CHAPTER XII

FLETCHERIZING AS A TEMPERANCE EXPEDIENT

Tramp Reform--A Remarkable Man--How to Enjoy Wine--Fletcherism

as a Cure for Morbid Cravings--A Trial of Fletcherism and its

Results--Fletcherism as First Aid

Now we come to a phase of the merits of Fletcherism which has already

furnished an abundance of evidence to its credit. In my first

experiment, not yet under academic supervision, with no laboratory

measurements wherewith to describe the results in chemical terms, I

was dealing with a company of ordinary tramps picked up in the streets

of Chicago. They simply ate what they chose to order from the bill of

fare of a cheap restaurant, but were told to chew everything for all

it was worth, which they made no objection to doing. Time was of no

value to them, and they really discovered new delights of gustatory

pleasure which they had not known before. Tramps are generally

persons of resourcefulness and have a cultivated appreciation. Their

resourcefulness consists chiefly of being able to live without working,

and their appreciation is made keen by the lottery of chance in seeking

to get something for which they give nothing.

My tramps were beery and bleery as tramps generally are, but not so

dirty; for I paid for baths, washing, and in some instances furnished

clothing. Besides supplying these luxuries, I gave them occasionally a

big silver dollar which they called a "cart wheel."

It was surprising to see these degenerates freshen up in appearance and

lose their blotchiness and greasiness of facial appearance. I knew how

to talk to them to get their confidence, and they looked on me as just

another "freak" like themselves, but with some kind of a money "pull."

There were fat and thin among them, and it was a matter of surprise

that after a little some of the thin got stouter and the fat fell off

in weight at the same time. One of them was a belligerent socialist and

the author of a well-known book which had quite a vogue in the earlier

history of present-day socialism.

Up to the time I began my own experiment, I had been a social drinker

of alcohol in all forms to the full extent of "gentlemanly decency,"

with occasional slips when near the outer edge that made me ashamed of

myself after I got sober again. I am now more ashamed than ever when

I am reminded of my early foolishness, but since my experiences are

being turned to good account I forgive myself. Not only were social

occasions an excuse, but I often ordered the social occasions to serve

as an excuse. I had never resorted to snake-bites to give legitimate

excuses, but I so crowded my resources in this direction that at one

time I held the "record," for the community in which I lived, for what

was called "hollowness of legs and steadiness of head," and so much was

this "strength of character" valued in that community in America, that

one was supposed to take pride in holding the record.

The result of my own pursuit of thorough tasting of my food had been

that my own ponderosity of front weight fell off, and at the same time

I had no desire for wine or beer. It was all a surprise to me, but it

was not an amazing surprise until one day one of my tramp guests came

to me and said: "Boss, this eatin' game is great; think of me with a

dollar in my pocket and not wantin' beer."

In a short time I forgot that I had ever liked wine or beer. It never

occurred to me to order it except for a guest, and then I took it with

him, or, rather them, for there were usually several or many at my

eating parties, but in the Fletcherian manner which is so eminently

Epicurean that a few sips went as far as a half-bottle used to do.

Here is an important point in profitable economics that any one can

demonstrate for himself at once and not rely on my sayso, or that of

any one else. Later on I will tell how to do it. The secret is worth

its weight in gold as an Epicurean prize as well as a money-saver. I

have to tell, a little further on, of a very large experiment which

came as a surprise also. It was in a section of country, and among a

class of people, where to escape from the toils of the drink demon is

nothing short of a miracle.

A REMARKABLE MAN

But before I relate this climaxic experience I will once more refer

to one of the most remarkable men I have had the pleasure of meeting.

His case covers more sides of healthy variety than that of almost any

one, but he has even a better showing in some respects than any. He

is an M.D.; a Ph.D.; an Sc.D.; an A.M.; and a P.H.D.; which last is

the "stiffest exam." of them all. He is a champion athlete; the father

of an all-round college champion; and as graceful a gymnast as any

one ever saw do the "Giant Swing" on the horizontal bar. He is also a

grandfather and now past fifty.

This was his experience in 1902 or 1903, in connection with my being

called to New Haven to submit to examination under the supervision

of Professor Chittenden. It is Dr. Anderson to whom I refer, and he

permits my stating his experience as often as I like for the good it

will do. My expression of appreciation of his academic and athletic

accomplishments is all my own and not authorized.

When I was turned over to Dr. Anderson for physical examination in the

Yale gymnasium, my fitness was surprising to him as he has stated in

his reports. He was also ripe for the reasonableness of my revelations.

He seemed to me to be in the "pink of condition" himself, and he was

so, as "pink" was judged at the time, for a man of his age.

Dr. Anderson tried more careful mastication than usual, and paid more

attention to the thorough enjoyment of his food with the same pleasant

results that come to everybody when making the trial, no matter how

moderate and temperate they have been before. It is equivalent to

putting a little keener edge on appetite than usual. Children and even

fine ladies will perk up a little when they are conscious of being

noticed, and the human senses are human in more ways than one.

Dr. Anderson was pleased with the revelation as a pleasure promoter,

but did not notice that he was forgetting to take his daily

prescription of stimulant. He was a medical man, past forty, beginning

to slack up a little in his elasticity and strength. He was reaching

that age when even the most temperate and careful begin to be a little

lenient with themselves. His doctor friends were in the habit of

prescribing a little stimulant to counter-balance this expected decline

in energy and he took their advice. It was the medical fad of the

period.

At first, Dr. Anderson ordered for himself one small drink of good

medicinal whisky a day, and the effect was as expected. By and bye,

however, a little more was needed, and this increasing demand continued

its insistence until three drinks were no more efficacious than one had

been at first. When I was introduced to him he had begun on his fourth

drink daily, and yet burned it up in his exercise without feeling it

much.

A couple of weeks after he began to check up my test by personal

experience, which is the only scientific way, he all at once

remembered, one day, that he had forgotten to take his whisky, and yet

he was fitter than usual. I had not mentioned my own experience in this

regard to him, I believe, as when we were together he kept me busy with

the exercises of the 'Varsity crew, and I had little chance to give

him accounts of my full experience. Besides, it did not occur to me

that it would interest him who seemed to be moderation and temperance

personified. And so he was, according to the scientific estimate of

the time, but Nature has another standard of temperance, and under her

strict guidance very little but good spring water is needed or desired.

HOW TO ENJOY WINE

To illustrate this and also suggest a way of letting Mother Nature

prove that I represent her correctly in this important matter, I will

give an account of an actual happening.

I was lecturing in Buffalo, New York, in America, and was invited to

address the members of the sumptuous Buffalo Club. I dwelt especially

on Fletcherizing as a means of getting the good and the best out of

food and drink, and yet for little cost, and at the close of the

lecture a dozen or more of the audience asked me to demonstrate my

point as above. I was happy to do this, and called for a pint of the

choicest still wine, with cordial glasses. The request caused a smile

among some of my hosts who were proud of being "one bottle" consumers.

When the wine came I poured out half a cordial glass as the portion

I selected for myself and recommended the same prescription for the

others, as a "starter." Then I breathed and sipped my delicious

grape-juice, as I had learned to do from the professional wine-tasters

on the Rhine, in Germany, and in the Burgundy region, in France. The

others did the same, and seemed to get unusual satisfaction from both

the _bouquet_ and the taste.

What happens is this: You sense the wine by means of the olfactories

as you would breathe in the odour of a delicately perfumed flower.

Taste is excited and becomes jealous of Smell. You give Taste a taste.

Something more subtle than taste; a sort of aroma, so to speak, spreads

over the head. You feel the taste of the delicacy up around the

temples, and the sensation is delightful in the extreme, fading slowly

away but leaving a lovely memory impression.

Then you take another sip, and the sensation is about the same, and

so on for a sip or two more, when the supremest delicacy of the wine

ceases to express itself. Two or three sips more, and the wine no

longer tastes good. Carried further, in this appetite-respecting

manner, there will be a desire to spit out the sips, and there is no

temptation to drink them.

Professional wine-tasters are supposed never to _drink_ wine. After

tasting it they spit out the remnant from which the taste has been

exhausted. Tea tasters and beer tasters and special food tasters do the

same in order to preserve their keen taste discrimination.

There is just as definite Swallowing Sense and Expectorating Sense

as there is Taste Sense. There is just as strong Appetite Sense for

proteid, when the body is short of it, as there is thirst-demand for

water for the rehydration of the body. The Senses have sense!

Returning to the Buffalo Club experiment in demonstrating Epicurean

Temperance: The half-bottle of wine gave more satisfaction to the dozen

or more members of the Club who participated in the experiment than any

of them knew was possible.

FLETCHERISM AS A CURE FOR MORBID CRAVINGS

It is not necessary to supply expensive wine for the complete

satisfaction of the most delicate epicureanism if Fletcherizing is

employed as an habitual cream-separating means. The cream of common

wheat bread, and of anything that the normalized appetite favours, is

as satisfying when the body is in need of what it contains as are drops

of the most costly Johannisberger of the rarest vintages, and nothing

but water thoroughly quenches real thirst.

The "testimonials" of one sort and another, including letters and

verbal account, attesting to the effect of natural eating on abnormal

desires or cravings, number thousands. The reform has not been the

result of suggestion, although in some cases suggestion has assisted

the cure of intemperate yearnings. Not alone has craving for alcoholic

stimulant been abated, but in other ways morbidity has been corrected,

and I as well as some medical men I know, have received grateful

acknowledgment of the happiness secured by the natural sloughing off of

weaknesses or passions which had been a source of self-hatred. Think

what immunity from such baneful possibilities means to youth of both

sexes!

A TRIAL OF FLETCHERISM AND ITS RESULTS

The very large test of Fletcherism as a temperance expedient

hereinbefore referred to was entirely accidental. It occurred in a

community of students of a missionary college in Tennessee.

The institution is conducted under religious auspices, the sect

supporting it being that called "Seventh-Day Adventists." The buildings

are on a large farm, and most of the students earn their board and

tuition by doing farm work. Many subsist by what is called "boarding

themselves," that is: purchasing raw food and doing their own cooking.

To assist in this independence there is a commissary where everything

needed is bartered or sold.

One of the prominent persons in the Adventist denomination is Dr.

Kellog, Superintendent of the Battle Creek Sanatorium, who from the

beginning has been one of the most ardent advocates and teachers

of Fletcherism, and to whom is largely due the permanency of its

designation as "Fletcherism."

During a visit to the Tennessee institution, Dr. Kellog so successfully

preached the merits of natural eating, that all the students were

induced to give it a trial as a health and economic measure.

The trial was conducted under observation for six months, when an

accounting was made. During the six months the drafts on the commissary

had been a trifle less than half what they formerly had been, and at

the same time the community had been free from the usual "seasonable"

and bilious complaints or illnesses. No one had been cured of a craving

for alcohol, for the reason that all were teetotalers on principle,

but the sheer economy and healthfulness of the results obtained

were of prodigious importance to young persons "working their way

through college." The amount of the benefit can be imagined when it

is considered that they needed to work less on the farm to earn their

food because the food-bill was much reduced. The time saved from work

was available for study, and the increase of energy and immunity from

sickness added enormously to the average student ability.

One day there was brought to the institution on a stretcher a poor chap

of the neighbourhood, crazy with delirium tremens. In the infirmary of

the college emergency patients were received, as part of the missionary

training is medical.

The sorry dipsomaniac was sobered-up in the usual way and instructed

in the process of Fletcherizing. He took kindly to it, as all do who

have been dietetic sinners, and the result was the same as with the

beery and bleery tramp mentioned in the early part of this chapter. He

lost his "taste" for "booze" and continued the incident by becoming a

worker on the place and a sound temperance example.

Here is a revelation worth while to the missionary workers. Their

field of service was the mountain districts of their State and the

neighbouring State of North Carolina, which are famous for their

moonshine whisky stills. The whisky distilled in the mountains does

not pay any Internal Revenue tax if it can be avoided, and hence the

stills are hidden in deep forests and operated by the light of the

moon. The inhabitants of these lawless regions are the poorest of the

poor and call down the contempt of the negroes. They are called "poor

white trash," and moonshine whisky that will kill at fifty yards is

responsible for much of the poverty and trashiness. They are as good

marks for missionary sympathy as any "heathen" the world can produce

anywhere. I have been among them all and I assure you, these listless

and luckless inebriates of the poor white trash regions are the most

pitiable.

FLETCHERISM AS FIRST AID

As soon as the incident of the victim of delirium tremens had been

measured at its full significance, it dawned upon the missionaries

that Fletcherism was to be their most potent assistant in curing

the mountaineers of their vices and preparing them for religious

instruction. They were won over to the ideal of Dietetic Corpoculture

as "First Aid to the Injured" in establishing Temperance on a sound

basis.

Thus it was that the graduated missionaries introduced themselves

to their charges by building simple ovens of road-side stones in

rail-fence corners, as field surveyors might do, and invited those who

came along to feed with them.

There is never any trouble in securing guests at a feed anywhere,

and it is extremely easy among the poor to whom free food means less

work and more leisure. It is easy, too, to get the ears and attention

of guests at meals who would like to be invited again. It is also

easy to teach Fletcherizing to youthful dinner-guests, as Madame La

Marquise de Chamberay and I found out in connection with our East Side

investigation in New York.[O]

[O] This reference is to an unique experiment in New York, account

of which will sometime be published under the title of "Parties of

Politeness," a name suggested by the little guests themselves.

The result of this strategy on the part of the Tennessee missionaries

was reported to a meeting at the Battle Creek Sanatorium, and the

summary of the good attained up to that time was as follows: More than

a thousand persons were saving an average of $3.00 a month on the cost

of their sustenance, and were temperance converts through the sloughing

off of all desire for their moonshine product. Think of a saving from

sheer waste of $3,000 a month ($36,000 a year) to a community where

$1,000 is considered to be a princely fortune, and a saving of a

thousand human units from the scrap-heap of worse than death!

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