IV. JOHN NEWBERY, OLIVER GOLDSMITH, AND ISAIAH THOMAS.

Wherever you wander in the land of children’s books, ramifications,

with the vein of hidden gold, invite investigation,--rich gold for the

student and for the critic, but less so for the general reader. Yet

upon the general reader a book’s immortality depends. No librarian, no

historian, need be crowded out; there are points still to be settled,

not in the mere dry discussion of dates, but in the estimates of

individual effect. The development of children’s books is consecutive,

carried forward because of social reasons; each name mentioned has a

story of its own. Two publishers at the outset attract our regard;

except for them, much would have been lost to English and American

children.

As early as Elizabeth’s time, Rafe Newberie, Master of Stationer’s

Company, published Hakluyt’s “Voyages.” From him, John Newbery

(1713–1767) was descended. Given an ordinary schooling, he was

apprenticed to the printer, William Carnan, who, dying in 1737, divided

his worldly goods between his brother Charles, and his assistant John.

The latter, in order to cement his claim still further, married his

employer’s widow, by whom he had three children, Francis, his successor

in the publishing business, being born on July 6, 1743.

Newbery was endowed with much common sense. He travelled somewhat

extensively before settling in London, and, during his wanderings, he

jotted down rough notes, relating especially to his future book trade;

the remarks are worthy of a keen critic. During this time it is hard to

keep Newbery, the publisher, quite free from the picturesque career of

Newbery, the druggist; on the one hand Goldsmith might call him “the

philanthropic publisher of St. Paul’s Churchyard,” as he did in the

“Vicar of Wakefield,” which was first printed by Newbery and Benjamin

Collins, of Salisbury; on the other hand, in 1743, one might just as

well have praised him for the efficacy of the pills and powders he

bartered. Now we find him a shopkeeper, catering to the captains of

ships from his warehouse, and adding every new concoction to his stock

of homeopathic deceptions. Even Goldsmith could not refrain from having

a slap at his friend in “Quacks Ridiculed.”

He made money, however, and he associated with a literary set among

whom gold was much coveted and universally scarce. The portly Dr.

Johnson ofttimes borrowed a much-needed guinea, an unfortunate

privilege, for he had a habit of never working so long as he could

feel money in his pocket. This generosity on the part of Newbery

did not deter Johnson from showing his disapproval over many of the

former’s publications. We can well imagine the implied sarcasm in his

declaration that Newbery was an extraordinary man, “for I know not

whether he has read, or written most books.” Between 1744 and 1802,

records indicate that Newbery and his successors printed some three

hundred volumes, two hundred of which were juvenile; small wonder he

needed the editorial assistance of such persons as Dr. Johnson and

Oliver Goldsmith.

One of the first pieces the latter let Newbery have, was an article

for the _Literary Magazine_ of January, 1758. Then there came into

existence _The Universal Chronicle, or Weekly Gazette_ in April, 1758,

for which Johnson wrote “The Idler.” In 1759, _The British Magazine

or Monthly Repository for Gentlemen and Ladies, by T. Smollett, M.D.,

and others_ was announced, Smollett then taking a rest cure in jail.

As though magazines could be launched in a few hours without sinking,

a daily sheet called the _Public Ledger_ was brought into existence

on January 12, 1760, for which Goldsmith wrote his “Chinese Letters.”

Between this date and 1767, Goldsmith resided in a room on the upper

floor of Newbery’s house at Islington, and the publisher’s son declares

that while there Goldsmith read to him odd parts of “The Traveller” and

the “Vicar of Wakefield.” This has not so much evidence to support

it as the fact that bills presented at the front door for Goldsmith,

usually found their way to Newbery for settlement.

How much actual suggestion Goldsmith gave to his publisher-employer,

how far he influenced the character of the books to be printed, cannot

be determined; he and Griffith and Giles Jones assuredly encouraged

the juvenile picture stories. An advertisement of 1765 calls attention

to the following: “The Renowned History of Giles Gingerbread, a little

boy who lived upon learning” [the combination is very appropriate in

its compensating qualities of knowledge and “sweets”]; “The Whitsuntide

Gift, or the Way to be Happy”; “The Valentine Gift, or how to behave

with honour, integrity and humanity”; and “The History of Little Goody

Two Shoes, otherwise called Margery Two Shoes.”

Though he could not wholly escape the charge of catering to the moral

craze of the time, Newbery at least infused into his little books

something of imagination and something of heroic adventure; not

sufficient however to please Dr. Johnson, who once said: “Babies do not

want to hear about babies; they like to be told of giants and castles,

and of somewhat which can stretch and stimulate their little minds.” A

thrust at the ignorance of grown people, regarding what children like,

is further seen in Johnson’s remark that parents buy, but girls and

boys seldom read what is calculated for them.

There are many to praise Newbery’s prints; they were more or less

oddities, even in their own time. Their usefulness was typified in such

books as the “Circle of Sciences,” a compendium of universal knowledge;

their attractiveness was dependent not only upon the beauty of their

make, but also upon the queerness of their _format_; for example,

such volumes as were called the snuff-box series, or ready references

for waistcoat pockets. Then there was the combination plan, indicated

in the announcement: “A Little Pretty Pocket-Book, intended for the

Instruction and Amusement of Little Master Tommy and Pretty Miss Polly,

with an agreeable letter to read from Jack-the-Giant-Killer, as also a

Ball and Pincushion, the use of which will infallibly make Tommy a Good

Boy, and Polly a Good Girl.... Price of the Book alone, 6d., with a

Ball or Pincushion, 8d.”

The variety of Newbery’s ideas resulted in every species of

book-publishing, from a children’s magazine (_The Lilliputian_), with

Goldsmith as the reputed editor, to a child’s grammar. Interested

one moment in a machine for the colouring of silks and cloths, at

another he would be extolling the fever powders of Dr. James, a whilom

schoolfellow of Johnson. He was untiring in his business activity. His

firm changed name many times, but always Newbery remained the dominant

figure. After his death, the business continued for some while to be

identified with its founder, and for a long period his original policy

was continued. Francis Newbery, the son, left an autobiography of

historic value.

Newbery’s real genius consisted in his trading ability. Modern

advertising is not more clever than that practised by this shrewd man

of the eighteenth century. Not only was he in the habit of soliciting

puffs, and of making some of the characters in his stories proclaim

the excellencies of his books, but the personal note and the friendly

feeling displayed in his newspaper items were uncommonly intimate.

Witness the London _Chronicle_ for December 19–January 1, 1765:

“The Philosophers, Politicians, Necromancers, and the learned in every

faculty are desired to observe that on the first of January, being New

Year’s day (oh, that we all may lead new lives!), Mr. Newbery intends

to publish the following important volumes, bound and gilt, and hereby

invites all his little friends who are good to call for them at the

Bible and Sun, in St. Paul’s Churchyard, but those who are naughty to

have none.”

Thomas in later years adopted the same method of advertising.

The most thorough piece of research work done by Mr. Charles Welsh

is his “A Bookseller of the Last Century.” Had he aimed at nothing

more than preserving the catalogue of Newbery’s books, he would have

rendered a great service to the library student. But he has in

addition written a very complete life of Newbery. When it is noted that

this printer was brought into business relations with Robert Raikes,

and was further connected with him by the union of Newbery’s son with

Raikes’ sister, it is safe to believe that some of the piousness which

crept into the publisher’s wares was encouraged by the zealous spirit

of the founder of Sunday-schools. Raikes will be dealt with in his

proper place.

Newbery was what may be termed an enthusiastic publisher, a careful

manufacturer of books of the flower-and-gilt species. As a friend he

has been pictured nothing loath to help the needy, but always with

generous security and heavy interest attached; he was a business man

above all else, and that betokens keenness for a bargain, a keenness

akin to cleverness rather than to graciousness. In his “Life of

Goldsmith,” Washington Irving is inclined to be severe in his estimate;

he writes:

“The poet [Goldsmith] has celebrated him as the friend of all mankind;

he certainly lost nothing by his friendship. He coined the brains of

authors in the times of their exigency, and made them pay dear for the

plank put out to keep them from drowning. It is not likely his death

caused much lamentation among the scribbling tribe.”

One difficulty Newbery had to contend with was the piracy of his books;

there was no adequate protection afforded by the copyright system, and

we read of Goldsmith and Johnson bewailing the literary thievery of

the day. By some it was regarded as a custom to be accepted; by others

as a deplorable condition beyond control. Early American authorship

suffered from the same evil, and Irving and Cooper were the two

prominent victims.

The book list of Isaiah Thomas (1749–1831), the Worcester,

Massachusetts printer, shows how freely he drew from the London

bookseller. Called by many the Didot of America, founder of the

American Antiquarian Society, author of one of the most authentic

histories of early printing in this country, he is the pioneer of

children’s books for America. He scattered his presses and stores

over a region embracing Worcester and Boston, Mass.; Concord, N.

H.; Baltimore, Md.; and Albany, N. Y. Books were kept by him, so he

vouched, specially for the instruction and amusement of children, to

make them safe and happy. In his “Memoirs” there is found abundant

material to satisfy one as to the nature of reading for young folks in

New England, previous to the Revolution.

Emerson writes in his “Spiritual Laws” regarding “theological

problems”; he calls them “the soul’s mumps and measles and

whooping-cough.” Already the sombre sternness of Colonial literature

for children has been typified in the “New England Primer.” The

benefits of divine songs and praises; the reiteration of the joy

to parents, consequent upon the behaviour of godly children; the

mandates, the terrible finger of retribution, the warning to all

sinners lurking in the throat disease which was prevalent at one

time--all these ogres rise up in the Thomas book to crush juvenile

exuberance. Does it take much description to get at the miserable

heart of the early piety displayed by the heroines of Cotton Mather’s

volumes, those stone images of unthinkable children who passed away

early, who were reclaimed from disobedience, “children in whom the fear

of God was remarkably budding before they died”? Writers never fail to

say, in speaking of Thomas White’s “Little Book for Children” (reprint

of 1702), that its immortality, in the face of all its theology, is

centred in one famous untheological line, “A was an archer who shot at

a frog.”

What Thomas did, when he began taking from Newbery, was to change

colloquial English terms to fit new environment; the coach no longer

belongs to the Lord Mayor, but to the Governor instead.[29] The text

is only slightly altered. We recognise the same little boys who would

become great masters; the same ear-marks stigmatise the heroines of

“The Juvenile Biographer,” insufferable apostles of surname-meaning,

Mistresses Allgood, Careful, and Lovebook, together with Mr. Badenough.

Oh, Betsey and Nancy and Amelia and Billy, did you know what it was to

romp and play?

The evident desire on the part of Miss Hewins, in her discussion of

early juvenile books, to emphasise the playful, in her quotations

from Thomas’ stories, only indicates that there was little levity

to deal with. Those were the days of gilded “Gifts” and “Delights”;

the pleasures of childhood were strangely considered; goodness was

inculcated by making the hair stand on end in fright, by picturing to

the naughty boy what animal he was soon to turn into, and what foul

beast’s disposition was akin to that of the fractious girl. Intentions,

both of an educational and religious nature, were excellent, no doubt;

but, when all is estimated, the residue presents a miserable, lifeless

ash.[30]

So far no distinctive writer for children has arisen. The volumes

issued by Newbery represent a conscious attempt to appeal through

_form_ to the juvenile eye. If the books were addressed intentionally

to children, their amusement consisted in some extraneous novelty; it

was rarely contained in the story. Action rather than motive is the

redeeming feature of “Goody Two Shoes.” As for religious training, it

was administered to the child with no regard for his individual needs.

He represented a theological stage of sin; the world was a long dark

road, through the maze of which, by his birth, he was doomed to fight

his little way. Life was a probationary period.

It is now necessary to leave the New England book, and to return to it

through another channel. The viewpoint shifts slightly; a new element

is to be added: a self-conscious recognition of education for children.

The sternness of the “New England Primer” possessed strength. The

didactic school, retaining the moral factor,--several points removed

from theology--sentimentalised it; for many a day it was to exist in

juvenile literature rampant. And, overflowing its borders, it was to

influence later chap-books, and some of the later publications of

Thomas and Newbery. Through Hannah More, it was to grip Peter Parley,

and finally to die out on American shores. For “Queechy” and “The Wide,

Wide World” represent the final flowering of this style. In order to

retain a clear connection, it is necessary to watch both streams,

educational and moral, one at first blending with the other, and

flourishing in this country through a long list of New England authors,

until, in the end, the educational, increasing in volume, conquered

altogether.

=Bibliographical Note=

THE BABEES BOOK--Ed. Frederick J. Furnivall, M.A. Published for the

Early English Text Society. London, Trübner, 1868.

In the foreword, note the following:

Education in early England:

1. In Nobles’ Houses; 2. At Home and at Private Tutors’; 3. At

English Universities; 4. At Foreign Universities; 5. At Monastic

and Cathedral Schools; 6. At Grammar Schools. _Vide_ the several

other prefaces.

This collection contains:

1. The Babees Book, or a ‘Lytyl Reporte’ of How Young People Should

Behave (_circa_ 1475 A.D.); 2. The A B C of Aristotle (1430 A.D.);

3. The Book of Curteisie That is Clepid Stans Puer ad Mensam (1430

A.D.); 4. The boke of Nurture, or Schoole of good maners: For Men,

Servants, and children (1577); 5. The Schoole of Vertue, and booke

of good Nourture for chyldren and youth to learne theyr dutie by

(1557).

_Vide_ Vol. iv, Percy Society, London, 1841: 1. The Boke of

Curtasye, ed. J. O. Halliwell. 2. Specimens of Old Christmas

Carols, ed. T. Wright. 3. The Nursery Rhymes of England, ed. J. O.

Halliwell, 1842: _a._ Historical; _b._ Tales; _c._ Jingles; _d._

Riddles; _e._ Proverbs; _f._ Lullabies; _g._ Charms; _h._ Games;

_i._ Literal; _j._ Paradoxes; _k._ Scholastic; _l._ Customs; _m._

Songs; _n._ Fragments.

_Vide_ Vol. xxix, Percy Society, London, 1849. Notices of Fugitive

Tracts and Chap-books printed at Aldermary Churchyard, Bow

Churchyard, etc., ed. J. O. Halliwell.

* * * * *

ASHTON, JOHN--Chap-books of the 18th Century.

ASHTON, JOHN--Social Life in the Time of Queen Anne.

BERGENGREN, R.--Boswell’s Chap-books and Others. _Lamp_, 28:39–44

(Feb., 1904).

CHAMBERS, W.--Historical Sketch of Popular Literature and Its Influence

on Society, 1863.

CUNNINGHAM, R. H.--Amusing Prose Chap-books. Glasgow, 1889.

FAXON, FREDERICK WINTHROP--A Bibliography of the Modern Chap-books and

their Imitators (Bulletin of Bibl. Pamphl. No. 11), Boston Book

Co., 1903. [A “freak” movement, beginning with the publication of

_Chap-book_, at Cambridge, May 15, 1894.]

FERGUSON, CHANCELLOR--On the Chap-books in the Bibliotheca Jacksoniana

in Tullie House, Carlisle. _Archaeolog. Jour._, 52:292 (1895).

FRASER, JOHN--Scottish Chap-books. (2 pts.) New York, Hinton, 1873.

GERRING, CHARLES--Notes on Printers and Booksellers, with a Chapter on

Chap-books. London, 1900.

HALLIWELL, JAMES ORCHARD--A Catalogue of Chap-books, Garlands, and

Popular Histories in the Possession of Halliwell. London, 1849.

HARVARD COLLEGE LIBRARY--Catalogue of English and American Chap-books

and Broadside Ballads in 1905 (Bibl. contrib. No. 56).

NISARD, MARIE LÉONARD CHARLES--Histoire des Livres Populaires ou de

la Littérature du Colportage, depuis l’origine de l’imprimerie

jusqu’ à l’établissement de la Commission d’examen des livres du

Colportage (30 Nov., 1852) [2 vols.]. Paris, Dentu, 1864.

PEARSON, EDWIN--Banbury Chap-books and Nursery Toy Book Literature of

the 18th and Early 19th Centuries. London, 1890.

PYLE, HOWARD--Chap-book Heroes. _Harper’s Monthly Magazine_, 81:123

(1890).

SIEVEKING, S. GIBERNE--The Mediæval Chap-book as an Educational Factor

in the Past. _The Reliquary and Illus. Archaeolog._, 9:241 (1903).

* * * * *

The student is referred to the following invaluable reference for

matter relating to New England literature: Catalogue of the

American Library of the Late Mr. George Brinley of Hartford, Conn.

(5 pts.) Hartford: Press of the Case, Lockwood, and Brainard Co.,

1878–97. Not completed. Comprising a list of Books printed at

Cambridge and Boston, 1640–1709.

Pt. I.--The Bay Psalm Book, No. 847; Almanacs, 1646–1707; The

Mathers, Special Chapter of References.

Pt. III.--Bibles, 146; Catechisms and Primers, New England Primer,

158; Music and Psalmody, 163; Psalms and Hymns, 172.

Pt. IV.--Continuation of Psalms and Hymns; Bibl. Ref. to

Denominational Churches, Law, Government, Political Economy,

Sciences, etc.; Popular Literature: Jest Books, Anecdotes, 131;

Chap-books, 135; Books for Children, 139; Mother Goose, 140;

Primers and Catechisms, 141; Educational, 143; Almanacs, 163;

Theology, 177.

Pt. V.--Newspapers and Periodicals, 137.

FORD, PAUL LEICESTER--The New England Primer (ed.). N. Y., Dodd, Mead,

1897. (Edition limited.) [_Vide_ excellent bibliography.]

The New England Primer. _Bookman_, 4:122–131 (Oct., 1896).

JOHNSON, CLIFTON--The New England Primer. _New England Mag._,

n.s. 28:323. (May, 1903.) [Some essential data, but written

superficially.]

MARBLE, ANNIE RUSSELL--Early New England Almanacs. _New England Mag._,

n.s. 19:548. (Jan., 1899.) [_Vide_ also Griswold’s Curiosities

of American Literature; Tyler’s History of American Literature;

Thomas’s History of Printing. A collection of Almanacs is owned by

the Am. Antiq. Soc., Worcester, Mass.]

* * * * *

COLLIN DE PLANCY--Memories of Perrault.

DILLAYE, FRÉDÉRIC--Les Contes de Perrault (ed.). Paris, 1880.

LANG, ANDREW--Perrault’s Popular Tales; edited from the original

editions, with an introduction by. Oxford, Clarendon Press, 1888.

[A concise and agreeable introduction to the study of folk-lore in

general, and of a few noted tales in particular.]

OLD-FASHIONED FAIRY TALES--Madame D’Aulnoy, Charles Perrault, etc.

Little, Brown, $1.00.

OLD FRENCH FAIRY TALES--C. Perrault, Madame D’Aulnoy. Little, Brown,

$1.00.

D’ANOIS, COUNTESS--Fairy Tales, Translated from the French of. (2

vols.) London, 1817.

D’AULNOY, COMTESSE--Mémoires de la. [_Vide_ Collection pour les jeunes

filles.]

HALE, EDWARD EVERETT--Reprint of the Monroe and Francis Mother Goose.

GREEN, P. B.--History of Nursery Rhymes. London, 1899.

HEADLAND, J. T.--Chinese Mother Goose. Chicago, 1900.

HALLIWELL, J. O.--Nursery Rhymes of England; collected principally from

oral tradition. London, 1842. [The Percy Society, Early English

Poetry.]

Popular Rhymes and Nursery Tales. A Sequel to Nursery Rhymes.

London, 1849.

RITSON, JOSEPH--Gammer Gurton’s Garland; or, The Nursery Parnassus.

London, 1810; reprint 1866.

WELSH, CHARLES--An Appeal for Nursery Rhymes and Jingles. _Dial_

(Chicago), 27:230 (1 Oct., 1899).

* * * * *

FATHER OF CHILDREN’S BOOKS--_Current Literature_, 27:110.

WELSH, CHARLES--A Bookseller of the Last Century. Griffith, Farren &

Co. London.

* * * * *

BATCHELDER, F. R.--Patriot Printer. _New England Mag._, n.s. 25:284 (N.

‘01).

EVANS, CHARLES--American Bibliography. A Chronological Dictionary of

all Books, Pamphlets, and Periodical Publications Printed in the

United States of America. From the genesis of Printing in 1639

Down to and Including the Year 1820. With Bibliographical and

Biographical Notes. Privately Printed for the Author by the Blakely

Press, Chicago. Anno Domini MDCCCCIII. Thus far issued: Vol. I.

1639–1729; Vol. II. 1730–1750; Vol. III. 1751–1764.

* * * * *

LIVINGSTON, L. S.--American Publisher of a Hundred Years Ago.

_Bookman_, 11:530 (Aug., ’00).

NICHOLS, CHARLES L.--Some Notes on Isaiah Thomas and his Worcester

Imprints. _Am. Antiq. Soc._, 1899–1900, n.s., 13:429.

THOMAS, BENJAMIN FRANKLIN--Memoir of Isaiah Thomas. By his Grandson.

Boston, 1874.

* * * * *

HEWINS, CAROLINE M.--The History of Children’s Books. _Atlantic_,

61:112 (Jan., 1888).

WELSH, CHARLES.--The Early History of Children’s Books in New England.

_New England Mag._, n.s. 20:147–60 (April, 1899).

YONGE, CHARLOTTE M.--Children’s Literature of the Last Century. _Liv.

Age_, 102:373 (Aug. 7, 1869); 612 (Sept. 4, 1869); 103:96 (Oct. 9,

1869).

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