FOREWORD

The whole round world is gradually becoming economically literate and

self-reliant, because sound ideas of economic foresight are everywhere

being spread. The U. S. Ambassador to Spain reports, for instance, that

the “mañana” spirit (“put it off until tomorrow”), which has been one

of the time-honored economic hindrances in Spain and Spanish-American

territory, is now disappearing.

The principle of saving is pre-human; it is a biologic inheritance

from our ancestry, for a squirrel, an ant and bee are models of saving

wisdom. A human being, with his greater brain capacity and richer

store of folk-lore and racial memory, should be the most invariably

forehanded of all the creatures of earth. He is not, however. Economic

literacy has not been present, and is not today present, in many,

many millions of people. They display a laxity and a blindness to the

hard facts of the struggle for existence which no one of many lower

creatures than man ever displays. The possession of a human brain has

not seemed to lift such humans up to the coordinative previsioning

level of adjustment to environment which is displayed even by some of

the very lowest order of living things. Even a jelly fish is a primeval

kind of savings bank.

But world-wide concentration on economic well-being, world-wide

inter-communication of ideas, and consequent increase in variety of

desires, are now beginning to tell, even in countries in the Orient

where religious and philosophic ideas have repressed the economic urge

toward accumulation. The deeper economic class-consciousness of labor

everywhere has been another vital factor, particularly in America,

where labor concentrates more on economic welfare than on political

action.

In America, however, the ordinary man’s concentration on his financial

welfare has as a rule been mainly toward _earning_ more and

_spending_ more, rather than on _saving more_. Individual for

individual, the French peasant is a far more _saving_ person than

the American farmer, for the typical American farmer usually puts his

profits into additional equipment, more land, more education for his

children, more comforts for his family. The result is that he is rather

habitually in an inflated financial condition, and has not the cash or

security accumulations of the French peasant.

The American workman, too, has been increasing his standards of living

as fast as his earning power has risen, and since 1925 has been drawing

close to inflation also, through the dubious device of the instalment

plan. At the same time, it is true that he has never had more money in

the savings bank nor more investments and insurance in force. He is

saving more, but by no means in sound proportion to his earning power.

In view, therefore, of the incontrovertible facts uncovered by

insurance companies, that the great majority of men at 65 years of age

are dependents, it seems that one of the great needs of the century in

America is that the idea and the precise methods of systematic saving

be spread broadcast and thus become more universally practiced. All

the more imperative does this need become in view of the additional

fact that we are rapidly lengthening the average span of life. In the

year 1500 the average man had an expectation of only 25 years to live.

This seems incredible, until you know how men lived in those days even

in London--in huts with earthen floors covered with filthy rushes;

eating bark, peas, and roots, and possessing neither cotton nor woolen

clothing, only ragged dirty leather, never removed, and mere straw

whisps tied to the body if poor. As late as 1880 the expectation of

life in America was 45 years. Today it has risen to 58, and is still

rising. Consequently we have more years of old age to provide for than

even our grandfathers and fathers. This is an extremely, important

consideration. So is the fact of our constantly rising standard

of living, which makes yesterday’s plenty seem scanty tomorrow;

yesterday’s adequate saving tomorrow’s inadequate provision. So also is

the increasing delay before young men and women become earners and can

marry; so also the increased demands of modern life for educating the

young--demands which drain the parental purse in a manner not known in

former generations.

Saving, as an economic science for the individual, is thus looming as

particularly important for every person, young or old, male or female.

The modern economic independence of woman has made saving woman’s

problem as well as man’s. The subject is one which should be studied

even by young people, and in fact should be taught in schools. It has

a far more potent relation to individual and marital happiness and

general social well-being than it is generally credited with in a land

where lavishness and free spending are the order of the day, and where

there prevails a timid fear of being regarded as “tight.”

In a significant manner this is illustrated by the fun poked at

President Coolidge for his thrift, which, derived from an older and

sterner Yankee standard, is now a somewhat neglected and half-despised

virtue.

To summarize, there are seven powerful modern reasons for training for

saving:

(1) The acquirement of personal dignity, welfare and

self-respect in an economic world.

(2) The ability to marry and start a family without

delay at the mating period.

(3) The ability to attain the special security and

satisfaction of an owned home.

(4) The ability to fund the adequate education of

children to enable them to meet the competition of

modern life.

(5) The ability to engage in business or other

enterprise which fits one’s faculties and

ambitions.

(6) The ability to provide for the exigencies of our

lengthened old age.

(7) The ability to bequeath, at death, to those

dependent on us.

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