If we were to tell you that within one month we can make it possible for
you to become Circulation Manager for your local daily newspaper, you
would probably doubt us. Nevertheless, we can do this very thing if you
will follow our instructions and if you possess ordinary intelligence,
plenty of energy and lots of ambition. If you owned a newspaper and some
one came to you with a plan that would almost double your subscriptions,
wouldn’t you want to employ them?
Before we tell you the details of this plan we are going to tell you
some facts about the newspaper business. Do you know that the two cents
which you pay for your daily paper does not pay for the cost of the
paper and printing? Perhaps you wonder how a publisher can make any
money. His profit comes from selling advertising space. The amount they
receive for advertising space depends on how many subscribers they have.
For instance, a paper which has 5,000 subscribers receives $100 from a
store for a full page advertisement. Now, if they can increase the
number of subscribers to 10,000 they would receive $200 for the same ad.
This ad would be read by twice as many people, therefore, it would be
worth twice as much to the store. Now you can see why the newspapers
want to increase their number of subscribers and why they are interested
in anyone who can show them how to do it.
Almost every daily paper sells a ten weeks’ subscription for $1. They
will pay 35 cents each to a solicitor for getting new subscriptions and
will also pay him 35 cents each for getting renewals from old
subscribers, provided he secures cash in advance.
Here is the plan:
Go to your newspaper and make them this proposition. “We have worked out
a plan to double the circulation of your paper. Our plan is to give
absolutely free a ten weeks’ subscription to your paper and the Woman’s
Library consisting of six volumes, which every home needs and will buy,
to each person who buys ‘The Book of Good Manners’ at its regular price
$3.
“The price of the Woman’s Library is $2 per volume, or $12 for the six
volumes; the price of ‘The Book of Good Manners’ is $3 and the price of
a ten weeks’ subscription to your paper is $1. Therefore, we will give
$16 worth of books and the daily paper for $3.
“All we ask you to do is to run a full-page advertisement in your paper
each day similar to this one (show him copy of ad which we furnish you).
All the mail orders you receive you turn over to me, together with the
$3. I will be out soliciting orders and will probably have a crew of
people working for me. I will turn over the subscriptions to you
together with 65 cents for each subscription. This gives you your
regular price for a ten weeks’ subscription after you pay your
solicitor. I will furnish each subscriber with the set of books.”
Now, of course, it will be your business to convince the newspaper why
people will want this set of books.
Where does your profit come in?
The complete set of 7 books costs you $1.50
The ten weeks’ subscription to paper costs you .65
__________
Your total cost of each subscription will be $2.15
and you will receive $3 for each subscription. Your profit will be 85
cents on each subscriber.
Suppose that you took twenty subscriptions per day yourself by personal
calls; your profit would be $17 per day. Suppose that in addition to
this, people would either bring or send 20 subscriptions each day direct
to the newspaper from this full-page ad. This would give you $17 per day
additional.
Now, suppose that you employed ten other people to solicit for you and
pay each one of them 50 cents for each subscription, which would still
leave you 35 cents profit on each subscription they took. If each of
these ten solicitors sold ten subscriptions per day they would make $5
each per day, and each one of them would make $3.50 per day for you. Ten
solicitors would make $35 a day for you.
We furnish you complete information telling how to hire and train people
to work for you. We furnish a complete series of sales talks for you to
use in securing subscribers. We furnish you copy to give the newspaper
to use for their ads.
We tell you how to go from town to town and manage campaigns for
newspapers; how you can conduct two or three campaigns in different
towns at once. Our course in salesmanship teaches you every phase of
selling and our course in “sales-management” which we also give you
absolutely free tells you how to organize, train and manage salespeople.
Before we go into the details of how you can get started in this highly
profitable profession, we want you to read every one of these plans and
thoroughly understand them.