought vigorously - the discussion of plagiarism is still

taboo and actively suppressed by image-conscious and

endowment-weary academic institutions and media. It is

an uphill struggle but plagiarism.org has taken the first

resolute step.

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