CHAPTER I

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CROWDS

A MOVING-PICTURE

OF DEMOCRACY

BY

GERALD STANLEY LEE

_Editor of "Mount Tom"_

IN FIVE BOOKS

CROWDS AND MACHINES

LETTING THE CROWD BE GOOD

LETTING THE CROWD BE BEAUTIFUL

CROWDS AND HEROES

GOOD NEWS AND HARD WORK

GARDEN CITY NEW YORK

DOUBLEDAY, PAGE & COMPANY

_Copyright, 1913, by_

DOUBLEDAY, PAGE & COMPANY

_All rights reserved, including that of

translation into foreign languages,

including the Scandinavian_

COPYRIGHT, 1912, BY THE RIDGWAY COMPANY

COPYRIGHT, 1912, BY MITCHELL KENNERLEY

COPYRIGHT, 1913, BY THE ATLANTIC MONTHLY CO.

COPYRIGHT, 1913, BY THE OUTLOOK COMPANY

COPYRIGHT, 1913, BY THE INDEPENDENT WEEKLY, INCORPORATED

BOOKS

By GERALD STANLEY LEE

THE LOST ART OF READING

_A Sketch of Civilization_

THE CHILD AND THE BOOK

_A Constructive Criticism of Education_

THE SHADOW CHRIST

_A Study of the Hebrew Men of Genius_

THE VOICE OF THE MACHINES

_An Introduction to the Twentieth Century_

INSPIRED MILLIONAIRES

_A Study of the Man of Genius in Business_

CROWDS

_A Moving Picture of Democracy_

_Gratefully inscribed to a little Mountain,

a great Meadow, and a Woman.

To the Mountain for the sense of time, to

the Meadow for the sense of space, and

to the Woman for the sense of everything._

TABLE OF CONTENTS

BOOK ONE

CROWDS AND MACHINES

I. WHERE ARE WE GOING? 3

II. THE CROWD SCARE 19

III. THE MACHINE SCARE 34

IV. THE STRIKE--AN INVENTION FOR MAKING CROWDS THINK 49

V. THE CROWD-MAN--AN INVENTION FOR MAKING CROWDS SEE 58

VI. THE IMAGINATION OF CROWDS 65

VII. IMAGINATION ABOUT THE UNSEEN 66

VIII. THE CROWD'S IMAGINATION ABOUT THE FUTURE 69

IX. THE CROWD'S IMAGINATION ABOUT PEOPLE 74

X. A DEMOCRATIC THEORY OF HUMAN NATURE 76

XI. DOING AS ONE WOULD WISH ONE HAD DONE IN TWENTY YEARS 80

XII. NEW KINDS AND NEW SIZES OF MEN 86

BOOK TWO

LETTING THE CROWDS BE GOOD

I. SPEAKING AS ONE OF THE CROWD 93

II. IS IT WRONG FOR GOOD PEOPLE TO BE EFFICIENT? 96

III. IS IT WRONG FOR GOOD PEOPLE TO BE INTERESTING? 103

IV. PROSPECTS OF THE LIAR 107

V. PROSPECTS OF THE BULLY 111

VI. GOODNESS AS A CROWD-PROCESS 114

VII. THOUGHTS ON BEING IMPROVED BY OTHER PEOPLE 116

VIII. MAKING GOODNESS HURRY 125

IX. TOUCHING THE IMAGINATION OF CROWDS 128

X. THE STUPENDOUS, THE UNUSUAL, THE MONOTONOUS AND THE SUCCESSFUL 142

XI. THE SUCCESSFUL 146

XII. THE NECKS OF THE WICKED 154

XIII. IS IT WRONG FOR GOOD PEOPLE TO BE SUCCESSFUL? 163

XIV. IS IT SECOND RATE FOR GOOD PEOPLE TO BE SUCCESSFUL? 167

XV. THE SUCCESSFUL TEMPERAMENT 173

XVI. THE MEN AHEAD PULL 178

XVII. THE CROWDS PUSH 184

XVIII. THE MAN WHO SAYS HOW, SAYS HOW 186

XIX. AND THE MACHINE STARTS! 194

BOOK THREE

LETTING THE CROWD BE BEAUTIFUL

PART I. WISTFUL MILLIONAIRES

I. MR. CARNEGIE SPEAKS UP 205

II. MR. CARNEGIE TRIES TO MAKE PEOPLE READ 208

III. MR. NOBEL TRIES TO MAKE PEOPLE WRITE 211

IV. PAPER BOOKS, MARBLE PILLARS, AND WOODEN BOYS 221

V. THE HUMDRUM FACTORY AND THE TUMPTY-TUM THEATRE 227

PART II. IRON MACHINES

I. STEEPLES AND CHIMNEYS 236

II. BELLS AND WHEELS 240

III. DEW AND ENGINES 243

IV. DEAD AS A DOOR NAIL! 245

V. AN OXFORD MAN AND AN INCH OF IRON 248

VI. THE MACHINES' MACHINES 250

VII. THE MEN'S MACHINES 252

VIII. THE BASEMENT OF THE WORLD 256

IX. THE GROUND FLOOR FOLKS 262

X. THE MACHINE-TRAINERS 266

XI. MACHINES, CROWDS, AND ARTISTS 269

PART III. PEOPLE-MACHINES

I. NOW! 280

II. COMMITTEES AND COMMITTEES 288

III. THE INCONVENIENCE OF BEING HUMAN 286

IV. LETTING THE CROWD HAVE PEOPLE IN IT 290

BOOK FOUR

CROWDS AND HEROES

I. THE SOCIALIST AND THE HERO 297

II. THE CROWD AND THE HERO 301

III. THE CROWD AND THE AVERAGE PERSON 303

IV. THE CROWD AND PIERPONT MORGAN 307

V. THE CROWD AND TOM MANN 313

VI. AN OPENING FOR THE NEXT PIERPONT MORGAN 323

VII. AN OPENING FOR THE NEXT TOM MANN 327

VIII. THE MEN WHO LOOK 331

IX. WHO IS AFRAID? 337

X. RULES FOR TELLING A HERO--WHEN ONE SEES ONE 343

XI. THE TECHNIQUE OF COURAGE 346

XII. THE MEN WHO WANT THINGS 349

XIII. MEN WHO GET THINGS 356

XIV. SOURCES OF COURAGE FOR OTHERS--TOLERATION 364

XV. CONVERSION 371

XVI. EXCEPTION 380

XVII. INVENTION 383

XVIII. THE MAN WHO PULLS THE WORLD TOGETHER 397

XIX. THE MAN WHO STANDS BY 400

XX. THE STRIKE OF THE SAVIOURS 402

XXI. THE LEAGUE OF THE MEN WHO ARE NOT AFRAID 404

BOOK FIVE

GOOD NEWS AND HARD WORK

PART I. NEWS AND LABOUR 413

PART II. NEWS AND MONEY 422

PART III. NEWS AND GOVERNMENT

I. OXFORD STREET AND THE HOUSE OF COMMONS 431

II. OXFORD STREET HUMS, THE HOUSE HEMS 440

III. PRESIDENT WILSON AND MOSES 449

IV. THE PRESIDENT SAYS YES AND NO 455

V. THE PRESIDENT SAYS "LOOK!" 463

VI. THE PEOPLE SAY "WHO ARE YOU?" 469

VII. THE PEOPLE SAY "WHO ARE WE?" 472

VIII. NEWS ABOUT US TO THE PRESIDENT 474

IX. NEWS-MEN 476

X. AMERICAN TEMPERAMENT AND GOVERNMENT 483

XI-XII. NEWS-BOOKS 505-513

XIII. NEWS-PAPERS 517

XIV. NEWS-MACHINES 524

XV. NEWS-CROWDS 527

XVI. CROWD-MEN 550

EPILOGUE 539

BOOK ONE

CROWDS AND MACHINES

TO CHRISTOPHER COLUMBUS

_"A battered, wrecked old man

Thrown on this savage shore far, far from home,

Pent by the sea and dark rebellious brows twelve dreary months

... The end I know not, it is all in Thee,

Or small or great I know not--haply what broad fields, what

lands!...

And these things I see suddenly, what mean they

As if some miracle, some hand divine unsealed my eyes,

Shadowy vast shapes smile through the air and sky,

And on the distant waves sail countless ships,

And anthems in new tongues I hear saluting me."_

CHAPTER I

WHERE ARE WE GOING?

The best picture I know of my religion is Ludgate Hill as one sees it

going down the foot of Fleet Street. It would seem to many perhaps like

a rather strange half-heathen altar, but it has in it the three things

with which I worship most my Maker in this present world--the three

things which it would be the breath of religion to me to offer to a God

together--Cathedrals, Crowds, and Machines.

With the railway bridge reaching over, all the little still locomotives

in the din whispering across the street; with the wide black crowd

streaming up and streaming down, and the big, faraway, other-worldly

church above, I am strangely glad. It is like having a picture of one's

whole world taken up deftly, and done in miniature and hung up for one

against the sky--the white steam which is the breath of modern life, the

vast hurrying of our feet, and that Great Finger pointing toward heaven

day and night for us all....

I never tire of walking out a moment from my nook in Clifford's Inn and

stealing a glimpse and coming back to my fireplace. I sit still a moment

before going to work and look in the flames and think. The great roar

outside the Court gathers it all up--that huge, boundless, tiny,

summed-up world out there; flings it faintly against my quiet windows

while I sit and think.

And when one thinks of it a minute, it sends one half-fearfully,

half-triumphantly back to one's work--the very thought of it. The Crowd

hurrying, the Crowd's flurrying Machines, and the Crowd's God, send one

back to one's work!

In the afternoon I go out again, slip my way through the crowds along

the Strand, toward Charing Cross.

I never tire of watching the drays, the horses, the streaming taxis, all

these little, fearful, gliding crowds of men and women, when a little

space of street is left, flowing swiftly, flowing like globules, like

mercury, between the cabs.

But most of all I like looking up at that vast second story of the

street, coming in over one like waves, like seas--all these happy,

curious tops of 'buses; these dear, funny, way-up people on benches;

these world-worshippers, sight-worshippers, and Americans--all these

little scurrying congregations, hundreds of them, rolling past.

I sit on the front seat of a horse 'bus elbow to elbow with the driver,

staring down over the brink of the abyss upon ears and necks--that low,

distant space where the horses look so tiny and so ineffectual and so

gone-by below.

The street is the true path of the spirit. To walk through it, or roll

or swing on top of a 'bus through it--the miles of faces, all these

tottering, toddling, swinging miles of legs and stomachs; and on all

sides of you, and in the windows and along the walks, the things they

wear, and the things they eat, and the things they pour down their

little throats, and the things they pray to and curse and worship and

swindle in! It is like being out in the middle of a great ocean of

living, or like climbing up some great mountain-height of people, their

abysses and their clouds about them, their precipices and jungles and

heavens, the great high roads of their souls reaching off.... I can

never say why, but so strange is it, so full of awe is it, and of

splendour and pity, that there are times when, rolling and swinging

along on top of a 'bus, with all this strange, fearful joy of life about

me, within me ... it is as if on top of my 'bus I had been far away in

some infinite place, and had felt Heaven and Hell sweep past.

One of the first things that strikes an American when he slips over from

New York, and finds himself, almost before he had thought of it--walking

down the Strand, suddenly, instead of Broadway, is the way

things--thousands of things at once; begin happening to him.

Of course, with all the things that are happening to him--the 'buses,

the taxis, the Wren steeples, the great streams of new sights in the

streets, the things that happen to his eyes and to his ears, to his feet

and his hands, and to his body lunging through the ground and swimming

up in space on top of a 'bus through this huge, glorious, yellow mist of

people ... there are all the things besides that begin happening to his

mind.

In New York, of course, he rushes along through the city, in a kind of

tunnel of his own thoughts, of his own affairs, and drives on to his

point, and New York does not--at least it does not very often--make

things happen to his mind. He is not in London five minutes before he

begins to notice how London does his thinking for him. The streets of

the city set him to thinking, mile after mile, miles of comparing, miles

of expecting.

And above the streets that he walks through and drives through he finds

in London another complete set of streets that interest him: the

greater, silenter streets of England--the streets of people's thoughts.

And he reads the great newspapers, those huge highways on which the

English people are really going somewhere.... "_Where are they going?_"

He goes through the editorials, he stumbles through the news, "_Where

are the English people going?_"

* * * * *

An American thinks of the English people in the third person--at first,

of course.

After three days or so, he begins, half-unconsciously, slipping over

every now and then into what seems to be a vague, loose first person

plural.

Then the first person plural grows.

He finds at last that his thinking has settled down into a kind of

happy, easy-going, international, editorial "We." New York and London,

Chicago and Sheffield, go drifting together through his thoughts, and

even Paris, glimmering faintly over there, and a dim round world, and he

asks, as the people of a world stream by, "_Where are WE going?_"

Thus it is that London, looming, teeming, world-suggesting, gets its

grip upon a man, a fresh American, and stretches him, stretches him

before his own eyes, makes him cosmopolitan, does his thinking for him.

* * * * *

There was a great sea to still his soul and lay down upon his spirit

that big, quiet roundness of the earth.

Nothing is quite the same after that wide strip of sea--sleeping out

there alone night by night--the gentle round earth sloping away down

from under one on both sides, in the midst of space.... Then, suddenly,

almost before one knows, that quiet Space still lingering round one,

perhaps one finds oneself thrust up out of the ground in the night into

that big yellow roar of Trafalgar Square.

And here are the swift sudden crowds of people, one's own fellow-men

hurrying past. One looks into the faces of the people hurrying past:

"_Where are we going?_" One looks at the stars: "WHERE ARE WE GOING?"

* * * * *

That night, when I was thrust up out of the ground and stood dazed in

the Square, I was told in a minute that this London where I was was a

besieged and conquered city. Some men had risen up in a day and said to

London: "No one shall go in. No one shall go out."

I was in the great proud city at last, the capital of the world, her

big, new, self-assured inventions all about her, all around her, and

soldiers camping out with her locomotives!

With her long trains for endless belts of people going in and coming

out, with her air-brakes, electric lights, and motor-cars and aerial

mails, it seemed passing strange to be told that her great stations were

all choked up with a queer, funny, old, gone-by, clanky piece of

machinery, an invention for making people good, like soldiers!

And I stood in the middle of the roar of Trafalgar Square and asked, as

all England was asking that night: "Where are we going?"

And I looked in the faces of the people hurrying past.

And nobody knew.

And the next day I went through the silenter streets of the city, the

great crowded dailies where all the world troops through, and then the

more quiet weeklies, then the monthlies, more dignified and like private

parks; and the quarterlies, too, thoughtful, high-minded, a little

absent, now and then a footfall passing through.

And I found them all full of the same strange questioning: "Where are we

going?"

And nobody knew.

It was the same questioning I had just left in New York, going up all

about me, out of the skyscrapers.

New York did not know.

Now London did not know.

* * * * *

And after I had tried the journals and the magazines, I thought of

books.

I could not but look about--how could I do otherwise than look about?--a

lonely American walking at last past all these nobly haunted doorways

and windows--for your idealists or interpreters, your men who bring in

the sea upon your streets and the mountains on your roof-tops; who

still see the wide, still reaches of the souls of men beyond the faint

and tiny roar of London.

I could not but look for your men of imagination, your poets; for the

men who build the dreams and shape the destinies of nations because they

mould their thoughts.

I do not like to say it. How shall an American, coming to you out of his

long, flat, literary desert, dare to say it?... Here, where Shakespeare

played mightily, and like a great boy with the world; where Milton,

Keats, Wordsworth, Browning, Shelley, and even Dickens flooded the lives

and refreshed the hearts of the people; here, in these selfsame streets,

going past these same old, gentle, smoky temples where Charles Lamb

walked and loved a world, and laughed at a world, and even made

one--lifted over his London forever into the hearts of men....

I can only say what I saw those first few fresh days: John Galsworthy

out with his camera--his beautiful, sad, foggy camera; Arnold Bennett

stitching and stitching faithfully twenty-four hours a day--big, curious

tapestries of little things; H.G. Wells, with his retorts, his

experiments about him, his pots and kettles of humanity in a great stew

of steam, half-hopeful, half-dismayed, mixing up his great, new, queer

messes of human nature; and (when I could look up again) G.K.

Chesterton, divinely swearing, chanting, gloriously contradicting,

rolled lustily through the wide, sunny spaces of His Own Mind; and

Bernard Shaw (all civilization trooping by), the eternal boy, on the

eternal curbstone of the world, threw stones; and the Bishop of

Birmingham preached a fine, helpless sermon....

* * * * *

When a new American, coming from his own big, hurried, formless,

speechless country, finds himself in what he had always supposed to be

this trim, arranged, grown-up, articulate England, and when, thrust up

out of the ground in Trafalgar Square, he finds himself looking at that

vast yellow mist of people, that vast bewilderment of faces, of the

poor, of the rich, coming and going they cannot say where--he naturally

thinks at first it must be because they cannot speak; and when he looks

to those who speak for them, to their writers or interpreters, and when

he finds that they are bewildered, that they are asking the same

question over and over that we in America are asking too, "Where are we

going?" he is brought abruptly up, front to front with the great

broadside of modern life. London, his last resort, is as bewildered as

New York; and so, at last, here it is. It has to be faced now and here,

as if it were some great scare-head or billboard on the world, "WHERE

ARE WE GOING?"

* * * * *

The most stupendous feat for the artist or man of imagination in modern

times is to conceive a picture or vision for our Society--our present

machine-civilization--a common expectation for people which will make

them want to live.

If Leonardo were living now, he would probably slight for the time being

his building bridges, and skimp his work on Mona Lisa, and write a

book--an exultant book about common people. He would focus and express

democracy as only the great and true aristocrat or genius or artist will

ever do it. A great society must be expressed as a vision or expectation

before men can see it together, and go to work on it together, and make

it a fact. What makes a society great is that it is full of people who

have something to live for and who know what it is. It is because nobody

knows, now, that our present society is not great. The different kinds

of people in it have not made up their minds what they are for, and some

kinds have particularly failed to make up their minds what the other

kinds are for.

We are all making our particular contribution to the common vision, and

some of us are able to say in one way and some in another what this

vision is; but it is going to take a supreme catholic, summing-up

individualist, a great man or artist--a man who is all of us in one--to

express for Crowds, and for all of us together, where we want to go,

what we think we are for, and what kind of a world we want.

This will have to be done first in a book. The modern world is

collecting its thoughts. It is trying to write its bible.

The Bible of the Hebrews (which had to be borrowed by the rest of the

world if they were to have one) is the one great outstanding fact and

result of the Hebrew genius. They did not produce a civilization, but

they produced a book for the rest of the world to make civilizations out

of, a book which has made all other nations the moral passengers of the

Hebrews for two thousand years.

And the whole spirit and aim of this book, the thing about it that made

it great, was that it was the sublimest, most persistent, most colossal,

masterful attempt ever made by men to look forth upon the earth, to see

all the men in it, like spirits hurrying past, and to answer the

question, "WHERE ARE WE GOING?"

I would not have any one suppose that in these present tracings and

outlines of thought I am making an attempt to look upon the world and

say where the people are going, and where they think they are going, and

where they want to go. I have attempted to find out, and put down what

might seem at first sight (at least it did to me) the answer to a very

small and unimportant question--"Where is it that I really want to go

myself?" "What kind of a world is it, all the facts about me being duly

considered, I really want to be in?"

No man living in a world as interesting as this ever writes a book if he

can help it. If Mr. Bernard Shaw or Mr. Chesterton or Mr. Wells had been

so good as to write a book for me in which they had given the answer to

my question, in which they had said more or less authoritatively for me

what kind of a world it is that I want to be in, this book would never

have been written. The book is not put forward as an attempt to arrange

a world, or as a system or a chart, or as a nation-machine, or even as

an argument. The one thing that any one can fairly claim for this book

is that one man's life has been saved with it. It is the record of one

man fighting up through story after story of crowds and of crowds'

machines to the great steel and iron floor on the top of the world,

until he had found the manhole in it, and broken through and caught a

breath of air and looked at the light. The book is merely a

life-preserver--that is all; and one man's life-preserver. Perhaps the

man is representative, and perhaps he is not. At all events, here it is.

Anybody else who can use it is welcome to it.

* * * * *

The first and most practical step in getting what one wants in this

world is wanting it. One would think that the next step would be

expressing what one wants. But it almost never is. It generally consists

in wanting it still harder and still harder until one can express it.

This is particularly true when the thing one wants is a new world. Here

are all these other people who have to be asked. And until one wants it

hard enough to say it, to get it outside one's self, possibly make it

catching, nothing happens.

If one were to point out one trait rather than another that makes

Bernard Shaw, for so brilliant a man, so ineffective as a leader, or

literary statesman, or social reformer, it would be his modesty. He has

never wanted anything.

If I could have found a book by Bernard Shaw in which Mr. Shaw had

merely said what he wanted himself, it is quite possible this book would

not have been written. Even if Mr. Shaw, without saying what he wanted,

had ever shown in any corner of any book that one man's wanting

something in this world amounted to anything, or could make any one else

want it, or could make any difference in him, or in the world around

him, perhaps I would not have written this book.

Everywhere, as I have looked about me among the bookmen in America, in

England, I have found, not the things that they wanted in their books,

but always these same deadly lists or bleak inventories--these prairies

of things that they did not want.

Now, as a matter of fact, I knew already, with an almost despairing

distinctness, nearly all these things I did not want and it has not

helped me (with all due courtesy and admiration) having John Galsworthy

out photographing them day after day, so that I merely did not want them

harder. And Mr. Wells's measles and children's diseases, too. I knew

already that I did not want them. And Mr. Shaw's entire, heroic, almost

noble collection of things he does not want does not supply me--nor

could it supply any other man with furniture to make a world with--even

if it were not this real, big world, with rain and sunshine and wind and

people in it, and were only that little, wonderful world a man lives

within his own heart. There have been times, and there will be more of

them, when I could not otherwise than speak as the champion of Bernard

Shaw; but, after all, what single piece of furniture is there that

George Bernard Shaw, living with his great attic of not-things all

around him, is able to offer to furnish me for me single, little, warm,

lighted room to keep my thoughts in? Nor has he furnished me with one

thing with which I would care to sit down in my little room and

think--looking into the cold, perfect hygienic ashes he has left upon my

hearth. Even if I were a revolutionist, and not a mere, plain human

being, loving life and wanting to live more abundantly, I am bound to

say I do not see what there is in Mr. Galsworthy's photographs, or in

Mr. Wells's rich, bottomless murk of humanity to make a revolution for.

And Mr. Bernard Shaw, with all his bottles of disinfectants and shelves

of sterilized truths, his hard well-being and his glittering comforts,

has presented the vision of a world in which at the very best--even if

it all comes out as he says it will--a man would merely have things

without wanting them, and without wanting anything.

* * * * *

And so it has seemed to me that even if he is quite unimportant, any man

to-day who, in some public place, like a book, shall paint the picture

of his heart's desire, who shall throw up, as upon a screen, where all

men may see them, his most immediate and most pressing ideals, would

perform an important service. If a man's sole interest were to find out

what all men in the world want, the best way to do it would be for him

to say quite definitely, so that we could all compare notes, what he

wanted himself. Speaking for a planet has gone by, but possibly, if a

few of us but speak for ourselves, the planet will talk back, and we

shall find out at last what it really is that it wants.

The thing that many of us want most in the present grayness and din of

the world is some one to play with, or if the word "play" is not quite

the right word, some one with whom we can work with freedom and

self-expressiveness and joy. Nine men out of ten one meets to-day talk

with one as it were with their watches in their hands. The people who

are rich one sees everywhere, being run away with by their motor-cars;

and the people who are poor one sees struggling pitifully and for their

very souls, under great wheels and beneath machines.

Of course, I can only speak for myself. I do not deny that a little

while at a time I can sit by a brook in the woods and be happy; but if,

as it happens, I would rather have other people about me--people who do

not spoil things, I find that the machines about me everywhere have made

most people very strange and pathetic in the woods. They cannot sit by

brooks, many of them; and when they come out to the sky, it looks to

them like some mere, big, blue lead roof up over their lives. Perhaps I

am selfish about it, but I cannot bear to see people looking at the sky

in this way....

* * * * *

So, as I have watched my fellow human beings, what I have come to want

most of all in this world is the inspired employer--or what I have

called the inspired millionaire or organizer; the man who can take the

machines off the backs of the people and take the machines out of their

wits, and make the machines free their bodies and serve their souls.

If we ever have the inspired employer, he will have to be made by the

social imagination of the people, by creating the spirit of expectation

and challenge toward the rich among the masses of the people.

I believe that the time has come when the world is to make its last

stand for idealism, great men, and crowds.

I believe that great men can be really great, that they can represent

crowds. I believe that crowds can be really great, that they can know

great men.

The most natural kind of great man for crowds to know first will

probably be a kind of everyday great man or business statesman, the man

who represents all classes, and who proves it in the way he conducts his

business.

I have called this man the Crowdman.

I do not say that I have met precisely the type of inspired millionaire

I have in mind, but I have known scores of men who have reminded me of

him and of what he is going to be, and I am prepared to say that in

spirit, or latent at least, he is all about me in the world to-day. If

it is proved to me that no such man exists, I am here to say there will

be one. If it is proved to me that there cannot be one, _I will make

one_. If it is proved to me that by lifting up Desire in the faces of

young men and of boys, and in the faces of true fathers and young

mothers, and by ringing up my challenge on the great doors of the

schools, I cannot make one, then I will invoke the men that shall write

the books, that shall sing the songs that shall make one! I say this

with all reverence for other men's desires and with all respect for

natural prejudgments. As I have conceived it, the one business of the

world to-day is to find out what we are for and to find out what men in

the world--on the whole--really want. When men know what they want they

get it. Every wrong thing we have to face in modern industrial life is

due to men who know what they want, and who therefore get it, due to the

passions and the dreams of men; and the one single way in which these

wrong things will ever be overcome is with more passions and with more

and mightier dreams of men.

Nothing is more visionary than trying to run a world without dreams,

especially an economic world. It is because even bad dreams are better

in this world than having no dreams at all that bad people so called are

so largely allowed to run it.

In the final and practical sense, the one factor in economics to be

reckoned with is Desire.

The next move in economics is going to be the statement of a shrewd,

dogged, realizable ideal. It is only ideals that have aroused the wrong

passions, and it is only ideals that will arouse the right ones.

It will have to be, I imagine, when it comes, not a mere statement of

principles, an analysis, or a criticism, but a moving-picture, a

portrait of the human race, that shall reveal man's heart to himself.

What we want is a vast white canvas, spread, as it were, over the end of

the world, before which we shall all sit together, the audience of the

nations, of the poor, of the rich, as in some still, thoughtful

place--all of us together; and then we will throw up before us on the

vast white screen in the dark the vivid picture of our vast desires,

flame up upon it the hopes, the passions of human lives, and the grim,

silent wills of men. _"What do we want?" "Where are we going?"_

In place of the literature of criticism we have come now to the

literature of Desire.

This literature will have to come slowly, and I have come to believe

that the first book, when it comes, will be perhaps a book that does not

prove anything, a book that is a mere cry, a prayer, or challenge; the

story of what one man with these streetfuls of the faces of men and the

faces of women pouring their dullness and pouring their weariness over

him, has desired, and of what, God helping him, he will have.

There is a certain sense in which merely praying to God has gone by. In

the present desperate crisis of a world plunging on in the dark to a

catastrophe or a glory that we cannot guess, it is a time for men to

pray a prayer, a standing-up prayer, to one another.

I believe that it is going to be this huge gathering-in of public

desire, this imperious challenge of what men want, this standing-up

prayer of men to one another, which alone shall make men go forth with

faith and singing once more into the battle of life. Sometimes it has

seemed to me I have already heard it--this song of men's desires about

me--faintly. But I have seen that the time is at hand when it shall come

as a vast chorus of cities, of fields, of men's voices, filling the dome

of the world--a chorus in the glory and the shame of which no

millionaire who merely wants to make money, no artist who is not

expressing the souls and freeing the bodies of men, no statesman who is

not gathering up the desires of crowds, and going daily through the

world hewing out the will of the people, shall dare to live.

* * * * *

But while this is the vision of my belief, I would not have any one

suppose that I am the bearer of easy and gracious tidings.

It is rather of a great daily adventure one has with the world.

There have been times when it seemed as if it had to begin all over

again every morning.

Day by day I walk down Fleet Street toward Ludgate Hill.

I look once more every morning at that great picture of any religion; I

look at the quiet, soaring, hopeful dome--that little touch of singing

or praying that men have lifted up against heaven. "Will the Dome bring

the Man to me?"

I look up at the machines, strange and eager, hurrying across the

bridge. "Will the Machines bring the Man to me?"

I look in the faces of the crowd hurrying past. "Will the Crowd bring

the Man to me?"

With the picture of my religion--or perhaps three religions or three

stories of religion--I walk on and on through the crowd, past the

railway, past the Cathedral, past the Mansion House, and over the Tower

Bridge. I walk fast and eagerly and blindly, as though a man would walk

away from the world.

Suddenly I find myself, throngs of voices all about me, standing

half-unconsciously by a high iron fence in Bermondsey watching that

smooth asphalt playground where one sees the very dead (for once)

crowded by the living--pushed over to the edges--their gravestones

tilted calmly up against the walls. I stand and look through the pickets

and watch the children run and shout--the little funny, mockingly

dressed, frowzily frumpily happy children, the stored-up sunshine of a

thousand years all shining faintly out through the dirt, out through the

generations in their little faces--"Will the Man come to me out of

these?"

The tombstones lean against the wall and the children run and shout. As

I watch them with my hopes and fears and the tombstones tilted against

the walls--as I peer through the railings at the children, I face my

three religions. What will the three religions do with the children?

What will the children do with the three religions?

And now I will tell the truth. I will not cheat nor run away as

sometimes I seem to have tried to do for years. I will no longer let

myself be tricked by the mere glamour and bigness of our modern life

nor swooned into good-will by the roll and liturgy of revolution, "of

the people," "for the people," "by the people," nor will I be longer

awed by those huge phrase-idols, constitutions, routines, that have

roared around me "Liberty, Equality, Fraternity"--those imperious,

thoughtless, stupid tra-la-las of the People. Do the People see truth?

Can the People see truth? Can all the crowd, and can all the machines,

and all the cathedrals piled up together produce the Man, the Crowd-man

or great man who sees truth?

And so with my three religions, I have three fears, one for each of

them. There is the Machine fear, lest the crowd should be overswept by

its machines and become like them; and the Crowd fear, lest the crowd

should overlook its mighty innumerable and personal need of great men;

and there is also the daily fear for the Church, lest the Church should

not understand crowds and machines and grapple with crowds and machines,

interpret them and glory in them and appropriate them for her own use

and for God's--lest the Church should turn away from the crowds and the

machines and graciously and idly bow down to Herself.

And now I am going to try to express these three fears that go with the

three religions as well as I can, so that I can turn on them and face

them and, God helping me, look them out of countenance.

CHAPTER II

THE CROWD SCARE

Time was when a man was born upon this planet in a somewhat lonely

fashion. A few human beings out of all infinity stood by to care for

him. He was brought up with hills and stars and a neighbour or so, until

he grew to man's estate. He climbed at last over the farthest hill, and

there, on the rim of things, standing on the boundary line of sky and

earth that had always been the edge of life to him before, he looked

forth upon the freedom of the world, and said in his soul, "What shall I

be in this world I see, and whither shall I go in it?" And the sky and

the earth and the rivers and the seas and the nights and the days

beckoned to him, and the voices of life rose around him, and they all

said, "Come!"

On a corner in New York, around a Street Department wagon, not so very

long ago, five thousand men were fighting for shovels, fifty men to a

shovel--a tool for living a little longer.

The problem of living in this modern world is the problem of finding

room in it. The crowd principle is so universally at work through modern

life that the geography of the world has been changed to conform to it.

We live in crowds. We get our living in crowds. We are amused in herds.

Civilization is a list of cities. Cities are the huge central dynamos of

all being. The power of a man can be measured to-day by the mile, the

number of miles between him and the city; that is, between him and what

the city stands for--the centre of mass.

The crowd principle is the first principle of production. The producer

who can get the most men together and the most dollars together controls

the market; and when he once controls the market, instead of merely

getting the most men and the most dollars, he can get all the men and

all the dollars. Hence the corporation in production.

The crowd principle is the first principle of distribution. The man who

can get the most men to buy a particular thing from him can buy the most

of it, and therefore buy it the cheapest, and therefore get more men to

buy from him; and having bought this particular thing cheaper than all

men could buy it, it is only a step to selling it to all men; and then,

having all the men on one thing and all the dollars on one thing, he is

able to buy other things for nothing, for everybody, and sell them for a

little more than nothing to everybody. Hence the department store--the

syndicate of department stores--the crowd principle in commerce.

The value of a piece of land is the number of footsteps passing by it in

twenty-four hours. The value of a railroad is the number of people near

it who cannot keep still. If there are a great many of these people, the

railroad runs its trains for them. If there are only a few, though they

be heroes and prophets, Dantes, Savonarolas, and George Washingtons,

trains shall not be run for them. The railroad is the characteristic

property and symbol of property in this modern age, and the entire value

of a railroad depends upon its getting control of a crowd--either a

crowd that wants to be where some other crowd is, or a crowd that wants

a great many tons of something that some other crowd has.

When we turn from commerce to philosophy, we find the same principle

running through them both. The main thing in the philosophy of to-day is

the extraordinary emphasis of environment and heredity. A man's destiny

is the way the crowd of his ancestors ballot for his life. His soul--if

he has a soul--is an atom acted upon by a majority of other atoms.

When we turn to religion in its different phases, we find the same

emphasis upon them all--the emphasis of mass, of majority. Not that the

church exists for the masses--no one claims this--but that, such as it

is, it is a mass church. While the promise of Scripture, as a last

resort, is often heard in the church about two or three gathered

together in God's name, the Church is run on the working conviction that

unless the minister and the elders can gather two or three hundred in

God's name, He will not pay any particular attention to them, or, if He

does, He will not pay the bills. The church of our forefathers, founded

on personality, is exchanged for the church of democracy, founded on

crowds; and the church of the moment is the institutional church, in

which the standing of the clergyman is exchanged for the standing of the

congregation. The inevitable result, the crowd clergyman, is seen on

every hand amongst us--the agent of an audience, who, instead of telling

an audience what they ought to do, runs errands for them morning and

noon and night. With coddling for majorities and tact for whims, he

carefully picks his way. He does his people as much good as they will

let him, tells them as much truth as they will hear, until he dies at

last, and goes to take his place with Puritan parsons who mastered

majorities, with martyrs who would not live and be mastered by

majorities, and with apostles who managed to make a new world without

the help of majorities at all.

Theology reveals the same tendency. The measuring by numbers is found in

all belief, the same cringing before masses of little facts instead of

conceiving the few immeasurable ones. Helpless individuals mastered by

crowds are bound to believe in a kind of infinitely helpless God. He

stands in the midst of the crowds of His laws and the systems of His

worlds: to those who are not religious, a pale First Cause; and to those

who are, a Great Sentimentality far away in the heavens, who, in a kind

of vast weak-mindedness (a Puritan would say), seems to want everybody

to be good and hopes they will, but does not quite know what to do

about it if they are not.

Every age has its typical idea of heaven and its typical idea of hell

(in some of them it would be hard to tell which is which), and every

civilization, has its typical idea of God. A civilization with sovereign

men in it has a sovereign God; and a crowd civilization, reflecting its

mood on the heavens, is inclined to a pleasant, large-minded God,

eternally considering everybody and considering everything, but

inefficient withal, a kind of legislature of Deity, typical of

representative institutions at their best and at their worst.

If we pass from our theology to our social science we come to the most

characteristic result of the crowd principle that the times afford. We

are brought face to face with Socialism, the millennium machine, the

Corliss engine of progress. It were idle to deny to the Socialist that

he is right--and more right, indeed, than most of us, in seeing that

there is a great wrong somewhere; but it would be impossible beyond this

point to make any claim for him, except that he is honestly trying to

create in the world a wrong we do not have as yet, that shall be large

enough to swallow the wrong we have. The term "Socialism" stands for

many things, in its present state; but so far as the average Socialist

is concerned, he may be defined as an idealist who turns to materialism,

that is, to mass, to carry his idealism out. The world having discovered

two great ideals in the New Testament, the service of all men by all

other men, and the infinite value of the individual, the Socialist

expects to carry out one of these ideals by destroying the other.

The principle that an infinitely helpful society can be produced by

setting up a row of infinitely helpless individuals is Socialism, as the

average Socialist practises it. The average Socialist is the type of the

eager but effeminate reformer of all ages, because he seeks to gain by

machinery things nine tenths of the value of which to men is in gaining

them for themselves. Socialism is the attempt to invent conveniences

for heroes, to pass a law that will make being a man unnecessary, to do

away with sin by framing a world in which it would be worthless to do

right because it would be impossible to do wrong. It is a philosophy of

helplessness, which, even if it succeeds in helplessly carrying its

helplessness out--in doing away with suffering, for instance--can only

do it by bringing to pass a man not alive enough to be capable of

suffering, and putting him in a world where suffering and joy alike

would be a bore to him.

But the main importance of Socialism in this connection lies in the fact

that it does not confine itself to sociology. It has become a complete

philosophy of life, and can be seen penetrating with its subtle satire

on human nature almost everything about us. We have the cash register to

educate our clerks into pure and honest character, and the souls of

conductors can be seen being nurtured, mile after mile, by

fare-recorders. Corporations buy consciences by the gross. They are hung

over the door of every street car. Consciences are worked by pulling a

strap. Liverymen have cyclometres to help customers to tell the truth,

and the Australian ballot is invented to help men to be manly enough to

vote the way they think. And when, in the course of human events, we

came to the essentially moral and spiritual reform of a woman's right to

dress in good taste--that is, appropriately for what she is doing, what

did we proceed to do to bring it about? Conventions were held year after

year, and over and over, to get women to dress as they wanted to; dress

reform associations were founded, syndicates of courage were established

all over the land--all in vain; and finally,--Heaven help us!--how was

this great moral and spiritual reform accomplished? By an invention of

two wheels, one in front of the other. It was brought about by the Pope

Manufacturing Company of Hartford, Connecticut in two short years.

Everything is brought about by manufacturing companies. It is the

socialist spirit; the idea that, if we can only find it, there is some

machine that can surely be invented that will take the place of men: not

only of hands and feet, but of all the old-fashioned and lumbering

virtues, courage, patience, vision, common sense, and religion itself,

out of which they are made.

But we depend upon machinery not only for the things that we want, but

for the brains with which we decide what we want. If a man wants to know

what he thinks, he starts a club; and if he wants to be very sure, he

calls a convention. From the National Undertakers' Association and the

Launderers' League to the Christian Endeavour Tournament and the World's

Congress--the Midway Pleasance of Piety--the Convention strides the

world with vociferousness. The silence that descends from the hills is

filled with its ceaseless din. The smallest hamlet in the land has

learned to listen reverent from afar to the vast insistent roar of It,

as the Voice of the Spirit of the Times.

Every idea we have is run into a constitution. We cannot think without a

chairman. Our whims have secretaries; our fads have by-laws. Literature

is a club. Philosophy is a society. Our reforms are mass meetings. Our

culture is a summer school. We cannot mourn our mighty dead without

Carnegie hall and forty vice-presidents. We remember our poets with

trustees, and the immortality of a genius is watched by a standing

committee. Charity is an Association. Theology is a set of resolutions.

Religion is an endeavour to be numerous and communicative. We awe the

impenitent with crowds, convert the world with boards, and save the lost

with delegates; and how Jesus of Nazareth could have done so great a

work without being on a committee is beyond our ken. What Socrates and

Solomon would have come to if they had only had the advantage of

conventions it would be hard to say; but in these days, when the

excursion train is applied to wisdom; when, having little enough, we try

to make it more by pulling it about; when secretaries urge us,

treasurers dun us, programs unfold out of every mail--where is the man

who, guileless-eyed, can look in his brother's face; can declare upon

his honour that he has never been a delegate, never belonged to

anything, never been nominated, elected, imposed on, in his life?

Everything convenes, revolves, petitions, adjourns. Nothing stays

adjourned. We have reports that think for us, committees that do right

for us, and platforms that spread their wooden lengths over all the

things we love, until there is hardly an inch of the dear old earth to

stand on, where, fresh and sweet and from day to day, we can live our

lives ourselves, pick the flowers, look at the stars, guess at God,

garner our grain, and die. Every new and fresh human being that comes

upon the earth is manufactured into a coward or crowded into a machine

as soon as we get at him. We have already come to the point where we do

not expect to interest anybody in anything without a constitution. And

the Eugenic Society is busy now on by-laws for falling in love.

What this means with regard to the typical modern man is, not that he

does not think, but that it takes ten thousand men to make him think. He

has a crowd soul, a crowd creed. Charged with convictions, galvanized

from one convention to another, he contrives to live, and with a sense

of multitude, applause, and cheers he warms his thoughts. When they have

been warmed enough he exhorts, dictates, goes hither and thither on the

crutch of the crowd, and places his crutch on the world, and pries on

it, if perchance it may be stirred to something. To the bigotry of the

man who knows because he speaks for himself has been added a new bigotry

on the earth--the bigotry of the man who speaks for the nation; who,

with a more colossal prejudice than he had before, returns from a mass

meeting of himself, and, with the effrontery that only a crowd can give,

backs his opinions with forty states, and walks the streets of his

native town in the uniform of all humanity. This is a kind of fool that

has never been possible until these latter days. Only a very great many

people, all of them working on him at once, and all of them watching

every one else working at once, can produce this kind.

Indeed, the crowd habit has become so strong upon us, has so mastered

the mood of the hour, that even you and I, gentle reader, have found

ourselves for one brief moment, perhaps, in a certain sheepish feeling

at being caught in a small audience. Being caught in a small audience at

a lecture is no insignificant experience. You will see people looking

furtively about, counting one another. You will make comparisons. You

will recall the self-congratulatory air of the last large audience you

had the honour to belong to, sitting in the same seats, buzzing

confidently to itself before the lecture began. The hush of

disappointment in a small audience all alone with itself, the mutual

shame of it, the chill in it, that spreads softly through the room,

every identical shiver of which the lecturer is hired to warm

through--all these are signs of the times. People look at the empty

chairs as if every modest, unassuming chair there were some great

personality saying to each and all of us: "Why are you here? Did you not

make a mistake? Are you not ashamed to be a party to--to--as small a

crowd as this?" Thus do we sit, poor mortals, doing obeisance to Empty

Chairs--we who are to be lectured to--until the poor lecturer who is to

lecture to us comes in, and the struggle with the Chairs begins.

When we turn to education as it stands to-day, the same self-satisfied,

inflexible smile of the crowd is upon it all. We see little but the

massing of machinery, the crowding together of numbers of teachers and

numbers of courses and numbers of students, and the practical total

submergence of personality, except by accident, in all educated life.

The infinite value of the individual, the innumerable consequences of

one single great teaching man, penetrating every pupil who knows him,

becoming a part of the universe, a part of the fibre of thought and

existence to every pupil who knows him--this is a thing that belongs to

the past and to the inevitable future. With all our great institutions,

the crowds of men who teach in them, the crowds of men who learn in

them, we are still unable to produce out of all the men they graduate

enough college presidents to go around. The fact that at almost any

given time there may be seen, in this American land of ours, half a

score of colleges standing and waiting, wondering if they will ever find

a president again, is the climax of what the universities have failed to

do. The university will be justified only when a man with a university

in him, a whole campus in his soul, comes out of it, to preside over it,

and the soul that has room for more than one chair in it comes out of it

to teach in it.

When we turn from education to journalism, the pressure of the crowd is

still more in evidence. To have the largest circulation is to have the

most advertising, and to have the most advertising means to have the

most money, and to have the most money means to be able to buy the most

ability, and to have the most ability means to keep all that one gains

and get more. The degradation of many of our great journals in the last

twenty years is but the inevitable carrying out of the syndicate method

in letters--a mass of contributors, a mass of subscribers, and a mass of

advertisers. So long as it gives itself over to the circulation idea,

the worse a newspaper is, the more logical it is. There may be a certain

point where it is bound to stop some time, because there will not be

enough bad people who are bad enough to go around; but we have not come

to it yet, and in the meantime about everything that can be thought of

is being printed to make bad people. If it be asserted that there are

not enough bad people to go around even now, it may be added that there

are plenty of good people to take their places as fast as they fail to

be bad enough, and that the good people who take the bad papers to find

fault with them are the ones who make such papers possible.

The result of the crowd principle is the inevitable result. Our journals

have fallen off as a matter of course, not only in moral ideals (which

everybody realizes), but in brain force, power of expression,

imagination, and foresight--the things that give distinction and results

to utterance and that make a journal worth while. The editorial page has

been practically abandoned by most journals, because most journals have

been abandoned by their editors: they have become printed

counting-rooms. With all their greatness, their crowds of writers, and

masses of readers, and piles of cablegrams, they are not able to produce

the kind of man who is able to say a thing the kind of way that will

make everybody stop and listen to him, cablegrams and all. Horace

Greeley and Samuel Bowles and Charles A. Dana have passed from the

press, and the march of the crowd through the miles of their columns

every day is trampling on their graves. The newspaper is the mass

machine, the crowd thinker. To and fro, from week to week and from year

to year, its flaming headlines sway, now hither and now thither, where

the greatest numbers go, or the best guess of where they are going to

go; and Personality, creative, triumphant, masterful, imperious

Personality--is it not at an end? It were a dazzling sight, perhaps, to

gaze at night upon a huge building, thinking with telegraph under the

wide sky around the world, the hurrying of its hundred pens upon the

desks, and the trembling of its floors with the mighty coming of a Day

out of the grip of the press; but even this huge bewildering pile of

power, this aggregation, this corporation of forces, machines of souls,

glittering down the Night--does any one suppose It stands by Itself,

that It is its own master, that It can do its own will in the world? In

all its splendour It stands, weaving the thoughts of the world in the

dark; but that very night, that very moment, It lies in the power of a

little ticking-thing behind its doors. It belongs to that legislature of

information and telegraph, that owner of what happens in a day, called

the Associated Press.

If the One who called Himself a man and a God had not been born in a

crowd, if he had not loved and grappled with it, and been crucified and

worshipped by it, He might have been a Redeemer for the silent, stately,

ancient world that was before He came, but He would have failed to be a

Redeemer for this modern world--a world where the main inspiration and

the main discouragement is the crowd, where every great problem and

every great hope is one that deals with crowds. It is a world where,

from the first day a man looks forth to move, he finds his feet and

hands held by crowds. The sun rises over crowds for him, and sets over

crowds; and having presumed to be born, when he presumes to die at last,

in a crowd of graves he is left not even alone with God. Ten human lives

deep they have them--the graves in Paris; and whether men live their

lives piled upon other men's lives, in blocks in cities or in the

apparent loneliness of town or country what they shall do or shall not

do, or shall have or shall not have--is it not determined by crowds, by

the movement of crowds? The farmer is lonely enough, one would say, as

he rests by his fire in the plains, his barns bursting with wheat; but

the murmur of the telegraph almost any moment is the voice of the crowd

to him, thousands of miles away, shouting in the Stock Exchange: "You

shall not sell your wheat! Let it lie! Let it rot in your barns!"

And yet, if a man were to go around the earth with a surveyor's chain,

there would seem to be plenty of room for all who are born upon it. The

fact that there are enough square miles of the planet for every human

being on it to have several square miles to himself does not prove that

a man can avoid the crowd--that it is not a crowded world. If what a man

could be were determined by the square mile, it would indeed be a gentle

and graceful earth to live on. But an acre of Nowhere satisfies no one;

and how many square miles does a man want to be a nobody in? He can do

it better in a crowd, where every one else is doing it.

In the ancient world, when a human being found something in the wrong

place and wanted to put it where it belonged, he found himself face to

face with a few men. He found he had to deal with these few men. To-day,

if he wants anything put where it belongs, he finds himself face to face

with a crowd. He finds that he has to deal with a crowd. The world has

telephones and newspapers now, and it has railroads; and if a man

proposes to do a certain thing in it, the telephones tell the few, and

the newspapers tell the crowd, and the crowd gets on to the railroad;

and before he rises from his sleep, behold the crowd in his front yard;

and if he can get as far as his own front gate in the thing he is going

for, he must be--either a statesman? a hero? or a great genius? None of

these. Let him be a corporation--of ideas or of dollars; let him be some

complex, solid, crowded thing, would he do anything for himself, or for

anybody else, or for everybody else, in a world too crowded to tell the

truth without breaking something, or to find room for it, when it is

told, without breaking something.

This is the Crowd's World.

* * * * *

What I have written I have written.

I have been sitting and reading it. It is a mood. But there is an

implacable truth in it, I believe, that must be gotten out and used.

As I have been reading I have looked up. I see the quiet little mountain

through my window standing out there in the sun. It looks around the

world as if nothing had happened; and the bobolinks out in the great

meadow are all flying and singing in the same breath and rowing through

the air, thousands of them, miles of them. They do not stop a minute.

A moment ago while I was writing I heard the Child outside on the

piazza, four years old, going by my window back and forth, listening to

the crunch of her new shoes as if it were the music of the spheres. Why

should not I do as well? I thought. The Child is merely seeing her shoes

as they are with as many senses and as many thoughts and desires at once

as she can muster, and with all her might.

What if I were to see the world like the Child?

Yesterday I went to Robert's Meadow. I saw three small city boys, with

their splendid shining rubber boots and their beautiful bamboo poles.

They were on their way home. They had only the one trout between them,

and that had been fondled, examined, and poked over and bragged about

until it was fairly stiff and brown with those boys--looked as if it had

been stolen out of a dried-herring box. They put it reverently back,

when I saw it, into their big basket. I smiled a little as I walked on

and thought how they felt about it.

Then suddenly it was as if I had forgotten something. I turned and

looked back; saw those three boys--a little retinue to that solitary

fish--trudging down the road in the yellow sun. And I stood there and

wanted to be in it! Then I saw them going round the bend in the road

thirty years away.

I still want to be one of those boys.

And I am going to try. Perhaps, Heaven helping me, I will yet grow up to

them!

I know that the way those three boys felt about the fish--the way they

folded it around with something, the way they made the most of it, is

the way to feel about the world.

I side with the three boys. I am ready to admit that as regards

technical and comparatively unimportant details or as regards

perspective on the fish the boys may not have been right. It is possible

that they had not taken a point of view, measured in inches or volts or

foot-pounds, that was right and could last forever; but I know that the

spirit of their point of view was right--the spirit that hovered around

the three boys and around the fish that day was right and could last

forever.

It is the spirit in which the world was made, and the spirit in which

new worlds in all ages, and even before our eyes by Boys and Girls

and--God, are being made.

It is only the boys and the girls (all sizes) who know about worlds. And

it is only boys and girls who are right.

I heard a robin in the apple tree this morning out in the rain singing,

_"I believe! I believe!"_

* * * * *

At the same time, I am glad that I have known and faced, and that I

shall have to know and face, the Crowd Fear.

I know in some dogged, submerged, and speechless way that it is not a

true fear. And yet I want to move along the sheer edge of it all my

life. I want it. I want all men to have it, and to keep having it, and

to keep conquering it. I have seen that no man who has not felt it, who

does not know this huge numbing, numberless fear before the crowd, and

who may not know it again almost any moment, will ever be able to lead

the crowd, glory in it, die for it, or help it. Nor will any man who has

not defied it, and lifted his soul up naked and alone before it and

cried to God, ever interpret the crowd or express the will of the crowd,

or hew out of earth and heaven what the crowd wants.

We want to help to express and fulfil a crowd civilization, we want to

share the crowd life, to express what people in crowds feel--the great

crowd sensations, excitements, the inspirations and depressions of those

who live and struggle with crowds.

We want to face, and face grimly, implacably, the main facts, the main

emotions men are having to-day. And the main emotion men are having

to-day about our modern world is that it is a crowded world, that in the

nature of the case its civilization is a crowd civilization. Every other

important thing for this present age to know must be worked out from

this one. It is the main thing with which our religion has to deal, the

thing our literature is about, and the thing our arts will be obliged

to express. Any man who makes the attempt to consider or interpret

anything either in art or life without a true understanding of the crowd

principle as it is working to-day, without a due sense of its central

place in all that goes on around us, is a spectator in the blur and

bewilderment of this modern world, as helpless in it, and as childish

and superficial in it, as a Greek god at the World's Fair, gazing out of

his still Olympian eyes at the Midway Pleasance.

* * * * *

After the Crowd Fear there comes to most of us the machine fear.

Machines are the huge limbs or tentacles of crowds. As the crowds grow

the machines grow; grasping at the little strip of sky over us, at the

little patch of ground beneath our feet, they swing out before us and

beckon daily to us new hells and new heavens in our eyes.

CHAPTER III

THE MACHINE SCARE

I have had occasion nearly every day for the past two weeks to pass by

an ancient churchyard on a great hillside not far from London. Most of

the stones are very old, and seem to have been thoughtfully and

reverently, flake by flake, wrought into their final form by

long-vanished hands. As I stand and watch them, with the yews and

cypresses flocking round them, it is as if in some sort of way they had

been surely wrought by the hand of love, so full are they of grief and

of joy, of devotion, of the very singing of the dead and of those who

loved them.

When I walk on a little farther, and come to a small and new addition to

the churchyard, and look about me at the stones, I find myself suddenly

in quite a new company. So far as one could observe, looking at the

gravestones in the new churchyard, the people who died there died rather

thoughtlessly and mechanically, and as if nobody cared very much. Of

course, when one thinks a little further, one knows that this cannot be

true, and that the men and the women who gathered by these glib, trim,

capable-looking modern tombstones were as full of love and tenderness

and reverence before their dead as the others were--but the lines on the

stones give no sign. One never stops to read an epitaph on one of them;

one knows it would not be interesting, or really whisper to one the

strange, happy, human things of another world--even of this world, that

make the old tombstones such good company and so friendly to us. One

gives a glance at the stone and passes on. It was made by machinery,

apparently; a machine might have designed it, a machine might have died

and been buried under it. One looks beyond it at all the others like

it--all the glib, competent-looking white stones. Were the silenced

people all machines under them, all mechanical, all made to a pattern

like their stones, like these strangely hard, brief tombstones standing

here at their heads, summing up their lives before us curtly,

heartlessly, on this gentle old hillside?

I wondered.

I looked back to the old eloquent cemetery that almost seemed to be

breathing things, and looked once more at the new.

And as I stood and thought, they seemed to me to be two worlds--one the

world the people all about me are always saying sadly is going by, and

the other--well, the one we will have to have.

* * * * *

As I look off from the hilltop at the great sloping countryside about

me, which stretches miles and miles, with its green fields, and bushy

treetops, its red roofs, its banners of steam from twenty railways, its

huge, grim, furious chimneys, its still, sleepy steeples, I also see two

worlds, the same two worlds over again that I saw in the churchyard,

except that they are all jumbled together--the complacent, capable,

cut-out, homeless-looking houses, the little snuggled-down old ones with

their happy trees about them and trails of cooking smoke. I see the same

two worlds standing and facing each other before me whichever way I

turn.

And when I slip out of the churchyard from those two little separate

worlds of the dead, and move slowly down the long bustling village

street, and look into the faces of the living, the same two worlds that

were in the churchyard and on the hills seem to look at me out of the

faces of the living too.

The faces go hurrying past me, worlds apart. Most people, I imagine, who

read these pages must have noticed the people's faces in the streets

nowadays--how they seem to have come out of separate worlds into the

street a moment, and hurry past, and seem to be going back in a moment

more to separate worlds.

There is hardly even a village footway left anywhere to-day where one

cannot see these two worlds, or the spirit of these two worlds, flitting

past one through the streets in people's faces, and nightly before our

eyes, struggling with each other to possess, to swallow away into itself

human souls, to master the fate of man upon the earth.

One of these is the World of the Hand-made; the other is the

Machine-made World.

* * * * *

As day by day I watch these two worlds with all their people in them

flocking past me, I have come to have certain momentary but recurrent

resentments and attractions, unaccountable strong emotions; and when I

try afterward to rationalize my emotions, as a man should, and give an

account of them to myself, and get them ready to use and face my age

with, and make myself strong and fit to live in an age, I find myself

with a great task before me. And yet one must do it; one cannot live in

an age strongly and fitly if one would rather be living in some other

age, or if it is an age with two worlds in it and one cannot make up

one's mind which is the world one wants and settle down quietly and live

in it. Then a strange thing happens, and always happens the moment I

begin to try to decide which of the two--the Hand-made World or the

Machine-made World--I will choose. I find that in an odd, confused,

groping, obstinate way I am bound to choose them both. In spite of all

its ugly ways--a kind of vast indifference it has to me, to everybody,

its magnificent heartlessness--I find I have come to take in the

Machine-made World a kind of boundless, half-secret pride and joy, for a

terrible and strange beauty there is in it. And then, too, even if I

wanted to give it up, I could not: neither I nor any man, nor all the

world combined, could unthink to-day a hundred years, fold up a hundred

thousand miles of railway, tuck modern life all neatly up again in a

little, old, snug, safe, lovable Hand-made World. There must be some way

out, some connecting link between the Hand-made and the Machine-made. We

have merely lost it for a moment.

Which way shall we turn? And so at last to the little Thing through

which the whole world whispers to me on my desk, to the mighty railways

that beckon past my door, to the airships that cannot be stilled, and to

the rolling mills that will not be silenced, I turn at last! I turn to

the Machines Themselves. Half-singing and half-cursing, I have faced

them. There is some way in which they can answer and can be made to

answer--can be made to give me and the men about me the kind of world we

want. I try to analyze it and think it out. What is the thing, the real

thing in the Hand-made World, that fills me with pride and joy, and that

I cannot and will not give up? Is not the real thing that is in it

something that can be or might be freed from it, exhaled from it,

something that might be in some new form saved, made an atmosphere or a

spirit and passed on? And what is it in the new Machine-made World

which, in spite of the splendid joy, a rough new, wild religion there is

in it, keeps daily filling me as I go past machines with this

contradictory obstinate dread of them? After a time I have made a little

cleared space in my mind, a little breathing room. It has come to me

from thinking that what is beautiful in the Hand-made World perhaps is

not these particular Hand-made things themselves at which I so delight,

but the Hand-made spirit of the men who made them which the men put into

the things. And perhaps what is full of death and fear in the

Machine-made World is not the machines themselves, but the Machine-made

spirit in which the men who run the machines have made the machines

work. Perhaps the Hand-made spirit is pervasive, eternal. Perhaps it can

escape like a spirit, and can live where it will live, and do what it

will do, like a spirit, and possess the body that it wills to possess.

Perhaps the Hand-made spirit is still living around me to-day, and is

not only living, but is living in a more unspeakable, unbounded body

than any spirit has ever lived in before, and is to-day before our eyes,

laying its huge iron fingers around our little earth, and holding the

oceans in its hand, and brushing away mountains with a breath, until we

have Man at last playing all night through the sky, with visions and

airships and telescopes. His very words walk on the air with soft and

unseen feet.

It is the Hand-made spirit that creates machines. The machines

themselves are still the mighty children of the men who move and work in

the Hand-made spirit; and the men who glory in them, the men who bring

them forth, who think them out, and who create them, and who do the

great and mighty things with them, are still the Hand-made men.

* * * * *

This leads us up to the question we are all asking ourselves every day.

"How can a machine-made world be run in the spirit of a hand-made

world?" The particular form in which the question has been put, which is

taken from "Inspired Millionaires" is as follows:

"The idea that there is something in a machine simply as a machine which

makes it inherently unspiritual is based upon the experience of the

world; but it is, after all, a rather amateur and juvenile world with

machines as yet. Its ideas are in their first stages, and are based for

the most part upon the world's experience with second-rate men, working

in second-rate factories--men who have been bullied, and could be

bullied, by the machines they worked with into being machines

themselves. No one would think of denying that men who let machines get

the better of them, either in their minds or their bodies, in any walk

of life, grow unspiritual and mechanical. But it does not take a machine

to make a machine out of a man. Anything will do it if the man will let

it. Even the farmer who is out under the great free dome of heaven, and

working in wonder every day of his life, grows like a clod if he buries

his soul alive in the soil. But farming has been tried many thousands of

years, and the other kind of farmer is known by everybody--the farmer

who is master over the soil; who, instead of becoming an expression of

the soil himself, makes the soil express him. The next thing that is

going to happen is that every one is going to know the other kind of

mechanic. It is cheerfully admitted that the kind of mechanic we largely

have now, who allows himself to be a watcher of a machine, a

turner-of-something for forty years, can hardly be classed as vegetable

life. He is not even organic matter except in a very small part of

himself.

"But it is not the mechanical machine which makes the man unspiritual.

It is the mechanical man beside the machine. A master at a piano (which

is a machine) makes it a spiritual thing; and a master at a

printing-press, like William Morris, makes it a free and artistic and

self-expressive thing."

I spent a day a little while ago in walking through a factory. I went

past miles of machines--great glass roofs of sunshine over them--and

looked in the faces of thousands of men. As I went through the machines

I kept looking to and fro between the machines and the men who stood

beside them, and sometimes I came back and looked again at the machines

and the men beside them; and every machine, or nearly every machine, I

saw (any one could see it in that factory) was making a man of somebody.

One could see the spirit of the man who invented the machine, and the

spirit of the man who worked with it, and the spirit of the man who

owned it and who placed it there with the man, all softly, powerfully

running together. There were exceptions, and every now and then one

came, of course, upon the man who seemed to be simply another and

somewhat different contrivance or attachment to his machine--some part

that had been left over and thought of last, and had not been done as

well as the others; but the factory, taken as a whole, from the

manager's offices and the great counting-room, and from the tall

chimneys to the dump, seemed to me to have something fresh and human and

unwonted about it. It seemed to be a factory that had a look, a look of

its own. It was like a vast countenance. It had features, an expression.

It had an air--well, one must say it, of course, if one is driven to it:

the factory had a soul, and was humming it. Any one could have seen why

by going into his office and talking a little while with the owner, or

by even not talking to him--by seeing him look up from his desk. After

walking through several miles of his personality, and up and down and

down and up the corridors of his mind, one did not really need to meet

him except as a matter of form and as a finishing touch. One had been

visiting with him all along: to look in his face was merely to sum it

up, to see it all, the whole place, over again in one look. One did not

need to be surprised; one might have known what such a man would be

like--that such a factory could only be conceived and wrought by a man

of genius, a kind of lighted-up man. A man who had put not only

skylights in his buildings, but skylights in his men, would have to have

a skylight in himself (a skylight with a motor attachment, of course).

If one were to try to think in nature or in art of something that would

be like him--well, some kind of transcendental engine, I should say,

running softly, smoothly outdoors in a great sunshine, would have given

one a good idea of him. But, however this may be, it certainly would

have been quite impossible to go through his factory and ever say again

that machines do not and could not have souls, or at least over-souls,

and that men who worked with machines did not and could not have souls

as fast as they were allowed to.

A few days later I went through another factory, and I came out weary

and spent at night, feeling as unreasonable and almost as hateful about

machines, and as discouraged about the people who had to work with them

as John Ruskin did in those first early days when the Factory Chimney

first lifted its long black flag upon our earth, and bullied great

cities into cowards and slaves, and all the great, quiet-hearted

nations, and began making for us--all around us, before our eyes, as

though in a kind of jeer at us, and at our queer, pretty, helpless

little religions--the hell we had ceased to believe in.

The hell is here, and is going to be here apparently as long as may be

necessary for us to see it and believe in it once more. If a hell on our

own premises, shut down hard over our lives here and now, is what is

necessary to make us religious and human once more, if we are reduced to

it, and if having a hard, literal hell--one of our own--is our only way

of seeing things, of fighting our way through to the truth, and of

getting once more decisive, manful, commanding ideas of good and evil, I

for one can only be glad we have Pittsburgs and Sheffields to hurry us

along and soon have it over with.

But while, like Ruskin, any one can look about the machines and see

hell, he can see hell to-day, unlike Ruskin, with heaven lined up close

beside it. The machines have come to have souls. The machines we can see

all about us have taken sides. We can all of us see the machines about

us to-day like vast looms, weaving in and weaving out the fate of the

world, the fate of the churches, the fate of the women and the little

children, and the very fate of God; and everything about us we can see

turning at last on what we are doing with the machines that are about

us, and what we are letting our machines do with us.

* * * * *

It has cleared my mind, and at least helped me to live side by side with

machines better from day to day, to consider what these two souls or

spirits in the machines are, and what they are doing and likely to do.

If one knows them and one sees them, and sees how they are working, it

is easier to take sides and join in and help.

It would seem to me that there are two spirits in machinery--the spirit

of weariness, weakness, of inventing ways of getting out of work; and

there is the spirit in the machines, too, of moving mountains,

conquering the sea and air, of working harder and lifting one's work

over to more heroic, to more splendid and difficult, and almost

impossible things. It is these two spirits that are fighting for the

possession and control of our machine civilization. I watch the machines

and the men beside them and see which side they are on. The labourer who

is doing as little work as he dares for his wages and the capitalist who

is giving as little service as he dares for his money are on the one

side (the vast, lazy, mean majority of employers and employees), and

there may be seen standing on the other side against them, battling for

our world, another small but mighty group made up of the labourer who

loves his work more than his wages, and the capitalist who loves the

thing he makes more than the profit. In other words, the fate of our

modern civilization, with all its marvellous machines on it, its art

galleries and its churches, is all hanging to-day on the battle between

the spirit of achievement, the spirit of creating things, and the spirit

of weariness or the spirit of thinking of ways of getting out of things.

It does not take very long to see which one prefers when one considers

the problem of living in one world or the other. If we are to take our

choice between living in a world run by tired men and a world run by

inspired ones, most of us will have little difficulty in deciding which

we would prefer, and which one we are bound to have. I have been moved

to come forward with the idea of inspired employers--or, as I have

called it, "Inspired Millionaires"--because it would seem to me inspired

employers are the very least we can ask for; for certainly if even our

employers cannot be inspired or rested and strong, we cannot expect

their overworked workmen to be. There is no hope for us but to write

our books and to live our lives in such a way as to help put the world

in the hands of the Strong, and to help keep its institutions and

customs out of the hands of the overworked. Overworked mechanical

employers and overworked labourers are the last men to solve the problem

of the overworked, except in a small, tired, mean, resentful, temporary

way.

And so, as I look about me and watch the machines and the men who are

working with the machines, or owning them, it is on this principle that

I find myself taking sides. I will not live, if I can help it, in a

world that is conceived and arranged and managed by tired and overworked

and mechanical men. Have I not seen tired, mechanical men, whole

generations of them, vast mobs of them, the men who have let the

machines mow down their souls? The first thing I have come to ask of a

man, if he is to be at the head of a machine--whether it is a machine

called a factory, or a machine called a Government or a city, or a

machine called a nation--is, _Is he tired?_ I have cast my lot once for

all--and as it seems to me, too, the lot of the world--with those men

who are rested, with the surplus men, the men who want to work more not

less, who are still and gentle and strong in their hearts, steady in

their imaginations, great men--men who are not driven to being

self-centred or driven to being class-centred, who can be world-centred

and inspired.

* * * * *

When one has made this decision, that one will work for a world in

control of men who are strong, one suddenly is brought face to face with

a fact in our machine civilization which probably is quite new, and

which the spirit of man has never had to face in any age before.

For the first time in the history of the world, machinery has made it

possible for the world to get into the hands of the weak.

The Gun began it--the gun in a coward's hands may side with the weak,

and the machine in the hands of the weak may temporarily give the world

a list or a trend, and leave it leaning on the wrong side.

The Trust, for instance, which is really an extremely valuable

invention, and perhaps, on the whole, the most important machine of

modern times when it is used to defend the rights of the people, is a

very different thing when it is pointed at them. We have to-day, not

unnaturally, the spectacle of perhaps nine people out of ten getting up

and saying in chorus all through the world that Trusts ought to be

abolished; and yet it cannot honestly be said that there is really

anything about the trust-machine--any more than any other machine--that

is inherently wicked, or mechanical and heartless. Our real objection to

the trust-machines is not to the machines themselves, but to the fact

that they are, or happen to be (judging each Trust by itself), in the

hands of the weak and of the tired--of men, that is, who have no spirit,

no imagination about people; mechanical-minded men, who, at least in the

past, have taken the easiest and laziest course in business--that of

making all the money they can.

The moment we see the Trusts in the hands of the strong men, the men who

are unwilling to slump back into mere money-making, and who face daily

with hardihood and with joy the feat of weaving into business several

strands of value at once, making things and making money and making men

together, the Trust will become a vast machine of human happiness,

lifting up and pulling on the world for all of us day and night.

If our labouring men to-day are to be got out from under the machines,

we can only bring it to pass by doing everything we can in directors'

meetings or in labor unions or as buyers or as journalists--whatever we

may be--to keep the trust-machines in this world out of the hands of the

tired, weak, and mechanical-minded men.

And the things that have been happening to the trust-machines, or are

about to happen to them, have happened and are beginning to happen

before our eyes to the machines themselves. The machines of flame and

iron wheels and men in monstrous factories which the philosophers and

the poets and the very preachers have doomed our world with are passing

through the same evolution as the trust-machines, and shall be seen at

last through the dim struggle yielding themselves, bending their iron

wills to the same indomitable human spirit, the same slow, stern,

implacable will of the soul of man. They shall be inspired machines.

Now for a long time we have seen (for the most part) the weak and

mechanical-minded employer, the man who takes the line of least

resistance in business, on every hand about us, making his employees

mechanical-minded. The men have not been able to work without machines

to work with, and as they have been obliged to come to him to get the

machines, he has adopted the policy of letting himself fall into the

weakest and easiest way of keeping his men under his own control. He

takes the machines the men have come to him to get, and turns them back

against them, points them at their lives, stops their minds with them,

their intelligence and manhood, the very hope and religion with which

they live; and of course, when men have had machines pointed at them

long enough, one sees them on every hand being mowed down in rows into

machines themselves--as deadly and as hopeless to make a civilization

out of, or a nation out of, or to give votes to, or to have for fathers

as machines would be, as iron or leather or wood.

In the meantime, however, we seem to have been developing--partly by

competition and partly by combination and by experience--employers who

are not mechanical-minded, who have spirit themselves, and who believe

in it and can use it in others; who find ways of adjusting the hours,

the wages, and the conditions of work for the men, so that what is most

valuable in them, their spirit, their imaginations, their hourly

good-will, can all be turned into the business, can all daily be used as

the most important part of the working equipment of the factory. These

employers have found (by believing it long enough to try it) that live

men can do better and more marketable work than dead ones. If the great

slow-moving majority of our modern machine employers were not

mechanical-minded, it would not be necessary to prove to them

categorically the little platitude (which even people who have observed

cab-horses know) that the living is more valuable than the half-dead,

and that live men can do better and more marketable work than half-dead

ones.

But, of course, if they are not convinced by imagination or by arguments

or by figures, they may have to be convinced by losing their business;

for the most spirited employers, those who take the more difficult and

creative course of making money and men together, are sure to be the

employers who will get and keep the most spirited men, and are sure to

crowd out of the market in their own special line employers who can only

get and keep mechanical-minded ones.

* * * * *

It would be hard to overstate the importance of the battle now going on

among the trades unions between the spirited labourers and the tired

ones, and among the manufacturers between the inspired employers and the

mechanical-minded ones.

For the time being, at least, it is the inspired employers who have most

power to change the conditions of labour and to free the

mechanical-minded slaves. It is they who are standing to-day on the

great strategical ground of our time. They hold the pass of human life.

People cannot expect to be inspired in crowds. Crowds are too unwieldy

and too inconvenient to act quickly. The people can only concentrate

their energies on getting and demanding inspired employers, on

insisting that the men who for eight or nine hours a day are pouring in

with their wages their thoughts, and their motives, the very hope with

which they live, into their lives, shall be the champions of the people,

shall represent them and act for them, as they are not placed to act for

themselves, and with more imagination than they can yet expect to have

for themselves. If our labouring men of to-day are going to struggle out

from under the machines, they can only do it by doing all that they can

in labour unions and in the press and at the polls to keep the machines

in this world out of the hands of tired and mechanical-minded owners.

But probably the more immediate rescue from the evil or mechanicalness

in machines is not going to come from the employers on the one hand or

the employees on the other, but from having the employees in the Trades

Unions and the employers in the directors' meetings combining together

to keep in subordinate places where they cannot hurt others all men,

whether directors or employees, who do not work harder than they have

to, and who have not the brains to do their work for something besides

money. The men who are like this will of course be pitied and duly

considered, but they will be kept where they will not have power to

control other men, or where by force of position or by mere majority

they will be able to bully other men to work as mechanically as they do.

Workmen who do not want to become machines can only better conditions by

combination with so-called inspired employers--employers who work harder

than they have to, who dote on the great human difficulties of work, who

choose not the easiest but the most perfect way of doing things, who are

never mechanical themselves, and will not let their men be if they can

help it. I have liked to call these employers inspired millionaires. I

would rather have the machine owner or employer a millionaire, because

the more machines an inspired employer can own, the more he can buy and

get away from the uninspired ones, the sooner will the right of labour

and the will of the people be accomplished. When the machines are in

the hands of inspired and strong and spirited men--men of real

competence or genius for business, the machines will be seen on every

hand around us as the engines of war against evil, against slavery, the

whirling weapons of the Spirit.

Even now, in dreams have I stood and watched them--the will of the

people like a flail in their mighty hands--this vast army of

machines--go thundering past, driving the uninspired and mechanical off

the face of the earth.

CHAPTER IV

THE STRIKE--AN INVENTION FOR MAKING CROWDS THINK

When I was arranging to slip over from New York and get something I very

much wanted in England last spring, I found myself held up suddenly in

all my plans because some men on the docks had decided that there was

something that they wanted too. They decided that I and thousands of

other people in New York would have to wait over on the shores of

America until they got it.

After postponing my plans until things had settled down, I took passage,

and in due time found myself standing on English soil, only to be

informed that, while I might be allowed perhaps at least to stand on

English soil, that was really as much as I could expect. I could not go

anywhere because a number of men on the railways had decided that there

was something they wanted and that I would have to wait till they got

it.

I could go down and look at the silent, cold locomotives on the rails,

and I could be as wistful and hopeful as I liked about getting up to

London, but these men had decided that there was something that they

wanted and I must wait.

I could not think of anything I had ever done to these men, and what had

Liverpool and London done to them?

After I was duly settled in London, and had begun to get into its little

ways, and was busily driving about and attending to my business as I had

planned, 6,000 more men suddenly wanted something, brought me up to a

full stop one rainy day, and said that they had decided that if I wanted

to ride I would have to walk, or that I would have to poke dismally

about in a 'bus, or worm my way through under the ground. As I

understood it, there was something that they wanted and something that

they were going to get; and while of course in a way, they recognized

that there might be something that I wanted too, I would have to wait

till they got theirs.

I could not think of anything I had ever done to them, nor could I see

what the thousands of other good people in London that I saw walking and

puddling about, or watched waiting twenty minutes or so with long,

hopeful, dogged whistles for cabs, had done to them.

A few days more, and my morning paper tells me suddenly of some more men

who wanted something--this time up in Lancashire. They had decided that

they wouldn't let some two or three hundred thousand other men go to

their work until they got it. They hushed cities to have their own way.

Day by day I watched them throwing the silence of the cities in their

employers' faces, closing shops, closing up railroads, telling the world

it must pay more for the clothes on its back, and all because--a certain

Mr. and Mrs. Riley of Accrington, North Lancashire did not like or did

not think that they liked, the North Lancashire Trades Union. (The

general idea seemed to be to have all the others join in,

everywhere--fifty-four million spindles, and four hundred and forty

thousand looms--and wait and keep perfectly still until Mr. and Mrs.

Riley could make up their minds.)

And now this present week, morning after morning I take up my paper and

read that 500,000 miners want something. I look in my fire dubiously day

by day. I may have to go home to America in a few weeks to get warm.

Of course it is only fair to say at the outset that this little series

of impressions, or sketches, as one may say, of Civilization as I have

seen it since arriving in England are of such a nature that I need not

have come over to England to observe them. I would be the last to deny

that the same conveniences for being disagreeable and for getting in the

way and for making a general muss of Life can be offered almost any

time in my own hopeful and blundering country.

What more immediately concerns me in these things is that, having

happened, there can be no doubt that they have some valuable and worthy

meaning for me and for other people that I ought to get out of them.

One cannot stand by and see a great civilization like our

English-speaking civilization, with its ocean liners, cathedrals, and

aeroplanes, being undignified and inefficient before one's eyes and even

a little ridiculous, without trying to see if it does not serve some

purpose. There must be something beyond, something further and deeper,

something newborn about it, which shall be worth our while. Strikes seem

to be common people's way of thinking things out. If they had more

imagination, they would know what they were going to think beforehand,

without so much trouble perhaps; but so long as they have not, and so

long as it is really true perhaps that all these millions of levers and

wheels and engines will have to be stopped, so that the rich

mechanical-minded people who own them and the poor mechanical-minded

people who work with them can think better, we will have to be glad at

least that they are thinking, and we will have to hope that they are

thinking fast, and will soon have it over with. In the meantime, while

they are thinking, we can think too.

It is never fair to lump people together, and there are always

exceptions and special reasons to consider; but, speaking roughly, it is

fair to lay it down as a general principle that it is apt to be the more

common kind of employers and employees who find it difficult to think,

and who need strikes to think with. When we see 175,000 weavers striking

in Lancashire, and the Trades Unions insisting on the discharge of

Non-Union men, and employers being willing to recognize the Unions but

being unwilling to be controlled by them, most of us find ourselves

taking sides very quickly. We are often amazed to see how quickly we

take sides, and what amazes some of us most is our apparent

inconsistency. We find ourselves now on the Union side and now on the

employer side in the dispute between Capital and Labour. We never know

when we take up the morning paper, some of us, which side will be our

next; and very often, if we were suddenly asked why, on reading quietly

about a new dispute in the morning paper, we had taken promptly one side

rather than the other, almost unconsciously, before we knew it we would

not perhaps be able to say at once. The other day I became a little

alarmed at myself at what looked at first like a kind of moral weakness,

and inability to stand still on one side or the other in the contest

between Labour and Capital; and I tried to think my way sternly through,

and decide why it was my mind seemed to waver from one side to the

other, and seemed so inconsistent and inefficient.

It seems to me I have just discovered a certain thread of consistency,

as I look back over many disputes.

As near as I can remember, I find the side that uses force, or that uses

the most force, invariably turns me against it. If, as I read, I find

that both sides are using force, I find myself against both sides. I

find myself wishing, in spite of my dislike of Socialism, that the

nation had the power, when a quarrelsome industry turns to the people in

the street and stops them in what they are doing, and tells the people

in the street that they cannot ride, or that they shall not sleep, or

that they cannot eat--when a quarrelsome industry insists on keeping the

whole world up all night because it has a Stomach Ache, I feel suddenly

that the people ought to be able to take the industry away and put it

into such hands that the people in the streets will be protected; into

hands that will make the industry behave so that it won't have a stomach

ache. An industry with a stomach ache always has it because somebody in

it has been over-eating and getting more than their share, and is

incompetent and unfit; and obviously it should have its freedom, its

privilege of selecting its food, taken away from it until it behaves.

Always allowing for exceptions, we may put it down as a general truth

that, when we find a cause using force or mere advantage of position, it

is because there is incompetence or lack of brains in those who conduct

it, and the cure lies, not in more force, but in more brains. One cannot

help being angered by force, because one knows that it is not only not a

remedy, but is itself the cause of all incompetence and blindness in

business. Force merely heaps the incompetence and blindness up,

postpones coöperation, defeats the mutual interest which is the very

substance of business efficiency in a nation. Force is itself the injury

mounting up more and more, which it seeks to cure.

The most likely way to prevent industrial trouble would seem to be to

have employers and managers and foremen who have a genius for getting

men to trust and believe in them. We are getting smoke-consumers,

computing machines, and the next contrivance is going to be the employer

who has the understanding spirit, and who sees the cash value of human

genius, the value in the market of genius for being fair and getting on

with people. Arbitration boards are at best (as they themselves would

say) stupid and negative things, and though better than nothing, as a

rule merely postpone evil or change symptoms. No one can ever really

arbitrate for any one else either in industry or marriage except for a

moment. The trouble lies deep down inside the people who keep needing

arbitration. As long as these people are still there, and as long as

incompetent employers or employees are there, there is bound to be

trouble.

Turning out incompetent employers and incompetent labourers is the only

way. We are getting rid of them as rapidly as possible. All business in

the last resort turns on brains for being human and understanding

people. Business, as people say, is partly business and business is

partly economics, but more than anything else, in modern times, business

is psychology.

Success is the science of being believed in. Incompetent employers and

incompetent labourers are already being turned out, and are bound to be

turned out implacably more and more, by the competitive nature of modern

business. Under present conditions, if we have in each industry one

single competent employing firm, with brains for being fair and brains

for being far-sighted, and for being thoughtful of others--in short,

with brains for being believed in--the control of that industry soon

falls into their hands. People who use force instead of brains are

second-rate, are out of the spirit of the times, and are going by. And

this seems to be the spirit, too, which is to govern the more efficient

Labour Unions as well as the more efficient Trusts.

If it were possible to collect the names in England and America of the

men in each industry where brains were being personally believed in, we

would have a list of the leaders of England and America for the next

fifty years. Having a soul in business pays, not because it affords a

fine motive power, but because it affords a practical and conclusive

method of driving the devil out of business. He is being driven out of

industry, one industry at a time, by men who get on better without him;

and this is going to go on until the ability to do this--to crowd out

the devil, to get the devil out of machines and factories, out of the

machinery of organization--the power to keep the devil out of things and

out of people, is recognized by everybody as the greatest, most subtle,

most victorious and universal market-value in the world. The men who can

be believed in most will get the most business, and, what is still more

important, the men who can make men believe in them most will be able to

hire the employees who can be believed in most, and will get a monopoly

of the efficiency of the world; and though the men who can be believed

in less may be able to continue for a time to do their work and go

through all their old motions as well as they can, with all their old

lumbering, pathetic machinery of watching each other and suspecting each

other and fighting each other humped up on their backs, they can never

hope to compete with free-moving, honest men, who deal directly and

openly and in a few words for their employees, jobbers, consumers, and

the public, without any vast machinery of suspicion to bother with. It

is a most curious, local, temporary, back-county idea, the idea that,

for sheer industrial economy, for simple cheap conclusive finance, there

is anything on earth in business that will take the place of

old-fashioned human personal prestige--the prestige of the man who has a

genius for being believed in.

In a way, perhaps the recent strike among the London cabmen is an

instance of what is really the essential issue in every strike. The

bottom fact about the taxi chauffeurs, stated simply, was that they did

not believe in their employers. They believed that, if the precise

figures were known, their employers were getting more than their share.

On the other hand, the bottom fact about the employers was that they did

not and could not believe that, if the precise figures were known, the

cabmen were not getting more than their share. They insisted that the

cabmen should publish, or make known, the precise figures of their

extras. The cabmen declined to do it, and it made them look for the

moment perhaps as if they were wrong. But were they necessarily wrong?

Was it really true that they had any more reason to trust their

employers than their employers had to trust them? The cabmen might quite

honestly and justly have said to the owners: "What we want is an honest,

impeccable little dividend-recorder fastened on the back of every owner,

as well as on our machines and on us. Then we will publish our extras."

The determining and important fact of economics in the last analysis

always turns out to be some human fact, some fact about people. It is

really true that just now, in the present half-stage of

machine-industry, employers should nearly all be compelled to go about

in this world with fare-recorders on their backs. Employees too. This

would be the logical thing to do; and as it is impracticable, and as

every business must have certain elements of secrecy in it in order to

be competent, the only alternative is to have in charge men with enough

genius for being believed in and for taking measures to be believed

in--to keep employees believing in them, in spite of secrecy. Under

these conditions, it cannot be long before we will see in every business

the men being put forward on both sides who have a genius for being

believed in. Managers and superintendents will be put in office

everywhere who see the cash value, the economy, of the simple,

old-fashioned power in a man of a genius for being believed in;

employers with the power of inspiring more and better work from their

workmen; Labour men with the power of inspiring employers to believe in

them, of inspiring their employers to put up money, stock, or profits on

their belief--on the belief that workmen are capable of the highest

qualities of manhood: hard work, loyalty, persistence, and faith toward

a common end. I have preferred to have this inspired employer a

millionaire, because the more capital he has the more men he can employ,

and the more rapidly the other kind of millionaire, the blind,

old-fashioned butter of Labour, will be driven out of business.

Little can be done with one book, but at this special juncture, this

psychological moment for copartnership and the spirit of copartnership,

when all the world is touched to the quick by great strikes--at a time

when one can sit still and almost hear the nations think--there are some

of us who hope that the case we are trying to make out for copartnership

between Capital and Labour will be of use to those who are trying to do

things, and who for the moment find themselves foiled at every point by

men who have given up believing in human nature. We wish to put

ourselves on record, and to say that we do believe in human nature, and

that we believe not only that the inspired employer is going to be

evolved by the Crowd, but that the Crowd is going to recognize him and

is going to take sides with him, and that the Crowd is going to justify

him, make him succeed, is going to make his success its own success. In

other words, we believe in heroes, crowds, and goodness; in men of

heroic gifts--who are fit and meet to interpret the wills and desires

of crowds--who are great men or Crowd-Men, crowds in spirit themselves.

I would like to try to express the type of modern man who, as it seems

to me, is about to prove himself the real ruler of our modern world, the

silent master of what the crowds shall think. It has seemed to me that

it is going to be a man of a marked type, and of a particular

temperament, to whom we will have to look in our new and crowded world

for the crowd-interpreter, or man who touches the imagination of crowds.

As our whole labour problem to-day turns on our being able to touch the

imagination of Crowds, it may not be uninteresting in the next chapter

to consider what a man who can do this will probably be like and the

spirit in which he will do it.

CHAPTER V

THE CROWD-MAN--AN INVENTION FOR MAKING CROWDS SEE

When Wilbur Wright flew around the Statue of Liberty in New York the

other day, his doing it was a big event; but a still bigger event, as it

seems to some of us, was the way he felt about New York when he did it.

All New York could not make him show off. Hundreds of thousands of

people on roofs could look up at the sky over New York, for him to go

by, all that they liked. He slipped down to Washington without saying

anything, on the 3:25 train, to attend to flying as part of the serious

business of the world.

Why fly around a little town like New York, or show your bright wings in

the light, or circle the Statue of Liberty for fun, when you are

reconstructing civilization, and binding a whole planet together, and

wrapping the heavens close down around the earth, and making railroads

everywhere out of the air? New York is always a little superficial and

funny about itself. All it needs to do, it seems to think, is to snap

its fingers at a man of genius anywhere on this broad world, whisper to

him pleasantly, and he will trot promptly up, of course, and do his

little turn for it.

But not Wilbur Wright. Wilbur Wright would not give two million people

an encore, or even come back to bow. As one looked over from Mount Tom

one could see all New York black and solid on the tops of its roofs and

houses looking up into a great hole of air for him, and Wilbur Wright

slipping quietly off down to Washington and leaving them there, a whole

great city under the sky, with its heads up!

A little experience like this has been what New York has needed for a

long time. It takes a scientist to do these things. I wish there were

some poet who would do as well. Even a prophet up above New York--or

seer of men and of years--glinting his wings in the light, the New York

_Sun_ and the _World_ and the _Times_ down below, all their opera-glasses

trained on him, and all those little funny reporters running helplessly

about, all the people pouring out from Doctor Parkhurst's church to

look up.... It would be something.

Probably there are very few capitals in the world--Paris, Berlin, or

London--that would not be profoundly stirred and possibly much improved

by having some man suddenly appear up over them, who would be so

interested in what he was doing that he would forget to notice whether

anybody was looking--who would be capable of slipping off quietly and

leaving an entire city with its heads up, and going on and attending to

business.

There have been times when we would have been relieved, some of us, if

the North Pole could have been discovered in this way and without large

audiences tagging. There are some of us who will never cease to regret

as long as we live that the North Pole could not have waited a little.

We would rather have had Wilbur Wright discover it. One can imagine how

he would do it: fly gracefully up to it all by himself, and discover it

some pleasant evening, and have it over with, and slip back on his soft

wings in the night, and not say anything about it. It is this Wilbur

Wright spirit that I would like to dwell on in these pages. It seems to

me it is a true modern spirit, the spirit which alone could make our

civilization great, and the spirit which alone could make crowds great.

It was the crowd that spoiled the way the Pole was discovered--all the

millions of people, vast, thoughtless audiences piling in and making a

show of it. Many people in America, all the vast crowds reading about

it, seemed to feel that they were more important than the Pole; and when

Captain Peary came back, vast crowds of these same people paid as much

as five dollars apiece for the privilege of being in the same room with

him. It was quite impossible not to contrast Captain Peary in his

attitude toward the crowd and Wilbur Wright. There seemed to be, and

there will always remain, a certain vulgarity in the way the North Pole

was discovered, and the way the whole world behaved in regard to it, and

the secret seems to have been in Captain Peary's failure to be a Wilbur

Wright. He allowed the Pole to be a Crowd affair. All the while as he

went about the country holding his little exhibits of the tip of the

planet we could not help wishing, many of us who were in the Audience,

that this man who sat there before us, the man who had the Thing in his

hand, who had collected the North Pole, would not notice us, would snub

us if need be a little, and would leave these people, these millions of

people, with their heads up and go quietly on to the South Pole and

collect that. It is because there are thousands of men who understand

just how Wilbur Wright felt when he slipped away the other day in New

York and left the entire city with its heads up that we have every

reason to expect that the crowd is to produce great leaders, and is to

become a great crowd, great and humble in spirit before God, before the

stars, and the atoms, and the microbes, and before Itself. In the

meantime, however, we see all about us in the world countless would-be

leaders of the crowd, who would perhaps not quite understand the way

Wilbur Wright felt that day when he slipped away from New York and left

the entire city with its heads up. Most newspaper men--men who are in

the habit of writing for a crowd and regarding a crowd quite

respectfully--will have wondered a little why Wilbur Wright could have

let such a crowd go by. Most actors and theatrical people would have

stayed over a train or so and given one more little performance with all

those wistful people on the roof-tops. There are only a very few

clergymen in England or America to-day who, with a great audience like

that and so many men in it, would ever have thought of slipping off on

the 3:25 train in the way Wilbur Wright did. The ministers and the

politicians of all countries are still wondering a little--if they ever

thought of it--how Wright did it. Most of the other people in the world

wonder a little, too, but I imagine that the great inventors of the

world who read about it the next morning did not wonder. The true

scientists, in this country and in Germany and in France, all understood

just how Wilbur Wright felt when he left New York with its heads up. The

great artists of the world, in literature, in painting, and

architecture; the great railroad builders, the city builders, the nation

builders, the great statesmen, the great biologists, and chemists,

understood. James J. Hill, with his face toward the Pacific, understood.

Alexander Graham Bell, out abroad doing the listening and talking and

thinking the thoughts of eighty million people, understood. Marconi,

making the ships whisper across the sea, and William G. McAdoo, shooting

a hundred and seventy thousand people a day through a hole under the

Hudson--understood.

And God, when He made the world. And Columbus when he discovered

America. And Jesus Christ when He was so happy and so preoccupied over

His vision of a new world, over inventing Christianity, that it seemed a

very small and incidental thing to die on the Cross--He understood.

Wilbur Wright's secret was that he had a vision. His vision was that a

human being could be greater and more powerful than the world had ever

believed before.

Just to be there was a great thought, to be allowed to be one of those

admitted, to be present at the first faint beginning, the first still

alighting of the human spirit from the earth upon the sky. Wilbur Wright

made the most ordinary man a genius a minute. He made him wonder softly

who he was--and the people all about him--who were they? and what would

they think, and what would they do next? The first flash of light on the

wings was a thousand years. It was as if almost for a moment he saw at

last the whole earth about him. History, churches, factories on it,

slipping out of its cocoon at last--its little, old, faded, tied-down

cocoon, and sailing upon the air--sailing with him, sailing with the

churches, with the factories, and with the schools, with History,

through the Invisible, through the Intangible--out to the Sun....

* * * * *

Perhaps the reason that New York was a great city a few minutes the

other day when Wilbur Wright was there was that Wilbur Wright had a new

vision in the presence of all those men of something that they could do.

He touched the imagination of men about themselves. They were profoundly

moved because they saw him in their presence inventing a new kind and

new size of human being. He raised the standard of impossibility, and

built an annex on to the planet while they looked; took a great strip

off of space three miles wide and folded it softly on to the planet all

the way round before their eyes. For three miles more--three miles

farther up above the ground--there was a space where human beings would

have to stop saying, "I can't," and "You can't," and "We can't." If

people want to say "I can't," and "You can't," they will have to say it

farther and farther away from this planet now. Let them try Mars. The

modern imagination takes to impossibilities naturally with Wilbur Wright

against the horizon. The thing we next cannot believe is the next thing

to expect.

Nobody would have believed ten years ago that an architect could be

invented who would tell a man that his house would cost him thirty

thousand dollars, and then hand him back two thousand dollars when he

had finished it. But the man had been invented--he invented himself.

He represents the owner, and does as the owner would be done by if he

did it himself--if he had the technical knowledge and the time to do it.

Nobody would have believed a few years ago that a railway president,

when he had occasion to reduce the wages of several thousand employees

10 per cent., would begin by reducing his own salary 30 per cent., and

the salary of all the officials all the way down 15 per cent., or 20 per

cent.

Nobody would have believed some time ago that an organizing inventor

would be evolved who would meet his directors and tell them that, if

they would have their work done in their mills in three shifts instead

of two, the men would work so much better that it would not cost the

Company more than 10 per cent. more to offer the better conditions. But

such an organizing inventor has been invented, and has proved his case.

Luther Burbank has made a chestnut tree eighteen months old bear

chestnuts; and it has always taken from ten to twenty-five years to make

a tree furnish its first chestnut before. About the same time that

Luther Burbank had succeeded in doing this with chestnuts a similar type

of man, who was not particularly interested in chestnuts and wanted to

do something with human nature, who believed that human nature could

really be made to work, found a certain staple article that everybody

needs every day in a state of anarchy in the market. The producers were

not making anything on it. The wholesalers dealt in it without a profit,

and the retailers sold it without a profit, and merely because the other

things they sold were worthless without it.

----, who was the leading wholesale dealer and in the best position to

act, pointed out that, if the business was organized and everybody in it

would combine with everybody else and make it a monopoly, the price

could be made lower, and everybody would make money.

Of course this was a platitude.

It was also a platitude that human nature was not good enough, and could

not be trusted to work properly in a monopoly.

---- then proceeded to invent a monopoly--a kind of monopoly in which

human nature could be trusted.

He used a very simple device.

He began by being trusted himself.

Having personally and directly proved that human nature in a monopoly

could be trusted by being trusted himself, all he had to do was to

capitalize his knowledge of human nature, use the enormous market value

of the trust people had in him to gather people about him in the

business who had a good practical business genius for being trusted too

and for keeping trusted: everybody else was shut out.

The letter with which the monopoly was started (after dealing duly with

the technical details of the business) ended like this:

"... the soundest lines of business--_viz._, fair prices, fair profits,

fair division of profits, fair recognition of service, do as you would be

done by, money back where it is practicable, one's profit so small as to

make competition not worth while, open dealing, and open books."

He had invented a monopoly which shared its profits with the people, and

which the people trusted. He was a Luther Burbank in money and people

instead of chestnuts. He raised the standard of impossibility in people,

and invented a new way for human nature to work.

CHAPTER VI

THE IMAGINATION OF CROWDS

The modern imagination takes, speaking roughly, three characteristic

forms:

1. Imagination about the unseen or intangible--the spiritual--as

especially typified in electricity, in the wireless telegraph, the

aeroplane: a new and extraordinary sense of the invisible and the

unproved as an energy to be used and reckoned with.

2. Imagination about the future--a new and extraordinary sense of what

is going to happen next in the world.

3. Imagination about people. We are not only inventing new machines, but

our new machines have turned upon us and are creating new men. The

telephone changes the structure of the brain. Men live in wider

distances, and think in larger figures, and become eligible to nobler

and wider motives.

Imagination about the unseen is going to give us in an incredible degree

the mastery of the spirit over matter.

Imagination about the future is going to make the next few hundred years

an organic part of every man's life to-day.

The imagination of men about themselves and other people is going to

give us a race of men with new motives; or, to put it differently, it is

going to give us not only new sizes but new kinds of men. People are

going to achieve impossibilities in goodness, and our inventions in

human nature are going to keep up with our other inventions.

CHAPTER VII

IMAGINATION ABOUT THE UNSEEN

The most distinctively modern thing that ever happened was when Benjamin

Franklin went out one day and called down lightning from heaven. Before

that, power had always been dug up, or scraped off the ground. The more

power you wanted the more you had to get hold of the ground and dig for

it; and the more solid you were, the more heavy, solid things you could

get, the more you could pull solid, heavy things round in this world

where you wanted them. Franklin turned to the sky, and turned power on

from above, and decided that the real and the solid and the substantial

in this world was to be pulled about by the Invisible.

Copernicus had the same idea, of course, when he fared forth into space,

and discovered the centre of all power to be in the sun. It grieved

people a good deal to find how much more important the sky was than they

were, and their whole little planet with all of them on it. The idea

that that big blue field up there, empty by day and with such crowds of

little faint dots in it all night, was the real thing--the big, final,

and important thing--and that they and their churches and popes and

pyramids and nations should just dance about it for millions of years

like a mote in a sunbeam, hurt their feelings at first. But it did them

good. It started them looking Up, and looking the other way for power.

Very soon afterward Columbus enlarged upon the same idea by starting the

world toward very far things, on the ground; and he bored through the

skylines, a thousand skylines, and spread the nations upon the sea.

Columbus was the typical modern man led by the invisible, the

intangible; and on the great waters somewhere between Spain and New

York, between the old and the new, Columbus discovered the Future Tense,

the centrifugal tense, the tense that sweeps in the unknown, and gathers

in, out of space, out of hope, out of faith, the lives of men. The mere

fastened-down stable things, the mere actual facts, stopped being the

world with Columbus, and the air and the sky began to be swung in, and

to be swept through the thoughts and acts of men and of women.... Then

miners, mariners, explorers, inventors--the impossible steamship, the

railway, the impossible cotton-gin and sewing-machine and reaper, Hoosac

tunnels and Atlantic cables. The impossible became one of the habits of

modern life.

Of course the sky and the air and the unknown and the future had been

recognized before, but only a little and in a rather patronizing way.

But when a world has made a great, solid continent by following a

horizon line, it begins to take things just beyond very seriously. And

so our Time has been fulfilled. We have had the stone age; we have had

the iron age; and now we have the sky age, and the sky telegraph, and

sky men, and sky cities. Mountains of stone are built out of men's

visions, towers and skyscrapers swing up out of their wills and up out

of their hearts.

* * * * *

Not long ago, as I was coming away from New York in the Springfield

Express, which was running at fifty-five miles an hour, I saw suddenly

some smoke coming up apparently out of a satchel on the floor, belonging

to the man in the chair in front of me. I moved the satchel away, and

the smoke came up through the carpet. I spoke to the Pullman conductor

who was passing through, and in a second the train had stopped, and the

great wild roaring Thing had ceased, and we stood in a long, wide, white

silence in the fields. We got off the car--some of us--to see what had

happened, and to see if there was a hot box on the wheels. We found

that the entire underside of the floor of the car was on fire, and what

had happened? Nothing except a new impossibility; nothing except that a

human being had invented an electrical locomotive so powerful that it

was pulling that train fifty-five miles an hour while the brakes on the

car were set--twelve brakes all grinding twenty miles on those twelve

wheels; and the locomotive paid no more attention to the brakes of that

heavy Pullman than it would to a feather or to a small boy, all the way

from New York to Stamford, hanging on behind. As I came in I looked

again at the train--the long dull train that had been pulled along by

the Invisible, by the kingdom of the air and the sky--the long, dull,

heavy Train! And the spirit of the far-off sun was in it!

In Count Zeppelin's new airship the new social spirit has a symbol, and

in the gyroscopic train the inspired millionaire is on a firm

foundation. The power of the new kind and new size of capitalist is his

power of keeping an equilibrium with the people, and the men of real

genius in modern affairs are men who have motor genius and light genius

over other men's wills. They are allied to the X-ray and the airship,

and gain their pre-eminence by their power of forecast and

invention--their power of riding upon the unseen, upon the thoughts of

men and the spirit of the time. Even the painters have caught this

spirit. The plein air painters are painting the light, and the sculptors

are carving shadows and haloes, and we have not an art left which does

not lean out into the Invisible. And religion is full of this spirit and

theosophy and Christian Science. The playwrights are touched by it; and

the action, instead of being all on the stage, is thrown out into the

spirit of the audience. The play in a modern theatre is not on the stage

but in the stalls. Maeterlinck, Ibsen, Shaw, merely use the stage as a

kind of magic-lantern or suggestion-centre for the real things that, out

behind us in the dark, are happening in the audience.

CHAPTER VIII

THE CROWD'S IMAGINATION ABOUT THE FUTURE

I remember looking over with H.G. Wells one night some time ago a set of

pictures or photographs of the future in America, which he had brought

home with him. They were largely skyscrapers, big bridges, Niagaras, and

things; and I could not help thinking, as I came home that night, how

much more Mr. Wells had of the future of America in his own mind than he

could possibly buy in his photographs. What funny little films they were

after all, how faint and pathetic, how almost tragically dull, those

pictures of the future of my country were! H.G. Wells himself, standing

in his own doorway, was more like America, and more like the future of

America, than the pictures were.

The future in America cannot be pictured. The only place it can be seen

is in people's faces. Go out into the street, in New York, in Chicago,

in San Francisco, in Seattle; look eagerly as you go into the faces of

the men who pass, and you feel hundreds of years--the next hundred

years--like a breath, swept past. America, with all its forty-story

buildings, its little Play Niagaras, its great dumb Rockies, is the

unseen country. It can only as yet be seen in people's eyes. Some days,

flowing sublime and silent through our noisy streets, and through the

vast panorama of our towers, I have heard the footfalls of the unborn,

like sunshine around me.

This feeling America gives one in the streets is the real America. The

solidity, the finality, the substantial fact in America, is the daily

sense in the streets of the future. And it has seemed to me that this

fact--whether one observes it in Americans in America, in Americans in

England and in other nations--is what one might call, for lack of a

better name, the American temperament in all peoples is the most

outstanding typical and important fact with which our modern world and

our philosophy about the world have now to reckon. Nothing can be seen

as it really is if this amazing pervasive hourly sense of the future is

left out of it.

All power is rapidly coming to be based on news--news about human

nature, and about what is soon to be done by people. This news travels

by express in boxes, by newspapers, by telephone, by word of mouth, and

by wireless telegraph. Most of the wireless news is not only wireless,

but it is in cipher--hence prophets, or men who have great

sensitiveness; men whose souls and bodies are films for the future,

platinum plates for the lights and shadows of events; men who are

world-poets, sensitive to the air-waves and the light-waves of truth, to

the faintest vibrations from To-morrow, or from the next hundred years

hovering just ahead. As a matter of course, it is already coming to be

true that the most practical man to-day is the prophet. In the older

days, men used to look back for wisdom, and the practical man was the

man who spoke from experience, and they crucified the prophet. But

to-day, the practical man is the man who can make the best guess on

to-morrow. The cross has gone by; at least, the cross is being pushed

farther along. A prophet in business or politics gets a large salary

now; he is a recognized force. Being a prophet is getting to be almost

smug and respectable.

We live so in the future in our modern life, and our rewards are so

great for men who can live in the future, that a man who can be a

ten-year prophet, or a twenty-five-year prophet, like James J. Hill, is

put on a pedestal, or rather is not wasted on a pedestal, and is made

President of a railroad. He swings the country as if it were his hat. We

see great cities tagging Wilbur Wright, and emperors clinging to the

skirts of Count Zeppelin. We only crucify a prophet now if he is a

hundred, or two hundred or five hundred years ahead. Even then, we

would not be apt to crucify; we would merely not use him much, except

the first twenty-five years of him.

The theory is no longer tenable that prophets must be necessarily

crucified. As a matter of history, most prophets have been crucified by

people; but it was not so much because of their prophecy as because

their prophecy did not have any first twenty-five years in it. They were

crucified because of a blank place or hiatus, not necessarily in their

own minds, but at least in other people's. People would have been very

glad to have their first twenty-five years' worth if they could have got

it. It is this first twenty-five years, or joining-on part, which is

most important in prophecy, and which has become our specialty in the

Western World. One might say, in a general way, that the idea of having

a first twenty-five years' section in truth for a prophet is a modern,

an almost American, invention. We are temperamentally a country of the

future, and think instinctively in futures; and perhaps it is not too

much to say (considering all the faults that go with it for which we are

criticized) that we have led the way in futures as a specialty, as a

national habit of mind; and though with terrific blunders perhaps have

been really the first people _en masse_ to put being a prophet on a

practical basis--that is, to supply the first twenty-five years'

section, or the next-thing-to-do section to Truth, to put in a kind of

coupling between this world and the next. This is what America is for,

perhaps--to put in the coupling between this world and the next.

In the former days, the strength of a man, or of an estate, or a

business, was its stability. In the new world, instead of stability, we

have the idea of persistence, and power lies not so much in solid

brittle foundation quality as in conductivity. Socially, men can be

divided into conductors--men who connect powers--and non-conductors--men

who do not; and power lies in persistence, in dogged flexibility,

adaptableness, and impressionableness. The set conservative class of

people, in three hundred years, are going to be the dreamers,

inventors--those who demonstrate their capacity to dream true, and who

hit shrewdly upon probabilities and trends and futures; and the power of

a man is coming to be the power of observing atmospheres, of being

sensitive to the intangible and the unknown. People are more likely to

be crucified two thousand years from now for wanting to stay as they

are. There used to be the inertia of rest; and now in its place, working

reciprocally in a new astonishing equilibrium, we step up calmly on our

vast moving sidewalk of civilization and swing into the inertia of

motion.

The inertia of men, instead of being that of foundations, conventions,

customs, facts, sogginess, and heaviness, is getting to be an inertia

now toward the future, or the next-thing-to-do. Most of us can prove

this by simply looking inward and taking a glimpse of our own

consciousness. Let a man draw up before his own mind the contents of his

own consciousness (if he has a motor consciousness), and we find that

the future in his life looms up, both in its motives and its character,

and takes about three quarters of the room of his consciousness; and

when it is not looming up, it is woven into everything he does. Even if

all the future were for was to help one understand the present and act

this immediate moment as one should, nine tenths of the power of seeing

a thing as it is, turns out to be one's power of seeing it as it is

going to be. In any normal man's life, it is really the future and his

sense of the future that make his present what it is.

History is losing its monopoly. It is only absorbed in men's minds--in

the minds of those who are making more of it--in parts or rather in

elements of all its parts.

The trouble with history seems to have been, thus far, that people have

been under the illusion that history should be taken as a solid. They

seem to think it should be taken in bulk. They take it, some of them, a

solid hundred years of it or so, and gulp it down. The advantage of

prophecy is that it cannot be taken as a solid by people who would take

everything so if they could. Prophecy is protected. People have to

breathe it, assimilate it, and get it into their circulation and make a

solid out of it personally, and do it all themselves. It is this process

which is making our modern men spiritual, interpretative, and powerful

toward the present and toward the past, and which is giving a body and

soul to knowledge, and is making knowledge lively and human, the kind of

knowledge (when men get it) that makes things happen.

CHAPTER IX

THE CROWD'S IMAGINATION ABOUT PEOPLE

I would like to propose, as a basis for the judgment of men and events,

and as a basis for forecasting the next men and next events, and

arriving at a vision of action, a Theory of the World.

Every man has one.

Every man one knows can be seen doing his work in this world on a great

background, a kind of panorama or stage setting in his mind, made up of

history and books, newspapers, people, and experiences, which might be

called his Theory of the World.

It is his theory of the world which makes him what he is--his personal

judgment or personal interpretation of what the world is like, and what

works in it, and what does not work.

A man's theory as to why people do or do not do wrong is not a theory he

might in some brief disinterested moment, possibly at luncheon, take

time to discuss. His theory of what is wrong and of what is right, and

of how they work, touches the efficiency with which he works intimately

and permanently at every point every minute of his business day.

If he does not know, in the middle of his business day, what his theory

of the world--of human nature--is, let him stop and find out.

A man's theory of the world is the skylight or manhole over his work. It

becomes his hell or heaven--his day and night. He breathes his theory of

the world and breathes his idea of the people in it; and everything he

does may be made or may be marred by what, for instance, he thinks in

the long-run about what I am saying now on this next page. Whether he

is writing for people, or doing business with them over a counter, or

launching books at them, everything he does will be steeped in what he

believes about what I am saying now--it shall be the colour of the world

to him, the sound or timbre of his voice--what he thinks or can make up

his mind to think, of what I am saying--on this next page.

CHAPTER X

A DEMOCRATIC THEORY OF HUMAN NATURE

If the men who were crucifying Jesus could have been suddenly stopped at

the last moment, and if they could have been kept perfectly still for

ten minutes and could have thought about it, some of them would have

refused to go on with the crucifixion when the ten minutes were over. If

they could have been stopped for twenty minutes, there would have been

still more of them who would have refused to have gone on with it. They

would have stolen away and wondered about The Man in their hearts. There

were others who were there who would have needed twenty days of being

still and of thinking. There were some who would have had to have twenty

years to see what they really wanted, in all the circumstances, to do.

People crucified Christ because they were in a hurry.

They did what they wanted to do at the moment. So far as we know, there

were only two men who did what they would have wished they had done in

twenty years: there was the thief on the other cross, who showed The Man

he knew who He was; and there was the disciple John, who kept as close

as he could. John perhaps was thinking of the past--of all the things

that Christ had said to him; and the man on the other cross was thinking

what was going to happen next. The other people who had to do with the

crucifixion were all thinking about the thing they were doing at the

moment and the way they felt about it. But the Man was Thinking, not of

His suffering, but of the men in front of Him, and of what they could be

thinking about, and what they would be thinking about afterward--in ten

minutes, in twenty minutes, in twenty days, or in twenty years; and

suddenly His heart was flooded with pity at what they would be thinking

about afterward, and in the midst of the pain in His arms and the pain

in His feet He made that great cry to Heaven: "Father, forgive them;

they know not what they do!"

It is because Christians have never quite believed that The Man really

meant this when He said it that they have persecuted the Jews for two

thousand years. It is because they do not believe it now that they blame

Mr. Rockefeller for doing what most of them twenty years ago would have

done themselves. It was one of the hardest things to do and say that any

one ever said in the world, and it was said at the hardest possible time

to say it. It was strange that one almost swooning with pain should have

said the gentlest-hearted and truest thing about human nature that has

ever been said since the world began. It has seemed to me the most

literal, and perhaps the most practical, truth that has been said since

the world began.

It goes straight to the point about people. It gives one one's

definition of goodness both for one's self and for others. It gives one

a program for action.

Except in our more joyous and free moments, we assume that when people

do us a wrong, they know what they are about. They look at the right

thing to do and they look at the wrong one, and they choose the wrong

one because they like it better. Nine people out of ten one meets in the

streets coming out of church on Sunday morning, if one asked them the

question plainly, "Do you ever do wrong when you know it is wrong?"

would say that they did. If you ask them what a sin is, they will tell

you that it is something you do when you know you ought not to do it.

But The Man Himself, in speaking of the most colossal sin that has ever

been committed, seemed to think that when men committed a sin, it was

because they did not really see what it was that they were doing. They

did what they wanted to do at the moment. They did not do what they

would have wished they had done in twenty years.

I would define goodness as doing what one would wish one had done in

twenty years--twenty years, twenty days, twenty minutes, or twenty

seconds, according to the time the action takes to get ripe.

It would be far more true and more to the point instead of scolding or

admiring Mr. Rockefeller's skilled labour at getting too rich, to point

out mildly that he has done something that in the long-run he would not

have wanted to do; that he has lacked the social imagination for a great

permanently successful business. His sin has consisted in his not taking

pains to act accurately and permanently, in his not concentrating his

mind and finding out what he really wanted to do. It would seem to be

better and truer and more accurate in the tremendous crisis of our

modern life to judge Mr. Rockefeller, not as monster of wickedness, but

merely as an inefficient, morally underwitted man. There are things that

he has not thought of that every one else has.

We see that in all those qualities that really go to make a great

business house in a great nation John D. Rockefeller stands as the most

colossal failure as yet that our American business life has produced. To

point his incompetence out quietly and calmly and without scolding would

seem to be the only fair way to deal with Mr. Rockefeller. He merely has

not done what he would have wished he had done in twenty, well, possibly

two hundred years, or as long a time as it would be necessary to allow

for Mr. Rockefeller to see. The one thing that the world could accept

gracefully from Mr. Rockefeller now would be the establishment of a

great endowment of research and education to help other people to see in

time how they can keep from being like him. If Mr. Rockefeller leads in

this great work and sees it soon enough, perhaps he will stop suddenly

being the world's most lonely man.

Many men have been lonely before in the presence of a few fellow human

beings; but to be lonely with a whole nation--eighty million people; to

feel a whole human race standing there outside of your life and softly

wondering about you, staring at you in the showcase of your money,

peering in as out of a thousand newspapers upon you as a kind of moral

curiosity under glass, studying you as the man who has performed the

most athletic feat of not seeing what he was really doing and how he

really looked in all the world--this has been Mr. Rockefeller's

experience. He has not done what he would wish he had done in twenty

years.

Goodness may be defined as getting one's own attention, as boning down

to find the best and most efficient way of finding out what one wants to

do. Any man who will make adequate arrangements with himself at suitable

times for getting his own attention will be good. Any one else from

outside who can make such arrangements for him, such arrangements of

expression or--of advertising goodness as to get his attention, will

make him good.

CHAPTER XI

DOING AS ONE WOULD WISH ONE HAD DONE IN TWENTY YEARS

If two great shops could stand side by side on the Main Street of the

World, and all the vices could be put in the show window of one of them

and all the virtues in the show windows the other, and all the people

could go by all day, all night, and see the windowful of virtues as they

were, and the windowful of vices as they were, all the world would be

good in the morning.

It would stay good as long as people remembered how the windows looked.

Or if they could not remember, all they would need to do, most people,

when a vice tempted them would be to step out, look at it in its window

a minute--possibly take a look too at the other window--and they would

be good.

If a man were to take a fancy to any particular vice, and would take a

step up to The Window, and take one firm look at it in The Window--see

it lying there, its twenty years' evil, its twenty days', its twenty

minutes' evil, all branching up out of it--he would be good.

When we see the wrong on one side and the right on the other and really

see the right as vividly as we do the wrong, we do right automatically.

Wild horses cannot drag a man away from doing right if he sees what the

right is.

A little while ago in a New England city where the grade crossings had

just been abolished, and where the railroad wound its way on a huge

yellow sandbank through the most beautiful part of the town, a

prominent, public-spirited citizen wrote a letter to the President of

the Company suggesting that the railroad (for a comparatively small

sum, which he mentioned) plant its sandbanks with trees and shrubs. A

letter came the next day saying that the railroad was unwilling to do

it. He might quite justifiably have been indignant and flung himself

into print and made a little scene in the papers, which would have been

the regular and conventional thing to do under the circumstances. But it

occurred to him instead, being a man of a curious and practical mind,

that possibly he did not know how to express himself to railroad

presidents, and that his letter had not said what he meant. He thought

he would try again, and see what would happen if he expressed himself

more fully and adequately. He took for it this second time a box seven

feet long. The box contained two long rolls of paper, one a picture by a

landscape gardener of the embankment as it would look when planted with

trees and with shrubs, and the other a photograph--a long panorama of

the same embankment as it then stood with its two great broadsides of

yellowness trailing through the city. The box containing the rolls was

sent without comment and with photographs and estimates of cost on the

bottom of the pictures.

A letter from the railroad came next day thanking him for his

suggestion, and promising to have the embankment made into a park at

once.

If God had arranged from the beginning, slides of the virtues, and had

furnished every man with a stereopticon inside, and if all a man had to

do at any particular time of temptation was to take out just the right

slide or possibly try three or four up there on his canvas a second, no

one would ever have any trouble in doing right.

* * * * *

It is not too much to say that this way of looking at evil and good--at

the latent capacities of evil and good in men, if a man once believes

it, and if a man once practises it as a part of his daily practical

interpretation and mastery of men, will soon put a new face for him on

nearly every great human problem with which he finds his time

confronted. We shall watch the men in the world about us--each for their

little day--trying their funny, pathetic, curious little moral

experiments, and we shall see the men--all of the men and all of the

good and the evil in the men this moment--daily before our eyes working

out with an implacable hopefulness the fate of the world. We know that,

in spite of self-deceived syndicalism and self-deceived trusts, in spite

of coal strikes and all the vain, comic little troops of warships around

the earth, peace and righteousness in a vast overtone are singing toward

us.

We are not only going to have new and better motives in our modern men,

but the new and better motives are going to be thrust upon us. Every man

who reads these pages is having, at the present moment, motives in his

life which he would not have been capable of at first. Why should not a

human race have motives which it was not capable of at first? If one

takes up two or three motives of one's own--the small motives and the

large ones--and holds them up in one's hand and looks at them quietly

from the point of view of what one would wish one had done in twenty

years, there is scarcely one of us who would choose the small ones.

People who are really modern, that is, who look beyond themselves in

what they do to others, who live their lives as one might say six people

away, or sixty people farther out from themselves, or sixty million

people farther, are becoming more common everywhere; and people who look

beyond the moment in what they do to another day, who are getting more

and more to live their lives twenty years ahead, and to have motives

that will last twenty years, are driven to better and more permanent

motives.

Thinking of more people when we act for ourselves means ethical

consciousness or goodness, and better and more permanent motives.

In the last analysis, the men who permanently succeed in business will

have to see farther than the other people do.

Men like John D. Rockefeller, who have made failures of their lives, and

have not been able to conduct a business so as to keep it out of the

courts, have failed because they have had imagination about Things but

not imagination about people.

The man who is just at hand will not do over again what Mr. Rockefeller

has done. He will at least have made some advance in imagination over

Rockefeller.

Mr. Rockefeller became rich by coöperating with other rich men to

exploit the public. The man of the immediate future is going to get

rich, as rich as he cares to be, by coöperating not merely with his

competitors--which is as far as Rockefeller got--but by coöperating with

the people.

It is a mere matter of social imagination, of seeing what succeeds most

permanently, and honourably, of putting what has been called "goodness"

and what is going to be called "Business" together. In other words,

social imagination is going to make a man gravitate toward mutual

interest or coöperation, which is the new and inevitable level of

efficiency and success in business. Success is being transferred from

men of millionaire genius to men of social and human genius. The men who

are going to compete most successfully in modern competitive business

are competing by knowing how to coöperate better than their competitors

do. Employers, employees, consumers, partners, become irresistible by

coöperation; only employers, employees, consumers, and partners who

coöperate better than they do can hope to compete with them. The Trusts

have already crowded out many small rivals because, while their

coöperation has been one-sided, they have coöperated with more people

than their rivals could; and the good Trusts, in the same way are going

to crowd out the bad Trusts, because the good ones will know how to

coöperate with more people than the bad ones do. They will have the

human genius to see how they can coöperate with the people instead of

against them.

They are going to invent ways of winning and keeping the confidence of

the people, of taking to this end a smaller and more just share of

profits. And they are going to gain their leadership through the wisdom

and power that goes with their money, and not through the money itself.

It is the spiritual power of their money that is going to count; and

wealth, instead of being a millionaire disease, is going to become a

great social energy in democracy. We are going to let men be rich

because they represent us, not because they hold us up, and because the

hold-up has gone by, that is: getting all one can, and service--getting

what we have earned--has come in.

The new kind and new size of politician will win his power by his faith,

like U. Ren of Oregon; the new kind and new size of editor is going to

hire with brains a millionaire to help him run his paper; and the new

kind and new size of author, instead of tagging a publisher, will be

paid royalties for supplying him with new ideas and creating for him new

publics. Power in modern life is to be light and heat and motion, and

not a gift of being heavy and solid. Even Money shall lose its inertia.

We are in this way being driven into having new kinds and new sizes of

men; and some of them will be rich ones, and some of them will be poor,

and no one will care. We will simply look at the man and at what size he

is.

If our preachers are not saving us, our business men will. Sometimes one

suspects that the reason goodness is not more popular in modern life is

that it has been taken hold of the wrong way. Perhaps when we stop

teasing people, and take goodness seriously and calmly, and see that

goodness is essentially imagination, that it is brains, that it is

thinking down through to what one really wants, goodness will begin to

be more coveted. Except among people with almost no brains or

imagination at all, it will be popular.

Perhaps it is unnecessary to say that these things that I have been

saying, or trying to say, about the flexibility and the potentiality of

the human race in its present crisis, in its present struggle to

maintain and add to its glory on the earth, are all beyond the range of

possibility, and the present strength of manhood. But I can only hope

that these objections that people make will turn out like mine. I have

been making objections all my life, as all idealists must--only to watch

with dismay and joy the old-time, happy obdurate way objections have of

going by.

People began by saying they would never use automobiles because they

were so noisy and ill-odoured and ugly. Presto! The automobile becomes

silent and shapes itself in lines of beauty.

Some of us had decided against balloons. "Even if the balloon succeeds,"

we said, "there will be no way of going just where and when you want

to." And then, presto! regular channels of wind are discovered, and the

balloon goes on.

"Aeroplanes," we said, "may be successful, but the more successful they

are, the more dangerous, and the more danger there will be of

collisions--collisions in the dark and up in the great sky at night." And,

presto! man invents the wireless telegraph, and the entire sky can be

full of whispers telling every airship where all the other airships are.

Some of us have decided that we will never have anything to do with

monopoly. Presto! there is suddenly evolved an entirely new type of

monopolist--the man who can be rich and good; the millionaire who has

invented a monopoly that serves the owners, the producers and employees,

the distributors and the consumers alike. An American railway President

has been saying lately that America would not have enough to eat in

2050, but it would not do to try to prove this just yet. Some one,

almost any day, will invent a food that is as highly concentrated as

dynamite, and the whole food supply of New York--who knows?--shall be

carried around in one railway President's vest pocket.

CHAPTER XII

NEW KINDS AND NEW SIZES OF MEN

It would be hard to overestimate the weariness and cynicism and despair

that have been caused in the world by its more recklessly hopeful

men--the men who plump down happily anywhere and hope, the optimists who

are merely slovenly in their minds about evil. But the optimism that

consists in putting evil facts up into a kind of outdoors in our minds

and in giving them room to exercise in our thoughts and feelings, the

optimism that consists in having one's brain move vigorously through

disagreeable facts--organize them into the other facts with which they

belong and with which they work--is worthy of consideration. Many of us,

who have tried optimism and pessimism both, have noticed certain things.

When one is being pessimistic, one almost always has the feeling of

being rather clever. It is forced upon one a little, of course, having

all those other people about one stodgily standing up for people and not

really seeing through them!

So, though one ought not to, one does feel a little superior--even with

the best intentions--when one is being discouraged.

But the trouble with pessimism is that it is only at the moment when one

is having it that one really enjoys it, or feels in this way about it.

Perhaps I should not undertake to speak for others, and should only

speak for myself; but I can only bear witness, for one, that every time

in my life that I have broken through the surface a little, and seen

through to the evil, and found myself suddenly and astutely discouraged,

I have found afterward that all I had to do was to see the same thing a

little farther over, set it in the light beyond it, and look at it in

larger or more full relations, and I was no longer astutely discouraged.

So I have come to believe slowly and grimly that feeling discouraged

about the world is not quite clever. I have noticed it, too, in watching

other people--men I know. If I could take all the men I know who are

living and acting as if they believed big things about people to-day,

men who are daily taking for granted great things in human nature, and

put them in one group by themselves all together, and if I could then

take all the men I know who are taking little things for granted in one

another and in human nature, I do not believe very many people would

find it hard to tell which group would be more clever. Possibly the

reason more of us do not spend more time in being hopeful about the

world is that it takes more brains usually than we happen to have at the

moment. Hope may be said to be an act of the brain in which it sees

facts in relations large enough to see what they are for, an act in

which it insists in a given case upon giving the facts room enough to

turn around and to relate themselves to one another, and settle down

where they belong in one's mind, the way they would in real time.

So now, at last, Gentle Reader, having looked back and having looked

forward, I know the way I am going.

I am going to hope.

It is the only way to see through things. The only way to dare to see

through ones' self; the only way to see through other people and to see

past them, and to see with them and for them--is to hope.

So I am putting the challenge to the reader, in this book, as I have put

it to myself.

There are four questions with which day by day we stand face to face:

1. Does human nature change?

2. Does it change toward a larger and longer vision?

3. Will not a larger and longer vision mean new kinds and

new sizes of men?

4. Will not new sizes of men make new-sized ethics practical

and make a new world?

Everything depends for every man upon this planet, at this moment, on

how he decides these questions. If he says Yes, he will live one kind of

life, he will live up to his world. If he says No, he will have a mean

world, smaller-minded than he is himself, and he will live down to it.

This is what the common run of men about us--the men of less creative

type in literature, in business, and in politics--are doing. They do not

believe human nature is changing. They are living down to a world that

is going by. They are living down to a world that is smaller than they

are themselves. They are trying to make others do it. They answer the

question "Does human nature change?" by "No!" Wilbur Wright, when he

flew around over the heads of the people in New York a few years ago, a

black speck above a whole city with its heads up, answered "Yes!"

But the real importance of the flying machine has not stopped short with

a little delicate, graceful thing like walking on the air instead of the

ground.

The big and really revolutionary thing about Wilbur Wright's flying was

that he changed the minds of the whole human race in a few minutes about

one thing. There was one particular thing that for forty thousand years

they knew they could not do. And now they knew they could.

It naturally follows--and it lies in the mind of every man who

lives--that there must be other particular things. And as nine men out

of ten are in business, most of these particular things are going to be

done in business.

The Wilbur Wright spirit is catching.

It is as if a Lid had been lifted off the world.

One sees everywhere business men going about the street expecting new

things of themselves. They expect things of the very ground, and of the

air, and of one another they had not dared expect before.

The other day in a New England city I saw a man, who had been the

president of an Electric Light Company for twenty years, who had

invented a public service corporation that worked. Since he took office

and dictated the policy of the Company, every single overture for more

expensive equipment in the electric lighting of the city has come from

the Company, and every single overture for reducing the rate to

consumers has come from the company.

The consumption of electricity in the city is the largest _per capita_

in the world, and the rate is the cheapest in the country; and,

incidentally, the Company so trusts the people that they let them have

electricity without metres, and the people so trust the Company that

they save its electricity as they would their own.

Even the man without a conscience, who would be mean if he could, is

brought to terms, and knows that if he refrains from leaving his lights

burning all night when he goes to bed he is not merely saving the

Company's electricity but his own. He knows that he is reducing his own

and everybody's price for electricity, and not merely increasing the

profits of the Company.

It makes another kind of man slowly out of thousands of men every day,

every night, turning on and turning off their lights.

The Electric Light Company has come to have a daily, an almost hourly,

influence on the way men do business and go about their work in that

city--the motives and assumptions with which they bargain with one

another--that might be envied by twenty churches.

All that had happened was that a man with a powerful, quietly wilful

personality--the kind that went on crusades and took cities in other

ages--had appeared at last, and proposed to do the same sort of thing in

business. He proposed to express his soul, just as it was, in business

the way other people had expressed theirs for a few hundred years in

poetry or more easy and conventional ways.

If he could not have made the electric light business say the things

about people and about himself that he liked and that he believed, he

would have had to make some other business say them.

One of the things he had most wanted to say and prove in business was

the economic value of being human, the enormous business saving that

could be effected by being believed in.

He preferred being believed in himself, in business, and he knew other

people would prefer it; and he was sure that if, as people said, "being

believed in did not pay," it must be because ways of inventing faith in

people, the technique of trust, had not been invented.

He found himself invited to take charge of the Electric Light Company at

a time when it was insolvent and in disgrace with the people, and he

took the Corporation in hand on the specific understanding that he

should be allowed to put his soul into it, that he should be allowed his

own way for three years--in believing in people, and in inventing ways

of getting believed in as much as he liked.

The last time I saw him, though he is old and nearly blind, and while as

he talked there lay a darkness on his eyes, there was a great light in

his face.

He had besieged a city with the shrewdness of his faith, and conquered a

hundred thousand men by believing in them more than they could.

By believing in them shrewdly, and by thinking out ways of expressing

that belief, he had invented a Corporation--a Public Service

Corporation--that had a soul, and consequently worked.

BOOK TWO

LETTING THE CROWDS BE GOOD

TO ABRAHAM LINCOLN

They stay not in their hold

These stokers,

Stooping to hell

To feed a ship.

Below the ocean floors.

Before their awful doors

Bathed in flame,

I hear their human lives

Drip--drip.

Through the lolling aisles of comrades

In and out of sleep,

Troops of faces

To and fro of happy feet,

They haunt my eyes.

Their murky faces beckon me

From the spaces of the coolness of the sea

Their fitful bodies away against the skies.

CHAPTER I

SPEAKING AS ONE OF THE CROWD

It is a little awkward to say what I am going to say now.

Probably it will be still more awkward afterward.

But I find as I go up and down the world and look in the faces of the

crowds in it, that it is true, and I can only tell as it is.

_I want to be good._

And I do not want to go up on a mountain to do it, or to slink off and

live all alone on an island in the sea.

I go a step further.

I believe that the crowds want to be good.

But I cannot prove that people want to be good in crowds, and so for the

sake of the argument, and to make the case as simple as possible, I am

going to give up speaking for crowds, and speak for myself as one member

of the crowd and for Lim. Lim and I (and Lim is a business man and not a

mere author) have had long talks in which we have confided to each other

what we think this world, in spite of appearances, is really like, and

we have come to a kind of provisional program and to a definite

agreement on our two main points.

1. We want to be good.

2. We want other people to be good, partly as a matter of convenience

for us, partly for morally aesthetic reasons, and partly because we want

to be in a kind of world where what is good in us works.

The next point in our confession follows from this. It is an awkward and

exposed thing to say out loud to people in general, but

3. Lim and I want to make over the earth.

4. Sitting down grimly by ourselves, all alone, and believing in a world

hard, with our eyes shut, does not interest us. It is this particular

planet just as it is that interests us, in its present hopeful,

squirming state.

It does not seem to us to the point just now to conceive some brand new,

clean, slick planet up in space, with crowds of perfect and convenient

people on it, and then expect to lay it down in the night like a great,

soft, beautiful dew or ideal on this one. We want to take this heavy,

inconvenient, cumbersome, real planet that we have, and see what can be

done with it, and by the people on it, what can be done by these same

people, whose signs one goes by down the street, with Smith & Smith,

Gowns, with Clapp & Clapp, Butchers, with W.H. Riley & Co., Plumbers and

Gas Fitters, and with things that real people are really doing.

The things that real people are really doing, when one thinks of it, are

Soap, Tooth-brushes, Subsoil Pipes, Wall Papers, Razors, Mattresses,

Suspenders, Tiles, Shoes, Pots, and Kettles. Of course the first thing

that happened to us, to Lim and to me (as any one might guess, in a

little quiet job like making over the earth), was that we found we had

to begin with ourselves.

We did.

We are obliged to admit that, as a matter of fact, we began, owing to

circumstances, in a kind of rudimentary way with the idea of getting

people to take up goodness by talking about it.

But we are reformed preachers now. We seldom backslide into talking to

people about goodness.

We have made up our minds to lie low and keep still and show them some.

Of course one ought to have some of one's own to show. But the trouble

always is, if it is really good, one is sure not to know it, or at least

one does not know which it is. The best we can do with goodness, some of

us, if we want it to show more quickly or to hurry people along in

goodness more, is to show them other people's.

I sometimes think that if everybody in the world could know my plumber

or pay a bill to him, the world would soon begin slowly but surely to be

a very different place.

My plumber is a genius.

CHAPTER II

IS IT WRONG FOR GOOD PEOPLE TO BE EFFICIENT?

Perhaps it will seem a pity to spoil a book--one that might have been

really rather interesting--by putting the word "goodness" down flatly in

this way in the middle of it.

And in a book which deals with crowds, too, and with business.

I would not yield first place to any one in being tired of the word. I

think, for one, that unless there is something we can do to it, and

something we can do to it now, it had better be dropped.

But I have sometimes discovered when I had thought I was tired of a

word, that what I was really tired of was somebody who was using it.

I do not mind it when my plumber uses it. I have heard him use it (and

swearing softly, I regret to say) when it affected me like a Hymn Tune.

And there is Non, too.

I first made Non's acquaintance as our train pulled out of New York, and

we found ourselves going down together on Friday afternoon to spend

Sunday with M---- in North Carolina. The first thing he said was, when

we were seated in the Pullman comfortably watching that big, still world

under glass roll by outside, that he had broken an engagement with his

wife to come. She was giving a Tea, he said, that afternoon, and he had

faithfully promised to be there. But a weekend in North Carolina

appealed to him, and afternoon tea--well, he explained to me, crossing

his legs and beaming at me all over as if he were a whole genial,

successful afternoon tea all by himself--afternoon tea did not appeal to

him.

He thought probably he was a Non-Gregarious Person.

As he was the gusto of our little party and fairly reeked with

sociability, and was in a kind of orgy of gregariousness every minute

all the way to Wilmington (even when he was asleep we heard from him),

we called him the Non-Gregarious Person, and every time he piled on one

more story, we reminded him how non-gregarious he was. We called him

Non-Gregarious all the way after that--Non for short.

This is the way I became acquainted with Non. It has been Non ever

since.

* * * * *

I found in the course of the next three days that when Non was not being

the life of the party or the party did not need any more life for a

while, and we had gone off by ourselves, he became, like most people who

let themselves go, a very serious person. When he talked about his

business, he was even religious. Not that he had any particular

vocabulary for being religious, but there was something about him when

he spoke of business--his own business--that almost startled me at first.

He always seemed to be regarding his business when he spoke of it as

being, for all practical purposes, a kind of little religion by itself.

Now Non is a builder or contractor.

* * * * *

For many years now the best way to make a pessimist or a confirmed

infidel out of anybody has been to get him to build a house. No better

arrangement for not believing in more people, and for not believing in

more kinds of people at once and for life, has ever been invented

probably than building a house. No man has been educated, or has been

really tested in this world, until he has built a house. I submit this

proposition to anybody who has tried it, or to any one who is going to

try it. There is not a single kind or type of man who sooner or later

will not build himself, and nearly everything that is the matter with

him, into your house. The house becomes a kind of miniature model (such

as they have in expositions) of what is the matter with people. You

enter the door, you walk inside and brood over them. Everything you come

upon, from the white cellar floor to the timbers you bump your head on

in the roof, reminds you of something or of rows of people and of what

is the matter with them. It is the new houses that are haunted now. Any

man who is sensitive to houses and to people and who would sit down in

his house when it is finished and look about in it seriously, and think

of all the people that have been built, in solid wood and stone, into

it, would get up softly and steal out of it, out of the front door of

it, and never enter that house again.

This is what Non saw. He saw how people felt about their houses, and how

they lived in them helplessly and angrily year after year, and felt

hateful about the world.

I gradually drew out of him the way he felt about it. I found he was not

as good as some people are at talking about himself, but the subject was

interesting. He began his career building houses for people, as nearly

every one does. The general idea is that everybody is expected to exact

commissions from everybody else, and the owner is expected to pay each

man his own commission and then pay all the commissions that each man

has charged the other man. Every house that got built in this way seemed

to be a kind of network or conspiracy of not doing as you would be done

by. Non did not see any way out at first, just for one man. He merely

noticed how things were going, and he noticed that nearly every person

that he had dealings with, from the bottom to the top of the house,

seemed to make him feel that he either was, or would be, or ought to be,

a grafter. He could not so much as look at a house he had built, through

the trees when he was going by, without wishing he could be a better

man, and studying on how it could be managed. His own first houses made

him see things. They proved to be the making of him, and if similar

houses have not made similar men, it is their fault. It might not be

reassuring to the men who are now living in these first houses to dwell

too much on this (and I might say he did not build them alone), but it

seems to be necessary to bring out the most striking thing about Non in

his first stage as a business man, _viz._: He hated his business. He

made up his mind he either would make the business the kind of business

he liked or get out of it. I did not gather from the way he talked about

it that he had any idea of being an uplifter. He merely had, apparently,

an obstinate, doggedly comfortable idea about himself, and about what a

thing would have to be, in this world, if he was connected with it. He

proposed to enjoy his business. He was spending most of his time at it.

Other people have had this same happy thought, but they seem to manage

to keep on being patient. Non could not fall back on being patient, and

it made him think harder.

The first thing he thought of was that doing his business as he thought

he ought to, if he once worked his idea out, and worked it down through

and organized it, might pay. He almost had the belief that people might

pay a man a little extra, perhaps, for enjoying his business. It cannot

be said that he believed this immediately. He merely wanted to, and

worked toward it, and merely contrived new shrewd ways at first of being

able to afford it. Gradually he began to notice that the more he enjoyed

his business, the more he enjoyed it with his whole soul and body,

enjoyed it down to the very toes of his conscience, the more people

there were who stepped into his office and wanted him to enjoy his

business on their houses. It was what they had been looking for for

years--for some builder who was really enjoying his business. And the

more he enjoyed his business in his own particular way--that of building

a house for a man in less time than he said he would, and for less

money, not infrequently sending him a check at the end of it--the more

his business grew.

I do not know that there would be any special harm in speaking of Non's

idea--of just doing as you would be done by--in more moral or religious

language, but it is not necessary. And I find I take an almost religious

joy in looking at the Golden Rule at last as a plain business

proposition. All that happened was that Non was original, saw something

that everybody thought they knew, and acted as if it were so.

Theoretically one would not have said that it would be original to take

an old platitudinous law like the law of supply and demand, and act as

if it were so; but it was. At the time Non was beginning his career

there was nothing in the building-market people found harder to hire

than honesty. Here was something, he saw at last, that thousands of busy

and important men who did not have time to be detectives, wanted. There

did not seem to be any one very actively supplying the demand. A big

market, a small supply, and almost no competition. Non stepped in and

proposed to represent a man's interest who is building a house as

literally as the man would represent his interests himself, if he knew

all about houses. Everything has followed from this. What Non's business

is now, when a man is building a house, is to step quietly into the

man's shoes, let him put on another pair, and go about his business. It

is not necessary to go into the details. Any reader who has ever built a

house knows the details. Just take them and turn them around.

What those of us who know Non best like about him is that he is a plain

business man, and that he has acted in this particular matter without

any fine moral frills or remarks. He has done the thing because he liked

it and believed in it.

But the most efficient thing to me about Non is not the way he is making

money out of saving money for other people, but the way the fact that he

can do it makes people feel about the world. Whenever I have a little

space of discouragement or of impatience about the world because it does

not hurry more, I fall to thinking of Non. "Perhaps next week"--I say

to myself cheerfully--"I can go down to New York and slip into Non's

office and get the latest news as to how religion is getting on. Or he

will take me out with him to lunch, and I will stop scolding or

idealizing, and we will get down to business, and I will take a good

long look into that steady-lighted, unsentimental face of his while he

tells me across the little corner table at Delmonico's for three hours

how shrewd the Golden Rule is, and how it works." Sometimes when I have

just been in New York, and have come home and am sitting in my still

study, with the big idle mountain just outside, and the great meadow and

all the world, like some great, calm gentle spirit or picture of itself,

lying out there about me, and I fall to thinking of Non, and of how he

is working in wood and stone inside of people's houses, and inside of

their lives day after day, and of how he is touching people at a

thousand points all the weeks, being a writer, making lights and shadows

and little visions of words fall together just so, seems, suddenly a

very trivial occupation--like amusing one's self with a pretty little

safe kaleidoscope, holding it up, aiming it and shaking softly one's

coloured bits of phrases at a world! Of course, it need not be so. But

there are moments when I think of Non when it seems so.

In our regular Sunday religion we do not seem to be quite at our best

just now.

At least (perhaps I should speak for one) I know I am not.

Being a saint of late is getting to be a kind of homely, modest,

informal, almost menial everyday thing. It makes one more hopeful about

religion. Perhaps people who once get the habit, and who are being good

all the week, can even be good on Sunday.

There are many ways of resting or leaning back upon one's instincts and

getting over to one's religion or perspective about the world. Mount Tom

(which is in my front yard, in Massachusetts) helps sometimes--with a

single look.

When I go down to New York, I look at the Metropolitan Tower, the

Pennsylvania Station, the McAdoo Tunnels, and at Non.

If I wanted to make anybody religious, I would try to get him to work in

Non's office, or work with anybody who ever worked with him, or who ever

saw him; or I would have him live in a house built by him, or pay a bill

made out by him.

It has seemed to me that his succeeding and making himself succeed in

this way is a great spiritual adventure, a pure religion, a difficult,

fresh, and stupendous religion.

Now these many days have I watched him going up and down through all the

empty reputations, the unmeaning noises of the world, living his life

like some low, old-fashioned, modest Hymn Tune he keeps whistling--and I

have seen him in fear, and in danger, and in gladness being shrewder and

shrewder for God, now grimly, now radiantly, hour by hour, day by day

getting rich with the Holy Ghost!

CHAPTER III

IS IT WRONG FOR GOOD PEOPLE TO BE INTERESTING?

People are acquiring automobiles, Oriental rugs, five-hundred-dollar

gowns, more rapidly just now than they are goodness, because

advertisements in this present generation are more readable than

sermons, and because the shop windows on Fifth Avenue can attract more

attention than the churches. The shop windows make people covetous.

If the goodness that one sees, hears about, or goes by does not make

other people covetous, does not make them wish they had it or some just

like it, it must be because there is something the matter with it, or

something the matter with the way it is displayed.

If the church shop windows, for instance, were to make displays of

goodness up and down the great Moral Fifth Avenue of the world--well,

one does not know; but there are some of us who would rather expect to

see the Goodness Display in the windows consisting largely of Things

People Ought Not to Want.

There would be rows and tiers of Not-Things piled up--Things for People

Not to Be, and Things for People Not to Do.

Goodness displayed in this way is not interesting. Perhaps this is one

of the reasons why the word Goodness spoils a thing for people--so many

people--when it is allowed in it.

Possibly it is because we are apt to think of the good people, and of

the people who are being good, as largely keeping from doing something,

or as keeping other people from doing something--as negative. Their

goodness seems to consist in being morally accurate, and in being very

particular just in time, and in a kind of general holding in.

We do not naturally or off-hand--any of us--think of goodness as having

much of a lunge to it. It is tired-looking and discouraged, and pulls

back kindly and gently. Or it teases and says, "Please"--God knows how

helpless it is, and I for one am frank to say that, as far as I have

observed, He has not been paying very much attention to good people of

late.

I do not believe I am alone in this. There must be thousands of others

who have this same half-guilty, half-defiant feeling of suspiciousness

toward what people seem to think should be called goodness. Not that we

say anything. We merely keep wondering--we cannot see what it is,

exactly, about goodness that should make it so depressing.

In the meantime we hold on. We do not propose to give up believing in

it. Perhaps, after all, all that is the matter with goodness in the

United States is the people who have taken hold of it.

They do not seem to be the kind of people who can make it interesting.

We cannot help thinking, if these same bad people about us, or people

who are called bad, would only take up goodness awhile, how they would

make it hum!

I can only speak for one, but I do not deny that when I have been

sitting (in some churches), or associating, owing to circumstances, with

very good people a little longer than usual, and come out into the

street, I feel like stepping up sometimes to the first fine, brisk,

businesslike man I see going by, and saying, "My dear sir, I do wish

that _you_ would take up goodness awhile and see if, after all,

something cannot really be done. I keep on trying to be hopeful, but

these dear good people in here, it seems to me, are making a terrible

mess of it!"

And, to make a long story short, Lim happened to be going by one day,

and this practically is what I did. I had done it before with other

business men in spirit or in a general way, but with him I was more

particular. I went straight to the point. "Here are at least sixteen

valuable efficient brands of goodness in America," I said, "all worth

their weight in gold for a big business career, that no one is really

using, that no one quite believes in or can get on the market, and yet I

believe with my whole soul in them all, and I believe thousands of other

men do, or are ready to, the moment some one makes a start."

I pulled out a little list of items which I had made out and put down on

a piece of paper, and handed them over to him, and said I wished he

would take a few of them--the first five or six or so--and make them

work.

He already had, I found, made two or three of the harder ones work.

I would not have any one suppose for a moment that I am presenting Lim

as a kind of business angel.

No one who knows Lim thinks of him, or would let anybody else think of

him, as being a Select Person, as being particularly or egregiously what

he ought to be. This is one reason I have picked him out. Being good in

a small private way, just as a small private end in itself, may be

practicable perhaps without dragging in people who are not quite what

they ought to be. But the moment one tries to make goodness work, one

comes to the fact that it must be made to work with what we have. We

have a great crowd of unselected people, people both good and bad, and

the first principle in making goodness work (instead of being merely

good) seems to be to believe that goodness is not too good for anybody.

Anybody who can make it work can have it, and what goodness seems to

need, especially in America and England just now, is people who do not

feel that they must at all hazards look good. Whatever happens, whatever

else we do in any general investment or movement we may be making with

goodness, we must let these people in. If there is one thing rather than

another that those of us who know Lim all rely on and like, it is that

nothing can ever make him slump down into looking good. We often find

him hard to make out--everything is left open and loose and unlabelled

in Lim's moral nature. The only really sure way any one can tell when

Lim is being good is, that whenever he is being good he becomes suddenly

and unexpectedly interesting. His goodness is daring, unexpected, and

original. One has the feeling that it may break out anywhere. It is

always doing things that everybody said could not be done before. It is

true that some people are dazed, and no one can ever seem to feel sure

he knows what it is that is going on in Lim when he is being good, or

that it is goodness. He merely keeps watching it. There is a certain

element of news, of freshness, of gentle sensation, in his goodness. It

leads to consequences. And there always seems to be something about

Lim's goodness which attracts the attention of people, and makes people

who see it want it. So when I speak of goodness in this book, and put it

down as the basis of the power of getting men to do as one likes, I do

not deny that I am taking the word away and moving it over from its

usual associations. I do not mean by a good act, a good-looking act, but

an act so constituted that it makes good. For the purpose of this book I

would define goodness as efficiency. Goodness is the quality in a thing

that makes the thing go, and that makes it go so that it will not run

down, and that nothing can stop it.

There is the inefficiency of lying, for instance, and the inefficiency

of force, or bullying.

CHAPTER IV

PROSPECTS OF THE LIAR

My theory about the Liar is that it is of no use to scold him or blame

him. It merely makes him feel superior. He should be looked upon quietly

and without saying anything as a case of arrested development. What has

happened to him is that he merely is not quite bright about himself, and

has failed to see how bright (in the long run) other people are.

When a man lies or does any other wrong thing, his real failure consists

not in the wrongdoing itself, but in his failure to take pains to focus

his mind on the facts in himself, and in the people about him, and see

what it really is that he would wish he had done, say in twenty years.

It seems to be possible, after a clumsy fashion, to find out by a study

of ourselves, and of our own lives and of other men's lives, what we

would wish we had done afterward. Everything we have learned so far we

have learned by guessing wrong on what we have thought we would want

afterward. We have gradually guessed what we wanted better. We began our

lives as children with all sorts of interesting sins or moral guesses

and experiments. We find there are certain sins or moral experiments we

almost never use any more because we found that they never worked. We

had been deceived about them. Most of us have tried lying. Since we were

very small we have tried in every possible fashion--now in one way, now

in another--to see if lying could not be made to work. By far the

majority of us, and all of us who are the most intelligent, are not

deceived now by our desire to tell lies. Perhaps we have not learned

that all lies do not pay. A child tells a lie at first as if a lie had

never been thought of before. It is as if lying had just been invented,

and he had just thought what a great convenience it was, and how many

things there were that he could do in that way. He discovers that the

particular thing he wants at the moment, he gets very often by lying.

But the next time he lies, he cannot get anything. If he keeps on lying

for a long time, he learns that while, after a fashion, he is getting

things, he is losing people. Finally, he finds he cannot even get

things. Nobody believes in him or trusts him. He cannot be efficient. He

then decides that being trusted, and having people who feel safe to

associate with him and to do business with him, is the thing he really

wants most; and that he must have first, even if it is only a way to get

the other things he wants. It need not be wondered that the Trusts,

those huge raw youngsters of the modern spirit, have had to go through

with most of the things other boys have. The Trusts have had to go

through, one after the other, all their children's diseases, and try

their funny little moral experiments on the world. They thought they

could lie at first. They thought it would be cunning, and that it would

work. They did not realize at once that the bigger a boy you were, even

if you were anonymous, the more your lie showed and the more people

there were who suffered from it who would be bound sooner or later to

call you to account for it.

The Trusts have been guessing wrong on what they would wish they had

done in twenty years, and the best of them now are trying to guess

better. They are trying to acquire prestige by being far-sighted for

themselves and far-sighted for the people who deal with them, and are

resting their policy on winning confidence and on keeping faith with the

people.

They not only tried lying, like all young children, but they tried

stealing. For years the big corporations could be seen going around from

one big innocent city in this country to another, and standing by

quietly and without saying a word, putting the streets in their pockets.

But no big corporation of the first class to-day would begin its

connection with a city in this fashion. Beginning a permanent business

relation with a customer by making him sorry afterward he has had any

dealings with you, has gone by as a method of getting business in

England and America.

One of our big American magazines not long ago, which had gained

especially high rates from its advertisers because they believed in it,

lied about its circulation. The man who was responsible was not

precisely sure, gave nominal figures in round numbers, and did what

magazines very commonly did under the circumstances; but when the

magazine owner looked up details afterward and learned precisely what

the circulation was for the particular issue concerned, he sent out

announcements to every firm in the country that had anything in the

columns of that issue, saying that the firm had lied, and enclosing a

check for the difference in value represented. Of course it was a good

stroke of business, eating national humble pie so, and it was a cheap

stroke of business too, doing some one, sudden, striking thing that no

one would forget. Not an advertisement could be inserted and paid for in

the magazine for years without having that action, and the prestige of

that action, back of it. Every shred of virtue there was in the action

could have been set one side, and was set one side by many people,

because it paid so well. Every one saw suddenly, and with a faint breath

of astonishment, how honesty worked. But the main point about the

magazine in distinction from its competitors seems to have been that it

not merely saw how honesty worked, but it saw it first and it had the

originality, the moral shrewdness and courage, to put up money on it. It

believed in honesty so hard that suddenly one morning, before all the

world, it risked its entire fortune on it. Now that it has been done

once, the new level or standard of candour may be said to have been

established which others will have to follow. But it does not seem to me

that the kind of man who has the moral originality to dare do a thing

like this first need ever have any serious trouble with competitors. In

the last analysis, in the competition of modern business to get the

crowd, the big success is bound to come to men in the one region of

competition where competition still has some give in it--the region of

moral originality. Other things in competition nowadays have all been

thought of except being good. Any man who can and will to-day think out

new and unlooked-for ways of being good can get ahead, in the United

States of practically everybody.

CHAPTER V

PROSPECTS OF THE BULLY

The stage properties that go with a bully change as we grow older. When

one thinks of a bully, one usually sees a picture at once in one's mind.

It is a big boy lording it over a little one, or getting him down and

sitting on him.

Everybody recognizes what is going on immediately, pitches in nobly and

beautifully, and licks the big boy.

The trouble with the bully in business has been that he is not so simple

and easy to recognize. He is apt to be more or less anonymous and

impersonal, and it is harder to hit him in the right place.

But when one thinks of it perhaps this pleasant and inspiring duty is

not so impracticable as it looks, and is presently to be attended to.

Any man who relies, in getting what he wants, on being big instead of

being right, is a bully.

Modern business is done over a wide area, with thousands of persons

looking on, and for a long time and with thousands of people coming

back. The man who relies on being big instead of being right, and who

takes advantage of his position instead of his inherent superiority, is

soon seen through. His customers go over to the enemy. A show of force

or a hold-up works very well at the moment. Being bigger may be more

showy than being right, and it may down the Little Boy, but the Little

Boy wins the crowd.

Business to-day consists in persuading crowds.

The Little Boy can prove he is right. All the bully can prove is that he

is bigger.

The Liar in Business is already going by.

Now it is the turn of the bully.

Not long ago a few advertisers in a big American city wanted unfairly

low rates for advertisements and tried to use force with the newspapers.

Three or four of the biggest shops combined and gave notice that they

would take their advertising away unless the rates came down. After a

little, they drew in a few other lines of business with them, and

suddenly one morning five or six full pages of advertisements were

withdrawn from every newspaper in the city. The newspapers went on

publishing all the news of the city except news as to what people could

buy in department stores, and waited. They made no counter-move of any

kind, and said nothing and seven days slipped past. They held to the

claim that the service they performed in connecting the great stores

with the people of the city was a real service, that it represented

market value which could be proved and paid for. They kept on for

another week publishing for the people all the news of the city except

the news as to how they could spend their money. They wondered how long

it would take the great shops with acres of things to sell to see how it

would work not to let anybody know what the things were.

The great shops tried other ways of letting people know. They tried

handbills, a huge helpless patter of them over all the city. They used

billboards, and posted huge lists of items for people to stop and read

in the streets, if they wanted to, while they rushed by. For three whole

weeks they held on tight to the idea that the newspapers were striking

employees of department stores. One would have thought that they would

have seen that the newspapers were the representatives of the

people--almost the homes of the people--and that it would pay to treat

them respectfully. One would have thought they would have seen that if

they wanted space in the homes of the people--places at their very

breakfast tables--space that the newspapers had earned and acquired

there, they would have to pay their share of what it had cost the

newspapers to get it.

One would have thought that the department shops would have seen that

the more they could make the newspapers prosper, the more influence the

newspapers would have in the homes of the people, and the more business

they could get through them. But it was not until the shopowners had

come down and gazed day after day on the big, white, lonely floors of

their shops that they saw the truth. Crowds stayed away, and proved it

to them. Namely: a store, if it uses a great newspaper, instead of

having a few feet of show windows on a street for people to walk by,

gets practically miles of show windows for people--in their own

houses--sells its goods almost any morning to the people--to a whole

city--before anybody gets up from breakfast--has its duties as well as

its rights.

Of course, when the shopkeepers really saw that this was what the

newspapers had been doing for them, they wanted to do what was right,

and wanted to pay for it. One would have thought, looking at it

theoretically, that the department stores in any city would have

imagination enough to see, without practically having to shut their

stores up for three weeks, what advertising was worth. But if great

department stores do not have imagination to see what they would wish

they had done in twenty years, in one year, or three weeks, and have to

spell out the experience morning by morning and see what works, word by

word, they do learn in the end that being right works, and that bullying

does not. Gradually the level or standard of right in business is bound

to rise, until people have generally come to take the Golden Rule with

the literalness and seriousness that the best and biggest men are

already taking it. Department stores that have the moral originality and

imagination to guess what people would wish they had bought of them and

what they would wish they had sold to them afterward are going to win.

Department stores that deal with their customers three or four years

ahead are the ones that win first.

CHAPTER VI

GOODNESS AS A CROWD-PROCESS

The basis of successful business is imagination about other people. The

best way to train one's imagination about other people is to try

different ways of being of service to them. Trying different ways of

merely getting money out of them does not train the imagination. It is

too easy.

Business is going to be before long among the noblest of the

professions, because it takes the highest order of imagination to

succeed in it. Goodness is no longer a Sunday school. The whole world,

in a rough way, is its own Sunday school.

To have the most brains render the most service--render services people

had never dreamed of before.

Why bother to tell people to be good? It bores us. It bores them.

Presently we will tell them over our shoulders, as we go by, to use

their brains. Goodness is a by-product of efficiency.

Being good every day in business stands in no need of being stood up

for, or apologized for, or even helped. All of these things may be

expedient and human and natural, because one cannot help being

interested in particular people and in a particular generation; but they

are not really necessary to goodness. It is only when we are tired, or

when we only half believe in it, that we feel to-day that goodness needs

to be stood up for. In a day when men make vast crowds of things, so

that the things are seen everywhere, and when the things are made to

stand the test of crowds--crowds of days, or crowds of years--and when

they make them for crowds of people, goodness does not need scared and

helpful people defending it. I have seen that goodness is a thing to be

sung about like a sunset. I have seen that goodness is organic, and

grounded in the nature of things and in the nature of man. I have seen

that being good is the one great adventure of the world, the huge daily

passionate moral experiment of the human heart--that all men are at work

on it, that goodness is an implacable crowd process, and that nothing

can stop it.

CHAPTER VII

THOUGHTS ON BEING IMPROVED BY OTHER PEOPLE

But Fate has so arranged our lives that we all have to live cooped up in

one particular generation. Living in all of them, especially the ages

just ahead, and seeing as one looks out upon them how goodness wins, may

be well enough when one is tired or discouraged and is driven to it, but

in the meantime all the while we are living in this one. The faces of

the people we know flit past us; the gaunt, grim face of the crowd

haunts us--the crowd that will slip softly off the earth very soon and

drop into the Darkness--a whole generation of it, without seeing how

things are coming out; and there is something about the streets, about

the look of women as they go by, something about the faces of the little

children, that makes one wish goodness would hurry. One cannot think

with any real pleasure of goodness as a huge, slow, implacable moral

glacier, a kind of human force of gravity, grinding out truths and

grinding under people, generation after generation, down toward some

vast, beautiful, happy valley with flowers and children in it and

majestic old men thousands of years away. One wishes goodness would

hurry. We are not content, some of us, with having the good people climb

over the so-called evil ones and gain the supremacy of the world, and

all because the evil people do not see what they really want to do or

would have wished they had done afterward. We want the evil ones, so

called, to see what they really want now. We cannot help believing that

there is some way of attracting their attention to what they really want

now.

I have seen, or seemed to see, in my time that there is almost no limit

to what people can do if they can get their own attention, or if some

person or some event will happen by that can get their attention for

them.

Paralytics jumped from their beds at the time of the San Francisco

earthquake and ran for blocks. The whole earth had to shake them in

order to get their attention; but it did it, and they saw what it was

they wanted, and they ran for it at once, whether they were paralytics

or not. In the fire that followed the earthquake, people that had been

sick in bed for weeks were seen, scores of them, dragging their trunks

through the streets.

I have seen, too, in my time scores of people doing great feats of

goodness in this way, things that they knew they could not do, dragging

huge moral trunks after them, or swinging them up on their shoulders. I

have seen men who thought they were old in their hearts, and who thought

they were wicked, running like boys, with shouts and cheers, to do

right. It was all a matter of attention. The question with most of us

would seem to be: How can one get one's attention to what one would wish

one had done in twenty years, and how can one get other people's--all

the people with whom we are living and working--to do with us what they

would wish they had done, in twenty minutes, twenty days, or twenty

years?

Letting the Crowd be Good, all turns in the long run upon touching the

imagination of Crowds.

In the last analysis, the coming of the kingdom of heaven, as it has

been called, is going to be the coming slowly, and from unsuspected

quarters, of a new piety and of new kinds of saints into the forefront

of modern life--saints who can attract attention, saints who can make

crowds think what they really want.

Using the word in its more special sense, the time has come when it is

being keenly realized that if goodness is to be properly appreciated by

crowds, it must be properly advertised.

How can goodness be advertised to Crowds?

Who are the people that can touch the imagination of Crowds?

The best and most suggestive truths that most of us could come to with

regard to doing right, would come from a study of the people who have

tried to make us do it. Most of us, if we were asked to name the people

most prominently connected with the virtues that we have studied and

wondered about most, would mention, probably, either our parents or our

preachers. Many of us feel quite expert about parents. We have studied

vividly, and sometimes with almost a breathless interest, all their

little ways of getting us to be good, and there is hardly any one who

has not come to quite definite conclusions of how he should be preached

to. I have thought it would be not unfruitful to consider in this

connection either our parents or our preachers. I have decided to

consider the preachers who try to make me good, because they are a

little less complicated than parents.

Preachers can only be put into classes in a general way. They often

overlap, and many of them change over from one class into another every

now and then on some special subject, or on some special line of

experience which they have had. But for the most part, at least as

regards emphasis, preachers may be said to divide off into three

classes:

Those who tease us to do right.

Those who make us see that doing right, if any one wants to do it, is

really an excellent thing.

Those who make us want to do it.

* * * * *

I never go to hear a second time, if I can help it, a preacher who has

teased me to do right. I used to hope at first that perhaps a clergyman

who was teasing people might incidentally slip off the track a minute,

and say something or see something interesting and alive. But,

apparently, preachers who do not see that people should not be teased to

do right, do not see other things, and I have gradually given up having

hopeful moments about them. Why, in a world like this, with the right

and the wrong in it all lying so eloquent and plain and beautiful in the

lives of the people about us, and just waiting to be uncovered a little,

waiting to be looked at hard a minute, should audiences be gathered

together and teased to do right?

If the right were merely to be had in sermons or on paper, it might be

different. My own experience with the right has been, if I may speak for

one, that when I get out of the way of the people who are doing it, and

let the right they are doing be seen by people, everybody wants it. When

people who are doing right are quietly revealed, uncovered a little

further by a preacher, everybody envies them, and teasing becomes

superfluous. People sit in their seats and think of them, and become

covetous to be like them. If, this very day, all the ministers of the

world were to agree that, on next Sunday morning at half-past ten

o'clock, they all with one accord would preach a sermon teasing people

to be rich, it would not be more absurd, or more pathetic, or more away

from the point, than it would be to preach a sermon teasing people to be

good. They want to be good now; they envy the people that they see going

about the world not leaning on others to be good--self-poised,

independent, free, rich, spiritually self-supporting persons.

The men and women that we know may be more or less muddled in their

minds with philosophy or with theology, or perhaps they are being

deceived by expediency or being bullied by their environment, but they

are not wicked; they are out of focus, and what they desire when they go

to church on Sunday morning is to get a good look at beautiful and

refreshing things that they want, and for an hour and a half, if

possible, with slow steadied thought see their own lives in perspective.

It is a criminal waste of time to get hundreds of people to come into

church on a Sunday morning and seat them all together in a great room

where they cannot get out, and then tease them and tell them they ought

to be good. They knew it before they came. They are already agreed, all

of them, that they want to be good. They even want to be good in

business--as good as they can afford to. The question is how to manage

to do it. The thing that is troubling them is the technique. How can

they be good in their business--more good than their employers want them

to be, for instance--and keep their positions? Doing as one would wish

one had done afterward, or knowing what one is about, or "being good" as

it is sometimes called, is a thing that all really clever people have

agreed upon. They simply cannot manage some of the details--details like

time and place, a detail like being good now, for instance, or like

being good here. It is the more practical things like these that trouble

people, or they grow mixed in their thoughts about the big goods and the

little ones--which shall be first in order of importance or which in the

order of time. And when one sees that people are really like this in

their hearts, and when one sees them, all these poor, helpless people,

sitting cooped up in a church for an hour and a half being teased to be

good, it is small wonder that it seems, or is coming to seem, to the

clean-cut morally businesslike men and women we have to-day, a pitiful

waste of time.

* * * * *

I come to the second class of preachers I had in mind with more

diffidence. My feelings about them are not so simple and rudimentary as

my feelings about those who have teased me to be good.

Any man who travels about, or who drops into churches wherever he

happens to be from Sunday to Sunday, is almost sure to find in every

city of considerable size at least one imperious capable baffling

clergyman. If one is strictly honest and fair toward him, to say nothing

of being a well-meant and hopeful human being who is living in the same

world with him and who feels very imperfect too, finding any serious and

honest fault with the sermon, or at least laying one's finger upon what

the fault is, seems to be almost impossible. One simply comes out of

the church in a nice, neat little glow of good-will and admiration, and

with a strange, soothing, happy sense of new, fresh, convenient wisdom.

The only fair way to criticise the preacher who belongs in this class

seems to be to take ten years for it, go in regularly and get a little

practice every Sunday. There are preachers who preach so well that the

only way one can ever find what is the matter with their sermons is to

sit quietly while they are preaching them, and look around at the

people. One thinks as one looks around, "These people are what this man

has done."

They are the same people they were ten years ago.

I often hear other sermons that are far easier to criticise. They are

one-sided or narrow, but they make new people.

I might not always like to be in a congregation when a man is preaching

a sermon that makes new people, because he may be making people or kinds

of people that at the time at least I do not need to be. But I naturally

prefer, at least part of the time, a preacher who puts in, before he is

through, some good work on me. There is a preacher in B---- who always

arouses in me, whenever I am in the city, the same old, curious, hopeful

feeling about him that this next one more time he is going to get to me,

that I am going to be attended to. I cannot say how many times I have

dropped in upon him in his big plain church, seen him with his hushed

congregation all about him, all listening to him up to the last minute,

each of them sitting all alone with his own soul, and with him, and with

the ticking of the clock. And the sermon is always about the same. You

see him narrowing the truth down wonderfully, ruthlessly, to You. You

begin to see everything--to see all the arguments, all the

circumstances, all the principles. You see them narrowing you down

grimly, closing in upon you, converging you and all your little, mean

life, driving you apparently at last into one helpless beautiful corner

of doing right. You feel while you listen the old sermon-thrill you have

felt before, a kind of intellectual joy in God, in the very brains of

God; you think of how He has arranged right and wrong so cunningly, laid

them all out so plain and so close beside each other for you to choose

to be good. Then the benediction is pronounced over you, the sevenfold

amen dies away over you, and you go home and do as you like.

One sees the sermon for days afterward lying out there in calm and

orderly memory, all so complete and perfect by itself. There does not

really seem to be any need of doing anything more to it. It is what

people mean probably by a "finished sermon." It is as if goodness had

been put under a glass globe in a parlour. You go home proud to think of

it, and proud of course to have such a sermon by you. But you would

never think of touching such a complete and perfect thing during the

week the way you would a poorer sermon, disturbing it hopefully or

mussing it over, trying to work some of it into your own life.

* * * * *

So much for the first two types of preachers: the preachers who stand

before us Sunday morning with goodness placed beside them in a dense

darkness while they talk, and who tease us to look at it in the darkness

and to take some; and those who stand, a cold white light all about

them, and use pointers and blackboards and things--maps of goodness,

great charts of what people ought to be like--and who make one see each

virtue just where it belongs as a kind of dot, like cities in a

geography, and who leave us with the pleasant feeling of how sweet and

reasonable God is, or rather would be if anybody would pay any attention

to Him.

* * * * *

I have already hinted at the qualities of the third class of

preachers--those who make me want to be good. They seem to throw

goodness as upon a screen, some vast screen of the world, of this real

world about me. They turn their souls, like still stereopticons, upon

the faces of men--men who are like the men and women I know. I go about

afterward all the week seeing their sermons in the street. Everybody I

see, everything that comes up Monday, Tuesday, Wednesday, the very

patterns of the days and nights, of my duties and failures, keep coming

up, reminding me to be good. I may start in--I often do--with such a

preacher, criticising him, but he soon gets me so occupied criticising

myself and so lost in wondering how this something that he has and sees

just beyond us, just beyond him, just beyond me, can be had for other

people, and how I can have some of it for myself, that I forget to

criticise. He searches my soul, makes me a new being in my presence

before my eyes--that is, a new being toward some one subject, or some

one possibility in the world. He helps me while in his presence to

accomplish the supreme thing that one man can ever do for another. He

helps me to get my own attention. He makes me see a set of particular

things that I immediately, before his next sentence, am trying to find

means to do. He does not attract my attention toward what he wants, like

a preacher who teases; nor does he attract my attention to what God

wants, like the preacher with the charts of goodness. He succeeds in

attracting and holding down my attention to what I really want for

myself or others, and to what I propose to get.

The imagination of crowds is convinced only by men who have real genius

for expression, for making word-pictures of real things, men who have

what might be called moving-picture minds, and who are so picturesque

and vivid that when they talk to people about goodness they have seen,

everybody feels as if they had been there. It has to be admitted that

this type of preacher, who has a kind of genius, and has developed an

art form for expressing goodness in words, is necessarily an exceptional

man. And it is unreasonable and unfair in the public to expect a man to

get up in the pulpit and, with no costume and no accessories, merely

with a kind of shrewd holiness or divination into human nature, present

goodness so that we seem to be there. It is small wonder that a man who

finds he is expected to be a kind of combination of biograph, brother,

spiritual detective, and angel all in one, in order to do his work

successfully has days of feeling that he has joined the ranks of The

Impossible Profession.

CHAPTER VIII

MAKING GOODNESS HURRY

Perhaps it has leaked out to those who have been following these pages

thus far, that I am merely at best, if the truth were known, a kind of

reformed preacher.

I admit it. Many other people are. We began, owing to circumstances,

with the idea of getting people to take up goodness by talking about it.

But we have grown discouraged in talking to people about goodness. More

and more, year by year, we have made up our minds, as I have hinted, to

lie low and to keep still and show them some.

And I can only say it again, as I have said it before, if everybody in

the world could know my plumber or pay a bill to him, the world would

soon begin, slowly but surely, to be a very different place.

The first time I saw B---- I had asked him to come over to arrange with

regard to putting in new waterpipes from the street to my house. The old

ones had been put in no one could remember how many years before, and

the pressure of water in the house, apparently from rust in the pipes,

had become very weak. After a minute's conversation I at once engaged

B---- to put in the new and larger pipes, and he agreed to dig open the

trench (about two hundred feet long, and three feet deep) and put the

pipes in the next day for thirty-five dollars. The next morning he

appeared as promised, but, instead of going to work, he came into my

study, stood there a moment before my eyes, and quietly but firmly threw

himself out of his job!

There was no use in spending thirty-five dollars, he said. He had gone

to the City Water Works Office and told them to look into the matter and

see if the connection they had put in at the junction of my pipe with

the main in the street did not need attention. They had found that a new

connection was necessary. They would see that a new one was put in at

once. They were obliged to do it for nothing, he said; and then,

slipping (figuratively speaking) thirty-five dollars into my pocket, he

bowed gravely and was gone.

B---- knew absolutely and conclusively (as any one would with a look)

that I was not the sort of person who would ever have heard of that

blessed little joint out in the street, or who ever would hear of it or

who would know what to do with it if he did.

* * * * *

Sometimes I sit and think of B---- in church, or at least I used to,

especially when his bill had just come in. It was always a pleasure to

think of paying one of B----'s bills--even if it was sometimes a

postponed one. You always knew, with B----, that he had made that bill

out to you as if he had been making out a bill to himself.

Not such a bad thing to think about during a sermon.

I do not deny that I do lose a sentence now and then in sermons; and

while, as every one knows, the sermons I have been provided with in the

old stone church have been of a rare and high order, there have, I do

acknowledge, been bad moments--little sudden bare spots or streaks of

abstraction--and I do not deny that there have been times when I could

not help feeling, as I sat listening, like sending around Monday morning

to the parsonage--my plumber. One could not help thinking what Dr. ----

if he once got started on a plumber like B---- (had had him around

working all the week during a sermon) could do with him.

I have a shoemaker, too, who would help most ministers. I imagine he

would point up their sermons a good deal--if they had his shoes on.

Perhaps shoes and pipes and things like these will be looked upon soon

to-day as constituting the great, slow, modest, implacable spiritual

forces of our time.

At all events, this is the most economical, sensible, thorough way (when

one thinks of it) that goodness can be advertised.

CHAPTER IX

TOUCHING THE IMAGINATION OF CROWDS

A man's success in business to-day turns upon his power of getting

people to believe he has something that they want.

Success in business, in the last analysis, turns upon touching the

imagination of crowds. The reason that preachers in this present

generation are less successful in getting people to want goodness than

business men are in getting them to want motor-cars, hats, and pianolas,

is that business men as a class are more close and desperate students of

human nature, and have boned down harder to the art of touching the

imaginations of crowds.

When one considers what it is that touches a crowd's imagination and how

it does it, one is bound is admit that there is not a city anywhere

which has not hundreds of men in it who could do more to touch the

imagination of crowds with goodness than any clergyman could. A man of

very great gifts in the pulpit, a man of genius, even an immortal

clergyman, could be outwitted in the art of touching the imagination of

crowds with goodness by a comparatively ordinary man in any one of

several hundred of our modern business occupations.

There is a certain nation I have in mind as I write, which I do not like

to call by name, because it is struggling with its faults as the rest of

us are with ours. But I do not think it would be too much to say that

this particular nation I have in mind--and I leave the reader to fill in

one for himself, has been determined in its national character for

hundreds of years, and is being determined to-day--every day, nearly

every minute of every day, except when all the people are asleep--by a

certain personal habit that the people have. I am persuaded that this

habit of itself alone would have been enough to determine the fate of

the nation as a third-rate power, that it would have made it always do

things with small pullings and haulings, in short breaths, and

hand-to-mouth insights--a little jerk of idealism one day, and a little

jerk of materialism the next--a kind of national palavering, and

see-sawing and gesturing, and talking excitedly and with little

flourishes. It is a nation that is always shrugging its shoulders, that

almost never seems to be capable of doing a thing with fine directness,

with long rhythms of purpose or sustained feeling; and all because every

man, woman, and child in the country--scores of generations of them for

hundreds of years--has been taught that the great spiritual truth or

principle at the bottom of correctly and beautifully buying a turnip is

to begin by saying that you do not want a turnip at all, that you never

eat turnips, and none of your family, and that they never would. The

other man begins by pointing out that he is never going to sell another

turnip as long as he lives, if he can help it. Gradually the facts are

allowed to edge in until at last, and when each man has taken off God

knows how much from the value of his soul, and spent two shillings'

worth of time on keeping a halfpenny in his pocket, both parties

separate courteously, only to carry out the same spiritual truth on a

radish perhaps or a spool of thread, or it may be even a house and lot,

or a battleship, or a war, or a rumour of a war, with somebody.

The United States, speaking broadly, is not like this. But it might have

been.

In the United States some forty years ago, being a new country, and

being a country where everything a man did was in the nature of things,

felt to be a first experiment, everybody felt democratic and

independent, and as if he were making the laws of the universe just for

himself as he went along.

There was a period of ten years or so in which every spool of thread and

bit of dress goods--everything that people wore on their bodies or put

in their months, and everything that they read, came up and had to be

considered as an original first proposition, as if there never had been

a spool of thread before, as if each bit of dress goods was, or was

capable of being, a new fresh experiment, with an adventurous price on

it; and before we knew it a moral nagging and edging and hitching had

set in, and was fast becoming in America an American trait, and fixing

itself by daily repetition upon the imagination of the people.

The shopping of a country is, on the whole, from a psychologist's point

of view, the most spiritual energy, the most irrevocable, most

implacable meter there can ever be of the religion a country really has.

There was no clergyman in America who could have made the slightest

impression on this great national list or trend of always getting things

for less than they were worth--this rut of never doing as one would be

done by. What was there that could be done with an obstinate, pervasive,

unceasing habit of the people like this?

What was there that could be done to touch the imagination of the crowd?

Six thousand women a day were going in and out of A.T. Stewart's great

store on Broadway at that time. A.T. Stewart announced to New York

suddenly in huge letters one day, that from that day forward there

should be one price for everything sold in his store, and that that

price would be paid for it by everybody.

A.T. Stewart's store was the largest, most successful, original, and

most closely watched store in America.

The six thousand women became one thousand.

Then two thousand. Some of them had found that they finished their

shopping sooner; the better class of women, those whose time was worth

the most, and whose custom was the largest, gradually found they did not

want to shop anywhere else. The two thousand became three thousand, four

thousand, six thousand, ten thousand, twelve thousand.

Other department stores wanted the twelve thousand to come to them. They

announced the one price.

Hardware stores did it. Groceries announced one price. Then everybody.

Not all the clergymen in America, preaching every Sunday for months,

could have done very much in the way of seriously touching the

imagination of the crowd on the moral unworthiness, the intellectual

degradation, the national danger of picking out the one thing that

nearly all the people all do, and had to do, all day, every day, and

making that thing mean, incompetent, and small. No one had thought out

what it would lead to, and how monstrous and absurd it was and would

always be to have a nation have all its people taking every little thing

all day, every day, that they were buying, or that they were

selling--taking a spool of thread, for instance--and packing it, or

packing their action with it, as full of adulterated motives and of

fresh and original ways of not doing as they would be done by as they

could think up--a little innocent spool of thread--wreaking all their

sins and kinds of sins on it, breaking every one of the ten commandments

on it as an offering....

It was A.T. Stewart, a very ordinary-looking, practical man in a plain,

everyday business, who arrested the attention of a nation and changed

the habit of thought and trend of mind of a great people, and made them

a candid, direct people, a people that went with great sunny prairies

and high mountains, a yea and nay people, straightforward, and free from

palavering forever. A.T. Stewart was accustomed, in his own personal

dealings from day to day, to cut people short when they tried to heckle

with him. He liked to take things for granted, drive through to the

point, and go on to the next one. This might have ended, of course, in a

kind of _cul de sac_ of being a merely personal trait in a clean-cut,

manful, straightforward American gentleman; and if Stewart had been a

snob or a Puritan, or had felt superior, or if he had thought other

people--the great crowds of them who flocked through his store--could

never expect to be as good as he was, nothing would ever have come of

it.

It is not likely that he was conscious of the long train of spiritual

results he had set in motion; of the way he had taken the habit of mind,

the daily, hourly psychology of a great people, and had wrought it

through with his own spirit; or of the way he had saved up, and set

where it could be used, everyday religion in America, and had freed the

business genius of a nation for its most characteristic and most

effective self-expression.

He merely was conscious that he could not endure palavering in doing

business himself, and that he would not submit to being obliged to

endure it, and he believed millions of people in America were as

clean-cut and straightforward as he was.

And the millions of people stood by him.

Perhaps A.T. Stewart touched the imagination of the crowd because he had

let the crowd touch his and had seen what crowds, in spite of

appearances, were really like.

The enterprise of touching the imagination of the crowd with goodness,

which is being conducted every day on an enormous scale around us, has

to be carried on, like all huge enterprises, by men who are in a large

degree unconscious of it. There are few department stores in England or

America that would expect to be called pious, but if one is deeply and

obstinately interested in the Golden Rule, and in getting crowds of

people to believe in it at a time, it is impossible not to think what

sweeps of opportunity department stores would have with it--with the

Golden Rule. With thousands of people flowing in and out all the week,

and with hundreds of clerks to attend to it, eight hours a day, there

would hardly seem to be any limit to what such a store could do in

making the Golden Rule a direct, a pointed and personal thing, a thing

that could not be evaded and could not be forgotten by thousands of

people. The same people all going in and out of department stores, vast

congregations of them, eight hours a day, which ministers can only get

at in small lots, three hundred or so, twenty minutes a week, and can

only get at with words even then--all of them being convinced in terms

they understand, and in terms they keenly feel, convinced in hats that

they will see over and over again, convinced in velvets that they are

going to put on and off for years, in laces, in waistcoats, shoes, in

dining-room chairs, convinced in the very underclothes next to their

skins, the clothes they sleep in all night, in the very plates on which

they eat, while all the time they keep remembering, or being reminded,

just how the things were bought, and just what was claimed for them and

what was not claimed for them, and thinking how the claims came true or

how they did not.

* * * * *

I just saw lying on the table as I came through the hall a moment ago a

hat which (out of all the long rows of hats I can see faintly reaching

across the years) will always be to me a memorable hat. I am free to say

that, after all the ladies it has been taken off to, my great memory of

that hat is now and always will be, as long as I live, the department

store at which I bought it, and the things the department store, before

I got through with it, managed to make the hat say.

I had been in the store the day before and selected, in broad daylight,

with a big mirror staring me out of countenance, a hat which was a

quarter of a size too large. To clinch the matter, I had ordered four

ventilating holes to be punched in it, and had it sent to my rooms to be

my hat--implacably my hat as I supposed, for better for worse, for

richer for poorer--always. The next morning, after standing before a

mirror and trying hopefully for a few minutes to see if I could not look

more intelligent in the hat, I returned to the store firmly. I had made

up my mind that I would keep from looking the way that that hat made me

look, at any cost. The store was not responsible according to the letter

either for the hat or for the way I looked in it. I had deliberately

chosen it, looked at myself in cold blood in it, had those dreadful,

irremovable, eternal air-holes dug into it. I would buy a new one. I

jumped into a cab, and a moment after I arrived I found myself before

the clerk from whom I had bought it, with a new one on my head, and was

just reaching into my pocket for my purse when, to my astonishment, I

heard, or seemed to hear, the great Department Store Itself, in the

gentle accents of a young man with a yellow moustache, saying: "I'm

sorry"--all seven storys of it gathering itself up softly, apparently,

and saying "I'm sorry!" The young man explained that he was afraid the

hat was wrong the day before, and thought he ought to have told me so,

that the store would not want me to pay for the mistake.

I came home a changed man. I had been hit by the Golden Rule before in

department stores, but always rather subtly--never with such a broad,

beautiful flourish! I made some faint acknowledgment, I have forgotten

what, and rushed out of the store.

But I have never gone past the store since, on a 'bus, or in a taxi, or

sliding through the walkers on the street, but I have looked up to

it--to its big, quiet windows, its broad, honest pillars fronting a

world.

I take off my hat to it.

But it gave me more than a hat.

I think what a thousand department stores, stationed in a thousand

places on this old planet, could do in touching the imagination of the

world--every day, day by day, cityfuls at a time.

I had found a department store that had absolutely identified itself

with my interests, that could act about a hat the way a wife would--a

department store that looked forward to a permanent relation with me--a

great live machine that could be glad and sorry--that really took me in,

knew how I felt about things, cared how I looked as I walked down the

street. Sometimes I think of the poor, wounded, useless thing I took

back to them, those pitiless holes punched in it--just where no one

else would ever have had them. I am human. I always feel about the

store, that great marble and glass Face, when I go by it now as if, in

spite of all the difficulties, it wanted me--to be beautiful! I at least

feel and know that the people who were the brain, the daily moving

consciousness behind the face--wanted me to be a becoming customer to

them. They did not want to see me coming in, if it could possibly be

helped, in that hat any more!

* * * * *

I have told this little history of a gray hat, not because it is in any

way extraordinary, but because it is not. The same thing, or something

quite like it, expressing the same spirit, might have happened in any

one of the best hundred department stores in the world.

Most people can remember a time, only a very little while ago, when

clerks in our huge department stores or selling machines were not

expected to be people who would think of things like this to do, or who

would know how, or who would think to consider them good business if

they did.

The department store that based its success on selecting clerks of a

high order of human insight, that paid higher wages to its clerks for

their power of being believed in, for their personal qualities and their

shrewdness in helping people and a gift for discovering mutual interests

with everybody and for founding permanent human relations with the

public, had not been thought of a little while ago.

All that had been thought of was the appearance of these things. It was

an employer's business, speaking generally, to get all he could out of

his clerks and have them get as little as possible out of him. It was

their business in their turn to get as much money out of the public as

they could get, and to give the public as little in return as they

dared.

The type of employer who liked to do business in this way, and who

believed in it, crowed over the world nearly everywhere as the Practical

Man. And for the time being certainly it has to be admitted that he

seemed the most successful. Naturally there came to be a general

impression among the people that only certain lower orders of life and

character could be employed, or could stand being employed, in the great

department stores.

I used often to go into ----'s. Everybody remembers it. I went in, as a

rule, in a helpless, waiting, married way, and as a mere attaché of the

truly wise and good. All I ever did or was expected to do was to stand

by and look wise and discriminating a minute about dress goods, when

spoken to. I used to put in my time looking behind the counters--all

those busy, pale, yellow-lighted people in little holes or stalls trying

to be human and natural in that long, low, indoor street of theirs,

crowds of women staring by them and picking at things. Always that

moving sidewalk of questions--that dull, eager stream of consciousness

sweeping by. No sunlight--just the crowds of covetousness and

shrewdness. I used to wonder about the clerks, many of them, and what

they would be like at home or under an apple tree or each with a bit of

blue sky to go with them. They used to seem in those days, as I looked,

mostly poor, underground creatures living in a sort of Subway of Things

in a hateful, hard, little world of clothes, each with his little study

or trick or knack of appearances, standing there and selling people

their good looks day after day at so much a yard.

To-day, in a hundred cities one can go into department shops where one

would get, standing and looking on idly, totally different impressions.

There are hundreds of thousands of young men and women who have made

being a clerk a new thing in the world. The public has already had its

imagination touched by them, and is beginning to deal with clerks, as a

class, on a different level.

This has been brought to pass because the employer has been thought of,

or has thought of himself, who engages and pays for in clerks the

highest qualities in human nature that he can get. He picks out and puts

in power, and persuades to be clerks, people who would have felt

superior to it in days gone by--men and women who habitually depend for

their efficiency in showing and selling goods upon their more generous

emotions and insights, their imaginations about other people. They

gather in their new customers, and keep up their long lists of old and

regular customers, through shrewd visions of service to people, and

through a technical gift for making the Golden Rule work.

When one looks at it practically, and from the point of view of all the

consequences, a bargain is the most spiritual, conclusive, most

self-revealing experience that people can have together. Every bargain

is a cross-section in three tenses of a man. A bargain tells everything

about people--who they are, and what they are like. It also tells what

they are going to be like unless they take pains; and it tells what they

are not going to be like too sometimes, and why.

The man who comes nearest in modern life to being a Pope, is the man who

determines in what spirit and by what method the people under him shall

conduct his bargains and deal with his customers. ----, at the head of

his department store, has a parish behind his counters of twenty-five

hundred men and women. He is in the business of determining their

religion, the way they make their religion work, eight hours a day, six

days a week. He seems to me to be engaged in the most ceaseless, most

penetrating, most powerful, and most spiritual activity of the world. He

is really getting at the imaginations of people with his idea of

goodness. If he does not work his way through to a man's imagination one

minute or one day, he does the next. If he cannot open up a man's

imagination with one line of goods, he does it with another. If he

cannot make him see things, and do as he would be done by, with one kind

of customer, another is moved in front of him presently, and another,

and another--the man's inner substance is being attacked and changed

nearly every minute every day. There is nothing he can do, or keep from

doing, in which his employer's idea of goodness does not surround,

besiege, or pursue him. Every officer of the staff, every customer who

slips softly up to the counter in front of him makes him think of the

Golden Rule in a new way or in some shading of a new way--confronts him

with the will, with the expectation, with the religion of his employer.

In ----'s store (where I looked in a moment yesterday) one thousand of

the two thousand five hundred clerks are men. If I were a minister

wondering nearly every day how to work in for my religion a fair chance

at men, I should often look wistfully from over the edge of my pulpit, I

imagine, to the head of ----'s department store, sitting at that quiet,

calm, empty looking desk of his in his little office at the top of his

big building in ---- Street, with nothing but those little six or seven

buttons he softly puts his thumbs on connecting him with a thousand

men.

And he does not even need the buttons. Every man knows and feels,

personally and intimately, what the man at the desk is asking him to do

with a particular customer who stands before him at the moment. As soon

as the customer is there, the man at the desk practically is there too.

His religion works by wireless, and goes automatically, and as from a

huge stored-up reservoir, to all that happens in the place. He makes

regularly with his idea of goodness anywhere from twenty to sixty

pastoral calls (with every sale they make) on a thousand men a day. He

is not dependent, as the ordinary minister often is, on their dying, or

on their babies, or on their wives, for a chance to get at men with his

religion.

If I wanted to take a spiritual census of modern civilization and get at

the actual scientific facts, what we would have to call, probably the

foot-tons of religion in the world to-day, I would not look for them in

the year-books of the churches, I would get them by going about in the

great department stores, by moving among the men and women in them day

after day, and standing by and looking on invisibly. Like a shadow or a

light I would watch them registering their goodness daily, hourly, on

their counters, over their counters, measuring out their souls before

God in dress goods, shoes, boas, hats, silk, and bread and butter!

This may not be true of the Orient, but it is true, and getting to be

more true every day, of Europe and America.

It is especially true of America. In the things which we borrow in

America, we are far behind the rest of the world. It is to the things

that we create, that we must look alone, for our larger destiny, and our

world-service.

Naturally, in so far as civilization is a race of borrowing, nations

like England and France and Germany a few hundred miles apart from one

another, set the pace for a nation that is three thousand miles away

from where it can borrow, like the United States. It is a far cry from

the land of the Greeks with their still sunny temples and dreams, and

from England with its quiet-singing churches, to New York with its

practical sky-scraping hewing prayer!

New York--scooping its will out of the very heavens!

New York--the World's last, most stern, perhaps most manful prayer of

all--half-asking and half-grasping out of the hand of God!

Here is America's religion! Half afraid at first, half glad, slowly,

solemnly triumphant, as on the edge of an abyss, I have seen America's

religion! I have seen my brother Americans hewing it out--day by day,

night by night, have I seen them--in these huge steel sub-cellars of the

sky!

I have accepted the challenge.

If it is not a religion, then it shall be to us a religion to make it a

religion.

The Metropolitan Tower with its big clock dial, with its three stories

of telling what time it is, and its great bell singing hymns above the

dizzy flocks of the skyscrapers, is the soul of New York, to me.

If one could see a soul--if one could see the soul of New York, it would

look more like the Metropolitan Tower than anything else.

It seems to be trying to speak away up there in the whiteness and the

light, the very soul of the young resistless iron-hearted city.

I write as an American. To me there is something about it as I come up

the harbour that fills my heart with a big ringing, as if all the world

were ringing, ringing once more--ringing all over again--up in this

white tower of ours in its new bit of blue sky! I glory in England with

it, in Greece, in Bethlehem. It is as an outpost on Space and Time, for

all of us gathering up all history in it softly--once more and pointing

it to God!

It is the last, the youngest-minded, the most buoyant tower--the mighty

Child among the steeples of the world. The lonely towers of Cologne

stretching with that grave and empty nave against the sky, out of that

old and faded region of religion, far away, tremulously send greetings

to it--to this white tower in the west--to where it goes up with its

crowds of people in it, with business and with daily living and hoping

and dying in it, and strikes heaven!

It may be perhaps only the American blood in me. Perhaps it is raw and

new to be so happy. I do not know. I only know that to me the

Metropolitan Tower is saying something that has been never quite said

before--something that has been given in some special sense to us as a

trust from the world. It is to me the steeple of democracy--of our

democracy, England's democracy--the world's democracy. The hollow domes

of Sts. Peter and Paul, and all the rest with their vague, airy

other-worldliness, all soaring and tugging like so many balloons of

religion and goodness, trying to get away from this world--are not to me

so splendid, so magnificently wilful as the Metropolitan Tower--as the

souls of these modern, heaven-striking men, taking the world itself, at

last, its streets of stone, of steel, its very tunnels and lifting them

up as blind offerings, as unbounded instincts, as prayers, as songs to

heaven!

I worship my country, my people, my city when I hear the big bell in it

and when I look up to where the tower is in that still place like a

sea--look up to where that little white country belfry sits in the

light, in the dark above the vast and roaring city!

To me, the Metropolitan Tower, sweeping up its prayer out of the streets

the way it does, and doing it, too, right beside that little safe,

tucked-in, trim, Sunday religion of the Madison Square Presbyterian

Church, lifts itself up as one of the mighty signs and portents of our

time. Have I not heard the bell tolling to the people in the midst of

business and singing great hymns? A great city lifts itself and prays in

it--prays while it sings and clangs so absent-looking below.

I like to go out before going to sleep and take a look at it--one more

look before I sleep, upon the tower, strong, unyielding, alive, sinewy,

imperturbable, lifting up within itself the steel and soul of the world.

I am content to go to sleep.

It is a kind of steeple of the business of this world. I would rather

have said that business needed a steeple before until I saw the

Metropolitan Tower and heard it singing above the streets. But I had

always wanted (without knowing it), in a modern office building, a great

solemn bell to remind us what the common day was. I like to hear it

striking a common hour and what can be done in it. I stop in the street

to listen--to listen while that great hive of people tolls--tolls not the

reveries of monks above the roofs of the skyscrapers, but the religion

of business--of the real and daily things, the seriousness of the mighty

street and the faces of the men and the women.

CHAPTER X

THE STUPENDOUS, THE UNUSUAL, THE MONOTONOUS, AND THE SUCCESSFUL

The imagination of crowds may be said to be touched most successfully

when it is appealed to in one of four ways:

THE STUPENDOUS. THE UNUSUAL. THE MONOTONOUS. THE SUCCESSFUL.

Of these four ways, the stupendous, or the unusual, or the successful

are the most in evidence, and have something showy about them, so that

we can look at them afterward, and point out at a glance what they have

done. But probably the underhold on the crowd, the real grip on its

imagination, the one which does the plain, hard, everyday work on a

crowd's ideals, which determines what crowds expect and what crowds are

like inside--is the Monotonous.

The man who tells the most people what they shall be like in this world

is not the great man or the unusual man. He is the monotonous man.

He is the man, to each of us, who determines the unconscious beat and

rhythm with which we live our daily lives.

If we wanted to touch the imaginations of crowds, or of any particular

crowd, with goodness, the best way to do it would probably be, not to go

to the crowd itself, but to the man who is so placed that he determines

the crowd's monotony, the daily rhythm with which it lives--the man, if

we can find him, who arranges the crowd's heart-beat.

It need not take one very long to decide who the man is who determines

the crowd's heart-beat. The man who has the most dominion over the

imaginations of most of us, who stands up high before us out in front of

our lives, the man who, as with a great baton, day after day, night

after night, conducts, as some great symphony, the fate of the world

above our heads, who determines the deep, unconscious thoughts and

motives, the inner music or sing-song, in which we live our lives, is

the man to whom we look for our daily bread.

It is the men with whom we earn our money who are telling us all

relentlessly, silently, what we will have to be like. The men with whom

we spend it, who sell things to us, like the department stores, those

huge machines of attention, may succeed in getting great sweeps of

attention out of crowds at special times, by appealing to men through

the unusual and through the stupendous or the successful. But what

really counts, and what finally decides what men and what women shall

be, what really gets their attention unfathomably, unconsciously, is the

way they earn their money. The feeling men come to have about a fact, of

its being what it is, helplessly or whether or no--the feeling that they

come to have about something, of its being immemorially and innumerably

the same everywhere and forever, comes from what they are thinking and

the way they think while they are earning their money. It is out of the

subconscious and the monotonous that all our little heavens and hells

are made. It is our daily work that becomes to us the real floor and

roof of living, hugs up under us like the ground, fits itself down over

us, and is our earth and sky. The man with whom we earn our money, the

man who employs us, his thinking or not thinking, his "I will" and "I

won't," are the iron boundaries of the world to us. He is the skylight

and the manhole of life.

The monotonous, the innumerable and over and over again, one's desk,

one's typewriter, one's machine, one's own particular factory window,

the tall chimney, the little forever motion with one's hand--it is

these, godlike, inscrutable, speechless, out of the depths of our

unconsciousness and down through our dreams, that become the very breath

and rumble of living to us, domineer over our imaginations and rule our

lives. It is decreed that what our Employers think and let us know

enough to think shall be a part of the inner substance of our being. It

shall be a part of growing of the grass to us, and shall be as water and

food and sleep. It shall be to us as the shouts of boys at play in the

field and as the crying of our children in the night. To most men

Employers are the great doors that creak at the end of the world.

It is not the houses that people live in, or the theatres that they go

to, or the churches to which they belong, or the street and number--the

East End look or the West End look the great city carves on the faces of

these men I see in the street--that determines what the men are like.

Their daily work lies deeper in them than their faces. One finds one's

self as one flashes by being told things in their walk, in the way they

hold their hands and swing their feet.

And what is it their hands and feet, umbrellas, bundles, and the

wrinkles in their clothes tell us about them?

They tell us how they earn their money. Their hopes, their sorrow, their

fears and curses, their convictions, their very religions are the

silent, irrevocable, heavenly minded, diabolical by-products of what

their Employers think they can afford to let them know enough to think.

"Fight for yourselves. Your masters hate you. They would shoot

you down like rabbits, but they need your labour for their

huge profits. Don't go in till you get your minimum. No Royal

Commission, no promise in the future. Leaders only want your

votes; they will sell you. They lie. Parliament lies, and will

not help you, but is trying to sell you. Don't touch a tool

till you get your minimum. Win, win, win! It is up to all

workers to support the miners."

If a man happens to be an employer, and happens to know that he is not

this sort of man, and finds that he cannot successfully carry on his

business unless he can make five hundred men in his factory believe it,

what can he do? How can he touch their imaginations? What language is

there, either of words or of action, that will lead them to see that he

is a really a fair-minded, competent employer, a representative of the

interests of all, a fellow-citizen, a Crowdman, and that his men can

afford to believe in him and coöperate with them?

If they think he would shoot them down like rabbits, it is because they

have not the remotest idea what he is really like. They have not noticed

him. They have no imagination about him, have not put themselves in his

place. How can he get their attention?

CHAPTER XI

THE SUCCESSFUL

A little while ago I saw in Paris an American woman, the President of a

Woman's Club (I imagined), who was doing as she should, and was going

about in a cab appreciating Paris, drive up to the Louvre. Leaving her

cab, though I wondered a little why she did, at the door, she hurried up

the steps and swept into the gallery, taking her eleven-year-old boy

with her. I came upon her several times. The Louvre did not interest the

boy, and he seemed to be bothering and troubling his mother, and of

course he kept trying very hard, as any really nice boy would, to get

out; but she would not let him, and he wandered about dolefully, looking

at his feet and at the floor, or at the guards, and doing the best he

could. Finally she came over to him; there was a Murillo he must see--it

was the opportunity of his life; she brought him over to it, and stood

him up in front of it, and he would not look; she took his small brown

head in her hands and steered it to the great masterpiece and held it

there--on that poor, silent, helpless Murillo--until....

I observed that she could steer his head; but I could not help thinking

how much more she would have done if she had known how to steer it

inside.

The invention of the Megaphone, of the Cinema, and the _London Times_,

and of the Bible, are all a part of the great, happy, hopeful effort of

one part of this world to get the attention of the other part of it, and

steer heads inside.

This art of steering heads inside, which has come to be the secret art

of all the other arts, the secret religion of all the religions, is

also the secret of building and maintaining a civilization and a

successful and permanent business. It is hard to believe how largely,

for the last twenty years, it has been overlooked by employers as the

real key of the labour problem--this art of steering people's heads

inside.

We have seen part of the truth. We have put in a good deal of time in

finding fault with labouring men for thinking too much about themselves

and about their class, and for emphasizing their wages more than their

work, and for not having more noble and disinterested characters.

Parliaments, clergymen, and employers have all been troubled for years

about Labour, and they have been trying very hard on Sundays and through

reports of speeches by members of Parliament in the daily press, and

through laws, and through employers' associations, and through factory

rules and fines, to get the attention of labouring men and lift their

thoughts to higher things.

A great many wise things have been said to Labour--masterpieces, miles

of them as it were, whole Louvres of words have been hung upon their

walls.

But in vain!

And all because we have merely taken the outside of the boy's head in

our hands. We have not thought what was really going on in it. We have

not tried to steer it inside. We have been superficial.

It is superficial for a comfortable man with a bun in his pocket to talk

to a starving man about having some higher motive than getting something

to eat. Everybody sees that this is superficial, if we mean by it that

his body is starving. But if we mean something more real and more

terrible than that--that he is starving inside, that his soul is

starving, that he has nothing to live for, no real object in getting

something to eat--if we mean by it, in other words, that the man's

imagination is not touched even by his own life, people take it very

lightly.

And it is the most important thing in the world. The one thing now

necessary to society, to industry, is to get hold of the men who are in

it, one by one, and touch their imaginations about themselves. We have

millions of men working without their thoughts and expectations being

ventilated or passed along, year after year.

One sees these men everywhere one goes, in thousands of factories, doing

their work without any draught. We already have tall chimneys for our

coal furnaces; we have next to see the value of tall chimneys, great

flues to the sky, on the lives and thought and the inner energies of

men. The most obvious way to get a draught on a man, to get him to glow

up and work is to cut through an opening in the top of his life.

Just where to cut this opening, and just how to cut it in each man's

life--each man considered as a problem by himself--is the Labour

problem.

There are certain general principles that might be put down in passing.

To begin with, we must not feel ashamed to begin implacably with the

actual man just as he is, and with the wants and the motives that he

actually has. We should feel ashamed rather to begin in any other way.

It would not be bright or thoughtful to begin on him with motives he is

going to have; and it certainly would not be religious or worthy of us

to try to make him begin with ours. Perhaps ours are better--for us.

Perhaps, too, ours will be better for him when he is like us (if we can

give him any reason to want to be). In the meantime, what is there that

can honestly be called base in taking human nature as it is and in

allowing a sliding scale of motives in people? Starving people and

slaves, or people who are ugly and hateful, _i.e._, not really quite

bright toward others, who impute mean, inaccurate motives to them, can

only be patiently expected to have a very small area or even mote of

unselfishness at first. A cross-section of our society to-day represents

the entire geological formation of human nature for 40,000 years. We

need but look on the faces of the men about us as we go down the street.

All history is here this minute.

We wish that Labour had better motives. We wish to get our workmen to

understand us better and believe in us more and work for us harder.

We agree that we must begin with them, if we propose to do this, where

they are.

Where are they?

There are certain general observations that might seem to the point.

1. If a man is a sane and sound man and works hard, he must feel that

everything he does, every minute, is definitely connected with the main

through-train purpose in his life.

2. If the main purpose in his life is domestic and consists in having

his family live well and giving his children a chance, he must feel and

be absolutely sure when he is working better or working worse for his

employer that he is working better or worse for himself and for those

for whom he lives.

3. In the ordinary labourer this domestic unselfishness or house

patriotism is a kind of miniature public spirit. It is the elementary

form of his national or human enthusiasm. It is the form of

disinterestedness that has to be attended to in men first; and the way

for society to get the labouring man to be public-spirited, to have the

habit of considering the rights of others, is for society to have the

habit of considering his rights in his daily work. An intelligent, live

man must be allowed a little margin to practise being unselfish on, if

only in the privacy of his own family. Unselfishness begins in small

circles. The starving man must be allowed a smaller range of

unselfishness than the man who has enough. It is not uncomplimentary or

unworthy in human nature to admit that this is so--to demand that the

human being who is starving must be allowed to be selfish. If he is not

bright enough to be selfish when he is hungry he is dangerous to

society. We ought to insist upon his being selfish, and help him in it.

Virtue is a surplus.

4. This is the first humble, stuttering speech the competent modern

employer who proposes to express himself to his men, and get them to

understand him and work with him, is going to make. He is going to pick

out one by one every man in his works who has a decent, modest, manly

desire to be selfish, and help him in it. He is going to do something or

say something that will make the man see, that will make him believe for

life, that the most powerful, the most trustworthy, the most far-sighted

man he can find in the world to be his partner in being decently,

soundly, and respectfully selfish--is his employer.

No employer can expect to get the best work out of a man except by

working down through to the inner organic desire in the man as a man,

except by waking his selfishness up and by making it a larger, fuller,

nobler, weightier selfishness, and turning the full weight of it every

minute, every hour, on his daily work.

The best language an employer can find to express this desire at first

to his workmen, is some form of faithful, honest copartnership.

5. The ordinary wage labourer has little imagination about other people

because he is not allowed any about himself. The moment he is, and the

moment his employer arranges his work so that he sees every minute all

day that the work which he does for the firm 30 per cent. better counts.

30 per cent. more on his own main purpose in life, his imagination is

touched about himself and he begins to work like a human being. When a

man has been allowed to work awhile as a human being he will begin to be

human with a wider range. Being a partner touches the imagination and

wakes the man's humanness up. He not only works better, but he loves his

family better when he sees he can do something for them. He serves his

town better and his lodge better when he sees he can do something for

them.

6. Being a partner wakes the man's imagination toward those who work

with him, and toward the public and the markets and the goods and the

cities where the goods go. He reads newspapers with a new eye. He

becomes interested in people who buy the goods, and in people who do

not. Why do they not? He gropes toward a general interest in human

nature, and begins to live.

7. A man who is being paid wages one night in a week, has his

imagination touched about his work one night in the week. He is merely

being a wage-earner. In being a partner he is being paid, and feels his

pay coming in, every thirty seconds, in the better way he moves his

hands or does not move his hands. This makes him a man.

8. And, finally, as he knows he is being paid, and that he always will

be paid, what he earns, he stops thinking of the sick, tired side of his

work--the pay he gets out of it, and begins to love the work itself, and

begins to be perfect in it for its own sake. This makes him a gentleman.

9. Being a partner makes a man actively and keenly reasonable and

practical, not only about his own labour, but about the superior value

of other people with whom he works. He wants the best people in the best

places. He begins to have a practical partner's imagination about the

men who are over him, and about their knowing more than he does. If he

is merely paid wages, he is superstitious, and jealous toward those who

know more than he does. If he is paid profits, he is glad that they do,

and strikes in and helps.

10. Another complete range of motives is soon offered to the employee

who is a partner. He feels the joy of being a part of a big, splendid

whole, a disinterested delight and pride in others. He grows young with

it, like a boy in school.

Here is the factory over him, around him--his own vast hockey team--and

over that is the nation, and over that is the world!

An employer can touch the imagination of most men, of the rank and file

of the people, ninety-nine times where other people can touch it once.

And every time he touches it, he touches it to the point.

If men in general do not believe to-day in religion and do not want it,

it is because they have employers who have not seen any place in their

business where they could get their religion in, and have kept the

people (in the one place where they could really learn what religion is)

from learning anything about it. The moment the more common employers

see what the great ones see now, that business is the one particular

place in this world where religion really works, works the hardest, the

longest, and the best, works as it had never been dreamed a religion

could be made to work before--the day school teachers of the world, put

the Golden Rule in the Course everybody will know it.

It only takes a moment's thought to see what the employers of the world

could do with the Golden Rule the moment they take hold of it.

One has but to consider what they have done with it already.

One has but to consider the astounding way in the last fifteen years

they have made everybody not believe in it.

The employers of the world have been saying ten hours a day to everybody

that the Golden Rule is a foolish, pleasant, inefficient, worsted motto

on a parlour wall.

Everybody has believed it.

And now that the big employers are setting the pace and are saying

exactly the opposite thing about the Golden Rule, now that all the

employers are trying to get their employees to be efficient (to do by

their employers as they would be done by), and now that they are trying

to be efficient themselves (are trying to do to their employees as they

would have their employees do to them), the Golden Rule is touching the

imagination of crowds, and the crowd is seeing that the Golden Rule

works. They watch it working every day in the things they know about.

Then they believe in it for other things.

CHAPTER XII

THE NECKS OF THE WICKED

A letter lies before me, one out of many others asking me how the author

of "The Shadow Christ," which is a study of the religious values in

suffering and self-sacrifice in this world, takes the low ground that

honesty is the best policy.

I know two kinds of men who believe that honesty is the best policy.

These two men use exactly the same words "Honesty is the best policy."

One man says it.

The other man sings it.

One man is honest because it pays.

The other man is honest because he likes it.

"Honesty is the best policy" as a motive cannot be called religious, but

"Honesty is the best policy" as a Te Deum, as something a man sings in

his heart every day about God, something he sings about human nature is

religious, and believing it the way some men believe it, is an act of

worship.

It is like a great gentle mass.

It is like taking softly up one's own planet and offering it to God.

Here it is--the planet. Honesty is organized in the rocks on it and in

the oak trees on it and in the people. The rivers flow to the sea and

the heart of Man flows to God. On this one planet, at least, God is a

success.

Possibly it is because many other people beside myself have been slow in

clearly making this distinction between "Honesty is the best policy" as

a motive or a Te Deum, that I have come upon so many religious men and

women in the last two or three years, who, in the finest spirit, have

seemed to me to be doing all that they could to discourage everybody

especially to discourage me, about the Golden Rule.

The first objection which they put forward to the Golden Rule is that it

is a failure.

When I try to deal with this or try to tell them about Non-Gregarious,

the second objection that they put forward is, that it is a success.

If they cannot discourage me with one of these objections they try to

discourage me with the other.

They point to the Cross.

Some days I cannot help wondering what Christ would think if He were to

come back and find people, all these good Christian people everywhere

using the Cross--the Cross of all things in the world as an objection to

the Golden Rule and to its working properly, or as a general argument

against expecting anything of anybody.

I do not know that I have any philosophy about it that would be of any

value to others.

I only know that I am angry all through when I hear a certain sort of

man saying, and apparently proving, that the Golden Rule does not work.

And I am angry at other people who are listening with me because they

are not angry too.

Why are people so complacent about crosses? And why are they willing to

keep on having and expecting to have in this world all the good people

on crosses? Why do they keep on treating these crosses year after year,

century after century, in a dull tired way as if they had become a kind

of conventionality of God's, a kind of good old church custom, something

that He and the Church by this time, after two thousand years, could not

really expect to try to get over or improve upon?

I do not know that I ought to feel as I do.

I only know that the moment I see evil triumphing in this world, there

is one thing that that evil comes up against.

It comes up against my will.

My will, so far as it goes, is a spiritual fact.

I do not argue about it, nor do I know that I wish to justify it. I

merely accept my will as it is, as one spiritual fact.

I propose to know what to do with it next.

The first thing that I have done, of course, has been to find out that

there are millions of other so-called Christian people who have

encountered this same fact that I have encountered.

There are at least some of us who stand together. Our wills are set

against having any more people die on crosses in this world than can be

helped. If there is any kind of skill, craftmanship, technique,

psychology, knowledge of human nature which can be brought to bear,

which will keep the best people in this world not only from being, but

from belonging on crosses in it, we propose to bring these things to

bear. We are not willing to believe that crowds are not inclined to

Goodness. We are not willing to slump down on any general slovenly

assumption about the world that goodness cannot be made to work in it.

If goodness is not efficient in this world we will make it efficient.

Our reason for saying this is that we honestly glory in this world. We

believe that at this moment while we are still on it, it is in the act

of being a great world, that it is God's world, and in God's Name we

will defend its reputation.

We do not deny that it may be better spiritual etiquette, more heroic

looking and may have a certain moral grace, so far as a man himself is

concerned, if the world makes him suffer for being honest. But after all

he is only one man, and whether he dislikes his suffering or likes it

and feels fine and spiritual over it, it is only one man's suffering.

But why is it that when the world makes a man suffer, everybody should

seem always to be thinking of the man? Why does not anybody think of the

world?

Is not the fact that a whole world, eternal and innumerable, is supposed

to be such a mean, dishonest sort of a world that it will make a man

suffer for being good a more important fact than the man's suffering is?

It seems to me to be taking not lower but higher ground when one insists

on believing in the race one belongs to and in believing that it is a

human race that can be believed in. After two thousand years of Christ,

it is a lazy, tired, anæmic slander on the world to believe that it does

not pay to be good in it. The man who believes it, and acts as if he

believed it, is to-day and has been from the beginning of time the

supreme enemy of us all. He is guilty before heaven and before us all

and in all nations of high treason to the human race. One of the next

most important things to do in modern religion is going to be to get all

these morally dressed-up, noble-looking people who enjoy feeling how

good they are because they have failed, to examine their hearts, stop

enjoying themselves and think.

For hundreds of years we have religiously run after martyrs and we have

learned in a way, most of us, to have a kind of cooped-up patriotism for

our own nation, but why are there not more people who are patriotic

toward the whole human race? One has been used to seeing it now for

centuries, good people all over the world hanging their harps on willow

trees, or snuggling down together by the cold sluggish stream of their

lives, and gossiping about how the world has abused them, when they

would be far better occupied, nine out of ten of them--in doing

something that would make it stop. There was a poet and soldier some

thousands of years ago who put more real religion (and put it too, into

his imprecatory psalms), than has been put, I believe, into all the

sweet whinings and the spiritual droopings of the world in three

thousand years. I do not deny that I would quarrel, as a matter of form,

with the lack of urbanity, with a certain ill-nature in the imprecatory

Psalms; but with the spirit in them, with the motive and mighty desire,

with the necessity in the man's heart that was poured into them, I have

the profoundest sympathy.

David had a manly, downright belief. His belief was that if sin is

allowed to get to the top in this world of ours, it is our fault. David

felt that it was partly his--and being a king--very much his, and as he

was trying to do something about it, he naturally wanted the world to

help.

What he really meant--what lay in the background of his petition--the

real spirit that made him speak out in that naïve bold way before the

Lord, and before everybody--that made him ask the great God in heaven

all looking so white and so indifferent, to come right down please and

jump on the necks of the wicked, was a vivid, live vision of his own for

his own use that he was going to make the world more decent. He was

spirited about it. If God did not, He would, and naturally when he came

to expressing how he felt in prayer, he wanted God to stand by him. To

put it in good plain soldier-like Hebrew, He wanted God to jump on the

necks of his enemies.

Speaking strictly for ourselves, in our more modern spirit of course, we

would want to modulate this, we admit that we would not ask God to do a

little thing like jumping on the necks of the wicked--just for us--nor

would we care to break away from the other things we are doing and

attend to it ourselves, nor would we even favour their necks being

jumped on by others, but while we do not agree with David's particular

request, we do profoundly agree with the way he felt when he made it. We

would not make our flank movement on the wicked in quite the same way

and according to our more modern and more scientific manner of thought,

we would want to do something more practical with the wicked, but we

would want to do something with them and we would want to do it now.

As we look at it, it ought not to be necessary to jump on the necks of

the wicked to make them good, that is, to make them understand what they

would wish they had done in twenty years. We live in a more reasoning

and precise age and what more particularly concerns us in the wicked is

not their necks, but their heads and their hearts. It seems to us that

they are not using them very much and that the moment they do and we can

get them to, they will be good. Possibly it was a mere matter of

language, a concession to the then state of the language--David's

wanting their necks to be jumped on so that he could get their attention

at first and make them stop and think and understand. More subtle ways

of expressing things to the wicked have been thought of to-day than of

jumping on their necks, but the principle David had in mind has not

changed, the principle of being loyal to the human race, the principle

of standing up for people and insisting that they were really meant to

be better than they were or than they thought they could be--a kind of

holy patriotism David had for this world. The main fact about David

seems to be that he believed he belonged to a great human race.

Incidentally he believed he belonged to a human race that was really

quite bright, bright enough at least to make people sorry for doing

wrong in it--a human race that was getting so shrewd and so just and so

honest that it took stupider and stupider people every year to be

wicked, and when he found, judging from recent events in Judea, that

this for the time being was not so, he had a hateful feeling about it,

which it seems to some of us, vastly improved him and would improve many

of us. We do not claim that the imprecatory Psalms were David's best,

but they must have helped him immensely in writing the other ones.

* * * * *

We may be wrong. But it has come to be an important religious duty to

some of us, or rather religious joy, to hate the prosperity of the

wicked. We hate the prosperity of the wicked, not because it is their

prosperity and not ours, but because their prosperity constitutes a

sneer or slander on the world. We have no idea of wanting to go about

faithfully jumping upon the necks of the wicked. What we want is to feel

that we are in a world where the good people are happy and are making

goodness reasonable, successful, profitable and practical in it. We want

an earth with crowds on it who see things as they are, and who guess so

well on what they want (_i.e._, who are good) that other people who do

not know what they want and are not good, will be lonesome.

We have made up our minds to live in a world not where the wicked will

feel that their necks are going to be jumped on (which is really a

rather interesting and prominent feeling on the whole), but a world

where the wicked will be made to feel that nobody notices their necks,

that they are not worth being jumped on, a world where nobody will have

time to go out back and jump on them, a world where the wicked will not

be able to think of anything important to do, and where the wicked

things that are left to do will be so small and so stupid that nobody

will notice. They will be ignored like boys with catcalls in the street.

When we can make people who do wrong feel unimportant enough, there is

going to be some chance for the good.

If we could find some sweet, proper, gentle, Christian-looking way of

conveying to these people for a few swift, keen minutes how little

difference it makes when they and people like them do wrong, they would

steal over in a body and do right.

This is our program. We are making preliminary arrangements for a world

in which after this, very soon now, righteousness is going to attend

strictly to its own business and unrighteousness is going to be crowded

out. No one will feel that he has time in two or three hundred years

from now to go out of his way into some obscure corner of the world and

jump on the necks of the wicked.

But this is a matter of form. The main fundamental manful instinct David

had--the idea that there should not be any more people dying on crosses

than could be helped--that collective society should take hold of Evil

and set it down hard in its chair and make it cry seems to many of us

absolutely sound. Of course, we feel that it is not for us, those who

love righteousness, to jump on the necks of the wicked. We prefer to

have it attended to in a more dignified, impersonal way by Society as a

whole. So we believe that Society should proceed to making goodness and

honesty pay. If Society will not do it _we_ will do it. The world may be

against us at first but we will at least clear off a small place on

it--in our own business for instance--where our goodness can command the

most shrewdness and the most technique--and we will do what we can

slowly--one industry at a time, to remove the slander on goodness that

goodness is not inefficient, and the slander on the world that goodness

cannot be self-supporting, self-respecting (and without disgrace), even

comfortable in it.

The old hymn with which many of us are familiar is well and true enough.

But it does not seem that standing up for Jesus is the most important

point in the world just now. A great many people are doing it. What we

need more is people who will stand up for the world. When people who are

standing up for the world stand and sing "Stand up for Jesus" it will

begin to count. Let four hundred Nons sing it; and we will all go to

church.

If nine of the people out of ten who are singing "Stand up for Jesus"

would stand up for the world, that is, if they would stop trading with

their grocer when they find he slides in regularly one bad orange out of

twelve and promptly look up a grocer who does not do such things, and

trade with him, it would not be necessary for people to do as they so

often do nowadays, fall back on a little wistful half discouraged last

resort like "standing up for Jesus."

Standing up for the world means standing by men who believe in it,

standing by men who make everything they do in business a declaration of

their faith in God and their faith in the credit of human nature, men

who put up money daily in their advertising, their buying and selling,

on the loyalty, common sense, brains, courage, goodness, and righteous

indignation of the people.

The idea that goodness is sweet and helpless and that Jesus was meek and

lowly and has to be stood up for is now and always has been a slander.

It does not seem to some of us that He would want to be stood up for and

we do not like the way some people call Him meek and lowly. It would be

more true to say that He merely looks meek and lowly; that is, if most

men had done or not done or had said or not said things in the way he

did, they would have been considered meek and lowly for it. He had a way

of using a soft answer to turn away wrath. But there was not anything

really meek and lowly about his giving the soft answer. No meek and

lowly man would ever have thought of such a thing as turning away wrath

with a soft answer. He would have been afraid of looking weak. He would

not have had the energy or the honesty or the spiritual address to know

or to think of a soft answer that would do it.

The spirit of fighting evil with good--a kind of glorious self-will for

goodness, for doing a thing the higher and nobler way and making it

work, the spirit of successful implacably efficient righteousness is the

last and most modern interpretation of the New Testament, the crowd's

latest cry to its God. Crowds will always crucify and crosses will never

go by. But we are going to have a higher ideal for crosses. We are not

going (out of sheer shame for the world), to think seriously any longer

of dying on a cross, or letting any one else die on one for a little

rudimentary platitude, a quiet, sensible, everyday business motto for

any competent business man like "Do unto others as you would have them

do unto you."

CHAPTER XIII

IS IT WRONG FOR GOOD PEOPLE TO BE SUCCESSFUL?

We are having and are about to have notably and truly successful men who

have the humility and faithfulness, the spiritual distinction of true

and great success.

I want to interpret, if I can, these men. I would like to put with the

great martyrs, with the immortal heroes of failure, these modern silent,

unspoken, unsung mighty men, the heroes of success. I look forward to

seeing them placed among the trophies of religion, in the heart of

mankind at last.

I cannot stand by and watch these men being looked upon by good people

as men the New Testament made no room for, secretly disapproved of by

religious men and women, as being successes, as being little, noisy,

disturbing, contradictions of the New Testament as talking back to the

Cross.

These things I have been trying to say about the Cross as a means of

expressing goodness to crowds have brought me as time goes on into close

quarters with many men to whom I pay grateful tribute, men of high

spirit, who strenuously disagree with me.

I am not content unless I can find common ground with men like these.

They are wont to tell me when we argue about it that whatever I may be

able to say for success as a means of touching the imaginations of

crowds with goodness, great or attractive or enthralling characters are

not produced by success. Success does not produce great characters. It

is now and always has been failure that develops the characters of the

men who a truly great.

Perhaps failure is not the only way.

* * * * *

When I was talking with ---- a little while ago about Non-Gregarious's

goodness and how it succeeded, he was afraid that if his goodness

succeeded there must have been something the matter with it.

I could see that he was wondering what it was.

Non's success troubled him. He did not think it was exactly religious.

"Real religion" he said, "was self-sacrifice. There always had to be

something of the Cross about real religion."

I said that Non's religion was touched at every point with the Cross.

It seemed to me that it was the spirit of eagerness in it that was the

great thing about the Cross. If Non would all but have died to make the

Golden Rule work in this world, if he daily faced ruin and risked the

loss of everything he had in this life to prove that the Golden Rule was

a success, that is if he really had a Cross and if he really faced

it--dying on it, or not dying on it, could not have made him one whit

more religious or less religious than he was. What Non was willing to

die for, was his belief in the world, and scores of good Christian

people tried in those early days of his business struggle to keep him

from believing in the world. There was hardly a day at first but some

good Christian would step into Non's office and tell him the world would

make him suffer for it if he kept on recklessly believing in it and

doing all those unexpected, unconventional, honest things that somehow,

apparently, he could not help doing.

They all told him he could not succeed. They said he was a failure. He

would suffer for it.

I would like to express if I can, what seems to be Non's point of view

toward success and failure.

If Non were trying to express his idea of the suffering of Christ, I

imagine he would say that in the hardest time of all when his body was

hanging on the Cross, the thing that was really troubling Christ was not

that he was being killed. The thing that was troubling him was that the

world really seemed, at least for the time being, the sort of world that

could do such things. He did not take his own cross too personally or

too literally as the world's permanent or fixed attitude toward goodness

or every degree of goodness. There was a sense in which he did not

believe except temporarily in his own cross. He did not think that the

world meant it or that it would ever own up that it meant it.

Probably if we had crosses to-day the hard part of dying on one would

be, not dying on it, but thinking while one was dying on it that one was

in the sort of world that could do such things.

It is Non's religion not to believe every morning as he goes down to his

office that he is in a mean world, a world that would want to crucify

him for doing his work as well as he could.

Perhaps this was the spirit of the first Cross, too. We have every

reason to believe that if Christ could have come back in the flesh three

days after the crucifixion and lived thirty-three years longer in it, he

would have occupied himself exclusively in standing up for the world

that had crucified him, in saying that it was a small party in a small

province that did it, that it was temporary and that they did it because

they were in a hurry.

It was not Christ, but the comparatively faint-believing, worldly minded

saints that have enjoyed dying on crosses since, who have been proud of

being martyrs.

Among those who have tried the martyr way of doing things Jesus is

almost the only one who has not in his heart abused the world. Most

martyrs have made a kind of religion out of not expecting anything of it

and of trying to get out of it. "And ye, all ye people, are ye suitable

or possible people for me to be religious with?" the typical martyr

exclaims to all the cities, to all the inventors, to the scientists and

to the earth-redeemers, to his neighbours and his fellow men. It was

not until science in the person of Galileo came to the rescue of

Christianity and began slowly to bring it back to where Christ started

it--as a noble, happy enterprise of standing up for this world and of

asserting that these men who were in it are good enough to be religious

here and to be the sons of God now--that Christianity began to function.

Religion has been making apparently a side trip for nearly twelve

hundred years, a side trip into space or into the air or into the grave

for holiness for the eternal, and for the infinite.

Doubtless very often people on crosses really have been holier than the

people who knew how to be good without being crucified. Sometimes it has

been the other way. It would have been just as holy in Non to make the

gospel work in New York as to make a blaze, a show or advertisement of

how wicked the world was, and of how inefficient the gospel was--by

going into insolvency.

He has had his cross, but instead of dying on it, he has taken it up and

carried it. Scores of risks and difficulties that he has grappled with

would have become crosses at once if equally good, but less resourceful

men, had had them. Letting one's self be threatened with the cross a

thousand times is quite as brave as dying on one once. The spirit, or at

least the shadow, of a cross must always fall daily on any life that is

stretching the world, that is freeing the lives of other men against

their wills. The whole issue of whether there will be a cross or the

threat of a cross turns on a man's insight into human nature and his

quiet and practical imagination concentrated upon his work.

Not dying on a cross is a matter of technique. One sees how not to, and

one does not. It might be said that the world has two kinds of

redeemers, its cross-redeemers and its success-redeemers. The very best

are on crosses, many of them. Perhaps in the development of the truth

the cross-redeemers come first; they are the pioneers. Then come the

success-redeemers, then everybody!

CHAPTER XIV

IS IT SECOND RATE FOR GOOD PEOPLE TO BE SUCCESSFUL?

Of course the most stupendous success that has ever been made--the

world's most successful undertaking from a technical point of view as an

adaptation of means to ends was the attempt that was made by a man in

Galilee years and years ago to get not only the attention of a whole

world, but to get the attention of a whole world for two thousand years.

This purpose of arresting the attention of a world and of holding it for

two thousand years was accomplished by the use of success and of failure

alternately.

Christ tried success or failure according to which method (time and

place considered) would seem to work best.

His first success was with the doctors.

His next success was based on His instinct for psychology, His power of

divining people's minds, which made possible to Him those extraordinary

feats in the way of telling short stories that would arrest and hold the

attention of crowds so that they would think and live with them for

weeks to come.

His next success was a success based on the power of His personality,

and His knowledge of the human spirit and his victory over His own

spirit--his success in curing people's diseases and His extraordinary

roll of miracles.

He finally tried failure at the end, or what looked like failure,

because the Cross completed what he had had to say.

It made His success seem greater.

The world had put to death the man who had had such great successes.

People thought of His successes when they thought of Him on the Cross,

and they have kept thinking of them for thousands of years.

But the Cross itself, or the use of failure was a sowing of the seed, a

taking the truth out of the light and the sunshine and putting it in the

dark ground.

The Cross was promptly contradicted with the Resurrection. All this, it

seems to some of us, is the most stupendous and successful undertaking

from a purely technical point of view that the world has seen. In the

last analysis it was not His ideas or His character merely, but it was

His technique that made Christ the Son of God and the Master of the

Nations of the Earth.

* * * * *

I think that while Christ would not have understood Frederick Taylor's

technique, his tables of figures or foot-tons or logarithms he would

have understood Frederick Taylor.

Nearly all the time that could be said to have been spent in his life in

dealing with other men he spent in doing for them on a nobler scale the

thing that Frederick Taylor did. He went up to men--to hundreds of men a

day, that he saw humdrumming along, despising themselves and despising

their work and expecting nothing of themselves and nothing of any one

else and asked them to put their lives in his hands and let him show

what could be done with them.

This is Frederick Taylor's profession.

The Sermon on the Mount began with telling people that they would be

successful if they knew how--if they had a vision. It proceeded to give

them the vision. It began with giving them a vision for the things that

they had, told them how even the very things that they had always

thought before were what was the matter with the world they could make a

great use of. "Blessed are the peacemakers. Blessed are those that

hunger; blessed are the meek."

And He then went on to tell them how much finer, and nobler and more

free from the cares and weights of this earth they could be if they

wanted to be, than they had dared to believe. He told the people who

were around Him bigger things about human nature, how successful it was

or could be than any one had ever claimed for people in this world

before. They put Him up on a Cross at last and crucified Him because

they thought He was too hopeful about them, and about human nature or

because, as they would have put it, He was blasphemous and said every

man was a Son of God.

As human nature then was and in the then spirit of the world, no better

means than a Cross could have been employed to get the attention of all

men, to make a two thousand year advertisement for all nations of what a

success human nature was, of what men really could be like.

But I think that if Christ were to come to us again and if he were to

try to get the attention of the whole world once more to precisely the

same ideas and principles that he stood for before, the enterprise would

be conducted in a very different manner.

There is a picture of Albert Durer's which hangs near my desk, and once

more as I write these lines my eyes have fallen on it. It is the

familiar one with the lion and the lamb in it, lying down together, and

with the big room with the implements of knowledge scattered about in it

and at the other end in the window at the table with a book, an old,

bent-over scientist with a halo over his head.

If Christ were to appear suddenly in this modern world to-morrow, the

first thing He would see and would go toward, would be the halo over the

scientist's head.

There is nothing especially picturesque or religious looking, nothing,

at least, that could be put in a stained-glass window in Frederick

Taylor's tables and charts and diagrams of the number of foot-tons a

pig-iron handler can lift with his arms in a day.

But if Christ returned to the world to-morrow and if what He wanted to

do to-morrow was to get the universal, profound, convinced attention of

all men to the Golden Rule, I believe He would begin the way Frederick

Taylor did, by--being concrete. If He wanted to get men in general, men

in business, to love one another He would begin by trying to work out

some technical, practical way in which certain particular men in a

certain particular place could afford to love one another.

He would find a practical way for instance for the employers and

pig-iron handlers in the Midvale Steel Works to come to some sort of

common understanding and to work cheerfully and with a free spirit

together. I think he would proceed very much in the way that Frederick

Taylor did.

He would not say much about the Golden Rule. He would give each man a

vision for his work, and of the way it lapped over into other men's work

and leave the Golden Rule a chance to take care of itself. This is all

the Golden Rule, as a truth or as a remark needs just now.

For two thousand years men have devoted themselves Sunday day after

Sunday to saying over and over again that men should love one another.

The idea is a perfectly familiar one. When Christ said it two thousand

years ago, it was so original and so sensational that just of itself and

as a mere remark it had a carrying power over the whole earth.

Everybody believes it now--that it is a true remark--but like a score of

other remarks that have been made and some of the noblest Christ made,

is it not possible that it has long since in its mere capacity of being

a remark, gone by? There is no one who has not heard about our loving

one another. The remark we want now is how we can do it. This is the

remark that Mr. Frederick Taylor has made. It is not very eloquent. It

is a mere statement of fact. It has taken him nearly thirty-three years

to make it.

The gist of it is that for thirty-three years, the employers and the

pig-iron handlers in the Midvale Steel Works, Pennsylvania, have been

devoted to one another and to one another's interests and acting all day

every day as if of course their interests were the same, and it has been

found that employees when their employers coöperated with them could

lift forty-seven tons instead of twelve and a half a day, and were

getting 60 per cent. more wages.

Everybody listens. Everybody sees at a glance that when it comes to

making remarks about doing as one would be done by, this is the one

remark that we have all been waiting to hear some one make for two

thousand years.

* * * * *

The Cross or the last-resort type of religion was as far as St.

Augustine or St. Francis in their world could get. It was all that the

Middle Ages were ready for or that could be claimed for people who had

to live in ages without a printing press, in which no one in the crowd

could expect to know anything and in which there were no ways of letting

crowds know things.

To-day there is no reason why the Cross as a contrivance for attracting

the attention of all people to goodness should be exclusively relied

upon.

Possibly the Cross was intended, at the time, as the best possible way

of starting a religion, when there was none, or possibly for keeping it

up when there was very little of it.

But now that Christianity has been occupied two thousand years in

putting in the groundwork, in laying down the principles of success, and

in organizing them into the world, has been slowly making it possible

with crowds that could not be long deceived for success to be decent.

The leaven has worked into human nature and Christianity has produced

The Successful Temperament.

Success has become a spiritual institution. In other words, the hour of

the Scientist, of the man with a technique, of the man who sees how, the

man of The Successful Temperament is at hand.

Everything we plan for the world, including goodness, from this

day--must reckon with him--with the Man Who Sees How.

CHAPTER XV

THE SUCCESSFUL TEMPERAMENT

I also, Gentle Reader, have despised and do despise "success."

I also have stood, like you, perhaps, and I am standing now in that

ancient, outer court, where I can keep seeing every day The Little Great

Men with all their funny trappings on,--their hoods, and their ribbons,

and their train-bearers, drive up before us all and go in to The Great

Door. I have gone by in the night and have heard the buzz of their

voices there. I have looked, like you, up at the great lighted windows

of Prosperity from the street.

And in the broad daylight I have seen them too. I have stood on the curb

in the public way with all the others and watched silently the parade of

The Little Great go by.

I have waited like you, Gentle Reader, and smiled or I have turned on my

heel sadly, or wearily or bitterly or gayly and walked away down my own

side street of the world and with the huzzahs of the crowd echoing

faintly in my ears have gone my way.

But I keep coming back to the curb again.

I keep coming back because, every now and then among all the gilt

carriages and the bowing faces in them, or among all the big yellow vans

or cages with the great beasts of success in them, the literary foxes,

the journalist-juggernauts, the Jack Johnsons of finance, the contented,

gurgling, wallowing millionaires--I cannot help standing once more and

looking among them, for one, or for possibly two, or three or four who

may be truly successful men. Some of them are merely successful-looking.

I often find as I see them more closely, that they are undeceived, or

humble, or are at least not being any more successful-looking than

they can help, and are trying to do better.

They are the men who have defied success to succeed and who will defy it

again and again.

They are the great men.

The great man is the man who can get himself made and who will get

himself made out of anything he finds at hand.

If success cannot do it, he makes failure do it. If he cannot make

success express the greatness or the vision that is in him, he makes

failure express it.

But this book is not about great men and goodness. It is about touching

the imagination of crowds with goodness, about making goodness

democratic and making goodness available for common people.

* * * * *

A stupendous success in goodness will advertise it as well as a

stupendous failure.

Goodness has had its cross-redeemers to attract the attention of half a

world.

Possibly it is having now its success-redeemers to attract the attention

of the other half.

The people the success-redeemers reach would turn out to be, possibly,

very much more than half.

The Cross, as a means of getting the attention of crowds, or of the more

common people in our modern, practical-minded Western world, was

apparently adapted to its purpose as long as it was used for church

purposes or as long as it was kept dramatic or sensational or remote, or

as long as it was a cross for some one else, but as a means of

attracting the attention of crowds of ordinary men and women to goodness

in common everyday things, it is very doubtful if failure--in the power

of steady daily pulling on men's minds, has done as much for goodness as

success.

It is doubtful if, except as an ideal or conventional symbol the cross

has ever been or ever could be what might be called a spiritually

middle-class institution. It has been reserved for men of genius,

pioneers and world-designers to have those colossal and glorious crosses

that have been worshipped in all ages, and must be worshipped in all

ages as the great memorials of the human race.

But the more common and numerous types of men, the men who do not design

worlds, but who execute them, build them, who carry the new designs of

goodness out, who work through the details and conceive the technique of

goodness are men in whom the spiritual and religious power takes the

natural form of success.

It seems to be the nature of the modern and the western type of man to

challenge fatalism, to defy a cross. He would almost boast that nobody

could make him die on it. This spirit in men too is a religious spirit.

It is the next hail of goodness. Goodness posts up its next huge notice

on the world:

[SUCCESS]

It is going to make the more rudimentary everyday people notice it, and

it is going to make them notice it in everyday things. It does not admit

that goodness is merely for the spiritual aristocrats for those greater

souls that can search out and appreciate the spiritual values in

failure.

It believes that goodness is for crowds. It has discovered that crosses,

to common people in common things, seem oriental and mystical. The

common people of the western world instead of being born with dreamy

imaginations are born with pointed and applied ones. It is not

impossible that the comparative failure of the Christian religion in the

western world and in the later generations is that it has been trying to

be oriental and aristocratic in appealing to what is really a new type

of man in the world--the scientific and practical type as we see it in

the western nations all about us to-day.

We can die on crosses in our Western world as well as any one and we can

do it in crowds too as they do in India, but we propose if crosses are

expected of us to know why in crowds. Knowing why makes us think of

things and makes us do things. It is the keynote of our temperament.

And it is not fair to say of us when we make this distinction that we do

not believe in the cross. But there are times when some of us wish that

we could get other people to stop believing in it. We would all but die

on the cross to get other people to stop dying on one for platitudes, to

get them to work their way down to the facts and focus their minds on

the practical details of not dying on a cross, of forming a vision of

action which will work. It goes without saying that as long as crowds

are in the world crosses will not go by, but it is wicked not to make

them go by as fast as possible, one by one. They were meant to be moved

up higher. We are eager not to die on the same cross for the same thing

year after year and century after century. It seems to us that the

eagerness that always goes with the cross always was and always will be

the essential, powerful and beautiful thing in it.

And it is this new eagerness in the modern spirit, a kind of hurrying up

of the souls of the world that is inspiring us to employ our western

genius in inventing and defending and applying the means of goodness and

in finding ways of making goodness work. We will not admit that men were

intended to die on crosses from a sheer, beautiful, heavenly

shiftlessness, vague-mindedness, mere unwillingness to take pains to

express themselves or unwillingness to think things out and to make

things plain to crowds. It does not seem to us that it is wicked to

employ success as well as failure, to state our religion to people. It

seems to us that it goes naturally with the scientific and technical

temperament of the people that we should do this. It is not superior and

it is not inferior. It is temperamental and it is based upon the study

of the psychology of attention, on a knowledge of what impresses a

certain kind of man and of what really is conclusive with crowds and

with average men and women. It is the distinctive point of view of the

pragmatic temperament, of the inductive mind. The modern mind is

interested in facts and cannot make a religion out of not knowing them.

There was a time once when people used to take their bodily diseases as

acts of God. We have made up our minds not to have these same bodily

diseases now. We have discovered by hard work and constant study that

they are not necessary. The same is true of our moral diseases and of

our great social maladies.

It is going to be the same with crosses. It is a sin and a slander and

affront to human nature and to God to die on a cross if it can be helped

by hard work and close thinking, or by touching the imaginations of

others.

Most of us acting in most things are not good enough to die on crosses.

We are not worthy, it would not be humble in us to. Crosses are only

reserved for the newest and most rare truths, and for the newest and

most rare men. They are still, and they still can be made to be, a means

of grace and of perfection to people who have gifts of learning things

by suffering, but as a means of making other people and people in crowds

see things, the right to use a cross is not for those of us who are

merely lumbering spiritually along, trying to catch up to a plain,

simple-hearted old platitude, eighteen hundred years late like the

Golden Rule. The right to a cross is reserved for those who are up on

the higher reaches, those great bleak stretches or moors of truth where

men go forth and walk alone with God hundreds of years ahead.

CHAPTER XVI

THE MEN AHEAD PULL

Writing a hopeful book about the human race with the New York _Sun_,

Wall Street, Downing Street and Bernard Shaw looking on is uphill work.

Sometimes I wish there were another human race I could refer to when I

am writing about this one, one every one knows. The one on Mars, for

instance, if one could calmly point to it in the middle of an argument,

shut people off with a wave of one's hand and say, "Mars this" and "Mars

that" would be convenient.

The trouble with the human race is that when one is talking to it about

itself, it thinks it is It.

It is not It yet.

The earth and everything on it is a huge Acorn, tumbling softly through

the sky.

Our boasted Christianity (crosses, and resurrections and cathedrals and

all) is a Child crying in the night.

* * * * *

It is not necessary for me to prove to the satisfaction of the New York

_Sun_ and Bernard Shaw that the Golden Rule has not reached the superior

moral stage of being taken as a platitude by all of our people who are

engaged in business. It is enough to submit that the most creative and

forceful business men--the men who set the pace, the foremen of the

world, are taking it so, and that others are trying to be as much like

them as they can. Wickedness in this world is not going to stop with a

jerk. It is merely being better distributed. Possibly this is all there

is to the problem, getting sin better distributed. The Devil has never

had a very great outfit or any great weight, but he has always known

where to throw it, and he has always done an immense business on a small

capital and the only way he has managed to get on at all, is by

organizing, and by getting the attention of a few people at the top. Now

that the moral sense of the world has become quickened, and that rapid

transit and newspapers and science and the fact-spirit have gained their

hold, the sins of the world are being rapidly distributed, not so much

among the men who determine things as among those who cannot.

Everything is following the fact-spirit. The modern world and everything

in it, is falling into the hands of the men who cannot be cheated about

facts, who get the facts first and who get them right.

The world cannot help falling, from now on, slowly--a little ponderously

perhaps at first--into the hands of good men. To say that the world is

falling into the hands of men who cannot be cheated and to say that it

is falling into the hands of good men is to say the same thing.

The men who get the things that they want, get them by seeing the things

as they are. Goodness and efficiency both boil down to the same quality

in the modern man, his faculty for not being a romantic person and for

not being cheated.

A good man may be said to be a man who has formed a habit, an intimate

personal habit of not being cheated. Everything he does is full of this

habit. The sinful man, as he is usually called, is a man who is off in

his facts, a man who does not know what he really wants even for

himself. In a matter-of-fact civilization like ours, he cannot hope to

keep up. If a man can be cheated, even by himself--of course other

people can cheat him and everybody can take advantage of him. He

naturally grows more incompetent every day he lives. The men who are

slow or inefficient in finding out what they really want and slow in

dealing with themselves are necessarily inefficient and behind hand in

dealing with other people. They cannot be men who determine what other

people shall do.

It is true that for the moment, it still seems--now that science has

only just come to the rescue of religion, that evil men in a large

degree are the men who still are standing in the gate and determining

opportunities and letting in and letting out Civilization as they

please. But their time is limited.

The fact-spirit is in the people. We enjoy facts. Facts are the modern

man's hunting, his adventure and sport. The men who are ahead are

getting into a kind of two-and-two-are-four habit that is like music,

like rhythm. It becomes almost a passion, almost a self-indulgence in

their lives. Being honest with things, having a distaste for being

cheated by things, having a distaste for being cheated by one's self and

for cheating other people, runs in the blood in modern men. The nations

can be seen going round and round the earth and looking one another long

and earnestly in the eyes. The poet is turning his imagination upon the

world about him and upon the fact that really works in it. The

scientific man has taken hold of religion and righteousness is being

proved, melted down in the laboratory, welded together before us all and

riveted on to the every day, on to what really happens, and on to what

really works. Goodness in its baser form already pays. Only the biggest

men may have found it out, but everybody is watching them. The most

important spiritual service that any man can render the present age is

to make goodness pay at the top (in the most noticeable place) in some

business where nobody has made it pay before. Anybody can see that it

almost pays already, that it pays now here, now there. At all events,

anybody can see that it is very noticeable that the part of the world

that is most spiritual is not merely the part that is whining or hanging

on crosses. It is also the part that is successful. One knows scores of

saints with ruddy cheeks. It is getting to be a matter of principle

almost in a modern saint--to have ruddy cheeks.

I submit this fact respectfully to Bernard Shaw, Wall Street, Downing

Street and Pennsylvania Avenue, and even to the New York _Sun_, that

vast machine for laughing at a world down in its snug quarters in Park

Row--that the saint with ruddy cheeks is a totally new and disconcerting

fact in our modern life. He is the next fact the honest pessimist will

have to face.

I submit that this saint with ruddy cheeks is here, that he is lovable,

imperturbable, imperious, irrepressible, as interesting as sin, as

catching as the Devil and that he has come to stay.

He stays because he is successful and can afford to stay.

He is successful because he is good.

Only religion works.

I am aware that the New York _Sun_ might quarrel with just exactly this

way of putting it.

I might put it another way or possibly try to say it again after saying

something else first. _Viz._: The man who is successful in business is

the man who can get people to do as much as they can do and a great deal

more than they think they can do.

Only a very lively goodness, almost a religion in a man, can do this. He

has to have something in him very like the power of inventing people or

of making people over.

To be specific: In some big department stores, as one goes down the

aisle, one will see over and over again the clerks making fun of

customers.

One by one the customers find it out and the more permanent ones, those

who would keep coming and who have the best trade, go to other stores.

How could such a thing be stopped in a department store by a practical

employer? Can he stop it successfully by turning on his politeness?

Of course he can make his clerks polite-looking by turning on his

politeness. But politeness in a department store does not consist in

being polite-looking. Being polite-looking does not work, does not grip

the customer or strike in and do things and make the customer do things.

A machine like a department store, made up of twenty-five hundred human

beings, which is carving out its will, its nature, stamping its pattern

on a city, on a million men, or on a nation, cannot be made to work

without religion. If the clerks are making fun of people, only religion

can stop it.

Perhaps you have been made fun of yourself, Gentle Reader? You have

observed, perhaps, that in making fun of people (making fun of you, for

instance), the assumption almost always is, that you are trying to be

like the Standard Person, and that this (they look at you pleasantly as

you go by) is as near as you can get to it! If an employer wishes to

make his clerk an especially valuable clerk, if he wishes to make his

clerk an expert in human nature or a good salesman, one who sees a

customer when he comes along as he really is, and as he is trying to be,

he will only be able to do it by touching something deep down in the

clerk's nature, something very like his religion--his power of putting

himself in the place of others. He can only do it by making a clerk feel

that this power in him of doing as he would be done by, and seeing how

to do it, _i.e._, the religion in him, is what he is hired for.

It is visionary to try to run a great department store, a great machine

of twenty-five hundred souls, a machine of human emotions, of five

thousand eyes and ears, a huge loom of enthusiasm, of love, hate,

covetousness, sorrow, disappointment, and joy without having it full of

clerks who are experts in human nature, putting themselves in the place

of crowds of other people, clerks who are essentially religious.

So we watch the men who are ahead driving one another into goodness. The

man who is not able to create, distribute or turn on, in his business

establishment, goodness, social insight, and customer-insight in it, can

only hope to-day to keep ahead in business by having competitors as

inefficient as he is.

The man who is ahead has discovered himself. Everything the man ahead

is doing eight hours a day, is seen at last narrowing him down,

cornering him into goodness.

Of course as long as people looked upon goodness as a Sunday affair, a

few hours a week put in on it, we were naturally discouraged about it.

It is still a little too fresh looking and it may be still a little too

clever for everybody, but slowly, irrevocably, we see it coming. We can

look up almost any day and watch some goodness--now--at least one

specimen or so, in every branch of business.

We watch daily the men who are ahead, pulling on the goodness of the

world and the Crowds pushing on it.

CHAPTER XVII

THE CROWDS PUSH

The men who are ahead make goodness start, but it is the crowds that

make it irresistible.

The final, slow, long, imperious lift on goodness is the one the crowd

gives. Of course, for the most part, modern business is largely done

with crowds. Crowds are doing it and crowds are nearly always watching

it.

The factory is slower than the department store in being good because

the men in it deal with crowds of things and crowds of wheels and not

with crowds of people.

All responsible people are forced to be good, with crowds around them,

expecting it of them.

Crowds at the very least are a kind of vast, insinuating, penetrating,

omnipresent, permeating police force of righteousness.

In a department store, the crowds, twelve thousand a day, are like some

huge coil of hose or vacuum cleaner, lying about the place, sucking up,

drawing out, and demanding goodness from the clerks. Clerks develop

human insight and powers faster in department stores than machinists do

in factories because they are exposed to more people and to larger

crowds. The stream clears itself.

The last forms of business to yield to the new spirit are to be the

lonely ones, the ones where light, air, human emotions, and crowds are

shut out.

The lonely forms of business will at last be vitalized and socialized by

men of organizing genius, who will invent the equivalent of crowds going

by, who will contrive ways of putting a few responsible persons in

sight or in a position where they will feel crowds going by their souls,

looking into them as if they were shop windows. Crowds can keep track of

a few. The crowds will see that these few are the kind of men who will

keep track of all.

Crowds in the end will not accept less than the best. With crowds of

people and crowds of places and crowds of times we are good. In all

things crowds can see or be made to see we are safe. Progress lies in

making crowds see through people, making crowds go past them. While they

are going past them, they lure their goodness on.

CHAPTER XVIII

THE MAN WHO SAYS HOW, SAYS HOW

The people who are worried and discouraged about goodness in this world,

one finds when one studies them a little, are almost always worried in a

kind of general way. They do not worry about anything in particular.

Their religion seems to be a kind of good-hearted, pained vagueness.

The religion of the people who never worry at all, the thoughtless

optimists, is quite the same too, except that they have a kind of happy,

rosy-lighted vagueness instead.

For about two thousand years now, goodness has been in the hands of

vague people. Some of them have used their vagueness to cry with softly,

and some of them have used it to praise God with and to have many fine,

brave, general feelings about God.

I have tried faithfully, speaking for one, to be religious with both of

these sets of people.

They make one feel rather lonesome.

If one goes about and takes a grim happiness, a kind of iron joy in

seeing how successful a locomotive is, or if one watches a great,

worshipful ocean liner with delight, or if, down in New York, one looks

up and sees a new skyscraper going slowly up, unfolding into the sky

before one, lifting up its gigantic, restless, resistless face to God;

there comes to seem to be something about churches and about good people

and about the way they have of acting and thinking about goodness and

doing things with goodness, that makes one unhappy.

Perhaps one has just come from it and one's soul is filled with the

stern, glad singing of a great foundry, of the religious, victorious

praising spirit of man, dipping up steel in mighty spoonfuls--the stuff

the inside of the earth is made of, and flinging it together into a

great network or crust for the planet--into mighty floors or sidewalks

all round the earth for cities to tread on and there comes to seem

something so successful, so manlike, so godlike about it, about the way

these men who do these things do them and do what they set out to do,

that when I find myself suddenly, all in a few minutes on a Sunday

morning, thrown out of this atmosphere into a Christian church, find

myself sitting all still and waiting, with all these good people about

me, and when I find them offering me their religion so gravely, so

hopefully, it all comes to me with a great rush sometimes--comes to me

as out of great deeps of resentment, that religion could possibly be

made in a church to seem something so faint, so beautifully weary, so

dreamy, and as if it were humming softly, absently to itself.

I wonder in the presence of a Christianity like this whether I am a

Christian or not--the quartet choirs, confections, the little, dainty,

faintly sweet sermons--it is as if--no I will not say it....

I have this moment crossed the words out before my eyes. It is as if,

after all, religion, instead of being as I supposed down at the foundry,

the stern and splendid music of man conquering all things for God, were,

after all, some huge, sublime and holy vagueness, as if the service and

the things I saw about me were not hard true realities--as if going to

Church were like sitting in a cloud--some soft musical cloud or floating

island of goodness and drifting and drifting....

* * * * *

Not all churches are alike, but I am speaking of something that must

have happened to many men. I but record this blank space on this page,

as a spiritual fact, as a part of the religious experience of a man

trying to be good.

When this little experience of which the words have to be crossed out

after going to Church--finally settles down, there is still a grim truth

left in it.

The vagueness of the man who is good, who locks himself up in a Church

and says, "Oh God! Oh God! Oh God!" and the vigour and incisiveness of

the man who says nothing about it and who goes out of doors and acts

like a god all the week--these remain with me as a daily and abiding

sense.

And when I find myself myself, I, who have gloried in cathedrals since I

was a little child, looking ahead for a God upon the earth, and when I

see the foundries, the airships, the ocean liners beckoning the soul of

man upon the skies, and the victory of the soul over the dust and over

the water and over the air and when I see the Cathedrals beside them,

those vast, faint, grave, happy, floating islands of the Saved, drifting

backward down the years, it does not seem as if I could bear the

foundries saying one thing about my God and the cathedrals saying

another.

I have tried to see a way out. Why should it be so?

I have seen that the foundries, the ocean liners, and the airships are

in the hands of men who say How.

Perhaps we will take goodness and cathedrals, very soon now, and put

them for a while in the hands of the men who say how. If St. Francis,

for instance, to-day, were to be suddenly more like Bessemer, or if Dr.

Henry Van Dyke were more like Edison or if the Reverend R.J. Campbell

were more like Sir Joseph Lister or if the Bishop of London were to go

at London the way Marconi goes at the sky, what would begin to happen to

goodness? One likes to imagine what would happen if that same spirit,

the spirit of "how" were brought to bear upon a great engineering

enterprise like goodness in this world.

Perhaps the spirit of "how" is the spirit of God.

Perhaps religion in the twentieth century is Technique.

Technique in the twentieth century is the Holy Ghost.

Technique is the very last thing that has been thought of in religion.

Religion is being converted before our eyes. It is becoming touched with

the temper of science, with the thoroughness, the doggedness, the

inconsolableness of science until it is seeing how and until it is

saying how.

When the inventors, in our machine age, get to work on goodness in the

way that they are getting to work on other things, things will begin to

happen to goodness that the vague, sweet saints of two thousand years

have never dreamed of yet.

In London and New York, in this first quarter of the twentieth century

Christianity will not be put off as a spirit. The right of Christianity

to be a spirit has lapsed.

Christianity is a Method.

What Christ meant when He said He was the Truth and the Life, has been

understood, on the whole, very well. What He meant by saying He was the

Way, we are now beginning, to work out.

* * * * *

A thousand or two years ago, when two men stood by the roadside and made

a bargain, it was their affair.

When two men stand on the sidewalk now and make a bargain, say in New

York, they have to deal and to deal very thoughtfully and accurately

with ninety million people who are not there. They do this as well as

they can by imagining what the ninety million people would do and say,

and how they would like to be done by, if they were there.

The facilities for finding out what the ninety million people would do

and say, and what they would want, the general conveniences for assuring

the two men on the sidewalk that they will be able to conduct their

bargain, and to get the other ninety million in, accurately, that they

will be able to do by them as they would be done by--these have scarcely

been arranged for yet.

In our machine age, with our railroads, and our telephones suddenly

heaping our lives up on one another's lives, almost before we have

noticed it, our religious machinery to go with our other machinery, our

machinery that we are going to be Christians with, has not been

invented yet.

Religion two-men size, or man and woman size, or one family or two

family size or village size has been worked out. Religion as long as it

has been concerned with a few people and was a matter of love between

neighbours, or of skill in being neighbourly, has had no special or

imperative need for science or the scientific man.

Now that religion is obliged to be an intimate, a confiding relation

between ninety million people, the spiritual genius, devotion, and

holiness of the scientific man, of the man who says "how" has come to be

the modern man's almost only access to his God.

A ninety million man-power religion is an enterprise of spiritual

engineering, a feat in national and international statesmanship, a

gigantic structural constructive achievement in human nature. Doing as

one would be done by, with a few people, is a thing that any man can sit

down and read his Bible a few minutes and arrange for himself. He can

manage to do as he would be done by, fairly well in the next yard. But

how about doing as one would be done by with ninety million people--all

sizes, all climates, all religions, Buffalo, New Orleans, Seattle? How

about doing as one would be done by three thousand miles?

It is an understatement to say, as we look about our modern world, that

Christianity has not been tried yet.

Christianity has not been invented yet.

What was invented two thousand years ago was the spirit of Christianity.

Christianity has been for two thousand years a spirit.

It is almost like a new religion to me just of itself to think of it. It

is like being presented suddenly with a new world to think of it, to

think that all we have really done with Christianity as yet is to use it

as a breath or spirit.

I look at the vision of the earth to-day, of the great cities rushing

together at last and running around the world like children running

around a house--great cities shouting on the seas, suddenly sliding up

and down the globe, playing hopscotch on the equator, scrambling up the

poles--all these colossal children!... Here we all are!--a whiff of

steam from the Watts's steam kettle and a wave of Marconi across the air

and we have crept up from our little separate sunsets, all our little

private national bedrooms of light and darkness into the one single same

cunning dooryard of a world! Our religion, our politics, our Bibles,

kings, millionaires, crowds, bombs, prophets and railroads all hurling,

sweeping, crashing our lives together in a kind of vast international

collision of intimacy.

All the Christianity we can bring to bear or that we can use to run this

crash of intimacy with is a spirit, a breath.

We do not well to berate one another or to berate one another's motives

or to assail human nature or to grow satirical about God with all our

little battered helpless Christians about us and our unadjusted

religions.

We are a new human race grappling with a new world. Our Christianity has

not been invented yet and if we want a God, we will work like chemists,

like airmen, turn the inside of the earth out, dump the sky, move

mountains, face cities, love one another, and find Him!

In the meantime until we have done this, until we have worked as

chemists and airmen work, Christianity is a spirit.

It explains all this eager jumble of the world, brushes away our

objections, frees our hearts, gives us our program, makes us know what

we are for, to stop and think a moment of this--that Christianity is a

spirit.

Everything that is passing wonderful is a spirit at first. God begins

building a world as a world-spirit, out of a spirit brooding upon the

waters. Then for a long while the vague waters, then for a long while a

little vague land or spirit-of-planet before a real world.

And every real belief that man has had, has begun as a spirit.

For two thousand years Man has had the spirit of immortality. Homer had

it. Homer had moments when improvising his mighty song all alone, of

hearing or seeming to hear, faintly, choruses of men's voices singing

his songs after him, a thousand years away.

As he groped his way up in his singing, he felt them in spirit, perhaps,

the lonely wandering minstrels in little closed-in valleys, or on the

vast quiet hills, filling the world with his voice when he was dead,

going about with his singing, breaking it in upon the souls of children,

of the new boys and girls, and building new worlds and rebuilding old

worlds in the hearts of men. Homer had the spirit of hearing his own

voice forever, but the technique of it, the important point of seeing

how the thing could really be done, of seeing how people, instead of

listening to imitations or copies or awkward echoes of Homer, should

listen to Homer's voice itself--the timbre, the intimacy, the subtlety,

the strength of it--the depth of his heart singing out of it. All this

has had to wait to be thought out by Thomas A. Edison.

Man has not only for thousands of years had the spirit of immortality,

of keeping his voice filed away if any one wanted it on the earth,

forever, but he has had all the other spirits or ghosts of his mightier

self. He has had the spirit of being imperious and wilful with the sea,

of faring forth on a planet and playing with oceans, and now he has

worked out the details in ocean liners, in boats that fly up from the

water, and in boats which dive and swim beneath the sea. For thousands

of years he has had the spirit of the locomotive working through, troops

of runners or of dim men groping defiantly with camels through deserts,

or sweeping on on horses through the plains, and now with his banners of

steam at last he has great public trains of cars carrying cities.

For hundreds of years man has had the spirit of the motor-car--of having

his own private locomotive or his own special train drive up to his

door--the spirit of making every road his railway. For a great many

years he has had the spirit of the wireless telegraph and of using the

sky. Franklin tried using the sky years ago but all he got was

electricity. Marconi knew how better. Marconi has got ghosts of men's

voices out of the clouds, has made heaven a sounding board for great

congregations of cities, and faraway nations wrapped in darkness and

silence whisper round the rolling earth. Man has long had the spirit of

defying the seas. Now he has the technique and the motor-boat. He has

had the spirit of removing oceans and of building huge, underground

cities, the spirit of caves in the ground and mansions in the sky, and

now he has subways and skyscrapers. For a thousand years he has had the

spirit of Christ and now there is Frederick Taylor, Louis Brandeis,

Westfield Pure Food, Doctor Carrel, Jane Addams, and Filene's Store.

Vast networks--huge spiritual machines of goodness are crowding and

penetrating to-day, fifteen pounds to the square inch, the atmosphere of

the gospel into the very core of the matter of the world, into the

everyday things, into the solids of the lives of men.

It takes two great spirits of humanity to bring a great truth or a new

goodness into this world; one spirit creates it, the other conceives it,

gathers the earth about it and gives it birth. These two spirits seem to

be the spirits of the poet and the scientist.

We are taking to-day, many of us, an almost religious delight in them

both. We make no comparisons.

We note that the poet's inspiration comes first and consists in saying

something that is true, that cannot be proved.

A few people with imagination, here and there, believe it.

The scientist's inspiration comes second and consists in seeing ways of

proving it, of making it matter of fact.

He proves it by seeing how to do it.

Crowds believe it.

CHAPTER XIX

AND THE MACHINE STARTS

One of the things that makes one thoughtful in going about from city to

city and dropping into the churches is the way the people do not sing in

them and will not pray in them. In every new strange city where one

stops on a Sunday morning, one looks hopefully--while one hears the

chimes of bells--at the row of steeples down the street. One looks for

people going in who seem to go with chimes of bells. And when one goes

in, one finds them again and again, inside, all these bolt-up-right,

faintly sing-song congregations.

One wonders about the churches.

What is there that is being said in them that should make any one feel

like singing?

The one thing that the churches are for is news--news that would be

suitable to sing about, and that would naturally make one want to sing

and pray after one had heard it.

There is very little occasion to sing or to pray over old news.

Worship would take care of itself in our churches if people got the

latest and biggest news in them.

News is the latest faith men have in one another, the last thing they

have dared to get from God.

It is not impossible that just at the present moment, and for some

little time to come, there is really very little worth while that can be

said about Christianity, until Christianity has been tried. I cannot

conceive of Christ's coming back and saying anything just at the moment.

He would merely wonder why, in all these two thousand years, we had not

arranged to do anything about what He had said before. He would wonder

how we could keep on so, making his great faith for us so poetic,

visionary, and inefficient.

It is in the unconscious recognition of this and of the present

spiritual crisis of the world, that our best men, so many of them,

instead of going into preaching are going into laboratories and into

business where what the gospel really is and what it is really made of,

is being at last revealed to people--where news is being created.

Perhaps it would not be precisely true--what I have said, about Christ's

not saying anything. He probably would. But he would not say these same

merely rudimentary things. He would go on to the truths and applications

we have never heard or guessed. The rest of his time he would put in in

proving that the things that had been merely said two thousand years

ago, could be done now. And He would do what He could toward having them

dropped forever, taken for granted and acted on as a part of the morally

automatic and of-course machinery of the world.

The Golden Rule takes or ought to take, very soon now, in real religion,

somewhat the same position that table manners take in morals.

All good manners are good in proportion as they become automatic. In

saying that honesty pays we are merely moving religion on to its more

creative and newer levels. We are asserting that the literal belief in

honesty, after this, ought to be attended to practically by machinery.

People ought to be honest automatically and by assumption, by dismissing

it in business in particular, as a thing to be taken for granted.

This is what is going to happen.

Without the printing press a book would cost about ten thousand dollars,

each copy.

With the printing press, the first copy of a book costs perhaps about

six hundred dollars.

The second costs--twenty-nine cents.

The same principle holds good under the law of moral automatics.

Let the plates be cast. Everything follows. The fire in the Iroquois

Theatre in Chicago cost six hundred dead bodies.

Within a few months outward opening doors flew open to the streets

around a world.

Everybody knew about outward opening doors before.

They had the spirit of outward opening doors. But the machinery for

making everybody know that they knew it--the moral and spiritual

machinery for lifting over the doors of a world and making them all

swing suddenly generation after generation the other way, had not been

set up.

Of course it would have been better if there had been three hundred dead

bodies or three dead bodies--but the principle holds good--let the moral

plates be cast and the huge moral values follow with comparatively

little individual moral hand labour. The moral hand labour moves on to

more original things.

The same principle holds good in letting an American city be good in

seeing how to make goodness in a city work.

Let the plates be once cast--say Galveston, Texas; or De Moines, Iowa,

and goodness after you have your first specimen gets national

automatically.

Two hundred and five cities have adopted the Galveston or commission

government in three years.

* * * * *

The failure for the time being apparently of the more noble and

aggressive kinds of goodness against the forces of evil is a matter of

technique. Our failure is not due to our failure to know what evil

really is, but due to our wasteful way of tunnelling through it.

Our religious inventors have failed to use the most scientific method.

We have gone at the matter of butting through evil without thinking

enough. Less butting and more thinking is our religion now. We will not

try any longer to butt a whole planet when we try to keep one man from

doing wrong.

We will butt our way through to the man who sees where to butt and how

to butt. Then all together!

Very few of the wrongs that are done to society by individuals would be

done if civilization were supplied with the slightest adequate machinery

or conveniences for bringing home to people vividly who the people are

they are wronging, how they are wronging them, and how the people feel

about it. This machinery for moral and social insight, this

intelligence-engine or apparatus of sympathy for a planet to-day, before

our eyes is being invented and set up.

* * * * *

Sometimes I almost think that history as a study or particularly as a

habit of mind ought to be partitioned off and not allowed to people in

general to-day. Only men of genius have imagination enough for handling

history so that it is not a nuisance, a provincialism and an

impertinence in the serene presence to-day of what is happening before

our eyes. History makes common people stop thinking or makes them think

wrong, about nine tenths of the area of human nature, particularly about

the next important things that are going to happen to it.

Our modern life is not an historian's problem. It is an inventor's

problem. The historian can stand by and can be consulted. But things

that seem to an historian quite reasonably impossible in human nature

are true and we must all of us act every day as if they were true. We

but change the temperature of human nature and in one moment new levels

and possibilities open up on every side.

Things that are true about water stop being true the moment it is heated

212 degrees Fahrenheit. It begins suddenly to act like a cloud and when

it is cooled off enough a cloud acts like a stone. Railroad trains are

run for hundreds of miles every year in Siberia across clouds that are

cold enough. We raise the temperature of human nature and the motives

with which men cannot act to-day suddenly around a world are the motives

with which they cannot help acting to-morrow.

The theory of raised temperatures alone, in human nature, will make

possible to us ranges of goodness, of social passion and vision, that

only a few men have been capable of before.

All the new inventions have new sins, even new manners that go with

them, new virtues and new faculties. The telephone, the motor-car, the

wireless telegraph, the airship and the motor-boat all make men act with

different insights, longer distances, and higher speeds.

Men who, like our modern men, have a going consciousness, see things

deeper by going faster.

They see how more clearly by going faster.

They see farther by going faster.

If a man is driving a motor-car three miles an hour all he needs to

attend to with his imagination is a few feet of the road ahead.

If he is driving his car thirty miles an hour and trying to get on by

anticipating his road a few feet ahead, he dies.

The faster a man goes--if he has the brains for it--the more people and

the more things in the way, his mind covers in a minute--the more

magnificently he sees how.

On a railway train any ordinary man any day in the year (if he goes fast

enough) can see through a board fence. It may be made of vertical slats

five inches across and half an inch apart. He sees through the slits

between the slats the whole country for miles. If he goes fast enough a

man can see through a solid freight train.

All our modern industrial social problems are problems of gearing people

up. Ordinary men are living on trains now--on moral trains.

Their social consciousness is being geared up. They are seeing more

other people and more other things and more things beyond the Fence.

The increased vibration in human nature and in the human brain and heart

that go with the motor-car habit, the increased speed of the human

motor, the gearing up of the central power house in society everywhere

is going to make men capable of unheard-of social technique. The social

consciousness is becoming the common man's daily habit. Laws of social

technique and laws of human nature which were theories once are habits

now.

There is a certain sense in which it may be said that the modern man

enjoys daily his moral imagination. He is angered and delighted with his

social consciousness. He boils with rage or sings when he hears of all

the new machines of good and machines of evil that people are setting up

in our modern world.

There is a sense in which he glories in the Golden Rule. The

moral-machinist's joy is in him. He is not content to watch it go round

and round like some smooth-running Corliss engine which is not connected

up yet--that nobody really uses except as a kind of model under glass or

a miniature for theological schools. He cannot bear the Golden Rule

under glass. He wants to see it going round and round, look up at it,

immense, silent, masterful, running a world. He delights in the Golden

Rule as a part of his love of nature. It is as the falling of apples to

him. He delights in it as he delights in frost and fire and in the

glorious, modest, implacable, hushed way they work!

We are in an age in which a Golden Rule can sing. The men around us are

in a new temper. They have the passion, almost, the religion of

precision that goes with machines.

While I have been sitting at my desk and writing these last words, the

two half-past-eight trains, at full speed, have met in the meadow.

There is something a little impersonal, almost abstracted, about the way

the trains meet out here on their lonely sidewalk through the meadow,

twenty inches apart--morning after morning. It always seems as if this

time--this one next time--they would not do it right. One argues it all

out unconsciously that of course there is a kind of understanding

between them as they come bearing down on each other and it's all been

arranged beforehand when they left their stations; and yet somehow as I

watch them flying up out of the distance, those two still, swift

thoughts, or shots of cities--dark, monstrous (it's as if Springfield

and Northampton had caught some people up and were firing them at each

other)--I am always wondering if this particular time there will not be

a report, after all, a clang on the landscape, on all the hills, and a

long story in the _Republican_ the next morning.

Then they softly crash together and pass on--two or three quiet whiffs

at each other--as if nothing had happened.

I always feel afterward as if something splendid, some great human act

of faith, had been done in my presence. Those two looming, mighty

engines, bearing down on each other, making an aim so, at twenty inches

from death, and nothing to depend on but those two gleaming dainty

strips or ribbons of iron--a few eighths of an inch on the edge of a

wheel--I never can get used to it: the two great glowing creatures, full

of thunder and trust, leaping up the telegraph poles through the still

valley, each of them with its little streak of souls behind it; immortal

souls, children, fathers, mothers, smiling, chattering along through

Infinity--it all keeps on being boundless to me, and full of a glad

boyish terror and faith. And under and through it all there is a kind of

stern singing.

I know well enough, of course, that it is a platitude, this meeting of

two trains in a meadow, but it never acts like one. I sometimes stand

and watch the engineer afterward. I wonder if he knows he enjoys it.

Perhaps he would have to stop to know how happy he was, and not meet

trains for a while. Then he would miss something, I think; he would miss

his deep joyous daily acts of faith, his daily habits of believing in

things--in steam, and in air, and in himself, and in the switchman, and

in God.

I see him in his cab window, he swings out his blue sleeve at me! I like

the way he stakes everything on what he believes. Nothing between him

and death but a few telegraph ticks--the flange of a wheel.... Suddenly

the swing of his train comes up like the swing and the rhythm of a great

creed. It sounds like a chant down between the mountains. I come into

the house lifted with it. I have heard a man believing, believing mile

after mile down the valley. I have heard a man believing in a

Pennsylvania rolling mill, in a white vapour, in compressed air and a

whistle, the way Calvin believed in God.

BOOK THREE

LETTING THE CROWD BE BEAUTIFUL

TO WILBUR WRIGHT AND WILLIAM MARCONI

_"Great Spirit--Thou who in my being's burning mesh

Hath wrought the shining of the mist through and through the flesh,

Who, through the double-wondered glory of the dust

Hast thrust

Habits of skies upon me, souls of days and nights,

Where are the deeds that needs must be,

The dreams, the high delights,

That I once more may hear my voice

From cloudy door to door rejoice--

May stretch the boundaries of love

Beyond the mumbling, mock horizons of my fears

To the faint-remembered glory of those years--

May lift my soul

And reach this Heaven of thine

With mine?"

"Come up here, dear little Child

To fly in the clouds and winds with me,

and play with the measureless light!"_

PART ONE

WISTFUL MILLIONAIRES

CHAPTER I

MR. CARNEGIE SPEAKS UP

As I was wandering through space the other day--just aeroplaning past on

my way over from Mars--I came suddenly upon a neat, snug little

property, with a huge sign stuck in the middle of it:

THE EARTH: THIS DESIRABLE PROPERTY TO LET. Rockefeller,

Carnegie, Morgan & Co.

I was just about to pass it by, inferring naturally that it must be a

mere bank, or wholesale house, or something, when it occurred to me it

might do no harm to stop over on it, and see. I thought I might at least

drop in and inquire what kind of a firm it was that was handling it, and

what was their idea, and what, if anything, they thought their little

planet was for, and what they proposed to do with it.

I found, on meeting Mr. Rockefeller and Mr. Carnegie and Mr. Morgan, to

my astonishment, that they did not propose to do anything with it at

all. They had merely got it; that was as far as they had thought the

thing out apparently--to get it. They seemed to be depending, so far as

I could judge, in a vague, pained way, on somebody's happening along who

would think perhaps of something that could be done with it.

Of course, as Mr. Carnegie (who was the talking member of the firm)

pointed out, if they only owned a part of it, and could sell one part of

it to the other part there would still be something left that they could

do, at least it would be their line; but merely owning all of it, so, as

they did, was embarrassing. He had tried, Mr. Carnegie told me, to think

of a few things himself, but was discouraged; and he intimated he was

devoting his life just now to pulling himself together at the end, and

dying a poor man. But that was not much, he admitted, and it was really

not a very great service on his part to a world, he thought--his merely

dying poor in it.

When I asked him if there was anything else he had been able to think of

to do for the world--

"No," he said, "nothing really; nothing except chucking down libraries

on it--safes for old books."

"And Mr. Morgan?" I said.

"Oh! He is chucking down old china on it, old pictures, and things."

"And Mr. Rockefeller?"

"Mussing with colleges, some," he said, "just now. But he doesn't, as a

matter of fact, see anything--not of his own--that can really be done

with them, except to make them more systematized and businesslike, make

them over into sort of Standard Oil Spiritual Refineries, fill them with

millions more of little Rockefellers--and they won't let him do that. Of

course, as you might see, what they want to do practically is to take

the Rockefeller money and leave the Rockefeller out. Nobody will really

let him do anything. Everything goes this way when we seriously try to

do things. The fact is, it is a pretty small, helpless business, owning

a world," sighed Mr. Carnegie.

"This is why we are selling out, if anybody happens along. Anybody, that

is, who really sees what this piece of property is for and how to

develop it, can have it," said Mr. Carnegie, "and have it cheap."

Mr. Carnegie spoke these last words very slowly and wearily, and with

his most wistful look; and then, recalling himself suddenly, and handing

me a glass to look at New York with and see what I thought of it, he

asked to be excused for a moment, and saying, "I have fourteen libraries

to give away before a quarter past twelve," he hurried out of the room.

CHAPTER II

MR. CARNEGIE TRIES TO MAKE PEOPLE READ

I found, as I was studying the general view of New York as seen from the

top through Mr. Carnegie's glass, that there appeared to be a great many

dots--long rows of dots for the most part--possibly very high buildings,

but there was one building, wide and white and low, and more spread-out

and important-looking than any of the others, which especially attracted

my attention. It looked as if it might be a kind of monument or

mausoleum to somebody. On looking again I found that it was filled with

books, and was the Carnegie Public Library. There were forty more

Libraries for New York Mr. Carnegie was having put up, I was told, and

he had dotted them--thousands of them almost everywhere one could look,

apparently, on his own particular part of the planet.

A few days later, when I began to do things at a closer range, I took a

little trip to New York, and visited the Library; and I asked the man

who seemed to have it in charge, who there was who was writing books for

Mr. Carnegie's Libraries just now, or if there was any really adequate

arrangement Mr. Carnegie had made for having a few great books written

for all these fine buildings--all these really noble book-racks, he had

had put up. The man seemed rather taken aback, and hesitated. Finally, I

asked him point blank to give me the name of the supposed greatest

living author who had written anything for all these miles of Carnegie

Libraries, and he mentioned doubtfully a certain Mr. Rudyard Kipling. I

at once asked for his books, of course, and sat down without delay to

find out if he was the greatest living author the planet had, what it

was he had to say for it and about it, and more particularly, of course,

what he had to to say it was for.

I found among his books some beautiful and quite refined interpretations

of tigers and serpents, a really noble interpretation or conception of

what the beasts were for all the glorious gentlemanly beasts--and of

what machines were for--all the young, fresh, mighty, worshipful

engines--and what soldiers were for. But when I looked at what he

thought men were for, at what the planet was for, there was practically

almost nothing. The nearest I came to it was a remark, apparently in a

magazine interview which I cannot quote correctly now, but which

amounted to something like this: "We will never have a great world until

we have some one great artist or poet in it, who sees it as a whole,

focuses it, composes it, makes a picture of it, and gives the men who

are in it a vision to live for."

* * * * *

Since then I have been trying to see what Messrs. Rockefeller, Carnegie,

and Morgan could do to produce and arrange what seemed to me the one

most important, imperative, and immediate convenience their planet could

have, namely, as Mr. Kipling intimated, some man on it, some great

creative genius, who would gather it all up in his imagination--the

beasts, and the people, and the sciences, and the machines--in short,

the planet as a whole, and say what it was for. It is from this point of

view that I have been drawn into writing the following pages on the next

important improvements--what one might call the spiritual Unreal-Estate

Improvements, for Messrs. Rockefeller, Carnegie, and Morgan's property

which will have to be installed. I have been going over the property

more or less carefully in my own way since, studying it and noting what

had been done by the owners, and what possibly might be done toward

arranging authors, inventors, seers, artists, or engineers or other

efficient persons who would be able to inquire, to think out for a

world, to express for it, some faint idea of what it was for.

CHAPTER III

MR. NOBEL TRIES TO MAKE PEOPLE WRITE

Not unnaturally, of course, I turned to see what had already been done

by the more powerful men the planet had produced, in the way of

arranging for the necessary seers and geniuses to run the world with,

and I soon found that by far the most intelligent and far-seeing attempt

that had been made yet in this direction had been made by an inspired,

or semi-inspired, millionaire in Sweden, named Alfred Nobel, an

idealist, who had made a large but unhappy fortune out of an explosive

to stop war with. His general idea had been that dynamite would make war

so terrible that it would shock people into not fighting any more, and

that gradually people, not having to spend their time in thinking of

ways of killing one another, would have more time than they had ever had

before to think of other and more important things. It was the

disappointment of his life that his invention, instead of being used

creatively, used to free men from fighting and make men think of things,

had been used largely as an arrangement for making people so afraid of

war that they could not think of anything else. Whichever way he turned

he saw the world in a kind of panic, all the old and gentle-minded

nations with their fair fields, their factories and art galleries, all

hard at work piling up explosives around themselves until they could

hardly see over them. As this was the precise contrary of what he had

intended, and he had not managed to do what he had meant to do with

making his money, he thought he would try to see if he could not yet do

what he had meant to do in spending it. He sat down to write his Will,

and in this Will, writing as an inventor and a man of genius, he tried

to express, in the terms of money, his five great desires for the world.

He wished to spend forty thousand dollars a year, every year forever,

after he was dead, on each of these five great desires. There were five

great Inventors that he wanted, and he wanted the whole world searched

through for them, for each of them, once more every year, to see if they

could be found. Mr. Nobel expressed his desire for these five Inventors

as people often manage to express things in wills, in such a way that

not everybody had been sure what he meant. There seems to have been

comparatively little trouble, from year to year, in awarding the prizes

to some adequate inventor in the domain of Peace, of Physics, of

Chemistry, and of Medicine; but the Nobel Prize Trustees, in trying to

pick out an award each year to some man who could be regarded as a true

inventor in Literature, have met with considerable difficulty in

deciding just what sort of a man Alfred Nobel had in mind, and had set

aside his forty thousand dollars for when he directed that it should

go--to quote from the Will--"To the person who shall have produced in

the field of Literature the most distinguished work of an idealistic

tendency."

Allen Upward, for instance, an Englishman unknown in Stockholm, invented

and published a book four years ago, called the "New Word," which was so

idealistic and distinguished a book, and so full of new ideas and of new

combinations of old ideas, that there was scarcely a publisher in

England who did not instinctively recognize it, who did not see that it

would not pay at once, and that therefore it was too strange and

original and too important a book for him to publish, and after a long

delay the book was finally printed in Geneva.

A copy was sent to the Nobel Prize Trustees.

One would have thought, looking at it theoretically, that here was

precisely the sort of situation that Alfred Nobel, who had been the

struggling inventor of a great invention that would not pay at once

himself, would have been looking for. A book so inventive, so far ahead,

that publishers praised it and would not invest in it, one would have

imagined to be the one book of all others for which Alfred Nobel stood

ready and waiting to put down his forty thousand dollars.

But Mr. Nobel's forty thousand dollars did not go to a comparatively

obscure and uncapitalized inventor who had written a book to build a

world with, or at least a great preliminary design, or sketch, toward a

world. The Nobel Prize Trustees, instead of giving the forty thousand

dollars to Allen Upward, looked carefully about through all the nations

until their eyes fell on a certain Mr. Rudyard Kipling. And when they

saw Mr. Rudyard Kipling, piled high with fame and five dollars a word,

they came over quietly to where he was and put softly down on him forty

thousand dollars more.

I do not know, but it is not inconceivable, that Kipling himself would

rather have had Allen Upward have it.

I am not quarrelling with the Trustees, and am merely trying to think

things out and understand. But it certainly is a question that cannot

but keep recurring to one's mind--the unfortunate, and perhaps rather

unlooked-for, way in which Mr. Nobel's Will works. And I have been

wondering what there is that might be done, the world being the kind of

world it is, which would enable the Nobel Prize Trustees to so

administer the Will that its practical weight on the side of Idealism,

and especially upon the crisis of idealism in young authors, would be

where Mr. Nobel meant to have it.

One must hasten to admit that Mr. Upward's book is open to question;

that, in fact, it is the main trait of Mr. Upward's book that it raises

a thousand questions; and that it would be a particularly hard book for

most men to give a prize to, quietly go home, and sleep that night. I

must hasten to admit also that, judging from their own point of view,

the Nobel Prize Trustees have so far done quite well. They have

attained a kind of triumph of doing safe things--things that they could

not be criticised for; and they could well reply to this present

criticism that there was no other course that they could take. Unless

they had a large fund for butting through all nations for obscure

geniuses, and for turning up stones everywhere to look for embryo

authors--unless they had a fund for going about among the great

newspapers, the big magazines, and peeping under them through all the

world for geniuses--and unless they had still another large fund for

guaranteeing their decision when they had found one, a fund for

convincing the world that they were right, and that they were not

wasting their forty thousand dollars--the Trustees have taken a fairly

plausible position. Their position being that, in default of perfectly

fresh, brand-new, great men, and in view of the fact, in a world like

this that geniuses in it are almost invariably, and, as a matter of

course, lost or mislaid until they are dead, much the best and safest

thing that Trustees of Idealism could do was to watch the drift of

public opinion in the different nations, to adopt the course of noting

carefully what the world thought were really its great men, and then (at

a discreet and dignified distance, of course) tagging the public, and

wherever they saw a crowd, a rather nice crowd, round a man, standing up

softly at the last moment and handing him over his forty thousand

dollars. This has been the history of the Nobel Trustees of Idealism,

thus far.

But in a way, we are all the trustees of idealism, and the problem of

the Nobel Prize Trustees is more or less the problem of all of us. We

are interested as well as they in trying to find out how to recognize

and reward men of genius. What would we do ourselves if we were Nobel

Prize Trustees? Precisely what was it that Alfred Nobel intended to

achieve for Literature when he made this bequest of forty thousand

dollars a year in his Will, for a work of Literature of an idealistic

tendency?

To take a concrete case, I can only record that it has seemed to me

that if Alfred Nobel himself could have been on hand that particular

year, and could have read Mr. Upward's book, he would have given the

prize of forty thousand dollars to Allen Upward. He would not have given

the prize to Mr. Kipling--he would have given it twenty years before;

but in this particular year of which I am writing, when he saw these two

men together, I believe he would have given the prize to Allen Upward,

and he would have hurried.

I would like to put forward at this point two inquiries. First, why did

the Trustees not award the prize to Allen Upward? And second, what would

have happened if they had?

First, the Trustees could not be sure that Mr. Upward in his work of

genius was telling the truth.

Second, they could not be sure that the world would approve of his

having forty thousand dollars for telling the truth. Perhaps the world

would have rather had him paid forty thousand dollars for not telling

it.

Third, Mr. Kipling was safe. No creative work had to be done on Kipling;

all they had to do was to send him the cheque. Great crowds had swept in

from all over the world, and nominated Mr. Kipling; the Committee merely

had to confirm the nomination.

Fourth, Mr. Upward, like all idealists, like all men who have the power

of throwing this world into the melting-pot and bringing it out new

again partly unrecognizable (which, of course, is the regular

historical, almost conventional, thing for an idealist to do with a

world), bewildered the Nobel Prize Committee. They could not be sure but

that Mr. Upward's next book would be thought in the wrong, and make

their having given him forty thousand dollars to write it ridiculous.

* * * * *

What would have happened if the Trustees had given the prize to Mr.

Upward?

First, practically no one would have known who he was, and twenty-five

nations would have been reading his book in a week, to see why the prize

was given to him. The book would have been given the most widespread,

highly stimulated, forty-thousand-dollar-power attention that any book

in any age has had.

Only now and then would a man go over and take down his old Kiplings

from the shelf and read them, because he had heard that Mr. Kipling had

forty thousand dollars more than he had had before.

Secondly, Mr. Upward's new book would have the stimulus of his knowing

while he was writing it that every word would be read by everybody. All

the draught on the fire of his genius of the whole listening world would

result in a work that even Mr. Upward himself perhaps would hardly

believe he had written. As events turned out, and Mr. Upward did not get

the prize there might be many reasons to believe that his next book

might be out of focus, might be a mere petulant, scolding book, his

exultation spent or dwindled, because his last tremendous wager--that

the world wanted the truth--was lost.

Scolding in a book means, as a rule, either juvenility or it means

relapse into conscious degeneration of the soul--the focussing and

fusing power in a man. I have sometimes wondered if even Christ, if He

had not died in His thirty-third year, made His great dare for the world

on the cross early, would not have stopped believing so magnificently in

other people at about forty or forty-five or so, and would not have

spent the rest of His days in railing at them, and in being very bitter

and helpless and eloquent about Rome and Jerusalem. I have caught myself

once or twice being glad Abraham Lincoln died suddenly just when he did,

his great faith and love all warm in him, and his great oath for the

world--that it was good--still fresh upon his lips!

Writing a book like Allen Upward's for a planet with a vision of a

thousand years singing splendidly through it, and then just reading it

all alone afterward when he has written it, and going over the score all

alone by himself, would seem to be a good deal of a strain. To be

contradicted out loud and gloriously by a world might be inspiring, but

to be contradicted by a solid phalanx of silent nations, trooping up

behind one another, unanimous, impervious, is enough to make any

radiant, long-accumulated genius pause in full career, question himself,

question his vision as a chimera, as some faintly lighted Northern

Lights upon the world, that would never mean anything, that was an

illusion, that would just flicker in the great dark once more and go

out.

I do not say that this is true, or that it would be true of Allen

Upward.

But I have read his book. I should think it might be true.

What Alfred Nobel had in mind, his whole idea in his Will, it seems to

some of us, was to put in his forty thousand dollars at the working end

of some man's mind, at the end of the man's mind where the forty

thousand dollars would itself be creative, where the forty thousand

dollars would get into the man, and work out through the man and through

his genius into the world. It does not seem to me that he wanted to put

his forty thousand dollars at the idle, old remembering end of a man's

mind; that he meant it should be used as a mere reward for idealism. I

doubt if it even so much as occurred to Alfred Nobel, who was an

idealist himself, that idealism, after a man had managed to have some in

this world, would be rewarded, or could possibly be paid for, by any

one. He knew, if ever a man knew, that idealism was its own reward, and

that it was priceless, and that any attempt to reward it with money, to

pay a man for it after he had had it, and after it was all over, would

make forty thousand dollars look shabby, or at least pathetic and

ridiculous. What he wanted to do was to build his forty thousand dollars

over into a Man. He wanted to feel that this money that he had made out

of dynamite, out of destruction, would be wrought, through this man,

into exultation, into life. He had proposed that this forty thousand

dollars should become poetry in this man's book, that it should become

light and heat, a power-house of thought, of great events. What Alfred

Nobel had in mind, I think, with his little forty thousand dollars, was

that it should be given a chance to become an intimate part of some

man's genius; that it should become perhaps at last a Great Book--that

great foundry of men's souls, where the moulds of History are patterned

out, and where the hopes of nations and the prayers of women and

children and of great men are, and where the ideals of men--those huge

drive-wheels of the world--are cast in a strange light and silence.

I wondered if they could have thought of this when they voted on Allen

Upward's book that day three years ago--those twenty grave, quiet

gentlemen in frockcoats in Stockholm!

* * * * *

I have picked out Mr. Upward's book because it is the most difficult,

the most hazardous, and the least fortunate one I know, to make my point

with; and because a great many people will get the reaction of

disagreeing with me, and feeling about it probably, the way the Nobel

Prizes Trustees did. I have wanted to take a book which has the traits

in it for which men of genius are persecuted or crucified or

ignored--our more modern timid or anonymous form of the cross. If Mr.

Upward had been given the Prize by the Nobel Prize Trustees, it will

have to be admitted a howl would have gone up round the world that would

not have quieted down yet; and it is this howl that Mr. Nobel intended

his Prize for, and that he thought a man would need about forty thousand

dollars to meet.

I might have taken any one of several other books, and they would have

illustrated my point snugly and more conveniently; but just that right

touch of craziness that Nobel had in mind, and that goes with great

experiment of spirit--the chill, Nietzsche-like wildness, that bravado

before God and man and before Time, that swinging one's self out on

Eternity, which make Upward a typical man of genius, would have been

lacking. K---- (whose criticisms of books are the most creative ones I

know) said of Upward's book that he felt very happy and strangely

emancipated when he read it, but that it was an uncanny experience, as

if he had been made of thin air, had become a kind of aerated being, a

psychic effect that genius often has; and K---- admitted to me

confidentially that he felt that possibly he and Upward were being a

little crazy and happy together by themselves, breaking out into

infinite space so, and he took the book over to W----, and left it on

his desk slinkingly and half-ashamed and without saying anything about

it. He said he was enormously relieved next time he saw W----, felt as

if he had just been pulled out of Bedlam to find that there was at least

one other man in the world apparently in his right mind, who valued the

book as he did.

This is the precise feeling, it seems to me, that the Nobel Prize was

intended to champion and to stand by and temporarily defend in a new

author--the feeling he gives us of being in the presence of unseen

forces, of incalculableness. It was this way Allen Upward has of taking

his reader apart or up into a high place (like the Devil), and dizzying

him, taking away his breath with Truth, that Nobel had in mind. He

wanted to spend eight thousand pounds a year on providing for the world

one more book which would give the ordinary man the personal feeling of

being with a genius, cold, lonely, cosmic genius, the sense of a chill

wind of All Space Outside blowing through--a book which is a sort of

God's Wilderness, in which ordinary men with their ordinary plain senses

round them move about dazed a little and as trees walking--a great,

gaunt, naked book.

Alfred Nobel was the inventor of an explosive, a rearranger of things

assumed and things unbedded, and it was this same expansive,

half-terrible, half-sublime power in other men and other men's books he

wanted to endow--the power to free and mobilize the elements in a world,

make it budge over a little toward a new one. He wanted to spend forty

thousand dollars a year on the man in literature who had the pent-up

power in him to crash the world's mind open once more every year like a

Seed, and send groping up out of it once more its hidden thought.

I may not be right in anticipating the eventual opinion of Allen

Upward's book; but even if I am wrong, it will have helped perhaps to

call attention to the essential failure of the Nobel Prize Trustees to

side with the darers and experimenters in literature, to take a serious

part in those great creative, centrifugal movements in the souls of men

in which new worlds and the sense of new worlds are swept in upon us.

For the Sciences, which are more matter of fact and tangible, the Nobel

Prize is functioning more or less as Mr. Nobel intended, but certainly

in Literature it will have to be classed as one more of our humdrum

regular millionaire arrangements for patting successful people

expensively on the back. It acts twenty years too late, falls into line

with our usual worldly ornamental D.D., LL.D. habit, and has become, so

far as Literature is concerned, a mere colossal, kindly, doddering Old

Age Pension from a few gentlemen in Stockholm. It adds itself as one

more futile effort of men of wealth--or world owners to be creative and

lively with money, very much on the premises with money, after they are

dead.

CHAPTER IV

PAPER BOOKS, MARBLE PILLARS, AND WOODEN BOYS

I have sometimes wished that Mr. Carnegie would post the following sign

up on his Libraries, on the outside where people are passing, and on the

inside in the room where people sit and think:

A MILLION DOLLARS REWARD.

WANTED, A GREAT LIVING AMERICAN AUTHOR FOR MY LIBRARIES IN THE

UNITED STATES. AT PRESENT OUR GREAT AUTHOR IN AMERICA APPEARS

TO HAVE BEEN LOST OR MISLAID; ANY ONE FINDING HIM, OR ANY ONE

THAT MIGHT DO FOR HIM TEMPORARILY, PLEASE COMMUNICATE WITH ME.

ANDREW CARNEGIE.

Mr. Carnegie's Libraries must be a source of constant regret to the

author of "Triumphant Democracy." They are generally made up of books

written in the Old World. It would be interesting to know what are the

real reasons great Libraries are not being written for Mr. Carnegie in

America, and what there is that Mr. Carnegie or other people can do

about it. They are certainly going to be written in America some time,

and certainly, unless the best and greatest part of the Carnegie Library

of the future is to be the American part of it, the best our Carnegie

Libraries will do for America will be to remind us of what we are not.

Unless we can make the American part of Mr. Carnegie's Libraries loom in

the world as big as Mr. Carnegie's chimneys, America--which is the last

newest experiment station of the world--is a failure.

It has occurred to me to try to express, for what it may be worth, a

point of view toward Triumphant Democracy Mr. Carnegie may have

inadvertently overlooked.

If Mr. Carnegie would establish in every town where he has put a

Library, by endowment or otherwise, a Commission, or what might be

called perhaps a Searching Party, in that community, made up of men of

inventive and creative temperament, who instinctively know this

temperament in others--men in all specialities, in all walks of life,

who are doing things better than any one wants to pay them to do

them--and if Mr. Carnegie would set these men to work, in one way and

another, looking up boys who are like them, boys about the town, who are

doing things better than any one wants to pay them to do them--he would

soon get a monopoly of the idealism of the world; he would collect in

thirty-five years, or in one generation, an array of living great men,

of national figures, men who would be monuments to Andrew Carnegie, as

compared with which his present libraries, big, thoughtless,

innumerable, humdrum, sogging down into the past, would be as nothing.

Mr. Carnegie has given forty libraries to New York; and I venture to say

that there is at this very moment, running round the streets of the

great city, one single boy, who has it in him to conceive, to imagine,

and hammer together a new world; and if Mr. Carnegie would invest his

fortune, not in buildings or in books, but in buying brains enough to

find that boy, and if the whole city of New York were to devote itself

for one hour every day for years to searching about and finding that

boy, to seeing just which he is, to going over all the other boys five

hours a day to pick him out, it would be--well, all I can say is, all

those forty libraries of Mr. Carnegie's, those great proud buildings,

would do well if they did not do one thing for six years but find that

boy!

There is a boy at this very moment with strings and marbles and a nation

in his pocket, a system of railroads--a boy with a national cure for

tuberculosis, with sun-engines for everybody--there is a boy with

cathedrals in him too, no doubt or some boy like young Pinchot, with

mountainsful of forests in his heart.

This is what Mr. Carnegie himself would like to do, but with his big,

stiff, clumsy libraries trailing their huge, senseless brick-and-mortar

bodies, their white pillars and things, about the country, unmanned,

inert, eyeless, all those great gates and forts of knowledge, Coliseums

of paper, and with the mechanical people behind the counters, the

policemen of the books, all standing about protecting them--with all

this formidable array, how can such a boy be hunted out or drawn in, or

how would he dare go tramping in through the great gates and hunting

about for himself? He could only be hunted out by people all wrought

through with human experience, men and women who would give the world to

find him, who are on the daily lookout for such a boy--by some special

kind of eager librarian, or by disguised teachers, anonymous poets, or

by diviners, by expert geniuses in boys. If Mr. Carnegie could go about

and look up and buy up wherever he went these men who have this

boy-genius in them, deliver them from empty, helpless, mere

getting-a-living lives; and if he could set these men, and set them

about thickly, among the books in his libraries--those huge anatomies

and bones of knowledge he has established everywhere, all his great

literary steel-works--men would soon begin to be discovered, to be

created, to be built in libraries ... but as it is now....

Gentle Reader, have you ever stood in front of one of them, looked up at

the windows, thought of all those great tiers, those moulds and blocks

of learning on the shelves; and have you never watched the weary people

that dribble in from the streets and wander coldly about, or sit down

listless in them--in those mighty, silent empires of the past? have you

never thought that somewhere all about them, somewhere in this same

library, there must be some white, silent, sunny country of the future,

full of children and of singing, full of something very different from

these iron walls of wisdom? And have you never thought what it would

mean if Mr. Carnegie would spend his money on search parties for people

among the books, or what it would mean if the entire library, if all the

books in it, became, as it were, wired throughout with live, splendid,

delighted men and women, to make connections, to establish the current

between the people and the books, to discover the people one by one and

follow them to their homes, and follow them in their lives, and take out

the latent geniuses, and the listless engineers and poets, and the

Kossuths, Cæsars, the Florence Nightingales...?

It is only by employing forces that can be made extremely small,

invisible, personal, penetrating, and spiritual, that this sort of work

can be done. It must be delicate and wonderful workmanship, like the

magnet, like the mighty thistledown in the wind, like electricity, like

love, like hope--sheer, happy, warm human vision going about and casting

itself, casting all its still and tiny might, its boundless seed, upon

the earth: but it would pay.

The same people too, specialists in detecting and developing inventors,

could be supplied also to all other possible callings. They would

constitute a universal profession, penetrating all the others. They

would go hunting among foremen and in machine shops for the misplaced

geniuses, tried by wrong standards, underpaid for having other gifts.

They would keep a lookout through all the schools and colleges, looking

over the shoulders of scolding teachers and absent professors. They

would go about studying the playgrounds and mastering the streets.

We do not a little for the Submerged Tenth and the sons of the poor, and

we have schools or missions for the sons of the rich, but one of the

things we need next to-day is that something should be done for the

sons of the great neglected respectable classes. Far more important than

one more library--say in Denver, for instance would be a Denver Bureau

of Investigation, to be appointed, of high-priced, spirited men, of

expert humanists, to study difficulties, and devise methods and missions

for putting all society in Denver through filters or placers, and

finding out the rich human ore, finding out where everybody really

belonged, and what all the clever misplaced people were really for. Of

course it would take money to do all this, and flocks of free people who

are doing the work they love. But it is not book-racks, nor paper, nor

ink, nor stone steps, nor white pillars--it is free men and free women

America and England are asking of their Andrew Carnegies to-day.

Mr. Carnegie has not touched this human problem in his libraries. If

Society were fitted up all through with electric connections, men with a

genius for discovering continents in people, Columbuses, boy-geniuses;

and if there were established everywhere a current between every boy and

the great world, this would be something on which Mr. Carnegie could

make a great beginning with the little mite of his fortune. If we were

to have even one city fitted up in this way, it would be hard to say how

much it would mean--one city with enough people in it who were free to

do beautiful things, free to be curious about the others, free to follow

clues of greatness, free to go up the streams of Society to the still,

faint little springs and beginnings of things. It would soon be a

memorable city. A world would watch it, and other cities would grope

toward it. Instead of this we have these big, hollow, unmanned libraries

of Mr. Carnegie's everywhere, with no people practically to go with

them, no great hive of happy living men and women in and out all day

cross-fertilizing boys and books.

There seems to be something unfinished and stolid and brutal about a

Carnegie Library now. The spirit of the garden and the sea, of the

spring and the light, and of the child, is not in it. They have come to

seem to some of us mere huge Pittsburgs of brains--all these impervious,

unwieldy, rolling-mills of knowledge. I should think it would be a

terrible prospect to grow old with, just to sit and see them flocking

across the country from your window, all these huge smoke-stacks of

books in their weary, sordid cities; and the boys who might be great

men, the small Lincolns with nations in their pockets, the little Bells

with worlds in their ears, the Pinchots with their forests, the McAdoos

and Roosevelts, the young Carnegies and Marconis in the streets!

CHAPTER V

THE HUMDRUM FACTORY AND THE TUMPTY-TUM THEATRE

Mr. Israel Zangwill in presiding at the meeting of the Sociological

Society the other night remarked, in referring to inspired millionaires,

that as a rule in the minds of most people nowadays a millionaire seemed

to be a kind of broken-off person, or possibly two persons. There always

seemed to have to be a violent change in a millionaire somewhere along

the middle of his life. The change seemed to be associated in some way,

Mr. Zangwill thought with his money. He reminded one of the

patent-medicine advertisements, "Before and After Taking."

I have been trying to think why it is that the average millionaire

reminds people--as Mr. Zangwill says he does--of a patent-medicine

advertisement, "Before and After Taking."

I have thought, since Mr. Zangwill made this remark, of getting together

a small collection of pictures of millionaires--two pictures of each,

one before and the other after taking--and having them mounted in the

most approved patent-medicine style, and taking them down to Far End and

asking Mr. Zangwill to look them over with me and see if he thought--he,

Israel Zangwill, the novelist, the play-wright, the psychologist--really

thought, that millionaires "Before and After" were as different as they

looked.

I imagine he would say--and practically without looking at the

pictures--that of course to him or to me perhaps, or to any especially

interested student of human nature, millionaires are not really

different at all "Before and After Taking"; that they merely had a

slightly different outer look. They would merely look different, Mr.

Zangwill would say, to the common run or majority of people--the people

one meets in the streets.

But would they?

One of the most hopeful things that I have been thinking of lately is

that the people--the ordinary people one meets in the streets--are

beginning quite generally to see through their millionaires, and to see

that their money almost never really cures them. Most very rich men,

indeed, are having their times now, of even seeing through themselves;

and it brings me up abruptly with a shock to think that the ordinary

people who pass in the streets would be deceived by these simple little

pictures Before and After. They have been deceived until lately, but are

they being deceived now? I would like to see the matter tested, and I

have thought it would be a good idea to take my small collection of

pictures of millionaires--two pictures of each, one Before and the other

After Taking--to a millionaire--of course some really reformed or cured

one--and ask him to pay the necessary expenses in the columns of the

_Times_, and of the _Westminster Gazette_, and the _Daily Chronicle_,

and other representative London journals (all on the same morning), of

having the pictures published. We could then take what might be called a

social, human, economic inventory of London: ask people to send in their

honest opinions, on looking at the pictures, as to whether Money, Before

and After Taking, does or does not produce these remarkable cures in

millionaires. I very much doubt if Mr. Zangwill would be found to be

right in his estimate of our common people to-day.

I venture to believe that it is precisely because our common people are

seeing that millionaires are not changed Before and After Taking that

the majority of time millionaires we have to-day have come to be looked

upon as one of the charges--one of the great spiritual charges and

burdens modern Society has to carry.

Society has always had to do what it could for the poor, but in our

modern civilization, in a new and big sense, we have to see now what

there is, if possibly anything, that can be done for the rich.

We have come to have them now almost everywhere about us--these great

spiritual orphans, with their pathetic, blind, useless fortunes piled up

around them; and Society has to support them, to keep them up morally,

keep them doing as little damage as possible, and has to allow day by

day besides for the strain and structural weakness they bring upon the

girders of the world--the faith of men in men, and the credit of God,

which alone can hold a world together.

It is not denied that the average millionaire, when he has made his

money, does different-looking things, and gathers different-looking

objects about him, and is seen in different-looking places. And it is

not denied that he changes in more important particulars than things. He

quite often changes people, the people he is seen with but he never or

almost never changes himself. He is not one man when he is putting money

into his pocket and another when he is taking it out.

We keep hoping at first with each new mere millionaire that when he gets

all the money he has wanted it will change him; but we find it almost

never does.

Merely reversing the motion with a pocket does not make a man a new and

beautiful creature, and one soon sees that the typical millionaire is

governed by the same bargain principles, is bullied and domineered over

by the same personal limitations, the same old something-for-nothing

habits. If he had the habit, while getting money out of people, of

getting the better of them, he still insists on getting the better of

people when he gives it to them or to their causes. He takes it out of

their souls. There never has been a millionaire who runs his business

on the old humdrum principle of merely making all the money he can who

does not run his very philanthropies afterward on the same general

principle of oppressing everybody, of outwitting everybody--and of doing

people good in a way that makes them wish they were dead. Philanthropy

as a philosophy, and even as an institution, is getting to be nearly

futile to-day, for the reason that millionaires--valid, authentic cases

of millionaires who are really cured--who are changed either in their

motives or their methods with regard to what they do with money, except

in rare cases, do not exist.

The New Theatre in New York, which was started as a kind of Polar

Expedition to discover and rescue Dramatic Art in America, failed

because two hundred and forty millionaires tried to help it. If enough

millionaires could have been staved off from that enterprise, or if it

could have been taken in hand either by fewer or more select

millionaires coöperating with the public and with artists of all

classes, New Theatre of New York would not have been obliged, as it has

been since, to start all over again on a new basis. The blunders in

creative public work that men who get rich in the wrong way are always

sure to make had to be made first. They nearly always have to be made

first. There is hardly a single enterprise of higher social value in

which the world is interested to-day which is not being gravely

threatened in efficient service by letting in too many millionaires, and

by paying too much attention to what they think. If our people were

generally alive to the terrific sameness and monotony of a millionaire's

life "before and after," and if millionaires were looked over

discriminatingly before being allowed to take part in great public

enterprises like the cinema, for instance, the newspapers, the

hospitals, the theatres, there is hardly any limit to the new things

that public enterprises would begin to make happen in the world, and the

new men that would begin to function in them.

Of course, if what a great vision for the people--_i.e._, a public

enterprise is for, is to make money, it would be different. The mere

millionaire might understand, and his understanding might help. But if

an institution is founded (like a great theatre) to be a superb and

noble masterpiece of understanding and changing human nature; if it is

founded to be a creative and dominating influence, to build up the

ideals and fire the enthusiasm of a city, to lay the foundations of the

daily thoughts and the daily motives of a great people, the mere

millionaire finds, if he tries to manage it, that he is getting in

beyond his depth. A man who has made his money by exploiting and taking

advantage of the public can only be expected, in conducting a Theatre,

to be an authority on how to exploit a public and take advantage of it

still more, and how to make it go to the play that merely looks like the

play that it wants.

Millionaires as a class, unless they are men who have made their money

in the artist's or the inventor's spirit, really ought to be expected by

this time, except in the size of their cheques, to be modest and

thoughtful, to stand back a little and watch other people. The

millionaires themselves, if they thought about it, would be the first to

advise us not to pay too much attention to them. They are used to large

things, and they know that the only way to do, in conducting great

enterprises, is to select and use men (whether millionaires or not) for

the particular efficiencies they have developed. If we are conducting

what is called a charity, we will not expect that a millionaire can do

good things unless he is a good man. He spoils them by picking out the

wrong people. And we will not expect him to do artistic things unless he

has lived his life and done his business in the spirit and the

temperament of the artist. He will not know which the artists are or

what the artists are like inside; and he will not like them and they

will not like him, nor will they be interested in him or interested in

working with him. Everything that artists or men of creative temperament

try to do with the common run of millionaires--all these huge, blind,

imponderable megatheriums, stamping along through life, ordering people

about--ends in the same way--in irksomeness, bewildered vision, fear,

compromise, and failure, as seen from the inside. Seen on the outside or

before the public, of course, the Institution will have the same old,

bland, familiar air of looking successful and of looking intelligent,

and yet of being uninteresting, and of not changing the world by a

hair's breadth.

The only millionaires who should be allowed to have a controlling

interest in public enterprises are millionaires who do not need to be

different before and after making their money. Everybody is coming to

see this, sooner or later. It is already getting very hard to raise

money for any public enterprise in which mere millionaires or

bewildered, unhappy rich men are known to have a controlling interest.

The most efficient and far-sighted men do not expect anything very

decided or of marked character from such enterprises, and will no longer

lend to them either their brains or their money. Mere millionaires will

soon have to conduct their public enterprises quite by themselves, and

they will then soon fall of their own weight. The moment men are put in

control of public enterprises by the size of their brains instead of the

size of their cheques, the whole complexion of what are known as our

public enterprises will change, and churches, theatres, hospitals,

settlements, art galleries, and all other great public causes, instead

of boring everybody and teasing everybody, will be attracting everybody

and attracting everybody's money. They will be full of character,

courage, and vision. Our present great, vague, helpless, plaintive

public enterprises--one third art, one third millionaire, one third

deficit--drag along financially because they are listless compromises,

because they have no souls or vision, and are not interesting--not even

interesting to themselves.

Men with creative or imaginative quality, and courage, and insight into

ordinary human nature, and far-sightedness of what can be expected of

people, do not get on with the ordinary millionaire. It cannot be denied

that millionaires and artists get together in time; but the particular

point that seems to be interesting to consider is how the millionaires

and artists can be got together before the artists are dead, and before

the millionaires stop growing and stop being creative and understanding

creative men.

It might be well to consider the present situation in the concrete--the

theatre, for instance--and see how the situation lies, and where one

would have to begin, and how one would have to go to work to change it.

The present failure of the theatre to encourage what is best in modern

art is due to the fact that the public is unimaginative and inartistic.

If a public is unimaginative and inartistic, the only way the best

things that are offered can succeed with them is by having these best

things held before them long and steadily enough for them slowly to

compare them with other things, and see that they are better than the

other things, and that they are what they want.

Unimaginative and inartistic people do not know what they want. If

things are tried long enough with them they do. When they have been

tried long enough with them they support them themselves.

The only way fine things can be tried long enough is with sufficient

capital.

The only way sufficient capital for fine things can be obtained is by

having millionaires who appreciate fine things, and believe in them, and

believe the public in time will believe in them.

The only way in which a millionaire can recognize and believe in the

fine things and in the best artists is by being, in spirit and

temperament at least, an artist himself.

The only way in which a millionaire can be an artist is to work every

day in the spirit in which the artist works.

This means the artist in business.

(1) The artist in business is the man who makes things people already

want enough to make money, and who makes things he is going to make

people want enough to make new values and to be of some use.

(2) The artist in business is the employer who makes new things and men

together. He lets the men who make new things with him become new men;

and when the things are made, they go forth in their turn and make new

men and make new publics. New publics have had to be made for

everything: for the first umbrellas, for the first telephones, the first

typewriters. New publics have had to be made for Wagner, for Sunlight

Soap, for Bernard Shaw; and it is the men who make new publics--be it

for big or little things--who are artists. They are in spirit, prophets,

kings, and world-builders.

(3) Incidentally, the artist in business--the employer who creates new

values and is creative himself--will like creative men in his factory,

and will treat them so that they will put their creativeness into his

business; he not only will be an artist himself, but he will have,

comparatively speaking, a factory full of artists working with him. And

when the factories pour out the men at night, and the smoke and the

murmur cease, and the windows are dark, they will go to creative and

live men's plays.

So it has come to pass that the modern business man of the artist sort

holds the arts of modern times in the hollow of his hand. He is a

past-master of creating new publics.

(4) The artist in business is the man who educates and draws out, at

every point where his business touches them, every day, all day, the men

with whom he works. He educates and develops the men who make the

things. He educates and develops the men who buy them. Even the people

who wish they had bought them, are educated or secreted, by the artist

in business. He is a maker of new publics, a world-builder, whichever

way he turns. A business man who merely makes for people what they want,

and who does not get the prestige with men of making for them things

that they did not know they wanted, is a failure and falls behind in his

business. All the big men in business work in future tenses. They are

prophets, historians, and they are Now-men, men who work by seeing the

truth all round the present moment, the present persons, and the present

market, and before it and behind it. Millionaires who are making their

money in this spirit will understand and believe in plays that are

written in this spirit, and the people who work for such employers will

like to go to such plays, and the theatre managers, instead of being the

bullies and tyrants of the world of art, will be held in the power of

the men who see things and who make things--men who in vast sweeps

called audiences, night after night, make new men upon the earth.

PART TWO

IRON MACHINES

CHAPTER I

STEEPLES AND CHIMNEYS

I went to the Durbar the other night in cinema colour and saw the King

and Queen through India. I had found my way, with hundreds of others,

into the gallery of the Scala Theatre, and out of that big, still rim of

watchful darkness where I sat I saw--there must have been thousands of

them--crowds of camels running.

And crowds of elephants went swinging past.

I watched them like a boy, like a boy standing on the edge of a thousand

years and looking off at a world.

It was stately and strange, and like far music to sit quite still and

watch civilizations swinging past.

Then suddenly it became near and human--the spirit of playgrounds and of

shouting and boyish laughter ran through it. And we watched the

elephants, naked and untrimmed, lolling down to the lake and lying down

to be scrubbed in it with comfortable low snorting and slow rolling in

the water, and the men standing by all the while like little play-nurses

and tending them, their big bungling babies, at the bath. A few minutes

later we watched the same elephants, hundreds of them, their mighty

toilets made, pacing slowly past, swinging their gorgeous trappings in

our eyes, rolling their huge hoodahs at us, and all the time still those

little funny dots of men beside them, moving them silently, moving them

invisibly as by a spirit, as by a kind of awful wireless--those great

engines of the flesh! I shall never forget it or live without it, that

slow pantomime of those mighty, silent Eastern nations, their religions,

their philosophies, their wills, their souls, moving their elephants

past--the long panorama of it, of their little awful human wills, all

those little black, helpless-looking slits of Human Will astride those

mighty necks!

I have the same feeling when I see Count Zeppelin with his airship, or

Grahame-White at Hendon, riding his vast cosmic pigeon up the sky; and

it is the same feeling I have with the locomotives--those unconscious,

forbidding, coldly obedient terrible fellows! Have I not lain awake and

listened to them storming through the night, heard them out there ahead

working our wills on the blackness, on the thick night, on the stars, on

Space, and on Time while we slept?

My main feeling at the Durbar while I watched those splendid beasts--the

crowds of camels, the crowds of elephants--all being driven along by the

little, faint, dreamy, sleepy-looking people was, "Why don't their

elephants turn around on them and chase them?"

I kept thinking at first that they would, almost any minute.

Our elephants chase us--most of us. Who has not seen locomotives coming

quietly out of their roundhouses in New York and begin chasing people,

chasing whole towns, tearing along with them, making everybody hurry

whether or no, speeding up and ordering around by the clock great

cities, everybody alike, the rich and the poor, the just and the unjust,

for hundreds of miles around? In the same way I have seen, hundreds of

times, motor cars turning around on their owners and chasing

them--chasing them fairly out of their lives. And hundreds of thousands

of little wood-and-rubber Things with nickel bells whirring, may be seen

ordering around people--who pay them for it--in any city of our modern

world.

Now and then one comes on a man who keeps a telephone, who is a

gentleman with it, and who keeps it in its place, but not often.

There are certain questions to be asked and to be settled in any

civilization that would be called great.

First: Do the elephants chase the men in it? Second: And if--as in our

Western civilization--the men have made their own elephants, why should

they be chased by them?

There are some of us who have wondered a little at the comparative

inferiority of organ music. We have come to the conclusion that perhaps

organ music is inferior because it has been largely composed by

organists, by men who sit at organ machines many hours a day, and who

have let their organ machines with all their stops and pedals, and with

all their stop-and-pedal-mindedness, select out of their minds the tones

that organs can do best--the music that machines like.

Wagner has come to be recognized as a great and original composer for a

machine age because he would not let his imagination be cowed by the

mere technical limitations, the narrow-mindedness of brass horns, wooden

flutes, and catgut; he made up his mind that he would not sing violins.

He made violins sing him.

Perhaps this is the whole secret of art in a machine civilization.

Perhaps a machine civilization is capable of a greater art than has ever

been dreamed in the world before, the moment it stops being chased by

its elephants. The question of letting the crowd be beautiful in our

world of machines and crowds to-day turns on our producing

Machine-Trainers.

Men possessed by watches in their vest pockets cannot be inspired, men

possessed by churches or religion-machines cannot be prophets, men

possessed by school-machines cannot be educators.

The reason that we find the poet, or at least the minor poet,

discouraged in a machine age probably is, that there is nothing a minor

poet can do in it. Why should nightingales, poppies, and dells expect,

in a main trial of strength, to compete with machines? And why should

human beings running for their souls in a race with locomotives expect

to keep very long from losing their souls?

The reason that most people are discouraged about machinery to-day is

that this is what they think a machine civilization is. They whine at

the machines. They blame the locomotive.

A better way for a man to do would be to stop blaming the locomotive,

and stop running along out of breath beside it, and climb up into the

cab.

This is the whole issue of art in our modern civilization--climbing up

into the cab.

First come the Machine-Trainers, or poets who can tame engines. Then the

other poets.

In the meantime, the less we hear about nightingales and poppies and

dells and love and above, the better.

Poetry must make a few iron-handed, gentle-hearted, mighty men next. It

is because we demand and expect the beautiful that we say that poetry

must make men next.

The elephants have been running around in the garden long enough.

CHAPTER II

BELLS AND WHEELS

We are living in a day of the great rebellion of the machines. Out of a

thousand thousand roundhouses and factories, vast cities and nations of

machines on the land and on the sea have risen before the soul of man

and said, "We have served you; now, you serve us."

A million million vulgar, swaggering Goliaths, one sees them everywhere;

they wave their arms at us around the world, they puff their white

breath at us, they spit smoke in our eyes, line up in a row before the

great cities, before the mighty-hearted nations, and say it again and

again, all in chorus, _"We have served you, now, you serve us!"_

It has come to sound to some of us as a kind of chant around our lives.

But why should we serve them?

I have seen crowds of minor poets running, their little boxes of perfume

and poetry, their cologne water, their smelling-salts, in their hands.

And, of course, if the world were all minor poets the situation would be

serious.

And I have seen flocks of faint-hearted temples, of big, sulky,

beautiful, absent-minded colleges, looking afraid. Every now and then

perhaps one sees a professor run out, throw a book at the machines, and

run back again. Oxford still looks at science, at matter itself,

tremulously, with that same old, still, dreamy air of dignity, of

gentlemanly disappointment.

And if the world were all Oxford the situation would be serious.

When Oxford with its hundred spires, its little beautiful boy choirs of

professors, draws me one side from the Great Western Railway Station,

and intones in those still, solemn, lonely spaces the great truth in my

ears, that machines and ideals cannot go together, that the only way to

deal with ideals is to keep them away from machines, my only reply is

that ideals that are so tired that they are merely devoted to defending

themselves, ideals that will not and cannot go forth and be the breath

of the machines, ideals that cannot and will not master the machines,

that will not ride the machines as the wind, overrun matter, and conquer

the earth, are not ideals for gentlemen.

At least they are not ideals that can keep up the standard of the Oxford

gentleman.

A gentleman is a man who is engaged in expressing his best and noblest

self in every fibre of his mind and every fibre of his body. He makes

the very force of gravity pulling on his clothes express him, and the

movements of his feet and his hands. He gathers up his rooms into his

will and all the appointments of his life and crowds into them the full

meaning of his soul. He makes all these things say him.

The main attribute of a man who is not a gentleman is that he does not

do these things, that he cannot inform his body with his spirit.

I go back to the Great Western Railway, ugly as it still is. I go alone,

and sadly if I must, and for a little time--without the deep bells and

without the stained-glass windows, without all that dear, familiar

beauty I have loved in the old and quiet quadrangles--I take my stand

beside the Great Western Railway! I claim the Great Western Railway for

the spirit of man and for the will of God!

With its vast shuttle of steam and shining engines, its little,

whispering telegraph office, the Great Western Railway is a part of my

body. I lay my will on the heart of London with it, or I sleep in the

old house in Lynmouth with it. I am the Great Western Railway, and the

Great Western Railway is ME. And from the heart of the roar of London

to the slow, sleepy surge of the sea in my window at Lynmouth it is

mine! Though it be iron and wood, switches, whistles, and white steam,

it is my body, and I inform it with my spirit, or I die. With the will

of God I endow it, with the glory of the world, with the desires of my

heart, and with the prayers of the hurrying men and women.

I declare that that same glory I have known before, and that I will

always know, and will never give up, in the old quiet quadrangles of

Oxford and in the deep bells and in the still waters, as in some

strange, new, and mighty Child, is in the Great Western Railway too.

When I am in the train it sings. Strangely and hoarsely It sings! I lie

down to rest. It whistles on ahead my ideals down the slope of the

world. It roars softly, while I sleep, my religion in my ears.

CHAPTER III

DEW AND ENGINES

When I was small, and wanted suddenly to play tag or duck-on-the-rock I

had a little square half-mile of boys near by to play with.

My daughter plays tag or plays dolls, any minute she likes, with a whole

city. She is not surprised at the telephone; she takes it for granted

like sunshine and milk. It is a part of the gray matter in her brain--a

whole city, six or seven square miles of it. A little mouthpiece on a

desk, a number, and two hundred little girls are hers in a minute, to

play dolls with. She thinks in miles when she plays, where I thought in

door-yards. The whole city is a part of the daily, hourly furniture of

her mind. The little gray molecules in the structure of her brain are

different from those in mine.

I have seen that Man moves over with each new generation into a bigger

body, more awful, more reverent and free than he has had before.

A few minutes ago, here where I am writing, an engine all in bright,

soft, lit-up green with little lines of yellow on it and flashing silver

feet, like a vision, swept past--through my still glass window, through

the quiet green fields--like a great, swift, gleaming whisper of London.

And now, all in six seconds, this great quiet air about me is waked to

vast vibrations of the mighty city. Out over the red pines, the lonely

gorse fields, I have seen passing the spirit of the Strand. I have seen

the great flocking bridges and the roar about St. Paul's in communion

with the treetops and with the hedgerows and with the little brooks, all

in six seconds, when an engine, with its vision like a cloud of glory

swept past.

And yet there are people in Oxford who tell me that an engine when it is

in the very act of expressing such stupendous and boundless thoughts, of

making such mighty and beautiful things happen, is not beautiful, that

it has nothing to do with art. They can but watch the machines, the

earth black with them, going about everywhere mowing down great nations

and rolling under the souls of men.

I cannot see it so. I see a thousand thousand engines carrying dew and

green fields to the stones of London. I see the desires of the earth

hastening. The ships and the wireless telegraph beckon the wills of

cities on the seas and on the sky. With the machines I have taken a

whole planet to me for my feet and for my hands. I gesture with the

earth. I hand up oceans to my God.

CHAPTER IV

DEAD AS A DOOR NAIL!

There are people who say that machines cannot be beautiful, and cannot

make for beauty, because machines are dead.

I would agree with them if I thought that machines were dead.

I have watched in spirit, hundreds of years, the machines grow out of

Man like nails, like vast antennæ--a kind of enormous, more unconscious

sub-body. They are apparently of less lively and less sensitive tissue

than tongues or eyes or flesh; and like all bones they do not renew, of

course, as often or as rapidly as flesh. But the difference between live

and dead machines is quite as grave and quite as important as the

difference between live and dead men. The generally accepted idea a live

thing is, that it is a thing that keeps dying and being born again every

minute; it is seen to be alive by its responsiveness to the spirit, to

the intelligence that created it and that keeps re-creating it. I have

known thousands of factories; and every factory I have known that is

really strong or efficient has scales like a snake, and casts off its

old self. All the people in it, and all the iron and wood in it, month

by month are being renewed and shedding themselves. Any live factory can

always be seen moulting year after year. A live spirit goes all through

the machinery, a kind of nervous tissue of invention, of thought.

We already speak of live and dead iron, of live and dead engines or

half-dead and half-sick engines, and we have learned that there is such

a thing as tired steel. What people do to steel makes a difference to

it. Steel is sensitive to people. My human spirit grows my arm and moves

it and guides it and expresses itself in it, keeps re-creating it and

destroying it; and daily my soul keeps rubbing out and writing in new

lines upon my face; and in the same way my typewriter, in a slow, more

stolid fashion, responds to my spirit too. Two men changing typewriters

or motor-cars are, though more subtly, like two men changing boots.

Sewing machines, pianos, and fiddles grow intimate with the people who

use them, and they come to express those particular people and the ways

in which they are different from others. A Titian-haired typewriter girl

makes her machine move differently every day from a blue-eyed one.

Typewriters never like to have their people take the liberty of lending

them. Steel bars and wooden levers all have little mannerisms, little

expressions, small souls of their own, habits of people that they have

lived with, which have grasped the little wood and iron levers of their

wills and made them what they are.

It is somewhere in the region of this fact that we are going to discover

the great determining secret of modern life, of the mastery of man over

his machines. Man, at the present moment, with all his new machines

about him, is engaged in becoming as self-controlled, as

self-expressive, with his new machines, with his wireless telegraph arms

and his railway legs, as he is with his flesh and blood ones. The force

in man that is doing this is the spiritual genius in him that created

the machine, the genius of imperious and implacable self-expression, of

glorious self-assertion in matter, the genius for being human, for being

spiritual, and for overflowing everything we touch and everything we use

with our own wills and with the ideals and desires of our souls. The

Dutchman has expressed himself in Dutch architecture and in Dutch art;

the American has expressed himself in the motor-car; the Englishman has

expressed himself, has carved his will and his poetry upon the hills,

and made his landscape a masterpiece by a great nation. He has made his

walls and winding roads, his rivers, his very treetops express his deep,

silent joy in the earth. So the great, fresh young nations to-day, with

a kind of new, stern gladness, implacableness, and hope, have appointed

to their souls expression through machinery. Our Engines and our radium

shall cry to God! Our wheels sing in the sun!

Machinery is our new art-form. A man expresses himself first in his

hands and feet, then in his clothes, and then in his rooms or in his

house, and then on the ground about him; the very hills grow like him,

and the ground in the fields becomes his countenance; and now, last and

furthest of all, requiring the liveliest and noblest grasp of his soul,

the finest circulation of will of all, he begins expressing himself in

his vast machines, in his three-thousand-mile railways, in his vast,

cold-looking looms and dull steel hammers. With telescopes for Mars-eyes

for his spirit, he walks up the skies; he expresses his soul in deep and

dark mines, and in mighty foundries melting and re-moulding the world.

He is making these things intimate, sensitive, and colossal expressions

of his soul. They have become the subconscious body, the abysmal,

semi-infinite body of the man, sacred as the body of the man is sacred,

and as full of light or of darkness.

So I have seen the machines go swinging through the world. Like

archangels, like demons, they mount up our desires on the mountains. We

do as we will with them. We build Winchester Cathedral all over again,

on water. We dive down with our steel wheels and nose for

knowledge--like a great Fish--along the bottom of the sea. We beat up

our wills through the air. We fling up, with our religion, with our

faith, our bodies on the clouds. We fly reverently and strangely, our

hearts all still and happy, in the face of God!

CHAPTER V

AN OXFORD MAN AND AN INCH OF IRON

The whole process of machine-invention is itself the most colossal,

spiritual achievement of history. The bare idea we have had of

unravelling all creation, and of doing it up again to express our own

souls--the idea of subduing matter, of making our ideals get their way

with matter, with radium, ether, antiseptics, is itself a religion, a

poetry, a ritual, a cry to heaven. The supreme, spiritual adventure of

the world has become this task that man has set himself, of breaking

down and casting away forever the idea that there is such a thing as

matter belonging to matter--matter that keeps on in a dead, stupid way,

just being matter. The idea that matter is not all alive with our souls,

with our desires and prayers, with hope, terror, worship, with the

little terrible wills of men and the spirit of God, is already

irreligious to us. Is not every cubic inch of iron (the coldest-blooded

scientist admits it) like a kind of little temple, its million million

little atoms in it going round and round and round dancing before the

Lord?

And why should an Oxford man be afraid of a cubic inch of iron, or

afraid of becoming like it?

I daily thank God that I have been allowed to belong to this generation.

I have looked at last a little cubic inch of iron out of countenance. I

can sit and watch it, the little cubic inch of iron, in its still

coldness, in all its little funny play-deadness, and laugh! I know that

to a telescope or a god, or to me, to us, the little cubic inch of iron

is all alive inside, that it is whirling with will, that it is sensitive

in a rather dead-looking but lively cosmic way, sensitive like another

kind of more slowly quivering flesh, sensitive to moons and to stars

and to heat and cold, to time and space and to human souls. It is

singing every minute low and strange, night and day, in its little grim

blackness, of the glory of Things. I am filled with the same feeling,

the same sense of kindred, of triumphant companionship, when I go out

among them and watch the majestic family of the machines, of the

engines, those mighty Innocents, those new awful sons of God, going

abroad through all the world, looking back at us when we have made them,

unblinking and without sin!

Like rain and sunshine, like chemicals, and like all the other innocent,

godlike things, and like waves of water and waves of air, rainbows,

starlight, they say what we make them say. They are alive with the life

that is in us.

The first element of power in a man, in getting control of his life in

our modern era, is to have spirit enough to know what matter is like.

The Machine-Trainer is the man who sees what the machines are like. He

is the man who conceives of iron-and-wood machines, in his daily habit

of thought, as alive. He has discovered ways in which he can produce an

impression upon iron and wood with his desires, and with his will. He

goes about making iron-and-wood machines do live things.

It is never the machines that are dead.

It is only mechanical-minded men that are dead.

CHAPTER VI

THE MACHINES' MACHINES

The fate of civilization is not going to be determined by people who are

morbidly like machines on the one hand, or by people who are morbidly

unmechanical, on the other.

People in a machine civilization who try to live without being automatic

and mechanical-minded part of the time and in some things, people who

try to make everything they do artistic and self-expressive and

hand-made, who attend to all their own thoughts and finish off all their

actions by hand themselves, soon wish they were dead.

People who do everything they do mechanically, or by machinery, are dead

already.

It is bad enough for those of us who are trying to live our lives

ourselves--real, true, hand-made individual lives--to have to fight all

these machines about us trying daily to roar and roll us down into

humdrum and nothingness, without having to fight besides all these dear

people we have about us too, who have turned machines, even one's own

flesh and blood. Does not one see them--see them everywhere--one's own

flesh and blood, going about like stone-crushers, road-rollers, lifts,

lawn-mowers?

Between the morbidly mechanical people and the morbidly unmechanical

people, modern civilization hangs in the balance.

There must be some way of being just mechanical enough, and at the right

time and right place, and of being just unmechanical enough at the right

time and right place. And there must be some way in which men can be

mechanical and unmechanical at will.

The fate of civilization turns on men who recognize the nature of

machinery, who make machines serve them, who add the machines to their

souls, like telephones and wireless telegraph, or to their bodies, like

radium and railroads, and who know when and when not and how and how not

to use them who are so used to using machines quietly and powerfully,

that they do not let the machines outwit them and unman them.

Who are these men?

How do they do it?

They are the Machine-Trainers. The men who understand people-machines,

who understand iron machines, and who understand how to make

people-machines and iron machines run softly together.

CHAPTER VII

THE MEN'S MACHINES

There was a time once in the old simple individual days when drygoods

stores could be human. They expressed, in a quiet, easy way, the souls

of the people who owned them.

When machinery was invented and when organization was invented--machines

of people--drygoods stores became vast selling machines.

We then faced the problem of making a drygoods store with twenty-five

hundred clerks in it as human as a drygoods store with fifteen.

This problem has been essentially and in principle solved. At least we

know it is about to be solved. We are ready to admit--most of us--that

it is practicable for a department store to be human. Everything the man

at the top does expresses his human nature and his personality to his

clerks. His clerks become twenty-five hundred more of him in miniature.

What is more, the very stuff in which the clerks in department stores

work--the thing that passes through their hands, is human, and

everything about it is human, or can be made human; and all the while

vast currents of human beings, huge Mississippis of human feeling, flow

past the clerks--thousands and thousands of souls a day, and pour over

their souls, making them and keeping them human. The stream clears

itself.

But what can we say about human beings in a mine, about the

practicability of keeping human twenty-five hundred men in a hole in the

ground? And how can a mine-owner reach down to the men in the hole, make

himself felt as a human being on the bottom floor of the hole in the

ground?

In a department store the employer expresses himself to his clerks

through every one of the other twenty-five hundred; they mingle and stir

their souls and hopes and fears together, and he expresses himself to

all of them through them all.

But in a mine, two men work all alone down in the dark hole in the

ground. Thousands of other men, all in dark holes, are near by, with

nothing but the dull sound of picks to come between. In thousands of

other holes men work, each with his helper, all alone. The utmost the

helper can do is to grow like the man he works with, or like his own

pick, or like the coal he chips out, or like the black hole. The utmost

the man who mines coal can do, in the way of being human, is with his

helper.

In a factory, for the most part, the only way, during working hours, an

employer can express himself and his humanness to his workman is through

the steel machine he works with--through its being a new, good, fair

machine or a poor one. He can only smile and frown at him with steel, be

good to him in wheels and levers, or now and then perhaps through a

foreman pacing down the aisles.

The question the modern business man in a factory has to face is very

largely this: "I have acres of machines all roaring my will at my men. I

have leather belts, printed rules, white steam, pistons, roar, air,

water and fire and silence to express myself to my workmen in. I have

long monotonous swings and sweeps of cold steel, buckets of melted iron,

strips of wood, bells, whistles, clocks--to express myself, to express

my human spirit to my men. Is there, or is there not, any possible way

in which my factory with its machines can be made as human and as

expressive of the human as a department store?"

This is the question that our machine civilization has set itself to

answer.

All the men with good honest working imaginations, the geniuses and the

freemen of the world, are setting themselves the task of answering it.

Some say, "Machines are on the necks of the men. We will take the

machines away."

Others say, "We will make our men as good as our machines. We will make

our inventions in men catch up with our inventions in machines."

We naturally turn to the employer first as having the first chance. What

is there an employer can do to draw out the latent force in the men,

evoke the divine, incalculable passion sleeping beneath in the

machine-walled minds, the padlocked wills, the dull unmined desires of

men? How can he touch and wake the solar plexus of labour?

If any employer desires to get into the inner substance of the most

common type of workman, be an artist with him, express himself with him

and change the nature of that substance, give it a different colour or

light or movement so that he will work three times as fast, ten times as

cheerfully and healthfully, and with his whole body and soul, spirit,

and how is he going to do it?

Most employers wish they could do this. If they could persuade their men

to believe in them, to begin to be willing to work with them instead of

against them, they would do it.

What form of language is there, whether of words or of actions, that an

employer can use to make the men who work nine hours a day for him and

to whom he has to express himself across acres of machines, believe in

him and understand him?

The modern employer finds himself set sternly face to face, every day of

his life, with this question. All civilization seems crowding up day by

day, seems standing outside his office door as he goes in and as he goes

out, and asking him--now with despair, now with a kind of grim,

implacable hope, "Do you believe, or do you not believe, a factory can

be made as human as a department store?"

This question is going to be answered first by men who know what iron

machines really are, and what they are really for, and how they

work--who know what people-machines really are, and what they are really

for, and how they work. They will base all that they do upon certain

resemblances and certain differences between people and machines.

They will work the machines of iron according to the laws of iron.

They will work the machines of men according to the laws of human

nature.

There are certain facts in human nature, feelings, enthusiasms and

general principles concerning the natural working relation between men

and machines, that it may be well to consider in the next chapter as a

basis for a possible solution.

What are our machines after all? How are the machines like us? And on

what theory of their relation to us can machines and men expect in a

world like this to run softly together? These are the questions men are

going to answer next. In the meantime, I venture to believe that no man

who is morose to-day about the machines, or who is afraid of machines in

our civilization--because they are machines--is likely to be able to do

much to save the men in it.

CHAPTER VIII

THE BASEMENT OF THE WORLD

Every man has, according to the scientists, a place in the small of his

back which might be called roughly, perhaps, the soul of his body. All

the little streets of the senses or avenues of knowledge, the spiritual

conduits through which he lives in this world, meet in this little

mighty brain in the small of a man's back.

About nine hundred millions of his grandfathers apparently make their

headquarters in this little place in the small of his back.

It is in this one little modest unnoticed place that he is supposed to

keep his race-consciousness, his subconscious memory of a whole human

race, and it is here that the desires and the delights and labours of

thousands of years of other people are turned off and turned on in him.

It is the brain that has been given to every man for the heavy everyday

hard work of living. The other brain, the one with which he does his

thinking and which is kept in an honoured place up in the cupola of his

being, is a comparatively light-working organ, merely his own private

personal brain--a conscious, small, and supposably controllable affair.

He holds on to his own particular identity with it. The great lower

brain in the small of his back is merely lent to him, as it were, out of

eternity--while he goes by.

It is like a great engine which he has been allowed the use of as long

as he can keep it connected up properly with his cerebral arrangements.

This appears to be mainly what the cerebral brain is for, this keeping

the man connected up. It acts as a kind of stopcock for one's infinity,

for screwing on or screwing off one's vast race-consciousness, one's

all-humanityness, all those unsounded deeps or reservoirs of human

energy, of hope and memory, of love, of passionate thought, of earthly

and heavenly desire that are lent to each of us as we slip softly by for

seventy years, by a whole human race.

A human being is a kind of factory. The engine and the works and all the

various machines are kept in the basement, and he sends down orders to

them from time to time, and they do the work which has been conceived up

in the headquarters. He expects the works down below to keep on doing

these things without his taking any particular notice of them, while he

occupies his mind, as the competent head of a factory should, with the

things that are new and different and special and that his mind alone

can do--the things which, at least in their present initial formative or

creative stage, no machines as yet have been developed to do, and that

can only be worked out by the man up in the headquarters himself

personally, by the handiwork of his own thought.

The more a human being develops, the more delicate, sensitive, strong,

and efficient, the more spirit-informed once for all the machines in the

basement are. As he grows, the various subconscious arrangements for

discriminating, assimilating and classifying material, for pumping up

power, light, and heat to headquarters, all of which can be turned on at

will, grow more masterful every year. They are found all slaving away

for him dimly down in the dark while he sleeps. They hand him up in his

very dreams new and strange powers to live and know with.

The men who have been the most developed of all, in this regard,

civilization has always selected and set apart from the others. It calls

these men, in their generation, men of genius.

Ordinary men do not try to compete with men of genius.

The reason that people set the genius apart and do not try to compete

with him is that he has more and better machinery than they have. It is

always the first thing one notices about a man of genius--the incredible

number of things that he manages to get done for him, apparently the

things that he never takes any time off, like the rest of us, to do

himself. The subconscious, automatic, mechanical equipment of his

senses, the extraordinary intelligence and refinement of his body, the

way his senses keep his spirit informed automatically and convey outer

knowledge to him, the power he has in return of informing this outer

knowledge with his spirit, with his will, with his choices, once for all,

so that he is always able afterward to rely on his senses to work out

things beautifully for him quite by themselves, and to hand up to him,

when he wants them, rare, deep, unconscious knowledge--all the things he

wants to use for what his soul is doing at the moment--it is these that

make the man of genius what he is. He has a larger and better factory

than others, and has developed a huge subconscious service in mind and

body. Having all these things done for him, he is naturally more free

than others and has more vision and more originality, his spirit is

swung free to build new worlds--to take walks with God, until at last we

come to look upon him, upon the man of genius, a little superstitiously.

We look up every little while from doing the things ourselves that he

gets done for him by his subconscious machinery, and we wonder at him,

we wonder at the strange, the mighty feats he does, at his

thousand-leagued boots, at his apparent everywhereness. His songs and

joys, sometimes, to us, his very sorrows, look miraculous.

And yet it is all merely because he has a factory, a great automatic

equipment, a thousand employee-sense perceptions, down in the basement

of his being, doing things for him that the rest of us do, or think we

are obliged to do ourselves, and give up all of our time to. He is not

held back as we are, and moves freely. So he dives under the sea

familiarly, or takes peeps at the farther side of the stars, or he flies

in the air, or he builds unspeakable railroads or thinks out ships or

sea-cities, or he builds books, or he builds little new

still-undreamed-of worlds out of chemistry, or he unravels history out

of rocks, or plants new cities and mighty states without seeming to try,

or perhaps he proceeds quietly to be interested in men, in all these

funny little dots of men about him; and out of the earth and sky, out of

the same old earth and sky everybody else had had, he makes new kinds

and new sizes of men with a thought like some mighty, serene child

playing with dolls!

It is generally supposed that the man of genius rules history and

dictates the ideals, the activities of the next generation, writes out

the specifications for the joys and sorrows of a world, and lays the

ground-plans of nations because he has an inspired mind. It is really

because he has an inspired body, a body that has received its orders

once for all, from his spirit. We would never wonder that everything a

genius does has that vivid and strange reality it has, if we realized

what his body is doing for him, how he has a body which is at work

automatically drinking up the earth into everything he thinks, drinking

up practicability, art and technique for him into everything he sees and

everything he hopes and desires. And every year he keeps on adding a new

body, keeps on handing down to his basement new sets, every day, of

finer and yet finer things to do automatically. The great spiritual

genius becomes great by economizing his consciousness in one direction

and letting it fare forth in another. He converts his old inspirations

into his new machines. He converts heat into power, and power into

light, and comes to live at last as almost any man of genius can really

be seen living--in a kind of transfigured or lighted-up body. The poet

transmutes his subconscious or machine body into words; and the artist,

into colour or sound or into carved stone. The engineer transmutes his

subconscious body into long buildings, into aisles of windows, into

stories of thoughtful machines. Every great spiritual and imaginative

genius is seen, sooner or later, to be the transmuted genius of some

man's body. The things in Leonardo da Vinci that his unconscious,

high-spirited, automatic senses gathered together for him, piled up in

his mind for him, and handed over to him for the use of his soul, would

have made a genius out of anybody. It is not as if he had had to work

out every day all the old details of being a genius, himself.

The miracles he seems to work are all made possible to him because of

his thousand man-power, deep subconscious body, his tremendous factory

of sensuous machinery. It is as if he had practically a thousand men all

working for him, for dear life, down in his basement, and the things

that he can get these men to attend to for him give him a start with

which none of the rest of us could ever hope to compete. We call him

inspired because he is more mechanical than we are, and because his real

spiritual life begins where our lives leave off.

So the poets who have filled the world with glory and beauty have been

free to do it because they have had more perfect, more healthful and

improved subconscious senses handing up wonder to them than the rest of

us have.

And so the engineers, living, as they always live, with that fierce,

silent, implacable curiosity of theirs, woven through their bodies and

through their senses and through their souls, have tagged the Creator's

footsteps under the earth, and along the sky, every now and then

throwing up new little worlds to Him like His worlds, saying, "Look, O

God, look at THIS!"--the engineers whose poetry is too deep to look

poetic have all done what they have done because the unconscious and

automatic gifts of their senses, of the powers of their observation,

have swung their souls free, given them long still reaches of thought

and vast new orbits of desire, like gods.

All the great men of the world have always had machinery.

Now, everybody is having it. The power to get little things,

innumerable, omnipresent, for-ever-and-ever things, tiny just-so things,

done for us automatically so that we can go on to our inspirations is no

longer to-day the special prerogative of men of genius. It is for all

of us. Machinery is the stored-up spirit, the old saved-up inspiration

of the world turned on for every man. And as the greatness of a man

turns on his command over machinery, on his power to free his soul by

making his body work for him, the greatness of a civilization turns upon

its getting machines to do its work. The more of our living we can learn

to do to-day, automatically, the more inspired and creative and godlike

and unmechanical our civilization becomes.

Machinery is the subconscious mind of the world.

CHAPTER IX

THE GROUND FLOOR FOLKS

I would not have, if I could afford it, a thing in my house that is not

hand-made. I have come to believe that machinery is going to make it

possible for everybody to have hand-made things in their homes, things

that have been made by people who love to make them, and by people who,

thinks to the machines, are soon bound to have time to make them. Some

will have gifts for hand-made furniture, others for hand-made ideas.

Perhaps people will even have time for sitting down to enjoy hand-made

ideas, to enjoy hand-made books--and enjoy reading books by hand. We may

have time for following an author in a book in the slow, old, deep,

loving, happy, hand-made fashion we used to know--when we have enough

machines.

It looks as if it might be something like this.

Every man is going to spend his mornings in the basement of society,

taking orders and being a servant and executing automatically, like a

machine if need be, the will of the world, making what the world wants

in the way it wants it, expressing society and subordinating himself. In

the afternoon he shall come up out of the basement, and take his stand

on the ground floor of the world, stop being a part of the machinery,

and be a man, express himself and give orders to himself and do some

work he loves to do in the way he loves to do it, express his soul in

his labour, and be an artist. He will not select his work in the

morning, or select his employer, or say how the work shall be done. He

will himself be selected, like a young tree or like an iron nail,

because he is the best made and best fitted thing at hand to be used in

a certain place and in a certain way.

When the man has been selected for his latent capacities, his employer

sets to work on him scientifically and according to the laws of physics,

hygiene, conservation of energy, the laws of philosophy, human nature,

heredity, psychology, and even metaphysics, teaches the man how to hold

his hands, how to lift, how to sit down, how to rest, and how to

breathe, so that three times as much work can be got out of him as he

could get out of himself. A mind of the highest rank and, if necessary,

thirty minds of the highest rank, shall be at his disposal, shall be

lent him to show him how his work can be done. The accumulated science

and genius, the imagination and experience, of hundreds of years, of all

climates, of all countries, of all temperaments shall be heaped up by

his employers, gathered about the man's mind, wrought through his limbs,

and help him to do his work.

All labour down in the basement of society shall be skilled labour. The

brains of men of genius and of experts shall be pumped into labour from

above until every man in the basement shall earn as much money in three

hours a day as he formerly had earned in nine.

Between the time a man saves by having machinery and the time he saves

by having the brains of great men and geniuses to work with, it will be

possible for men to do enough work for other people down in the basement

of the world in a few hours to shut the whole basement up, if we want

to, by three o'clock. Every man who is fit for it shall spend the rest

of his time in planning his work himself and in expressing himself, and

in creating hand-made and beautiful, inspired and wilful things like an

artist, or like a slowed-down genius, or at least like a man or like a

human being.

Every man owes it to society to spend part of his time in expressing his

own soul. The world needs him. Society cannot afford to let him merely

give to it his feet and his hands. It wants the joy in him, the

creative desire in him, the slow, stupid, hopeful initiative, in him to

help run the world. Society wants to use the man's soul too--the man's

will. It is going to demand the soul in a man, the essence or good-will

in him, if only to protect itself, and to keep the man from being

dangerous. Men who have lost or suppressed their souls, and who go about

cursing at the world every day they live in it, are not a safe, social

investment.

But while every man is going to see that he owes it to society to use a

part of his time in it in expressing himself, his own desires, in his

own way, he is going to see also that he owes it to society to spend

part of his time in expressing others and in expressing the desires and

the needs of others. The two processes could be best effected at first

probably by alternating, by keeping the man in equilibrium, balancing

the mechanical and the spiritual in his life. Eventually and ideally, he

will manage to have time in a higher state of society to put them

together, to express in the same act at the same time, and not

alternating or reciprocally, himself and others. And he will succeed in

doing what the great and free artist does already. He will make his

individual self-expression so great and so generous that it is also the

expression of the universal self. Every man will be treated according to

his own nature. Doubtless some men have not brains enough in a week to

supply them for one hour a day of self-directed work. It would take them

five hours a day to think how to do one hour's worth of work. Men who

prefer, as many will, not to think, and who like the basement better,

can substitute in the basement for their sons, and buy if they like, the

freedom of sons who prefer thinking, who would like to work harder than

their fathers would care to work, up on the ground floor of the world.

But as time goes on, it is to be hoped that every man will climb up

slowly, and will belong less and less of his time to the staff that

borrows brains, and more and more of his time to the staff that hands

brains down, and that directs the machinery of the world. The time of

alternation in dealing with different callings will probably be adjusted

differently, and might be made weeks instead of days, but the principle

would be the same. The forces that are going to help, apparently, in

this evolution will be the labour exchange--the centre for the

mobilization of labour, the produce exchange, the inventor's spirit in

the labour unions and employers' associations, and the gradual

organization by inventors of the common vision of all men, and setting

it at work on the supreme task of modern life--the task of drawing out,

evoking each particular man in the world, and in behalf of all, freeing

him for his own particular place.

CHAPTER X

THE MACHINE-TRAINERS

The fundamental failure of humanity so far is in self-assertion.

The essential distinctive trait of modern civilization is machinery.

Machinery logically and irrevocably involves the coöperative action of

individuals.

If we make levers and iron wheels work by putting them together

according to their nature, we can only make vast masses of men work by

putting them together according to their nature.

So far we have been trying to make vast masses of men work together in

precisely the same way we make levers and iron wheels work together. We

have thought we could make diabolically, foolishly, insanely inflexible

men-machines which violate at every point the natural qualities and

instincts of the materials of which they are made.

We have failed to assert ourselves against our iron machines. We have

let our iron machines assert themselves against us. We have let our iron

machines be models for us. We have overlooked the difference in the

nature of the materials in machines of iron and machines of men.

A man is a self-reproducing machine, and an iron machine is one that has

to be reproduced by somebody else.

In a man-machine arrangements must be made so that each man can be

allowed to be the father of his own children and the author of his own

acts.

In society or the man-machine, if it is to work, men are individuals.

Society is organically, irrevocably dependent upon each man, and upon

what each man chooses according to his own nature to do himself.

The result is, the first principle of success in constructing and

running a social machine is to ask and to get an answer out of each man

who is, as we look him over and take him up, and propose to put him into

it, "What are you like?" "What are you especially for?" "What do you

want?" "How can you get it?"

Our success in getting him properly into our machine turns upon a loyal,

patient, imperious attention on our part to what there is inside him,

inside the particular individual man, and how we can get him to let us

know what is inside, get him to decide voluntarily to let us have it,

and let us work it into the common end.

In this amazing, impromptu, new, and hurried machine civilization which

we have been piling up around us for a hundred years we have made

machines out of everything, and our one consummate and glaring failure

in the machines we have made is the machine we have made out of

ourselves.

Mineral machines are made by putting comparatively dead, or at least

dead-looking, matter together; vegetable machines or gardens, are made

by studying little unconscious seeds that we can persuade to come up and

to reproduce themselves. Man-machines are produced by putting up

possible lives before particular individual men, and letting them find

out (and finding out for ourselves, too), day by day, into which life

they will grow up.

Everything in a social machine, if it is a machine that really works, is

based on the profound and special study of individuals: upon drawing out

the aptitudes and motives, choices and genius in each man; the passion,

if he has any; the creative desire, the self-expressing,

self-reproducing, inner manhood; the happy strength there is in him.

Trades unions overlook this, and treat all men alike and all employers

alike. Employers have very largely overlooked it.

It is the industrial, social, and religious secret of our modern machine

civilization. We need not be discouraged about machines, because the

secret of the machine civilization has as yet barely been noticed.

The elephants are running around in the garden. But they have merely

taken us by surprise. It is their first and their last chance. The men

about us are seeing what to do. We are to get control of the elephants,

first, by getting control of ourselves. We are beginning to organize our

people-machines as if they were made of people; so that the people in

them can keep on being people, and being better ones. And as our

people-machines begin to become machines that really work, our iron

machines will no longer be feared. They will reach over and help. As we

look about us we shall see our iron machines at last, about all the

world, all joining in, all hard at work for us, a million, million

machines a day making the crowd beautiful.

CHAPTER XI

MACHINES, CROWDS, AND ARTISTS

A crowd civilization produces, as a matter of course, crowd art and art

for crowded conditions. This fact is at once the glory and the weakness

of the kind of art a democracy is bound to have.

The most natural evidence to turn to first, of the crowd in a crowd age,

is such as can be found in its literature, especially in its

masterpieces.

The significance of shaking hands with a Senator of the United States is

that it is a convenient and labour-saving way of shaking hands with two

or three million people. The impressiveness of the Senator's Washington

voice, the voice on the floor of the Senate, consists in the mystical

undertone--the chorus in it--multitudes in smoking cities, men and

women, rich and poor, who are speaking when this man speaks, and who are

silent when he is silent, in the government of the United States.

The typical fact that the Senator stands for in modern life has a

corresponding typical fact in modern literature. The typical fact in

modern literature is the epigram, the senatorial sentence, the sentence

that immeasurably represents what it does not say. The difference

between democracy in Washington and democracy in Athens may be said to

be that in Washington we have an epigram government, a government in

which ninety million people are crowded into two rooms to consider what

to do, and in which ninety million people are made to sit in one chair

to see that it is done. In Athens every man represented himself.

It may be said to be a good working distinction between modern and

classic art that in modern art words and colours and sounds stand for

things, and in classic art they said them. In the art of the Greek,

things were what they seemed, and they were all there. Hence simplicity.

It is a quality of the art of to-day that things are not what they seem

in it. If they were, we should not call it art at all. Everything stands

not only for itself and for what it says, but for an immeasurable

something that cannot be said. Every sound in music is the senator of a

thousand sounds, thoughts, and associations, and in literature every

word that is allowed to appear is the representative in three syllables

of three pages of a dictionary. The whistle of the locomotive, and the

ring of the telephone, and the still, swift rush of the elevator are

making themselves felt in the ideal world. They are proclaiming to the

ideal world that the real world is outstripping it. The twelve thousand

horsepower steamer does not find itself accurately expressed in iambics

on the leisurely fleet of Ulysses. It is seeking new expression. The

command has gone forth over all the beauty and over all the art of the

present world, crowded for time and crowded for space. "Telegraph!" To

the nine Muses the order flies. One can hear it on every side.

"Telegraph!" The result is symbolism, the Morse alphabet of art and

"types," the epigrams of human nature, crowding us all into ten or

twelve people. The epic is telescoped into the sonnet, and the sonnet is

compressed into quatrains or Tabbs of poetry, and couplets are signed as

masterpieces. The novel has come into being--several hundred pages of

crowded people in crowded sentences, jostling each other to oblivion;

and now the novel, jostled into oblivion by the next novel, is becoming

the short story. Kipling's short stories sum the situation up. So far as

skeleton or plot is concerned, they are built up out of a bit of nothing

put with an infinity of Kipling; so far as meat is concerned, they are

the Liebig Beef Extract of fiction. A single jar of Kipling contains a

whole herd of old-time novels lowing on a hundred hills.

The classic of any given world is a work of art that has passed through

the same process in being a work of art that that world has passed

through in being a world. Mr. Kipling represents a crowd age, because he

is crowded with it; because, above all others, he is the man who

produces art in the way the age he lives in is producing everything

else.

This is no mere circumstance of democracy. It is its manifest destiny

that it shall produce art for crowded conditions, that it shall have

crowd art. The kind of beauty that can be indefinitely multiplied is the

kind of beauty in which, in the nature of things, we have made our most

characteristic and most important progress. Our most considerable

success in pictures could not be otherwise than in black and white.

Black-and-white art is printing-press art; and art that can be produced

in endless copies, that can be subscribed for by crowds, finds an

extraordinary demand, and artists have applied themselves to supplying

it. All the improvements, moving on through the use of wood and steel

and copper, and the process of etching, to the photogravure, the

lithograph, the moving picture, and the latest photograph in colour,

whatever else may be said of them from the point of view of Titian or

Michael Angelo, constitute a most amazing and triumphant advance from

the point of view of making art a democracy, of making the rare and the

beautiful minister day and night to crowds. The fact that the mechanical

arts are so prominent in their relation to the fine arts may not seem to

argue a high ideal amongst us; but as the mechanical arts are the body

of beauty, and the fine arts are the soul of it, it is a necessary part

of the ideal to keep body and soul together until we can do better.

Mourning with Ruskin is not so much to the point as going to work with

William Morris. If we have deeper feelings about wall-papers than we

have about other things, it is going to the root of the matter to begin

with wall-papers, to make machinery say something as beautiful as

possible, inasmuch as it is bound to have, for a long time at least,

about all the say there is. The photograph does not go about the world

doing Murillos everywhere by pressing a button, but the camera habit is

doing more in the way of steady daily hydraulic lifting of great masses

of men to where they enjoy beauty in the world than Leonardo da Vinci

would have dared to dream in his far-off day; and Leonardo's pictures,

thanks to the same photograph, and everybody's pictures, films of paper,

countless spirits of themselves, pass around the world to every home in

Christendom. The printing press made literature a democracy, and

machinery is making all the arts democracies. The symphony piano, an

invention for making vast numbers of people who can play only a few very

poor things play very poorly a great many good ones, is a consummate

instance both of the limitation and the value of our contemporary

tendency in the arts. The pipe organ, though on a much higher plane, is

an equally characteristic contrivance making it possible for a man to be

a complete orchestra and a conductor all by himself, playing on a crowd

of instruments, to a crowd of people, with two hands and one pair of

feet. It is a crowd invention. The orchestra--a most distinctively

modern institution, a kind of republic of sound, the unseen spirit of

the many in one--is the sublimest expression yet attained of the crowd

music, which is, and must be, the supreme music of this modern day, the

symphony. Richard Wagner comes to his triumph because his music is the

voice of multitudes. The opera, a crowd of sounds accompanied by a crowd

of sights, presented by one crowd of people on the stage to another

crowd of people in the galleries, stands for the same tendency in art

that the syndicate stands for in commerce. It is syndicate music; and in

proportion as a musical composition in this present day is an

aggregation of multitudinous moods, in proportion as it is suggestive,

complex, paradoxical, the way a crowd is complex, suggestive, and

paradoxical--provided it be wrought at the same time into some vast and

splendid unity--just in this proportion is it modern music. It gives

itself to the counterpoints of the spirit, the passion of variety in

modern life. The legacy of all the ages, is it not descended upon

us?--the spirit of a thousand nations? All our arts are thousand-nation

arts, shadows and echoes of dead worlds playing upon our own. Italian

music, out of its feudal kingdoms, comes to us as essentially solo

music--melody; and the civilization of Greece, being a civilization of

heroes, individuals, comes to us in its noble array with its solo arts,

its striding heroes everywhere in front of all, and with nothing nearer

to the people in it than the Greek Chorus, which, out of limbo, pale and

featureless across all ages, sounds to us as the first far faint coming

of the crowd to the arts of this groping world. Modern art, inheriting

each of these and each of all things, is revealed to us as the struggle

to express all things at once. Democracy is democracy for this very

reason, and for no other: that all things may be expressed at once in

it, and that all things may be given a chance to be expressed at once in

it. Being a race of hero-worshippers, the Greeks said the best, perhaps,

what could be said in sculpture; but the marbles and bronzes of a

democracy, having average men for subjects, and being done by average

men, are average marbles and bronzes. We express what we have. We are in

a transition stage. It is not without its significance, however, that we

have perfected the plaster cast--the establishment of democracy among

statues, and mobs of Greek gods mingling with the people can be seen

almost any day in every considerable city of the world. The same

principle is working itself out in our architecture. It is idle to

contend against the principle. The way out is the way through. However

eagerly we gaze at Parthenons on their ruined hills, if thirty-one-story

blocks are in our souls thirty-one-story blocks will be our

masterpieces, whether we like it or not. They will be our masterpieces

because they tell the truth about us; and while truth may not be

beautiful, it is the thing that must be told first before beauty can

begin. The beauty we are to have shall only be worked out from the truth

we have. Living as we do in a new era, not to see that the

thirty-one-story block is the expression of a new truth is to turn

ourselves away from the one way that beauty can ever be found by men, in

this era or in any other.

What is it that the thirty-one-story block is trying to say about us?

The thirty-one-story block is the masterpiece of mass, of immensity, of

numbers; with its 2427 windows and its 779 offices, and its crowds of

lives piled upon lives, it is expressing the one supreme and

characteristic thing that is taking place in the era in which we live.

The city is the main fact that modern civilization stands for, and

crowding is the logical architectural form of the city idea. The

thirty-one-story block is the statue of a crowd. It stands for a

spiritual fact, and it will never be beautiful until that fact is

beautiful. The only way to make the thirty-one-story block beautiful

(the crowd expressed by the crowd) is to make the crowd beautiful. The

most artistic, the only artistic, thing the world can do next is to make

the crowd beautiful.

The typical city blocks, with their garrets in the lower stories of the

sky, were not possible in the ancient world, because steel had not been

invented; and the invention of steel, which is not the least of our

triumphs in the mechanical arts, is in many ways the most

characteristic. Steel is republican for stone. Putting whole quarries

into a single girder, it makes room for crowds; and what is more

significant than this, inasmuch as the steel pillar is an invention that

makes it possible to put floors up first, and build the walls around the

floors, instead of putting the walls up first and supporting the floors

upon the walls, as in the ancient world, it has come to pass that the

modern world being the ancient world turned upside down, modern

architecture is ancient architecture turned inside out, a symbol of many

things. The ancient world was a wall of individuals, supporting floor

after floor and stage after stage of society, from the lowest to the

highest; and it is a typical fact in this modern democratic world that

it grows from the inside, and that it supports itself from the inside.

When the mass in the centre has been finished, an ornamental stone

facing of great individuals will be built around it and supported by it,

and the work will be considered done.

The modern spirit has much to boast of in its mechanical arts, and in

its fine arts almost nothing, because the mechanical arts are studying

what men are needing to-day, and the fine arts are studying what the

Greeks needed three thousand years ago. To be a real classic is, first,

to be a contemporary of one's own time; second, to be a contemporary of

one's own time so deeply and widely as to be a contemporary of all time.

The true Greek is a man who is doing with his own age what the Greeks

did with theirs, bringing all ages to bear upon it, and interpreting it.

As long as the fine arts miss the fundamental principle of this present

age--the crowd principle, and the mechanical arts do not, the mechanical

arts are bound to have their way with us. And it were vastly better that

they should. Sincere and straightforward mechanical arts are not only

more beautiful than affected fine ones, but they are more to the point:

they are the one sure sign we have of where we are going to be beautiful

next. It is impossible to love the fine arts in the year 1913 without

studying the mechanical ones; without finding one's self looking for

artistic material in the things that people are using, and that they are

obliged to use. The determining law of a thing of beauty being, in the

nature of things, what it is for, the very essence of the classic

attitude in a utilitarian age is to make the beautiful follow the useful

and inspire the useful with its spirit. The fine art of the next

thousand years shall be the transfiguring of the mechanical arts. The

modern hotel, having been made necessary by great natural forces in

modern life, and having been made possible by new mechanical arts, now

puts itself forward as the next great opportunity of the fine arts. One

of the characteristic achievements of the immediate future shall be the

twentieth-century Parthenon--a Parthenon not of the great and of the few

and of the gods, but of the great many, where, through mighty corridors,

day and night, democracy wanders and sleeps and chatters and is sad and

lives and dies, streets rumbling below. The hotel--the crowd

fireside--being more than any other one thing, perhaps, the thing that

this civilization is about, the token of what it loves and of how it

lives, is bound to be a masterpiece sooner or later that shall express

democracy. The hotel rotunda, the parlour for multitudes, is bound to be

made beautiful in ways we do not guess. Why should we guess? Multitudes

have never wanted parlours before. The idea of a parlour has been to get

out of a multitude. All the inevitable problems that come of having a

whole city of families live in one house have yet to be solved by the

fine arts as well as by the mechanical ones. We have barely begun. The

time is bound to come when the radiator, the crowd's fireplace-in-a-pipe,

shall be made beautiful; and when the electric light shall be taught

the secret of the candle; and when the especial problem of modern

life--of how to make two rooms as good as twelve--shall be mastered

æsthetically as well as mathematically; and when even the piano-folding,

bed-bookcase-toilet-stand-writing-desk--a crowd invention for living

in a crowd--shall either take beauty to itself or lead to beauty that

serves the same end.

While for the time being it seems to be true that the fine arts are

looking to the past, the mechanical arts are producing conditions in the

future that will bring the fine arts to terms, whether they want to be

brought to terms or not. The mechanical arts hold the situation in their

hands. It is decreed that people who cannot begin by making the things

they use beautiful shall be allowed no beauty in other things. We may

wish that Parthenons and cathedrals were within our souls; but what the

cathedral said of an age that had the cathedral mood, that had a

cathedral civilization and thrones and popes in it, we are bound to say

in some stupendous fashion of our own--something which, when it is built

at last, will be left worshipping upon the ground beneath the sky when

we are dead, as a memorial that we too have lived. The great cathedrals,

with the feet of the huddled and dreary poor upon their floors, and

saints and heroes shining on their pillars, and priests behind the

chancel with God to themselves, and the vast and vacant nave, symbol of

the heaven glimmering above that few could reach--it is not to these

that we shall look to get ourselves said to the nations that are now

unborn; rather, though it be strange to say it, we shall look to

something like the ocean steamship--cathedral of this huge unresting

modern world--under the wide heaven, on the infinite seas, with spars

for towers and the empty nave reversed filled with human beings'

souls--the cathedral of crowds hurrying to crowds. There are hundreds of

them throbbing and gleaming in the night--this very moment--lonely

cities in the hollow of the stars, bringing together the nations of the

earth.

When the spirit of our modern way of living, the idea in it, the bare

facts about our modern human nature have been noticed at last by our

modern artists, masterpieces shall come to us out of every great and

living activity in our lives. Art shall tell the things these lives are

about. When this is once realized in America as it was in Greece, the

fine arts shall cover the other arts as the waters cover the sea. The

Brooklyn Bridge, swinging its web for immortal souls across sky and sea,

comes nearer to being a work of art than almost anything we possess

to-day, because it tells the truth, because it is the material form of a

spiritual idea, because it is a sublime and beautiful expression of New

York in the way that the Acropolis was a sublime and beautiful

expression of Athens. The Acropolis was beautiful because it was the

abode of heroes, of great individuals; and the Brooklyn Bridge, because

it expresses the bringing together of millions of men. It is the

architecture of crowds--this Brooklyn Bridge--with winds and sunsets and

the dark and the tides of souls upon it; it is the type and symbol of

the kind of thing that our modern genius is bound to make beautiful and

immortal before it dies. The very word "bridge" is the symbol of the

future of art and of everything else, the bringing together of things

that are apart--democracy. The bridge, which makes land across the

water, and the boat, which makes land on the water, and the cable, which

makes land and water alike--these are the physical forms of the spirit

of modern life, the democracy of matter. But the spirit has countless

forms. They are all new and they are all waiting to be made beautiful.

The dumb crowd waits in them. We have electricity--the life current of

the republican idea--characteristically our foremost invention, because

it takes all power that belongs to individual places and puts it on a

wire and carries it to all places. We have the telephone, an invention

which makes it possible for a man to live on a back street and be a

next-door neighbour to boulevards; and we have the trolley, the modern

reduction of the private carriage to its lowest terms, so that any man

for five cents can have as much carriage power as Napoleon with all his

chariots. We have the phonograph, an invention which gives a man a

thousand voices; which sets him to singing a thousand songs at the same

time to a thousand crowds; which makes it possible for the commonest man

to hear the whisper of Bismarck or Gladstone, to unwind crowds of great

men by the firelight of his own house. We have the elevator, an

invention for making the many as well off as the few, an approximate

arrangement for giving first floors to everybody, and putting all men on

a level at the same price--one more of a thousand instances of the

extraordinary manner in which the mechanical arts have devoted

themselves from first to last to the Constitution of the United States.

While it cannot be said of many of these tools of existence that they

are beautiful now, it is enough to affirm that when they are perfected

they will be beautiful; and that if we cannot make beautiful the things

that we need, we cannot expect to make beautiful the things that we

merely want. When the beauty of these things is at last brought out, we

shall have attained the most characteristic and original and expressive

and beautiful art that is in our power. It will be unprecedented

because it will tell unprecedented truths. It was the mission of

ancient art to express states of being and individuals, and it may be

said to be in a general way the mission of our modern art to express the

beautiful in endless change, the movement of masses, coming to its

sublimity and immortality at last by revealing the beauty of the things

that move and that have to do with motion, the bringing of all things

and of all souls together on the earth.

The fulfillment of the word that has been written, "Your valleys shall

be exalted, and your mountains shall be made low," is by no means a

beautiful process. Democracy is the grading principle of the beautiful.

The natural tendency the arts have had from the first to rise from the

level of the world, to make themselves into Switzerlands in it, is

finding itself confronted with the Constitution of the United States--a

Constitution which, whatever it may be said to mean in the years to

come, has placed itself on record up to the present time, at least, as

standing for the tableland.

The very least that can be granted to this Constitution is that it is so

consummate a political document that it has made itself the creed of our

theology, philosophy, and sociology; the principle of our commerce and

industry; the law of production, education, and journalism; the method

of our life; the controlling characteristic and the significant force in

our literature; and the thing our religion and our arts are about.

PART THREE

PEOPLE-MACHINES

CHAPTER I

NOW!

This outlook or glimmer of vision I have tried to trace, for the art of

crowds is something we want, and want daily, in the future. We want

daily a future. But, after all, it is a future.

I speak in this present chapter as one of the crowd who wants something

now.

I find myself in a world in which apparently some vast anonymous

arrangement was made about me and about my life, before I was born. This

arrangement seems to be, as I understand it, that if I want to live

while I am on this planet a certain sort of life or be a certain sort of

person, I am expected practically to take out a permit for it from the

proper authorities.

In the previous chapter I made a request of the authorities, as perhaps

the reader will remember. I said, "I want to be good now."

In this one I have a further request to make of the authorities: "I want

to be beautiful."

I want to be beautiful now.

I find thousands of other people about me on every hand making these

same two requests. I find that the authorities do not seem to notice

their requests any more than they have noticed mine.

Some of us have begun to suspect that we must have made the request in

the wrong way. Perhaps we should not ask a world--a great, vague thing

like the world in general--to make any slight arrangement we may need

for being beautiful. We have come to feel that we must ask somebody in

particular, and do something in particular, and find some one in

particular with whom we can do it. There is getting to be but one course

open to a man if he wants to be beautiful. He must bone down and work

hard with his soul, make himself see precisely what it is and who it is

standing between him and a beautiful world. He must ask particular

persons in particular positions if they do not think he ought to be

allowed to be beautiful. He must ask some millionaire probably

first--his employer, for instance--to stop getting in his way, and at

least to step one side and let him reason with him. And when he cannot

ask his millionaire--his own particular humdrum millionaire--to step one

side and reason with him, he must ask iron-machines to step one side and

reason with him. After this he must ask crowds to please to step one

side and reason with him.

Whatever happens, he is sure to find always these same three great,

imponderable obstructions in the way of his being beautiful--the humdrum

millionaires, the iron-machines, and crowds.

In the old days when any one wanted to be beautiful he found it more

convenient. There was very likely some one who was more beautiful than

he was nearby, some one who found him craving the same thing that he had

craved, and who recognized it and delighted in it, and who could make

room and help.

Nowadays, if one wants to be beautiful one must ask everybody. Every man

finds it the same. He must ask millions of people to let him be

something, one after the other in rows, that they do not want him to be

or do not care whether he is or not. He has to ask more people than he

could count, before he dies, to let him be beautiful. Many of them that

he has to ask, sometimes most of them, are his inferiors.

I have tried to deal with how it is going to be possible for a man to

break through to being beautiful, past millionaires and past

iron-machines. I would like now to deal with the people-machines or

crowds, and how perhaps to break past them and be beautiful in behalf of

them, in spite of them.

CHAPTER II

COMMITTEES AND COMMITTEES

The problem seems to be something like this. One finds one has been born

and put here whether or no, and that one is inextricably alive in a

state of society in which men are coming to live in a kind of vast

disease of being obliged to do everything together.

We are still old-fashioned enough to be born one at a time, but we are

educated in litters and we do our work in the world in herds and gangs.

Even the upper classes do their work in gangs, and with overseers and

little crowds called committees. Our latest idea consists in putting

parts of a great many different men together to make one great

one--forming a committee to make a man of genius.

There is no denying that, in a way, a committee does things; but what

becomes of the committee?

And the lower in the scale of life we go the more committees it takes to

do the work of one man and the more impossible it becomes to find

anything but parts of men to do things. I put it frankly to the reader.

The chances are nine out of ten that when you meet a man nowadays and

look at him hard or try to do something with him you find he is not a

man at all but is some subsection of a committee. You cannot even talk

with such a man without selecting some subsection of some subject which

interests him; and if you select any other subsection than his

subsection he will think you a bore; and if you select his subsection he

will think that you do not know anything.

And if you want to get anything done that is different, or that is the

least bit interesting, and want to get some one to do it, how will you

go about it? You will find yourself being sent from one person to

another; and before you know it you find yourself mixed up with nine or

ten subdivisions of nine or ten committees; and after you have got your

nine or ten subsections of nine or ten committees to get together to

consider what it is you want done, they will tell you, after due

deliberation, that it is not worth doing, or that you had better do it

yourself. Then every subsection of every committee will go home

muttering under its breath to every other subsection that a man who

wants slightly different and interesting things done in society is a

public nuisance; and that the man who does not know what subsection he

is in and what subsection of a man he was intended to be, and who tries

to do things, carries dismay and anger on every side around him. Drop

into your pigeonhole and be filed away, O Gentle Reader! Do you think

you are a soul? No; you are Series B. No. 2574, top row on the left.

In my morning paper the other day I read that in a factory whose long

windows I often pass in the train, they have their machinery so

perfected that it takes sixty-four machines to make one shoe.

Query--If it takes sixty-four machines run by sixty-four men who do

nothing else to make one shoe, how many machines would it take, and how

many shoes, to make one man?

Query--And when an employer in a shoe factory deals with his employee,

can it really be said, after all, that he is dealing with _him_? He is

dealing with _It_--with Nine Hours a Day, of one sixty-fourth of a man.

The natural effect of crowds and of machines is to make a man feel that

he is, and always was, and always will be, immemorially, unanimously,

innumerably nobody.

Sometimes we are allowed a little faint numeral to dangle up over our

oblivion. Not long ago I saw a notice or letter in the _West

Bulletin_--probably from a member of something--ending like this: "...

I hope the readers of the _Bulletin_ will ponder over this suggestion of

_Number_ 29,619.--Sincerely yours, _No._ 11, 175."

CHAPTER III

THE INCONVENIENCE OF BEING HUMAN

I shall never forget one day I spent in New York some years ago--more

years than I thought at first. It was a wrong-headed day, but I cannot

help remembering it as a symbol of a dread I still feel at times in New

York--a feeling of being suddenly lifted, of being swept out under (it

is like the undertow of the sea) into a kind of vast deep of

impersonality--swept out of myself into a wide, imperious waste or

emptiness of people. I had come fresh from my still country meadow and

mountain, my own trees and my own bobolinks and my own little island of

sky up over me, and in the vast and desolate solitude of men and women I

wandered about up and down the streets. Every block I saw, every window,

skyline, engine, street-car, every human face, made me feel as if I

belonged to another world. Here was a great conspiracy in stone and iron

against my own life with myself. Was there a soul in all this huge roar

and spectacle of glass and stone and passion that cared for the things

that I cared for, or the things that I loved, or that would care one

shuffle of all the feet upon the stones for any thought or word or

desire of mine? The rain swept in my face, and I spent the day walking

up and down the streets looking at stones and glass and people. _"Here

we are!"_ say the great buildings crowding on the sky. _"Who are

you?"_....all the stone and the glass and the walls, the mighty

syndicate of matter everywhere, surrounded me--one little, shivering,

foolish mote of being fighting foolishly for its own little foolish mote

of identity!

And I do not believe that I was all wrong. New York, like some vast,

implacable cone of ether, some merciless anæsthetic, was thrust down

over me and my breathing, and I still had a kind of left-over prejudice

that I wanted to be myself, with my own private self-respect, with my

own private, temporarily finished-off, provisionally complete

personality. I felt then, and I still feel to-day, that every man, as he

fights for his breath, must stand out at least part of his time for the

right of being self-contained. It is, and always will be, one of the

appalling sights of New York to me--the spectacle of the helplessness,

the wistfulness, of all those poor New York people without one another.

Sometimes the city seems to be a kind of huge monument or idol or shrine

of crowds. It seems to be a part of the ceaseless crowd action or crowd

corrosion on the sense of identity in the human spirit that the man who

lives in crowds should grow more dull and more literal about himself

every day. He becomes a mere millionth of something. All these other

people he sees about him hurrying to and fro are mere millionths too. He

grows more and more obliged to live with a vast bulk of people if he is

to notice people at all. Unless he sees all the different kinds of

people and forms of life with his own eye, and feels human beings with

his hands, as it were, he does not know and sympathize with them. The

crowd-craving or love of continual city life on the part of many people

comes to be a sheer lack of imagination, an inability to live in

qualities instead of quantities in men. To live merely in a city is not

to know the real flavour of life any more than the daily paper knows

it--the daily paper, the huge dull monster of observation, the seer of

outsides. The whole effect of crowds on the individual man is to

emphasize scareheads and appearances, advertisements, and the huge

general showing off. The ride in the train from New Haven to New York is

the true portrait of a crowd. Crowds of soaps and patent medicines

straining on trees and signboard out of the gentle fields toward crowds

of men, culminating at last in Woodlawn Cemetery, where the marble

signposts of death flaunt themselves. Oblivion itself is advertised, and

the end of the show of a show world is placarded on our graves. Men buy

space in papers for cards, and bits of country scenery by the great

railroads to put up signboards, and they spend money and make constant

efforts to advertise that they are alive, and then they build expensive

monuments to advertise that they are dead....

The same craving for piled-up appearances is brought to bear by crowds

upon their arts. Even a gentle soul like Paderewski, full of a personal

and strange beauty that he could lend to everything he touched, finds

himself swept out of himself at last by the huge undertow of crowds.

Scarcely a season but his playing has become worn down at the end of it

into shrieks and hushes. Have I not watched him at the end of a tour,

when, one audience after the other, those huge Svengalis had hypnotized

him--thundering his very subtleties at them, hour after hour, in

Carnegie Hall? One could only wonder what had happened, sit by

helplessly, watch the crowd--thousands of headlong human beings lunging

their souls and their bodies through the music, weeping, gasping,

huzzaing, and clapping to one another. After every crash of new

crescendo, after every precipice of silence, they seemed to be crying,

"This is Soul! Oh, this is Soul!" The feeling of a vast audience holding

its breath, no matter why it does it or whether it ought to do it or

not, seems to have become almost a religious rite of itself. Vistas of

faces gallery after gallery hanging on a note, two or three thousand

souls suspended in space all on one tiny little ivory lever at the end

of one man's forefinger ... dim lights shining on them and soft

vibrations floating round them ... going to hear Paderewski play at the

end of his season was going to hear a crowd at a piano singing with its

own hands and having a kind of orgy with itself. One could only remember

that there had been a Paderewski once who hypnotized and possessed his

audience by being hypnotized and possessed by his own music. One liked

to remember him--the Paderewski who was really an artist and who

performed the function of the artist showering imperiously his own

visions on the hearts of the people.

And what is true in music one finds still truer in the other arts. One

keeps coming on it everywhere--the egotism of cities, the

self-complacency of the crowds swerving the finer and the truer artists

from their functions, making them sing in hoarse crowd-voices instead of

singing in their own and giving us themselves. Nearly all our acting has

been corroded by crowds. Some of us have been obliged almost to give up

going to the theatre except to very little ones, and we are wondering if

churches cannot possibly be made small enough to believe great things,

or if galleries cannot be arranged with few enough people in them to

allow us great paintings, or if there will not be an author so well

known to a few men that he will live forever, or if some newspaper will

not yet be great enough to advertise that it has a circulation small

enough to tell the truth.

CHAPTER IV

LETTING THE CROWD HAVE PEOPLE IN IT

So we face the issue.

Nothing beautiful can be accomplished in a crowd civilization, by the

crowd for the crowd, unless the crowd is beautiful. No man who is

engaged in looking under the lives about him, who wishes to face the

facts of these lives as they are lived to-day, will find himself able to

avoid this last and most important fact in the history of the world--the

fact that, whatever it may mean, or whether it is for better or worse,

the world has staked all that it is and has been, and all that it is

capable of being, on the one supreme issue, "How can the crowd be made

beautiful?"

The answer to this question involves two difficulties: (1) A crowd

cannot make itself beautiful. (2) A crowd will not let any one else make

it beautiful.

The men who have been on the whole the most eager democrats of

history--the real-idealists--the men who love the crowd and the

beautiful too, and who can have no honest or human pleasure in either of

them except as they are being drawn together, are obliged to admit that

living in a democratic country, a country where politics and æsthetics

can no longer be kept apart, is an ordeal that can only be faced a large

part of the time with heavy hearts. We are obliged to admit that it is a

country where paintings have little but the Constitution of the United

States wrought into them; where sculpture is voted and paid for by the

common people; where music is composed for majorities; where poetry is

sung to a circulation; where literature itself is scaled to

subscription lists; where all the creators of the True and the Beautiful

and the Good may be seen almost any day tramping the tableland of the

average man, fed by the average man, allowed to live by the average man,

plodding along with weary and dusty steps to the average man's

forgetfulness. And, indeed, it is not the least trait of this same

average man that he forgets, that he is forgotten, that his slaves are

forgotten, that the world remembers only those who have been his

masters.

On the other hand, the literature of finding fault with the average man

(which is what the larger part of our more ambitious literature really

is) is not a kind of literature that can do anything to mend matters.

The art of finding fault with the average man, with the fact that the

world is made convenient for him, is inferior art because it is helpless

art. The world is made convenient for the average man because it has to

be, to get him to live in it; and if the world were not made convenient

for him, the man of genius would find living with him a great deal more

uncomfortable than he does. He would not even be allowed the comfort of

saying how uncomfortable. The world belongs to the average man, and,

excepting the stars and other things that are too big to belong to him,

the moment the average man deserves anything better in it or more

beautiful in it than he is getting, some man of genius rises by his

side, in spite of him, and claims it for him. Then he slowly claims it

for himself. The last thing to do, to make the world a good place for

the average man, would be to make it a world with nothing but average

men in it. If it is the ideal of democracy that there shall be a slow

massive lifting, a grading up of all things at once; that whatever is

highest in the true and the beautiful, and whatever is lowest in them

shall be graded down and graded up to the middle height of human life,

where the greatest numbers shall make their home and live upon it; if

the ideal of democracy is tableland--that is--mountains for

everybody--a few mountains must be kept on hand to make tableland out

of.

Two solutions, then, of a crowd civilization--having the extraordinary

men crowded out of it as a convenience to the average ones, and having

the average men crowded out of it as a convenience to the extraordinary

ones--are equally impracticable.

This brings us to the horns of our dilemma. If the crowd cannot be made

beautiful by itself, and if the crowd will not allow itself to be made

beautiful by any one else, the crowd can only be made beautiful by a man

who lives so great a life in it that he can make a crowd beautiful

whether it allows him to or not.

When this man is born to us and looks out on the conditions around him,

he will find that to be born in a crowd civilization is to be born in a

civilization, first, in which every man can do as he pleases; second, in

which nobody does. Every man is given by the Government absolute

freedom; and when it has given him absolute freedom the Government says

to him, "Now if you can get enough other men, with their absolute

freedom, to put their absolute freedom with your absolute freedom, you

can use your absolute freedom in any way you want." Democracy, seeking

to free a man from being a slave to one master, has simply increased the

number of masters a man shall have. He is hemmed in with crowds of

masters. He cannot see his master's huge amorphous face. He cannot go to

his master and reason with him. He cannot even plead with him. You can

cry your heart out to one of these modern ballot-boxes. You have but one

ballot. They will not count tears. The ultimate question in a crowd

civilization becomes, not "What does a thing mean?" or "What is it

worth?" but "How much is there of it?" "If thou art a great man," says

civilization, "get thou a crowd for thy greatness. Then come with thy

crowd and we will deal with thee. It shall be even as thou wilt." The

pressure has become so great, as is obvious on every side, that men who

are of small or ordinary calibre can only be more pressed by it. They

are pressed smaller and smaller--the more they are civilized, the

smaller they are pressed; and we are being daily brought face to face

with the fact that the one solution a crowd civilization can have for

the evil of being a crowd civilization is the man in the crowd who can

withstand the pressure of the crowd; that is to say, the one solution of

a crowd civilization is the great-man solution--a solution which is none

the less true because by name, at least, it leaves most of us out or

because it is so familiar that we have forgotten it. The one method by

which a crowd can be freed and can be made to realize itself is the

great-man method--the method of crucifying and worshipping great men,

until by crucifying and worshipping great men enough, inch by inch, and

era by era, it is lifted to greatness itself.

Not very many years ago, certain great and good men, who, at the cost of

infinite pains, were standing at the time on a safe and lofty rock

protected from the fury of their kind by the fury of the sea, contrived

to say to the older nations of the earth, "All men are created equal."

It is a thing to be borne in mind, that if these men, who declared that

all men were created equal, had not been some several hundred per cent.

better men than the men they said they were created equal to, it would

not have made any difference to us or to any one else whether they had

said that all men were created equal or not, or whether the Republic had

ever been started or not, in which every man, for hundreds of years,

should look up to these men and worship them as the kind of men that

every man in America was free to try to be equal to. A civilization by

numbers, a crowd civilization, if it had not been started by heroes,

could never have been started at all. Shall this civilization attempt to

live by the crowd principle, without men in it who are living by the

hero principle? On our answer to this question hangs the question

whether this civilization, with all its crowds, shall stand or fall

among the civilizations of the earth. The main difference between the

heroes of Plymouth Rock, the heroes who proclaimed freedom in 1776, and

the heroes who must contrive to proclaim freedom now, is that tyranny

now is crowding around the Rock, and climbing up on the Rock,

eighty-seven million strong, and that tyranny then was a half-idiot king

three thousand miles away.

* * * * *

We know or think we know, some of us--at least we have taken a certain

joy in working it out in our minds, and live with it every day--how

people in crowds are going to be beautiful by and by.

The difficulty of being beautiful now, I have tried to express. It seems

better to express, if possible, what a difficulty is before trying to

meet it.

And now we would like to try to meet it. How can we determine what is

the most practical and natural way for crowds of people to try to be

beautiful now?

It would seem to be a matter of crowd psychology, of crowd technique,

and of determining how human nature works.

All thoughtful people are agreed as to the aim.

Everything turns on the method.

In the following chapters we will try to consider the technique of being

beautiful in crowds.

BOOK FOUR

CROWDS AND HEROES

TO WALT WHITMAN

_"And I saw the free souls of poets,

The loftiest bards of all ages strode before me

Strange large men, long unwaked, undisclosed, were disclosed to me

... O my rapt verse, my call, mock me not!

... I will not be outfaced by irrational things,

I will penetrate what is sarcastic upon me,

I will make cities and civilizations defer to me

This is what I have learnt from America--

I will confront these shows of the day and night

I will know if I am to be less than they,

I will see if I am not as majestic as they,

I will see if I am not as subtle and real as they,

I will see if I have no meaning while the houses and

ships have meaning,

... I am for those that have never been mastered,

For men and women whose tempers have never been mastered,

For those whom laws, theories, conventions can never master.

I am for those who walk abreast of the whole earth

Who inaugurate one to inaugurate all."_

CHAPTER I

THE SOCIALIST AND THE HERO

I was spending a little time not long ago with a man of singularly

devoted and noble spirit who had dedicated his life and his fortune to

the Socialist movement. We had had several talks before, and always with

a little flurry at first of hopefulness toward one another's ideas. We

both felt that the other, for a mere Socialist or for a mere

Individualist, was really rather reasonable. We admitted great tracts of

things to one another, and we always felt as if by this one next

argument, perchance, or by one further illustration, we would convince

the other and rescue him like a brand from the burning.

The last time I saw him he started in at once at the station as we

climbed up into the car by telling me what he was doing. He was studying

up the heroes of the American Revolution, and was writing something to

show that they were not really heroes after all. All manner of things

were the matter with them. They had always troubled him, he said. He

knew there was something wrong, and he was glad to have the matter

settled. He said he did not, and never had believed in heroes, and

thought they did a great deal of harm--even dead ones. Heroes, he said,

always deceived the people. They kept people from seeing that nothing

could be done in our modern society by any one man. Only crowds could do

things, he intimated--each man, like one little wave on the world,

wavering up to the shore and dying away.

As the evening wore on our conversation became more concrete, and I

began to drag in, of course, every now and then, naturally, an inspired

or semi-inspired millionaire or so.

I cannot say that these gentlemen were received with enthusiasm.

Finally, I turned on him. "What is it that makes you so angry (and

nearly all the Socialists) every time you hear something good, something

you cannot deny is good, about a successful business man? If I brought a

row of inspired millionaires, say ten or twelve of them one after the

other, into your library this minute, you would get hotter and hotter

with every one, wouldn't you? You would scarcely speak to me."

---- intimated that he was afraid I was deceived; he was afraid that I

was going about deceiving other people about its being possible for mere

individual men to be good; he was afraid I was doing a great deal of

damage.

He then confided to me that not so very long ago he dropped in one

Monday morning into his guest-chamber just after his guest had gone and

found a copy of "Inspired Millionaires," which his guest had obviously

been reading over Sunday, lying on the little reading-table at the head

of the bed.

He said that he took the book back to his library, took out two or three

encyclopædias from the shelf in the corner, put my inspired millionaires

in behind them, put the encyclopædias back, and that they had been there

to this day.

With this very generous and kindly introduction we went on to a frank

talk on the general attitude of Socialists toward the instinct of

hero-worship in human nature.

A Socialist had said only a few days before, speaking of a certain

municipal movement in which the people were interested, that he thought

it really had a very good chance to succeed "if only the heroes could be

staved off a little longer." He deprecated the almost incurable idea

people seemed to have that nothing could ever be done in this world

without being all mixed up with heroes.

My mind kept recurring in a perplexed way to this remark for a few days

after I had heard it, and I soon came on the following letter from a

prominent Socialist which had been read at a dinner the night before:

"I am glad to join with others of my comrades in conveying

greetings to Comrade Cahan on the occasion of the fiftieth

anniversary of his birth and in recognition of the eminent

services that he has rendered in the Socialist movement.

"Yet my gladness is not untinged with a certain note of

apprehension lest in expressing so conspicuously our esteem of

an honoured comrade we obscure the broader scene which, if

equally illumined, would disclose tens of thousands of other

comrades, labouring with equal devotion, and each no less

worthy of praise....

"In our rejoicing over the services of Comrade Cahan let us

not forget that the facilities that he and that each of us

enjoy are the products of thousands of other men and women,

and sometimes of children too.

"In our rejoicing let us recall that we cannot safely assume

that any comrade's services to the movement have been greater

than the movement's services to him; that we are but

fellow-workers together, deriving help and perhaps inspiration

one from another and each from all.

"In our rejoicing let us place the emphasis rather upon the

services of the many to each, than upon the services of any

one of the many."

I have not quoted from this letter because I disagree with the idea in

it. I am ready to admit that though the idea is a somewhat dampening one

perhaps for a banquet, that it is true and important.

What I object to in the letter is the Fear in it.

In spite of the fineness and truth of the motive that lies, I know,

underneath every line, the letter is baleful, sinister, and weary.

I accuse the letter of being, in a kind of nobly sick way, visionary,

unpractical, and socially destructive.

I would heartily agree with the writer of the letter about the quality

of many heroes, possibly about most heroes. I would agree in a large

measure that the heroes the crowds choose are the wrong ones.

But there is a great difference between his belief and mine as to our

practical working policy in getting the things for crowds that we both

want for them. It seems to me that he does not believe in crowds. He is

filled with fear that they would select the wrong heroes. He says they

must not have heroes, or must be allowed as few as possible.

I believe in crowds, and I believe that the more they have the

hero-habit, the more heroes they have to compare and select from, the

finer, longer, and truer heroes they will select, the more deeply,

truly, and concretely the crowds will think, and the more nobly they

will express themselves.

But the great argument for the hero as a social method is that the crowd

in a clumsy, wistful way, deep down in its heart, in the long run, loves

the beautiful. Appealing to the crowd's ideal of the beautiful in

conduct, its sense of the heroic, or semi-heroic, is the only practical,

hard-headed understanding way of getting out of the crowd, for the

crowd, what the crowd wants.

I saw the other day in Boston several thousand schoolboys in the street

keeping step. It was a band that held them together. A band is a

practical thing.

Is it not about time, in our dreary, drab, listless procession of

economics, stringing helplessly across the world, that we have a band of

music? What economics needs now is a march.

We have to-day a thousand men who can tell people what to do where we

have one who can touch the music, the dance, the hurrah, the cry, the

worship in them, and make them want to do something. The hero is the man

who makes people want to do something, and strangely and subtly, all

through the blood, while they watch him, he makes them believe they can.

It is socially destructive to throw away the overpowering instinct of

human nature which we have called hero-worship.

Crowds A Moving-Picture of Democracy · 第 1 / 23 章