10. By Pure Design I mean simply Order, that is to say, Harmony,
Balance, and Rhythm, in lines and spots of paint, in tones, measures,
and shapes. Pure Design appeals to the eye just as absolute Music
appeals to the ear. The purpose in Pure Design is to achieve Order
in lines and spots of paint, if possible, the perfection of Order, a
supreme instance of it, the Beautiful: this with no other, no further,
no higher motive; just for the satisfaction, the pleasure, the delight
of it. In the practice of Pure Design we aim at Order and hope for
Beauty. Even the motive of giving pleasure to others lies beyond the
proper purpose of Pure Design, though it constantly happens that in
pleasing ourselves we give others pleasure.