To deny making mistakes is a frank acknowledgment of retrogression or
a movement toward ultimate failure. Yes, we make mistakes occasionally
but what’s more, we make them serve as stepping stones to successful
achievement rather than permitting them to remain as stumbling blocks
to retard our progress.
We were gratified at the following voluntary tribute expressed in our
office one day last summer by a traveling salesman who, although
having called on us many times, had not succeeded in securing our
order. In the course of his conversation he remarked: “There’s one
thing I like about you people and that is your perfect frankness and
the fact that you are just as ready to admit your mistakes as to boast
of your achievements.”
While we make as few mistakes as possible, we can truthfully say that
they result eventually to the interest of our customers as practically
all are made and discovered in our testing and experimental plots. Any
new method, plan or variety which emerges therefrom virtually has
undergone a test of fire and more than made good.
In other words we never pass anything on to our customers until we
have developed it beyond the experimental stage to a point where its
value is unquestioned. In this way we constantly safeguard the
interests of those who place their confidence in Kellogg Pedigree
Plants and our Company.
[Illustration: _Kellogg’s_ PREMIER THE PRIZE-WINNER AND MONEY-MAKER]
[Illustration: _Senator Dunlap_ _THE WORLD-WIDE FAVORITE_]