43. Applied Design for Printers By Harry L. Gage
A handbook of the principles of arrangement, with brief comment on the
periods of design which have most influenced printing. Treats of
harmony, balance, proportion, and rhythm; motion; symmetry and variety;
ornament, esthetic and symbolic. 37 illustrations; 46 review questions;
glossary; bibliography.
44. Elements of Typographic Design By Harry L. Gage
Applications of the principles of decorative design. Building material
of typography: paper, types, ink, decorations and illustrations.
Handling of shapes. Design of complete book, treating each part. Design
of commercial forms and single units. Illustrations; review questions;
glossary; bibliography.
45. Rudiments of Color in Printing By Harry L. Gage
Use of color: for decoration of black and white, for broad poster
effect, in combinations of two, three, or more printings with process
engravings. Scientific nature of color, physical and chemical. Terms in
which color may be discussed: hue, value, intensity. Diagrams in color,
scales and combinations. Color theory of process engraving. Experiments
with color. Illustrations in full color, and on various papers. Review
questions; glossary; bibliography.
46. Lettering in Typography By Harry L. Gage
Printer's use of lettering: adaptability and decorative effect.
Development of historic writing and lettering and its influence on type
design. Classification of general forms in lettering. Application of
design to lettering. Drawing for reproduction. Fully illustrated;
review questions; glossary; bibliography.
47. Typographic Design in Advertising By Harry L. Gage
The printer's function in advertising. Precepts upon which advertising
is based. Printer's analysis of his copy. Emphasis, legibility,
attention, color. Method of studying advertising typography.
Illustrations; review questions; glossary; bibliography.
48. Making Dummies and Layouts By Harry L. Gage
A layout: the architectural plan. A dummy: the imitation of a proposed
final effect. Use of dummy in sales work. Use of layout. Function of
layout man. Binding schemes for dummies. Dummy envelopes.
Illustrations; review questions; glossary; bibliography.