This is exactly the impression he desires them to possess, in his own
words:—
“I do not wish to make a single one feel that he is receiving charity,
or is in any way a pauper. Such an impression is harmful, and lowers
the standard of those who have a right to consider that they are the
sinews of the country. I wish them to feel only that they are buying at
low prices. Suppose that those who buy five cents’ worth of groceries
and trudge a distance for them, are able to pay a little more. The
mere fact that they walk far to save a few cents, proves that their
hard-earned pennies are precious, and that there is the necessity of
getting all that can be obtained for their money.”