_Unless_ the general manager has confidence in the merchandise manager
and his buyers--
_Unless_ the buyers have confidence in the sales force--
_Unless_ the sales force have confidence in the merchandise they are
selling--
We cannot hope to have the confidence of our customers.
The whole H.B.C. merchandising system is built on _confidence_. The
merchandise we buy and sell must be of that same quality as the Old
Hudson's Bay Company have sold and traded for the past two hundred and
fifty years. Confidence in the Old Company for quality of merchandise
and for fair dealing with those we sell to and those we buy from must
be maintained at all cost.
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