Chapter XIII Color in Commercial Design.

Learn the Correct Use of Color—Simply, Clearly, Scientifically.

_Enjoy Color Most by Using It Best_

THE THEORY AND PRACTICE OF COLOR is a book size 8 x 10 inches and

contains 60 pages with nine full-page hand-painted color charts which

clearly illustrate the Color Theory.

=Price, Postpaid, $4.50=

HOW TO PAINT SIGNS

AND

SHO’ CARDS

By E. C. MATTHEWS

[Illustration]

An up-to-date book containing a complete course of instruction.

Illustrated with over 100 alphabets and designs, and written in plain

English that everyone can understand and thus learn to paint good

signs. Also suitable for commercial artists or anyone who has occasion

to do hand lettering.

TABLE OF CONTENTS: Introduction. Alphabets. Composition. Color

Combinations. How to Mix Paints. Show Cards. Window Signs. Banners.

Board and Wall Signs. Ready Made Letters. Gilding. The Silk Screen

Process. Commercial Art. Tricks of the Trade.

This book contains 128 pages with 100 illustrations, including 25 full

page illustrations, is bound in cloth, with jacket printed in colors.

Price, $1.25 Net. Postage 10 cents additional.

Learn How to MAKE MONEY as a COMMERCIAL ARTIST or CARTOONIST

[Illustration]

Have you ever wished that you were the one who made comic drawings for

the Daily and Sunday Newspapers, and received the enormous salary that

some of those artists make?

Or have you wanted to draw illustrations for books, magazines, cover

designs, posters, car cards, advertisements, etc.?

If you have, and still want to do so, don’t fail to get the book.

COMMERCIAL ART and CARTOONING

By E. C. MATTHEWS

Author of the book “How to Paint Signs and Sho’ Cards”

This book contains a practical course designed to lead you from the

simplest elementary drawing to the higher branches of illustration and

is more complete and up-to-date than many “courses” selling at many

times the price of this book.

It contains 122 pages, 12 chapters with over 125 illustrations, size

5½ x 7⅛ inches, printed on coated paper and bound in cloth. =Price

$1.25. Postage 10 cents additional.=

J. S. OGILVIE PUBLISHING COMPANY

57 ROSE STREET NEW YORK

[Illustration: COLOR MIXING GUIDE J. S. Ogilvie Publishing Company 57

Rose St., New York]

------------------------------------------------------------------------

TRANSCRIBER’S NOTES

1. Silently corrected obvious typographical errors and variations in

spelling.

2. Retained archaic, non-standard, and uncertain spellings as printed.

3. Enclosed italics font in _underscores_.

Color mixing guide For artists, painters, decorators, printing pressmen, show card writers, sign painters, color mixers. Gives color mixtures by parts · 第 13 / 13 章