So far as their advertising sections are concerned, our great
magazines are rapidly “going dry,” asserts the _Sunday-school
Times_ (Philadelphia), after an investigation of some
sixty of our popular monthly and weekly publications. In this
investigation “strictly agricultural and other class papers,
whether trade or religious publications, were not considered,
it being the purpose to limit this inquiry to the secular
magazine of general interest.” Of the sixty editors who were
asked whether their periodicals accepted or refused the
advertisements of intoxicating liquors, forty put themselves
on record as absolutely excluding such advertisements. While
the list does not approach completeness, the _Sunday-school
Times_ claims for it that it is typical.
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