WE are told our brain is composed of thousands of small cells and
that the average person in a lifetime only develops a small number.
Surely we were given a brain to use and not let half or more of it lie
dormant. So let us try and see how many cells we can develop; in other
words, train your memory to help you more and more, every day.
Think out a better way of doing some particular duty you have to
perform--a way that will save time or result in greater satisfaction
to the customer or the Company. Memorize this and when the opportunity
presents itself, give it a trial. This principle applies to any
department you may be in, selling, delivering, packing or unpacking; it
all amounts to the same in the end, we are all serving the customer in
one way or another.
A salesman I know greatly improved his position in the Company's
service, by memorizing the names of all the customers he served. His
method was to note the personal appearance of the customer and any
peculiarities such as carriage, gesture or attire, at the same time
pronouncing the name clearly and making a mental effort to fix it in
memory. After the departure of the customer, he occasionally repeated
the name to himself. He associated the customer and the name with
as many ideas as possible; for example, the particular part of the
store where the customer was purchasing or the customer's attitude at
the counter. The impression thus made was reinforced by subsequent
repetition of the name.
Similar plans may be used to memorize many other things. The particular
"salesman" referred to is now a buyer and he attributes his success in
a large measure to the foregoing. Of course, we can't all be buyers,
but we can all be a little more efficient and in that way pave our way
to greater success.