Chapter Two ~~ Pecuniary Emulation

In the sequence of cultural evolution the emergence of a leisure class

coincides with the beginning of ownership. This is necessarily the case,

for these two institutions result from the same set of economic forces.

In the inchoate phase of their development they are but different

aspects of the same general facts of social structure.

It is as elements of social structure--conventional facts--that leisure

and ownership are matters of interest for the purpose in hand. An

habitual neglect of work does not constitute a leisure class; neither

does the mechanical fact of use and consumption constitute ownership.

The present inquiry, therefore, is not concerned with the beginning

of indolence, nor with the beginning of the appropriation of useful

articles to individual consumption. The point in question is the origin

and nature of a conventional leisure class on the one hand and the

beginnings of individual ownership as a conventional right or equitable

claim on the other hand.

The early differentiation out of which the distinction between a leisure

and a working class arises is a division maintained between men's and

women's work in the lower stages of barbarism. Likewise the earliest

form of ownership is an ownership of the women by the able bodied men

of the community. The facts may be expressed in more general terms, and

truer to the import of the barbarian theory of life, by saying that it

is an ownership of the woman by the man.

There was undoubtedly some appropriation of useful articles before the

custom of appropriating women arose. The usages of existing archaic

communities in which there is no ownership of women is warrant for such

a view. In all communities the members, both male and female, habitually

appropriate to their individual use a variety of useful things; but

these useful things are not thought of as owned by the person who

appropriates and consumes them. The habitual appropriation and

consumption of certain slight personal effects goes on without

raising the question of ownership; that is to say, the question of a

conventional, equitable claim to extraneous things.

The ownership of women begins in the lower barbarian stages of culture,

apparently with the seizure of female captives. The original reason

for the seizure and appropriation of women seems to have been their

usefulness as trophies. The practice of seizing women from the enemy

as trophies, gave rise to a form of ownership-marriage, resulting in a

household with a male head. This was followed by an extension of slavery

to other captives and inferiors, besides women, and by an extension of

ownership-marriage to other women than those seized from the enemy.

The outcome of emulation under the circumstances of a predatory life,

therefore, has been on the one hand a form of marriage resting on

coercion, and on the other hand the custom of ownership. The two

institutions are not distinguishable in the initial phase of their

development; both arise from the desire of the successful men to put

their prowess in evidence by exhibiting some durable result of their

exploits. Both also minister to that propensity for mastery which

pervades all predatory communities. From the ownership of women the

concept of ownership extends itself to include the products of their

industry, and so there arises the ownership of things as well as of

persons.

In this way a consistent system of property in goods is gradually

installed. And although in the latest stages of the development,

the serviceability of goods for consumption has come to be the most

obtrusive element of their value, still, wealth has by no means yet lost

its utility as a honorific evidence of the owner's prepotence.

Wherever the institution of private property is found, even in a

slightly developed form, the economic process bears the character of a

struggle between men for the possession of goods. It has been customary

in economic theory, and especially among those economists who adhere

with least faltering to the body of modernised classical doctrines, to

construe this struggle for wealth as being substantially a struggle for

subsistence. Such is, no doubt, its character in large part during

the earlier and less efficient phases of industry. Such is also its

character in all cases where the "niggardliness of nature" is so strict

as to afford but a scanty livelihood to the community in return for

strenuous and unremitting application to the business of getting the

means of subsistence. But in all progressing communities an advance is

presently made beyond this early stage of technological development.

Industrial efficiency is presently carried to such a pitch as to afford

something appreciably more than a bare livelihood to those engaged in

the industrial process. It has not been unusual for economic theory to

speak of the further struggle for wealth on this new industrial basis as

a competition for an increase of the comforts of life,--primarily for

an increase of the physical comforts which the consumption of goods

affords.

The end of acquisition and accumulation is conventionally held to be the

consumption of the goods accumulated--whether it is consumption directly

by the owner of the goods or by the household attached to him and for

this purpose identified with him in theory. This is at least felt to

be the economically legitimate end of acquisition, which alone it is

incumbent on the theory to take account of. Such consumption may of

course be conceived to serve the consumer's physical wants--his

physical comfort--or his so-called higher wants--spiritual, aesthetic,

intellectual, or what not; the latter class of wants being served

indirectly by an expenditure of goods, after the fashion familiar to all

economic readers.

But it is only when taken in a sense far removed from its naive meaning

that consumption of goods can be said to afford the incentive from which

accumulation invariably proceeds. The motive that lies at the root

of ownership is emulation; and the same motive of emulation continues

active in the further development of the institution to which it has

given rise and in the development of all those features of the social

structure which this institution of ownership touches. The possession of

wealth confers honour; it is an invidious distinction. Nothing equally

cogent can be said for the consumption of goods, nor for any other

conceivable incentive to acquisition, and especially not for any

incentive to accumulation of wealth.

It is of course not to be overlooked that in a community where nearly

all goods are private property the necessity of earning a livelihood

is a powerful and ever present incentive for the poorer members of

the community. The need of subsistence and of an increase of physical

comfort may for a time be the dominant motive of acquisition for those

classes who are habitually employed at manual labour, whose subsistence

is on a precarious footing, who possess little and ordinarily accumulate

little; but it will appear in the course of the discussion that even in

the case of these impecunious classes the predominance of the motive of

physical want is not so decided as has sometimes been assumed. On the

other hand, so far as regards those members and classes of the community

who are chiefly concerned in the accumulation of wealth, the incentive

of subsistence or of physical comfort never plays a considerable part.

Ownership began and grew into a human institution on grounds unrelated

to the subsistence minimum. The dominant incentive was from the outset

the invidious distinction attaching to wealth, and, save temporarily and

by exception, no other motive has usurped the primacy at any later stage

of the development.

Property set out with being booty held as trophies of the successful

raid. So long as the group had departed and so long as it still stood

in close contact with other hostile groups, the utility of things or

persons owned lay chiefly in an invidious comparison between their

possessor and the enemy from whom they were taken. The habit of

distinguishing between the interests of the individual and those of

the group to which he belongs is apparently a later growth. Invidious

comparison between the possessor of the honorific booty and his less

successful neighbours within the group was no doubt present early as an

element of the utility of the things possessed, though this was not at

the outset the chief element of their value. The man's prowess was

still primarily the group's prowess, and the possessor of the booty

felt himself to be primarily the keeper of the honour of his group. This

appreciation of exploit from the communal point of view is met with also

at later stages of social growth, especially as regards the laurels of

war.

But as soon as the custom of individual ownership begins to gain

consistency, the point of view taken in making the invidious comparison

on which private property rests will begin to change. Indeed, the one

change is but the reflex of the other. The initial phase of ownership,

the phase of acquisition by naive seizure and conversion, begins to pass

into the subsequent stage of an incipient organization of industry on

the basis of private property (in slaves); the horde develops into a

more or less self-sufficing industrial community; possessions then come

to be valued not so much as evidence of successful foray, but rather as

evidence of the prepotence of the possessor of these goods over other

individuals within the community. The invidious comparison now becomes

primarily a comparison of the owner with the other members of the

group. Property is still of the nature of trophy, but, with the cultural

advance, it becomes more and more a trophy of successes scored in the

game of ownership carried on between the members of the group under the

quasi-peaceable methods of nomadic life.

Gradually, as industrial activity further displaced predatory activity

in the community's everyday life and in men's habits of thought,

accumulated property more and more replaces trophies of predatory

exploit as the conventional exponent of prepotence and success. With the

growth of settled industry, therefore, the possession of wealth gains in

relative importance and effectiveness as a customary basis of repute and

esteem. Not that esteem ceases to be awarded on the basis of other, more

direct evidence of prowess; not that successful predatory aggression or

warlike exploit ceases to call out the approval and admiration of the

crowd, or to stir the envy of the less successful competitors; but

the opportunities for gaining distinction by means of this direct

manifestation of superior force grow less available both in scope and

frequency. At the same time opportunities for industrial aggression, and

for the accumulation of property, increase in scope and availability.

And it is even more to the point that property now becomes the

most easily recognised evidence of a reputable degree of success as

distinguished from heroic or signal achievement. It therefore becomes

the conventional basis of esteem. Its possession in some amount becomes

necessary in order to any reputable standing in the community. It

becomes indispensable to accumulate, to acquire property, in order to

retain one's good name. When accumulated goods have in this way once

become the accepted badge of efficiency, the possession of wealth

presently assumes the character of an independent and definitive basis

of esteem. The possession of goods, whether acquired aggressively by

one's own exertion or passively by transmission through inheritance from

others, becomes a conventional basis of reputability. The possession

of wealth, which was at the outset valued simply as an evidence of

efficiency, becomes, in popular apprehension, itself a meritorious act.

Wealth is now itself intrinsically honourable and confers honour on

its possessor. By a further refinement, wealth acquired passively by

transmission from ancestors or other antecedents presently becomes even

more honorific than wealth acquired by the possessor's own effort;

but this distinction belongs at a later stage in the evolution of the

pecuniary culture and will be spoken of in its place.

Prowess and exploit may still remain the basis of award of the highest

popular esteem, although the possession of wealth has become the basis

of common place reputability and of a blameless social standing.

The predatory instinct and the consequent approbation of predatory

efficiency are deeply ingrained in the habits of thought of those

peoples who have passed under the discipline of a protracted predatory

culture. According to popular award, the highest honours within human

reach may, even yet, be those gained by an unfolding of extraordinary

predatory efficiency in war, or by a quasi-predatory efficiency in

statecraft; but for the purposes of a commonplace decent standing in the

community these means of repute have been replaced by the acquisition

and accumulation of goods. In order to stand well in the eyes of the

community, it is necessary to come up to a certain, somewhat indefinite,

conventional standard of wealth; just as in the earlier predatory stage

it is necessary for the barbarian man to come up to the tribe's standard

of physical endurance, cunning, and skill at arms. A certain standard

of wealth in the one case, and of prowess in the other, is a necessary

condition of reputability, and anything in excess of this normal amount

is meritorious.

Those members of the community who fall short of this, somewhat

indefinite, normal degree of prowess or of property suffer in the esteem

of their fellow-men; and consequently they suffer also in their own

esteem, since the usual basis of self-respect is the respect accorded by

one's neighbours. Only individuals with an aberrant temperament can in

the long run retain their self-esteem in the face of the disesteem of

their fellows. Apparent exceptions to the rule are met with, especially

among people with strong religious convictions. But these apparent

exceptions are scarcely real exceptions, since such persons commonly

fall back on the putative approbation of some supernatural witness of

their deeds.

So soon as the possession of property becomes the basis of popular

esteem, therefore, it becomes also a requisite to the complacency which

we call self-respect. In any community where goods are held in severalty

it is necessary, in order to his own peace of mind, that an individual

should possess as large a portion of goods as others with whom he is

accustomed to class himself; and it is extremely gratifying to

possess something more than others. But as fast as a person makes new

acquisitions, and becomes accustomed to the resulting new standard of

wealth, the new standard forthwith ceases to afford appreciably greater

satisfaction than the earlier standard did. The tendency in any case is

constantly to make the present pecuniary standard the point of departure

for a fresh increase of wealth; and this in turn gives rise to a new

standard of sufficiency and a new pecuniary classification of one's

self as compared with one's neighbours. So far as concerns the present

question, the end sought by accumulation is to rank high in comparison

with the rest of the community in point of pecuniary strength. So long

as the comparison is distinctly unfavourable to himself, the normal,

average individual will live in chronic dissatisfaction with his present

lot; and when he has reached what may be called the normal pecuniary

standard of the community, or of his class in the community, this

chronic dissatisfaction will give place to a restless straining to place

a wider and ever-widening pecuniary interval between himself and

this average standard. The invidious comparison can never become so

favourable to the individual making it that he would not gladly rate

himself still higher relatively to his competitors in the struggle for

pecuniary reputability.

In the nature of the case, the desire for wealth can scarcely be

satiated in any individual instance, and evidently a satiation of the

average or general desire for wealth is out of the question. However

widely, or equally, or "fairly", it may be distributed, no general

increase of the community's wealth can make any approach to satiating

this need, the ground of which is the desire of every one to excel every

one else in the accumulation of goods. If, as is sometimes assumed, the

incentive to accumulation were the want of subsistence or of physical

comfort, then the aggregate economic wants of a community might

conceivably be satisfied at some point in the advance of industrial

efficiency; but since the struggle is substantially a race for

reputability on the basis of an invidious comparison, no approach to

a definitive attainment is possible.

What has just been said must not be taken to mean that there are no

other incentives to acquisition and accumulation than this desire to

excel in pecuniary standing and so gain the esteem and envy of one's

fellow-men. The desire for added comfort and security from want is

present as a motive at every stage of the process of accumulation in

a modern industrial community; although the standard of sufficiency in

these respects is in turn greatly affected by the habit of pecuniary

emulation. To a great extent this emulation shapes the methods and

selects the objects of expenditure for personal comfort and decent

livelihood.

Besides this, the power conferred by wealth also affords a motive

to accumulation. That propensity for purposeful activity and that

repugnance to all futility of effort which belong to man by virtue of

his character as an agent do not desert him when he emerges from the

naive communal culture where the dominant note of life is the unanalysed

and undifferentiated solidarity of the individual with the group with

which his life is bound up. When he enters upon the predatory stage,

where self-seeking in the narrower sense becomes the dominant note, this

propensity goes with him still, as the pervasive trait that shapes his

scheme of life. The propensity for achievement and the repugnance to

futility remain the underlying economic motive. The propensity changes

only in the form of its expression and in the proximate objects to which

it directs the man's activity. Under the regime of individual ownership

the most available means of visibly achieving a purpose is that afforded

by the acquisition and accumulation of goods; and as the self-regarding

antithesis between man and man reaches fuller consciousness, the

propensity for achievement--the instinct of workmanship--tends more

and more to shape itself into a straining to excel others in pecuniary

achievement. Relative success, tested by an invidious pecuniary

comparison with other men, becomes the conventional end of action. The

currently accepted legitimate end of effort becomes the achievement of

a favourable comparison with other men; and therefore the repugnance to

futility to a good extent coalesces with the incentive of emulation. It

acts to accentuate the struggle for pecuniary reputability by visiting

with a sharper disapproval all shortcoming and all evidence of

shortcoming in point of pecuniary success. Purposeful effort comes to

mean, primarily, effort directed to or resulting in a more creditable

showing of accumulated wealth. Among the motives which lead men to

accumulate wealth, the primacy, both in scope and intensity, therefore,

continues to belong to this motive of pecuniary emulation.

In making use of the term "invidious", it may perhaps be unnecessary to

remark, there is no intention to extol or depreciate, or to commend or

deplore any of the phenomena which the word is used to characterise. The

term is used in a technical sense as describing a comparison of persons

with a view to rating and grading them in respect of relative worth or

value--in an aesthetic or moral sense--and so awarding and defining

the relative degrees of complacency with which they may legitimately be

contemplated by themselves and by others. An invidious comparison is a

process of valuation of persons in respect of worth.

The Theory of the Leisure Class · 第 4 / 15 题