CHAPTER X

THE STUDIO FOR STAGING MOVING PICTURE PLAYS

When the cinematograph made its bow to the public the latter were

satisfied with the reproduction in animation of scenes and incidents

associated with every-day life--rather trivial unrehearsed incidents

which were void of newspaper interest. There was the shoeblack at work,

the firing of a big gun, athletes at practice, and so on. Humour was

presented in Mammy washing her young hopeful, a great favourite for

many years, likewise in a set of films depicting a mischievous youth

indulging in pranks with the garden hose.

But the popular taste changed in the course of time. The audience

became fastidious, and demanded novelty. There was a clamour for

picture-plays. The man in the street saw no reason why dramas,

tragedies, comedies and farces should not be reproduced in pantomime

upon the screen. This popular demand was by no means easy to meet.

Obviously plays could not be photographed upon the ordinary stage in

the theatre owing to difficulties of lighting. Special arrangements

would entail a certain outlay, to be entered upon without knowing

whether the results would justify the expense incurred. A further

complication lay in the attitude of the showmen themselves. They wanted

plays, but not with actors and actresses, or “anything theatrical”; and

they protested against the incursion of the “legitimate” into their

field.

Robert Paul decided to test the public taste with a little comedy which

he called “The Soldier’s Courtship.” The roof of the Alhambra Theatre,

in Leicester Square, was extemporised as a stage, and Mr. Moul, the

manager, who had realised the possibilities of the cinematograph,

acted as stage manager. Scenery and properties were brought up from

the theatre below, and the assistance of one or two actresses and

actors were enlisted. With much difficulty a film measuring 40 feet

in length was obtained--the standard length of the time, though it

appears insignificant in comparison with the films of to-day, which

vary between 500 and 3,000 feet in length. In 640 consecutive pictures

a pretty little “tabloid” comedy was expressed.

Some apprehension was entertained as to the reception the effort would

receive. However, all doubts and anxieties melted instantaneously when

the picture was shown for the first time. The audience gave it a hearty

welcome, and a new era dawned in the history of cinematography. This

initial effort--the first animated “picture play” produced in Great

Britain--tempted Paul to more ambitious undertakings.

A plot of land was acquired at New Southgate in North London, and here

the first building was erected designed essentially for the staging

of picture plays. It was a combination of a theatre with an ordinary

photographic studio utilised for portraiture, in a commodious lofty

hall, with a proscenium opening measuring 18 feet in width by 13 feet

in height. The stage level was about 8 feet above the ground, the under

part being available for working effects from below, such as bridges,

stage traps, and other artifices of the playhouse. The front wall,

which faced the northern sky, was divided vertically so as to permit

the sections to be opened out on either side to any required extent to

reveal the interior. The front roof, set at a sharp angle was glazed to

give top light.

[Illustration:

[_By courtesy, “The Scientific American.”_

AN EARLY OPEN-AIR STUDIO STAGE FOR PRODUCING CINEMATOGRAPH PLAYS.

It was on the flat roof of a building in New York City. The camera and

operator were accommodated in the small hut. The whole revolved on a

massive iron turn-table so that the stage faced the sun throughout the

day.]

A special platform, running on a wheeled carriage and track, the deck

of which was level with the floor of the stage, was laid opposite

and at right angles to the proscenium opening, to accommodate the

camera and operator. Looking into the studio from this point, one saw

a familiar theatre stage, with wings, flies, and other facilities.

Such was the earliest venture in what is now one of the most

important branches in the cinematographic industry. Upon that stage

Paul himself produced several hundred plays of infinite variety,

comedy, tragedy, melodrama, farce, and magic.

[Illustration: THE SCENE-PAINTERS’ SHOP AT A PATHÉ STUDIO.

The back-cloths and flats of canvas are stretched like carpets upon the

floor for the artists.--_See page 109._]

In the United States a crude attempt in the same direction was made by

Thomas A. Edison in order to produce films for his kinetoscope. His

building was unpretentious in the fullest sense of the word.

It was of the flimsiest character, with a movable top, and covered

externally with roofing material. It became known colloquially as the

“Black Maria,” a singularly appropriate name. A notable feature was

its central mounting upon a pivot, and a circular track for wheels

placed under the extreme edges of the building. The structure could

thus be rotated in either direction like a turn-table, according to the

position of the sun, so that the studio could be used at any time of

the day. As the kinetoscope failed to arouse public enthusiasm, work

in the studio was abandoned, until Edison, who had seen the tendency

towards projecting pictures upon an enlarged scale before audiences,

was able to perfect his projector.

At about the same time another American firm commenced work in the

same field--the American Mutoscope Company. Their studio was open-air

in the fullest sense of the word; the stage was the roof of their own

building in New York City. A heavy network of steel beams was laid

down, upon which the stage was erected. Opposite was a small hut built

of corrugated iron, which housed the camera, its accessories, and

operator. The stage could be swung round upon its track so that the

bright sunlight fell squarely upon the scene, and similarly the camera

house could be moved over its wheeled track to assume the desired

position for taking the pictures.

American enterprise, however, grew dissatisfied with the short lengths

of the picture films then produced. Certain interests in New York

resolved upon a masterstroke. They cherished the idea of preparing

something staggering in its sensationalism: the production of a

gigantic film upon some striking subject which should startle the

cinematographic world, and completely eclipse all previous efforts in

the field. They succeeded to an extent which surpassed their own most

sanguine anticipations.

After prolonged discussion it was decided that the “Passion Play”

would prove a powerful magnet with the public. But where was the man

to be found sufficiently daring to attempt to carry out the project?

With the crude facilities available at that time the task was one not

lightly to be undertaken. The New York interests approached Mr. Richard

G. Hollaman, the President of the Eden Musée, who had been intimately

identified with the popularisation of moving pictures ever since the

days of the kinetoscope.

Mr. Hollaman was somewhat startled by the proposals, and at first

considered the task entirely out of his province, and quite beyond him.

However, he deliberated upon the suggestion, and at length consented

to undertake the work. He secured the assistance of Mr. John Vincent

as stage manager, and Mr. Albert Eaves as costumier. No expense was to

be spared in its mounting--it was to be the most gorgeous production

of the day. The Salmi Morse version of the “Passion Play” was prepared

especially for the cinematograph, and the company was enrolled.

The next obstacle was in getting the play staged. No studio-theatre

existed in America at that time, and the open air roof-stages were far

from being suited to the work even if they had been available. As a

result the producers had to make their own arrangements. The roof of

the Grand Central Palace in New York was selected, and in the middle

of November, 1897, rehearsals commenced. Several weeks were devoted to

the preparation, and no less than $16,000 (£3,200) were spent upon the

preliminaries. The film ran to three reels, or about 3,000 feet, and

some 48,000 separate pictures. It was the first three-reel film subject

ever produced in the United States, if not in the world.

The first exhibition took place at the Eden Musée, and required about

55 minutes to project. It created a tremendous sensation. Some idea of

its popularity may be gathered from the fact that it ran continuously

for six months. Copies of the film were printed off and sold broadcast

throughout the United States, the success of the New York display

ensuring it a warm reception wherever it was exhibited. Few films

have created such enthusiasm as did the “Passion Play,” and it has

never lost its popularity. As Mr. Hollaman was not associated with the

film-manufacturing side of the industry, he accepted the first offer

he received for the negative. Thus the “Passion Play” passed into the

hands of Edison, who starred the production in his catalogue of films

for a considerable period.

Meantime the movement went on in Great Britain. Shortly after Paul

brought his studio stage into full swing, a second establishment came

into existence at Hove, on the Sussex coast. The promoter of this

enterprise was Mr. James A. Williamson, who, as the founder of the

Hove Camera Club, had been introduced to the cinematograph in his

official duties. He became fascinated with the work, and procured a

projector, but at first confined his efforts to showing moving pictures

for the edification and enlightenment of his interested club-fellows.

Then he decided to participate in the taking of the pictures. The

camera at that time, however, was so expensive that he resorted to an

ingenious expedient. He took the lantern projector, which is similar

in its design and operation to the camera mechanism, and fitted this

into a light-tight box carrying the spools for the unexposed and

exposed films. With this apparatus he secured many interesting albeit

conventional subjects, with which the public was content at that time.

Meanwhile, Mr. Esmè Collings, the well-known portrait photographer,

had entered into partnership with W. F. Greene, who produced the first

model of a cinematographic or chronophotographic apparatus, as it was

called. With his camera Mr. Collings secured an excellent varied series

of pictures. But after a time he lost interest in cinematography,

when his stock of films was acquired by Mr. Williamson. The latter now

decided to enter the stage-picture film field, and a commodious and

well-equipped studio was erected on the outskirts of Hove. His films,

owing to their high technical or photographic qualities, attracted

widespread attention, especially in America. In fact, the United States

constituted his most valuable market, the Williamson productions being

in great demand. Several of his pictures, as well as those of Paul,

created a sensation, and these two producers practically controlled

the play-picture film market of the world for many years. The period

between 1896 and 1900 was most critical in the cinematograph industry,

and it was due mainly to the perseverance of the two pioneers that it

became firmly established. Lovers of moving pictures to-day realise

little of the innumerable difficulties which confronted Paul and

Williamson, and the puzzling obstacles which they had to break down.

They were dependent upon their own resources and ingenuity, and had to

learn by their own mistakes instead of by the example of others. They

had to be photographic artists, scene painters, stage carpenters, and

stage managers.

Both Paul and Williamson have now retired from the play-picture

producing business, the first-named to revert entirely to his original

occupation, and the second to the mechanical side of the industry, the

manufacture of perforators, printing machines, and so forth. His studio

was acquired for the production of Kinemacolor films, and is in active

use to-day during the summer months of the year for the production of

plays in natural colours.

[Illustration: BATTLE SCENE FROM “THE SIEGE OF CALAIS.”

This film, produced by Pathé Frères, is the most ambitious ever

attempted, 2,500 men and horses taking part therein.]

Paul and Williamson led the way in the manufacturing of picture films,

and for a time controlled the market. They were followed by several

others, until about half-a-dozen studio-theatres were scattered

over the country. The scope of their work was somewhat limited, yet

their products commanded a wide sale. They dominated the American

market; Williamson alone furnished some 60 or 80 films a week for the

cinematograph theatres of the United States, and he was patronised also

by the German public. Unfortunately, however, the industry in Great

Britain did not develop so promisingly as these early achievements

augured. The British producer does not appear to be able to gain the

confidence of the capitalist; he is still as ambitious and as capable

as ever, as witness the production of Tennyson’s “Maud,” but he is

handicapped on every side. He finds it increasingly difficult to

compete with his foreign rivals. To-day there are only two fields in

which he reigns supreme--popular drama and comedy; and this slight

modicum of success is due rather to the fact that the British public is

somewhat insular in its tastes; it does not understand foreign humour,

and will not tolerate foreign tragedy.

[Illustration: EXTERIOR OF THE MODERN EDISON FILM-PLAY-PRODUCING

THEATRE.

This structure contrasts with the “Black Maria.” It is a lofty glass

building, 100 feet long by 60 feet wide and 45 feet high, and cost

£20,000.--_See page 112._]

[Illustration: BUILDING A SOLID SET FOR “THE TWO ORPHANS.”

This scene, on one of the Selig open-air stages, shows the care and

expense taken to mount a modern film-play.--_See page 112._]

About six years ago the cinematograph play underwent a great change. Up

to that time the productions were somewhat conventional both in plot

and mounting. The scenery was commonplace, and the _dramatis personæ_,

as a rule, comprised only about half-a-dozen persons. Moreover, the

pictures betrayed a sad deficiency in stage technique, a result due

entirely to the fact that the producers were not conversant with

stage-craft.

The French producers saw a unique opportunity, and grasped it promptly.

Foremost in the movement was the firm of Pathé Frères, which is to-day

one of the largest and most enterprising film-producing establishments

in the world. They launched out upon the most elaborate lines. Huge

stages or studios, with the latest appliances, which from the technical

point of view would rival the famous Drury Lane stage, were constructed

at immense cost, eminent stage managers, versed in every phase of the

technique of production, were obtained from the theatres, while the

services of the foremost French actors and actresses were secured. The

scenery was prepared upon an extensive scale, the mounting was lavish,

and plays which hitherto had been considered beyond the scope of the

picture-producer were taken in hand boldly. If the British producers

introduced the stage-play to the cinematograph film, the French

certainly perfected the idea, and set the elaborate production upon

its feet. Some of the plays which the French producers have filmed

are extremely bold in their conception, as well as being wonders of

stage-craft, scenery, and photography. At the present moment the Pathé

firm has no less than eight stage managers engaged in the production of

picture plays of every description; the Gaumont establishment, which

is pressing the Pathé hard for first rank, has six producers, while

several other firms in the same country have elaborate organisations.

Gorgeousness of production is the predominant key-note, associated

with acting excellence; and the policy has been attended with merited

success.

The triumph of the British and subsequently of the French film

producers reached the United States. Like a huge wave the European

films overwhelmed the country. In comparison, the American productions

were trash. The native firms were confronted with extinction unless

they made a bold and united stand, which was hardly to be expected,

for at that time the American cinematograph world was in a state of

chaos. Litigation was raging on all sides. Edison was engaged in a

deadly struggle to maintain his position according to his original,

or kinetoscope, patent. As a result of the turmoil, the industry

became unsettled, and the money which should have been expended in

the furtherance of the craft, simply went to fill the pockets of

hungry lawyers. Edison triumphed at last; his claim was sustained by

the Supreme Court. The establishment of this contested point cleared

the air, and one outcome was the formation of a Cinematograph Trust

or community of interests to resist foreign invasion. Several firms

enlisted under the banner of the Edison patent--other interests which

still disputed his claim combined to form a second trust.

The first move of the combination was to eliminate the foreign

competition from which it was suffering so disastrously. Special terms

were drawn up which European firms were compelled to observe under

threat of their films being forbidden to the country. The European

producers, foreseeing the loss of a valuable market, tried desperately

to mitigate this drastic policy, but in vain. The American terms were:

either limited sale, as stipulated by the trust, or else complete

boycott. The British producers saw their most remunerative market

eliminated at a stroke. Williamson suffered particularly from the

decision, for all standing contracts were cancelled. As he never had

made strenuous attempts to cultivate the British market, which was open

to producers in all parts of the world without the slightest restraint,

but had concentrated his efforts upon pleasing his United States

clients, he concluded that retirement from play production was the

wisest course, especially as the mechanical side of the industry was so

full of attractive promise.

The American producers, entrenched firmly behind the wall of

protection, set to work energetically to make up for lost time. The

story of the automobile industry, which was similarly hindered in

its infancy by patent wars, was repeated. The Americans imitated the

French example and embarked upon the most elaborate enterprises. Keen

rivalry was displayed between the various concerns to acquire the best

managers of the legitimate stage, with the result that the theatre

suffered heavily. Several stage managers, seeing the trend of events,

and realising that cinematographic picture plays possessed a tremendous

future, abandoned their old field and gave their energies to the new

one, which offered such great scope for their abilities.

The American stage, like that of Great Britain, France, Germany, and

Italy, had regarded the picture play with disdain, and had ridiculed

the possibility of its ever becoming a spirited competitor to their

particular interests. To-day the American stage is engaged in a

struggle for supremacy with the moving-picture theatre. The American

picture producers erected huge studio-theatres, with every convenience,

capable of producing any type of play demanded, and giving the author

greater opportunity for effect than ever the legitimate stage could

hope to offer.

It is difficult to realise the proportions which these American

studio-stages have attained, or the work they can carry out. Take the

Edison Company for instance. We have seen the humble little “Black

Maria” which sufficed to supply the film needs of the Kinetoscope in

1892. The present Edison studio, which cost something like $100,000

(£20,000) to build, is a huge glass building measuring 100 feet in

length, by 60 feet in width, and has a height of 45 feet. The stage has

a proscenium opening of 30 feet and an area of 2,400 feet. In addition

there is a huge water-tank with a capacity of 130,000 gallons, which is

used for aquatic spectacles.

The Edison establishment is but one of many. In Brooklyn the Vitagraph

Company has a huge building, the Lubin films are produced in spacious

studios in Philadelphia, while Chicago boasts the famous Essanay

and Selig plants. The latter is especially noteworthy owing to its

great size and the remarkable plays which it produces for the delight

of moving-picture lovers in all parts of the world. It is devoted

exclusively to making films, and finds employment for 400 hands. The

main studio, in which are two stages, measures 179 feet in length by 80

feet wide. In addition to this indoor establishment, there are between

two and three acres of surrounding land which have been enclosed

for outdoor work. This field, if such it may be called, presents a

strange sight. It is dotted with little groups of scenery. Here is a

mediæval castle with ruined battlements; a few yards away to the right

is a modern street; while on the left is the interior of a stately

drawing-room. In one corner are a number of artificial hills fashioned

by the dumping of earth, criss-crossed with paths and trails. It is

an incongruous medley of periods and scenes, but one and all little

assemblages of back-cloths and wings represent a stage, and one and all

face the southern sun. Upon these little stages the plays are produced.

[Illustration: BUILDING A SCENE ON ONE OF THE PATHÉ STUDIO-STAGES FOR A

FILM PLAY.

The stage is fitted with every possible device, such as overhead

bridges, to facilitate the moving and setting of scenery as well as for

the working of effects.]

The Selig organisation is one of the largest in the United States,

having, in addition to the Chicago establishment, another theatre at

Los Angeles on the Pacific coast, devoted to the portrayal of pictures

having a western setting. There is the Pacific Ocean on one side

to form a background for marine incidents; the Sierras, frowning down

upon the coast, provide a natural background for subjects set among

the mountains; while within easy reach is the vast stretch of Nevada

desert, where the atmosphere of the Sahara of Africa, or the great

wastes of Australia, can be reproduced. The Chicago studio is provided

with an artificial pool of 60,000 gallons, where a lake, lagoon, or

swamp environment to a picture can be secured.

[Illustration: THE WARDROBE ROOM AT THE SELIG FILM FACTORY.

Over 7,000 costumes of all descriptions are stored ready for instant

use.]

[Illustration: THE SELIG STOCK COMPANY AT LOS ANGELES.

The remarkable development of the picture-play industry has resulted

in the acquisition of leading actors and actresses by the largest

producers. High salaries are paid for the exclusive services of eminent

artistes.]

The modern cinematograph studio-stage is far more elaborately equipped

for the production of effects than its counterpart behind the

footlights, while the attendant plant is overwhelmingly extensive.

The stage of Drury Lane Theatre in London and of the Opera House at

Paris respectively are considered marvellous homes of stage-craft,

and regarded as models of equipment. But compared with the great

French, Italian, or American cinematograph studio-stages, they are

insignificant. Large, well-lighted and spacious rooms are set apart for

the stage carpenters and the scene painters to prepare the back-cloths,

wings, and flats. This work alone, owing to the high pressure at which

production is maintained, affords employment to a large staff. As

the average output is three films per week--the Edison establishment

produces four or five subjects in that time--the scene painters are

kept busily engaged from morning to night. All scenery has to be

painted in black and white, and the excellence of the work plays an

important part in the effect of the picture, for the camera is ruthless

in its exposure of indifferent work. The scene may be the interior of a

shack, or a sylvan valley with a river winding like a ribbon of silver

among the trees and a stately castle rearing above the foliage. In each

instance the same artistic care is demanded, for it must be remembered

that by the time the picture reaches the screen it is of the same

dimensions as the original, or even larger.

As the picture-play producer roams through all the periods of history

in all countries, a large stock of properties and an extensive wardrobe

must be maintained. The Selig establishment in Chicago has a wardrobe

in which are carefully packed and labelled ready for instant use no

fewer than 7,000 costumes, of all countries and peoples scattered

between the Arctic and Antarctic circles, and ranging from prehistoric

times through the picturesque middle ages to the prosaic twentieth

century.

From morning to night the studio-stage echoes the ring of hammers and

the shouts of the stage carpenters as they set this scene or strike

that. Frowning masonry castles are pulled down, and suburban villas

rise up with greater speed than their jerry-built prototypes in bricks

and mortar. The numerous dressing rooms are busy hives, where actors

and actresses change swiftly from one costume, age, and clime to

another, separated from it by centuries.

When the play is cinematographed indoors, a battery of powerful

electric lights is placed overhead in front of the stage, corresponding

to theatrical top-lights, and throwing a powerful glare upon the

scene. They are controlled by switches, so that the light can be

concentrated as desired. When the lights are in full blast, more than

80,000 candle-power may be thrown upon the stage. In addition, other

lights are disposed for the purpose of producing different effects, so

that upon a large studio-stage a body of well-trained electricians is

indispensable.

The scene itself occupies but a small space, generally about 12 or 16

feet in width. As a rule the camera is brought within a few feet of

the picture, in order that the actors may be photographed as large as

possible. On the floor on either side battens are laid to indicate

the limits within which actors and actresses must move. Beyond these

confines is to vanish from the scene, and the stage manager may be

heard over the whirr of the camera shouting peremptorily to one or

other of the company to keep in the picture.

The large producer thinks expense is a secondary consideration in

the preparation of plays. A simple conventional modern comedy costs

about £50 ($250), while a gorgeous production runs well into £6,000

($30,000). On the average, about 150,000 feet of film are placed

on the British market every week, and this quantity is steadily

increasing. It is computed that there are some 50,000 picture theatres

scattered throughout the world, and as the number thereof is increasing

daily the supply of films has by no means yet reached the limits of

demand.

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