THE STORY OF JOHN WANAMAKER 105
His Capital at Fourteen 106
Tower Hall Clothing Store 107
His Ambition and Power as an 108
Organizer at Sixteen
The Y. M. C. A. 109
Oak Hall 109
A Head Built for Business 110
His Relation to Customers 111
The Merchant’s Organizing Faculty 113
Attention to Details 115
The Most Rigid Economy 115
Advertising 116
Seizing Opportunities 117
Push and Persistence 117
Balloons 119
“To what, Mr. Wanamaker, do you 120
Attribute your Great Success?”
His Views on Business 121
Public Service 124
Invest in Yourself 124
At Home 126