5. Electronic commerce

Although a multilingual Web may be desirable on moral and ethical grounds, such

high ideals are not enough to make it other than a reality on a small-scale. As

well as the appropriate technology being available so that the non-English

speaker can go, there is the impact of "electronic commerce" as a major force

that may make multilingualism the most natural path for cyberspace.

Sellers of products and services in the virtual global marketplace into which

the Internet is developing must be prepared to deal with a virtual world that is

just as multilingual as the physical world. If they want to be successful, they

had better make sure they are speaking the languages of their customers!

= How do you see the future?

As a company that derives its very existence from the importance attached to

languages, I believe the future will be an exciting and challenging one. But it

will be impossible to be complacent about our successes and accomplishments.

Technology is already changing at a frenetic pace. Life-long learning is a

strategy that we all must use if we are to stay ahead and be competitive. This

is a difficult enough task in an English-speaking environment. If we add in the

complexities of interacting in a multilingual/multicultural cyberspace, then the

task becomes even more demanding. As well as competition, there is also the

necessity for cooperation -- perhaps more so than ever before.

The seeds of cooperation across the Internet have certainly already been sown.

Our NetGlos Project has depended on the goodwill of volunteer translators from

Canada, U.S., Austria, Norway, Belgium, Israel, Portugal, Russia, Greece,

Brazil, New Zealand and other countries. I think the hundreds of visitors we get

coming to the NetGlos pages everyday is an excellent testimony to the success of

these types of working relationships. I see the future depending even more on

cooperative relationships -- although not necessarily on a volunteer basis.

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