CHAPTER VII.

THE RISE OF LAGER BEER.

Lager-beer, as a product of American industry, although introduced,

as has been intimated, about the year 1842, did not gain popular

favor until the decade following its introduction; nevertheless, all

authorities agree that it tended even at that time to impart a strong

impetus to brewing. As to the exact date of its introduction, and the

person by whom it was first introduced, there still exists so much

uncertainty that no writer on the subject has ventured to go beyond

mere hypothetical assertions. Did we not live in an enlightened age,

the mystery in which the origin of American lager-beer is shrouded

might add another legend to the many mythical tales which, variously

colored by different nations, are current concerning the father of

real beer. We say _real_ beer, for, although the use of a wine-like

beverage, extracted from barley, extends far into the prehistoric

ages, _real_ beer (that is, the drink known to us by that name) is of

more recent origin; yet, as to place and date of the latter, nothing

definite can be known.

While some attribute the invention of hopped malt beer to Jan Primus

(John I), a scion of the stock of Burgundy princes, who lived about the

year 1251, others ascribe it to Jean Sans Peur (1371-1419), otherwise

known as Ganbrivius. A corruption of either name may plausibly be

shown to have resulted in the present name of the King of Beer, viz.,

Gambrinus, whom we are accustomed to see represented in the habit

of a knight of the middle ages, with the occasional addition of a

crown. Popular imagination, it seems, attached so much importance

to beer that in according the honor of its invention, it could not

be satisfied with anything less than a king; just as the Egyptians,

in remote antiquity, ascribed the invention of their barley-drink to

their benevolent god Osiris, while the ancient Germans conceived of a

brew-house in Walhalla, under the supervision of a presiding deity.

As a bit of amusing anachronism, it may be mentioned that there is a

poetical apotheosis of Gambrinus, which elevates that personage to the

dignity of a heathen god, alongside of Bacchus.

This slight digression from our subject, although showing how much

mystery has at all times clouded the origin and the originator of

beer, may not be regarded by our readers as a sufficient excuse for

our inability to supply the needed information; but, much as we may

regret this, we cannot help it. According to the testimony of the late

Mr. Frederick Lauer, who himself brewed lager-beer in 1844, the honor

of having first brewed the famous drink of to-day, belongs to one

Wagner, of whom it is said, that, shortly after his arrival in America,

in 1842, he set up a lager-beer brewery in a small building situated

in the suburbs of Philadelphia. Lauer enjoyed the reputation of a

walking encyclopedia of American brewing; as a matter of fact, he took

a prominent part in organizing the National Brewers’ Association and

bringing about concerted action by the brewers in all matters relating

to their trade, and kept himself well posted in all that concerned his

colleagues. In 1885, a few years after his demise, the United States

Brewers’ Association erected a monument to his memory in a public

square of Reading, Pa., the city in which he had spent the greater part

of his life. If lager-beer had been introduced before the date here

given, Lauer certainly would have known it.

We may take it for granted, then, on Lauer’s authority, that lager-beer

was introduced in 1842. Within six years from that date, German

immigration began to assume unprecedented proportions; the hospitable

shores of our country became the refuge of a great number of highly

educated men, of skilled artisans and comparatively well-to-do

tradesmen. The total foreign population increased from 1850 to 1860

at the rate of ninety per cent., and we may infer from the following

figures to what extent this great influx of beer-drinkers accelerated

the growth of brewing, and helped to increase the production of hops

and barley:

Production Production Number Value of

Population of Hops of Barley of Malt

Pounds Bushels Brewers Liquors

1850—23,191,876 3,497,029 5,167,015 431 $5,728,568

1860—31,443,321 10,991,996 15,825,890 1,269 21,310,933

Brewing had its earliest Western outposts on the Ohio and Mississippi

and along the shores of Lakes Erie and Michigan. Pittsburgh,

Cincinnati, Buffalo, Cleveland, Detroit, St. Louis, Chicago,

Milwaukee—this is probably the order in which brewing spread out

westward, closely following the German immigrants from about the middle

of the thirties. In the fifties Pittsburgh, St. Louis and Cincinnati

had already begun their shipping trade, extending their operations as

far South as New Orleans. Even thus early that polyglot city had a few

local breweries which supplied their customers with a kind of small

beer, a beverage that had to be consumed immediately, lest it spoil

between delivery and dinner-time. It is not to be wondered at then,

that the New Orleans Germans hailed with delight the first consignments

of lager beer that reached them in the year 1851 from Pittsburgh and

St. Louis. The late J. Hanno Deiler, for many years professor of the

Tulane University and a local historian of enviable reputation, refers

to this in his “History of the German Press of New Orleans” in these

words:

“As this consignment proved to be the first movement towards a

great transformation, leading to a change in the habits of the

population, inasmuch as it affected extensive commercial interests,

abolishing numerous small businesses, and in their place calling

into existence great industrial undertakings, employing millions of

dollars as capital, the circumstance of its introduction, unimportant

in itself as it may appear, assumes the significance of an epoch in

the history of culture that brings the past into direct relation with

present conditions, and is consequently entitled to more exhaustive

consideration.”

It was at about this time that the old praise of beer was again sounded

with great vigor by many reformers. The third American temperance

movement (the first being that of the early Colonials and the second

the great agitation inaugurated by Rush) had again brought out the old

arguments in favor of fermented drinks. Those who signed the pledge

between 1810 and 1840 vowed to drink beer and cider only,—and even

prohibition, which up to 1855 had been rashly adopted in seventeen

States, but as quickly revoked or annulled in all but four of

them—stopped short of cider and domestic wine and in many instances of

beer. Now that the sobriety of the great mass of German beer-drinkers

again challenged such comparisons as we have before quoted from Rush’s

and Coxe’s writings, brewing again found many able advocates in the

ranks of the foremost reformers.

Great as must have been the moral effect of these temperance

preachments, they could not, nor did they, affect the consumption

of beer which was then and really remained confined to the Germans

until after the enactment of the revenue law. Even so, however, the

territorial expansion of brewing within the decade preceding the

Civil War was truly wonderful. In 1863 there were 2,004 breweries in

operation, distributed over 31 States and Territories, and producing

over two million barrels of beer; a great part of which quantity was

retailed by the brewers themselves.

Then, as now, New York stood at the head of the list in point of

production, followed, in the order given, by Pennsylvania, Ohio, New

Jersey, Illinois, Missouri, Massachusetts, California, Maryland,

Wisconsin, Indiana, Kentucky, Michigan, New Hampshire, Iowa,

Connecticut, Virginia, Minnesota, Rhode Island, Kansas, District of

Columbia, etc. Brewing was then still carried on in Maine and Vermont,

and breweries existed even in Utah and New Mexico.

During the next twenty-five years brewing developed without the least

hindrance and attained to an economic importance second to but few

American industries. True, prohibition loomed up again and had to be

met at the polls; but although it gained a firm footing in two States,

it was defeated in fourteen others. It killed brewing in these States,

but its immediate results only helped to accelerate the growth of

brewing throughout the country. In many States beer had by this time

become the common drink of the people and even in the Southern States

the people welcomed the establishment of local breweries, rendered

possible by artificial refrigeration and the great improvements in the

process of manufacture.

Just about this time, however, the prohibitionists seemed to have

realized that in so far as the consumption of beer was recommended

by the best minds as a measure of temperance, calculated to decrease

the use of spirits, in just so far did it help to counteract their

movement. From this time onward their whole agitation actually became

a fight against beer. But a majority of the newspapers and of rational

reformers still continued to advocate the use of the fermented drinks.

[Sidenote: GROWTH OF TRUE TEMPERANCE]

In 1881, Dr. Thos. Dunn English, the famous literary man, scientist and

physician, published a remarkable pamphlet in which he advocated and

justified the moderate use of beer. The eminence of Dr. English as a

writer and his unchallenged integrity as a public man, procured the

widest hearing for his views. The book was universally discussed and,

of course, called forth a storm of adverse criticism. But it made a

deep impression and in the light of the progress since achieved along

the line of true temperance, this modest little treatise by Dr. English

has prophetic as well as historical value. The following paragraph has

never been surpassed for terse wisdom and philosophic truth, in all the

literature of the subject:

“The assumption by extremists that beer represses the finer emotions,

retards intellectual activity, destroys the physical power of the race,

leads to crime and pauperism, and does many other terrible things, is

simply absurd. Nothing can be farther from the truth. Certainly the

Germans compare favorably on these points with the Mussulmans, who are

claimed as water-drinkers. The latter have sadly degenerated since

the days when their victorious hordes overran Europe, and threatened

to place the crescent in triumph over the cross. I am aware that the

followers of Mohammed are not the abstinents they are supposed to be.

The Turks not only indulge in opium and tobacco, but in brandy—brandy

is not wine—the Eastern tribes in lagmi, and the strictest believers

in various alcoholic stimulants not coming from the grape, and so

outside of the letter of the prophet’s prohibition. But the Mussulmans

do not drink beer, and the Germans certainly do. The Anglo-Saxon

race rose to greatness under the consumption of vast amounts of ale,

and with indulgence in that stimulant kept up the steady vigor and

intellectual power of a race that has imposed its ideas and language

over a larger share of earth than any other people. In this country,

where the consumption of malt liquors has risen in seventeen years

from less than a million and three-quarter barrels to over thirteen

and three-quarter millions, have we degenerated as a people? Last year

over fourteen millions. Have we not manifestly gained by the partial

substitution of a beverage containing a small portion of alcohol and a

larger portion of nutritive matter for one containing fourteen times as

much stimulation and no nutritive element at all? If you could create

man over again, and make him other than his Maker has made him, you

might constitute him without a craving for stimulants or for heat-food

in its most concentrated form. As it is, the best you can do is to

lead his instinct and direct his habits into the safest channel for

both, and keep him in that as in all other things, within the bounds of

moderation.”

Time has but strengthened the force of Dr. English’s argument,

while the production of beer has risen to over fifty-eight million

barrels and the consumption of whiskey has markedly decreased. This

extraordinary increase of production has been accompanied by a

pronounced gain in temperance and general well-being on the part of the

working classes, the chief consumers of beer.

Dr. English’s conclusions as to the comparative virtue of malt liquors,

so furiously disputed on the publication of his little book, would

challenge very little controversy to-day. We have been making progress

in the interval, as witness these figures of beer production in the

United States:

Barrels Barrels

1880 13,347,111 1894 33,362,373

1881 14,311,028 1895 33,589,784

1882 16,952,085 1896 35,859,250

1883 17,757,892 1897 34,462,822

1884 18,998,619 1898 37,529,339

1885 19,185,953 1899 36,581,114

1886 20,710,933 1900 39,330,849

1887 23,121,526 1901 40,517,078

1888 24,683,119 1902 44,478,832

1889 25,119,853 1903 46,650,730

1890 27,561,944 1904 48,265,168

1891 30,021,079 1905 49,522,029

1892 31,855,626 1906 54,651,636

1893 34,591,179 1907 58,622,002

1908 58,814,033

[Sidenote: A REVOLUTION IN DRINKING HABITS]

The lesson conveyed by these figures is irresistible and as such is

accepted by all impartial students of the drink question. Prof. Henry

W. Farnam says, in his preface to “Economic Aspects of the Liquor

Problem,” published under the auspices of the Committee of Fifty:

“Since 1840 there has been a steady substitution of malt liquors for

distilled liquors in the consumption of the people. While there has

been an increase in the total quantity consumed, the substitution

of light drinks for strong drinks has brought about a diminution

in the amount of alcohol consumed per capita. Moreover, though the

_per capita_ consumption of malt liquors has been nearly stationary

since 1890, the consumption of distilled liquors has fallen by nearly

one-third in that time. How far modern methods of production have

influenced this change, how far it is due to German immigration or

other causes, cannot be stated with certainty. The fact remains that

our progress has been in the direction of moderation.”

Although the statement that the per capita consumption of beer has been

nearly stationary since 1890 is no longer correct, we have nevertheless

quoted these words because they reflect the views of unbiased students

as to the rôle of beer.

A comparison between the consumption of beer and spirits shows at a

glance that, as a nation, we have progressed in the direction of true

temperance at a rate and to an extent unequaled in history. Instead

of being at the head of the list of hard-drinking nations—as we

undoubtedly were fifty years ago—we now rank foremost among temperate

peoples. By a singular coincidence, our Department of Commerce

and Labor lately published comparative liquor statistics almost

simultaneously with several official and private publications of

foreign origin, dealing with the same question. In all these documents

one important fact stands out in bold relief, and that is, as the

Department of Commerce and Labor expresses it, that “this country is

well-nigh at the end of the list of spirit-drinking countries.” We may

be permitted to quote the official table:

Countries Spirits Beer Wine

Gallons Gallons Gallons

United Kingdom 1.38 35.42 0.39

France 2.51 7.48 34.73

Germany 2.11 30.77 1.93

Italy .34 .20 31.86

Russia 1.29 1.13

Belgium 1.42 56.59 1.28

Sweden 2.13 8.83 .18

United States (1903) 1.33 18.04 .48

Leaving out Italy, our country should really stand at the very foot

of the list, for the Russian figures, notoriously incorrect, are not

ordinarily accepted at their face value. In fact, this is the only

official publication in which they appear without some explanatory note

casting doubt upon their correctness. The true significance of this

official table, so far as our country is concerned, will only be fully

appreciated, if it be borne in mind that the _per capita_ consumption

of beer in Bavaria, where distilled liquors are rarely used, amounts to

about fifty-nine gallons and that alcoholism is practically unknown in

that kingdom.

Commenting on the marvelously increased consumption of beer in this

country and the coincident falling off in the quantity of spirituous

liquors consumed, the New York “Sun” in a striking editorial (August

22, 1905) reaches the conclusion that “BEER DRIVES OUT HARD DRINK.” The

“Sun” also notes the fact that public drunkenness is comparatively rare

in all the cities of America to-day, among all classes of society.

Mr. James Dalrymple, Glasgow’s commissioner of municipal railways who

was recently in this country, was constantly struck by the same fact as

contrasted with conditions abroad. Drunken workingmen are rarely seen

in any American community.

Yet the time is not so far back when a different state of affairs

prevailed in this country. Hardly a generation since, whiskey was the

common drink and drunkenness the national vice. The change has come

through the substitution of malt liquors for ardent stimulants. As the

“Sun” says, beer drives out hard drink. Moderation and temperance are

supplanting excess in the use of liquors. The American people owe their

sobriety to the brewing industry.

[Sidenote: THE PERFECTED PRODUCT]

Up to 1845 brewing was confined exclusively to ale and porter, and the

manipulations of the brewer were of the simplest and most primitive

kind, as compared with present-day methods. What would be regarded as a

very small establishment now was then looked upon as a large brewery.

Concurrently with the growing popularity of lager-beer came the almost

countless mechanical improvements in both brewing and malting; the

utilization of the scientific researches of a host of such eminent men

as Pasteur, Hansen, Delbrueck, Van Laer, Morris, Joergensen and many

others; the practical application of the many thorough investigations

into, and the works on, fermentation, yeast-culture, bacteriology,

etc., and finally, the employment of artificial refrigeration; and it

may be said that brewing entered upon a new era. These improvements did

not, of course, reach the climax of their perfection at once; decades

elapsed before the new methods became an indispensable requirement of

success, and only in recent years have they overcome the conservatism

of ale brewers, with the happy result of adding to the desirable

qualities of ale some of the best characteristics of lager-beer; among

others, a low alcohol-percentage, effervescence without deposit and

brightness under low temperature. Since then the American brew-house

has become a model of perfection not equaled in Bavaria, the “land

of beer,” as has readily been admitted by distinguished foreign

authorities, such as, for example, Professors Delbrueck and Van Laer,

who not long ago visited a number of eastern and western breweries. In

this respect the brewers of America stand in the front rank of the most

progressive manufacturers, their establishments being equipped with

the modern and costly appliances which have taxed and rewarded human

ingenuity in this particular field for years past.

In the table of production last quoted the reader will notice

remarkable increases in the years 1906 and 1907, amounting,

respectively, to 5,129,607 and 3,970,362 barrels, and a very

insignificant increase of 192,031 in 1908. In the succeeding fiscal

ending June 30th, 1909, there was a decrease exceeding in the number

of barrels the average increase of the two first-named years. The

greater part of this loss is doubtless due to the panic, but it is

quite certain that a considerable proportion of the decrease was caused

directly by prohibition in one form or another. It is difficult to

localize these losses with mathematical accuracy, but there can be no

doubt that brewing has suffered in all parts of the country where the

Anti-Saloon movement has succeeded. From present indications it is

safe to infer that in the South the industry will in the end suffer

more than anywhere else; it is equally certain, however, that, unless

the adverse movement should develop greater strength than appears

probable at the present time, brewing throughout the country will

rapidly recover from its recent set-back and resume its former rate of

development, acquiring new markets and new customers as has been the

case during the fifty years.

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