RED
LETTER
TIPS
]
Mr. Sullivan made special effort to buy or acquire every mailing
list to be found in the entire country which had been used by other
fraudulent and get-rich-quick concerns.
It is said that he had secured over 20,000 names, which he had on
his mailing list. These men were bombarded from day to day with his
literature and his _red-letters_, giving the forecast of the market.
These letters were very ingeniously gotten up by himself and a
clairvoyant fortune teller named Madame Dunbar.
His methods were absolutely devoid of even a pretense of sound
business ethics, sensationalism and red ink being his only stock in
trade.
The class of literature and telegrams he sent broadcast and regardless
of expense is well illustrated by the following:
Telegram sent January 1, 1903, to hundreds of persons throughout the
country:
"Am going to run three-cent turn in May wheat. Let me act
for you heavy. I will take loss if any. Mail three-cent
margin.