XX. The Economics of Conspiracy Theories

Barry Chamish is convinced that Shimon Peres, Israel's

wily old statesman, ordered the assassination of Yitzhak

Rabin, back in 1995, in collaboration with the French. He

points to apparent tampering with evidence. The blood-

stained song sheet in Mr. Rabin's pocket lost its bullet

hole between the night of the murder and the present.

The murderer, Yigal Amir, should have been immediately

recognized by Rabin's bodyguards. He has publicly

attacked his query before. Israel's fierce and fearsome

internal security service, the Shabak, had moles and

agents provocateurs among the plotters. Chamish

published a book about the affair. He travels and lectures

widely, presumably for a fee.

Chamish's paranoia-larded prose is not unique. The

transcripts of Senator Joseph McCarthy's inquisitions are

no less outlandish. But it was the murder of John F.

Kennedy, America's youthful president, that ushered in a

golden age of conspiracy theories.

The distrust of appearances and official versions was

further enhanced by the Watergate scandal in 1973-4.

Conspiracies and urban legends offer meaning and

purposefulness in a capricious, kaleidoscopic,

maddeningly ambiguous, and cruel world. They empower

their otherwise helpless and terrified believers.

New Order one world government, Zionist and Jewish

cabals, Catholic, black, yellow, or red subversion, the

machinations attributed to the freemasons and the

illuminati - all flourished yet again from the 1970's

onwards. Paranoid speculations reached frenzied nadirs

following the deaths of celebrities, such as "Princess Di".

Books like "The Da Vinci Code" (which deals with an

improbable Catholic conspiracy to erase from history the

true facts about the fate of Jesus) sell millions of copies

worldwide.

Tony Blair, Britain's ever righteous prime minister

denounced the "Diana Death Industry". He was referring

to the tomes and films which exploited the wild rumors

surrounding the fatal car crash in Paris in 1997. The

Princess, her boyfriend Dodi al-Fayed, heir to a fortune,

as well as their allegedly inebriated driver were killed in

the accident.

Among the exploiters were "The Times" of London which

promptly published a serialized book by Time magazine

reports. Britain's TV networks, led by Live TV,

capitalized on comments made by al-Fayed's father to the

"Mirror" alleging foul play.

But there is more to conspiracy theories than mass

psychology. It is also big business. Voluntary associations

such as the Ku Klux Klan and the John Birch Society are

past their heyday. But they still gross many millions of

dollars a year.

The monthly "Fortean Times" is the leading brand in

"strange phenomena and experiences, curiosities,

prodigies and portents". It is widely available on both

sides of the Atlantic. In its 29 years of existence it has

covered the bizarre, the macabre, and the ominous with

panache and open-mindedness.

It is named after Charles Fort who compiled unexplained

mysteries from the scientific literature of his age (he died

in 1932). He published four bestsellers in his lifetime and

lived to see "Fortean societies" established in many

countries.

A 12 months subscription to "Fortean Times" costs c. $45.

With a circulation of 60,000, the magazine was able to

spin off "Fortean Television" - a TV show on Britain's

Channel Four. Its reputation was further enhanced when it

was credited with inspiring the TV hit series X-Files and

The Sixth Sense.

"Lobster Magazine" - a bi-annual publication - is more

modest at $15 a year. It is far more "academic" looking

and it sells CD ROM compilations of its articles at

between $80 (for individuals) and $160 (for institutions

and organizations) a piece. It also makes back copies of its

issues available.

Its editor, Robin Ramsay, said in a lecture delivered to the

"Unconvention 96", organized by the "Fortean Times":

"Conspiracy theories certainly are sexy at the moment ...

I've been contacted by five or six TV companies in the

past six months - two last week - all interested in making

programmes about conspiracy theories. I even got a call

from the Big Breakfast Show, from a researcher who had

no idea who I was, asking me if I'd like to appear on it ...

These days we've got conspiracy theories everywhere; and

about almost everything".

But these two publications are the tip of a gigantic and

ever-growing iceberg. "Fortean Times" reviews, month in

and month out, books, PC games, movies, and software

concerned with its subject matter. There is an average of 8

items per issue with a median price of $20 per item.

There are more than 186,600 Web sites dedicated to

conspiracy theories in Google's database of 3 billion

pages. The "conspiracy theories" category in the Open

Directory Project, a Web directory edited by volunteers,

contains hundreds of entries.

There are 1077 titles about conspiracies listed in Amazon

and another 12078 in its individually-operated ZShops. A

new (1996) edition of the century-old anti-Semitic

propaganda pamphlet faked by the Czarist secret service,

"Protocols of the Learned Elders of Zion", is available

through Amazon. Its sales rank is a respectable 64,000 -

out of more than 2 million titles stocked by the online

bookseller.

In a disclaimer, Amazon states:

"The Protocols of the Learned Elders of Zion is classified

under "controversial knowledge" in our store, along with

books about UFOs, demonic possession, and all manner

of conspiracy theories".

Yet, cinema and TV did more to propagate modern

nightmares than all the books combined. The Internet is

starting to have a similar impact compounded by its

networking capabilities and by its environment of

simulated reality - "cyberspace". In his tome, "Enemies

Within: The Culture of Conspiracy in Modern America",

Robert Alan Goldberg comes close to regarding the

paranoid mode of thinking as a manifestation of

mainstream American culture.

According to the Internet Movie Database, the first 50 all

time hits include at least one "straight" conspiracy theory

movie (in the 13th place) - "Men in Black" with $587

million in box office receipts. JFK (in the 193rd place)

grossed another $205 million. At least ten other films

among the first 50 revolve around a conspiracy theory

disguised as science fiction or fantasy. "The Matrix" - in

the 28th place - took in $456 million. "The Fugitive"

closes the list with $357 million. This is not counting

"serial" movies such as James Bond, the reification of

paranoia shaken and stirred.

X-files is to television what "Men in Black" is to cinema.

According to "Advertising Age", at its peak, in 1998, a 30

seconds spot on the show cost $330,000 and each chapter

raked in $5 million in ad revenues. Ad prices declined to

$225,000 per spot two years later, according to CMR

Business to Business.

Still, in its January 1998 issue, "Fortune" claimed that "X-

Files" (by then a five year old phenomenon) garnered Fox

TV well over half a billion dollars in revenues. This was

before the eponymous feature film was released. Even at

the end of 2000, the show was regularly being watched by

12.4 million households - compared to 22.7 million

viewers in 1998. But X-files was only the latest, and the

most successful, of a line of similar TV shows, notably

"The Prisoner" in the 1960's.

It is impossible to tell how many people feed off the

paranoid frenzy of the lunatic fringe. I found more than

3000 lecturers on these subjects listed by the Google

search engine alone. Even assuming a conservative

schedule of one lecture a month with a modest fee of $250

per appearance - we are talking about an industry of c.

$10 million.

Collective paranoia has been boosted by the Internet.

Consider the computer game "Majestic" by Electronic

Arts. It is an interactive and immersive game, suffused

with the penumbral and the surreal. It is a Web

reincarnation of the borderlands and the twilight zone -

centered around a nefarious and lethal government

conspiracy. It invades the players' reality - the game

leaves them mysterious messages and "tips" by phone,

fax, instant messaging, and e-mail. A typical round lasts 6

months and costs $10 a month.

Neil Young, the game's 31-years old, British-born,

producer told Salon.com recently:

"... The concept of blurring the lines between fact and

fiction, specifically around conspiracies. I found myself

on a Web site for the conspiracy theory radio show by Art

Bell ... the Internet is such a fabulous medium to blur

those lines between fact and fiction and conspiracy,

because you begin to make connections between things.

It's a natural human reaction - we connect these dots

around our fears. Especially on the Internet, which is so

conspiracy-friendly. That was what was so interesting

about the game; you couldn't tell whether the sites you

were visiting were Majestic-created or normal Web

sites..".

Majestic creates almost 30 primary Web sites per episode.

It has dozens of "bio" sites and hundreds of Web sites

created by fans and linked to the main conspiracy threads.

The imaginary gaming firm at the core of its plots,

"Amin-X", has often been confused with the real thing. It

even won the E3 Critics Award for best original product...

Conspiracy theories have pervaded every facet of our

modern life. A.H. Barbee describes in "Making Money

the Telefunding Way" (published on the Web site of the

Institute for First Amendment Studies) how conspiracy

theorists make use of non-profit "para-churches".

They deploy television, radio, and direct mail to raise

billions of dollars from their followers through

"telefunding". Under section 170 of the IRS code, they are

tax-exempt and not obliged even to report their income.

The Federal Trade commission estimates that 10% of the

$143 billion donated to charity each year may be solicited

fraudulently.

Lawyers represent victims of the Gulf Syndrome for hefty

sums. Agencies in the USA debug bodies - they "remove"

brain "implants" clandestinely placed by the CIA during

the Cold War. They charge thousands of dollars a pop.

Cranks and whackos - many of them religious

fundamentalists - use inexpensive desktop publishing

technology to issue scaremongering newsletters

(remember Mel Gibson in the movie "Conspiracy

Theory"?).

Tabloids and talk shows - the only source of information

for nine tenths of the American population - propagate

these "news". Museums - the UFO museum in New

Mexico or the Kennedy Assassination museum in Dallas,

for instance - immortalize them. Memorabilia are sold

through auction sites and auction houses for thousands of

dollars an item.

Numerous products were adversely affected by

conspiratorial smear campaigns. In his book "How the

Paranoid Style Flourishes and Where it Comes From",

Daniel Pipes describes how the sales of Tropical Fantasy

plummeted by 70% following widely circulated rumors

about the sterilizing substances it allegedly contained -

put there by the KKK. Other brands suffered a similar

fate: Kool and Uptown cigarettes, Troop Sport clothing,

Church's Fried Chicken, and Snapple soft drinks.

It all looks like one giant conspiracy to me. Now, here's

one theory worth pondering...

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