Go to the advertising manager of your local newspaper and buy one column
of space to be used each day. Head the column:
“BARGAINS BETTY ROSS FOUND YESTERDAY”
“FOR WOMEN ONLY”
Next go out on a general shopping tour. When you run across something
that appears to be an unusual bargain, or something very new and
attractive, tell the storekeeper you will include it in your editorial
to-morrow if he cares to pay you your regular rates of so much per inch.
Your description of the article will depend upon how many inches of
space he is willing to pay for. Your charge per inch should be about
double the amount you pay the newspaper.
The value of this advertising is much greater than the average
advertisement, since it appears to be a news item. Women will learn to
watch for the bargains and new things you list, and it will be a genuine
service to both women and storekeepers, as well as very profitable to
you. Suppose you sell twenty-five inches of space each day at $1 per
inch. The space would cost you 50 cents per inch, so you would make
$12.50 per day.
“BARGAINS BETTY ROSS FOUND YESTERDAY”
“FOR WOMEN ONLY”
The Leader Store has received an assortment of white voile blouses
in many pretty patterns which they are offering at $2.79. I find
this price about $1 lower than the regular price for this quality of
blouse.
The Star Furniture Company are offering small rugs 2½ ft. × 5 ft.
for $4 each. The patterns are excellent copies of Oriental designs
and are a great bargain at this price.
The Duplex Department Store has just received forty models of
hand-beaded crêpe de chine frocks in all the latest colors, which
will undoubtedly go very quickly to the wise early shoppers.
(Signed) BETTY ROSS.
P. S.—Telephone me at Main 246 if you desire information regarding
where to buy. My services are free and I am always glad to become
acquainted with my readers.