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Applied Psychology
POWER OF
MENTAL IMAGERY
_Being the Fifth of a Series of_
_Twelve Volumes on the Applications_
_of Psychology to the Problems of_
_Personal and Business_
_Efficiency_
BY
WARREN HILTON, A.B., L.L.B.
FOUNDER OF THE SOCIETY OF APPLIED PSYCHOLOGY
ISSUED UNDER THE AUSPICES OF
THE LITERARY DIGEST
FOR
The Society of Applied Psychology
NEW YORK AND LONDON
1920
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COPYRIGHT 1914
BY THE APPLIED PSYCHOLOGY PRESS
SAN FRANCISCO
(_Printed in the United States of America_)
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CONTENTS
Chapter
I. IMAGINATION AND RECOGNITION Page
RECOGNIZING THE PAST AS PAST 3
IMAGINATION, PAST, PRESENT AND FUTURE 5
II. KINDS OF MENTAL IMAGES
VISUAL IMAGERY 9
AUDITORY IMAGERY 11
IMAGERY OF TASTE AND SMELL 12
MUSCULAR AND TACTUAL IMAGERY 13
PERSONAL DIFFERENCES IN MENTAL IMAGERY 14
INVESTIGATIONS OF DOCTOR GALTON 15
INVESTIGATIONS OF PROFESSOR JAMES 16
INVESTIGATIONS OF PROFESSOR SCOTT 21
III. HOW TO INFLUENCE OTHERS THROUGH MENTAL IMAGERY
A RULE FOR INFLUENCING OTHERS 31
APPLICATION TO PEDAGOGY 32
HOW TO SELL GOODS BY MENTAL IMAGERY 33
A STUDY OF ADVERTISEMENTS 34
THE WORDS THAT CREATE DESIRE 35
A KEY FOR SELECTING A CALLING 36
IV. HOW TO TEST YOUR MENTAL IMAGERY
FINDING OUT YOUR WEAK POINTS 39
TESTS FOR VISUAL IMAGERY 40
TESTS FOR AUDITORY AND OLFACTORY IMAGERY 42
TESTS FOR IMAGERY OF TASTE AND TOUCH 43
TESTS FOR IMAGERY OF HEAT AND COLD 44
HOW TO CULTIVATE MENTAL IMAGERY 45
V. THE CREATIVE IMAGINATION
THE PROCESS OF CREATIVE IMAGINATION 49
BUSINESS AND FINANCIAL IMAGINATION 50
HOW WEALTH IS CREATED 51
THE KLAMATH PHILOSOPHY 52
HOW MEN GET THINGS 53
PREREQUISITES TO ACHIEVEMENT 54
HOW TO TAKE RADICAL STEPS IN BUSINESS 55
THE EXPANSION OF BUSINESS IDEALS 57
RISING TO THE EMERGENCY 58
THE CONSTRUCTIVE IMAGINATION 59
LITTLE TASKS AND BIG TASKS 60
WORKING UP A DEPARTMENT 61
IMAGINATION IN HANDLING EMPLOYEES 62
HOW TO TEST AN EMPLOYEE'S IMAGINATION 63
IMAGINATION IN BUSINESS GENERALLY 64
IMAGINATION AND ACTION 65
IMAGINATION AND RECOGNITION
[Illustration]
CHAPTER I
IMAGINATION AND RECOGNITION
[Sidenote: _Recognizing the Past as Past_]
In the preceding volume of this _Course_, entitled "The Trained
Memory," you learned that the memory process involves four
elements, Retention, Recall, Recognition and Imagination; and the
scope and operation of two of these elements, Retention and
Recall, were explained to you.
There remain Recognition and Imagination, which we shall make the
subject of this book. We shall treat of them, however, not only
as parts of the memory process, but also as distinct operations,
with an individual significance and value.
Both Recognition and Imagination have to do with mental images.
Recognition relates exclusively to those mental images that are
the replica of former experiences. _It is the faculty of the mind
by which we recognize remembered experiences as a part of our own
past._ If it were not for this sense of familiarity and of
ownership and of the past tense of recalled mental images, there
would be no way for us to distinguish the sense-perceptions of
the past from those of the present.
Recognition is therefore an element of vital necessity to every
act of memory.
[Sidenote: _Imagination, Past, Present and Future_]
Imagination relates either to the past, the present or the
future. On the one hand, it is the outright re-imagery in the
mind's eye of past experiences. On the other hand, it is the
creation of new and original mental images or visions by the
recombination of old experiential elements.
[Illustration: _Girls_--
You'll want to have it taste just right, especially if it's for
"him," so be careful of the directions: Make a paste, using a
tablespoonful of
Anderson's Chocolate
--to a cup of boiling milk--stir for a moment--then serve
this delightful beverage. Watch his eyes sparkle--note the
satisfaction in every sip--hear him murmur "You're a dear."
THIS ADVERTISEMENT COMBINES DIFFERENT ELEMENTS IN A SKILFUL
APPEAL TO THE SENSES. SEE TEXT, PAGE 34]
KINDS OF MENTAL IMAGES
[Illustration]