brochureware n.
Planned but non-existent product like vaporware, but with the added implication
that marketing is actively selling and promoting it (they've
printed brochures). Brochureware is often deployed as a strategic
weapon; the idea is to con customers into not committing to an
existing product of the competition's. It is a safe bet that when
a brochureware product finally becomes real, it will be more
expensive than and inferior to the alternatives that had been
available for years.