[Illustration: KELLOGG’S GREAT CROPS OF STRAWBERRIES _and_ HOW _to_ GROW
THEM _the_ KELLOGG WAY]
R.M.KELLOGG CO. [Illustration] THREE RIVERS, MICH.
Success
Demands
Progress!
[Illustration: F. E. BEATTY, President]
Characteristic of the mighty oak has been the development and growth of
our Company, the origin of which dates back through many years to a
modest beginning having as its inception, a firm belief in the World’s
demand for bigger crops of better strawberries.
A fervent application of Nature’s inevitable law,--that improvement both
in plant and fruit results from continued selection of the strong and
elimination of the unfit,--has been largely responsible in winning for
Kellogg Pedigree Plants their world-wide reputation for strength, vigor,
hardiness and productiveness. It is due to their exceptional merits and
the fact that we have followed religiously the Golden Rule in every
business transaction, that we now occupy our enviable position as the
World’s largest and most successful exclusive strawberry plant breeders.
For many years we have been forging ahead with a steady, healthy
growth--not of the mushroom type which springs up over night and withers
as quickly,--but rather like the sturdy oak, capable of enduring the
elements and adversities of time. With this growth has come also a
remarkable degree of success and prosperity. This is of great
significance to every present or prospective strawberry grower because
the success of any business firm invariably is but a reflection of the
success of its customers.
It is but natural that I am proud of our record of achievement and of
the success of our customers. And yet I fully realize there is no
standing still--that _=success demands progress=_ and it is this
realization that constantly spurs me on to greater aspirations. The
spirit of progression prevails throughout our entire organization, but
most noticeably perhaps in our experimental and research work as applied
both to culture and varieties.
I am ever on the alert for new and improved methods leading to greater
efficiency. New varieties and seedlings are under continual test in our
experimental beds. Many disqualify and are rejected to every one which
proves worthy of adoption and introduction. Discouragement and obstacles
are ever present. To overcome them requires unlimited perseverance,
determination, energy and above all, a confidence born of the knowledge
that we are looked up to and depended upon to render the real,
worthwhile service so necessary to the success of strawberry growers
everywhere.
But as every cloud has its silver lining, there is also the bright and
pleasant side in our work for occasionally our efforts are rewarded with
success.
Does it pay? Yes, our customers agree with me that it does. Who, for
instance, can place an intelligent estimate of value upon such
universally popular varieties as our Kellogg’s Premier, Dr. Burrill,
Magic Gem, Kellogg’s Prize, Kellogg’s Big Late, Kellogg’s Big Wonder and
Sionilli, all of which are our own introductions representing years of
effort and expense?
[Illustration: _Kellogg’s Delicious_
_The Strawberry That Satisfies_]
[Illustration: KELLOGG’S MARVEL
_The MARVEL of BEAUTY and PRODUCTIVENESS_]
It is my pleasure this year to introduce two wonderful new varieties,
Kellogg’s Marvel, (the Marvel of Beauty and Productiveness) and
Kellogg’s Delicious, (the Strawberry that Satisfies), both destined to
become leaders as soon as growers learn of their marvelous superiority.
We have tested them thoroughly for several years and never have known
their equal in any other varieties of their respective seasons.
These varieties are described on Pages 22 and 23 and illustrated
elsewhere in this book, but words and pictures cannot do them justice.
They must be grown to be appreciated and I hope you will set as many
plants as possible of either or both of these new varieties which
promise a pleasant revelation at fruiting time and a clearer
understanding why our business enjoys such unparalleled success.
Notwithstanding this success however, I am not satisfied to lean on our
past reputation as it is not my disposition to let good enough alone.
Although today we are standing on the highest pinnacle of success,
tomorrow will bring a vision of something higher. It is my purpose to
continue constantly on our upward progress, improving over the past
whenever and wherever possible because _=our customers place their
confidence in us and their success as well as our success demands
progress=_.
Sincerely yours,
[Illustration: Signature F. E. Beatty]
President.
P. S.--We thoroughly enjoy visitors and I hope everyone who reads this
book will accept this as a personal invitation from me to visit us. I
want to show you the wonderful work we are doing; to convince you that
our every argument in favor of Kellogg Pedigree Plants is as sound as
the proverbial dollar. You will be entertained as our guests and at our
expense while here.
You will find us just common folks working hand-in-hand with Nature.
When you leave here after your visit we’ll be just like old personal
acquaintances and, like all others who have visited our farm, you’ll be
glad you came and want to come again.