The Day Creativity Met the Linear Dragon

It was a winter's rainy day when the new Vice President for Design

Concepts (who had just been promoted from Senior Accountant because

he could calculate to the nearest nickel how much a new car would

cost to build) noticed that two of his employees, a young man and a

young woman, were not at their desks. Upon inquiring, he was told

that they had "gone to the loft to be creative." The Vice President

(who could remember the part number of every component he had ever

touched) calmly adjusted his bow tie, cleared his throat, checked to

see that his shoelaces were still tied, and then strode briskly down

the long corridor of the half-remodeled automobile factory. Soon he

was walking up the stairs to the loft, only to arrive at a door

marked, "Do Not Disturb."

Viewing the sign as an affront to his authority, he applied Chapter

Two of the assertiveness training book he had just finished and

quickly opened the door with determination and a scowl.

What he saw was not what he expected. Near the door was a boom box,

playing very lively but not overly loud classical music. Directly

in front of him across the room he saw the young woman, barefoot and

wearing, instead of her business attire, purple sweatpants and a

torn green sweatshirt. Worse than this, she was turning cartwheels

and saying what sounded to him like, "Put it in the lake, dip it,

water proof it, French dip it, soak it, drench it, pinch it, wrench

it." When she stopped to attend to his interruption, he noticed that

her hair was rubber banded into a vertical column on top of her head.

The young man was sitting off to one side, wearing jeans and a

T-shirt printed with the words, "None of the Above." Nearby was an

open ream of copier paper, many sheets of which he had evidently

wrinkled up into a ball and tossed at a trash can a few feet away,

with highly indifferent accuracy. A few of the sheets had been

written on with multicolored felt-tip pens and placed carelessly in

several piles.

"What's going on here?" demanded the Vice President.

"We work here," said the young man.

"Not any more you don't," said the Vice President sternly. "Just

what do you think you're doing, anyway?"

"We're working on the new Blister DLX," said the young woman.

"I don't see any work being done here," the Vice President

shot back.

"We're thinking," the young woman said.

"This doesn't look like thinking to me."

"Oh? And what does thinking look like to you?" asked the young man.

"Well, it certainly doesn't look like this. This is goofing

off--and stop wasting that paper. Who are you, anyway?"

"I'm Scott and this is Tina," the young man said. "We're creative

analysts. We're working on cost-cutting ideas."

"Cost cutting?" sneered the Vice President. "You don't even have a

calculator. And besides, we've got engineers and accountants to cut

costs, so even if you were doing that, you'd be either superfluous

or redundant. I want you out of the plant by this afternoon."

That afternoon Scott and Tina went to the Vice President's office.

As Scott stretched out on the floor and began to spread out a few

papers, Tina pushed aside many feet of adding machine tape and sat

in the Lotus position on one end of the Vice President's desk. The

Vice President was not quite so upset that he did not notice that

Tina was wearing earrings made from crumpled balls of paper hanging

from bent paper clips. "We'd like to ask you to reconsider your

firing us," said Tina. "We have some good ideas for the Blister."

"Get out," said the Vice President.

The next day all the executives met at a regularly scheduled

administrative meeting, where there seemed to be some confusion and

delay in getting started. Finally, the President of the company

spoke up. "I'm sorry for the delay," he said, "but we had scheduled

a report on cost saving ideas by two of our top creative analysts

and it now appears that some idiot fired them yesterday. However,

we are in the process of getting everything straightened out, and

they should be here soon."

"I hope it's Scott and Tina," one of the other executives said.

"They're really brilliant."

"If unconventional," noted another.

"Unconventional or not," said the Chief Operating Officer, "I'll

never forget how they saved us eighty-six million dollars on the

Dazzle II by helping us reduce the number of parts. And when their

expense account came through, all they'd bought were radio batteries

and a couple of reams of paper."

"I remember that," said the first executive. "No fancy research, no

costly experiments, just pure thought, just great ideas. They

actually know how to think."

"What kind of a jerk would fire people like that?" someone asked.

And so it was that the new Vice President for Design Concepts was

invited to take his skills to some other company, even though he

could recite the exact cost of every part of every car the

corporation made.

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