=ADVERTISING.= By HOWARD BRIDGEWATER. In crown 8vo, cloth, 100
pp. =Net 2/-=
=ADS. AND SALES.= By HERBERT N. CASSON. In demy 8vo, cloth, 167
pp. =Net 7/6=
=THE THEORY AND PRACTICE OF ADVERTISING.= By W. DILL SCOTT,
Ph.D. In large crown 8vo, cloth, 61 illustrations =Net 7/6=
=ADVERTISING AS A BUSINESS FORCE.= By P. T. CHERINGTON. In demy
8vo, cloth gilt, 586 pp. =Net 7/6=
=THE PRINCIPLES OF ADVERTISING ARRANGEMENT.= By F. A. PARSONS.
Size 7 in. by 10-1/4 in., cloth, 128 pp., with many
illustrations =Net 7/6=
=THE NEW BUSINESS.= By HARRY TIPPER. In demy 8vo, cloth gilt,
406 pp. =Net 8/6=
=THE CRAFT OF SILENT SALESMANSHIP.= A Guide to Advertisement
Construction. By C. MAXWELL TREGURTHA and J. W. FRINGS.
Foreword by T. SWINBORNE SHELDRAKE. Size, 6-1/3 in. by 9-1/4
in., cloth, 98 pp., with illustrations =Net 5/-=
=THE PSYCHOLOGY OF ADVERTISING.= By W. DILL SCOTT, Ph.D. In demy
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=HOW TO ADVERTISE.= By G. FRENCH. In crown 8vo, cloth, with many
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=THE MANUAL OF SUCCESSFUL STOREKEEPING.= By W. R. HOTCHKIN. In
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=SALESMANSHIP.= By W. A. CORBIÒN and G. E. GRIMSDALE. In crown
8vo, cloth, 186 pp. =Net 2/6=
=PRACTICAL SALESMANSHIP.= By N. C. FOWLER, assisted by 29 expert
Salesmen, etc. In crown 8vo, cloth, 337 pp. =Net 5/-=
=COMMERCIAL TRAVELLING.= By ALBERT E. BULL. In crown 8vo, cloth
gilt, 170 pp. =Net 3/6=