(For photo-engravings see Front Cover also Pages 4, 20 and 21)]
There is perhaps no more difficult feature connected with the
introduction of a new variety than the selection of an appropriate and
suggestive name.
We might have named this new origination “Productive” because it is such
a wonderful producer. In fact, it is really wonderful in so many ways
that “Wonderful” also would have been an appropriate name, yet neither
were sufficiently expressive.
This wonderful new mid-season bi-sexual variety which we are offering
this year for the first time, is really self-named and it gives us great
pleasure to introduce it to you as Kellogg’s Delicious, (The Strawberry
That Satisfies).
Dee-licious! Unconsciously,--almost involuntarily, a taste of its
berries compels this exclamation for never have you tasted anything more
lastingly delicious.
We began testing Kellogg’s Delicious several years ago. Its wonderful
productiveness and the supremely delicious flavor of its berries
impressed us so favorably that we immediately communicated with the
originators, asking for a full and complete description of the variety
as it grew and fruited with them. To our satisfaction, they informed us
that their experience was practically identical with ours.
Kellogg’s Delicious is the result of scientific crossing and breeding.
It was originated by Travis Brothers, Cleveland, N. Y. and their
description of this variety is so true to life as it has grown and
fruited with us, that we are presenting it with our stamp of approval:
[Illustration: You too, can grow big, fancy, “_KELLOGG’S DELICIOUS_”
Strawberries. It’s easy, profitable and lots of fun. Try it and become
convinced.]
“_Kellogg’s Delicious is the most promising mid-season bi-sexual
strawberry grown today. It thrives in practically all soils and
climates. The plants are vigorous and healthy and root very deeply.
Foliage is beautiful dark green and exceptionally resistant to leaf
spot. It is enormously productive and the berries of the last picking
are nearly as large as the first. Even in poor soil it will produce a
large crop of good sized berries. Berries are uniformly large and
fancy, dark red throughout from surface to center and exceedingly easy
to pick and hull. They are produced in large clusters on strong,
sturdy fruit stalks. Their flavor is delicious beyond description,
hence its name._
_You cannot recommend Kellogg’s Delicious too highly as its
performance more than justifies your most eloquent endorsement._”
We have thoroughly tested Kellogg’s Delicious for several seasons and
now are offering it to our customers with the full assurance that it
will produce berries of more delicious quality than any other variety of
its season and that it is not exceeded in productiveness by any other
mid-season variety.
The commercial grower will find it highly profitable because its berries
are large and firm and ship and carry splendidly. It also is one of the
very choicest and most economical varieties for the home garden as its
berries are so sweet, mild and delicious that they are thoroughly
relished as dessert even when served with little or no sugar.
Basing our opinion on its performance with us and with the originator
under conditions entirely dissimilar, we have the strongest assurance
that this is destined to become one of the world’s most popular and most
widely grown varieties.
In setting Kellogg’s Delicious, you are assured strong, vigorous plants
and big crops of fancy, delicious berries and when it begins fruiting in
your own field or garden you’ll say, “Delicious, I’m glad I met you.”
There is sure to be an overwhelming demand for plants of this variety.
We cannot too strongly advise that you order early. Delay will probably
result in your order reaching us after these plants are all sold. Avoid
this disappointing experience by sending us your order as early as
possible.
For prices of Kellogg’s Delicious plants see Page 66, column 4.
[Illustration: KELLOGG’S MARVEL
_The MARVEL of BEAUTY and PRODUCTIVENESS_