_IF there is no forward movement, we must slide back, as the power of
gravity ever grips where motion has ceased. The business, great or
small, that comes to a stand-still with a smile of self-satisfaction
is heading for the shelf of dry rot. Every business must strive in
its present year to beat that of the past, to beat the turnover, the
service, the public good-will and the net results. The very strife
after these ends develops the initiative, broadens the aspect and
reproduces better men; therefore do not hesitate, never stop, but
always keep climbing._
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