Countless thousands of homes in Metropolitan New York "tune-in" daily to
New York Evening Journal Radio Programmes. Tens of thousands "listen-in"
to broadcasts by Ruth Mason, cooking expert; Rose Pelswick, Motion
Picture Editor; and an incomparable array of professional entertainers
and educators. Radio fans follow the radio news and programmes arranged
by Margaret Santry every day in the New York Evening Journal.
[Illustration: JOHNNY FARRELL, GOLF EXPERT
_National Open Golf Champion_]
Victor of 1928 Olympia Fields tournament, notable for the spectacular
36-hole play-off, in which Johnny defeated the great Bobby Jones.
Farrell, former caddie on the Westchester links, famous professional and
a master tutor of the "ancient and honorable" game tells Evening Journal
readers how to improve their golf. New York golfers follow the
champion's expert advice exclusively in the Evening Journal.
[Illustration: MAUREEN ORCUTT, GOLF EXPERT
_Women's Metropolitan Golf Champion_]
Women's interest in sports is fast approaching that held by men. Miss
Orcutt knows her golf and writes authoritatively about the game, about
women in golf, and other women's sports. Women in New York and
throughout the suburbs follow Maureen Orcutt's articles on golf
regularly in the Evening Journal. Miss Orcutt has the unique distinction
of being able to write as well as she plays championship golf.
[Illustration: MME. MARIA JERITZA, STAR OF OPERA
_Writer on the Secrets of Beauty_]
Prima Donna of the Metropolitan Opera Company, and herself one of the
most beautiful women in America, Mme. Jeritza tells Evening Journal
readers her secrets of beauty. She has studied the art of creating and
preserving beauty and writes authoritatively. Being a highly cultured
and professionally successful woman her great aim is to render a service
of helpfulness to the greatest possible number of women.
[Illustration: MRS. CORNELIUS BEECKMAN
_Arbiter of Correct Social Manners_]
Mrs. Beeckman is one of America's greatest authorities on the customs
and usages of good society. Thousands of substantial, serious-minded men
and women write to her about the proper thing to do or say in a given
situation. She renders an invaluable service to Evening Journal readers.
Her frank advice and suggestions are widely read in the columns of this
newspaper each and every day.
[Illustration: DOROTHY FLACK, ARTIST EXTRAORDINARY
_A Genius in the Portrayal of Women_]
One of America's few artists with the rare gift of imagining the
situation she draws as well as the sentiments of those who look at it.
Dorothy Flack's charming girls have an irresistible fascination for
Evening Journal readers. She stands second only to the famous Nell
Brinkley and the drawings of both these distinguished artists appear on
the Magazine Page in the New York Evening Journal.
[Illustration: CHARLES A.L. REED, A.M., M.D.
_Former President, American Medical Ass'n_]
Dr. Reed is one of America's most distinguished medical men--he writes
authoritatively about the ills to which human kind is heir, also of the
psychology of health and sickness. His writings have a big following
among women readers of the Evening Journal--their welfare and that of
their children comprise a great part of his suggestions on health. He is
the Health Counselor in Evening Journal homes.
[Illustration: W.S. FARNSWORTH, SPORTS EDITOR
_Famous Sports Writer of Outstanding Events_]
Sporting news with a punch! Experts to write about and report each
branch of sports. Those are the cardinal principles which guide New
York's greatest Sports Editor. Farnsworth, noted reporter himself, has
covered all the outstanding sporting events in recent years. His word
story of the "Battle of the Century," the World's Series or the Army and
Navy Gridiron Classic is as thrilling as the event itself.
[Illustration: "TAD" (T.A. DORGAN)
_King of Sporting Writers and Cartoonists_]
Experts throughout the Sporting World say "TAD" is the greatest sporting
cartoonist of all time. "INDOOR" and "OUTDOOR SPORTS" put "T.A.D." in a
class by himself. He has originated more slang phrases which have
attained national popularity than any other American. These pungent
contributions to the colloquial native language have made "T.A.D."
beloved by over two million Journal readers.
[Illustration: W.M. ("BILL") CORUM, SPORTS EXPERT
_Famous Writer and Columnist_]
The "Sports" column by "Bill" Corum is the best of its kind on any
Sports Page in America. "Bill" knows his sports. He gives Evening
Journal readers the facts plus inimitable observations. His puns,
wisecracks and reverse English season the day's sporting dish. Nearly
half of all the men and women who buy any New York evening paper buy the
Evening Journal daily--and "Bill" Corum alone is a good reason.
[Illustration: SID MERCER, SPORTS EXPERT
_Greatest Writer of Boxing News_]
Superior all-around writers are as rare as the same kind of athletes.
Sid Mercer, President of the New York Sports Writers' Association,
combines the unique faculty of being an authoritative critic in all
lines of sports. His account of a major boxing contest is the next best
thing to having a ringside seat. Evening Journal readers know this and
get their ringside views from Sid for every important boxing event.
[Illustration: HAL COFFMAN, ARTIST EXTRAORDINARY
_Portrays News and Sports Events_]
He takes the motive back of the day's news for his text and makes his
pictures preach a powerful sermon. With unerring skill he packs the
"cause and effect" of a lifetime story into a single drawing. He is
equally gifted in portraying the serious or humorous side of any big
news or sports event. The New York Evening Journal is Coffman's pulpit.
He addresses the largest congregation of evening newspaper readers in
America through the Evening Journal.
[Illustration: TOM THORP, SPORTS EXPERT
_Football and Horse Racing_]
Former collegiate athletic star. Captained Columbia Varsity Elevens
1901-04. Selected for "All-American" honors. Coached at Virginia,
Fordham, Stevens, Manhattan, Columbia and New York University. Umpire in
Yale-Harvard, Harvard-Princeton, Army-Navy, Penn-Cornell and Army-Yale
games. Only Racing Expert with knowledge of training methods. His
selections most widely read of any writer on turf affairs in New York
newspapers.
[Illustration: GENE TUNNEY, BOXING CHAMPION
_Writes Signed Articles_]
"Gene Tunney is a worthy model for manly youth," says Rev. Francis P.
Duffy, famous fighting chaplain of the old 69th Regiment. The strength
of his talks, writings and example is the fact that he lives up to the
rules of clean living and good sportsmanship. New York's boys and young
men read Gene Tunney's articles regularly in the Evening Journal. He
tells them how to strengthen their bodies and keep in robust health.
[Illustration: FORD C. FRICK, SPORTS EXPERT
_Famous Reporter on Big League Baseball_]
Travels with the YANKEES--writes about them for Evening Journal readers
throughout the season. His pen pictures of big sporting events are said
to be "better than a photograph, as impressive and stirring as big
news." "When it's slugged by Ford C. Frick, it's a knockout." That
accounts for the host of men and women readers who look for his writings
daily in the Sports Pages of the New York Evening Journal.
[Illustration: CHARLEY PADDOCK, CHAMPION SPRINTER
_To Report Olympic Games_]
A sporting event of international interest--the Olympic Games--covered
for Evening Journal readers by the famous athlete and crack sprinter,
Charley Paddock. His wide acquaintance among notable athletes and
knowledge of athletics in general give him an insight into every branch
of sports. Experts to report each and every branch of sports--that is
the reason Evening Journal Sports Pages are so well read.
[Illustration: FRANK (BUCK) O'NEILL, SPORTS EXPERT
_Baseball and Boxing Contests_]
Practically lives with the GIANTS throughout the baseball season. His
play by play reports of each game give Evening Journal readers
everything but the applause. Acknowledged expert on boxing, covers the
big fights and officiates as radio announcer in giving the blow by blow
description. "Buck" O'Neill is a sporting writer with the PUNCH on the
diamond, at the "mike" and in the "ring."
[Illustration: GARRY SCHUMACHER, SPORTS EXPERT
_Baseball and Other Major Sports_]
He follows the "ROBINS" and reports every game and every play for
Evening Journal readers. Schumacher's vivid descriptions of baseball
plays bring the real thrills of the game right into New York Evening
Journal homes. Countless thousands of Brooklynites who root for the
"ROBINS," and follow every play and every game, depend on Garry
Schumacher's reports in the Evening Journal.
[Illustration: JOHN McGRAW, BASEBALL EXPERT
_Manager, New York Giants_]
The man who has won more pennants than any man in baseball, writes
signed articles on the game for Evening Journal readers. He is
unquestionably the leading authority on the subject. McGraw packs in
50,000 fans at the Polo Grounds but writes for nearly half of all the
men and women who buy any New York evening newspaper--that's the half
who read the Evening Journal in preference to other evening papers.
[Illustration: JOHN P. MEDBURY, HUMORIST
_America's Greatest Mirth Producer_]
His writings in the Evening Journal are the most sensational, humorous
additions to the present era of American literature. Recognized among
humorous writers of the country as the "greatest giggle generator," "the
liveliest laugh laureate" and "the champion chuckle cannonader."
Medbury's humor, under the title of "Maybe I'm Wrong," appears in the
New York Evening Journal daily.
[Illustration: GEORGE HERRIMAN, ARTIST
_Creator of the Immortal "Krazy Kat"_]
Cartoonists, artists, humorists, authors, producers ... all are
unanimous in voting "Krazy Kat" and "Ignatz the Mouse" headliners among
comics. A cat ... a mouse ... a brick ... a dog "cop" ... these are the
whimsical characters that have made Herriman a billionaire in laughs.
Evening Journal readers are not afraid to laugh ... they have made
"Krazy Kat" a member of the family.
[Illustration: JOE McGURK, CARTOONIST
_Creator of "Kayo Tortoni"_]
"Kayo Tortoni" is acknowledged the most famous woman character in sports
cartoons. She enters every branch of athletics and leads the vogue in
sports togs. Joe McGurk's fascinating portrayals of Kayo's sporting
proclivities put the "Oh!" into Evening Journal's sports pages. McGurk's
cartoons of boxing contests are looked forward to by a host of boxing
fans.
[Illustration: HARRY HERSHFIELD, ARTIST
_Cartoonist, Humorist, Wise-Cracker_]
Known to millions as the creator of "Abie the Agent." His latest
contribution is "Broadway Unlimited." Will Rogers, Tad, Roxy, Ziegfeld,
and a multitude of Broadway's "Leading Lights" say it is "THE BEST
COLUMN" in New York. Hershfield knows New York and New York knows
Hershfield through the columns of the New York Evening Journal.
[Illustration: AD CARTER, ARTIST
_Creator of "Just Kids"_]
It is because Ad Carter's uproarious little characters are so genuinely
"Just Kids"--real kids--the kind you grew up with--that "Just Kids"
captivates the hearts of young and old alike. Ad Carter's "Just Kids"
recently accomplished a great work in teaching kiddies to play safe, to
look before you cross--think how that pleases mothers and fathers!
413,743 boys and girls joined the "Just Kids" Safety Club.
413,743