FARMERS, MIDDLEMEN, AND PARCEL POST.

Thousands of families in Germany and France have been able for years to

indulge in the luxury of getting daily pats of fresh butter, as well

as new-laid eggs, freshly-killed chickens, and succulent vegetables

straight from the farmer's garden, thanks to the parcel postman. We,

too, now have a parcel post and many look on it as a means of lowering

the cost of living. It is that, no doubt; but it is more important

from another point of view: it enables those who are fastidious as to

what they eat to dodge the greengrocer who tries to foist on them farm

produce which is not fresh and flavorsome; as well as poultrymen who

refuse to heed the demand for fresh-killed fowls.

New plans for bringing the consumer into direct contact with the

producer are discussed in the press every other day, and there is a

great deal of talk about "eliminating the middlemen." Some of these

undoubtedly ought to be ousted. There is no need of having four kinds

of them--transportation agents, wholesalers, jobbers, and retailers.

Some of these could be dispensed with, especially those who speculate

in food products. To make war on retailers is an excusable proceeding,

because of their frequent extortionate charges; yet we could not get

along entirely without them. Not all of us can deal directly with the

farmer, and those of us who do so are sure to find some day that he has

sold his last turkey or his last head of lettuce--and then we have to

fall back on the grocer or the butcher. Without the latter, where would

we get some of our meats? If he is honest and knows his business, as he

usually is and does, he is a specialist in the judging, handling, and

cutting of meats. For this knowledge, and for the opportunity he gives

us to buy any kind of meat we want at any time, he deserves to be paid,

and well paid.

The chief trouble about the retail middlemen is that there are too many

of them. They declare that there are more failures in their trade than

in any other, and no wonder. In the fierce struggle for existence they

resort to all sorts of tricks to deceive customers--an evil of which

enough has been said in these pages.

If one-half of these retailers could be transferred to the country,

to become growers of food instead of distributors, there would be few

failures and the cost of living would be reduced. There is no doubt

whatever that the ever-rising price of foodstuffs is due chiefly to the

alarming increase in the number of consumers, with a corresponding

decrease in the number of producers.

Particularly unfortunate is the disinclination of farmers to raise

vegetables and small fruits for the market, or even for their own

tables in many cases. "Western Canada," we read, "presents the peculiar

anomaly of a wonderfully productive agricultural country importing most

of its food products." Special efforts were made during 1911 "to awaken

the farmers to the value of mixed farming," but without much success.

The same trouble exists in the United States, even in regions where

the soil is less adapted for the growing of wheat by the mile than in

Western Canada. Yet it has been proved again and again that much more

money can be made by intensive methods on small farms than by growing

grain on a large scale. It was this discovery that led to the decrease

in the acreage of wheat grown in California and Oregon.

"I have made a careful study of the conditions of agriculture in the

Santa Clara, San Jose and Sacramento valleys, and I am irresistibly led

to the conclusion that the great ranches must be broken up into small

holdings before permanent prosperity can come to the farmers of the

Pacific Coast," remarks Professor Isaac Roberts, Dean of the College of

Agriculture, Cornell University, in an admirable little book published

by the Orang Judd Company. It is entitled "Ten Acres Enough," and is

just the book for those who feel inclined to leave the overcrowded

cities and lead a busy but prosperous life in the country.

[Illustration: Chinese Canal]

To realize what could be done to increase this country's natural

resources, read Professor F. H. King's article in the "National

Geographic Magazine" for October, 1912, describing China's wonderful

system of canals for transportation, drainage, irrigation, and

fertilization, with the aid of which a population of 400,000,000,

tilling a region not a third as large as the United States, has

subsisted for thousands of years.

We need not go as far as China, however, for a good example. The

market gardens of Paris, to which reference was made in Chapter VII,

convincingly prove the commercial wisdom of intensive farming and of

providing city folk with the tenderest and most flavorsome vegetables,

berries, and fruits. We have too much "long-distance food" (canned or

frozen); what we want is short-distance produce.

Paris is the model for us; it enjoys what Professor Ferrero, in _Le

Figaro_, has rightly called the ideal condition, being a city fed by

fresh supplies from the adjacent country. Our aim should be to make

each of our large cities a "hub" connected by thousands of spokes with

suburban market gardens.

In these gardens women as well as men can find employment; it has been

claimed that their careful truck farming in garden and field shows

better results than the work of men.

Short-distance farming increases profits by decreasing transportation

charges. A vivid illustration of future possibilities is given by an

expert in these words: "Long Island is about the size of Holland. Its

population is about the same. The produce taken out of the soil in

Holland is twenty-one times that which is taken from the soil of Long

Island. If Long Island were brought under proper cultivation it alone

would produce the larger part of the vegetable products required by

the six millions of people in New York City and vicinity." The retail

middleman and the parcel post would in that case suffice.

At present the big profits in the food business go chiefly to the

gambling middlemen--the jobbers. This must be changed. Possibly the

prices will not become lower; but if the method just suggested is

carried out, the quality (flavor) of the food we eat will be vastly

improved and the profits will go to those who deserve them--the market

gardeners. Let us do all we can to make their work as alluring and

profitable as possible in order to greatly increase their numbers. To

the lowering of the cost of food we ourselves can largely attend by

stopping our sinful waste and taking to heart the methods taught in

the preceding pages of economizing in our food without lowering its

nutritive value or diminishing its pleasurableness.

[Illustration]

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