The Patent Medicines In The 20th Century

Although the old English patent medicines had not been the target at

which disturbed physicians and "muck-raking" journalists had taken aim,

these ancient remedies were governed by provisions of the new law. In

November 1906 the Bureau of Chemistry of the Department of Agriculture,

in charge of administering the new federal statute, received a letter

from a wholesale druggist in Evansville, Indiana. One of his stocks in

trade, the druggist wrote, was a remedy called Godfrey's Cordial. He

realized that the Pure Food and Drugs Act had something to do with the

labeling of medicines containing opium, as Godfrey's did, and he wanted

to know from the Bureau just what was required of him.[115] Many

manufacturing druggists and producers of medicine were equally anxious

to learn how the law would affect them. The editors of a trade paper,

the _American Druggist and Pharmaceutical Record_, issued warnings and

gave advice. It was still the custom, they noted, to wrap bottles of

ancient patent medicines, like Godfrey's Cordial and Turlington's

Balsam, in facsimiles of the original circulars, on which were printed

extravagant claims and fabulous certificates of cures that dated back

some two hundred years. The new law was not going to permit the

continuation of such 18th-century practices. Statements on the label

"false or misleading in any particular" were banned.[116]

[115] Letter from Charles Leich & Co. to Harvey Washington Wiley,

Bureau of Chemistry, Department of Agriculture, November 2, 1906.

Manuscript original in Record Group 97, National Archives,

Washington, D.C.

[116] _American Druggist and Pharmaceutical Record_, 1906, vol.

49, pp. 343-344.

A few manufacturers, as the years went by, fell afoul of this and other

provisions of the law. In 1918 a Reading, Pennsylvania, firm entered a

plea of guilty and received a fifty dollar fine for putting on the

market an adulterated and misbranded version of Dr. Bateman's Pectoral

Drops.[117] The law required that all medicines sold under a name

recognized in the _United States pharmacopoeia_ or the _National

formulary_, and Bateman's was included in the latter, must not differ

from the standard of strength, quality, or purity as established by

these volumes. Yet the Bateman Drops produced in Reading, the

government charged, fell short. They contained only 27.8 percent of the

alcohol and less than a tenth of the morphine that they should have

had. While short on active ingredients, the Drops were long on claims.

The wrapper boasted that the medicine was "effective as a remedy for

all fluxes, spitting of blood, agues, measles, colds, coughs, and to

put off the most violent fever; as a treatment, remedy, and cure for

stone and gravel in the kidneys, bladder, and urethra, shortness of

breath, straightness of the breast; and to rekindle the most natural

heat in the bodies by which they restore the languishing to perfect

health." Okell and Dicey had scarcely promised more. By 20th-century

standards, the government asserted, these claims were false and

fraudulent.

[117] Department of Agriculture, Bureau of Chemistry, Notices of

Judgment under the Food and Drugs Act, Notice of Judgment 6222,

United States vs. Pabst Pure Extract Co., 1919.

Other manufacturers sold Bateman's Drops without running afoul of the

law. In 1925, ninety-nine years after the Philadelphia College of

Pharmacy pamphlet was printed, one North Carolina firm was persuaded

that it still was relevant to tell potential customers, in a handbill,

that its Drops were being made in strict conformity with the College

formula.[118] For Compound Tincture of Opium and Gambir Compound,

however, most manufacturers chose to follow the _National formulary_

specifications, which remained official until 1936.

[118] Original handbill, distributed by Standard Drug Co.,

Elizabeth City, North Carolina, 1925, preserved in the files of

the Bureau of Investigation, American Medical Association,

Chicago, Ill.

Another old English patent medicine against which the Department of

Agriculture was forced to take action was Hooper's Female Pills.

Between 1919 and 1923, government agents seized a great many shipments

of this ancient remedy in versions put out by three Philadelphia

concerns.[119] Some of the packages bore red seals, others green seals,

and still others black, but the labeling of all claimed them to be "a

safe and sovereign remedy in female complaints." This theme was

expanded in considerable detail and there was an 18th-century ring to

the promise that the pills would work a sure cure "in all

hypochondriac, hysterick or vapourish disorders." No pill made

essentially of aloes and ferrous sulphate, said the government experts,

could do these things. Nor did the manufacturers, in court, seek to say

otherwise. Whether the seals were green or red, whether the packages

were seized in Washington or Worcester, the result was the same. No

party appeared in court to claim the pills, and they were condemned and

destroyed.

[119] Multiple seizures were made of products shipped by the

Horace B. Taylor Co., Fore & Co., and the American Synthetic Co.

The quotations are from Notice of Judgment 8868; see also 8881,

8914, 8936, 8956, 8974, 9134, 9147, 9203, 9510, 9586, 9785,

10203, 10204, 10629, 11519, 11669.

In one of the last actions under the 1906 law, a case concluded in

1940, after the first federal statute had been superseded by a more

rigorous one enacted in 1938, two of the old English patent medicines

encountered trouble.[120] They were British Oil and Dalby's

Carminative, as prepared by the South Carolina branch of a large

pharmaceutical manufacturing concern.

[120] Federal Security Agency, Food and Drug Administration,

Notice of Judgment 31134, United States vs. McKesson and Robbins,

Inc., Murray Division, 1942.

According to the label, the British Oil was made in conformity with the

Philadelphia College of Pharmacy formula given in an outdated edition

of the _United States dispensatory_. But instead of containing a proper

amount of linseed oil, if indeed it contained any, the medicine was

made with cottonseed oil, an ingredient not mentioned in the

Dispensatory. Therefore, the government charged, the Oil was

adulterated, under that provision of the law requiring a medicine to

maintain the strength and purity of any standard it professed to

follow. More than that, the labeling contravened the law since it

represented the remedy as an effective treatment for various swellings,

inflammations, fresh wounds, earaches, shortnesses of breath, and

ulcers.

Dalby's Carminative was merely misbranded, but that was bad enough. Its

label suggested that it be used especially "For Infants Afflicted With

Wind, Watery Gripes, Fluxes and Other Disorders of the Stomach and

Bowels," although it would aid adults as well. The impression that this

remedy was capable of curing such afflictions, the government charged,

was false and fraudulent. Moreover, since the Carminative contained

opium, it was not a safe medicine when given according to the dosage

directions in a circular accompanying the bottle. For these and several

other violations of the law, the defending company, which did not

contest the case, was fined a hundred dollars.

Throughout the 19th century, occasional criticism of the old English

patent medicines had been made in the lay press. One novel[121]

describes a physician who comments on the use of Dalby's Carminative

for babies: "Don't, for pity's sake, vitiate and torment your poor

little angel's stomach, so new to the atrocities of this world, with

drugs. These mixers of baby medicines ought to be fed nothing but their

own nostrums. That would put a stop to their inventions of the

adversary."

[121] John William De Forest, _Miss Ravenel's conversion from

secession to loyalty_, New York, 1867.

Opium had been lauded in the 17th and 18th centuries, when the old

English proprietaries began, as a superior cordial which could moderate

most illnesses and even cure some. "Medicine would be a one-armed man

if it did not possess this remedy." So had stated the noted English

physician, Thomas Sydenham.[122] But the 20th century had grown to fear

this powerful narcotic, especially in remedies for children. This point

of view, illustrated in the governmental action concerning Dalby's

Carminative, was also reflected in medical comment about Godfrey's

Cordial. During 1912, a Missouri physician described the death of a

baby who had been given this medicine for a week.[123] The symptoms

were those of opium poisoning. Deploring the naming of this "dangerous

mixture" a "cordial," since the average person thought of a cordial as

beneficial, the doctor hoped that the formula might be omitted from the

next edition of the _National formulary_. This did not happen, for the

recipe hung on until 1926. The Harrison Narcotic Act, enacted in 1914

as a Federal measure to restrict the distribution of narcotics,[124]

failed to restrict the sale of many opium-bearing compounds like

Godfrey's Cordial. In 1931, a Tennessee resident complained to the

medical journal _Hygeia_ that this medication was "sold in general

stores and drug stores here without prescription and is given to

babies." To this, the journal replied that the situation was "little

short of criminal."[125] The charge leveled against his competitors by

one of the first producers of Godfrey's Cordial two centuries earlier

(see page 158) may well have proved a prophecy broad enough to cover

the whole history of this potent nostrum. "... Many Men, Women, and

especially Infants," he said, "may fall as Victims, whose Slain may

exceed Herod's Cruelty...."

[122] Charles H. LaWall, _The curious lore of drugs and medicines

(Four thousand years of pharmacy)_, Garden City, New York, 1927,

p. 281.

[123] W. B. Sissons, "Poisoning from Godfrey's Cordial," _Journal

of the American Medical Association_, March 2, 1912, vol. 58, p.

650.

[124] Edward Kremers and George Urdang, _History of pharmacy_,

Philadelphia, 1951, pp. 170, 278.

[125] "Godfrey's Cordial," _Hygeia_, October 1931, vol. 9, p.

1050.

[Illustration: Figure 15.--TURLINGTON'S BALSAM OF LIFE bottles as

pictured in a brochure dated 1755-1757, preserved in the Pennsylvania

Historical Society, Philadelphia, Pa. According to Turlington, the

bottle was adopted in 1754 "to prevent the villainy of some persons

who, buying up my empty bottles, have basely and wickedly put therein a

vile spurious counterfeit sort."]

For those who persist in using the formulas of the early English patent

medicines, recipes are still available. Turlington's Balsam remains

as an unofficial synonym of U.S.P. Compound Tincture of Benzoin.

Concerning its efficacy, the _United States dispensatory_[126] states:

"The tincture is occasionally employed internally as a stimulating

expectorant in chronic bronchitis. More frequently it is used as an

inhalent ... It has also been recommended in chronic dysentery ... but

is of doubtful utility."

[126] _The dispensatory of the United States of America_, 25th

ed., Philadelphia, 1955, p. 158.

A formula for Godfrey's Cordial, under the title of Mixture of Opium

and Sassafras, is still carried in the _Pharmaceutical recipe

book_.[127] _Remington's practice of pharmacy_[128] retains a formula

for Dalby's Carminative under the former _National formulary_ title of

Carminative Mixture.

[127] _The Pharmaceutical recipe book_, 2nd ed., American

Pharmaceutical Association, 1936, p. 121.

[128] Eric W. Martin and E. Fullerton Cook, editors, _Remington's

practice of pharmacy_, 11th ed., Easton, Pennsylvania, 1956, p.

286.

In the nation of their origin, the continuing interest in the ancient

proprietaries seems somewhat more lively than in America. The 1953

edition of _Pharmaceutical formulas_, published by the London journal

_The Chemist and Druggist_, includes formulas for eight of the ten old

patent medicines described in this study. This compendium, indeed,

lists not one, but three different recipes for British Oil, and the

formulas by which Dalby's Carminative may be compounded run on to a

total of eight. Two lineal descendents of 18th-century firms which took

the lead in exporting to America still manufacture remedies made so

long ago by their predecessors. May, Roberts & Co., Ltd., of London,

successors to the Newbery interests, continues to market Hooper's

Female Pills, whereas W. Sutton & Co. (Druggists' Sundries), London,

Ltd., of Enfield, in Middlesex, successors to Dicey & Co. at Bow

Churchyard, currently sells Bateman's Pectoral Drops.[129]

[129] Letter from Owen H. Waller, editor of _The Chemist and

Druggist_, to George Griffenhagen, January 15, 1957.

In America, however, the impact of the old English patent medicines has

been largely absorbed and forgotten. During the past twenty years a

revolution in medical therapy has taken place. Most of the drugs in use

today were unknown a quarter of a century ago. Some of the newer drugs

can really perform certain of the healing miracles claimed by their

pretentious proprietors for the old English patent medicines.

A more recent import from Britain, penicillin, may prove to have an

even longer life on these shores than did Turlington's Balsam or

Bateman's Drops. Still, two hundred years is a long time. Despite the

fact that these early English patent medicines are nearly forgotten by

the public today, their American career is none the less worth tracing.

It reflects aspects not only of medical and pharmaceutical history, but

of colonial dependence, cultural nationalism, industrial development,

and popular psychology. It reveals how desperate man has been when

faced with the terrors of disease, how he has purchased the packaged

promises offered by the sincere but deluded as well as by the

charlatan. It shows how science and law have combined to offer man some

safeguards against deception in his pursuit of health.

The time seems ripe to write the epitaph of the old English patent

medicines in America. That they are now a chapter of history is a token

of medical progress for mankind.

[Illustration: Figure 16.--TURLINGTON'S BALSAM OF LIFE BOTTLE (all four

sides) found in an Indian grave at Mobridge, South Dakota; now

preserved in the U.S. National Museum. (_Cat. No. 32462, Archeol.;

Smithsonian photo 42936-A._)]

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