Thirty-three years ago the New York Evening Journal was introduced to
New York under its present ownership.
Improvements have been constant. The aim has been to give the public a
better and still better newspaper, to make the New York Evening Journal
more attractive and interesting to every member of the family.
Today, this newspaper is read by the greatest number of men and women in
all income groups. It goes into the homes of the highest earning and
largest spending classes, reaching the worthwhile families of New York
City and its suburbs.
The New York Evening Journal, through its National and International
News and Feature Services, has access to more of the very best and
highest paid experts, writers, artists and contributors in every
department of newspaper publishing than any evening newspaper in America
outside the Hearst organization.
For the past quarter of a century the New York Evening Journal has
attracted the largest readership of any evening newspaper in the United
States on the sound principle of greatest service to the greatest number
of men and women in every substantial walk of life.
Talent, the most expert and brilliant that money can attract, as
exemplified throughout the pages of this booklet, gives you the secret
of READER INTEREST and READER CONFIDENCE in the New York Evening
Journal--an overwhelming PUBLIC PREFERENCE over one hundred per cent
greater than the next largest standard size evening newspaper in New
York City.