When a change of Ministry occurs in England, no one would undertake to

say exactly what share in that result is attributable to journalistic

repetition and suggestion—to the cumulative impression wrought on the

public mind, through weeks, months, and years, by the Conservative or

the Liberal press. And he would be a bold man who presumed to say how

little or how much the Old Comedy may have to do with the phenomena

of oligarchic reaction in the latter part of the Peloponnesian War,

or with the stimulation of all those sentiments which have their

record in the death of Socrates. The confused travesty of Socrates in

the _Clouds_ corresponds, in its general features, with the confused

prepossessions of which he was afterwards the victim. In this case,

as in others, Comedy was not the origin, but the organ, of a popular

opinion. It did not create the prepossessions; but it strengthened

them by the simple process of reflecting them in an exaggerated form.

Briefly, Aristophanic Comedy had many of the characteristics of

vehement party journalism, but was directed either against persons,

on the one hand, or against general principles and tendencies on

the other—not against measures. Its most obvious strength lay in

brilliant originality of form; but its political and social effect

depended essentially on its representative value. It was the great

ancient analogue of journalism which seems to lead opinion by skilfully

mirroring it—unsparing in attack, masterly in all the sources of

style, but careful, where positive propositions are concerned, to keep

within the limits of safe and accepted generalities.

Just as the Old Comedy was losing its freedom of utterance, a new

agency began to appear, which invites comparison with journalism of a

calmer and more thoughtful type. Rhetoric, of which we already feel

the presence in Athenian drama, had now become a developed art. Skill

analogous to that of the modern journalist was often required, for

purposes of speaking, by the citizen of a Greek republic.[59] He might

desire to urge his views in a public assembly where the standard of

speaking was high and the audience critical. He might be compelled

to defend his fortunes, or even his life, before a popular jury of

many hundreds, when the result would depend in no small measure on

oratorical dexterity. Already a class of men existed who composed

speeches for private persons to deliver in law-courts. The new art was

naturally enlisted in the service of any party politics. A skilful

writer now felt that there was a way of producing an effect which would

be less transient than that of a speech in the assembly. From the end

of the fifth century B.C. we begin to meet with a species of

composition which may best be described as a political pamphlet.

The paper on the Athenian polity, which has come down under Xenophon’s

name, is an aristocratic manifesto against the democracy, which

might have appeared in an ancient _Quarterly Review_. The paper on

the _Revenues of Athens_, belonging to the middle of the fourth

century B.C., is a similar article in favor of peace and

the commercial interests. Many of the extant pieces of the orator

Isocrates, in the fourth century B.C., though couched in the

form of speeches, were meant to be read, not spoken, and are in reality

highly finished political pamphlets. More, perhaps, than any other

writer of antiquity, Isocrates resembles a journalist who is deeply

impressed with the dignity and responsibility of his calling; who

spares no pains to make his work really good; and who has constantly

before his mind the feeling that his audience is wider, and his power

greater, than if he was actually addressing a public assembly on the

same theme. His articles—as we may fitly call them—are usually

intended to have a definite effect at a particular moment. He wishes

to make Athens and Sparta combine at once in an expedition to Asia. He

wishes to strike in with a telling argument for peace at the moment

when negotiations are pending between Athens and her allies. He desires

to strengthen the hands of the party, at Athens and at Sparta, who

refuse to recognize the restoration of Messene by the power of Thebes.

In this last case, we know that a pamphlet on the other side was

written by the rhetorician Alcidamas. Here then is an example of

literary controversy on contemporary public affairs.

Nor is it merely in regard to the political questions of the day that

Isocrates performs the part of a journalist. He deals also with the

social life of Athens. He expresses the feeling with which men of the

old school observed a deterioration of manners connected, in their

views, with the decay of Conservative elements in the democracy. He

shows us the throngs of needy citizens, eagerly casting lots outside

the law-courts for the privilege of employment as paid jurymen—while

at the same time they are hiring mercenary troops to fight their

battles abroad. He pictures the lavish display which characterized the

festivals of the improvident city—where the amusement of the public

had now become a primary art of statesmanship—when men might be seen

blazing in gold spangled robes, who had been shivering through the

winter in rags. He brings before us the young men of a degenerate

Athens—no longer engaged in vigorous exercises of mind and body, in

hunting or athletics; no longer crossing the market-place with downcast

eyes, or showing marks of deference to their elders—but passing their

hours in the society of gamesters and flute-players, or lazily cooling

their wine in the fountain by the Ilissus. He is, in brief, a voice of

public opinion on all the chief matters which come within the province

of the publicist. In order that such a writer should have an influence

similar to that of a newspaper, it was enough that copies of his

writings should be sufficiently multiplied to leaven the conversation

of the market-place and of private society. Every possessor of a copy

was a centre from which the ideas would reach the members of his

own circle. And there is good evidence that, in the fourth century

B.C., the circulation of popular writings throughout the

Hellenic world was both wide and rapid. The copying industry, in the

Greece of that age, doubtless fell far short of the dimensions to which

the labor of cultivated slaves (the _literati_) afterwards raised it at

Rome—where we hear of Augustus, for instance, confiscating no fewer

than two thousand copies of a single work—the psuedo-Sibylline books.

But it was still amply sufficient to warrant a general comparison,

in the sense just defined, between the influence of such a writer as

Isocrates, and that of a modern journalist.

We have hitherto spoken only of the written rhetoric, in which the

form of a speech was merely a literary fiction, like that adopted—in

imitation of Isocrates—by Milton, when he chose to couch his

_Areopagitica_ in the form of a speech addressed to the Lords and

Commons of England. But in passing, we should note that the actually

spoken rhetoric of antiquity—especially of Greece—bore a certain

analogy to the more elaborate efforts of journalism. This depends on

the fact that ancient usage fully recognised, and generally expected,

careful premeditation; while the speaker, conscious of the demand

for excellence of form, usually aimed at investing his speech with

permanent literary value. Demosthenes and Cicero are both witnesses to

this: Cicero, doubtless, piqued himself on a faculty of extemporising

at need, but probably trusted little to it on great occasions; while

with Demosthenes it was the rule, we are told, never to speak without

preparation. Take the oration delivered by Lysias at the Olympian

festival, where he is exhorting the assembled Greeks to unite against

the common foes of Hellas in Sicily and in Persia. Here the orator

is essentially an organ of patriotic opinion, and his highly-wrought

address is a finished leading-article, for which the author sought the

largest publicity.

In turning from Greece to Rome, we are prepared to find literature

holding a different relation towards public opinion. The Greek

temperament with its quick play of thought and fancy, had an

instinctive craving to make the sympathy of thoughts continually felt

in words, and to accompany action with a running comment of speech. The

Roman, as we find him during Rome’s earlier career of conquest, was

usually content to feel that his action was in conformity with some

principle which he had expressed once for all in an institution or a

statute. His respect for authority, and his moral earnestness—in a

word his political and social gravity—rendered him independent of the

solace which the lively Greek derived from a demonstrated community of

feeling. Rome, strong in arms, severe, persistent, offering to people

after people the choice of submission or subjugation; Rome, the head of

the Latin name, the capital of Italy, the queen of the Mediterranean,

the empress of a pacified, because disarmed, world; Rome, who never

deemed a war done until conquest had been riveted by law which should

be the iron bond of peace,—this idea was the true inspiration of the

Roman; and, as the literature was matured, it was this which added

order to strength, and majesty to order, in the genius of the Roman

tongue. It is especially curious to observe the fate which Comedy

experienced when it first appeared at Rome, and endeavored to assume

something of the political significance which its parent, Greek Comedy,

had possessed at Athens. The poet Naevius appeared just after the

first Punic War. He was a champion of popular liberties against the

domination of the Senate; and, in his plays, he treated some of the

Senatorian chiefs with satire of a quality which, to judge from the

extant specimens, was exceedingly mild. “Who had so quickly ruined the

commonwealth?” was a query put in one of his comedies; and the reply

was, “New speakers came forward—foolish young men.” In another piece,

he alluded to the applauses bestowed on him as proving that he was

a true interpreter of the public mind, and deprecated any great man

interfering with him. A very slave in one of his comedies, he added,

was better off than a Roman citizen nowadays. Contrast these remarks

with the indescribable insults which Aristophanes had boldly heaped on

the Athenian demagogues. Mild as Naevius was, however, he was not mild

enough for the “foolish young men.” Having ventured to observe that the

accession of certain nobles of high office was due to a decree of fate,

he was promptly imprisoned; he was afterwards banished; and he died

in exile. This seems to have been the first and last attempt of Roman

Comedy to serve as an organ of popular opinion. The Roman reverence for

authority was outraged by the idea of a public man being presented in a

comic light on the boards of a theatre. On the other hand, Roman

feeling allowed a public man to be attacked, in speaking or in writing,

with almost any degree of personal violence, provided that the purpose

was seriously moral. Hence the personal criticism of statesmen, which

at Athens had belonged to Comedy, passed at Rome into another kind of

composition. It became an element of Satire.

The name of Satire comes, as is well known, from the _lanx satura_,

the platter filled with first-fruits of various sorts, which was an

annual thank-offering to Ceres and Bacchus. “Satire” meant a medley, or

miscellany, and the first characteristic of Roman satire was that the

author wrote in an easy, familiar way about any and every subject that

was of interest to himself and his readers. As Juvenal says,—

“Men’s hopes, men’s fear—their fond, their fretful dream—

Their joys, their fuss—that medley is my theme.”

Politics, literature, philosophy, society—every topic of public or

private concern—belonged to the _Satura_, so long as the treatment was

popular. Among all the forms of Roman literature, Satire stands out

with a twofold distinction. First, it is genuinely national. Next, it

is the only one which has a continuous development, extending from the

vigorous age of the Commonwealth into the second century of the Empire.

Satire is pre-eminently the Roman literary organ of public opinion. The

tone of the Roman satirist is always that of an ordinary Roman citizen,

who is frankly speaking his mind to his fellow-citizens. An easy,

confidential manner in literature—as of one friend unbosoming himself

to another—seems to have been peculiarly congenial to the ancient

Italian taste. We may remember how the poet Ennius introduced into

his epic a picture of the intimate converse between himself and the

Roman general Servilius Geminus—a picture not unworthy of a special

war-correspondent attached to head-quarters. Then Satire profited by

the Italian gift for shrewd portraiture of manners. Take, for instance,

the picture of a coquette, drawn some twenty centuries ago by Naevius:

“Like one playing at ball in a ring, she tosses about

from one to another, and is at home with all. To one

she nods, to another she winks; she makes love to one,

clings to another.... To one she gives a ring to look

at, to another blows a kiss; with one she sings, with

another corresponds by signs.”[60]

The man who first established Satire as an outspoken review of Roman

life was essentially a slashing journalist. This was Lucilius, who

lived in the latter years of the second century B.C. He

attacked the high-born statesmen, who, as he put it, “thought that they

could blunder with impunity, and keep criticism at a distance by their

rank.” On the other hand, he did not spare plebeian offenders. As one

of his successors says, “he bit deep into the town of his day, and

broke his jawtooth on them.” Literature and society also came under his

censures. He lashes the new affectation of Greek manners and speech,

the passion for quibbling rhetoric, the extravagance of the gluttons

and the avarice of the misers. Even the Roman ladies of the time do

not wholly escape. He criticises the variations of their toilettes.

“When she is with _you_, anything is good enough; when visitors are

expected, all the resources of the wardrobe are taxed,” The writings

of this trenchant publicist formed the great standing example of free

speech for later Roman times. Horace eschews politics; indeed, when he

wrote, political criticism had become as futile as it was perilous; but

he is evidently anxious to impress on the Roman public that he is true

to the old tradition of satire by fearlessly lashing folly and vice.

Persius, who died at the age of twenty-eight in the reign of Nero, made

Roman Satire a voice of public opinion in a brave and a pure sense.

Horace had been an accomplished Epicurean, who found his public among

easy-going, cultivated men of the world. Persius spoke chiefly to minds

of a graver cast: he summoned Roman citizens to possess themselves of a

moral and intellectual freedom which no Cæsar could crush, the freedom

given by the Stoic philosophy,—that philosophy which had moulded the

jurisprudence of the Republic, and was now the refuge of thoughtful

minds under the despotism of the Empire. Then we have once more a

slashing publicist in Juvenal, who is national and popular in a broader

sense than Horace or Persius. His fierce indignation is turned against

the alien intruders, the scum of Greece and Asia, who are making Rome a

foreign city, and robbing Roman citizens of their bread. He denounces

the imported vices which are effacing the old Roman character. He is

the last of the Roman satirists, and in much he resembles the first.

It may be noted that each of the three satirists of the Empire—Horace,

Persius, Juvenal—gives us a dialogue between himself and an imaginary

friend, who remonstrates with him for his rashness in imitating

Lucilius, the outspoken satirist of the Republic. Horace, replies,

in effect, “Never mind, _I’m_ not afraid—Augustus will stand by me

as Scipio and Laelius stood by Lucilius;” but, in fact, Horace never

strikes like Lucilius; he keeps us smiling while he probes our faults;

“he gains his entrance, and plays about the heart;” his censures even

when keen, show cautious tact. Persius replies: “You need not read me

if you do not like: but the joke is too good; I _must_ tell some one

that Midas has the ears of an ass.” When Juvenal is warned, we catch

quite a different tone in the answer. After painting the Rome of his

day, he says (I venture to give a version of my own):—

“Nought worse remains: the men of coming times

Can but renew our lusts, repeat our crimes.

Vice holds the dizzy summit: spread thy sail,

Indignant Muse, and drive before the gale!

But who shall find, or whence—I hear thee ask—

An inspiration level with the task?

Whence that frank courage of an elder Rome,

When Satire, fearless, sent the arrow home?

‘Whom am I bound,’ she then could cry, ‘to spare?

If high-placed guilt forgive not, do I care?’

Paint _now_ the prompter of a Nero’s rage—

The torments of a Christian were thy wage,—

Pinned to the stake, in blazing pitch to stand,

Or, on the hook that dragg’d thee, plough the sand....

* * * * *

No danger will attend thee if thou tell

How to Aeneas warlike Turnus fell;

No spite resents Achilles’ fateful day,

Or Hylas, with his urn, the Naiads’ prey;

But when Lucilius, all his soul afire,

Bared his good sword and wreak’d his generous ire,

Flush’d cheeks bewrayed the secrets lock’d within,

And chill hearts shivered with their conscious sin.

Hence wrath and tears. Ere trumpets sound, debate:

Warriors, once armed, repent of war too late.

‘Then shall plain speech be tried on those whose clay

Rests by the Latin or Flaminian Way.’”

He did indeed try the plainest of speech, not only on dead tyrants

and their ministers, but on the society of his own time. The elder

Disraeli remarks that Richard Steele meant the _Tatler_ to deal with

three provinces—manners, letters, and politics; and that, as to

politics, “it remained for the chaster genius of Addison to banish this

disagreeable topic from his elegant pages.” Horace was in this respect

the Addison of Satire under the Empire. In Juvenal, the Italian medley

once more exhibits, though with necessary modifications, the larger and

more vigorous spirit of its early prime. The poetical epistle, which in

Horace is so near to Satire, usually differed from it in having less

of the chatty miscellaneous character, and in being rather applied to

continuous didactic exposition. The prose epistle, which was often

meant for publication even when formally private, also contributed not

only to express, but to mould, public opinion. Epigrams and lampoons

might happen to be vehicles of a general feeling; but they differ from

the forms of literature here considered in being essentially personal,

like the satirical poetry of early Greece.

There is yet another agency, common to Greece and Rome, at which we

must glance—the Oracles. Often, of course, they had a most important

part in directing public opinion at critical moments; but this was

not all. There were occasions on which an oracle became, in a strict

sense, the organ of a political party. Thus the noble Athenian family

of the Alcmaeonidae bribed the Delphian priests to make the oracle an

organ of public opinion in favor of freeing Athens from Peisistratus.

Accordingly, whenever Spartans came to consult the god on any subject

whatever, this topic was always worked into the response. Apollo, in

short, kept up a series of most urgent leading articles; and at last

the Spartans were roused to action. Then, when Cleomenes, one of the

two Spartan kings, wished to have his colleague Demaratus deposed, he

made friends with an influential man at Delphi; the influential man

bribed the priestess; and the oracle declared that Demaratus was not of

the blood royal. In this case, the fraud was found out; the priestess

was deposed; and when Cleomenes died mad, men said that this was the

hand of Apollo. When the Persians were about to invade Greece, the

Delphic oracle took the line of advising the Greeks to submit. The

Athenians sent to ask what they should do, and the oracle said, “Fly

to the ends of the earth.” The Athenians protested that they would not

leave the temple until they got a more comfortable answer. Hereupon an

influential Delphian advised them to assume the garb of suppliants; and

this time Apollo told them to trust to their wooden walls. Herodotus

mentions between seventy and eighty oracles (I believe) of one sort

or another, and less than half of these contain _predictions_. The

predictions usually belong to one of two classes; first, those

obviously founded on secret information or on a shrewd guess; and,

secondly, those in which the oracle had absolutely no ideas on the

subject, and took refuge in vagueness.

Any one who reads the column of Answers to Correspondents in a

prudently conducted journal will recognize the principal types of

oracle. In truth, the Delphic oracle bore a strong resemblance to a

serious newspaper managed by a cautious editorial committee with no

principles in particular. In editing an oracle, it was then, as it

still is, of primary importance not to make bad mistakes. The Delphian

editors were not infallible; but, when a blunder had been made, they

often showed considerable resource. Thus, when Croesus had been utterly

ruined, he begged his conqueror to grant him one luxury—to allow him

to send to Delphi, and ask Apollo whether it was his usual practice to

treat his benefactors in this way. Apollo replied that, in point of

fact, he had done everything he could; he had personally requested

the Fates to put off the affair for a generation; but they would only

grant a delay of three years. Instead of showing annoyance, Croesus

ought to be grateful for having been ruined three years later than he

ought to have been. There are Irish landlords who would see a parable

in these things. Sometimes we can see that Apollo himself is slightly

irritated, as an editor might be by a wrong-headed or impertinent

querist. Some African colonists had been pestering Apollo about their

local troubles and his own former predictions; and the response from

Delphi begins with the sarcastic remark, “I admire your wisdom if you

know Africa better than I do,” The normal tendency of the Delphic

oracle was to discourage rash enterprise, and to inculcate maxims of

orthodox piety and moderation. The people of Cnidos wanted to make

their peninsula an island by digging a canal, but found it very hard

work; and the oracle told them that if Zeus had meant the peninsula

to be an island, he would have made it an island—which reminds one

of some of the arguments against the Channel Tunnel. In one special

direction, however, Delphi gave a real impulse to Hellenic progress.

It was a powerful promoter of colonization: for instance, the first

Greek settlements in Corsica and on the coast of Africa were directly

due to Delphic oracles. We even find the oracle designating individuals

for work abroad; as when it nominated a man of Mantinea to reform the

constitution of Cyrene. In Scotland we are wont to take a keen interest

in everything that bears on colonial careers for young men; and one day

a Greek class had been reading about the Delphic oracle telling some

Thracians to choose as their king the first man who should ask them to

dinner. Miltiades had this privilege, and forthwith got the Thracian

appointment. “Do you think,” a thoughtful student asked, “that there

could have been any collusion?”

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